Sen. Ted Cruz, R-Texas, has been trying for years now to get more regulations around name, image and likeness (NIL) deals in college sports, saying back in 2023 that the landscape was “in peril.”

Now, in 2025, Cruz sees college football specifically as a “disaster.”

Cruz responded to a post on X, which called the “current college football landscape…unsustainable.”

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Sen. Ted Cruz, R-Texas, arrives to a hearing in the U.S. Capitol on Dec. 17, 2025, in Washington, D.C. The Federal Aviation Administration hearing with the Senate Committee on Commerce, Science, and Transportation, Subcommittee on Aviation, Space, and Innovation focused on evaluating progress, ensuring accountability and results. (Heather Diehl/Getty Images)

The post pointed out that the Iowa State Cyclones, who just lost longtime head coach Matt Campbell to the vacant Penn State Nittany Lions job, only has 17 players remaining on their roster for next season. Among those players, only one was a starter.

Essentially, the Cyclones will have to field an entirely new roster and team and hope they can jell heading into 2026.

SCORE ACT RECEIVES SUPPORT FROM OVER 20 CONSERVATIVE GROUPS AS NIL REFORM FIGHT REVS UP

Cruz slammed the fact the NCAA allows this.

“An absolute crisis,” he wrote on X. “Congress NEEDS to act. For months, I’ve been working night & day to try to bring Republicans and Democrats together to save college sports.

“If we fail to do so, it will be an utter tragedy. And it’s happening right before our eyes.”

Cruz introduced a bill in 2023, two years after NIL was born, in hopes that tighter regulations would help college sports nationwide. Instead, we’ve seen programs paying for top players through NIL deals, while the transfer portal has allowed players to move from school to school each year.

Cruz is one of the top lawmakers in support of the Student Compensation and Opportunity through Rights and Endorsements (SCORE) Act, which would give the NCAA a limited antitrust exemption in hopes of protecting the organization from potential lawsuits over eligibility rules and would prohibit athletes from becoming employees of their schools.”

FILE – Sen. Ted Cruz, R-Texas, speaks at the Conservative Political Action Conference, CPAC, at the Gaylord National Resort & Convention Center, Feb. 20, 2025, in Oxon Hill, Maryland. (Jose Luis Magana/AP Photo)

“The SCORE Act is the free market, individual liberty, limited government fix to the ‘name, image, and likeness (NIL)’ issue in college athletics,’” a letter addressed to House Speaker Rep. Mike Johnson, R-La., read earlier this month.

The groups in favor of the SCORE Act said the bill is the “common-sense way” to establish rules and preempt confusing state laws in the NIL era.

“H.R. 4312 prohibits trial lawyers from suing under federal or state antitrust law. It also provides that athletes receiving NIL compensation need not be employees of these universities, protecting them from compulsory unionization. This means student-athletes can be treated as small business owners, not unionized workers,” the letter added.

The conservative groups framed the SCORE Act as being a better plan than the “Student Athlete Fairness and Enforcement (SAFE) Act,” which has mostly been backed by Democrats. The SCORE Act has at least scored some bipartisanship support in the House.

Sen. Ted Cruz (R-TX) holds a press conference with families who lost loved ones in the January 29, 2025, DCA plane crash on Dec. 15, 2025, at the U.S. Capitol in Washington, DC. The bipartisan press conference addressed the National Defense Authorization Act (NDAA) language, which changes military airspace policy. (Heather Diehl/Getty Images)

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The SCORE Act also calls on schools to share revenue, per terms of the House settlement to the tune of 22% “if such rules provide that such pool limit is AT LEAST 22 percent of the average annual college sports revenue of the 70 highest-earning schools.”

Finally, the SCORE Act prohibits schools from using student fees to fund NIL payments.

Fox News’ Ryan Gaydos and the Associated Press contributed to this report.

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Texas football HC Steve Sarkisian details crazy state of NIL, transfer portal appeared first on ClutchPoints. Add ClutchPoints as a Preferred Source by clicking here.

Even big programs like Texas struggle to keep up with the current state of NIL and the college football transfer portal. After five years with the Longhorns, head coach Steve Sarkisian admits he sometimes struggles to stay up to date.

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Sarkisian, who is now in his third decade as a head coach, leads one of the most-funded organizations in college football at Texas. He still recognizes that there is often a “bottom dollar” that he cannot reach, which can often complicate his offseasons.

“We got to have our list of needs, our list of wants, and our list of luxuries, and then what’s the dollar sign next to all that?” Sarkisian told reporters ahead of the 2025 Citrus Bowl. “And then what’s the bottom dollar from an organizational standpoint. The idea that I can sit up here in 2025 and talk about money and players, it’s pretty crazy. I’m probably going to be on the phone with an agent today that’s gonna throw a number at me that I’m going to be like, ‘Good luck. I hope you get it. If you don’t, call us back, but I can’t do that number.’”

NCAA programs are hit hardest in the offseason, when every player essentially becomes a free agent. The college transfer portal is particularly active in football, with schools rostering more athletes on the gridiron than any other sport.

