NIL
PWHL and Greenfly partnership illustrates marketing opportunity in tunnel walks
The GIST: Since the beginning, the PWHL has been intentional in its development, from signing a CBA before the puck dropped to nabbing early broadcast and founding partners. One of those decisions — a deal with software company Greenfly — has provided insight into how athlete engagement behaviors can shape sponsorship, especially amid the growth […]


The GIST: Since the beginning, the PWHL has been intentional in its development, from signing a CBA before the puck dropped to nabbing early broadcast and founding partners. One of those decisions — a deal with software company Greenfly — has provided insight into how athlete engagement behaviors can shape sponsorship, especially amid the growth opportunity of tunnel walks.
- We spoke with leadership from the PWHL and Greenfly this month to learn more about how capturing these pregame moments and sharing digital assets empowers athletes and brands. So many reasons to celly.
The partnership: Before its inaugural draft, the PWHL worked with Greenfly to organize its digital assets for athletes. During the season, Greenfly’s tech auto-tags players in photos, and athletes are immediately able to download their photos for social media. Nearly all PWHLers have used the platform, and the average downloads per player are 4x higher compared to similar pro leagues.
The results: Since athletes are posting to social media and cultivating engagement, brands featured in these photos are building up their sponsor media value (SVM) thanks to increased exposure and engagement. Greenfly told The GIST that PWHL athletes tend to post pictures of their pregame outfits during their tunnel walk, an experience that is being monetized across sports.
Zooming out: While the NBA, NFL, and WNBA have pivoted to include tunnel walks in their storytelling, they’re still a relatively untapped market in sports sponsorship considering the high athlete engagement. While pro leagues are catching on, there’s still plenty of sponsorship opportunities at the player and team level, especially with women’s sports fans being very online.
- They’re also a way for brands to organically associate with women athletes — some of the most powerful influencers out there — and relate to fans through genuine lifestyle content. That is how a majority of Gen Z fans connect with sports, anyway. Doing it for the plot.
NIL
Cowboy Baseball Sweeps UCF – Oklahoma State University Athletics
STILLWATER – Oklahoma State wrapped up a Big 12 series sweep against UCF with a 10-6 win Sunday afternoon at O’Brate Stadium. The win was OSU’s second Big 12 series sweep of the season as the Cowboys improved to 10-11 in conference play and 22-21 overall. UCF fell to 24-23 and 6-18 in the […]

The win was OSU’s second Big 12 series sweep of the season as the Cowboys improved to 10-11 in conference play and 22-21 overall. UCF fell to 24-23 and 6-18 in the league.
The offensive effort was led by the trio of Colin Brueggemann, Jayson Jones and Brock Thompson. Each homered and combined to drive in nine of the 10 Cowboy runs.
Sean Youngerman made his fourth start of the season for the Cowboys, pitching five innings and striking out six while allowing two runs, one earned. The right-hander earned the win, moving him to 3-1 on the season and bringing his season ERA to 1.99.
Matthew Brown recorded the final two outs of the game, working out of a bases-loaded jam, to pick up the first save of his collegiate career.
Youngerman was dominant in the second inning, striking out the side, and the Cowboys’ bats followed suit with a two-out rally in the bottom of the frame.
Kollin Ritchie got things started by reaching on an error, and Beau Sylvester followed with a walk. Thompson then came to the dish and battled his way to a full count, fouling off five pitches in the process. On the 10th pitch of the at-bat, the freshman lifted a ball into the visitor’s bullpen for his third home run of the series to give the Cowboys a 3-0 lead.
The Pokes had another loud inning in the third, starting with a Nolan Schubart one-out walk. Brueggemann then deposited a ball into the right-field bleachers, extending the lead to 5-0. Up next, Jones matched Brueggemann with a deep shot over the left center-field bleachers, with the back-to-back homers pushing the lead to six.
