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How This Alumna Built the Nonprofit Good Sports

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In 2003, Christy Keswick (B’97) drove a U-Haul from western Massachusetts to Boston. In the back of the box truck were 500 Spalding basketballs.

A week prior, Keswick had trekked to Spalding’s then headquarters armed with just a PowerPoint presentation. She left with her first donation pledge. The only thing left was to pick up and store a truckload of basketballs, all within a week.

Keswick is the co-founder and president of Good Sports. The nonprofit organization collects and donates new sports equipment for underprivileged youth around the U.S. 

More than two decades since that cross-state drive, Good Sports has donated to more than 10 million children across the country. 

“Good Sports is trying to break down barriers to access for kids to play youth sports and to get involved in physical activity,” Keswick said. “We know that sports have an impact on social, emotional, physical, mental and academic [well-being]. We can’t start saying certain kids have access to something like that while certain kids don’t. That is what drives us as an organization.”

The Roots of Good Sports 

Keswick grew up in a small town in Connecticut and loved sports from an early age. When she was a little girl, she joined her town’s new youth soccer league. She was the only girl on her team and felt out of place, but her father kept encouraging her.

A Little League team in jerseys with coaches
During her time at Georgetown, Keswick (second from left) coached a Little League team in the Georgetown neighborhood with her best friend Kelley Sullivan (B’97).

“Soccer ended up being a sport that I gravitated toward. It was always a safe place to be,” she said. “Sports was something I did every day, spent a lot of time on courts and fields. I learned a ton from sports in terms of teamwork and just life skills.”

She took her love for sports with her to the Hilltop.

Keswick cheered on her friends playing for Georgetown’s basketball, soccer and football teams. She also coached a Little League team with her best friend and stayed active by running around the hilly streets of the Georgetown neighborhood. 

In the classroom, Keswick valued her liberal arts education. She took to heart the Jesuit value of cura personalis and the importance of developing every part of herself.

“It’s not one thing that makes you successful. It’s many things and experiences over time that make you successful,” she said.

Keswick studied finance and marketing in the McDonough School of Business, where she developed the business acumen she would later use as a nonprofit founder. During her junior year, she interned with Ernst & Young and its Entrepreneur of the Year program. She learned about what it takes to build a start-up company, lessons she would use several years later as the co-founder of Good Sports.

Launching a Nonprofit Start-Up

After graduating from Georgetown, Keswick worked in management consulting in Boston. On her first day of work, Keswick met her colleague Melissa Harper, who would become a good friend and the co-founder and CEO of Good Sports.

Two women smile for a selfie in front of Gillette Stadium
Keswick with her co-founder, Melissa Harper.

Keswick loved to research, create strategies and solve problems for her clients. But she also wanted to implement the strategies she was creating and build something herself, not hop between projects every few months. She wanted to do something more meaningful, she said.

During a scuba diving trip with Harper in Key West, Florida, the two friends dreamed about building a business together. It was the first play in what would eventually become a game plan for Good Sports.

Keswick and Harper wanted to channel their love for sports into a business in the Boston area. Through research, they recognized that participation in youth sports had been declining, and many children were being priced out of sports.

The two also realized that Massachusetts was a hub for sports equipment companies and manufacturing, including firms such as New Balance, Reebok, Puma and, at the time, Spalding.

“If we could build a model where these companies could provide their excess equipment they weren’t selling, maybe we could redistribute it to organizations that need it and help solve this problem,” Keswick.

In 2003, Keswick and Harper founded Good Sports and put their business model to the test. Back then, entrepreneurship was not as common a path as it is today, Keswick said. Quitting their consulting jobs was a huge risk.

“You can’t build a business on the side, but you quickly learn that no one wants to give you any money to do it until you prove the business model,” Keswick said. “As scary as it was, it felt so energizing to be able to think about building something on your own.

“If you’re going to build a nonprofit, you’ve got to be passionate about the mission. We just felt really good about what we might be able to build together if we could get this right. That kept us going.”

Making Sports Available for All Kids

Today, Good Sports has donated almost $130 million worth of sports equipment to high-need communities in the U.S.

When Good Sports received its first donation, Keswick and Harper had no idea where to store 500 basketballs. They stuffed their cars, apartments, friends’ homes, anywhere they could find until they could identify communities that need sports equipment.

