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NIL Agents Laid Out In No Uncertain Terms The Handcuffs Shackling Petrino from UA to UNC

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NIL Agents Laid Out In No Uncertain Terms The Handcuffs Shackling Petrino from UA to UNC
Photo Credit: Craven Whitlow / Inside Carolina/YouTube

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During his time as offensive coordinator at Arkansas, Bobby Petrino fought tooth and nail for his side.

So much so, in fact, that he reportedly got in a scuffle with his counterpart on the other side of the ball this past summer. He and Travis Williams never truly made up, as the latter and a raft of his assistants were the first to go when Petrino took over as interim head coach in late September.

Through it all, Petrino fought for his guys, especially the dual-threat quarterback upon whose shoulders so much rode. In the end, though, Taylen Green just couldn’t make enough of the right plays at the right times. 

At critical juncture after critical juncture, the ball slipped from the fingertips of Green or a teammate. Not surprisingly, the Razorbacks also lost their grip on chances for win after win. When the dust cleared on the 2025 season, Petrino had an offense that finished among the nation’s best but only two wins to show for it. 

Now, the 64-year-old has another fight in front of him. 

Petrino May Want to Look Into Taxidermy after This

Two years after getting charged with the task of saving the hide of Sam Pittman, the Montana native is tasked with the same for Bill Belichick at North Carolina. 

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The 73-year-old Belichick’s first season in Chapel Hill was about as painful of a learning experience for the winningest NFL head coach of all time that you could imagine. Looking at the Tarheels’ 4-8 record only scratches the surface of just how bad things got.

While Arkansas had its own predictable level of in-fighting for a 10-loss team, including some locker room division during the Notre Dame catastrophe and an assistant coach play-acting as Mike Tyson on some poor player, North Carolina lapped Arkansas a time or two in the dysfunction department.

“It’s an unstructured mess,” a source with direct knowledge of North Carolina football told WRAL News five games into the 2025 season when the offense ranked 128 out of 136 Division I teams in points per game. “There’s no culture, no organization. It’s a complete disaster.”

“It’s all starting at the top, and the boys are being affected,” a parent of a 2025 UNC player told WRAL. “I don’t fault the players; I fault the leadership that created this toxic environment. There’s an individualistic mindset.”

Christopher McLaughlin, a UNC professor of law and government, penned an official letter asking university brass to “please end this circus.”

“When you agreed to pay a king’s ransom to hire Bill Belichick, did you also know that you were hiring Jordon Hudson to serve as the primary face of UNC athletics?” McLaughlin wrote.

Belichick firing two coordinators at season’s end should help reboot the North Carolina locker room culture some. So will leaning less on transfers and bringing in a whopping 39 high school signees starting in January. 

Given Petrino’s success with offense at all levels of college football, few doubt he will help send a jolt to UNC’s side of scoreboard. Some insiders, however, think he’ll be hamstrung from the start as the team evaluates the prospects it wants to bring in when the transfer portal opens on January 2, 2026.

That’s because Belichick, just as Petrino did with Taylen Green, is showing fierce loyalty to his chief talent evaluator despite a body of evidence that may ultimately cost him.

As part of Belichick touting UNC as the NFL’s ‘33rd’ team, he’s gravitated toward stocking his staff with veterans heavy on NFL experience. Chief among them is his general manager Michael Lombardi, who spent decades in the NFL around penning a column or two for The Athletic criticizing Jerry Jones. He spent three seasons under Belichick as a New England assistant.

In convincing the 66-year-old to follow him to Chapel Hill, Bill Belichick made Lombardi the nation’s highest paid GM to the tune of $1.5 million dollars a year. 

The return on investment hasn’t been too impressive. 

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Insiders told The Athletic that Lombardi, who hadn’t worked in college football since the mid 1980s, got off to a disorganized start alongside Belichick last winter when both tried to learn the college game on the fly.

The Athletic’s Bruce Feldman, Brendon Marks and Stewart Mandel reported that most of the six NIL agents with whom they spoke described Lombardi as “either abrasive or dismissive toward them during their negotiations.”

