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Acrisure partners with Nottinghamshire County Cricket Club

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How NIL Could Affect NCAA Men’s Hockey

Seems like all we’ve heard about since the NCAA ruled that athletes could make money is this basketball player has an NIL deal with a shoe brand or that college gymnast has an NIL deal with an athleisure brand. It was a much needed change, albeit one that happened perhaps far later than it should […]

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Seems like all we’ve heard about since the NCAA ruled that athletes could make money is this basketball player has an NIL deal with a shoe brand or that college gymnast has an NIL deal with an athleisure brand. It was a much needed change, albeit one that happened perhaps far later than it should have. It provided college athletes a sense of agency in their own careers—an important step. And now it’s in college hockey.

As with any sport, the value of deals vary, as does the importance of them to the team or school, though we’ve started to see the latter grow in importance, as many schools are beginning to aid athletes in securing those deals. Some high end hockey prospects, according to Mike McMahon, are earning deals that cash in at around $100,000—not a surprise.

But not every school has the ability to help facilitate those kinds of deals, and not every athlete has the cachet to get them on their own. Is this going to eventually lead to an uneven playing field?

An interesting note on that subject: Western Michigan University won the 2025 NCAA hockey championships without a single dime of NIL money. Does this point to a future where NIL has more of an individual effect than a team effect? To even try to answer that, we have to go back to the start.



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Georgia Head Coach Shares New Philosophy on NIL After Missing Out on Top Recruit

The nation’s top college football recruit in 2026, Jackson Cantwell, recently announced his college decision, as the highly coveted offensive tackle committed to the Miami Hurricanes over the Georgia Bulldogs in a ceremony at his Missouri high school this past Monday. The two schools had been battling to earn Cantwell’s favor over the past few […]

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The nation’s top college football recruit in 2026, Jackson Cantwell, recently announced his college decision, as the highly coveted offensive tackle committed to the Miami Hurricanes over the Georgia Bulldogs in a ceremony at his Missouri high school this past Monday.

The two schools had been battling to earn Cantwell’s favor over the past few months, but the Canes ultimately won out at the last minute. One of the deciding factors in Cantwell’s decision was the massive NIL package Miami put on the table, which is slated to be one of the largest ever handed out to a freshman player.

The deal is reportedly worth upwards of $2 million a year starting the moment he steps on campus. This is a lot of money to shell out for a soon-to-be high school senior, but deals like this have become a standard part of big-time recruitments over the last several years.

For the Bulldogs, losing out on a top recruit will always sting. Legendary head coach Kirby Smart, though, has an underlying philosophy when it comes to shelling out big-time NIL money to high school recruits.

Per Dawgnation’s Conor Riley, Smart touched on this philosophy during a recent interview with SEC Network’s Paul Finebaum. He also raised his concerns about what he views as the troubling direction the sport is heading.

“I just want it to be able to have a freshman come in and not make more than a senior,” Smart said. “And I’d like for other sports to be able to still survive. We’re on the brink of probably one to two years away from a lot of schools cutting sports. What’s the pushback going to be then when you start cutting non-revenue sports? I don’t want that to happen.”

It’s obvious that Smart is referencing the recent Cantwell decision here, but his underlying concerns go back much farther. At this point, the two-time national champion has been voicing his concern over the current state of NIL for a couple of years.

Until some significant changes are implemented, though, recruitments like Cantwell’s will continue to be a regular part of doing business for programs around the nation. Smart and every other coach in America will have to decide how they want to navigate these decisions and what they are willing to spend on top talent.



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Atencio: Why high school NIL in Wyoming is a cause for celebration, not disdain | High School

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Prominent College Football Head Coach Predicts Sky-High NIL Spending in 2025

NIL expenditures have skyrocketed over the past few seasons in college football, with the nation’s top programs all struggling to keep up with one another. As spending has grown, so has the debate surrounding the current state of NIL in sports. Even the President of the United States has gotten involved in the discourse. There […]

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NIL expenditures have skyrocketed over the past few seasons in college football, with the nation’s top programs all struggling to keep up with one another.

As spending has grown, so has the debate surrounding the current state of NIL in sports.

Even the President of the United States has gotten involved in the discourse.

There are various opinions circulating about what needs to be done moving forward. A common theme among them seems to be that while student athletes deserve to get paid, there needs to be some level of structure in the system to preserve the long-term viability of college athletics as a whole.

The upcoming House vs. NCAA settlement ruling could offer some guidelines to the NIL landscape. However, until the settlement is approved, spending will only continue to skyrocket, particularly among the upper echelons of college football.

Recently-extended Illinois Fighting Illini head coach Bret Bielema has a pretty good idea of what the nation’s top teams are shelling out, and he recently touched on the topic in an interview.

According to 247Sports’ Carter Spahn, Bielema made a pretty astonishing prediction.

