Connect with us

NIL

Beninese Sports Fair

Photo Credit: Hilary Christelle Tolo Kpadonou EDITOR NOTE: This article is translated from the original written in French by Hilary Christelle Tolo Kpadonou for Pan-Africa Football. Cotonou hosted the first edition of the Beninese Sports Fair on April 3, 2025. It was a two-day exchange workshop that brought together not only all stakeholders involved in […]

Published

on

Beninese Sports Fair

Photo Credit: Hilary Christelle Tolo Kpadonou

Photo Credit: Hilary Christelle Tolo Kpadonou

EDITOR NOTE: This article is translated from the original written in French by Hilary Christelle Tolo Kpadonou for Pan-Africa Football.

Cotonou hosted the first edition of the Beninese Sports Fair on April 3, 2025. It was a two-day exchange workshop that brought together not only all stakeholders involved in the Beninese sports ecosystem but also experts from Côte d’Ivoire.

The objective of the fair, according to its initiator, Fawaz Adjibadé, through his agency Global Sport Management, is to “bring together all stakeholders in Beninese sports to discuss the mechanisms that need to be put in place to develop Beninese sports in the years to come.”

Photo Credit: Hilary Christelle Tolo Kpadonou

Photo Credit: Hilary Christelle Tolo Kpadonou

A total of nine topics were discussed during the conference. These included the development and promotion of women in sports: What plan is there for the feminization of women within sports organizations? The institutional and legal framework for sport and the sports economy in Benin; Developing sporting excellence among young people: What approach should be taken for school sports programs and projects and training centers; and sponsorship and partnerships in the sports economy: How to attract and retain sponsors.

Regarding the last point, Ivorian sports business expert Mahama Coulibaly shed light on the realities of sports financing in Africa and the strategies to adopt to attract and retain sponsors.

In the African sports ecosystem, “sponsorship represents 22% of professional sports revenue. It is a key lever for the development of sport in Africa. It allows companies to increase their notoriety and visibility by supporting sporting activities,” he confided. But he insists that “it is not philanthropy” but “an investment with a return on investment.”

Mahama Coulibaly. Photo Credit: Hilary Christelle Tolo Kpadonou

Mahama Coulibaly. Photo Credit: Hilary Christelle Tolo Kpadonou

Africa: “80% of sports funding relies on public subsidies. “Clubs rely heavily on public subsidies, which represent between 80% and 90% of their funding.”

Faced with this reality, sponsorship appears to be a credible alternative but opportunities must be seized. Other sources such as ticketing, merchandising, and television rights also constitute means of financing sports. Television rights “represent a key factor in increasing audiences and sponsorship,” but he also points out that: “TV doesn’t go to the stadium when the public isn’t there. Otherwise, it’s an investment that results in a loss.”

Why do some African countries attract more sponsors?

South Africa and Morocco are cited as success stories. In South Africa the existence of private club owners, the structuring of competitions and the policy of developing sports as a tourist attraction have helped build an attractive ecosystem.

Morocco is following the same dynamic, with full stadiums and a well-established sports consumption culture. In Nigeria, large local companies are investing heavily in sports. “There are very patriotic, billionaire companies who contribute to sports which are quite important.”

Ivory Coast, for its part, has benefited from the momentum of hosting the 2023 Africa Cup of Nations to develop its attractiveness, notably through solid partnerships with telecommunications companies and sports equipment manufacturers. “It is thanks to these strategies that Ivory Coast is today at the top of African basketball,” explains Coulibaly, who himself played a major role in the structuring of this discipline, as president of the federation.

The keys to attracting sponsors

How do you convince a company to invest in sports? According to Coulibaly, several factors are crucial:

  • A quality sports product: “You need an attractive spectacle. Well-organized competitions, athletes showcased, and results that make people want to associate themselves with the sport’s image.”

  • Strict governance: Companies want transparency. “Federations must have sound management, clear financial statements, and a credible policy.”

Events: A strategic lever

Coulibaly recommends that federations adopt a modern marketing approach and target a broader, more passionate audience. “70% of the audience at a sporting event is made up of people outside the sport.” They are the ones who create value, who consume, who buy tickets and derivative products.

