CSC Blocks Collective NIL Deals, Sparks Antitrust Concerns originally appeared on Athlon Sports.

The College Sports Commission stunned athletic departments on Thursday by rejecting every donor-backed collective name-image-likeness deal that crossed its new NIL Go clearinghouse. Deloitte auditors ruled the contracts failed the “valid business purpose” standard, throttling the most popular off-campus payment channel just as revenue sharing begins. Compliance staffers at Power Five schools now face a backlog, recruits are in limbo and lawyers are watching closely for another antitrust test of athlete compensation limits. The decision arrives less than two weeks after Big 12 Media Days amplified concerns about NIL oversight and competitive balance across college football.

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What the memo actually says

The three-page letter, first obtained by AP News and shared with Division I ADs, explains that outside deals of $600 or more must prove (1) market-rate pay and (2) a commercial objective beyond funneling cash to athletes. A collective-hosted meet-and-greet or merch drop designed only to refill its war chest flunks both tests. More than 1,500 deals cleared NIL-Go between June 11 and July 10, but dozens tied to collectives were denied for the same reason.

Why athletic departments are furious

For three years compliance directors told boosters to route support through collectives. Now, without advance guidance, those same deals trigger boiler-plate rejections and no clear appeal path, administrators told FOX Sports. Athletes who signed spring agreements are waiting on money that may never arrive, and schools fear recruiting promises could unravel.

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Déjà vu: another squeeze on athlete pay

The timing feels familiar. As soon as the collective model finally gave athletes real leverage, a new governing body narrowed the lane. Schools can share up to $20.5 million a year with athletes under last month’s House settlement, but that cap remains well below true market value for football and men’s basketball stars. When regulators shut the most efficient outside-payment system without offering a realistic alternative, they invite the same antitrust arguments the NCAA just settled at enormous cost.

The legal fault lines

• Restraint of trade. Courts have repeatedly ruled that amateurism claims do not justify wage caps. A blanket ban on collective funding looks like a horizontal agreement among competitors (schools) to hold compensation down.

• Lack of due process. The CSC did not publish detailed guidance in advance, then penalized parties for breaking rules they could not see. Judges rarely tolerate retroactive enforcement in labor markets.

• Competitive balance myths. Collectives emerged precisely because different schools have wildly different donor bases. Wiping them out will not create parity; it merely pushes money under the table again, which undermines the CSC’s own transparency goals.

How this could be fixed before lawyers get involved

1. Publish a public rubric with dollar ranges and sample activations so schools can structure deals correctly the first time.

2. Create a 60-day grace period for contracts executed in good faith before July 10 so athletes are not caught in paperwork purgatory.

3. Fast-track low-dollar renewals while reserving deeper reviews for six-figure or first-time agreements.

4. Add an independent athlete ombudsperson empowered to challenge denials and speed up stalled payments.

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Bottom line

Regulators insist they are cleaning up abuses, but their first sweeping move guts the only mechanism that matched athletes with meaningful outside money. Unless the CSC pairs the “valid business purpose” doctrine with clear rules and timely approvals, the sport is headed for another courtroom showdown that history suggests the gatekeepers will lose.

For a deeper look at how aggressive oversight is already reshaping the space, read “Florida State Under Fire for NIL Era’s Dirty Secret” right here on Athlon.

This story was originally reported by Athlon Sports on Jul 11, 2025, where it first appeared.

Prairie View A&M announced the launch of a newly established fundraising initiative designed to bolster support for the school’s 350 student-athletes.

The introduction of the Panther Athletic Fund comes as colleges nationwide brace for significant changes in the world of collegiate sports.

Rising program and scholarship expenses, evolving revenue-sharing models, and expanding Name, Image, and Likeness (NIL) opportunities are reshaping the financial and competitive landscape.

The recent House vs. NCAA settlement, which redefined athletic departments’ fiscal responsibilities, further underscores the need for innovative funding solutions.

All 12 SWAC schools opted into the settlement in June.