Now, the nonprofit operates a 45,000-square-foot warehouse to sort donations. The organization has also grown to 30 full-time employees.

As president, Keswick leads the organization’s strategy, business development and marketing. Over the last two decades, Keswick has formed partnerships with prominent brands like Gatorade, Under Armour and Dick’s Sporting Goods. Good Sports also regularly collaborates with professional athletes such as Steph Curry and Paige Bueckers.

In November, the Georgetown Entrepreneurship Alliance awarded Keswick with the 2025 GEA Entrepreneurial Excellence Award for Best of Social Impact. Keswick said she was proud to be awarded by her alma mater and to see Georgetown recognizing social impact entrepreneurship.

A blonde woman with some Good Sports boxes in a warehouse
Keswick serves as the president of Good Sports and leads the organization’s strategy, business development and marketing.

“I think recognizing that there are people who are doing this for a different kind of return and a different kind of impact, that made me proud as a Georgetown alum that they’re thinking in that way,” she said. “It was a pretty incredible experience.”

In looking ahead, Keswick is focused on positioning Good Sports to thrive well into the future, beyond her leadership.

“We have built the foundation of a company that is going to thrive beyond the founders. That is something that we care deeply about and that we are focused on as an organization,” she said. “There’s more to do here, and the work we are doing is critically important.”

For Hoyas looking to get into entrepreneurship, Keswick recommends leaning on others, especially Georgetown alumni, and having patience while building a strong business foundation.

“There has to be some unmet demand, some unmet need that makes this make sense. Or, you need to figure out how to be a disruptor around something you can do better,” she said. “If you can identify that, then you can be creative about how to approach it. Just know that you’re never going to be able to do this alone. Building a business is definitely a team sport.”



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Levittown-Area Municipalities Swear In Officials, Reorganize

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Local municipalities across the area held required annual reorganization meetings Monday evening.

In Bristol Borough, Frank Peranteau took the oath of office as mayor and was sworn in by District Judge David Chichilitti, who just took office himself.

Mayor Frank Peranteau taking the oath.
Credit: Bristol Borough

Peranteau, who previously served as the borough’s police chief and district judge, vowed to remain accessible to the community.

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“I will be there for you,” Peranteau told residents, noting he intends to hold regular conversations with the public.

The mayor’s first minutes in officer included a public disagreement with police Chief Joe Moors.

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Peranteau criticized the chief for wearing a blue uniform shirt rather than the white shirt the mayor had requested.

Under Pennsylvania law, mayors are responsible for overseeing borough police departments.

Bristol Borough Council also seated reelected members Betty Rodriguez, of the West Ward; Lorraine Cullen, of the East Ward; Ralph DiGuiseppe, of the South Ward; and Maria Figueroa, of the North Ward.

Council President Ralph DiGuiseppe being sworn in.
Credit: Bristol Borough

Tax collector Anna Bono Larrisey was also sworn in for a new term.

The council reappointed DiGuiseppe as president and Rodriguez as vice president.

Jeffrey Garton of Begley, Carlin and Mandio was reappointed to serve as solicitor and Gilmore and Associates as the borough engineer.

District Judge Kevin Wagner swore in Bristol Township Council members Craig Bowen, Cindy Murphy, Ray Blalock, and Marcia Dunlap for new terms.

File photo

The council voted for Bowen to remain president and Murphy as vice president.

Flager and Associates was reappointed as the township’s counsel, while Gilmore and Associates will continue as the township’s engineering firm.

In Falls Township, Tim Loteckie was sworn in by District Judge John Galloway.

Supervisors Tim Loteckie being sworn in.
Credit: Falls Township

Loteckie, a 20-year resident and local youth sports leader, fills the seat vacated by Jeff Boraski.

“The Loteckie era begins,” said Supervisor Chairperson Jeff Dence.

Additional oaths were administered to auditor Sean Murphy and tax collector Kim Scarpiello.

Tax collector Kim Scarpiello being sworn in.
Credit: Falls Township

The supervisors reappointed Dence as chairman for his seventh consecutive year and Erin Mullen as vice chairperson for her third.

The supervisors named former Supervisor Jeff Rocco as the vacancy board chairman.

