NIL

Ole Miss makes history with Pete Golding coaching and Lane Kiffin tweeting

Published

2 days ago

December 22, 2025

OXFORD, Miss. – About an hour before kickoff, athletic director Keith Carter stood on the sideline, just a few yards from Ole Miss legend Eli Manning, and did his best to describe what the last month had been like for the Rebels’ football program.

Chaotic would be a good place to start. Contentious would be fitting and even maddening at times.

Good luck, though, in finding a more dysfunctional build-up to a game earmarked as the most important in school history, certainly in the modern era.

“Somebody told me that I ought to write a book about it,” Carter said with an easy smile. “I said, ‘No, I’ve tried to block it all out.’”

Not the season, and certainly not Saturday, a landmark moment in the annals of Ole Miss football. The Rebels, in their first-ever College Football Playoff game, pounced on Tulane from the outset and pounded the Green Wave in a convincing 41-10 victory before a record crowd of 68,251 at Vaught-Hemingway Stadium.

It was win No. 1 for newly promoted Pete Golding as Ole Miss’ head coach and one the Hotty Toddy Nation was thirsting for ever since Lane Kiffin’s messy exit last month when he bolted for LSU.

“I’ve felt a different vibe, I really have, the way everyone has connected with Pete,” said Carter, referencing a vibe that included Archie Manning coming back to speak to the team this week for the first time since early in Kiffin’s tenure.

At a place known for throwing festive parties, hence the long-standing boast by Ole Miss fans that they’ve “never lost a party,” this was one giant football party. And make no mistake. Ole Miss fans, players and coaches (even the ones on loan from LSU) rejoiced in every minute of it.

While Kiffin might have tweeted during the game — a statistic showcasing his impressive offensive numbers since the advent of coach-to-player communication — he wasn’t around to see the Rebels make history.

“We were ready, just blocking out all extra noise,” Ole Miss receiver Deuce Alexander said. “People were saying we weren’t going to be the same team without coach (Kiffin). He’s a great coach and all, but at the end of the day, the players play the game. So we were just prepared for the moment, just ready to go out there and prove everybody wrong.”

Ready, the Rebels (12-1) were. They ran seven offensive plays on their first two possessions and led 14-0 before anybody could blink. The Green Wave never got closer than 11 points the rest of the way.

It was Golding’s first game as Ole Miss’ coach and the Rebels’ first game without Kiffin, who accepted the LSU head job two days after the Egg Bowl win over Mississippi State. He pushed to continue coaching the Rebels throughout the playoff. As the ordeal dragged on, some players became increasingly frustrated and expressed their displeasure on social media. Carter and the Ole Miss administration made it clear they were moving on without Kiffin.

He took most of his offensive staff with him to LSU, and according to sources, told the coaches they had better be on the plane with him to LSU when he departed on Nov. 30 if they wanted a job. In the end, Kiffin agreed to let offensive coordinator Charlie Weis Jr. and others come back and coach Ole Miss’ team in the playoff, but they’re all headed back to LSU after Ole Miss’ playoff run is over.

Meanwhile, LSU’s interim head coach and one of the Tigers’ best recruiters, Frank Wilson, was recently hired to join Ole Miss’ staff after LSU’s bowl game. Sources told On3 that Kiffin wasn’t planning to keep Wilson along with general manager Austin Thomas, who has returned to Ole Miss in that same role.

“You couldn’t make this stuff up if you wanted to, the wildest shit you could imagine, how all this went down,” one Ole Miss staff member told On3. “I give these kids credit. They had a lot of questions. There was a lot of anger. Think about it. This is the greatest season in Ole Miss history, and you’re playing without your head coach, who left a playoff team for another job, and you’re being coached by other coaches who are going to one of your biggest rivals when the playoff is over and basically working for two schools at the same time.

“I don’t care what happens the rest of the way. These players are champions.”

