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Q&A with USA Hockey’s Pat Kelleher

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Mass Hockey: One of the most noble things in youth sports, is a coach or volunteer who keeps coaching or volunteering after their own kids have moved on from a particular age or the game. You have that template in your dad. What did it, or does it now, mean to have seen him still in hockey when all his kids were adults, some with kids of their own?

Kelleher: He had that love for all sports, all those sports I mentioned, and he did it for so long with all of us. 

I don’t think he would’ve known what to do if he wasn’t coaching after that. It was such a big part of his life and my mom’s life. 

He used to say, “When I coach these kids, I see you and your brothers’ faces out there.” It was something that was always huge for him. And you talk about communities and hometowns, and Belmont was his community. He was rare and he was uniquely dedicated to his community. 

It was just his way of giving back and doing good by all generations of Belmontonians.

Mass Hockey: Now you’re in this spot of significant influence within the game [Kelleher was named Executive Director in 2017]. Do you have a philosophy or an operating system on how you approach your role?

Kelleher: It goes back to loving the game at the core, remembering, as we’re at the World Juniors, that the international competitions and those things are really enjoyable, but, more, that parents are bringing their kids to rinks all over the country. 

To me, that’s what gets me out of bed or makes me excited to be a part of USA Hockey – the volunteers and all the people who do that. 

And when we’re at the World Juniors, coming up in the Olympics and Paralympics, when I talk about these things, I say these players didn’t just show up at this platform, this event or this place. 

Somebody tied their skates when they were six. Somebody drove them to the rink. A neighbor coached them. All of that stuff is really what makes it so great. There’s that connectivity that everybody who is a part of the game feels. And so it’s cool to be in the role that I get to have, just to try to make sure we never lose sight of that connectivity from the grassroots of Learn to Play to the World Juniors and international hockey.

Mass Hockey: This past calendar year for USA Hockey has been pretty spectacular. A quick look back: breaking 93-year-old droughts at Men’s Worlds, a Rivalry Series sweep for the women, the 4 Nations was a hit and in sled hockey Team USA won the 2025 Para Hockey Cup in early December. What has it been like to be the biggest fan for that international hockey over the past few months?

Kelleher: It certainly is a culmination for all these tremendous athletes, first and foremost. And we’ve had success along the way, certainly on our women’s and sled sides and in the World Juniors we’ve had success. 

And that has been great – coaches, athletes, people behind the scenes, so many of them, and such great depth of programs and people doing things the right way for the betterment of kids and players and athletes – but the thing we’ve really talked about is that on the men’s international side we have to win a world championship and, ultimately, have to win an Olympics and we have to have best-on-best, as well. And we haven’t quite done that. 

The 4 Nations was a great event right up until it wasn’t a great event at the very end. But it was incredible for our game across the country with the excitement and enthusiasm around it. We’ve been pushing the past four or five or six years, really focused on how we win the Men’s World Championship. We made a plan on that. 

John Vanbiesbrouck and I enlisted Billy Guerin to be really the GM of our men’s national team program over the past three years [Guerin, born in Worcester and raised in Wilbraham, is also General Manager of the Minnesota Wild]. That means 4 Nations and Olympics and World Championships in between. As an organization, it was a sticking point, a sore point. We’ve done so much and we’ve won a lot of different things, but we haven’t won at the highest level on the men’s side. 

We made a big step on the men’s worlds, for a little bit of relief, and it was a great year in 2025, the most successful international one in our history, and now we have to do it again. 

We have to ramp it up, and the stage gets bigger and the lights get brighter when you talk about the Olympics and Paralympics. But we feel like we’re positioned in our men’s and women’s and sled programs to do that. 

And our expectation, and I’ve said this many times publicly, is that our plan is to go to Italy and we want to come home with three gold medals. We are capable, and we believe we can do it. And I think sometimes we have to speak it out loud and not be shy to say that’s what we’re going for.





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Spain World Cup 2026 Preview: Best Players, Roster, History

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From 2008 to 2012, Spain absolutely dominated the international soccer scene— winning two European championships (2008, 2012) and a World Cup title (2010). In 2024, the Spanish took home another Euros title, and are currently the top-ranked team in the official FIFA rankings.