Professional appointments included Michael Clarke of Clarke, Gallagher, Barbiero, Amuso & Glassman Law as solicitor and Jones Engineering Associates as township engineer.

The supervisors announced a 6 p.m. meeting schedule for the second Tuesday and fourth Monday of each month, with an adjusted single meeting on Jan. 26 and a modified May schedule due to Memorial Day.

New Middletown Township supervisors Ryan Leighton and Christian Gallardo joined the board after being sworn in by District Judge Daniel Baranoski.

Supervisor Ryan Leighton being sworn in.
Credit: Middletown Township

The reorganization brought a change in leadership as Bernadette Hannah was named chairperson and Leighton was named vice chairperson. Supervisor Mike Ksiazek previously held the top post.

Supervisor Christian Gallardo taking the oath.
Credit: Middletown Township

Other officials sworn in included tax collector Ray Chapman and auditor David Tilli.

The supervisors reappointed Curtin and Heefner as solicitor and Remington and Vernick Engineers as the township engineer.



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Kids’ Winter Programs at Mylan Park

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Children can learn coordination, team sports, water skills, and more this winter.  

Image courtesy of Mylan Park

Don’t wait for cabin fever to set in—sign your kids up for winter activities at Mylan Park that will keep them moving all season long. 

  • Little Bodies in Balance helps children walking age through 5 years old build coordination, body awareness, and social skills through fun, guided movement. 
  • The Tot Sports program at Mylan Park gives young children experience with motor skills and sportsmanship. Tot Multi-Sport and Tot Flag Football, both on Saturdays January 10–February 14, work with kids ages 3 to 5 or 6 to develop coordination, balance, and teamwork. Tot Kickball, Saturdays February 21–March 28, covers kicking a large ball and running bases in a positive, play-based environment. 
  • Winter is a great time to get kids ready for the summer water fun to come. The Learn to Swim program at the Aquatic Center at Mylan Park includes Pre-Swim for ages 3 to 6 and Youth for ages 6 to 12, with multiple skill levels in each group. Classes are taught by certified water safety instructors, and the winter session runs on Saturdays and Sundays from January 11 through March 7. Not ready to sign up? K-2 students with a Mon County report card can get one free swimming lesson—register here.

The beginning of the year is a great time to consider a monthly or yearlong family membership for perks like Sports Complex access, free small equipment rentals, and discounts on classes—visit the website for details. 

READ MORE ARTICLES FROM MORGANTOWN LOWDOWN





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Plans for baseball fields in the works in North Charleston

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NORTH CHARLESTON — Plans for new recreation fields in the Chicora neighborhood are in the works to provide more opportunities for young athletes in an underserved part of the city.

A lighted regulation-sized baseball field, 12-U softball field and open-air training center will be built on Carner Avenue through a partnership between the city, The Sandlot Initiative and Cal Ripken, Sr. Foundation.

The partners are in the process of fundraising the $4.5 million project. The city has committed more than $1.25 million.

While the southern end of the city has traditionally lacked investment, recent community-focused projects have bolstered the area. The fields will be located next to the North Charleston Senior Center that opened in December 2024 and the soon-to-open North Charleston Community Wellness Center, which is being built by SC Ports as a mitigation effort for the nearby Navy Base Intermodal Facility.

The fields will also be in the backyard of Military Magnet Academy. The magnet high school currently does not have baseball or softball fields.

Andy Brusman, founder of The Sandlot Initiative, said he wanted to find a location in an underserved community that was in need of baseball fields and is easily accessible to youth. This site is within walking and biking distance from several schools and close to residential streets.







Chicora Park rendering

The city of North Charleston unveiled plans for new baseball and softball fields in North Charleston’s Chicora neighborhood.




One priority of The Sandlot Initiative is removing socioeconomic barriers that prevent youth from playing sports. Brusman said programming at the fields will be offered for free to youth in the community, including equipment and coaching. He plans to bring on experienced coaches so the players will have resources to pursue the sport at a high level.

“This is our way of bridging that gap,” he said.

Beyond providing a space for youth to play sports, the park plans to offer opportunities to develop the players off the fields.