For instance, one agent recounted Lombardi coming out the gates with a strong initial offer for his client, but then proceeded to lower it considerably over a series of subsequent calls. That ultimately cost UNC the player.  Playing hardball with a brusque manner is one thing when you’re winning (just ask Arkansas football fans recalling the glory days of Petrino as full-time head coach). It’s an entirely different matter when you lose, however.

A university source said that Lombardi’s bungled roster management (UNC had brought 70 new players into the 2025 season) by too often overspending on one position while hunting for bargains at others. 

“Initially, they thought people would flock to play for (Belichick) and take less money, but they realized fast that that wasn’t the case,” the source told The Athletic.

As The Athletic’s Mandel and Feldman see it, Lombardi hurts Petrino’s chances of doing what he so badly wanted to do at Arkansas – help lead his team to the College Football Playoffs.

“He’s totally at the mercy of Belichick and Lombardi and their Super Bowl evaluation skills to actually bring in some players and a quarterback that’s not Gio Lopez,” Mandel said on The Audible podcast.

Poor guy

That’s a big problem, considering “Michael Lombardi really didn’t know what he was doing on the college side,” which resulted in a “bad roster,” according to Mandel and Feldman’s co-host, Ralph Russo.

Arkansas, North Carolina Paying for Past Payroll Sins

Like North Carolina, Arkansas also had its own roster issues over the last couple years. Consider, for instance, the mismanagement around the defensive line heading into this year’s spring transfer portal.

What most shackled Petrino, Pittman and the overall Arkansas football program, however, was simply not being able to hang with the likes of UNC or most of the SEC in terms of staff and player payroll. 

That part was no secret. 

Arkansas Hunter Yurachek, though, made matters worse by openly admitting that Arkansas wasn’t equipped financially to win a national championship. 

He gave other programs’ GMs and coaches negative recruiting manna and pretty much turned what was already a steep uphill climb in the player acquisition department for his coaches into an escarpment. 

While Arkansas now has a new staff and significantly increased financial backing in place, the reputation it developed over the last couple years for shallow pockets will take time to reverse. 

Similarly, Lombardi is already saying a lot of the right things about learning from his first year on the job. For instance, in early December, he now knows that college recruiting is all-year round (as opposed to NFL draft preparation) and that he’s come to understand the “acquisition cost” that UNC must pay when negotiating for transfers and recruits. 

For Petrino at Arkansas, the lessons his higher-ups learned came too little, too late.

For North Carolina to be any different, a few old dogs must learn new tricks.

Screenshot 2025-12-28 at 6.03.15 PMScreenshot 2025-12-28 at 6.03.15 PM

***

More on Petrino, Arkansas and UNC starting at 24:40 here:

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YouTube videoYouTube video

***

More coverage of Arkansas football and Bill Belichick from BoAS:

  • I am a U of A graduate, former Democrat-Gazette reporter, and author of “African-American Athletes in Arkansas: Muhammad Ali’s Tour, Black Razorbacks & Other Forgotten Stories.”

    Preview the book here: https://amzn.to/2SEpQdf





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NIL

Washington QB Demond Williams Jr. Reverses Course, Returns to Huskies

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After a hectic 48 hours, quarterback Demond Williams Jr. is staying put at Washington.

Williams announced Tuesday that he intended to enter the transfer portal, but reversed course Thursday night, revealing on social media that he will remain with the Huskies.

“After thoughtful reflection with my family, I am excited to announce that I will continue my football journey at the University of Washington,” Williams wrote. “I am fully committed and focused on contributing to what we are building.”

The standout quarterback became the latest face of the debate surrounding name, image and likeness (NIL) and its enforcement when he announced that he was entering the transfer portal. Williams’ announcement came just four days after he signed an NIL deal to remain at Washington that was reportedly worth $4 million for one season. 

It was reported shortly after that Washington planned to pursue legal action against Williams for breach of contract. Williams’ agent, Doug Hendrickson, dropped him as a client on Thursday. 

“I have made the decision to end my representation of Demond Williams Jr. effective immediately due to philosophical differences,” Hendrickson wrote in a social media post. “Demond is an incredible talent and we wish him and his family the best in their future endeavors.”

Hendrickson is also the agent for Washington head coach Jedd Fisch. 