Despite losing to Portugal in the UEFA Nations League final, the team is filled with a perfect blend of youth and experience with talent at every position. All eyes will be Lamine Yamal, the 18-year old sensation that took the world by storm last year with his dominant play at the Euros. 

How they Qualified: 

Spain qualified for the 2026 FIFA World Cup by finishing atop Group E in UEFA qualifying, securing one of Europe’s automatic spots for the expanded 48-team field. They put together a consistent, high-scoring campaign and remained in control of the group throughout, ultimately clinching first place ahead of Turkey and the other contenders. 

World Cup Group Stage Schedule:

  • June 15: Spain vs. Cape Verde — Atlanta Stadium (12 p.m. ET)
  • June 21: Spain vs. Saudi Arabia — Atlanta Stadium (12 p.m. ET)
  • June 26: Spain vs. Uruguay — Guadalajara Stadium in Zapopan, Mexico (8 p.m. ET)

Group H: Spain, Cape Verde, Saudi Arabia and Uruguay | 2026 FIFA World Cup Draw

Group H: Spain, Cape Verde, Saudi Arabia and Uruguay | 2026 FIFA World Cup Draw

Group H is set for the 2026 FIFA World Cup, featuring Spain, Cape Verde, Saudi Arabia and Uruguay.

Previous World Cup appearances: 

  • 1934, 1950, 1962, 1966, 1978, 1982, 1986, 1990, 1994, 1998, 2002, 2006, 2010, 2014, 2018, 2022

What is Spain’s Best Finish in the World Cup?

Who’ll be Spain’s Key Players at the World Cup?

Lamine Yamal is a right-winger for FC Barcelona and one of Spain’s most productive young internationals. He became the youngest player ever to represent Spain and played a major role in their EURO 2024 title, contributing both goals and assists throughout the tournament. His breakout season with Barcelona included consistent La Liga and Champions League production, and he finished runner-up for the Ballon d’Or, the highest placement ever for a teenager.

Pedri is a central midfielder for FC Barcelona and has been a regular for Spain since breaking through in 2021. He won the UEFA Euro 2020 Young Player of the Tournament, was named to the Team of the Tournament, and played in the 2022 World Cup. Known for his passing accuracy, ball retention and ability to control tempo, he remains one of Spain’s most important midfield pieces.

Rodri is Spain’s first-choice holding midfielder and an anchor for Manchester City, where he has won multiple Premier League titles, the UEFA Champions League and several domestic trophies. He captured the Ballon d’Or, becoming one of the few Spanish players in history to win the award. Rodri was central to Spain’s EURO 2024 triumph and has accumulated more than 50 caps, providing elite defensive coverage, distribution and tactical stability heading into 2026.

Who is Spain’s Manager for the World Cup?

Luis de la Fuente is Spain’s head coach and has been in charge of the senior national team since 2022 after previously managing multiple Spanish youth sides, including the U-19, U-21 and Olympic teams. He guided Spain to the EURO 2024 title, becoming the first Spain manager since Vicente del Bosque to win a major tournament. Known for balancing possession-based play with a more direct attacking approach, de la Fuente has integrated a strong mix of youth and experience into the squad and enters the 2026 World Cup cycle with a stable core and proven results at both youth and senior levels.

Spain’s All-Time Leading Scorer: 

  • David Villa: 59 goals
  • Played for Sporting Gijón, Real Zarazoga, Valencia, Barcelona, Atlético Madrid, New York FC, Melbourne City, Vissel Kobe

Spain’s All-Time Caps Leader: 

  • Sergio Ramos: 180 Caps
  • Played for Sevilla, Real Madrid, Paris Saint-Germain, Sevilla, Monterrey

Spain’s Team Nickname: 

About the Country: 

  • Population: approximately 47.9 million
  • Capital: Madrid

Want great stories delivered right to your inbox? Create or log in to your FOX Sports account and follow leagues, teams and players to receive a personalized newsletter daily!



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BREAKING: 2 La Grande parks marred by vehicle damage

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BREAKING: 2 La Grande parks marred by vehicle damage

Published 11:09 am Friday, January 2, 2026

LA GRANDE — La Grande Parks and Recreation is seeking information regarding significant damage at both Pioneer Park and Benton Park.