“The Panther Athletic Fund marks a new era for Prairie View A&M Athletics,” said Anton Goff, Director of Athletics. “The playing field in college sports is changing rapidly, and our ability to compete starts with how we support our student-athletes and our coaches. Through the Panther Athletic Fund, Panther Nation has a direct way to impact the lives of our student athletes and programs and ensure PV is prepared to lead in this new landscape.”

At the heart of the Panther Athletic Fund are four strategic giving priorities, the school said, which includes:

Champions Society: This premier philanthropic group unites leadership donors who pledge $25,000 or more (at least $5,000 per year, payable over up to five years). Members provide transformational support and receive exclusive engagement opportunities and year-round recognition.

Sport-Specific Excellence Funds: Donors can earmark contributions for their favorite teams, supporting areas such as academics, nutrition, recruiting, equipment, team travel, and technology. These funds are essential for building competitive and sustainable programs.

Sport-Specific NIL/Revenue Share Funds: Contributions to these funds empower PVAMU to recruit and retain top-tier talent by providing resources for student-athletes to grow their personal brands and benefit from NIL opportunities.

Purple & Gold Fund: This unrestricted annual fund addresses the most immediate and high-impact needs across all athletic programs, ensuring that PVAMU Athletics remains agile and competitive in a rapidly changing environment.

“This isn’t just about fundraising — it’s about building the infrastructure for sustained success,” said Megan Reed, Director of Development for PVAMU Athletics. “Whether you’re supporting NIL, our sport-specific funds, or joining the Champions Society, every gift to the Panther Athletic Fund drives the future of Panther Athletics. Our donors are more than supporters — they are strategic partners in our mission.”

Every coach enters this season, regardless of their programs’ expectations, with a job to do on the field. However, the pressure can be on quickly for the sixteen head coaches in a conference like the SEC.

Earlier this week, CBS Sports released its annual hot seat rankings for every single head coach in the FBS. Nine experts ranked a coach’s job security on a scale. Five on the scale represented unsafe, while zero represented safe.

The SEC has about half of the head men under more pressure than the rest, with a trio in ‘start improving now,’ who are among the top five in all of college football this upcoming season. Then, a quartet in ‘pressure is mounting’ and one in ‘all good…for now.’ The rest left the vote feeling good about where they stand, with six being ‘safe and secure’ and a pair of coaches reaching to ‘untouchable.’

With that, here’s where their 16 head coaches rate as far as the hot seat according to those at CBS Sports:

Venables isn’t just the coach under the most pressure in the Southeastern Conference. He’s the one with the highest rating on the hot seat overall in the FBS, with his number being at 4.67, which is more than double what it was at this time last year when he was at a 2.0 and is two decimal points higher than the next coaches on the list in the 4.4s.

This is an obvious one, with OU being 22-17 (.564) through three seasons of his tenure, two of those being losing records at 6-7, including last year during their debut in the SEC. Now, with the investment they’ve made this offseason into this year’s team, the Sooners could be looking for a new coach next offseason if they disappoint again after what would be the program’s most disappointing run since the turn of the century.

In a three-way tie for fourth place is where Pittman finds himself at 4.22. That’s actually down from being a full-on five a year ago as the Razorbacks went 7-6 to get him at least to another season in Fayetteville.

That said, Pittman is by no means safe at 30-31 (.492) over a half decade as head coach of the ‘Hogs. At least another bowl berth, if not more, considering how routinely they’ve found themselves at just .500, could be what’s needed for this to continue on for a seventh season at Arkansas.

Also in that tie for fourth is Freeze at 4.22. Like Venables, Freeze also more than doubles the pressure on him after being a 2.0 last year. That’s after two seasons on The Plains, where the Tigers are 11-14 (.440), including a slight step back even this past fall at 5-7.

Things appeared to be trending well here with this season targeted as the first signs of success for the program of this tenure, and this decade for that matter, with what they’d done off the field. However, with that record paired with the recent headlines about him this summer, Freeze could have more time to work on his golf swing if this year doesn’t go well for him at Auburn.