Williams just completed his sophomore season at Washington, which was his first as the Huskies’ full-time starter. He helped Washington go 9-4, completing 69.5% of his passes for 3,065 yards, 25 touchdowns and eight interceptions. He also proved to be one of the top dual-threat quarterbacks in the country, rushing for 611 yards and six touchdowns. 

Demond Williams Jr. finds Denzel Boston for a 23-yard TD

Demond Williams Jr. finds Denzel Boston for a 23-yard TD

Following a strong first season as a starter, Williams has been viewed as a potential Heisman candidate for the 2026 season. FOX Sports lead college football analyst Joel Klatt placed Williams fifth in his initial Heisman rankings for next season. 

Want great stories delivered right to your inbox? Create or log in to your FOX Sports account, follow leagues, teams and players to receive a personalized newsletter daily!



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Demond Williams Will Return to Washington Despite Contract Dispute

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Washington quarterback Demond Williams shook the college football world on Tuesday night, as ESPN’s Pete Thamel reported that the dynamic dual-threat quarterback was set to enter the transfer portal just a week after signing a lucrative NIL agreement to remain at Washington. Now, after days of controversy surrounding his next career move, Williams will remain with the Huskies after all.

Williams announced his return via social media, just minutes after a report by ESPN’s Pete Thamel that he was leaning towards remaining at the school.

“After thoughtful reflection with my family, I am excited to announce that I will continue my football journey at the University of Washington,” Williams wrote. “I am deeply grateful to my coaches, teammates, and everyone in the program for fostering an environment where I can thrive both as an athlete and as an individual.

“I am full committed and focused on contributing to what we are building.”

In his statement, Williams also apologized for the timing of Tuesday’s decision to enter the transfer portal, which took place while much of the football team was attending a celebration of life for Huskies soccer player Mia Hamant, who died from a rare form of kidney cancer in November.

Forde: Lane Kiffin Once Again Pushes Boundaries in Demond Williams Jr. Saga

“Over the last few days, Demond and I have engaged in very honest and heartfelt conversations about his present and future,” Washington coach Jedd Fisch said in a statement. “We both agree that the University of Washington is the best place for him to continue his academic, athletic and social development.”

Williams’s agreement with the Huskies is reportedly worth around $4.5 million, and Washington was reportedly prepared to pursue legal recourse if he did not honor the deal. Lane Kiffin’s LSU program was the program most frequently attached to Williams, but now will look elsewhere to fill its quarterback position for 2026.

The decision comes hours after Williams was dropped by his agent, Doug Hendrickson of Wasserman Football. He also retained lawyer Darren Heitner, who has become a regular figure in college athletics eligibility cases during the NIL and transfer portal era.

GameDay host Rece Davis mentioned that there will have to be some fences mended between Williams and Washington. Before Williams’s ultimate decision to return, Matt Zenitz of CBS Sports reported that the program “would still welcome Demond Williams back to the team and is still hoping for him to remain with the program.”

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Williams committed to play for Fisch at his home-state program Arizona, transferring to Washington when Fisch took the job following the departure of Kalen DeBoer. He played in 13 games as a freshman, accounting for 1,226 total yards and 11 touchdowns before taking over as full-time starter in 2025.

Williams totaled over 3,600 yards and 31 touchdowns as a sophomore under Fisch.

Season

Comp %

Pass Yards

YPA

TD

Int

Rush Yards

TD

2024

78.1

944

9.0

8

1

282

2

2025

69.5

3,065

8.7

25

8

611

6

Williams was an honorable mention All-Big Ten selection behind Indiana’s Fernando Mendoza, Ohio State’s Julian Sayin and USC’s Jayden Maiava in a conference stocked with passing talent.

Now, he will be back for a third Big Ten season rather than make a controversial jump to LSU or another program.

More College Football on Sports Illustrated

Listen to SI’s new college sports podcast, Others Receiving Votes, below or on Apple and Spotify. Watch the show on SI’s YouTube channel.






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Miami vs. Ole Miss score, live updates: Trinidad Chambliss puts Rebels ahead with TD pass

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Q4 3:13 – Ole Miss 27, Miami 24

Huge mistake by Miami again. Trinidad Chambliss fires incomplete toward Harrison Wallace III but Ja’Boree Antoine had a hand full of jersey, drawing a pass interference penalty.

