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Five ways Covid

Several US sports leagues, including MLB and the National Hockey League (NHL), also opened up new inventory on team uniforms to help franchises rebuild their sponsorship revenue and offer further value to partners. More pertinently, though, many sports realised that they were sitting on digital and social media assets that would enable their sponsors to […]

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Five ways Covid


Several US sports leagues, including MLB and the National Hockey League (NHL), also opened up new inventory on team uniforms to help franchises rebuild their sponsorship revenue and offer further value to partners.
More pertinently, though, many sports realised that they were sitting on digital and social media assets that would enable their sponsors to engage with their fans in more innovative, creative ways while events either weren’t taking place or happening behind closed doors.
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If ‘force majeure’ was the most-searched term in sponsorship contracts during Covid-19, then ‘make good’ will have been among the most used in the industry.

1. An evolution of the rights holder-sponsor relationship

Some of those sectors remain more active than others, but few have made as big a splash in sports sponsorship than the cryptocurrency category. The industry was responsible for deals cumulatively worth hundreds of millions of dollars in the years immediately after the pandemic, only for a large chunk of those to collapse when FTX slipped into bankruptcy.
Influencers might now feel like an accepted part of the sports ecosystem, but the role Covid played in thrusting them further into the limelight shouldn’t be underestimated.
Some influencers have launched their own brands which have used sports sponsorship to boost their awareness and grow credibility, while others continue to sell out huge venues for exhibition boxing bouts and soccer matches that have been watched by millions around the world.
“Some brands have maintained a strong commitment to purpose-driven initiatives, recognising the long-term brand equity they generate, while others have shifted focus back to performance-driven metrics and commercial objectives,” he continues.


According to Matt House, the chief executive of sports marketing agency SportQuake, what brands expect from their partnerships has therefore changed.
For example, Brazilian streamer Ibai Llanos launched the Fifa 20 LaLiga Santander Challenge, which was watched by more than one million viewers and won by then-Real Madrid player Marco Asensio.
Virtual competitions held in place of in-person events created some opportunities for new and existing sponsors, but months went by where only a handful of new deals were announced as brands waited for more certainty around when things would return to normal.
To that end, it’s been no surprise to see an increasing number of sports properties investing in fan data platforms or partnering with specialists who can enable them to show brands that they can reach their target audience by partnering with them.
While many brands chose to stand by their partners, perhaps wary of the optics of walking away from a sport in its hour of need, others spied an opportunity to make use of infamous ‘force majeure’ clauses, allow contracts to wind down quietly without renewing, or withhold payments if seasons were not completed.

2. Crypto headlines emerging digital-first sponsorship categories

From a marketing standpoint, brands swiftly realised that a pandemic wasn’t the time for them to be parading their products in front of consumers or making a lot of noise about their sponsorships.
By this point, event cancellations and suspensions were very much the norm, with the health crisis already putting domestic sports seasons, globe-trotting series and international tournaments on hold.
“Brands are exhibiting a heightened focus on measuring return on investment or return on objectives,” he explains. “There is an increased need to demonstrate tangible outcomes, such as increased brand awareness, purchase intent, and direct customer acquisition.
To illustrate just how much things have moved on, a recent study from Relo Metrics found that social media accounted for 54 per cent of Major League Soccer’s (MLS) sponsor media value in 2024, as well as 41 per cent for the Women’s National Basketball Association (WNBA) and 32 per cent for the National Basketball Association (NBA).
Even as sport enters a new era of marketing, House believes there’s still room for a balance.
Perhaps emboldened by the success of those one-off events, a more recent trend has seen creators help launch new sports properties such as Kings League and Baller League. With influencers at the heart of the action, quirky rules, and streaming-first distribution, they have already been able to secure sponsorships from major brands seeking to engage with their youthful audience.
Instead, this was a time for sponsors to show that they were suffering with their consumers, and several launched charitable campaigns where they could organically contribute to their communities.
“It will be interesting to see what potential impact the Trump government stance might have on this type of spending, particularly in the key US sports market and beyond.”
House points out that sponsors now want “unique marketing rights” that help them stand out and deliver against their brand objectives. Today, in a world where more content is being distributed across streaming and social platforms and some younger audiences primarily engage with sports on apps like TikTok, rights holders are carving out packages containing assets better suited to their partners’ needs.
While already an emerging trend prior to Covid-19, influencer marketing became a crucial medium through which brands could engage with their consumers during the pandemic.
In sport, the shift to online formats gave internet personalities an opportunity to further boost their profile by collaborating with professional athletes.


