Centenary University, Hackettstown, has partnered with Jersey Sports Group (JSG), a rapidly growing New Jersey-based sports marketing and sales agency, to elevate its corporate partnerships and strengthen community engagement. On Mar 24, 2025 With deep roots in the Garden State, Jersey Sports Group, founded by Eddie Nicastro, a sports marketing and sales professional who has served as […]
Centenary University, Hackettstown, has partnered with Jersey Sports Group (JSG), a rapidly growing New Jersey-based sports marketing and sales agency, to elevate its corporate partnerships and strengthen community engagement.
On Mar 24, 2025
With deep roots in the Garden State, Jersey Sports Group, founded by Eddie Nicastro, a sports marketing and sales professional who has served as a commercial executive for the Brooklyn Nets, New York Islanders, and other top-tier sports properties, will leverage its expertise in property sales, brand consulting, and strategic partnerships to position Centenary University as a premier destination for corporate partners.
“We are excited to announce our strategic partnership with Centenary University,” said Nicastro. “Centenary has a unique identity, with a nationally recognized Equestrian Center, forward-thinking programs like Growth U, and an unwavering commitment to student success. We aim to maximize the university’s assets, create transformative partnerships, and generate sustainable revenue streams to benefit students, alumni, and the entire Skylands Region.”
By aligning with top-tier corporate partners, Centenary aims to enhance its financial sustainability, elevate its academic and athletic profile, and strengthen its reputation as a hub for innovation and community engagement.
JSG will identify, package, and market Centenary’s top assets – from campus facilities and athletic programming to academic initiatives and community-driven projects—ensuring that brands recognize the university’s unique value proposition. JSG will also create sales materials, develop a competitive rate card, and execute targeted outreach to regional and national corporate partners.
Higher Ed
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“Centenary University is very excited to partner with Jersey Sports Group to generate significant new revenue using their innovative approach to marketing, sales, and fundraising,” said Dr. Dale Caldwell, Centenary University President.
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