He also emphasized the need for federations and clubs to become more professional. Too often, decisions are made by enthusiasts without any real economic expertise. It’s necessary to surround yourself with specialized firms, consultants, and private sector professionals who know how to attract investment.

“We’ve been doing this for over 30 years but the same debate comes up again because 99% of the sports stakeholders work together and they’re all knowledgeable, historians, but they wonder why things aren’t moving forward. Because there aren’t any people in the private sector ecosystem who come to partner with you, and who you’re going to follow, like KPMG or Deloitte, to arrive at a certain result to see how activities are evolving,” he concluded.

The message is clear: the development of sport in Africa will require better structuring and a business approach that places sport at the heart of the economy.

Hilary Christelle Tolo Kpadonou

NIL

The Approval of Direct Pay

OAKLAND, Calif. – June 6, 2025, will be a day to remember for college athletics. After months of anticipation and many pauses in The House v. NCAA lawsuit, U.S. District Judge Claudia Wilken, approved schools to begin paying their players directly, starting July 1. Wilken finalized a revenue-back pay settlement case that challenged long-standing NCAA rules […]

Published

on


OAKLAND, Calif. – June 6, 2025, will be a day to remember for college athletics. After months of anticipation and many pauses in The House v. NCAA lawsuit, U.S. District Judge Claudia Wilken, approved schools to begin paying their players directly, starting July 1.

Tide 100.9 logo

Wilken finalized a revenue-back pay settlement case that challenged long-standing NCAA rules on player compensation. The decision will not only change how college athletes are paid moving forward, but will also provide $2.8 billion in back pay to those who missed out on earning opportunities between 2016 and September 15, 2024, before NIL rights were fully recognized.

With this new era, a few things are expected to change starting next month. So, what does it mean for schools being able to pay their players directly? Athletes will be paid for things like jersey sales, video game appearances, social media promotions, and more. Yes, athletes have been paid for these things, but through partnerships, sponsors, and NIL deals, not directly through their respective school due to them banning athletes from earning money this way.

Additionally, each school can pay up to $20.5 million per year to its athletes. That figure is capped at 22% of certain sports revenue and is expected to increase annually over the time of the 10-year agreement.

Even though a yearly pay will be given to schools to distribute among their athletes, this does not mean athletes will no longer be able to make money from their name, image, and likeness through third parties. Should athletes choose to make additional earnings from a third-party entity, like a business, brand, booster or collective, they must submit to the new Deloitte-run NIL clearinghouse for legitimacy.

With this revenue-sharing plan, scholarships will also change. Previously, the NCAA set scholarship limits for each sport. Now, those limits are being replaced by roster caps, meaning schools will decide how many players are on a team rather than how many scholarships can be given.

This change could allow schools to offer more scholarships overall, with a predicted estimate of 115,000 additional scholarships being given across Division I programs. However, there’s concern that some teams might shrink their rosters, affecting walk-ons or high school recruits.

To help ease the transition, the settlement allows schools to protect certain athletes already on the roster or those who were promised a spot. These athletes are called “Designated Student-Athletes,” and schools have the option to exempt them from the new limits – though it’s not mandatory.

To ensure this new system is under control, the Power Five conferences announced the creation of the College Sports Commission, a new organization responsible for making sure schools follow the rules. The commission will investigate violations, mange penalties, and handle disputes. Bryan Seeley, has been named the commission’s first CEO. Seeley was previously a Major League Baseball executive and federal prosecutor.

For now, all decisions have been made final, but there is major pushback, and some groups who objected to the ruling could file appeals, but they only have 30 days to do so.


Want to know more about the recent approval? Read this article!

Greg Byrne Announces Tide will Fund Revenue Sharing 

Alabama Evens up the Series Against Florida in 9-6 Game Two Win

Alabama survives Florida’s ninth-inning comeback attempt to even the series and force a rubber-match game three. 