Kiffin told On3 earlier in the week that he had “moved on” and didn’t feel like it was appropriate to make any comments heading into the game. But afterward, he congratulated the Ole Miss coaches and players on his X account and singled out Golding and seeing his two boys on the sideline.

For Golding, as has been the case since he was promoted, his focus remained squarely on the players. Over and over again, Saturday in a packed interview room, he lauded the players.

But he also threw a little shade in Kiffin’s direction when asked about some of the specific changes he made in taking over the program. He immediately pointed to his right from the podium and asked what used to be sitting down front in the team meeting room.

“We got rid of the basketball goal first,” quipped Golding, referencing a portable basketball goal Ole Miss players and staff would dunk on and play games on during meetings when Kiffin was the coach.

Golding explained that as a player he didn’t like the “forced fun aspect” of bringing teams together. What he did do after being named coach was have players make a list of things that they would want and called every player in to meet with him.

“It was like, ‘Hey give me one thing that you love the most about Ole Miss and give me the one thing that you would change first in this program if you were the head coach,’” Golding recounted.

The most important part was keeping the routine the same, no matter all the staff swapping and keeping everything being said on the outside — on the outside.

Chants of “Pete! Pete!” rang out as Golding left the field, and he joked that he’s also been on the flip side when his teams or defenses haven’t played as well. He also downplayed any difficulty of working through the chaos with the players and having them focused.

“I mean it would be one thing, no disrespect, if this was the Pop-Tarts Bowl or something like that,” Golding said. “It would have been really hard, but this is the playoffs. When people start talking about, ‘Are they going to play or not going to play?’ What are we talking about? I mean, these kids have gone 11-1 up to this point and have a home playoff game for the first time in the history of the program. … They don’t really care who runs them through the tunnel. That’s the truth. They care about their preparation. They care about the plan, are they getting developed?”

Golding held down the curse words, only a couple of “shits,” and joked that he was working on his cursing. He also wasn’t buying any conspiracy theories about the coaches on loan from LSU, including Weis, somehow not being fully invested.

Ole Miss finished with 497 yards – 346 passing and 151 rushing – and racked up 29 first downs. The Rebels were 5-of-7 in the red zone, and the only penalty came on fourth down when they took a delay and punted.

“I had zero concern with Charlie Weis calling this game for this one reason: Charlie Weis cannot afford not to call a hell of a game,” Golding said. “All he’s heard his whole life is that this is Lane Kiffin’s offense, it’s Lane Kiffin’s offense, it’s Lane Kiffin’s offense. Charlie Weis calls the offense just like he’s done all year. He did a great job tonight. So I had no concern because the last thing Charlie wanted to do was come out here and lay an egg, right? Then it’s ‘Who’s offense is it?’ and you (the media) would write about it.”

The only real downer for Ole Miss on Saturday was running back Kewan Lacy leaving the game with a bruised shoulder. He went back into the game after initially injuring it, but later left the sideline for the locker room. Golding said Lacy, the Rebels’ leading rusher, would be further evaluated.

Ole Miss now gets another shot at Georgia in the Sugar Bowl on New Year’s Day. The Bulldogs handed the Rebels their only loss this season.

As historic as Saturday’s win was, there won’t be much celebrating for the Rebels.

“The expectation is to make the playoff every year,” Golding said. “That’s why Keith Carter invests the way he does and runs the program the way he does. That’s the expectation and that’s what was unique about this group. We felt like last year we screwed that up. We had a talented enough team to be able to make the playoff and we didn’t. So all these guys that came into this team this year, their expectation was to make the playoff, and that came true for them. I think that’s going to be for every class going forward. That’s the expectation of where this program is.

“It’s a top-5 program in the country, and that’s your expectation every year.”

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NIL

The Year Schools Paid Their Players

Published

43 minutes ago

December 23, 2025

Your Sports Nation

The Year Schools Paid Their Players

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Kenny Dillingham-Michigan saga proves college football about money

Published

2 hours ago

December 23, 2025

Your Sports Nation

Dec. 23, 2025, 6:07 a.m. ET

Arizona State football coach Kenny Dillingham says he was never offered the Michigan job. Never got to that point.