Parks and Recreation Director Stu Spence announced on Friday, Jan. 2, that a vehicle, or possibly vehicles, caused the damage at both parks.

“It’s always frustrating when people damage places meant for kids and families,” Spence said. “Due to the nature of the damage, repairs will need to wait until spring, and the affected areas may take more than a year to fully recover.”

The damage at Pioneer Park happened sometime during the night of Dec. 30, at the soccer field near the pavilion, according to the press release. Similar damage was done during the night of Dec. 31 to the play field at Benton Park.

Youth sports programs and families throughout the community heavily use both of the parks. Parks and Rec will continue to assess the sites, Spence said, and develop a plan to repair the damage as conditions allow.

Anyone with information regarding these incidents is encouraged to contact Parks and Rec or the La Grande Police Department.



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Five Youth Sports Trends We’re Watching in 2026

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As we head into 2026, several forces are converging that will reshape how 27 million young athletes and their families experience organized sports. Here are the five trends we’re tracking most closely this year.


1. Smart Facility Tech Becomes the New Baseline

Every major facility project announced in 2024-2025 includes features that would have seemed extravagant a few years ago: AI-powered video capture, LED court systems, sensor-embedded surfaces, and integrated booking platforms. The $18.85 billion sports technology market is projected to hit $61.72 billion by 2030, and youth facilities are a major driver.

One innovation to watch is LED glass courts – we know, sounds expensive. ASB GlassFloor’s MultiSports system, backed by NBA investment and installed at FC Bayern Munich, lets facilities switch between basketball, volleyball, tennis, and badminton instantly. No more overlapping painted lines confusing 8-year-olds. The premium version displays live stats and video on the playing surface itself.

We’re also tracking several projects we covered in 25: Louisiana’s $45 million John Alario Jr. Youth Sports Complex (already booked through 2028 for tournaments), Florida’s $1 billion Dynasty Complex, and the $75 million Play It Forward Sports Complex in Texas.

Meanwhile, automated video has achieved scale we didn’t think possible at the rec level. Pixellot processed 1.5 million games in 2025. GameChanger’s AI cameras are rolling out to recreational baseball and softball fields, doubling viewership in early pilots. Expect every competitive facility to have fixed camera infrastructure within the next two years.


2. Content Creation Shifts from Volunteers to Agencies

Youth sports organizations are increasingly outsourcing content to specialized agencies. SkillShow now films 300+ events annually for organizations including Perfect Game USA, USA Baseball, IMG Academy, and Under Armour’s All-American combines, producing video for 250,000+ athletes. That kind of scale is impossible for individual clubs to replicate.

The consolidation wave tells the story. Drake Star reported $52 billion in H1 2025 sports tech deals, with PE M&A activity doubling year-over-year. KKR-backed PlayOn acquired MaxPreps. Hudl acquired SportContract and Titan Sports. Stack Sports/Genstar acquired PlayMetrics. The thesis: technology enables content at scale, content attracts audience, audience attracts brands.

LakePoint Sports’ Athlete Program, launched June 2025 as a “first-of-its-kind NIL-inspired content-centric initiative” for youth athletes. The program pairs elite youth players with 60+ national brand partners while LakePoint’s media team handles all production. This addresses a real problem. Research shows athletes spending 3+ hours weekly on NIL content have significantly higher odds of mental health challenges.

The data backs the shift: 90% of Gen Z turn to social media to watch sports content and Instagram delivers 4x the engagement of Facebook. Organizations that want to attract the next generation of families need professional content, and most are realizing they can’t produce it themselves.


3. World Cup 2026 Drives Historic Grassroots Soccer Investment

The 2026 FIFA World Cup, hosted across the U.S., Mexico, and Canada, has triggered the most significant youth soccer investment period in American history.

The numbers are significant. U.S. Soccer expects $100 million from FIFA as host country revenue. Participation is projected to surge from 20 million to 29 million, a 45% increase, with soccer fandom reaching 154 million people.

