Rec Sports
Youth Enrichment Brands Enters 2026 with Record Growth and Breakthrough Achievements
Elevating Access and Engagement Across US Sports Camps, SafeSplash Swim School, i9 Sports, and School of Rock
— Elliot Schiffer, Chief Development Officer of Youth Enrichment Brands
SAN RAFAEL, CA, UNITED STATES, December 11, 2025 /EINPresswire.com/ — Youth Enrichment Brands, the nation’s leading youth activities platform comprising US Sports Camps, SafeSplash Swim School, i9 Sports, and School of Rock, enters 2026 following a landmark year defined by record-breaking growth, industry-leading innovation, and expanded access to youth activities around the world.
In 2025, Youth Enrichment Brands achieved a 20% year-over-year spike in new franchise agreements, with SafeSplash Swim School, School of Rock, and i9 Sports all showing strong momentum. Their plan to open over 100 new franchise units represents the highest annual number in company history
“2025 was our strongest year of development on record, reflecting the dedication of our teams, franchise partners, and leadership in expanding access to high-quality youth experiences across sports, music, and water safety,” said Elliot Schiffer, Chief Development Officer of Youth Enrichment Brands. “As we enter 2026, we’re excited to build on this momentum, continue innovating, and empower even more young people to learn, play, and thrive.”
Leadership Changes Driving Innovation
Youth Enrichment Brands strengthened its foundation for innovation and long-term growth with key leadership transitions in 2025:
Rob Price, now CEO of Youth Enrichment Brands, is leading the company’s next phase of rapid growth, amplifying its societal impact and enriching the lives of families nationwide. Price previously served as CEO of School of Rock and President of Youth Enrichment Brands.
Brett Meyer, named VP of Brand Marketing for US Sports Camps, brings experience from Nike and leading startups to shape brand strategy, creative direction, and digital engagement for athletes and families nationwide.
Madison Gates, appointed VP of Marketing for i9 Sports, leverages over a decade of franchise marketing expertise and her experience as a Division I athlete and soccer coach to drive growth and brand expansion across the nation’s largest youth sports network.
“We are fortunate to have extraordinary leaders on our team who are driving the future of youth enrichment,” said Price. “By empowering our teams to innovate and push boundaries, we are making our programs more accessible to kids everywhere while creating experiences that build confidence and ignite a lifelong passion for learning, growth, and achievement.”
Milestone Achievements Across Youth Enrichment Brands
US Sports Camps (USSC), the licensed provider of Nike Sports Camps, celebrated a year of growth and major partnerships in 2025 while marking its 50th Anniversary, reflecting five decades of inspiring athletes through play. In honor of National Women and Girls in Sports Day, the company launched “Girls Are the Future of Sports” to empower young female athletes through stories and a shared passion for sports. USSC also expanded its offerings through new partnerships, including Players Way, the MLBPA’s youth development initiative, which introduced the Players Way Summer Series. WNBA legend Diana Taurasi presented the inaugural TAURASI Snow Valley Basketball Camp, and the USC Volleyball program partnered with USSC to provide elite volleyball experiences for athletes of all levels.
SafeSplash Swim School, the world’s largest operator and franchisor of swim schools, marks a year of innovation and leadership in water safety. The brand introduced the S.A.F.E.R. Swimmer Promise, a program supported by the National Drowning Prevention Alliance to equip children with essential self-rescue skills and water safety confidence. This groundbreaking initiative sets SafeSplash apart in the water safety industry, bringing a first-of-its-kind promise to parents and swimmers alike. To date, over 6,000 swimmers have completed the S.A.F.E.R. Swimmer Promise
The company recently completed a successful rebrand from its former corporate name, Streamline Brands, achieving a key milestone in unifying its identity and strengthening its position for continued growth and impact. Several previously acquired swim school brands, including AquaKids, The Swim Revolution, and Fish Tails, have now been brought under the SafeSplash name, reinforcing the reach and consistency of a single, unified brand nationwide.