Youngerman got into some trouble in the fourth inning as UCF loaded the bases with one out. He induced a ground ball to shortstop, but an errant throw to first allowed two runs to score to make it a 6-2 game.
OSU got those runs back and then some in the bottom of the inning, loading the bases with nobody out. The third inning culprits, Brueggemann and Jones each had RBI singles, with Brueggemann driving in a pair. Ritchie joined the action with an RBI single to right field to make it 10-2.
Hunter Watkins took over for Youngerman in the sixth inning and pitched 2 1/3 innings, allowing two runs, one of them earned. The Knights scored three runs in the eighth, making it a 10-5 game, but Brennan Phillips came in and retired the final two batters to escape further damage.
Brown inherited the bases loaded with one out in the top of the ninth and hit the first batter he faced to make it a 10-6 game. But the freshman then induced Braden Calise to ground into a game-ending double play to secure the win.
Up next, the Cowboys travel to Waco, Texas, for a Big 12 series against Baylor. First pitch for Friday’s opener is scheduled for 6:30 p.m.
NIL
Fremont Ross OHSAA Detroit Mercy, basketball
Ayden Carter is living a fantasy as a wish becomes reality. The Fremont Ross graduate parlayed two years at Division II Walsh University into an opportunity to continue his career at the University of Detroit Mercy. “Once the season ended it was time to enter my name into the transfer portal and try to fulfill […]

Ayden Carter is living a fantasy as a wish becomes reality.
The Fremont Ross graduate parlayed two years at Division II Walsh University into an opportunity to continue his career at the University of Detroit Mercy.
“Once the season ended it was time to enter my name into the transfer portal and try to fulfill my dream of going D1,” Carter said. “The portal process was just that, a dream. In the first five minutes of my name entering the portal, I was hearing from schools looking to offer scholarships, NIL money, etc. to have a chance at landing me.
“I was contacted and offered by schools all across the country, fielding nearly 100 calls throughout the entire process. With that, no visit to another school felt like family as much as the University of Detroit Mercy. From the first conversation with Coach (Mark) Montgomery, I loved everything he had to say and most importantly how he felt about me as a player and a person.”
Carter joins Greg Bender as the only Little Giants boys to play Division I basketball. Bender played at North Carolina Wilmington from 1986-89.
Detroit won eight games last season in Montgomery’s first year, after one the previous season. Montgomery is a former assistant to Tom Izzo at Michigan State.
“I took an official visit to UDM and that sealed the deal for me,” Carter said. “The entire staff treated me and my family with the utmost respect throughout the three day process. They took us all around the city, put me up in a great hotel and of course showed me the historic Callahan Hall.
“I felt that this would be a place that I could thrive in, especially with a great staff behind me and with that I decided to commit. I thank God, my family and all my previous teammates for helping me get to this point in my career and I couldn’t be more excited to begin this new journey.”
Detroit junior Orlando Lovejoy stuck with Montgomery after averaging 16.4 points last season, despite the prospect of more NIL/revenue sharing money elsewhere.
Carter wants to win a Horizon League championship and earn all-conference status. He has three years of eligibility and plans to pursue a Master’s degree in communications.
No player in the Great Midwest Athletic Conference scored more than Carter’s 34 points in a setback to Northwood last season. Carter was among the top 50 in the nation in points per game in Division II.
“I started to gain attention from sports agencies looking to sign me to their company,” he said. “I decided to finish the season strong and enter into the next phase, with my support system as my main source of help.”
He scored 1,000 points in two seasons at Ross and he’s more than half way to 1,000 for college. He started each of the 20 games he played in as sophomore, missing a few with an injury.
He was second in the GMAC at 19.4 points per game to lead the team, was second at 5.7 rebounds and added two assists. He collected a career high 12 rebounds in the same game he scored 34 points.
“It was going into my sophomore year that I knew I was going to earn the chance to show my full potential,” he said. “My dad (Bobby) and I worked harder than ever before leading up to my sophomore season. We hit the weight room every day, skill work on the court and I made sure to be in the best shape I could be.