The infrastructure buildout is already happening. The Arthur M. Blank U.S. Soccer National Training Center in Georgia represents $200+ million in total investment, opening spring 2026 with 17 outdoor fields and a full-size indoor pitch. The U.S. Soccer Foundation has now installed 750+ mini-pitches nationwide with a goal of 1,000 by 2026, representing $70 million in social impact investment to date.

Cities are racing to add capacity. New York is adding 26 pitches to its existing 50. Chicago has completed 50. Houston targets 30 by 2026. Boston announced up to 20 with matching funds.

MLS NEXT has expanded from 143 clubs and 15,000 players in 2023-24 to 230+ clubs and 25,000 players in 2025-26. A new Development Grant Program compensates academies for players who make MLS first teams.

The model to watch is San Diego FC, which is launching the first fully funded, residential soccer academy in MLS NEXT for fall 2025. No tuition. Selection based purely on talent. If this proves viable, expect other MLS clubs to follow.

The Soccer Forward Foundation has already invested $16+ million and received a $25 million gift from philanthropist Michele Kang for women’s game equity.


4. App Consolidation Accelerates with AI Integration

Running a youth sports organization used to mean juggling six different platforms. Registration here, scheduling there, communication somewhere else, video on another, payments on yet another. That era is ending.

One big move was TeamSnap’s November 2025 launch of TeamSnap ONE, a ground-up rebuild unifying registration, payments, scheduling, communication, live streaming, and AI-powered highlights.

We’re also tracking TeamLinkt’s AI assistant “Emi,” launched October 2024 as the industry’s first AI tool handling schedule building, registration forms, and roster assignments. Under Armour Rise Flag Football and Football Canada are already on board.

Video platforms are leading the AI charge. GameChanger’s Film Room uses AI to identify significant plays automatically. Hudl’s LLM-powered summaries generate team performance breakdowns and tactical analysis linked directly to video. As GameChanger President Sameer Ahuja put it: “AI, to me, is table stakes in sports.”

The funding reflects institutional conviction. Teamworks raised $235 million at a $1.3 billion valuation. Unrivaled Sports pulled in $120 million led by DICK’S Sporting Goods. LeagueApps secured significant equity from Accel-KKR. Private equity’s share of sector deals jumped from 27.3% to 36.9%, with PE M&A up 100% year-over-year.

What to watch: which platforms can actually deliver unified experiences versus just marketing them.


5. State and Federal Legislation Reshapes the Landscape

Youth sports is increasingly a policy priority at both state and federal levels. The legislation moving through statehouses and Congress will materially affect operators, coaches, and families.

On the safety front, Florida made history in June 2025 by becoming the first state to require ECG cardiac screenings for high school athletes under “The Second Chance Act.” Starting 2026-2027, students in grades 9-12 must complete at least one ECG screening, and every school must have an AED. Watch for other states to follow. Tennessee’s Safe Stars Act already requires comprehensive cardiac, concussion, and heat illness training. California’s 2024 heat illness rules are now the strictest in the country, mandating wet bulb globe thermometer monitoring with escalating restrictions.

On the funding front, the bipartisan Youth Sports Facilities Act (S. 1419 / H.R. 10221) would make youth sports facilities eligible for EDA grants, roughly $500 million annually, prioritizing rural and underserved communities. The PLAY Act would let families use the Child and Dependent Care Tax Credit for youth sports expenses. This is meaningful when average family spending on a child’s primary sport hit $1,016 in 2024, up 46% since 2019.

On the NIL front, 40+ states now allow high school athletes to monetize NIL to some degree. The federal HUSTLE Act, introduced December 2025, would create tax-advantaged NIL Investment Accounts and cap agent fees at 5%. Six states still prohibit high school NIL entirely.


Five More Trends on Our Radar

Officials Shortage Reaches Crisis Point

  • The industry has lost 50,000 officials since 2018-19, with only 2 in 10 returning for a third year.
  • Games are already being canceled in some regions due to shortages, and 22 states have enacted laws creating criminal penalties for assaulting officials.

Girls Sports Participation Hits All-Time Records

  • High school girls participation reached a record 3.54 million in 2024-25, led by girls flag football (up 60% in one year) and girls wrestling (now 18% of all high school wrestlers).
  • The 2028 LA Olympics inclusion of flag football is accelerating investment, with 28 states now sanctioning the sport.

