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The Power of Word Choice in Influencer Marketing

Be Consistent, Be Yourself The hero image with this story was shot by Canva.com. Professor Berger has watched and studied the evolution of word-of-mouth marketing – from telling a friend about your favorite shampoo, to social media influencer dominance. “In the early 2010s, people were starting to realize that word of mouth is much more […]

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1 month ago

March 21, 2025

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The Power of Word Choice in Influencer Marketing

Be Consistent, Be Yourself
The hero image with this story was shot by Canva.com.
Professor Berger has watched and studied the evolution of word-of-mouth marketing – from telling a friend about your favorite shampoo, to social media influencer dominance. “In the early 2010s, people were starting to realize that word of mouth is much more impactful than traditional advertising (selling products on TV and radio). We trust it much more because it feels like it comes from a peer rather than a a recent Knowledge@Wharton podcast. “Companies and organizations have spent the last decade and a half thinking, ‘Well, word of mouth is really valuable. How do we get it?’ Companies who were used to that traditional advertising model said, ‘I’m used to buying attention for my stuff. Is there a way to do that?’ That started the influencer movement. It’s in some sense a new type of paid media…Now I pay an “influencer,” an online individual who has some sort of following, to talk about my product, my here to listen to the full interview.

man in light blue button-down shirt and dark blue blazer leaning against a wall and smiling. — Associate professor of marketing, Jonah Berger.
Photo: Knowledge@Wharton

As a professor of interview on the Side Hustle Pro podcast. “I think what makes people stand out is consistency and being themselves. The only thing that really will pop off is when you bring something new to the table. And usually, it’s just you and being yourself. If you’re too afraid to do that, you’ll stay stagnant.” Brands, she has said, typically seek influencers who have a strong, authentic relationship with their audience and can deliver content that aligns with the brand’s values and objectives.
During the research process, Berger and his colleagues dug into the language that influencers use on social media. They studied a large data set of hundreds of different influencers posting thousands of pieces of content across multiple different platforms and, controlling for different factors like number of followers and brands they were working with, studied whether sensory words had a bigger impact. “In a variety of different domains, we found that using sensory language rather than this other type of language had an impact,” noted Berger. “In TikTok, for example, just one additional sensory word in a video was associated with 11,000 additional likes and comments.”

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Barber, 26, is a Wharton MBA student whose Too Smart for This podcast and Too Collective lifestyle 0

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Long Beach Poly vs. Canyon, CIF Beach Volleyball Championship – The562.org

TODAY: Wilson, Millikan, Poly Open CIF Water Polo Playoffs Tuesday evening at 5 p.m. three Long Beach schools will host opening-round CIF-SS water polo playoff games. Wilson will be at the Belmont, Millikan will be at home, and Poly will host their game at Cabrillo. We will have live updates and coverage from all three […]

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May 4, 2025

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TODAY: Wilson, Millikan, Poly Open CIF Water Polo Playoffs

Tuesday evening at 5 p.m. three Long Beach schools will host opening-round CIF-SS water polo playoff games. Wilson will be at the Belmont, Millikan will be at home, and Poly will host their game at Cabrillo. We will have live updates and coverage from all three games. Division 3 No. 1 Wilson vs. Malibu @ […]

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Mustangs Come Up Just Short of TCU in NCAA Championship Semifinal

GULF SHORES, Ala. – Cal Poly beach volleyball came up mere points away from advancing to the NCAA National Championship. However, the No. 6 Mustangs fell to No. 2 TCU in the NCAA Championship Semifinals by a score of 3-1. Three of the five matches went to three sets with several games decided by two […]

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May 4, 2025

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Three of the five matches went to three sets with several games decided by two points. TCU picked up wins at the No. 1 and No. 4 spots to go up 2-0. The No. 2 Mustang pair of Izzy Martinez and Logan Walter then won their match to make it 2-1.

At that point, the 3’s and the 5’s went to a third set with the Mustangs needing to win both. Both pairs battled back-and-forth. However, TCU’s No. 3 pair won in the third set 15-13 to clinch the dual.

2025 was another historic year for the Mustangs as the team made it to the NCAA Championship Semifinals for the second straight year and won 31 matches on the season.

The Mustangs will lose nine total seniors, four of which were starters and includes players who have been All-Americans and All-Big West honorees.

Beach Volleyball Match Results
TCU vs Cal Poly May 03, 2025 at Gulf Shores, AL
#2 TCU 3, #6 Cal Poly 1

1. Daniela Alvarez/Tania Moreno (TCU) def. Piper Ferch/Erin Inskeep (CP) 27-25, 21-12
2. Izzy Martinez/Logan Walter (CP) def. Hailey Hamlett/Maria Gonzalez (TCU) 21-15, 17-21, 15-12
3. Allanis Navas/Sofia Izuzquiza (TCU) def. Quinn Perry/Lindsey Sparks (CP) 21-13, 18-21, 15-13
4. Ana Vergara/Anhelina Khmil (TCU) def. Ella Connor/Madi Nichols (CP) 25-23, 21-18
5. Abbey Reinard/Elise Lenahan (CP) vs. Stacy Reeves/Denie Konstantinova (TCU) 14-21, 21-18, 11-13, unfinished

Order of finish: Doubles (1,4,2,3)

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Men’s Track in 11th Following Day One of Division III New England Championships

Story Links NEW LONDON, CONN (May 2, 2025) – The Tufts University men’s track and field team finish day one of the Division III New England Championships in 11th place out of 24 teams in a solid start to the two day competition at the United States Coast Guard Academy down […]

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May 4, 2025

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NEW LONDON, CONN (May 2, 2025) – The Tufts University men’s track and field team finish day one of the Division III New England Championships in 11th place out of 24 teams in a solid start to the two day competition at the United States Coast Guard Academy down in New London.