3. ‘Make goods’ stand the test of time as Covid accelerates shift to digital activation

Faced with significant revenue holes to plug, sports rights holders swiftly turned to new categories both during and in the immediate aftermath of the pandemic in the hope of generating additional sponsorship income.
While the health crisis created significant challenges for companies in more traditional sponsorship sectors like travel, several digital-first brands were able to prosper because of their ability to meet the changing needs of consumers now living in lockdown.
As House puts it, crypto has experienced “a rollercoaster ride from boom to bust and back again”.
That format was recreated across multiple sports as fans became increasingly familiar with streaming platforms like Twitch and the individuals regularly broadcasting to hundreds of thousands of engaged followers.
Plus, with more digital-first and high-growth technology brands investing in sports sponsorship, activations have evolved and range from online content series and branded metaverse experiences to challenges around digital collectibles and trophies generated using artificial intelligence (AI).

Since then, things have been trending back in the right direction. A recent study from the European Sponsorship Association (ESA) and Nielsen Sports found that sponsorship spending in Europe reached a record €23.41 billion last year, up from just under €22 billion in 2023 and – crucially – the pre-pandemic high of €20.26 billion in 2019.

Half a decade later, SportsPro picks out five ways the pandemic reshaped the sector – and which trends have endured.

The pandemic, alongside the civil unrest in North America sparked by the police killing of George Floyd, meant consumers were now looking for brands to stand for something, which led to a rise in purpose-driven marketing as sponsors looked to partner with socially conscious sports which could help them tell their story.
“While traditional marketing rights and assets remain crucial, digital and social media have become more integral to sponsorship activations,” he adds. “Experiential activations, amplified by digital and social, are also enjoying a comeback, showcasing the power of hybrid engagement models – like Nike’s recent activation with the London Eye.”
The rest, as they say, is history. Fast forward to today and creators have only become more influential in sports marketing.
The Covid-19 pandemic decimated the revenues of sports rights holders unable to fulfil their contractual obligations. At the time, Two Circles predicted that global sports sponsorship rights fees would fall by US billion in 2020, a drop of 37 per cent compared to the previous year.


4. Online formats and the mainstreaming of influencers

Despite its challenges, crypto is now an established sponsorship category in sports (Image credit: Getty Images)
On this day five years ago, the Rugby Football Union (RFU), Ladies Professional Golf Association (LPGA) and the World Snooker Tour (WST) were among the sports organisations to postpone or cancel events in response to the coronavirus pandemic.
No events meant no exposure for sponsors. Sports properties were forced to think on their feet about how to deliver value to their partners. And, as time went on, it led to calls for a rethink of how the sports sponsorship and marketing industry operates.
If Covid taught sports properties anything, then, it was that they needed to be more flexible to accommodate the evolving requirements of their partners.
However, as the world moves on from the pandemic, purpose has become less of a priority for brands shifting back towards performance marketing, particularly against the backdrop of an increasingly fractured political landscape.
In August 2020, IEG reported that US billion in sponsorship value needed to be made up, equal to more than 50 per cent of rights fees paid for that year. Indeed, the pandemic forced rights holders to find other ways to compensate partners for lost exposure and engagement, including through visibility during hastily arranged esports tournaments and virtual fan events.

While that is undoubtedly positive, macroeconomic headwinds mean brands are likely being more selective about where they deploy their sponsorship and marketing budgets, meaning measurement can no longer be an afterthought for rights holders.