Youth Sports Insurance

  • The number of carriers willing to write youth sports insurance has shrunk from 30 to less than a handful over ten years.
  • Organizations that receive even two quotes now consider it “a miracle,” and some are seeing 50% rate increases on premiums.

Mental Health Requirements Move from Optional to Mandatory

  • The NCAA now requires annual mental health screenings for all member institutions as of August 2024, and seven state high school athletic associations mandate mental health training for coaches.
  • Expect these requirements to expand to volunteer youth coaches in coming years.

High School Esports Doubles as Traditional Sports Integrate Gaming

  • High school esports reached 200,000+ registered players in 2024, doubling from 2020, with 8,600+ schools now fielding teams.
  • The NFL’s Madden Youth Championship attracted 1,000+ schools in its first season, signaling major leagues see scholastic esports as a fan development pipeline.

Source List

1. Smart Facility Tech Becomes the New Baseline

  • Grand View Research: Sports Technology Market Size, Share | Industry Report, 2030
  • Sportico: NBA All-Star 2025 Floor: Inside Orlando’s LED Glass Court Test Center
  • ASB GlassFloor: Certified for Professional Sports and Teams
  • NOLA.com: New Orleans area will soon get a $45M youth sports complex
  • FTWtoday: New $75 million youth sports complex planned for Roanoke, TX
  • YSBR: Youth Sports Facilities Are Now Anchoring Billion-Dollar Real Estate Developments

2. Content Creation Shifts from Volunteers to Agencies

  • Drake Star: Sports Tech Market H1 2025: $52B in Disclosed Deals; Youth Sports & Digital Media Consolidation
  • Athletic Business: How Creating NIL-Related Social Media Content Is Impacting Collegiate Athletes’ Mental Health
  • WSC Sports: Building Student-Athlete Brands: Why Content Creation Is Essential to Maximizing NIL Potential
  • IOI Ventures: Youth Soccer Social Media Marketing: How to Grow Your Club Online

3. World Cup 2026 Drives Historic Grassroots Soccer Investment

  • ESPN: How U.S. Soccer can grow the game with $100 million World Cup windfall
  • U.S. Soccer: Growing the Game: Soccer Forward Foundation Scales Up as U.S. Soccer’s FIFA World Cup ’26 Legacy Initiative
  • U.S. Soccer: U.S. Soccer Breaks Ground on the Arthur M. Blank U.S. Soccer National Training Center
  • U.S. Soccer Foundation: Foundation’s 700th Mini-Pitch Opened
  • U.S. Soccer Foundation: Installation of 500th Mini-Pitch
  • World Cup Boston: Boston and U.S. Soccer Foundation Launch Mini-Pitch Initiative
  • San Jose Earthquakes: MLS Announces MLS NEXT Development Grant Program
  • US Soccer Parent: San Diego FC’s MLS NEXT Academy Signals Nationwide Shift

4. App Consolidation Accelerates with AI Integration

  • Business Research Insights: Youth Sports Software Market Size, Trend & Share | CAGR of 12.5%
  • YSBR: TeamSnap Launches TeamSnap One a Unified Platform Combining Registration, Live Streaming, and Expert Training Content
  • Business Wire: The First-Ever AI Assistant for Youth Sports Launched by TeamLinkt
  • Retail Dive: GameChanger launches AI-powered video analysis tool for youth basketball, volleyball
  • GameChanger: Imagining The Future of AI in Youth Sports
  • Hudl: What’s New on Hudl for Soccer: AI Insights, Assist+ Upgrades, and Smarter Video Tools
  • YSBR: The Future of Volleyball Analytics: Inside Hudl’s Acquisition of Balltime
  • Accel-KKR: LeagueApps Secures Significant Equity Investment from Accel-KKR
  • YSBR: How Youth Sports Became a Magnet for Private Equity
  • Capstone Partners: Sports Technology M&A Update – August 2025