i9 Sports experienced a banner year with significant growth in girls’ sports programming. The nation’s leading multi-sport provider franchisor saw more than a 40 percent increase in registrations year-to-date for flag football and over a 20 percent increase in girls signing up for volleyball programs. i9 Sports also celebrated a partnership with Cirkul as its new Official Hydration Partner and launched the rollout of its new Training Sessions, an innovative addition to its league offerings that gives young athletes enhanced opportunities for sport-specific skill development during the week. The brand also expanded its Nike Kids Camps offerings, providing families with high-quality and flexible programs that combine Nike’s renowned expertise with i9 Sports’ emphasis on sportsmanship, giving young athletes the chance to explore a variety of sports.
School of Rock strengthened its legacy of excellence with remarkable international growth and leadership in the music industry. The brand signed a master franchise agreement in Germany, set to bring at least 35 new School of Rock locations to communities across the country over the next 12 years, and recently opened its first UK location in Twickenham, increasing its international presence to 110 schools.
In 2025, the brand received multiple honors, including top 10 rankings in Entrepreneur’s Franchise 500 Best of the Best for Children’s and Education categories and recognition as a Top Franchise by the Franchise Business Review, among other notable accolades.
School of Rock also released the results of its Social Impact Study, an independently commissioned report highlighting how its programs positively influence students’ lives beyond music. Based on feedback from more than 1,400 parents of current students, the study underscores the role of music education in supporting kids’ emotional growth, creativity, confidence, and sense of belonging. Survey results, including 96.2% of parents reported noticeable progress in their child’s self confidence and 76.4% of parents said their children felt more encouraged to be themselves, more comfortable discussing feelings and problems, and more valued and supported since they started at School of Rock: performance-based music education can play a meaningful role in helping young people thrive on stage and in life.*
Youth Enrichment Brands enters 2026 poised to build on its record-breaking growth and innovative programs, empowering more children to gain confidence, develop skills, and discover lifelong passions across sports, music, and water safety.
For more information, visit youthenrichmentbrands.com.
*Statistics from survey commissioned by School of Rock and administered by a third-party consultancy from 4/26-5/7/2025. Distributed to parents of currently enrolled students under the age of 18, with 1,443 parents completing the survey out of a total population of 19,302 minor students. This corresponds to a margin of error of ±2.48% at a 95% confidence level. Survey data based on a sample population’s self-reported experience. Results intended for informational purposes only and do not constitute a guarantee of future outcomes.
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About Youth Enrichment Brands
Youth Enrichment Brands is the nation’s leading youth activities platform. Youth Enrichment Brand’s mission is to help every kid discover and develop lifelong passions. It achieves this by connecting and serving a network of companies that deliver best-in-class youth camps, music education, swim classes, and sports leagues. Youth Enrichment Brands comprises US Sports Camps, the official provider of Nike Sports Camps, School of Rock, the leader in performance-based music education, SafeSplash Swim School, the world’s largest operator and franchisor of swim schools, and i9 Sports, the nation’s largest multi-provider of youth sports leagues. Youth Enrichment Brands is headquartered in San Rafael, California.
To learn more, visit youthenrichmentbrands.com.
Jacob Kingrey
Proof PR
yeb@proof-pr.com
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Rec Sports
Pacers’ Obi Toppin surprises kids with shopping spree
INDIANAPOLIS — Indiana Pacers power forward Obi Toppin surprised 10 children from the Boys & Girls Club of Indianapolis with a shopping spree at Dick’s Sporting Goods in Castleton Square Mall on Sunday.
Every child received a $150 DICK’S Sporting Goods gift card, and Toppin added an additional $100 gift card for each child. In total, the children each were given $250 to shop for holiday gifts, sports gear, and apparel.