This, of course, isn’t the story nor the takeaway from Dillingham’s dalliance with the Wolverines.

The irony of the state of Arizona’s highest-paid public employee begging for private donations to compete at the highest level of college football is where this bizarre story begins.

“We live in Phoenix, Arizona. You’re telling me there’s not one person who could stroke a $20 million check right now?” Dillingham said after agreeing to a new contract worth more than $37 million over the next five years.

That’s right, the guy whose future could never be more secure, sees the immediate horizon line for the Arizona State football program. And frankly, it’s financially unstable at best — and a house of cards at worst.

It’s Arizona State today, but could be Kansas State or Colorado or North Carolina State or Virginia Tech or Boise State — or any of the other 100-plus Bowl Subdivision teams not protected by the golden parachute of the Big Ten and SEC.

Coaches at those 34 schools in the two big conferences — many of those institutions born on third base from long-term association with the leagues before the financial boom of television media rights — aren’t publicly calling out dignitaries and alums associated with their schools.

They’re not standing during a media availability and pleading for the next Cody Campbell to please step up. Or else.

Dillingham made it very clear that college football is about those who wish to spend money, and those who don’t. This isn’t about revenue sharing between schools and players, this is all about private NIL funding.

This is about the dirty underbelly of the sport that can’t be legally controlled. A growing vice that doubles and triples the obstacles faced by conferences chasing the Big Ten and SEC.

It’s bad enough that mega media rights deals give the Big Ten and SEC a huge competitive advantage over the rest of college football. It’s downright sinister that those same schools have deep pocket boosters willing to spend tens of millions in private NIL deals to eliminate all doubt.

Sam Leavitt led Arizona State to the Big 12 title and the College Football Playoff in 2024, and returned to Tempe this season for another run. A foot injury ended his season early, and now he’s headed to the transfer portal looking for a new home.

Not because he doesn’t think he can win big with the Sun Devils — he already proved that. He’s in the portal, like so many other players, to strike when its hot and score a deal before moving onto the NFL.

What are the odds he signs with a Big Ten or SEC school? A program which has boosters that can pay him an outrageous salary through a private NIL deal.

Do you really blame Leavitt?

Do you really blame Campbell, Texas Tech’s billionaire booster, who built a championship-level team with a $25 million roster — and the Red Raiders responded by winning the Big 12 and earning a first round bye in the CFP?

They’re just following the rules, and until a different set of rules is in place, they’ll take advantage of it.

That’s why Dillingham sounded like a panhandler last weekend, begging — literally begging someone, anyone, in The Valley to jump on board and throw money at the program. He even specifically called out school alums Phil Mickelson and Jon Rahm.

Hey, Kenny, while you’re at it, why not place a call to the sheiks in Saudi Arabia? See if their Public Investment Fund (PIF) is interested in sports washing with the second-most popular sport in America.

Because if you’re reaching out to Mickelson and Rahm, you’re reaching out to the Saudis — who own LIV Golf — by proxy. The only difference between the PIF and Utah’s new $500 million agreement with Otro Capital is one group of investors has a long line of human rights violations.

The other is a financial shark, whose only goal is to make money.

Any way they can.

“College football is absolutely chaotic right now,” Dillingham said. “You’ve got to be able to have a plan to be aggressive in this thing for three, four, five years down the road. If you don’t have that, you’re a ticking time bomb for failure.”

This nonsense isn’t going to end until players are considered employees, and players collectively bargain their best deal. Until FBS conferences go to market as one, and sell their games to make double or more than the current market value of $4 billion-plus annually.

That move will allow universities to restrict player movement through multi-year contracts, and find a fair and equitable postseason for all. One that doesn’t include charity for the Group of Five conferences, who have no business in a playoff unless invited based on merit (see: Boise State, 2024).

But that move also means players would go from earning about 20 percent of media rights revenue to likely 45-50 percent. NFL players currently make 48 percent of the media rights.