5. State and Federal Legislation Reshapes the Landscape

  • PR Newswire: Florida Becomes First State to Require ECG Screenings for High School Athletes
  • FOX 13 Tampa Bay: New Florida law requires heart screenings for high school athletes
  • TSSAA: Health & Safety Policies
  • Little League: State Laws on Sudden Cardiac Arrest Training
  • CBS News: New CIF rules statewide regulate when high school teams can practice, play in extreme heat
  • U.S. Senate: S.1419 – Youth Sports Facilities Act of 2024
  • YSBR: Bipartisan Youth Sports Facilities Act: A Strategic Investment in Community Development and Child Wellness
  • U.S. Senate (Ossoff): Sens. Ossoff, Young Introduce Bipartisan Bill to Boost Youth Sports Opportunities
  • U.S. House (Gottheimer): Bipartisan Legislation Providing Tax Credits for Families to Lower the Cost of Little League, Youth Rec Sports
  • YSBR: Congressman Proposes $2,000 Youth Sports Tax Credit in New Federal Bill
  • U.S. Senate Commerce Committee: Cantwell & Blackburn Introduce Bipartisan Legislation to Protect College Athletes’ New NIL Compensation
  • National Law Review: High School NIL Raises Labor and Child Law Issues

6. Officials Shortage Reaches Crisis Point

  • NFHS: With Loss of 50,000 Officials, NFHS Organizes Consortium to Find Solutions
  • NFHS: NASO Survey Indicates Concerns with Sportsmanship, Shortage of Officials
  • ESPN: Assaults on officials raise doubts about the future of youth sports
  • Refr Sports: Youth Sports and Referee Shortages: What’s Causing the Decline and How to Fix It
  • Connecticut General Assembly: Laws on Attacks on Sports Officials
  • SportStars Magazine: Beyond the Game: Tackling the Crisis of Referee Shortages in High School and Youth Sports
  • Become Elite Soccer: Referee Abuse Policy Update 2025

7. Girls Sports Participation Hits All-Time Records

  • NFHS: High School Sports Participation Hits Record High in 2024-25
  • Sports Illustrated: High School Sports Participation Hits All-Time High in 2024-25, Fueled by Growth in Girls Programs
  • YSBR: High School Sports Participation Reaches Record 8.3 Million Athletes as Girls Programs Drive Growth via NFHS
  • Project Play: State of Play 2025: Participation Trends
  • Formula4 Media: Girls’ wrestling is fueling growth at all levels
  • U.S. News & World Report: Caitlin Clark Effect Hasn’t Reversed the Decades-Long Decline in Girls Basketball Participation

8. Youth Sports Insurance

  • Insurance Journal: Youth Sports Liability Market in ‘Armageddon Mode’
  • Insurance Business America: Why youth sports insurance is facing a critical reckoning
  • Verified Market Reports: Youth Sports Insurance Market Size, SWOT, Competitive Growth & Forecast

9. Mental Health Requirements Move from Optional to Mandatory

  • Higher Education Today: NCAA Mandates Annual Mental Health Screenings for Student-Athletes
  • Spectrum News NY1: Pro athletes push for mental health help in youth sports
  • Project Play: Coaching Trends – State of Play 2024
  • MedicalXpress: Maryland Gov. Wes Moore signs bill requiring mental health training for public high school, college coaches
  • U.S. Center for Mental Health & Sport
  • UW Medicine: Strengthening Mental Health for Young Athletes

10. High School Esports Doubles as Traditional Sports Integrate Gaming

  • Carrollton Trojans: Esports boosting extracurricular participation, self-esteem in Georgia high schools
  • PlayVS: Partners
  • PlayVS: What is high school esports
  • NFL Communications: National Football League and PlayVS Launch Second Season of the Madden NFL Youth Championship
  • Quantumrun: College Esports Program Growth Statistics (2025)

About Youth Sports Business Report

Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.

Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trendsyouth athletics, and emerging opportunities across the youth sports ecosystem.

Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:

  • Sports sponsorship and institutional capital (Private Equity, Venture Capital)
  • Youth Sports events and tournament management
  • NIL (Name, Image, Likeness) developments and compliance
  • Youth sports coaching and sports recruitment strategies
  • Sports technology and data analytics innovation
  • Youth sports facilities development and management
  • Sports content creation and digital media monetization

Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.

Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.

Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.

Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry 

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Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?

Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.

About Play Up Partners

Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.