5. Purpose comes and goes as priorities shift

“Crypto’s intersection with financial services and digital marketing suggests it could become a scaled sponsorship category akin to online sports betting, which went from being non-existent in 2004 to one of the top five spenders in sports sponsorship by 2024,” he adds.
“However, its future growth will depend on mainstream adoption and regulatory landscapes.”
Some rights holders, like Major League Baseball (MLB), made the best of games being played behind closed doors by replacing empty seats with sponsor branding. In many cases, that was delivered through virtual advertising technology, which has achieved much wider adoption in the wake of the pandemic.
“One key shift has been the greater use of first-party data, allowing brands to drive more targeted and measurable acquisition strategies.”
FTX’s demise – and so-called ‘crypto winter’ periods marked by a downturn in currency values and trading activity – reset sport’s relationship with the category. But the industry has shown signs of recovery over the last 18 months, with SportQuake tracking 22 deals between crypto businesses and rights holders up to late February, compared to 18 in the same period last year.
Previously unheard-of online car marketplaces such as Cazoo and Cinch and food delivery services like Uber Eats, Deliveroo and Getir moved swiftly to cement their brands in the minds of sports fans. There was also a notable increase in activity from companies specialising in areas such as video conferencing, cybersecurity, health tech, cashless payments and ecommerce.
Covid accelerated the rise of already popular streamers like Ibai Llanos (pictured above, left), who is now a prominent figure in Gerard Pique’s Kings League (Image credit: Getty Images)


That isn’t to say that it has been forgotten altogether, but House notes that the priority level “varies by brand and region”.

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Greg McElroy disputes the belief that roster limits will offer more parity to college football

There are several significant changes coming to college sports thanks to the House settlement. One of those that’s been widely discussed is that there are now going to be limits to the size of rosters. There’s, of course, plenty of debate about this. That includes those concerned it’s taken away opportunities, particularly from walk-ons and […]

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There are several significant changes coming to college sports thanks to the House settlement. One of those that’s been widely discussed is that there are now going to be limits to the size of rosters.

There’s, of course, plenty of debate about this. That includes those concerned it’s taken away opportunities, particularly from walk-ons and those who think the move will bring more parity to college football. However, one person who pushed back on that idea is Greg McElroy. On his show Always College Football, the analyst explained why he doesn’t think roster limits are actually bringing parity to the sport.

“So, will there be more parity as a result of the roster limits and the new House settlement? That’s the assumption,” Greg McElroy said. “Do I think that’s the reality? Probably not. I really don’t.”

In college football, the House settlement sets roster limits at 105 spots. Other sports were hit too, including men’s and women’s basketball (15), baseball (34), men’s and women’s soccer (28), softball (25), and volleyball (18). Notably, as part of the settlement, it was agreed to phase in roster limits.

“I think the best teams are still going to be the best teams. Now, will they annually be the best? Are there going to be years in which there’s going to be outliers and teams decide to go all in and maybe the stars align and they can make a run? Sure. But I still think those teams with the deepest pockets, the best resources, the best facilities, the best fan support,” McElroy said. “Those are still going to be the teams that are competing annually at the top of college football. So, I will be curious to see how this House settlement affects the quality of play and the parity that we experience right now in the sport.”

The counterargument to McElroy is that these roster limits are going to test teams’ depth. In an increasingly long season with the Transfer Portal already showing its impact on depth, these smaller rosters would be another hit as teams battle injuries. That, hypothetically, would create more parity.

Parity is something that’s been a bit of an issue in college football since the beginning of the College Football Playoff. In 11 seasons of the Playoff, including one where it was expanded to 12 teams, there have been six national champions coming from three conferences. Alabama, who notably has the most national championships in the Playoff era, also won two of the final three in the BCS era. It has, for the most part, been a limited field of realistic potential national champions.

The House settlement is going to go well beyond roster limits, which will again shake up college athletics. That, most notably, includes revenue sharing, the creation of an NIL clearinghouse to review third-party deals, and the creation of a new enforcement entity.



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ACC/SEC Challenge, NCAA rule changes, Blue Devil mocked high in 2026 NFL mock draft and more

Upon the release of the 2025 ACC/SEC Challenge, the Duke basketball program now knows its opponent, and it puts the Blue Devils in the discussion for the most difficult non-conference schedule in college hoops next season. Beyond the Duke program, college basketball altogether is likely on the verge of some drastic rule changes. For Blue […]

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Upon the release of the 2025 ACC/SEC Challenge, the Duke basketball program now knows its opponent, and it puts the Blue Devils in the discussion for the most difficult non-conference schedule in college hoops next season. Beyond the Duke program, college basketball altogether is likely on the verge of some drastic rule changes.

For Blue Devil football, one returning senior corner is seen as a prime 2026 NFL Draft prospect in this mock draft.