“I always spoil my kids with a whole bunch of gifts around the holidays,” said Toppin. “So, being able to be in the position I’m in, being able to come back and give some kids a shopping spree experience is amazing so I feel grateful for it.”
Learn more about DICK’S Sporting Goods mission to support youth sports and strengthen communities here.
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Rec Sports
IOC urges sports bodies to let Russian youth teams and athletes compete again with flag and anthem | Associated Press
LAUSANNE, Switzerland (AP) — The IOC took a big step toward reintegrating Russia and Belarus into world sports Thursday by advising governing bodies to let the countries’ youth teams and athletes compete with their full identity of national flag and anthem.
Athletes have “a fundamental right to access sport across the world, and to compete free from political interference or pressure from governmental organizations,” the International Olympic Committee said in a statement.
That message in support of athletes will be welcomed in Russia and Israel, whose athletes have faced recent discrimination, and comes less than three years out from the 2028 Los Angeles Summer Games that risks facing political crosswinds in the United States.
The updated strategy on Russia was set at a so-called Olympic Summit — a meeting chaired by IOC president Kirsty Coventry that invites key stakeholders from the Olympic family.
“It was recognized that implementation by the stakeholders will take time,” the IOC said in a statement, adding that each sport’s governing body should decide how to define youth events.
The IOC’s latest move to ease the sporting isolation of Russia can apply to its own Youth Olympic Games which are held next year in Dakar, Senegal, from Oct. 31 to Nov. 13.
Russian teams have been fully excluded from international soccer, track and field and other sports since the full military invasion of Ukraine in February 2022, while Russian and Belarusian athletes in winter sports are now starting to return with neutral status ahead of the Milan Cortina Olympics in February.
A small group of Russian and Belarusian athletes competed as neutrals without their national identity at the Paris Summer Games last year, where those countries were banned from team sports.
AP Winter Olympics at https://apnews.com/hub/milan-cortina-2026-winter-olympics
Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
Rec Sports
Devils Youth Foundation Day Auction Is Live | BLOG
Player-Curated Bags
The player bags continue to be a highlight of Devils Youth Foundation Day. Each player selected items based on their interests and added signed pieces and Devils gear.
Nico Hischier Bag
A pizza-themed collection that reflects Nico’s love of cooking. The bag includes specialty pizza tools, a cookbook, signed memorabilia, and Devils Youth Foundation items.
Jack Hughes Bag
Jack’s bag centers around his interest in reading and downtime. It features comfort items, books, signed pieces, and Devils accessories.
Luke Hughes Bag
Luke curated a gaming-inspired package that includes entertainment items, signed memorabilia, and Devils Youth Foundation gear.
Dougie Hamilton Bag
Dougie’s bag brings together creative and lifestyle items along with signed pieces and branded merchandise.
Timo Meier Bag
Timo selected items that reflect his personal style, including a signature accessory, Devils gear, and signed memorabilia.
Jesper Bratt Bag
Jesper’s bag includes curated lifestyle items with a Swedish touch, a custom journal, signed pieces, and Devils Youth Foundation merchandise.
Jacob Markstrom Bag
Jacob assembled a collection that blends tech, food, and fitness items along with signed memorabilia and Devils accessories.
Supporting Youth Across New Jersey
Funds raised through the auction allow the Devils Youth Foundation to continue supporting thousands of young people across the state. The Foundation works with nonprofit partners in Newark and throughout New Jersey to deliver academic support, expand access to sports, provide healthy meals, and create safe spaces for kids and teens.
Fans can browse all auction items and place bids now through December 13.
Rec Sports
Caitlin Clark, Paige Bueckers and Angel Reese bring a youth movement to USA Basketball camp
DURHAM, N.C. (AP) — There’s a youth movement at USA Basketball camp this weekend with young WNBA players Caitlin Clark,…
DURHAM, N.C. (AP) — There’s a youth movement at USA Basketball camp this weekend with young WNBA players Caitlin Clark, Paige Bueckers and Angel Reese making their debuts with the national team.