Gallery Credit: Micah Nichols

 





Link

Continue Reading

NIL

UCLA Catcher Hits the Transfer Portal

UCLA softball will have yet another role to fill in the offseason, as freshman catcher Maggie Daniel has announced she will enter the transfer portal. Daniel made 30 starts behind the plate for the Bruins. She had 204 putouts,14 assists, and a 1.000 fielding percentage. On the offensive side, Daniel held a.194 batting average in […]

Published

on


UCLA softball will have yet another role to fill in the offseason, as freshman catcher Maggie Daniel has announced she will enter the transfer portal.

Daniel made 30 starts behind the plate for the Bruins. She had 204 putouts,14 assists, and a 1.000 fielding percentage. On the offensive side, Daniel held a.194 batting average in 61 at-bats with seven runs and 10 hits to go along with six RBIs and two home runs.

UCLA finished its season with a 55-13 overall record. losing to Tennessee 5-4 on a walkoff in the ninth inning.

Daniel is the third Bruin to enter the portal following Kaitlyn Terry and Addisen Fischer

She confirmed the decision on social media Friday afternoon expressing her grattitude for an incredible freshman season, but is looking for a new home.

Daniel will have three seasons of eligibility remaining.

More News: UCLA Pitcher Addisen Fisher Joins Transfer Portal

More News: UCLA Starting Pitcher Kaitlyn Terry Hits Transfer Portal

More News: NiJaree Canady Signs Second Seven-Figure NIL Deal with Texas Tech



Link

Continue Reading

NIL

How does the approved House V. NCAA settlement affect Penn State football? | Penn State Football News

Late on Friday night, a landmark change for collegiate athletics happened. Judge Claudia Wilken approved the House V. NCAA settlement, which outlines plans for colleges to pay their current and former athletes directly for their name, image and likeness (NIL), as well as to implement new roster limits for each sport. To enforce the settlement, […]

Published

on


Late on Friday night, a landmark change for collegiate athletics happened.

Judge Claudia Wilken approved the House V. NCAA settlement, which outlines plans for colleges to pay their current and former athletes directly for their name, image and likeness (NIL), as well as to implement new roster limits for each sport.

To enforce the settlement, the College Sports Commission (CSC) was established, which will ensure there’s compliance for revenue sharing, third-party NIL deals and the roster limits. It is a separate entity from the NCAA.

This settlement will bring college football into a new era, including Penn State. Here’s more on how it will affect Nittany Lions football.

New revenue sharing

Starting July 1, colleges will have the ability to pay their players directly from the revenue it receives. Each college opting into the settlement will have an estimated $20 million salary cap to spend for all of its athletic teams, but it’s unclear exactly how much the Nittany Lions will allocate to its football program.

It is clear, though, based on current estimates by NIL-NCAA and trends that the Nittany Lions will be using most of its available money on its football squad.

New roster limit

Within the settlement, football teams of colleges opting in will have a roster limit of 105 players with no limit on scholarships. The requirement will be grandfathered in, meaning any player who would lose a roster spot because of cuts, also known as “designated student-athletes,” don’t apply towards the roster limit for the same remainder of their Division I careers as long as their school allows.

As of now, Penn State has 126 players on its roster. It remains to be seen who could receive a scholarship and who could depart the program once the Nittany Lions have to get below the limit, but regardless, James Franklin has voiced his displeasure with the new rule long before it got approved.

“I don’t want to lose any of them,” Franklin said after the Blue-White Game in April. “I’d like for these guys to stay a part of the program until they graduate. A lot of these young men chose Penn State to get their degree from Penn State and play football.”

In prior years, football teams had a scholarship limit of 85, but they could have multiple walk-on players as well. Now, the entire roster is limited to 105 players.







PSU Football vs. Minnesota, Dom DeLuca celebration

Linebacker Dominic DeLuca (0) celebrates an interception during the Penn State game against Minnesota on Saturday, Nov. 23, 2024 in Huntington Bank Stadium in Minneapolis, Minn. The Nittany Lions defeated the Golden Gophers 26-25.




If Penn State ends up using all 105 scholarships that it can use under the new ruling, stories such as linebacker Dom DeLuca going from being a walk-on to a significant on-field contributor will no longer be an aspect for the team.

The new roster limit will go into effect at the start of this season, but with current walk-ons eligible to stay under the new rules, there might not be many players departing the program.

Payouts to former athletes

In addition to the revenue sharing with current athletes, the settlement also calls for former players to receive payouts for lost NIL during their careers.