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That process has already hit Sarkisian and Texas hard in the 2025-2026 offseason. The Longhorns have already lost several key players to the portal, namely leading rusher Quintrevion Wisner.

Texas is also currently responsible for the highest-paid NIL athlete in college sports, with quarterback Arch Manning making an estimated $5.3 million in 2025-2026. Manning is reportedly taking a pay cut to remain in Austin for his redshirt junior season, but he is still set to make a pretty penny in 2026-2027.

Related: Ole Miss football rumors: Officials allege tampering with Lane Kiffin, 6 assistants going to LSU

Related: Penn State RB Kaytron Allen declares for NFL Draft

FAYETTEVILLE — The University of Arkansas athletic department’s evolving investment in the name, image and likeness realm is expanding on the cusp of the new year.

The Razorbacks announced Tuesday a new partnership with TheLinkU, which the department hopes will facilitate and streamline operations in the NIL space beyond the school’s revenue-sharing commitment with its roster of athletes.

The announcement came about 2 1/2 months after Arkansas ended its relationship with Blueprint Sports. That move was an outgrowth from the House v. NCAA settlement that allowed participating schools to dole out about $21.5 million per year to athletes through revenue sharing. Arkansas assumed all NIL agreements July 1 following the settlement.

According to a UA release on the partnership with TheLinkU, the agreement “will power the NIL efforts of the Arkansas Front Office to generate legitimate above-the-cap revenue for Arkansas athletes.”

The UA also announced in a release that TheLinkU platform will provide “immediate opportunities for local businesses, brands and donors to engage Arkansas Athletics to partner with athletes” in multiple ways.

“Our partnership with TheLinkU makes us better in a number of ways very quickly,” UA Athletic Director Hunter Yurachek said in a statement. “This helps our student-athletes with legitimate NIL opportunities — both locally and nationally — while also giving our fans and donors the opportunity to easily support our teams or specific athletes.”

TheLinkU was started in 2022 by a group including former University of Houston quarterback Austin Elrod, who is the company’s chief executive officer.

According to the UA release, TheLinkU provides a portfolio of more than 30 national brands and businesses in the realm of technology, finance, apparel and consumer goods.

The outfit also is expected to “simplify the process of working with athletes to promote their businesses,” according to the release.

“We are incredibly excited to partner with Arkansas Athletics to build upon the momentum surrounding Razorback student-athletes,” Elrod said in a statement. “Arkansas possesses all the necessary elements to be elite in the NIL era: a passionate fan base, a powerful statewide brand and a connection to some of the world’s most successful businesses.

“Our NIL Ecosystem, led by our national partnership network, brings significant revenue opportunities that benefit student-athletes while providing alumni, fans and business leaders with meaningful ways to participate in the success of the program. Throughout this partnership, we will bring a relentless work ethic that focuses on adding real value to the Razorback network and community.”

Texas Longhorns head football coach Steve Sarkisian still has one more game to play in his 2025 season, but like every other program in the country, he has to recruit for 2026 and beyond at the same time. 

That process has obviously changed now across all college athletics after the introduction of name, image, and likeness (NIL) deals, which has turned recruiting into a financial game. 

But one of the many holes in the system, at least in the eyes of Sarkisian, is the lack of regulation surrounding the agents these athletes hire to negotiate those NIL deals before heading off to school. 

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Head coach Steve Sarkisian of the Texas Longhorns holds Horns Up as he walks into the stadium before the SEC football game between Texas Longhorns and Texas A&M Aggies on Nov. 28, 2025, at Darrell K Royal-Texas Memorial Stadium in Austin, TX. (David Buono/Icon Sportswire)

Before the Longhorns take on the Michigan Wolverines in the Cheez-It Citrus Bowl, Sarkisian discussed that aspect of recruitment, suggesting some of the agents are not even qualified to be negotiating deals that could be millions. 

“Which agent are you dealing with? There’s some agents who are rational and then there’s some where it’s their first time ever being an agent,” Sarkisian told reporters, per OnTexasFootball. “I don’t even know if they’re licensed to be agents, and all of a sudden, they get to be agents because we have no certification process in college football, where the NFL you have to be certified. In college football, it might be their college roommate their freshman year who’s their agent right now.”

Sarkisian was asked about what Texas is looking to do this offseason to replace some key players, including running back Quintrevion Wisner, who entered the transfer portal. Wisner made the announcement of the move this past Friday, joining CJ Baxter and Rickey Stewart Jr. as Texas running back transfers.

While Sarkisian explained how the team needs other be strategic, identifying what they need versus what they want, as well as looking at the “luxuries” they have on the roster, he also made sure to mention the high school recruiting class for 2026 that needs to be looked at.

Head coach Steve Sarkisian of the Texas Longhorns speaks during SEC Football Media Days at Omni Dallas Hotel on July 17, 2024 in Dallas, Texas.  (Tim Warner/Getty Images)

Either way, Texas continues to peruse the transfer portal, and Sarkisian knows he’s going to have to continue having phone conversations with “agents” moving forward.