Here’s your latest round-up of Duke Blue Devils news.

ACC/SEC Challenge closes Duke basketball’s insane non-con slate

The Duke basketball program was already set to go through a grueling non-conference schedule, and the icing on the cake was the release of the 2025 ACC/SEC Challenge, where it was revealed that the Blue Devils will be taking on the reigning national champion Florida Gators at Cameron Indoor Stadium on December 2nd. This marquee matchup has the potential to be the best game in college basketball up to that point in the season, as both squads could be sitting in the top five of the AP Poll. Florida boasts likely the best frontcourt in the sport heading into the 2025-26 campaign as the program returned Thomas Haugh, Alex Condon, Micah Handlogten, and Rueben Chinyelu, all key contributors from last season’s title team. Todd Golden is also bringing in two star guards via the transfer portal to replace Walter Clayton Jr. and Denzel Aberdeen in Xaivian Lee from Princeton and Boogie Fland from Arkansas. With Duke’s premier non-con slate now finalized, it makes one wonder what a good record would be for the team through that schedule. Facing seven teams ranked in the ESPN preseason top 25 rankings from November to February, a 4-3 record would be just fine, although it wouldn’t look great at first glance.

Major rule changes coming to NCAA

The NCAA Rules Oversight Panel met this past Tuesday to discuss new rules and regulations to “enhance the flow of the game in men’s basketball.” One of the significant changes the committee made was allowing a coach’s challenge next season, where a program may challenge a call once during a game, provided it has a timeout. The calls that can be challenged are out-of-bounds calls, basket interference/goaltending, and whether a secondary defender was in the restricted arc. In addition to coaches having one challenge, if a coach successfully completes a challenge in a game, they will receive an additional challenge to use at any point through the remainder of the game, including overtime. Beyond the changes that have already been made, there is also ‘positive momentum’ moving towards men’s college basketball switching to four quarters as opposed to two halves. As the only major league of basketball in the US that uses two halves, this change makes a lot of sense. It’s unclear when this change will be made, but it could occur very soon.

Duke football corner mocked as near top ten 2026 NFL Draft picks

Duke football rising senior cornerback Chandler Rivers is viewed as one of the best defensive players in college football next season, as ESPN ranked Rivers as the 7th-best defensive back in college football heading into the 2025 campaign, and there’s a real chance that he could be the best secondary piece in the nation as a senior. A 2026 NFL mock draft done by CBS Sports NFL analyst Ryan Wilson sees Rivers having a standout season, as he has the corner slotted as the 11th overall pick to the Los Angeles Rams in his mock version 1.0. Rivers is the first corner off the board and the fifth defensive player overall in Wilson’s mock. Rivers comes back for a Duke team that is looking to repeat as one of the top defenses in college football, as Rivers totaled 54 tackles, eight pass deflections, a sack, two forced fumbles, and three interceptions in 2024. The Beaumont, Texas native finished the season tied for the team lead in both pass deflections and forced fumbles while also finishing second on the squad in interceptions. He also gave up just 13 completions all season and allowed the third-lowest completion percentage in all of college football.



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Tommy Lloyd discusses Arizona Wildcats men’s basketball’s ‘moving parts’ since 2024-25 ended

Following his team’s loss to Duke in the Sweet 16 in late March, Tommy Lloyd went through the customary postgame press conference where he was accompanied by Jaden Bradley, Caleb Love and Henri Veesaar. Only one of those players is back for Arizona, one off to begin his pro career and the other transferring out. […]

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Following his team’s loss to Duke in the Sweet 16 in late March, Tommy Lloyd went through the customary postgame press conference where he was accompanied by Jaden Bradley, Caleb Love and Henri Veesaar. Only one of those players is back for Arizona, one off to begin his pro career and the other transferring out.

The Wildcats only return four scholarship players from last year’s 24-13 team, with Love one of three setting out on a pro career and Veesaar part of a quartet set to play elsewhere in college next season. In their place are seven newcomers, including the largest freshman class of the Lloyd era.

Lloyd and his staff constructed this roster as the NIL market for college basketball exploded this spring, with numerous players landing 7-figure deals ahead of restrictions that would come with the NCAA/House settlement that was approved last week. Throw in putting together another arduous nonconference schedule, while hiring a new assistant and getting set to coach Team USA’s U19 squad in the FIBA World Cup and there hasn’t been much downtime since the 2024-25 season ended.