As for ex-Nittany Lions, it remains to be seen who exactly will get these payments, but any player who held a scholarship from June 15, 2016, through September 15, 2024, is eligible to receive these payments.

MORE FOOTBALL CONTENT


‘I don’t like it at all’ | Approved House v. NCAA settlement defies James Franklin’s previous comments

College athletics has changed — stop me if you’ve heard this one before.

If you’re interested in submitting a Letter to the Editor, click here.



Link

Continue Reading

NIL

House v. NCAA settlement impact on Alabama football: Roster, NIL, revenue sharing

After a lengthy wait, the House v. NCAA settlement was finally approved Friday night by a federal judge. The settlement changes the landscape of college sports, shifting how current athletes are compensated and delivering back damages to players from 2016 to present day. According to Alabama athletics director Greg Byrne, the changes will be enormous. […]

Published

on


After a lengthy wait, the House v. NCAA settlement was finally approved Friday night by a federal judge. The settlement changes the landscape of college sports, shifting how current athletes are compensated and delivering back damages to players from 2016 to present day.

According to Alabama athletics director Greg Byrne, the changes will be enormous.

“I tell our coaches and our students, ‘The three most significant events in the history of college athletics are, first, the NCAA’s foundation (1905), second, the adoption of Title IX (1972) and all the opportunities that were created because of it, and, third, the House settlement,’” Byrne said in an interview with ESPN, published on Saturday.

As schools prepare for the changes, here’s what the settlement means for Alabama.

Alabama can directly pay players

The most obvious change stemming from the settlement, is that Alabama and other schools can pay players now. For the length of the 10-year settlement, colleges can share revenue with athletes, with the “cap” rising every year.

For the first year, starting July 1, schools will be able to share around $20.5 million according to most estimates. Different colleges can opt in to the full amount, or distribute a lesser number.

According to a statement from athletics director Greg Byrne, Alabama will be spending the full allowable amount.

“Alabama Athletics has been planning for this day and making decisions that best position our department for long term success,” Byrne said in a statement posted to social media on Saturday. “Approval of the House settlement offers stability going forward, which is something that is much needed.

“We’re extremely proud of the world-class resources our student-athletes receive and will now add to that by offering new scholarships while fully funding revenue sharing.”

More scholarships are coming

The settlement eliminates scholarship limits across sports. Instead, roster limits will be the order of the day.

That means the Crimson Tide can add scholarships for various sports. Ahead of the settlement, Byrne said he expected UA to fund around 40 additional scholarships.

That’s a hefty jump. However, it’s not as many as some of Alabama’s SEC peers, including Texas and Georgia

“Chris Del Conte is one of my best friends, the AD at Texas” Byrne said during a March appearance on the Will Cain Show. “They’re a bit of an outlier in terms of how they’re managing the scholarship number because they have the financial flexibility to do that. I’m Alabama, which people think we’re flush. We don’t have that same flexibility, OK?

“We’ve had some challenging conversations with some of our coaches in saying,’ You’re gonna have this number of scholarships to work with. There will be schools that have more than you do.‘”

Walk-ons are still allowed… for now

According to Alabama’s 2024 NCAA revenues and expenses report, the Crimson Tide football team had 142 participants during the fiscal year, which ran from July 1, 2023 through June 30, 2024. Many of those were walk-ons, something that would be eliminated under the House settlement.

However, the main sticking point in Wilken approving the settlement, was letting the walk-ons continue their college career. So, for now, they can remain on Alabama’s, or any other school’s, roster.

Even with the roster limit going to 105 for football, Alabama can, but isn’t required to, keep any player whose spot was expected to be eliminated to get under the number, provided it submits a list of such players within 30 days. UA can also keep any player whom it recruited for the upcoming 2025-26 school year.

Head football coach Kalen DeBoer had discussed the walk-on uncertainty at SEC spring meetings.

“We have a full team on campus right now, and I believe still a lot of those guys that are walk-ons actually have their name in the portal because they have to be able to adjust,” DeBoer said in May. “We’ve fortunately got some guys that really want to be at Alabama in those walk-on roles, and if the roster size was reduced they, and we, would have to adjust accordingly.”

