NIL
For Veronica Wallace '23, '24MBA, advocating for workplace representation is part of the job
Veronica Wallace ’23, ’24MBA made inclusion a major part of her Bryant experience; it’s a passion she has carried over to the working world, as well. Wallace, who earned her MBA in Business Analytics after completing her undergraduate degree in Marketing with a minor in Sociology, worked as a sports management associate at the Kraft […]
Veronica Wallace ’23, ’24MBA made inclusion a major part of her Bryant experience; it’s a passion she has carried over to the working world, as well.
Wallace, who earned her MBA in Business Analytics after completing her undergraduate degree in Marketing with a minor in Sociology, worked as a sports management associate at the Kraft Group, owners of the New England Patriots and the New England Revolution, prior to joining the Rhode Island FC soccer team as a corporate partnerships coordinator in April 2025.
The 18-month position was part of the Kraft Group’s leadership development program and provides experience in sports operations, marketing and sales, and business operations — including human resources, information technology, and finance.
That would be plenty for anyone, but Wallace also saw the job as an opportunity to help build a workplace that’s more inclusive.
Wallace, who recently presented at the Black Women’s Blueprint’s annual Women of Color Conference at Bryant and spoke at last year’s Day of Understanding, was a leader of the group W.O.K.E. Athletes while at Bryant.
“It provided an open platform to talk about different issues and allow the community to come together,” says Wallace, noting that the group advocated for athletes from all underrepresented groups. “We have all been in rooms where people didn’t understand our stories.”
“We have all been in rooms where people didn’t understand our stories.”
Wallace brought that advocacy experience to the Kraft Group along with the experience of having been a student athlete at Bryant, where she ran track as well as serving as a resident assistant, graduate assistant, international student integration coordinator, orientation leader, 4Mile program counselor, and a member of the Bryant Senior Advisory Committee.
“There are not a lot of women, and particularly women of color, in the sports industry,” she says. “I was put in a position where I could make it feel more inclusive for me and others like me.”
Her advocacy also extends to those on the field. For example, when the Patriots’ fortunes declined last season under first-year head coach Jerod Mayo — the first Black head coach in team history — racial animus was an unfortunate part of the public response.
“It’s easy to see athletes as superstars and not how these incidents can affect them,” says Wallace, who has taken the initiative to raise awareness about hate speech in monthly staff meetings.
Wallace says increased representation within the NFL has been encouraging. Currently, there are 15 women coaches working in the league, and three NFL franchises have women owners: the Tennessee Titans, New Orleans Saints, and Detroit Lions. Additionally, Jason Wright was named the first Black team president in 2020, serving in that capacity for the Washington Commanders through 2024.
Taking on a vocal role as a representative of her community can be a challenge, Wallace acknowledges.
“I stay away from the politics and focus on the best ways to support the company and our athletes,” she says. “We need to be kind to each other and make people feel welcomed and safe.”
Support from within the Kraft organization has been strong, she adds.
“My boss always wants to hear what I have to say,” she says. “The experience has been really great so far.”
On a personal level, Wallace has grown more comfortable with expressing her authentic self at work.
“At the end of the day, what you look like doesn’t dictate your work ethic,” she says. “If you come in with an afro, hair braids, or a different hairstyle, it doesn’t matter; you deserve to be there, and that’s not dictated by aesthetics.”
“What you look like doesn’t dictate your work ethic. If you come in with an afro, hair braids, or a different hairstyle, it doesn’t matter; you deserve to be there, and that’s not dictated by aesthetics.”
Wallace urges other women and people of color to be unafraid of having conversations around issues of race, gender, and representation in the workplace.
“You are going to be uncomfortable, especially having certain conversations in a room where people don’t look like you or cannot relate to what’s being discussed,” she says.
The goal is to inspire as well as educate, Wallace emphasizes.
“Continue to strive for your dreams, goals, and aspirations. because entering a space that isn’t diverse is crucial for setting an example and being a role model for generations after you,” adds Wallace. “You are history in the making.”