“It’s college basketball, there’s a lot of moving parts in an offseason now,” Lloyd said Thursday, his first public comments since the Sweet 16 loss. “It makes for a pretty eventful few months, but you work yourself through it, and you’re trying to do the best job to set your next team up for success. You’re all in, fully engaged, from basically April through through May into June. And then hopefully, by that point you’ve kind of got a little more certainty on how things are going to look, and you’re ready to operate accordingly.”

Lloyd has led Arizona to 112 wins in his four seasons, reaching the NCAA Tournament each year and making three trips to the Sweet 16. The Wildcats finished fourth in their first season in the Big 12 Conference and reached the conference tournament final where they lost to NCAA tourney finalist Houston.

Here’s what Lloyd had to say about the various “moving parts” for Arizona specifically and college basketball in general:

The 2025-26 roster

Back for next season are seniors Tobe Awaka, Jaden Bradley and Anthony Dell’Orso and junior Motiejus Krivas, who combined to play 37.3 percent of the minutes last season and produce 35.1 percent of the scoring. All four committed to returning shortly after 2024-25 ended, though Bradley did go through the NBA Draft process for the second year in a row.

“Those are guys that they expressed a real strong desire to come back,” Lloyd said. “So we just sat down with them and figured it out. The formula, if you can get three or four good returning players, that part of your rotation back, I mean, I think that’s a great foundation to build on. And I think we’ve kind of been able to do that each of the past four seasons. We’ve had enough retention and added pieces.”

Most of those pieces are teenagers, as Arizona has signed six prep or international recruits and has a commitment from one other, Russian-German wing Ivan Kharchenkov. The No. 3 recruiting class in the country, behind Duke and Houston, is led by McDonald’s All-Americans Brayden Burries and Koa Peat.

At least one freshman will start the season opener Nov. 3 against defending national champion Florida in Las Vegas, if not more, which would be a first for Lloyd. Carter Bryant, who started five games last season, is the only freshman to do so under Lloyd, and with the expected heavy reliance on first-year players the potential for growing pains will be high.

“I think, as a coach no matter what the level of experience you have, you anticipate there’s gonna be growing pains, and that’s just part of the process,” Lloyd said. “We’ll see how seasoned and how ready some of those freshmen are, but we’re also going to count on a really good core group of returners. We got a lot of guys that have a lot of good experience and are good players and have great leadership qualities. So I think it’s going to be a good mix of young guys and old.”

Arizona has only added one player from the transfer portal, former Harvard guard Evan Nelson, a Tucson native who replaces Conrad Martinez—now at High Point—as the backup point guard. Martinez averaged five minutes a game, resulting in Bradley playing more than 34 per night, and it may have led to some fatigue during the season.

“We knew we needed more help in the backcourt,” Lloyd said. “We had a good idea Brayden was coming. There’s no doubt in my mind Brayden is a point guard, he can do a lot of point guard things, but we also wanted a little bit more experience. Evan was available, and our staff brought him to me. It doesn’t take you long, you talk to Evan one time, and you see his character. You see his seriousness. And the thing that I really saw was just his Tucson roots are real, and his love for Arizona basketball is real. And to me, when you have a good player that has that, you got to pay attention to it. We’re excited for what he can add to this team.”

The Wildcats have room for up to three more scholarship player and Lloyd didn’t rule out adding more—“we’re always looking to add a piece here and there; I think we’re down the line with a thing or two—but if that happens it would be to provide depth rather than be a starter.

All of the top-tier transfers were plucked off the market in April and May, with many collecting large bags. Lloyd expected some increase in player compensation with changes on the horizon but he was surprised at how much it went up.

“I think everybody thought that there might be a little bump, but to the level that it did bump, I don’t think anybody could have predicted that,” he said.

The House settlement

On June 6 a federal judge signed off on a settlement in the House vs. NCAA case, which has ushered in a new era for college athletics with roster limits and revenue sharing coming on July 1. Athletic director Desiree Reed-Francois has said Arizona will share the maximum $20.5 million in revenue with student-athletes but declined to break down how that money will be distributed to different sports.