That’s why the Big Ten and SEC don’t want players collectively bargaining. It has nothing to do with the pollyanna idea sold by conference commissioners that players, “don’t want to be employees.”

If they’re going to earn 20 percent, who wants to deal with the headache of collectively bargaining? Move that number to 45-50 percent, and watch how many players say they’re all in.

Then maybe their coaches wouldn’t have to shamelessly beg for cash, mere hours after signing a new $37 million dollar contract. Or else.

Matt Hayes is the senior national college football writer for USA TODAY Sports. Follow him on X at @MattHayesCFB.

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No. 1 college football team predicted to sign $2.1 million transfer QB

Published

2 hours ago

December 23, 2025

Your Sports Nation

As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.

Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.

Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.

On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.

“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.”

TCU Horned Frogs quarterback Josh Hoover. — TCU Horned Frogs quarterback Josh Hoover (10) comes off the field during the game between the Horned Frogs and the Bearcats | Jerome Miron-Imagn Images

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer.

He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.

In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.

On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.

Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.

There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.

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Joey McGuire sees NIL similarities between Oregon, Texas Tech

Published

5 hours ago

December 23, 2025

Your Sports Nation

Two teams that have really embraced the NIL era are set to meet on New Year’s Day. Oregon‘s win over James Madison advanced them to the College Football Playoff quarterfinals, where Texas Tech was waiting on the other side. Now, it’s Dan Lanning vs. Joey McGuire in the Orange Bowl with a lot of resources put into rosters.

Oregon has been at the forefront of NIL since its inception, especially under Lanning. Texas Tech could be considered the new kid on the block after major investment from a few donors. Even so, McGuire sees some similarities between the two when it comes to winning at whatever cost.

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“They’ve got a great booster in Phil Knight that really said, ‘We’re going to go win at the highest level and there’s no excuse when it comes to finance.’ You turn around and I think that we’re showing that we’re doing that. I think we’re really comparable,” McGuire said.

“We’ve got guys that have stepped up and done a great job. I kind of call them the ‘Big Five’ whenever you talk about Cody and John, Mike, Dusty, and Gary. Those guys have, along with everybody else in Red Raider Nation, but those guys have really led the charge. So, we’re kind of comparable on and off the field in this team. They’ve just done it for a little bit longer. That’s what we’re trying to do.”

As he said, McGuire is looking to put together a run similar to Oregon. All four years since hiring Lanning have been a resounding success, finishing with double-digit wins in all of them. This is the program’s second College Football Playoff appearance in the 12-team format, just missing out in 2023 due to a Pac-12 Championship loss.

Oregon won the Big Ten in its inaugural season inside the conference. Texas Tech can check that box already though, winning the Big 12 for the first time in school history. Advancing in the CFP would be a sweet bonus.

No matter the result on Jan. 1, Texas Tech is positioning itself to be successful moving forward. The 2026 recruiting class ranked 20th in the country but No. 1 in the Big 12 per the Rivals Industry Team Rankings. This is all before raiding the NCAA transfer portal, something McGuire and his staff did so well with last offseason.

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No. 1 college football transfer portal QB predicted to draw $3 million offer

Published

6 hours ago

December 23, 2025

Your Sports Nation

In the weeks leading up to the opening of the NCAA transfer portal, hundreds of college football players have announced their decisions to leave the schools they played for in 2025 for new horizons next season.

Some cases involve players transferring up from Group of Five or FCS programs to broaden their exposure. Others feature players following their coaches from one school to another due to the coaching carousel. In occasional instances, players are searching for the highest bidder on the portal.

Former Arizona State quarterback Sam Leavitt is a portal entry drawing the attention of high-bidding college football programs. He will enter the portal with two seasons of eligibility remaining.

On3 ranks Leavitt as the top available quarterback in the transfer portal. Chris Hummer of CBS Sports reported that schools are expected to offer Leavitt around $3 million.