Why Sponsor Youth Sports?

Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.

What Does Play Up Partners Do?

We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.

Our Approach

Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:

  • Deliver measurable ROI for brand partners
  • Create meaningful experiences for athletes and families
  • Elevate the youth sports ecosystem

Our Vision

We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.


Common Questions About Youth Sports Marketing

Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?

We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.

Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.



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Tiara Glenn works to foster safe environment for kids who rely on the South Ormond Neighborhood Center | Observer Local News

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Growing up, the South Ormond Neighborhood Center was a safe haven for Tiara Glenn.

It was a place she and the other kids in her neighborhood went to use the computers, find a quiet classroom to do their homework, or simply have fun on the playground. This was especially true for those of them that attended summer camps. They were on the playground long before SONC’s doors opened, and would stay as late as they could before city staff told them they had to go home. 

As the assistant recreation center coordinator at SONC, Glenn is now one of those city staff members, and she longs to foster the same kind of environment there that she had growing up.

“It looks the same,” Glenn said. “The involvement is not the same. … It’s less, but we’re working on trying to get it back more.”

Born and raised in Ormond Beach, Glenn participated in the Ormond Beach Police Athletic League Youth Directors Council. SONC has long been a hub of OBPAL activity, and it was Glenn’s sister and older cousin who were involved with the outreach group first. 

Glenn said she initially avoided getting involved, but was encouraged to do so when she was about 13 years old. 

“I finally gave in and honestly, it was the best opportunity for me,” Glenn said.

Tiara Glenn is a true pillar of the Ormond Beach community. She has consistently gone above and beyond to make a difference in the lives of those around her. Whether through volunteer work, mentorship, or supporting local initiatives, her unwavering commitment to service sets a remarkable example for all.” — Avery Randolph, 2025 Standing O

Coach Avery Randolph says OBPAL kids believe in him — but he believes in them more. Photo by Jarleene Almenas

Coach Avery Randolph says OBPAL kids believe in him — but he believes in them more. Photo by Jarleene Almenas

During her time with the OBPAL Youth Directors Council, Glenn completed over 1,000 hours of community service. In 2018, she received several scholarships that allowed her to attend Edward Waters College in Jacksonville after graduating from Mainland High School.

OBPAL Coach Avery Randolph was one of her mentors, and has been working closely with her since she began her career with the City of Ormond Beach in 2022 as a recreation leader. He nominated Glenn for a Standing O due to her dedication, hard work and achievements in the community. 

“Tiara Glenn is a true pillar of the Ormond Beach community,” Randolph said. “She has consistently gone above and beyond to make a difference in the lives of those around her. Whether through volunteer work, mentorship, or supporting local initiatives, her unwavering commitment to service sets a remarkable example for all.”

Though Glenn has a busy work schedule, Randolph said she still volunteers her time with the OBPAL Youth Leadership Council, where she helps with initiatives like their annual Christmas party. 

“Her involvement has positively impacted countless lives, strengthened community bonds, inspired others to give back and created change that will be felt for years to come,” Randolph said. “Beyond her volunteerism, Tiara demonstrates leadership through action. Tiara’s leadership, integrity, and commitment to serve others make her an outstanding example of what it means to give back — and why Ormond Beach is such a special place.”

Glenn said she’d like to host programs at SONC for the youth, such as movie and game nights. Growing up, Glenn said, these things were available for the neighborhood kids.

When she was young, she wanted to be a teacher. As she volunteered at SONC as a youth junior counselor, it just further solidified her desire to help kids. 

SONC Recreation Leader Liviston Edwards often shares quotes and advice with her. One that’s stuck with her recently is about leadership.

“True leaders don’t dim the lights around them,” Glenn recited. “They help others shine.”

Glenn said she loves to be able to put a smile on people’s faces at SONC, especially the pickleball players who come by in the morning to play. 

What motivates her?

“Kids,” she said. “Leading them on the right path, being able to be one of the resources, because growing up, I had a lot of the resources.”