Napier has been on a hot seat for some time now, specifically with how last season ended, taking him off it just a bit as he’s down from 4.0 to 3.67 after finishing at 8-5. He’s still in the Top 10, though, which represents the pressure he’s still under in Gainesville.

Being 5-7 in their final seven games, including four straight with a pair of big upsets to end the year, the Gators showed a sign of life but still only have Napier’s record at 19-19 (.500) with the Gators. Continuing that trajectory from the end of last season, if not better with dark horse hopes here for them to contend for a playoff spot, could now be what’s needed for him to stay on in the Swamp.

Stoops is the longest-tenured coach in the SEC with an all-time run leading the program in Lexington as the Wildcats are 77-73 (.513) under him since 2013. Even so, a new name could be the longest-tenured in the league by next offseason if things don’t get better in the bluegrass.

UK is trending down overall as it has followed two finishes at 7-6 with last season’s record of 4-8. That has taken Stoops from safety and security to more than double the pressure now as he’s in the Top 10 as well, with this season being a pivotal one for this once successful tenure at Kentucky.

Rounding out the top six is Kelly, who’s in a four-way tie with three other power-level coaches in Florida State’s Mike Norvell, USC’s Lincoln Riley, and Virginia’s Tony Elliott. That’s with Kelly, as well as Norvell, tying for the biggest mount in pressure as both went from untouchable at zeros to averages of 3.33.

It’s hard to think a coach who’s 29-11 (.725) with the Tigers and has the second-highest win percentage among active head coaches at (.728) would have a seat that is getting hot. That’s just the level of expectations at LSU, with a loss in its lone appearance in the SEC Championship and no berths into the College Football Playoff under him being failures for Kelly so far in Baton Rouge.

Remaining hot-seat ratings for head coaches in the SEC:

Mississippi State’s Jeff Lebby – 3.0
Alabama’s Kalen DeBoer – 2.33
Vanderbilt’s Clark Lea – 1.78
Texas A&M’s Mike Elko – 1.67
Missouri’s Eli Drinkwitz – 1.11
Ole Miss’ Lane Kiffin – 1.11
South Carolina’s Shane Beamer – 1.11
Tennessee’s Josh Heupel – 1.11
Texas’ Steve Sarkisian – 0.44
Georgia’s Kirby Smart – 0.11

Happy Friday, everyone. The new NIL clearinghouse is already flexing its muscles a bit. Letters were sent to several top tier programs explaining that existing agreements with players run afoul of the rules. Some explanation:

The letter explained that if a collective reaches a deal with an athlete to appear on behalf of the collective, which charges an admission fee, the standard is not met because the purpose of the event is to raise money to pay athletes, not to provide goods or services available to the general public for profit.

The same would apply to a deal an athlete makes to sell merchandise to raise money to pay that player because the purpose of “selling merchandise is to raise money to pay that student-athlete and potentially other student-athletes at a particular school or schools, which is not a valid business purpose” according to the NCAA rule.

A deal, however, could be approved if, for instance, the businesses paying the players had a broader purpose than simply acting as a collective. The letter uses a golf course or apparel company as examples.

“In other words, NIL collectives may act as marketing agencies that match student-athletes with businesses that have a valid business purpose and seek to use the student’s NIL to promote their businesses,” the letter said.

So, essentially, a collective’s role will be to distribute the capped $20.5M in payments to players, and to help broker deals between boosters and players for legit NIL agreements. The collective can no longer offer NIL deals to players, because the collective exists for the sole purpose of paying players. This makes sense, and if existing “NIL” deals with a collective are deemed noncompliant, then that money would theoretically count against a team’s salary cap.

This is what Auburn is counting on, but it seems to be wishful thinking. All the collective has to do is find a booster to pick up the check for part of the committed money. I am skeptical that the clearinghouse will be denying deals with private businesses based on the amount offered because it’s rather obvious that doing so wouldn’t hold up in court. As long as the clearinghouse sticks to policing collectives, it should survive. But not much will have changed if that’s the case, it’ll just be local boosters supplementing the pay for play salary cap and showing a legitimate business reason for doing so.