NIL
Tennessee agrees to apparel deal with adidas, set to leave Nike
As its agreement with Nike gets ready to expire, Tennessee is going back to its former apparel partner. The school agreed to a new deal with adidas, On3’s Brett McMurphy has confirmed, as first reported by ESPN’s Chris Low. Tennessee left adidas in 2014 to sign with Nike, and the amended deal runs through 2026. […]
As its agreement with Nike gets ready to expire, Tennessee is going back to its former apparel partner. The school agreed to a new deal with adidas, On3’s Brett McMurphy has confirmed, as first reported by ESPN’s Chris Low.
Tennessee left adidas in 2014 to sign with Nike, and the amended deal runs through 2026. Through the partnership, the university is set to receive $1.2 million in base compensation in 2025-26 and $4.5 million in annual product allotment.
UT initially signed its deal with Nike in 2014, and the original contract paid the school $7.6 million through 2022-23. However, the amendment increased that figure to 11.6 million over 11 years and increased the scheduled payment to $1.2 million for the final three years of the agreement, starting in 2023-24.
Tennessee is the latest high-profile addition to adidas’ school partners. The company signed an agreement with Texas A&M in 2022 worth more than $47 million over five years, according to Sports Business Journal, and $3 million per year in base compensation.
Texas Tech also secured a 10-year partnership with adidas in 2024 that includes $50 million in total product allotment. Additionally, former Red Raiders star Patrick Mahomes – who has an endorsement deal with adidas – partnered with the school on an NIL initiative. Six athletes signed with “Team Mahomes” as part of NIL deals.
The inaugural list of “Team Mahomes” athletes included five-star receiver Micah Hudson, USA Softball Collegiate Player of the Year NiJaree Canady and women’s basketball leading scorer Jasmine Shavers. Men’s golfer Matthew Comegys, women’s soccer star Sam Courtwright and Freshman All-American baseball player TJ Pompey rounded out the group.
Full terms of the endorsement contracts were not made available; however, the six athletes participated in brand marketing campaigns. That included marketing Mahomes’ signature shoe and apparel line with adidas.
NIL
Soccer Hosting Holy Cross (Ind.) Thursday Afternoon for Exhibition
The Ball State soccer team plays in its second and final exhibition of the 2025 season when it hosts Holy Cross (Ind.) at 4 p.m. on Thursday at the Briner Sports Complex. The Cardinals played Wright State on Sunday and will open up the regular season at 1 p.m. on Sunday, Aug. 17 against Purdue […]
The Cardinals played Wright State on Sunday and will open up the regular season at 1 p.m. on Sunday, Aug. 17 against Purdue in Muncie.
Thursday’s promotion is Faculty Appreciation Day, where nominated professors will be recognized at halftime.
Head coach Andy Stoots enters his first season leading the program after recent stints at Missouri and Louisville.
NIL
Adidas deal could land 5-star recruit Tristen Keys
While University of Tennessee was mulling a lucrative offer from Adidas this spring, Tristen Keys, the No. 1 wide receiver recruit in the nation, was doing the same. There’s a chance they could join forces under the Adidas umbrella now that both UT and the blue-chip prospect have signed with the apparel brand. On Aug. […]
While University of Tennessee was mulling a lucrative offer from Adidas this spring, Tristen Keys, the No. 1 wide receiver recruit in the nation, was doing the same.
There’s a chance they could join forces under the Adidas umbrella now that both UT and the blue-chip prospect have signed with the apparel brand.
On Aug. 13, UT announced a 10-year deal with Adidas, beginning in 2026, to become the Vols’ official apparel partner.
On June 8, Adidas announced it had signed Keys to a name, image and likeness contract, continuing its strategy to aggressively land elite high school recruits before they choose a college.
“When we think about our core consumer, they know about that kid, that top high school athlete, more than ever,” Chris McGuire, Adidas Vice President of Sports Marketing, told Knox News when referring to the company’s approach to NIL for high school athletes.
“Social (media) has led all these individual athletes to have their own platform to talk to larger fan bases. They are becoming individuals that kids look up to in their sport.”