“Once we got to campus, I solidified my spot as a starter and made it known I had put the work in and grew as a player from my freshman season. I had the mindset and confidence to know I put the work in and had the ability to go and achieve my goal of taking my game to the highest level.
“With God on my side, I was able to do just that. Without Jesus, none of this would have been possible and I give him all the praise.”
Carter was first player off the bench as a freshman. Walsh (24-6) finished first in the GMAC, won the league tournament and advanced to the national tourney.
“I joined an experienced Walsh team that came off of winning the GMAC the (previous) two seasons,” Carter said. “With that, I earned my spot, being the only freshman to not just play (all others red shirted) but to be a consistent sixth-man that played the fourth most minutes of anyone on the team.”
Carter is stronger, which he utilizes in the post, among other things.
“Overall physicality has increased greatly,” he said. “I learned how to take over a game and score in every area of the game.”
There are still questions to be answered by the court because of appeals, but it’s believed all basketball players will benefit from revenue sharing Carter’s first year at a Division I program. Name, image and likeness will remain part of the equation in some capacity.
“NIL is a huge part of college basketball in today’s game and I am thankful to be getting my piece of the pie for playing the game I love,” Carter said.
mhorn@gannett.com
419-307-4892
X: @MatthewHornNH
NIL
Jalen Brunson and Josh Hart talked about the greatest college coaches ever: “Some of them are just great recruiters”
When Jalen Brunson and Josh Hart sit down to talk about what makes a college coach truly great, you know you’re getting more than just a list of names; you’re getting a real, unfiltered look at the business of college basketball. Their conversation about Rick Pitino and the broader landscape of elite coaches is a […]

When Jalen Brunson and Josh Hart sit down to talk about what makes a college coach truly great, you know you’re getting more than just a list of names; you’re getting a real, unfiltered look at the business of college basketball.
Their conversation about Rick Pitino and the broader landscape of elite coaches is a masterclass in how the game has changed and how they best adapt or get left behind.
Pitino’s fiery energy and accountability in the NIL era
Brunson started it off with a question about Pitino’s legacy.
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“Rick Pitino has always been an amazing coach, right? He’s always been up there, but I feel like to do what he’s done in another conference with another team… What does this do for you guys for him and like the conversation? In terms of like elite college coaches, like are you surprised to see them there?”
“No. No, but the thing I think this is really cool about that is… you seen little clips of him talking to his players and it’s still that fiery Rick Pitino energy. It’s not like… the climate I was seeing in college is different where you kind of have to do a little bit more babying and coddling and recruiting your own players and doing that. He’s still… he’s adjusted to it. Yeah, he’s still doing a good job of, you know, going at guys and holding guys accountable and those kind of things, so that’s what I think is really cool,” Hart explained.
Pitino’s adaptability is the story. He’s the only coach in Division One history to win a regular season conference title with five different schools, a feat that speaks to his ability to evolve and keep winning no matter the era or the roster.
“I mean, I think it’ll go down as what I was gonna say, obviously a top coach, but that’s not for sure,” Hart said. “I’m Jay Wright. Who do you know? John Wooden. Okay, to a while ago, pretty far back. Coach K. The last three spots are tough,” he then added.
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Related: “I knew my days with the Celtics were over” – Larry Bird admits his love for Boston ended when the team traded his favorite teammate
The difference between great recruiters and great coaches
But the conversation quickly turns to the difference between coaching and recruiting. “There’s a couple of guys. I don’t think they were great coaches. I think they were great recruiters. And I say Roy Williams, though. I think he was a great recruiter,” Hart chimes in. “Recruiter. [Jim] Boeheim. [Jim] Calhoun. I feel like we’re missing a lot. Yeah, I’m gonna say Boeheim was great. I’m gonna say Calhoun just because there’s more championships. Mark Few, I think he cracks the top ten. [Billy] Donovan had a great run, the repeat, two-peat, two-peat, repeat. He’s not top five, but Bill Self is up there. Bill Self is a hell of a recruiter.”