Men’s basketball is expected to get the second-largest piece of the UA pie, behind football, and Lloyd’s recent contract extension includes a provision that enables him to create “an annual budget for revenue sharing and other resources.”

Asked about the settlement Thursday, Lloyd treated it as just one of many changes in the ever-changing college landscape.

“I don’t form hard opinions on this stuff,” he said. “I’m a coach, and not that I’m not smart enough to figure it out or think about it. I’m somebody who, let me know what the rules are, and I’m going to figure out how to work with the rules and within the rules to make our program successful. So I just want to know what the parameters are. That’s all I care about.

“I’m not going to sit there and say, well, I disagree with that, because what does that really do in that moment for me? No one cares if I disagree with something, and I’m right. If our team is losing, no one cares. My team is judged on our performance, and so I got to focus on how to make our team perform better. We have a staff that’s that’s a lot smarter than me within this athletic department at figuring that stuff out and I’m obviously going to follow their lead.”

One area that he was heavily in favor of was the late provision that would in effect grandfather existing players on a roster from the new limits. Men’s basketball is going down to a 15-player cap after having 20 on the 2024-25 roster, nine of them walk-ons.

The schedule

Other than Gonzaga (for obvious reason) and NAU (when son Liam was on the team), Lloyd has been willing to play anyone and everyone during nonconference play. But this year he may have outdone himself, crafting by far the toughest slate of his tenure and maybe the most difficult for Arizona in more than 20 years.

“I think you guys say that every year,” Lloyd said. “Obviously it’s a great schedule.”

As mentioned above, Arizona begins the 2025-26 campaign against Florida at T-Mobile Arena in Las Vegas, the former home of the Pac-12 Tournament where the Wildcats have had so much success. Eleven days later is a clash with UCLA at the Intuit Dome in Las Vegas, and the following week is a trip to UConn.

Throw in December Saturday games against Auburn (at McKale Center), Alabama (Birmingham) and San Diego State (Phoenix) and there are plenty of chances for the Wildcats to challenge themselves. Winning a few would be nice, too, unlike last season when they were 6-5 in nonconference play with four of those losses to future NCAA tourney teams.

“It’s a great opportunity for our program, and we played a tough (schedule) I think we have almost every year,” Lloyd said. “For our first few years here we kind of hit it right, and we won some of those games. Last year we didn’t, but we still ended up okay. So I think testing your team is important. Obviously we want to win some of those games. We feel like if you’re able to win some of those games, things maybe feel a little bit different. We feel like we’ve got the right formula. We’re going to continue to push the envelope with our schedule and challenge our team, and hopefully it’s a team that’s prepared to play good basketball in March.”

A new assistant

Steve Robinson, who had been on Arizona’s staff since Lloyd arrived, retired in April after 42 years of coaching. That included 18 seasons at North Carolina before joining the Wildcats as well as head coaching stints at Tulsa and Florida State.

“We had a great retirement party for him a few days ago, and he just, he knocked it out of the park,” Lloyd said of the 67-year-old Robinson. “Just a great man. So thankful that he was by my side to start out my head coaching career. He’s got great perspective, and he’s seen so many things. He really gave me space to be myself and kind of develop and what I needed to be as a head coach. He didn’t come in and try this really squelch anything, but he also, he told me in certain moments to think about certain things. So I really, really appreciated his wisdom.”

Replacing Robinson on the staff is Brandon Chappell, who comes to the UA after three seasons at Texas. The 41-year-old also coached at UNLV and Lamar and was a grad assistant at NAU when UA assistant Jack Murphy was the Lumberjacks’ head coach.

“Brandon is somebody we kind of had our eye on for a while,” Lloyd said. “You guys are gonna love him. He’s got the juice, he’s got the energy. He has great energy, he’s got great character. He wants to be part of a staff, so he’s got a great team essence about him. And he’s a good coach, and he’s excited to become a better coach. I’ve been really excited about the energy that he’s going to bring.”

Lloyd said all of his responsibilities away from the court this spring—including Liam’s wedding—has prevented him from being able to work closely with Chappell.

“We really haven’t got to connect, like, on the day-to-day level on the court for an extended period of time,” he said. “I’m looking forward to that when I get back this summer, is being with him on the court every single day and kind of learning for each other and getting him ready to roll, because I think he’s going to be a think he’s going to be a significant contributor in a lot of assets.”