“Again, I think there’s nothing wrong with that,” Sarkisian said after reflecting on how financials have come into play when it comes to building a college roster. “We’ve just got to tighten it up. Hopefully, we can get there sooner rather than later, because again, I’m probably going to be on the phone with an agent today who’s going to throw a number at me that I’m going to be like, ‘Good luck, I hope you get it. If you don’t, call us back. But I can’t do that number.’”

Head coach Steve Sarkisian of the Texas Longhorns on the field prior to a game against the Arkansas Razorbacks at Darrell K Royal-Texas Memorial Stadium on Nov. 22, 2025 in Austin, Texas. (Alex Slitz/Getty Images)

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Unlike other lower-level programs, the University of Texas has some tremendous NIL funds to work with. In fact, the highest-paid NIL athlete in college football is their quarterback, Arch Manning, who will remain with the squad heading into 2026. He’s hoping to finish strong in his first bowl game start on New Year’s Eve.

Texas led the way with a massive NIL budget for the 2025 season, ranking higher than any team in college football at $22.2 million, according to 247 Sports.

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Colorado finished a disappointing 2025 campaign after the program’s 2024 surge, falling to 3–9 (1–8 Big 12) one year after a 9–4 season and No. 23 final AP ranking under third-year head coach Deion Sanders.

Adding insult to injury, the Buffaloes are now set to lose numerous players, with 24 players expected to enter the transfer portal when the window opens on Friday.

The most surprising name on the list, however, is true freshman cornerback Noah King, who entered the transfer portal earlier this month.

King was a four-star prospect from Hamilton, Ohio, with 247Sports ranking him as the No. 26 cornerback in the 2025 class.

He arrived at Colorado in April 2025 after a brief enrollment at Kansas State, transferring just months after signing with the Wildcats on December 4, 2024.

Prior to his commitment to Kansas State, King held more than a dozen Power Four offers, including Kentucky, Nebraska, West Virginia, Marshall, and Oregon State.

With King set to test the market, multiple outlets have mentioned Indiana as a program monitoring his situation or viewed as a logical fit.

Head coach Curt Cignetti has rapidly transformed Indiana since his hire on November 30, 2023.

In 2024, he engineered one of the program’s quickest turnarounds, delivering a then-program-record 11-win season, Indiana’s first College Football Playoff berth, and national coach-of-the-year recognition.

Building on that momentum, the Hoosiers completed an undefeated 13–0 regular season in 2025, captured the Big Ten title, and entered the College Football Playoff as the No. 1 seed — a rise fueled by targeted transfer additions, improved recruiting, and a physical, high-tempo identity Cignetti installed.

One of those transfer additions was Heisman-winning quarterback Fernando Mendoza, who completed 71.5% of his passes for 2,980 yards, 33 touchdowns, and six interceptions.

Under Cignetti and Mendoza, Indiana now has a legitimate chance to compete for a national title, with a CFP quarterfinal matchup set for Thursday against No. 9 Alabama in the Rose Bowl (4:00 p.m. ET on ESPN).

If the Hoosiers advance, they would face the winner of the No. 4 Texas Tech–No. 5 Oregon matchup in the CFP semifinals, with a potential national championship game on January 19 looming.

As an Ohio native, Bloomington represents a logical fit for King due to the Midwest pull, and after redshirting his first year at Colorado, he would have a clearer path to playing time.

Indiana’s recent success, defensive back development, and growing NFL attention make it an attractive landing spot for a young, highly recruited cornerback seeking to develop and compete for championships.

Read More at College Football HQ

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• $2 million college football QB predicted to have ‘untapped potential’ after entering transfer portal

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• Major college football program linked to 1,800 yard RB in transfer portal

Senator Ted Cruz is taking a break from the usual political discourse to sound the alarm on college football.

On Tuesday, he quote-tweeted a college football account, highlighting the massive roster challenges Iowa State is facing. According to the post, the team has only 17 players remaining for next season with just one returning starter after a coaching change.

“An absolute crisis. Congress NEEDS to act,” Cruz wrote on X/Twitter. “For months, I’ve been working night (and) day to try to bring Republicans and Democrats together to save college sports. If we fail to do so, it will be an utter tragedy. And it’s happening right before our eyes.”

Iowa State is trying to steady itself after Matt Campbell, the winningest coach in school history, left for Penn State. This has set off a chain reaction that has unraveled the roster.

Campbell’s departure has resulted in at least 36 players leaving, according to College Sports Network, including quarterback Rocco Becht and leading tackler Marcus Neal. The losses have left Iowa State focused less on postseason ambitions and more on simply staying afloat.

Now the job of rebuilding falls to Jimmy Rogers, hired away from Washington State on Dec. 5. Rogers is in the process of re-recruiting players and assembling a new staff.

Iowa State’s situation is becoming more common in today’s college football. The rise of NIL (Name, Image, and Likeness) and constant coaching changes have made the sport unstable, with rosters changing almost overnight.

NIL refers to the ability of college athletes to earn money from endorsements, sponsorships, appearances, and other commercial uses of their personal brand.

Adopted nationwide in 2021, NIL allows athletes to profit without being paid directly by their schools for performance. While supporters see it as a long-overdue correction to amateurism, critics argue it has created an uneven, lightly regulated marketplace that has upended recruiting and competitive balance in college sports.