The new era of NIL and the transfer portal has only blurred the line further. Coaches are now part recruiters and part CEOs, managing rosters that turn over every year and competing not just on the court but in the marketplace.
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Some of those whom Hart and Brunson named adjusted to the new environment, and some didn’t. Boeheim is one of the coaches that decided to give up and retire, rather than fight the battle he can’t win. Bill Self and Rick Pitino are still going strong, showing the ability to keep up with the time and the new NIL deals and transfer portal.
Pitino’s ability to stay relevant, keep that “fiery energy,” and hold players accountable while also navigating the chaos of modern college hoops is what sets him apart. Some coaches win with X’s and O’s, others with charisma and recruiting pitches. The truly elite? They do both and they do it year after year, no matter how the game changes. For Brunson and Hart, that’s the difference between a great recruiter and a great coach. And in today’s college basketball, you better be both.
Related: Mike Bibby has a clear stance on recruiting players since NIL: “If that’s the first thing the kid asks about, I don’t want it”
NIL
Tight end Keyan Burnett returning to Arizona after spring spent at Kansas, per report
As anyone who’s lived in Tucson for long enough knows, this town will always take you back. Same goes for the football team when you play a position of need. Former Arizona tight end Keyan Burnett its transferring back to the Wildcats after spending the spring with Kansas, according to 247Sports’ Matt Zenitz. Burnett was […]


As anyone who’s lived in Tucson for long enough knows, this town will always take you back. Same goes for the football team when you play a position of need.
Former Arizona tight end Keyan Burnett its transferring back to the Wildcats after spending the spring with Kansas, according to 247Sports’ Matt Zenitz.
Burnett was one of more two dozen members of the 2024 team who entered the NCAA transfer portal in December, eventually signing with Kansas. But after spending four months with the Jayhawks and going through spring ball he re-entered the portal last month.
In three seasons with the UA the 6-foot-6, 248-pound Burnett appeared in 32 games with eight starts. He started three of the first four games last fall, including the Big 12 opener at Utah when he caught a late touchdown pass from Noah Fifita (his high school teammate at Servite in Anaheim, Calif.) to help seal the win.
That was the only career TD for Burnett, who has caught 24 passes including 18 in 2024.
Burnett, the son of former Arizona defensive star Chester Burnett, was a 4-star prospect in the UA’s landmark 2022 recruiting class that also featured Fifita and fellow Servite teammates Jacob Manu and Tetairoa McMillan.
Tight end was a position offensive coordinator Seth Doege noted at the end of spring ball was in need of more depth. Sam Olson started most games last season and Tyler Powell stood out during spring, while Arizona also added Cameron Barmore from the portal and has 3-star prospect Kellan Ford arriving this summer.
Burnett is the second ex-Wildcat to come back to Arizona this offseason after signing elsewhere. Defensive lineman Tia Savea, a starter on the 2023 team that went 10-3 and won the Alamo Bowl, returned to Tucson after spending last year.
NIL
Nick Saban urges President Trump to assist in regulating NIL with Executive Order
President Donald Trump was in Tuscaloosa over the weekend to deliver the commencement speech for the spring graduating class from the University of Alabama. Trump was introduced to the crowd by legendary former Alabama Crimson Tide coach Nick Saban. Saban has stayed in the limelight in college sports as an analyst and commentator on the […]

President Donald Trump was in Tuscaloosa over the weekend to deliver the commencement speech for the spring graduating class from the University of Alabama. Trump was introduced to the crowd by legendary former Alabama Crimson Tide coach Nick Saban. Saban has stayed in the limelight in college sports as an analyst and commentator on the landscape of college football.