Team USA redux

Lloyd met with the media ahead of a trip to Colorado Springs, where this weekend he began the process of assembling his next Team USA squad. A year after leading USA to a gold medal at the 2024 FIBA U18 AmeriCup in Argentina he’s back for a second go-around, this time with the U19 squad that will compete in the FIBA U19 World Cup in Switzerland.

“I feel a little bit more comfortable this go around, having been through it one time, and we’ll see if that helps,” said Lloyd, whose U18 team went 6-0 with every win by a blowout.

Lloyd and his Team USA staff, which includes Texas Tech coach Grant McCasland, have in camp a mix of existing college players, incoming freshmen and Class of 2026 prospects. The middle group includes UA signee Koa Peat, who has played on Team USA squads at the U16 and U17 level.

“Koa, he’s a veteran of FIBA basketball, USA basketball,” Lloyd said. “But Koa, he’s gonna have to earn his way on the team like everyone else. There’s a lot of other good guys that he’s going to be competing with. The tryouts are gonna be tough. You got to go from 30 to 12.”

Lloyd said USA Basketball told him that roughly 38 percent of players who try out for a team but get cut still end up getting drafted. That was the case for ex-Wildcat Dalen Terry, who attended a U19 training camp in 2021 but didn’t make the team.

“You’re looking at these young men, older kids, whatever you want to call them, that have been the best of the best their whole life at what they do,” Lloyd said. “And now they’re put in a situation where they walk in a room and over 50 percent of them are going to be told, here’s a ticket to go home. So it makes for a really interesting atmosphere. But it’s really cool because these kids are kind of able to put away maybe some of the bravado, and they have to get out there and then compete.”



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Would Michael Jordan have set the NIL market in 1984? – Tar Heel Times

Posted Jun 15, 2025 Michael Jordan is the greatest of all time to many and followed what would become a ‘normal’ path through college basketball. Growing up a young kid in Wilmington, NC, Jordan was able to fulfill a childhood dream of playing for UNC. Like many young talents of […]

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Michael Jordan is the greatest of all time to many and followed what would become a ‘normal’ path through college basketball. Growing up a young kid in Wilmington, NC, Jordan was able to fulfill a childhood dream of playing for UNC. Like many young talents of the day, Jordan was a young guy who would wait for his “shot” behind established upperclassmen.
(Athlon Sports)

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Hope springs eternal with new NIL rules. History doesn’t lie

Lynn Worthy | Post-Dispatch In case you hadn’t heard, it’s a brand new day in college sports. You’ve undoubtedly felt the tremors, the equivalent of shifting tectonic plates in a changing sports landscape. Thanks to a federal judge’s approval of a settlement agreement in the House v. NCAA case about 10 days ago, everything has […]

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In case you hadn’t heard, it’s a brand new day in college sports. You’ve undoubtedly felt the tremors, the equivalent of shifting tectonic plates in a changing sports landscape.

Thanks to a federal judge’s approval of a settlement agreement in the House v. NCAA case about 10 days ago, everything has changed.

Well, change might be a bit strong. Things will definitely take a different shape.

But what if this whole thing is overly optimistic and idealistic? What if the more things change, the more they fall back into familiar flaws.

Now, colleges can pay players directly through licensing deals, a cap has been created on the amount of money schools can distribute to players, third-party name, image and likeness (NIL) agreements will continue, but a newly created College Sports Commission — referenced in the settlement agreement as the “Designated Reporting Entity” — will assume oversight over NIL deals and serve as a clearing house for any third-party deal for more than $600.

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“I think we all have to make a commitment, particularly as leaders — as athletic directors, presidents — and I think that’s what you’re seeing and will continue to see,” University of Missouri athletic director Laird Veatch said during a media availability Thursday at Mizzou Arena. “Even when you talk to coaches, particularly behind the scenes, they’re tired of operating in the environment that we have been.”







St. Louis University Billikens defeat Loyola Chicago Ramblers 98-67

St. Louis University center Robbie Avila, right, celebrates a win with teammates Kalu Anya, left, and Kobe Johnson on Saturday March 1, 2025, after beating Loyola Chicago at Chaifetz Arena in St. Louis.