Senior Eric Meyer picked up the first points of the day for the Jumbos with a sixth place finish in the hammer throw. He earned the triplet of points with a toss of 50.36m earning him an All-New England nod. Fellow senior Ross Miller took fifth in the javelin throw, setting a new personal best with an impressive mark of 59.82m. It was the second longest throw in program history, and plenty to earn him a spot on the All-New England roster.

First year Dylan Moreno sits in sixth in the decathlon following fifth place finishes in the high jump and 400m run. His points tally of 2918 sits just ahead of Cole Anderson. Anderson finished seventh overall in the decathlon following day one, and managed to take first place in the shot put with a 12.10m toss.

Senior Noah Turner booked a spot in the 100m dash after he finished eighth in the preliminary heat with a 10.77. He will compete in the 100m finals tomorrow at 1:10 pm.

The Jumbos will resume competition in New London tomorrow morning at 11:30 am.

–JUMBOS–

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Texas Tech Red Raiders – Official Athletics Website

LUBBOCK, Texas – Texas Tech volleyball announced the signing of French U20 National Team member Kallista Jioshvili Ravva on Saturday. The incoming freshman played in the Senior League in France and was a member of several youth national teams. Most recently, Jioshvili Ravva helped her team to a World School Championship title with the National Center. […]

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May 4, 2025

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LUBBOCK, Texas – Texas Tech volleyball announced the signing of French U20 National Team member Kallista Jioshvili Ravva on Saturday.

The incoming freshman played in the Senior League in France and was a member of several youth national teams. Most recently, Jioshvili Ravva helped her team to a World School Championship title with the National Center.

She has experience both indoors and on the sand as she was a French Beach Volleyball Champion twice and also has one Indoor Volleyball Championship to her credit.

Her mother, Victoria Ravva, is renowned as one of the best pro volleyball players to come out of France. As a pro, she won 40 league titles, earned MVP honors and ‘best scorer’ three times and ‘best blocker’ honors eight times in both the French League and the CEV Champions League.

Tech has now added four transfers and seven freshmen to its roster for the 2025 campaign.

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Wilson vs. Millikan, CIF Beach Volleyball Championship – The562.org

Tyler Hendrickson Tyler Hendrickson was born and raised in Long Beach, and started covering sports in his hometown in 2010. After five years as a sportswriter, Tyler joined the athletic department at Long Beach State University in 2015. He spent more than four years in the athletic communications department, working primarily with the Dirtbags baseball […]

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May 4, 2025

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Tyler Hendrickson

Tyler Hendrickson was born and raised in Long Beach, and started covering sports in his hometown in 2010. After five years as a sportswriter, Tyler joined the athletic department at Long Beach State University in 2015. He spent more than four years in the athletic communications department, working primarily with the Dirtbags baseball program. Tyler also co-authored of The History of Long Beach Poly: Scholars & Champions.

http://the562.org

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Penn State Track and Field Teams Conclude Larry Ellis Invitational – Penn State

PRINCETON, N.J. – The Penn State men’s and women’s track and field teams finished their last away meet of the outdoor regular season after collecting nine personal records marks on Saturday at Princeton’s Larry Ellis Invitational. TOP PERFORMANCES While the Nittany Lions competed at the Larry Ellis Invitational, Maddie Pitts competed in the heptathlon at […]

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May 4, 2025

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PRINCETON, N.J. – The Penn State men’s and women’s track and field teams finished their last away meet of the outdoor regular season after collecting nine personal records marks on Saturday at Princeton’s Larry Ellis Invitational.

TOP PERFORMANCES

While the Nittany Lions competed at the Larry Ellis Invitational, Maddie Pitts competed in the heptathlon at the Jim Green Invitational at the University of Kentucky Friday and Saturday. Pitts compiled a score of 5,603 to take over the No. 5 spot in program history. Pitts won three out of the seven events: 100-meter hurdles (13.56), high jump (1.65m, 5-5) and 800-meter race (2:16.25).

The men’s and women’s 200 and 400-meter runner groups dominated on day two of the Larry Ellis Invitational. Zoey Goldstein collected a second-place finish in the 200-meter, clocking in at 24.18. The trio of Lauren Princz, Mimi Duffy and Alexandria North all recorded new PRs. Princz finished third (24.31), Duffy finished in eighth (24.71) and North finished in 10th (24.95) place.

Goldstein also collected a third-place finish In the women’s 400-meter race, clocking in at 54.35, while North, Duffy and Harriett Healey all set PRs. North finished in fourth (54.81), Duffy finished in ninth (56.07) and Healey finished in 12th (56.80).

Jake Palermo won both the 200 and 400-meter races. Palermo finished in 21.11 to set a new PR in the 200-meter while he finished in 46.57 in the 400-meter. Three more runners finished within the top 10 in the 400-meter race: Max DeAngelo (second; 47.23), James Onwuka (third; 47.33) and Joshua Stolarski (10th; 48.51).

Emi Erekosima set a new PR of 15.29m (50-2) in the men’s triple jump after finishing in second.

TRACK EVENTS

Women’s 100-meter