And Auburn will continue to suck.

Colin Gay evaluated Alabama’s special teams.

With the loss of Burnip to the NFL, California freshman Alex Asparuhov, who missed spring with an injury, and Colorado School of Mines transfer Blake Doud are expected to battle for starting reps in the fall. And with Nicholson gone, Conor Talty, who worked kickoffs for the Crimson Tide last year, is expected to take on place kicking duties.

Alabama lost both Henderson and Law to the transfer portal. But both of the Crimson Tide’s primary punt returners — Adams and Williams — are back for 2025 along with Jaylen Mbakwe, who had two punt returns and one kickoff return in 2024.

To be frank, we have no idea whether Alabama will be able to kick the ball in any form this season. There are plenty of athletes to compete in the return game as long as they can catch the ball cleanly. I’d rather not see Ryan Williams doing it though.

Chase Goodbread decided to compare Kalen DeBoer’s first offseason in Tuscaloosa to Hugh Freeze’s on the pasture.

There are plenty of ways the second-year moves of Freeze and DeBoer aren’t to be compared, but by changing offensive coordinators after just one season, they put themselves in similar boats. It’s a shakeup from the top down; one that speaks to the demand for quick results.

For Freeze, Auburn’s offense under Nix represented a significant forward stride — AU jumped from 90th to No. 29 in total offense — but at 19.1 points per game in SEC play, the scoreboard didn’t quite reflect the improvement in yardage. The team flailed its way to another losing record at 5-7, and with DeBoer currently running offseason circles around his rival counterpart in recruiting, the Freeze might be slowly melting on a hot seat.

For both coaches, the bottom line is wins.

Herb Jones got paid.

New Orleans Pelicans forward Herb Jones has agreed to a three-year, $68 million contract extension with the franchise, representatives Mark Bartelstein and Kieran Piller of Priority Sports told ESPN.

Jones now has a total of five years and $97 million on his Pelicans deal, with a new player option in 2029-30.

The 26-year-old has risen from a second-round pick in the 2021 NBA draft to a two-way stalwart for the Pelicans, being named to the 2023-24 All-Defensive first team. He is one of eight players with 350 steals and 150 blocks since he entered the league. Jones has ranked in the top 10 in defense against isolations over the past two seasons among players to defend 150 isolations, per GeniusIQ.

Not many dudes play defense in the NBA, and even fewer love it like Herb.

Najee Harris had a Little Ralphie moment on July 4, but sounds like he will be OK.

“Najee Harris was present at a 4th of July event where a fireworks mishap resulted in injuries to several attendees,” Hendrickson said in a statement, via Rapoport. “Najee sustained a superficial eye injury during the incident, but is fully expected to be ready for the upcoming NFL season.”

The Mercury News first reported Harris’ accident.

Rapoport added that Harris is likely to miss the start of training camp, which begins July 17 for the Chargers.

Last, Nick Kelly has a cool story about how Labaron Philon surprised his teammates and coaches.

Mallette’s phone also rang one night in late May. He didn’t recognize the number, though. It was a group FaceTime call, though. Included on the video call he saw all the returners: Latrell Wrightsell Jr., Aden Holloway and Aiden Sherrell, plus one unknown number.

The unknown number: Philon’s. He had changed it. But that wasn’t the biggest surprise. No. The true surprise was he revealed his plan to return.

“I didn’t know he was coming back,” forward Aiden Sherrell said. “Coach kept it a secret from us. When we found out, we were super excited.”

As part of the call, Philon also had a message to send.

“His whole mindset when he came back, what he told us on the phone and told us in the locker room is we have unfinished business,” Mallette said. “We want to win the whole thing. We want to win it all. We feel like we came up short on our goals. That’s kind of the attitude of our locker room: We’re really hungry. I think he’s incredibly hungry. He’s going to do great.”

If that dude reaches his full potential next year, this team is going to be hell.

That’s about it for today. Have a great weekend.

Roll Tide.