 



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In 1981, a Nearly Invisible Fire at the Indy 500 Led to One of the Most Dangerous Incidents in Racing History

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NEED TO KNOW

  • The 1981 Indy 500 saw a near-tragic incident that many couldn’t even see: an invisible fire that engulfed a driver
  • Driver Rick Mears was in contention to win the race when made his refueling pit stop on lap 58
  • But when fuel began to gush out, it sprayed into the cockpit and onto Mears

It was a Sunday much like any other in Speedway, Indiana on May 24, 1981 — professional drivers gathered for the 65th Indianapolis 500, with the Motor Speedway a flurry of activity.

But things would unravel following the starting command of, “Gentlemen start your engines.”

Driver Rick Mears was in contention to win the race when he made his refueling pit stop on lap 58. But before the hose could be properly connected to the car, fuel began to gush out, splashing some mechanics and spraying into the cockpit onto Mears.

That’s when it ignited.

But, being that methanol burns with a transparent flame and no smoke, no one could see that Mears was on fire from the waist up. He ran to the pit wall, where a safety worker tried to remove his helmet (not realizing that Mears was on fire).

The pit-worker fueling the car — now also covered in burning fuel — waved his arms to attract fire crews. The scene was one of chaos and confusion — the safety worker who had tried to remove Mears’ helmet fled the scene, as did another crewman carrying a fire extinguisher. Mears attempted to extinguish the flames himself before his father, Bill, grabbed the extinguisher and turned it on his son.

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Mears and some of his mechanics were sent to a hospital, with the driver suffering first- and second-degree burns to his face (burns that required him to undergo plastic surgery and therefore missed the following week’s race).

Speaking to UPI after he was released from the hospital, he recalled: “I was sitting in the car during a refueling pit stop when the nozzle worked loose and started spraying fuel around.”

When the fire reached the cockpit, he added, “I didn’t dare breathe for fear I’d inhale the flames.

Rick Mears jumps from his car as it is enveloped in white-hot flames in the pits during the Indy 500.

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“I kept my eyes shut and jumped out of the car, all the time trying to get my helmet off. I couldn’t do it with my gloves. When a fireman tried, he had to back off because the helmet was so hot and it was burning his hands,” he added. “I tried to stick the nozzle in my face and pull the trigger, but I couldn’t. My dad ran out and grabbed the extinguisher, spraying me to get the fire out and finally helping me get my helmet off.”

Mears said that the experience was illustrative of the fact that racing needed better protocols to prevent something similar from happening in the future, telling UPI: “You got to have people better established for the job instead of the older guys who don’t respond as quickly to an emergency …Teach them, give them lessons on what to do in this type of situation. Give them fireproof clothes like we wear instead of the ordinary clothes they wear because that stuff burns.”

Rick Mears jumps from his car as it is enveloped in white-hot flames in the pits during the Indy 500.

Getty


The near-tragedy did indeed lead to safety improvements in racing, with changes including dyes added to fuel to ensure methanol fires would be visible; redesigned fuel nozzles to prevent spills; and enhanced fire-resistant gear for pit crew members.

The incident didn’t slow Mears down. After winning his first Indy 500 in just his second attempt in 1979 driving for Team Penske, Mears drove to his second Indy 500 win in the Pennzoil car for Team Penske in 1984 — just months before another challenge: a crash at Sanair Speedway that caused injuries to his right foot that would affect him for the duration of his career.

Following an operation, Mears returned to racing in time for the 1985 Indianapolis 500 and won the race again in 1988 and once more in 1991.

Mears retired somewhat unexpectedly from IndyCar driving in December 1992 at age 41, citing the physical toll of the sport.



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Swansea’s Case, Somerset Berkley set to reunite for Thanksgiving game

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Updated Jan. 2, 2026, 1:03 p.m. ET

Thanksgiving on the gridiron just got a lot more exciting for the Somerset Berkley and Case communities with the return of a nearly century-old football tradition.

After a three-year hiatus, the football rivalry between the neighboring high schools will be revived in 2026, according to a joint announcement from Somerset Berkley Regional and Joseph Case high schools on Friday, Jan. 2.

The two football squads will take to the field once again next Thanksgiving Day, Thursday, Nov. 26, 2026, for their legendary holiday game, much to the delight of local football fans upset by the decision in early 2023 to nix the longstanding Raider-Cardinal matchup that goes back to the 1930s.



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