Through a model created by the Cal Ripken, Sr. Foundation that has been replicated in more than 100 parks, the Youth Development Park will provide mentorship opportunities, said Scott Swinson, the director of development with the Ripken Foundation. The organization has a National Youth Mentoring Initiative that focuses on character development, teamwork and communication, he said.

“It’s not just the sports,” he said. “We’re about developing these kids from the inside out and offering them opportunities to grow with their peers.”

Brusman said this is the first Sandlot Initiative project. He hopes it offers a blueprint that can be replicated in other communities in the area.

The timeline for the project’s completion is dependent on when the money is fundraised, he said.

Brothers Bill and Cal Ripken Jr., a member of the National Baseball Hall of Fame, started the foundation named after their father in 2001. In 1987, the elder Ripken became the only father to manage two sons on the same team (Baltimore Orioles) in Major League Baseball history. The brothers also founded Ripken Baseball, a business that offers camps, tournaments and training at five locations including one in Myrtle Beach.





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Maryland Stadium Authority official abruptly exits

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A longtime Maryland Stadium Authority official updated the board in early December on upcoming sports tourism events, just as he had dozens of times over the years. There were bowl games and conferences to discuss.

But it would be Terry Hasseltine’s final report. The 17-year veteran of the state’s sports tourism arm is no longer employed by the authority as of late December, said executive director Michael Frenz.

Hasseltine was the face of Maryland’s efforts to attract world cups, matches between European soccer clubs and other top-flight international sporting events, and his departure was abrupt. In that final December meeting held at the authority’s offices within the B&O Warehouse, he discussed plans to review grant applications in January.

The reason for his exit is opaque. Hasseltine directed requests for comment to the authority, as did Gov. Wes Moore’s office. Both Frenz and authority chair Craig Thompson declined to share what prompted it.

“It’s a personnel matter,” each said.

Public documents filed to the Internal Revenue Service show that events Hasseltine helped host operated at a significant financial loss. That does not explain what led to his departure, but could offer clues.

Hasseltine became the executive director of the Maryland Sports Commission in 2008 after holding a similar role in Kentucky. For nearly two decades, he spearheaded efforts to recruit college basketball tournaments and football games to Maryland, as well as award grants for youth sports. The commission even organizes a spelling bee.

He also served as the head of the commission’s nonprofit arm, the Sport and Entertainment Corporation of Maryland, since its creation in 2019. The nonprofit has helped host multiday annual events such as the Maryland Cycling Classic in the Baltimore area and the Maryland 5 Star equestrian competition in Cecil County.

The future of that nonprofit, however, is unclear. Since the authority is separate from the nonprofit, Frenz was hesitant to provide specific information, but said the nonprofit, which formerly had six employees, now has zero.

Employees did not receive their final paychecks in late December, around Christmas.

“We’re doing what we can, within the limits of our authority, to see that they get paid,” Frenz said.

Graham Motion’s horses enter the Fair Hill Training Center track in Elkton, Maryland on Friday, April 19, 2024.

The Fair Hill Training Center track in Elkton. The 5 Star, an equestrian event, has attracted Olympic equestrian athletes to the venue in Cecil County each October since 2021. (Kylie Cooper/The Banner)

The futures of the cycling and equestrian competitions are murky. A fiscal snapshot of each event shows they struggled financially.

The 5 Star has attracted Olympic equestrian athletes to the Fair Hill venue in Cecil County each October since 2021. It is one of only seven major events in the world that features the highest level of eventing, a type of equestrian competition.

In 2023, the five-day event generated about $1.4 million in revenue — but had $7.5 million in expenses for a roughly $6 million loss, according to a Form 990 filed to the IRS and available via ProPublica.

“It’s an expensive event to put on and it was always a concern if the revenues generated were enough to cover the expenses,” said Ross Peddicord, the former executive director of the Maryland Horse Industry Board.

That same year, the Cycling Classic had $2.6 million in expenses and only $37,000 in revenue, the document shows, but the nonprofit overall broke even due to significant grants and gifts.

The Form 990 does not appear to include key revenue streams, such as corporate sponsorships, for each event. For example, the Cycling Classic received well over $1 million in sponsorships in 2023, said Steve Brunner, one of its organizers.