The previous dynamics caused never-ending headaches for athletic departments and coaches and athletic departments.

NIL guidelines varied from one state to the next. Deals made through other entities on behalf of a school or program became the subject of disagreement and disgruntlement among players. The requirements and responsibilities for players to earn NIL payments varied wildly. Not to mention, players could be lured off of another team’s roster by the promise of a bigger dollar figure.

This new system seeks to formalize the rules and regulations across the nation.

If you’re a power conference school like Missouri in the SEC, this saves you and your partner schools from yourselves. In the name of competition, you might have bankrupted or nearly bankrupted your colleges in effort to compete in an ever-escalating recruiting arms race.

If you’re a school outside the power conferences yet you want to vie for the top talent and have a chance to achieve the highest levels of success, this seemingly levels the playing field. You’re no longer just waiting to find out that you and your supporters have been outspent.

Now, everyone has the same financial restrictions and the same chance to land talent. That’s what’s behind comments like the ones St. Louis University athletics director Chris May made to the Post-Dispatch recently, when he said of the settlement, “It allows us to compete at the highest levels, especially when you add on the layers of recruiting and now revenue sharing.”

The wave of optimism is understandable. In a perfect world, every school now stands on equal footing and there are new guardrails.

Of course, this could be just another form of what we’ve all seen fail before.

Even Veatch’s optimism came with significant caution layered into it.

“I do think we have an opportunity to take a significant step, and we do have some structure and foundation here to work from,” Veatch said. “We do need to be committed to it and give it an opportunity to work and be successful. This is only going to be as successful as the members decide to make it. And if we are committed to it and give it a chance, then that’s a starting place.

“Will there be lawsuits? Will there be continued outside pressures? Absolutely, and that’s why it is a step. But it’s not the last or final step. It is also why we need congressional support. Why we need to have, at some level, some federal action that gives us a level of protection so we can continue to move forward with the collegiate model in a new way in a new day.”

Even if we set aside the fact that there seems to be an overwhelming willingness to put governors on the money the athletes — and only the athletes — make from this multi-billion-dollar industry, there’s still some very fragile pillars holding up the foundation to this new approach to college athletics and the compensation of college athletes.

The College Sports Commission, an entity that didn’t even officially exist at the start of this month, will basically take on roles once held by the NCAA. That’s widescale oversight, rules enforcement and investigation of potential violations of the new compensation and revenue sharing system, placed in the lap of this commission starting July 1.

When the NCAA served as the governing body, coaches, boosters, family members, amateur coaches, representatives of outside companies, AAU coaches and agents all played parts in circumventing the rules.

Whether it’s stories of hundred dollar handshakes or the infamous SMU football pay-for-play scheme of the 1980s or larger more complex scandals like the FBI arresting college basketball coaches in 2017, the pursuit of college sports glory has a history of outweighing “the rules.”

So, once again, this whole thing hinges largely an overwhelmed governing body and the collective will of fiercely competitive people to play within the rules.

Why? For the greater good.

“We have to get to a point where we’re at least operating from the same set of rules,” Veatch said. “I believe we’re all embracing that piece of it. We’re all going to continue to push, and we’re all going to be aggressive. Mizzou will be too. We’re going to do what it take to win and be aggressive, but we also have to be committed to being a part of a larger whole.”

I guess everybody is allowed to hope.


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Mizzou football coach Eli Drinkwitz speaks with the media on Wednesday, April 9, 2025. about the NCAA House settlement lawsuit. (Video by Mizzou Network, used with permission of Mizzou Athletics)

Ethan Erickson | Post-Dispatch





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Would Michael Jordan have set the NIL market in 1984?

Posted Jun 15, 2025Michael Jordan is the greatest of all time to many and followed what would become a ‘normal’ path through college basketball. Growing up a young kid in Wilmington, NC, Jordan was able to fulfill a childhood dream of playing for UNC. Like many young talents of the day, Jordan was a young […]

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Would Michael Jordan have set the NIL market in 1984?


is the greatest of all time to many and followed what would become a ‘normal’ path through college basketball. Growing up a young kid in Wilmington, NC, Jordan was able to fulfill a childhood dream of playing for UNC. Like many young talents of the day, Jordan was a young guy who would wait for his “shot” behind established upperclassmen.
(Athlon Sports)


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