Sam Leavitt look toward the sideline in Arizona State's game at Texas Tech. — Arizona State Sun Devils quarterback Sam Leavitt (10) | Mark J. Rebilas-Imagn Images

“Sam Leavitt on the open market is going to command a significant amount of money,” Hummer said. “We’re talking $3 million plus most likely. Although, in all fairness, I think teams really do have questions about Sam Leavitt’s injury and what that means moving forward. It’s kind of like the Carson Beck situation a year ago.”

The 6-foot-2, 205-pounder began his college football career with Mel Tucker at Michigan State in 2023. He played in a maximum of four games that season to maintain his redshirt, throwing for 139 yards, two touchdowns, and a pair of interceptions.

Leavitt transferred to Arizona State in the 2024 offseason. The Sun Devils were 10-2 in the regular season and defeated Iowa State (45-19) en route to the program’s first-ever College Football Playoff appearance. Leavitt passed for 2,885 yards, 24 touchdowns and six interceptions and rushed for another 443 yards and five touchdowns.

Postseason honors for Leavitt included Big 12 Offensive Freshman of the Year and Second Team All-Big 12. His 2,885 passing yards are the most by a freshman quarterback in Arizona State history.

Leavitt’s season was cut short after the Sun Devils’ game against Houston due to a Lisfranc injury. He threw for 1,628 yards, 10 touchdowns and three interceptions while he ran for 306 yards and five touchdowns in seven games.

Arizona State will not start Leavitt in its bowl game. The Sun Devils (8-4, 6-3) will play ACC champion Duke (8-5, 6-2) in the Sun Bowl in El Paso, Texas (3 p.m. EST, CBS).

The NCAA transfer portal officially opens on Jan. 2, 2026, the final day of bowl games across the FBS ranks. It will remain open for the following two weeks.

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University of Alabama football player uses NIL money to spread Christmas cheer

Published

7 hours ago

December 23, 2025

Your Sports Nation

TUSCALOOSA, Ala (WIAT) – University of Alabama offensive lineman Parker Brailsford’s childhood experiences inspire him to help Tuscaloosa’s underserved youth.

Brailsford is an Arizona native, who has made a name for himself in the world of college football. But when he takes off the helmet and pads, his focus shifts to something else.

“Being able to give back to kids that don’t have – that’s something that fulfills me,” Brailsford said. “It’s my purpose.”

Brailsford took 10 children and their families from the Boys and Girls Club Christmas shopping on Monday.

Each child received a $100 Target gift card. All together it was $1,000 of NIL money.

Alabama moves up to No. 14, Auburn falls out of AP men’s college basketball rankings

“He just gave her a turkey for Thanksgiving, and now he’s taking her Christmas shopping,” Toniko Bryant said. “I’m very thankful because he doesn’t have to do that.”

Brailsford understands he doesn’t have to – but he wants to.

“As a kid, we didn’t have a lot but we had enough,” Brailsford said.

During Brailsford’s infancy years he was adopted.

“I never was in the foster care system, but one of my friends was,” Brailsford said.

Brailsford’s formative years were a stark contrast to what he saw other children experience. His parents gave him support and stability, while other children moved from home to home.

At the same time, his mother took him to homeless shelters and food pantries to volunteer. There he saw how poverty affects anyone of all ages, races, and gender.

“Sometimes you get caught in the what you’re living in right now – you think there’s not a place for you,” Brailsford said.

Brailsford found his place on the field, but his purpose is to help children find theirs.

“This is something God put on his heart,” John Nero said. “I appreciate every bit of it, not just for Oshae but for all the other kids.”

Brailsford relates to many of the children he serves. Whether it’s adoption, financial hardships, or empathizing with experiences his friend encountered years ago.

While Brailsford’s success in football gives him the financial resources and name recognition to coordinate outreach events, this is just the beginning even if his football career comes to an end.

“I’m working on my social work degree right now because I really want to be able to help kids, anyway I can,” Brailsford said.

For the latest news, weather, sports, and streaming video, head to CBS 42.

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