The most recent Form 990 for the Sport and Entertainment Corporation of Maryland is not available on the IRS website, but in 2022, the nonprofit lost about $3 million.

It was scheduled to receive $550,000 a year from Cecil County to continue hosting the 5 Star — and thoroughbred races at the same Fair Hill facility — through 2029.

But the future of the county’s annual investment could be in jeopardy.

Cecil County Executive Adam Streight said Tuesday that recent developments “have raised serious questions” and that it would be “irresponsible to commit to any course of action” until the county meets with the commission.

Streight was “taken by surprise by the sudden departures” of Hasseltine as well as Jeff Newman, the former head of the 5 Star, after learning about it via social media.

“My administration is committed to working with future leadership to ensure both events remain in Cecil County, where they belong,” Streight said in a statement.

The 5 Star received about $3 million a year from a state fund created by the General Assembly in 2022. That fund allots $10 million annually in state lottery money for sports and entertainment events.

The Banner requested a list of such events from Hasseltine in Dec. 2024, which showed that the 5 Star had received $8.7 million over the prior three years, more than any other event. That fund, controlled by the commission, also awarded money to college football and soccer games at M&T Bank Stadium, music festivals, PGA tournaments and last year’s Preakness Festival, among others.

A legislative analyst last January proposed slashing that $10 million annual fund during meetings with members of the General Assembly, as Annapolis faced a budget shortage, but Hasseltine emphasized the economic impact that such events create.

Instead, he argued, the state should “double down” on sports tourism.

The future of the Cycling Classic is unclear. Its chair, John Kelly, said Tuesday that his company, Kelly Benefits, “has been a proud supporter of the Maryland Cycling Classic and hope to be again in the future.”

Frenz said there is interest in continuing the 5 Star.

Will Phipps, an equine consultant based in southern Pennsylvania, is among those who wants to make sure the event has a future. He raised funds for the 5 Star during its early days, a half-decade ago, but worried about its financial model.

Emulating the Preakness Stakes with high-end catering and “grandiose infrastructure,” Phipps said, was not a recipe for sustainability.

In recent days, he sent a letter to the stadium authority, he said, and hopes to pitch them on a viable plan. For one, the event could be run on a budget one-half or one-third the size, he said.

“We have put together a model of success that shows how this could run in the black and not be a burden on the taxpayer and contribute heavily to the local economy,” he said.

Reporter Lee Sanderlin contributed to this article.





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Former Lawrence substitute teacher, basketball coach and community mentor dies at 79 – The Lawrence Times

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Craig Butler was known for far more than the bass heard in the words he spoke. He also helped many Lawrence youths find their own voices.

Thomas Afful remembers Butler substituting in several classes when he was in middle school.

Afful, a Lawrence High Class of 2014 graduate, said other teachers would call on Butler to “kind of get some of us in order.” He described Butler as a disciplinarian but said his calm and assertive approach was effective, and he made learning fun.

“He commanded his respect indeed with his deep voice,” Afful said. “But he always brought some type of a lesson to be learned in those circumstances.”

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Butler, 79, died the evening of Jan. 1 at the University of Kansas hospital. The longtime Lawrence resident had battled with a brief illness related to heart issues and diabetes, according to his daughter, Julia Butler.

His final request was fried catfish, barbecue and a Bud Light. Second to the sound of Butler’s voice – and of the TV inside his home blaring MSNBC – Julia said she’ll most miss her dad’s love for food.

Contributed photo Julia and Craig Butler at a restaurant

“When he would eat something good, you would know it,” she said, laughing.

The bulk of Butler’s career was in social work, Julia said, as he previously worked for the Kansas Department of Social and Rehabilitation Services. He then pivoted to substitute teaching for Lawrence Public Schools in the early 2000s before retiring around a decade ago.

Butler launched “Can We Talk?” in 2007 with a group of fellow Black men in Lawrence, including Willie Amison, Ed Brunt and Bud Stallworth.

Initially designed as mentorship for Black boys attending Lawrence and Free State high schools, the after-school club quickly expanded its reach to more students.

Afful said when he attended “Can We Talk?” meetings, the room was often packed with both students and staff, some standing in the doorway. Participants would discuss race and culture and work through their school and home life struggles. They’d mull over their futures.

“He brought unity amongst the students, especially minority students,” Afful said.