They’ve been competing against each other in college and the WNBA over the past few years and Bueckers was happy to have them as teammates again. Many of the young players had competed together for the U.S. on American youth teams. They’ll get their first taste of the senior national team in a camp at Duke this weekend.
“It’s great competing with them for a change instead of against them and I think we really bring out the best of each other,” Bueckers said. “I think that’s what USA Basketball does. Just so many amazing athletes and women coming together for one common goal. I think that’s always brought out the best of each other. It’s really fun to be able to share the court and be on the same side for a change.”
Bueckers gave the group the nickname “Young and Turnt” — a phrase used by youth players in the past to describe their high energy and excitement playing with USA Basketball.
The trio, along with other senior national newcomers Cameron Brink, Aliyah Boston and JuJu Watkins, are the future of USA Basketball with veterans Diana Taurasi and Sue Bird retired and other longtime fixtures in the lineup nearing the end of their careers. The U.S. has won eight straight Olympic gold medals and four consecutive world championships. Olympic veterans Kahleah Copper, Jackie Young and Kelsey Plum will also be at the three-day camp.
“Obviously there’s some vets and there’s the older class who have already came in and won gold medals, and they have that experience,” Bueckers said. “So as a younger group, you want to ask them questions, soak it up, be a sponge. Like, get their experience and then grow in our experience as well.”
The average age of the 17 players at the camp is just over 25. Bueckers said having so many young players who have been together brings a comfort level.
“There’s a familiarity of competing with and against each other,” she said. “We kind of know each other and it’s more comfortable that way, too. We’re all coming in and we’re having the same expectations of just wanting to go in there and compete and have fun and bring our vibes in and just be us.”
Bird, who is now the managing director for USA Basketball, said this camp will hopefully give the new players a look at international basketball at its highest level.
“Really have it be a tone setter,” said Bird, who helped the U.S. win five Olympic gold medals as a player. “What is it to wear USA on your chest? What is it to be on this team? Whether it’s a World Cup qualifier we’ll get to in March or hopefully the gold-medal game of a big competition, you have to set the tone on Day 1.”
Though many invites went out for the camp, Bird said past Olympians such as A’ja Wilson, Breanna Stewart, Sabrina Ionescu and Napheesa Collier had other commitments.
“There’s a lot of moving parts, that’s always how it is for USA Basketball,” Bird said. “For the young players, it’s a great opportunity to get their first feel and first taste.”
___
AP WNBA: https://apnews.com/hub/wnba-basketball
Copyright
© 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.
Rec Sports
Caitlin Clark, Paige Bueckers and Angel Reese bring a youth movement to USA Basketball camp | Olympics
DURHAM, N.C. (AP) — There’s a youth movement at USA Basketball camp this weekend with young WNBA players Caitlin Clark, Paige Bueckers and Angel Reese making their debuts with the national team.
They’ve been competing against each other in college and the WNBA over the past few years and Bueckers was happy to have them as teammates again. Many of the young players had competed together for the U.S. on American youth teams. They’ll get their first taste of the senior national team in a camp at Duke this weekend.
“It’s great competing with them for a change instead of against them and I think we really bring out the best of each other,” Bueckers said. “I think that’s what USA Basketball does. Just so many amazing athletes and women coming together for one common goal. I think that’s always brought out the best of each other. It’s really fun to be able to share the court and be on the same side for a change.”
Bueckers gave the group the nickname “Young and Turnt” — a phrase used by youth players in the past to describe their high energy and excitement playing with USA Basketball.
The trio, along with other senior national newcomers Cameron Brink, Aliyah Boston and JuJu Watkins, are the future of USA Basketball with veterans Diana Taurasi and Sue Bird retired and other longtime fixtures in the lineup nearing the end of their careers. The U.S. has won eight straight Olympic gold medals and four consecutive world championships. Olympic veterans Kahleah Copper, Jackie Young and Kelsey Plum will also be at the three-day camp.