NIL will change

The introduction of revenue sharing doesn’t mean NIL is going away. However, it will likely change.

Byrne made sure to note that the Crimson Tide’s NIL collective is sticking around.

“Our student-athletes have the distinct benefit of Yea Alabama, which focuses on creating authentic NIL opportunities powered by both the Alabama and student-athlete brands,” Byrne said in his statement Saturday. “Crimson Tide Sports Marketing and Learfield will also continue to cultivate local and national opportunities that greatly benefit our student-athletes.”

NIL will be more regulated under the new system, at least until someone challenges it in court. Players will have to report deals over $600 with any party besides their schools, and the College Sports Commission, a new entity, will evaluate whether they align with what the commission perceives as market values and have legitimate business purposes.



Link

Continue Reading

NIL

Clemson set to host top college baseball transfer, Alabama, Georgia, Tennessee in mix

Go to On3 Home About On3AboutAdvertisersCareersContact SupportCustomer ServicePrivacy PolicyChildren’s Privacy PolicyTerms of Service On3 ConnectTwitterFacebookInstagram Publishing Data Powered bySpiny AI The On3 App for college sports fans: © 2025 On3 Media, Inc. All rights reserved. On3 is a registered trademark of On3 Media, Inc. 0

Published

on

Clemson set to host top college baseball transfer, Alabama, Georgia, Tennessee in mix

Continue Reading

NIL

Tony Petitti releases statement on House v. NCAA settlement approval

On Friday, Judge Claudia Wilken approved the House v. NCAA settlement, which will allow colleges to directly pay athletes and usher in the era of revenue sharing. Big Ten commissioner Tony Petitti released a statement regarding the monumental settlement. “We look forward to implementing this historic settlement designed to bring stability, integrity and competitive balance to […]

Published

on


On Friday, Judge Claudia Wilken approved the House v. NCAA settlement, which will allow colleges to directly pay athletes and usher in the era of revenue sharing. Big Ten commissioner Tony Petitti released a statement regarding the monumental settlement.

“We look forward to implementing this historic settlement designed to bring stability, integrity and competitive balance to college athletics while increasing both scholarship and revenue opportunities for student athletes in all sports,” Petitti wrote.

Wilken’s approval finally came almost 59 months after the initial suit was filed. The long waiting period has given Power Four conferences such as the Big Ten to prepare for the paradigm shift.

Beginning July 1, schools will allowed to share $20.5 million with athletes, with football expected to receive 75%, followed by men’s basketball (15%), women’s basketball (5%) and the remainder of sports (5%). The amount shared in revenue will increase annually.

Power Four football programs will have roughly $13 to $16 million to spend on rosters for the 2025 season. Many schools have front-loaded contracts ahead of the settlement’s approval, taking advantage of contracts not being vetted by the newly formed NIL clearinghouse.

“Despite some compromises, the settlement agreement nevertheless will result in extraordinary relief for members of the settlement classes,” Wilken wrote in her 76-page final opinion. “If approved, it would permit levels and types of student-athlete compensation that have never been permitted in the history of college sports, while also very generously compensating Division I student-athletes who suffered past harms.”

To enforce this new era, the NCAA is creating the College Sports Commission. Major League Baseball executive Bryan Seeley will serve as the commission’s CEO, the commission announced late Friday.

“I am honored to serve as the first CEO of the College Sports Commission at this pivotal moment in the history of collegiate athletics,” Seeley said in a statement. “I look forward to implementing a system that prioritizes fairness, integrity, and opportunity, while preserving the values that make college sports unique. I am energized by the work ahead and excited to begin building out our team.”

While the near five-year waiting period from the time the lawsuit was filed to Wilken’s final approval gave institutions time to prepare for the changes ahead, there are still many unknowns. Notably, many have questioned how the NCAA will prevent teams from seeking state legislature that circumvents the new rules.

The College Sports Commission will address issues such as these. Only time will tell how Wilken’s historic ruling will ultimately affect college athletics.

On3’s Pete Nakos and Nick Schultz also contributed to this report.



Link

Continue Reading

Most Viewed Posts

Trending