The club remains active today, largely focused on social justice, according to a Free State Free Press article. Free State security officer Dee Kemp took over for the former staff adviser, Charles Thomas, who died in 2021.

‘That way of connecting with people’

“Can We Talk?” served as a safe space as much as Butler himself did.

Jermaine Jackson, who graduated from Lawrence High in 1991, was an eighth grader at West Middle School when he met Butler. He played on Butler’s AAU (Amateur Athletic Union) basketball team and said Butler provided the representation he needed as a kid.

“He just always took me under his wing like a son,” Jackson said. “I grew up in the South and I came up here, and, you know, he gave me the confidence. That’s the guy that looked like me, dark skin like me, and he’s doing his big thing.”

Eventually, Butler became a client of Jackson’s. A barber who operates mostly out of Watson’s Barbershop inside the South Lawrence Walmart, Jackson pivoted to in-home cuts for Butler seven or eight years ago when it started to get harder for Butler to get around.

Contributed photo Craig Butler (left) and Jermaine Jackson

“He talked to me about life, or if he saw I needed some direction or something, he would always give me advice,” Jackson said.

Kim Moore, Lawrence High Class of ‘94, said Butler was her first basketball coach. She played under his instruction through a Lawrence Parks and Recreation program when she was in fifth and sixth grades.

Moore said Butler’s coaching style influenced her now 18-year coaching career in youth baseball. Butler coached youth basketball for more than 25 years, up until around 2006.

“I don’t remember him being harsh, but very positive, very encouraging, and pushed me, but not in a harsh way,” Moore said. “It made me want to just keep trying, keep trying. Even when I messed up, he was never discouraging.”

Growing up, Julia said she felt like her dad knew everyone everywhere they went. He cheered at his own children’s activities and supported other kids at theirs, helped students with their financial aid applications, connected folks with employment, and simply conversed.

Julia said she’s not sure how he was able to maintain so many relationships, but he appeared to do it with ease, as if it was second nature.

“He just had that way of connecting with people,” Julia said. “If you wanted to better yourself, he was going to find a way to help you do that.”

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Butler was born in 1946 and grew up in Chicago. He obtained his undergraduate degree in history from Bethel College in 1972 and his graduate degree in education from the University of Kansas in 1990.

Lawrence Public Schools presented the “Can We Talk?” founders with its annual Outstanding Citizen Award for 2010-11. Free State recognized Butler and Amison in 2013 with the Friends of Education Award, another annual award thanking community volunteers in the district.

No formal service is scheduled for him at this time, but his family plans to hold a celebration of his life sometime in the near future. His obituary is online at this link.

Contributed photo Craig Butler (center) with his parents, Curtis and Hettie
Contributed photo Craig Butler (center) with his grandson Noah and son Aaron
Contributed photo Craig Butler and his grandson, Caden
Contributed photo Craig Butler (right) and his two grandchildren, Caden (left) and Noah (center)
Contributed photo Craig Butler
Contributed photo Craig Butler
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Maya Hodison (she/her), equity reporter, can be reached at mhodison@lawrencekstimes.com. Read more of her work for the Times here. Check out her staff bio here.

Latest Lawrence news:

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Months after the building began to tease those passing by, the Olive Garden in Lawrence will finally open on Feb. 2. 


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Don’t let Fritz’s regal appearance fool you. He’s demonstrated that he’ll take a pup cup over a Douglas County staff meeting any day.


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Lawrence and Kansas City are eagerly waiting to learn where teams will set up their base camps for the 2026 World Cup. The locations would serve as a place where teams can practice and train.


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Here’s the general public comment for the Lawrence City Commission’s Tuesday meeting, as public comment is no longer being broadcast.

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Gatorade Player of the Year Robinson donates grant to support local youth athletes  | Sports

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WINDSOR — Windsor High School quarterback and Central Connecticut State University football commit AJ Robinson is just as much of a leader off the field than he is on the football field.

Robinson led the Windsor Warriors to a 2025 Class MM football state title after finishing last season as runner-ups and along the way was named the Connecticut Gatorade Player of the Year. Upon being named the Gatorade Player of the Year in the state, Robinson received a $1,000 grant as part of the accomplishment. 



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