“Obviously there’s some vets and there’s the older class who have already came in and won gold medals, and they have that experience,” Bueckers said. “So as a younger group, you want to ask them questions, soak it up, be a sponge. Like, get their experience and then grow in our experience as well.”
The average age of the 17 players at the camp is just over 25. Bueckers said having so many young players who have been together brings a comfort level.
“There’s a familiarity of competing with and against each other,” she said. “We kind of know each other and it’s more comfortable that way, too. We’re all coming in and we’re having the same expectations of just wanting to go in there and compete and have fun and bring our vibes in and just be us.”
Bird, who is now the managing director for USA Basketball, said this camp will hopefully give the new players a look at international basketball at its highest level.
“Really have it be a tone setter,” said Bird, who helped the U.S. win five Olympic gold medals as a player. “What is it to wear USA on your chest? What is it to be on this team? Whether it’s a World Cup qualifier we’ll get to in March or hopefully the gold-medal game of a big competition, you have to set the tone on Day 1.”
Though many invites went out for the camp, Bird said past Olympians such as A’ja Wilson, Breanna Stewart, Sabrina Ionescu and Napheesa Collier had other commitments.
“There’s a lot of moving parts, that’s always how it is for USA Basketball,” Bird said. “For the young players, it’s a great opportunity to get their first feel and first taste.”
AP WNBA: https://apnews.com/hub/wnba-basketball
Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
Rec Sports
Deftones sponsor Sacramento youth soccer team | Sports
Most youth soccer teams get sponsorships from local pizzerias or a parent’s local business, but Oak Park’s Los Jaguares are being sponsored by the alternative metal band Deftones.
The Sacramento band’s frontman, Chino Moreno, born Camillo Wong Moreno, is Mexican American. Moreno formed the band with guitarist Stephen Carpenter and drummer Abe Cunningham in 1988. Bassist Chi Cheng joined the band in 1990 and keyboardist Frank Delgado joined in 1999. They have released 10 studio albums, with their latest, “Private Music,” released this year.
Los Jaguares is a team of 11-14-year-old boys and girls who are now sporting black and green Deftones soccer jerseys. They designed custom jerseys and a soccer ball that make up the team’s official kits for 2026.
The Deftones created the jerseys with GOAL Projects.
“The collaboration brings Deftones back to the neighborhood where the band began, aligning their creative identity with the team’s local story,” a statement in the GOALS Project site says. “Together with GOAL Projects, the band co-designed Los Jaguares’ official 2026 jersey and a limited-edition soccer ball, both released to help strengthen the program that serves 11–14-year-olds in one of Sacramento’s most underserved areas.”
According to the GOALS Project website, Los Jaguares is made up largely of first-generation Mexican immigrant youth.
The band invited the Los Jaguares players to attend the Aftershock Festival in October. Following the show, the young players met the band backstage, where Deftones presented the new jerseys in person.
“When we heard about this group of kids growing up in our hometown in need of support, we jumped at the opportunity,” Deftones shared. “Soccer and music are both about connection and expression. We’re stoked to be able to give back and make a positive change in their lives, and we hope to encourage them to continue pursuing their dreams despite any odds.”
“For the students benefiting from this collaboration, being seen and acknowledged by one of our most successful local bands is powerful,” Street Soccer USA Sacramento managing director Lisa Wrightsman said. “Oak Park is home to many underserved and underrepresented families. Having the Deftones shine a light on them is something they’ll remember forever — and an opportunity to play more, work hard, and be proud.”
For those who want to sport a Deftones jersey and support the local youth program, the band is offering a limited number on sale at shopdeftones.com. The soccer ball has already sold out. Proceeds from the release directly support Street Soccer USA Sacramento, helping keep soccer free for every participant and covering essential needs such as coaching, field access, equipment and wraparound support.
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