The promise of MCP Sports, backed by science and the growing demand for technological solutions in sports, encourages close attention to this national endeavor that seeks to catapult the Chilean sports industry towards a new frontier, where the differentiating factor is mental speed and tactical precision, as relevant as physical strength and endurance. This is […]
The promise of MCP Sports, backed by science and the growing demand for technological solutions in sports, encourages close attention to this national endeavor that seeks to catapult the Chilean sports industry towards a new frontier, where the differentiating factor is mental speed and tactical precision, as relevant as physical strength and endurance.
This is because the technology and methodology developed can be applied to any sport with a high component of uncertainty, reaction, and anticipation, which could benefit from this Chilean innovation. Chilean sports innovation bets on technological development to improve athletes’ performance.
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MCP Sports’ expectations are not limited to football, the king sport in Chile and one that moves millions of dollars globally. The team envisages opportunities in all collective sports, such as basketball, volleyball, hockey, rugby, and soccer; in addition to other individual disciplines such as taekwondo, tennis, and boxing, among others.All of this will favor the attainment of more accurate metrics and reduce the times for cognitive-motor performance analysis. Meanwhile, in the commercial realm, the company will manage various collaboration and usage licensing agreements, where they have already formed a partnership with Wildsense; a Chilean company specializing in R&D in technologies related to IoT, Artificial Intelligence, Computer Vision, and Robotics.
Growth as a business: the international market
In this regard, the national athlete maintains that the incorporation of a robust cognitive drive not only helped her improve reaction speed, thus reducing her gap with other participants from the continent, but also allowed her to boost her confidence and achieve competitive performance goals.In this regard, the dream of the startup founders is to be able to establish agreements with federations and multidisciplinary clubs, to provide a larger amount of data, support the science behind performance and, of course, consolidate a competitive product internationally, something they hope to start developing from the third quarter of this year.This marks a significant difference in comparison to other proposals mainly focused on physical training. In the case of this sportech born in the Valparaiso Region, its proposal includes contextualized training hand in hand with a cognitive-motor evaluation, whose platform is named NeuroSwift.
In which disciplines could it be used?
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Then, the next step is to seek the scaling of the startup, so they have just closed a Joint Venture with the Chilean Artificial Intelligence firm, WildSense Technologies, focusing on accelerating the technical and technological exploitation of the technology they are working on.By 2025, the focus has shifted to the technical and commercial adjustments of technology, particularly in optimizing the vision algorithm that the software possesses, hand in hand with cutting-edge techniques for people modeling through articulated models.
Present and Future
In addition, the company is currently executing the project “MCA Integrated System based on artificial vision to assess and train the cognitive-motor speed of athletes”, part of the StartUp Ciencia program, funded by the National Research and Development Agency (ANID). They won the first innovation contest from the Club Deportivo Universidad Católica, along with having joined the Global Sport Innovation Center – GSIC (by Microsoft), which is headquartered in Madrid and brings together different players in the European sports industry.To reach this point, MCP worked on its technology transfer process hand in hand with two higher education institutions; with the Research Laboratory in Physical Activity and Sport of the University of Playa Ancha (UPLA), in collaboration with the Technology Transfer and Licensing Office of the Federico Santa María Technical University (UTFSM), to be able to build the technological tool.In addition, MCP Sport, the sportech from the Valparaiso region, is joining the Global Sport Innovation Center – GSIC (by Microsoft), which is headquartered in Madrid and brings together various players in the European sports industry.