Three plays later, after a 19-yard scramble by Chambliss, Ole Miss finds the end zone. Chambliss calmly connects with Dae’Quan Wright for a 24-yard touchdown to put the Rebels up by a point.

The two-point conversion is good too as Chambliss finds Caleb Odom wide open.



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Demond Williams announces he’ll return to Washington for junior season

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Demond Williams Jr.’s dalliance with the transfer portal has come to an end.

The Washington quarterback, who announced Tuesday that he planned to enter the portal despite signing a contract with Washington four days prior, wrote in an Instagram post Thursday that he is “excited to announce that I will continue my football journey at the University of Washington.”

Williams wrote that the decision came “after thoughtful reflection with my family.”

Williams’ return ends a two-day saga over the quarterback’s status.

Williams signed a contract agreeing to return to the Huskies in early January, a Washington source close to the negotiations told The Athletic on Tuesday night. Yet, Williams said in an Instagram post Tuesday that transferring was “best for me and my future.” Williams had not filed any paperwork with Washington compliance officers to have his name entered into the portal before making his announcement on social media.

Washington sources told The Athletic after Williams’ announcement that the program had “no intention” of releasing the quarterback from the contract he signed Jan. 2 and was prepared to pursue legal action to enforce the terms of the contract, according to a person briefed on the situation.

On Thursday night, ESPN reported that Williams was “leaning toward returning,” and a Washington source told The Athletic that the program was willing to “take back” its star.

Shortly after Williams posted that he was returning, Washington head coach Jedd Fisch and athletic director Patrick Chun also released statements on social media confirming Williams’ return.

“Over the last few days, Demond and I have engaged in very honest and heartfelt conversations about his present and future,” Fisch wrote. “We both agree that the University of Washington is the best place for him to continue his academic, athletic, and social development.

“I appreciate Demond’s statement. I support him, and we will work together to begin the process of repairing relationships and regaining the trust of the Husky community.”

Chun wrote that the situation was “emblematic of the many current issues in college sports,” adding, “It is critical in this post-House, revenue-sharing environment that contracts with student-athletes are not only enforced but respected by everyone within the college sports ecosystem.”

Leaving Washington after signing a contract could have potentially been costly for Williams.

The Big Ten has a revenue-share contract template that its schools use, varying slightly based on different state laws or individual negotiations. Those contracts state that if a player intends to transfer before the end of a payment period, he owes the remaining amount on his contract, unless the school agrees to accept a buyout from the player or the player’s next school, according to multiple copies obtained by The Athletic. The contracts also state that the school is “not obligated” to enter a player into the portal.

In this case, Williams would likely have owed Washington $4 million for the one-year deal if his deal was based on those templates. The buyout also could have counted toward his next school’s revenue-sharing cap, according to Collegiate Sports Commission rules.

However, it’s unclear if such contracts would hold up in court. Williams obtained the services of noted NIL lawyer Darren Heitner earlier Thursday, but it doesn’t appear this will be challenged. Former Georgia defensive end Damon Wilson II last month sued Georgia’s athletic association over its attempt to get $390,000 from his decision to transfer last year. The case is ongoing.

Big Ten officials held a call with the conference’s athletic directors earlier Thursday to assure them that the league office would support Washington in its enforcement of the contract, according to a person involved in the meeting.

Williams followed Fisch to Seattle two years ago after committing to Arizona out of high school. However, before signing with Fisch at Arizona, Williams initially committed to Ole Miss and Lane Kiffin in late 2022. He de-committed the following summer. Williams started the 2025 season, with Fisch not holding back the hype for his quarterback entering the season.

“I would probably say, at this age, not even 19, he’s the best player I’ve ever been around,” Fisch said on the “Until Saturday” podcast last spring. “… My goal from when I started recruiting him in high school, and I told him this, we’re going to partner up and find a way to be in New York City when it’s time for the Heisman.”

Williams has thrown for 4,009 yards and 33 touchdowns against nine interceptions, adding 893 rushing yards and eight rushing touchdowns in 26 career games at Washington. In his first season as the starter, he passed for 3,065 yards and 25 touchdowns, earning All-Big Ten honorable mention honors.





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