“You’re going to see teams this year in college football — just because I know the landscape that I’m dealing with — that are probably in the neighborhood of 30-35,” Bielema said. “Maybe even some of them close to $40 million rosters, which is insanity at its best, but it’s also awesome for our kids.”

Bielema has long supported NIL but acknowledges that not every team has the same resources. After all, the Fighting Illini are far from a football powerhouse, so while teams like Ohio State may be able to afford to spend $40 million, Bielema doesn’t have that luxury.

“Last year, we finished fifth in our 18-team conference,” Bielema said. “We had about a $5 million pool that we were working off of, but the four teams ahead of us, I think, were north of $20 million. You can pull that off once in a while, but to pull that off year in and year out is just not in the deck of cards that we’re dealt.”

College football, in many ways, has always been a story of the “haves” and the “have-nots.”

Elite programs have always had an easier time hoarding top talent, but NIL has seemingly grown this disparity far more than ever.

$40 million in NIL may seem absurd now, but without some change in the near future, that figure could end up looking like small potatoes five years down the line.



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Oklahoma Wary of ‘Fearless’ California Golden Bears

NORMAN — Oklahoma strolled past the Boston University Terriers on Friday to set up a date with the Cal Golden Bears on Saturday. Corri Hicks’ fifth inning home sealed OU’s 8-0 run-rule win over the Terriers, while Cal outlasted Omaha in a 1-0 victory to open the Norman Regional.  California pitcher Annabel Teperson threw the […]

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NORMAN — Oklahoma strolled past the Boston University Terriers on Friday to set up a date with the Cal Golden Bears on Saturday.

Corri Hicks’ fifth inning home sealed OU’s 8-0 run-rule win over the Terriers, while Cal outlasted Omaha in a 1-0 victory to open the Norman Regional. 

California pitcher Annabel Teperson threw the complete game shutout for the Golden Bears, allowing two hits and one walk while striking out four Maverick batters.

“They’re seasoned. They’re tough,” OU coach Patty Gasso said of Cal after the Sooners won on Friday. “They play a hard style of softball for sure. Pitching duel today, which is something we expected. Both teams had very good pitchers, so I didn’t expect high-scoring game.”

Teperson is one of Cal’s four pitchers who have thrown at least 60 innings this year, which forced OU’s coaching staff to work overtime this week preparing the scouting report. 

“I think that’s one thing that makes us a little bit different is our prep and looking at video and breaking it down,” Gasso said. “Sometimes I practice having a pitcher simulate who we might see or have the machine on and make sure that the pitches are showing themselves up in an at-bat. So it’s not easy but it’s necessary. Because if you walk in and you think, ‘Well, we’re not going to see her’ and then she shows up, then you just wasted three innings trying to figure out. I really credit JT (Gasso) and Jen Rocha for doing the same thing on the pitching side.”

Oklahoma’s offense has scored eight runs in consecutive contests, so the Sooners’ bats will carry plenty of momentum into Saturday. 

Cal also has six starters in its lineup that hit .300 or better, something OU’s pitching staff will have to contend with. 

Oklahoma ace Sam Landry pitched three innings on Friday and Kierston Deal threw two innings, leaving Isabella Smith, Audrey Lowry and Paytn Monticelli all unused and as fresh as possible heading into Saturday. 

“I was really probably more in tune with KD,” Gasso said,  “because she’s really important to this program and to this pitching staff. And she had that look on her face of boss and calm and confident, and that was huge for us.”

The Sooners dumped Cal out of the Norman Regional in 2023, but Gasso expects another big effort from the Golden Bears on Saturday. 

“They’re fearless,” Gasso said. “And their coach — I’ve known Chelsea (Spencer) for a while. She’s just that baller-type. She was that way in college. She was one of the best shortstops out there, and just hard-nosed and her players are just like that. They play fearless.”

Oklahoma and Cal meet at 1 p.m. at Love’s Field on Saturday.

The winner moves into Sunday’s regional final, while the loser will have to work their way through the loser’s bracket on Saturday night and then have to win two games on Sunday to advance to next weekend’s Super Regionals. 



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Atencio

The term “Name, Image and Likeness” has become a heated topic of debate over the past few years. That’s because it has gotten completely out of hand in college sports, and has caused mid-major programs to suffer as college athletes hold universities hostage and inevitably transfer if they aren’t given enough money. But like it […]

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Atencio

The term “Name, Image and Likeness” has become a heated topic of debate over the past few years. That’s because it has gotten completely out of hand in college sports, and has caused mid-major programs to suffer as college athletes hold universities hostage and inevitably transfer if they aren’t given enough money.

But like it or not, NIL is here to stay, and it has started to trickle down from the college ranks. Now, more than 40 states have implemented some form of NIL opportunities for high school athletes.

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