Cycle News Staff | January 5, 2026
Yamaha Motor Corp., USA (YMUS), is promoting Dean Burnett to Senior Vice President and President of Motorsports.

Burnett brings more than three decades of Yamaha experience to his new position, most recently as vice president of Yamaha’s Marine Innovation Center and previously as president of Yamaha’s subsidiaries Siren Marine, Skeeter Boats and G3 Boats.
Mike Martinez, the current SVP and President of Motorsports since 2022, announced his retirement after 32 years at YMUS. Martinez will stay on for the first quarter of 2026 to work closely with Burnett and ensure a smooth transition of the Motorsports business and operations. He will officially retire on April 3, 2026.
“I enjoy being part of the Yamaha family, and I’ve seen firsthand how Martinez worked tirelessly to build a culture based on community, innovation, and real-world experiences,” Burnett said. “Importantly, the Yamaha Motorsports team values, supports, and celebrates our dealer partners and business relationships. I’m proud and excited to accept this new opportunity. At its core, Yamaha creates lifelong memories, and we’ll continue to deliver on that promise to our dealer partners and customers over the decades to come.” CN
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