Many of Saban’s comments on the current state of college football are related to name. image, and likeness (NIL) and the transfer portal. Saban is not a fan of either program, or at least in their current state. He has long stated that he thinks NIL needs to be regulated and it creates unfair advantages for schools with deeper pockets and a stronger alumni base supporting their schools NIL war chest. Now it appears Saban has brought his complaints to the Office of the President and Trump has listened.
““I personally think we probably need some national legislation to make the rules the same in all the states because right now, different rules govern each state in terms of what you can and can’t do with players. I think it’s up to the NCAA to sort of [say], we’ve gone overboard a little bit to give these players all these opportunities. You have to have contracts.
“If you have a contract, you have a responsibility, and you have to fulfill the contract. … It’d be for coaches and players, and the players should make money. I’m not against the players making money. They should make money. But they should have a contract and a responsibility to fulfill, just like a coach does, and there’s some penalty if you leave a team and you have a contract. Just like most coaches have buyouts, and they pay them if they leave. … I think the NCAA is afraid of lawsuits, so they need some legal protection from litigation for this to get fixed.”
– Former Alabama HC NIck Saban
After meeting with Saban, the President indicated that he was going to have his aides look into drafting an executive order to regulate NIL. NIL came to existence over four years ago after the Supreme Court ruled, in a 9-0 ruling nonetheless, that the NCAA was violating the rights of player to utilize their own images for profit. The Supreme Court argued that the fact that the NCAA was able to profit off of the name, image, and likeness of college athletes to the tune of billions of dollars in revenue, was akin to modern day slavery.
If Trump truly wants to wade into the waters of NIL regulation, he is sure to face litigation and court interference. The absolute irony here is Nick Saban being the coach that champions fairness and equity on college football. While never proven, there were whispers for decades of improprieties on the Alabama football team. In another ironic twist, NIL seems to have actually brought parity back to college football. The days of SEC teams dominating the college football playoff system appear over. Maybe that is the real reason Saban is screaming so loudly on this issue.
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Auburn Tigers football boosters said to have divested NIL from Bryan Harsin’s program almost immediately
The Auburn Tigers football program’s boosters didn’t buy into Bryan Harsin, as CBS Sports’ Will Backus relayed. Backus listed the Boise native as the No. 10 worst coaching hire in the last 15 years. As Backus notes, Harsin’s failures, combined with the boosters’ lack of investment, has led to Hugh Freeze coaching from a recruiting […]

The Auburn Tigers football program’s boosters didn’t buy into Bryan Harsin, as CBS Sports’ Will Backus relayed. Backus listed the Boise native as the No. 10 worst coaching hire in the last 15 years.
As Backus notes, Harsin’s failures, combined with the boosters’ lack of investment, has led to Hugh Freeze coaching from a recruiting hole.
“Harsin was never a good fit at Auburn, even if he came to The Plains with a solid résumé from his time at Boise State. He didn’t have the backing of the boosters, and his pairing with the Tigers was the result of a hectic coaching search run by an athletic director without much big-time experience. Harsin wasn’t ready for the grind of SEC recruiting and put Auburn in a talent hole that it’s still trying to dig out of under coach Hugh Freeze. It’s no wonder that Harsin only got 21 games,” Backus wrote.
Harsin got a $15.3 million buyout from AU upon his October 31, 2022, firing, good for 70% of the remaining value on his six-year, $31.5 million contract. While the program didn’t spend much on recruits during his two cycles on the Plains, it did fork over millions to get rid of him.
Now, Harsin is the offensive coordinator at Cal. The results, perhaps unsurprisingly, have been similar to his Tigers coaching tenure: a mass recruit exodus into the transfer portal.
Buyers remorse in Berkeley? At least a little bit.
Regardless of how things go from here in Cal, though, Harsin’s legacy as a head coach is sealed after great years in his homestate of Idaho, and two of the most counterproductive years an SEC coach has had since the dawn of NIL.
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