How 5-star QB Faizon Brandon can land Tristen Keys
In March, Keys committed to LSU, a Nike school. But it’s been widely reported that he is considering flipping his commitment to Tennessee, Miami or Texas A&M. All three will be Adidas schools when UT joins the fold in July 2026.
Keys is a 6-foot-3, 180-pounder from Hattiesburg, Mississippi. The five-star recruit is ranked the No. 1 wide receiver and No. 6 prospect overall in the 2026 class, according to 247Sports Composite.
Tennessee commitment Faizon Brandon, a five-star quarterback, has been trying to convince Keys to flip to the Vols. Notably, Brandon wore bright orange Adidas cleats during a recent high school practice.
It hinted that Brandon and Keys could be fellow Adidas ambassadors as well as future teammates.
That would be a dream pairing for the Vols. It’s only a fantasy unless Keys commits to UT, and there’s no timetable for that potential announcement.
But UT’s deal with Adidas is an encouraging sign for the Vols landing Keys, a centerpiece of the shoe brand’s collection of high school athletes.
What Adidas says about impact on recruiting via NIL
Whether UT can flip Keys won’t define Adidas’ impact on Vols recruiting. But it’s a timely peek into the triangulation that goes into landing premier prospects in the NIL era.
The university matters. The brand and its NIL package matters. And the recruit considers both.
Typically, players wear the shoe brand under contract to their school. In the NIL era, that might change as athletes sign with brands not partnered with their school.
But it’s much easier, and perhaps more financially beneficial to the athlete, if the athlete and school are contracted to the same brand.
Adidas is a leader in NIL because it dove headfirst into the industry once it was adopted by the NCAA in 2021. The company has remained aggressive in the NIL space, and but there’s plenty of competition by other apparel brands like Nike and Under Armour.
Adidas knows its impact on recruiting through NIL is a selling point to potential
“What we want to do is make sure we have a strong base of NIL athletes under contract, and then our college coaches know that they are comfortable talking to them,” McGuire said. “At the end of the day, it’s up to that kid to make that choice of what school they want to attend.”
Adidas is already trying to sign current UT athletes to NIL deals.
Once the partnership begins in July 2026, every UT athlete will be eligible to participate in Adidas’ NIL Ambassador Network, which touts more than 12,000 college athletes who earn a percentage of the sales they drive for key products and campaigns.
The NIL Ambassador Network is only available to athletes at Adidas-partnered Division I schools. It’s part of Adidas’ attempt to lock up athletes from high school to college and possibly professional ranks.
Adam Sparks is the Tennessee football beat reporter. Email adam.sparks@knoxnews.com. X, formerly known as Twitter@AdamSparks. Support strong local journalism by subscribing at knoxnews.com/subscribe.
Get the latest news and insight on SEC football by subscribing to the SEC Unfiltered newsletter, delivered straight to your inbox.
NIL
PROP approves double first base rule in Division I softball
Story Links The NCAA Playing Rules Oversight Panel on Wednesday approved requiring a double first base to be implemented in softball for the 2025-26 academic year for Division I. Implementation in Divisions II and III will be delayed until 2026-27. After a thorough discussion in June, the NCAA Softball Rules Committee made […]
The NCAA Playing Rules Oversight Panel on Wednesday approved requiring a double first base to be implemented in softball for the 2025-26 academic year for Division I. Implementation in Divisions II and III will be delayed until 2026-27.
After a thorough discussion in June, the NCAA Softball Rules Committee made the recommendation in an effort to better define a running lane between home plate and first base. This can help umpires make calls when deciding whether the offensive player interfered with a defensive player’s ability to catch a throw.
Video review
The panel approved a measure that allows a team to retain a video review challenge if the call on the field is overturned.
If a game goes into extra innings, all remaining challenges will carry over.
Other tweaks to the video review system include:
- A video challenge will be allowed if interference (including collisions) is not called on the field and the ball remains live.
- Interference called on the field will not be reviewable, and all base runners will remain at the bases they were occupying. The exceptions to nonreviewable interference calls will be spectator and batter interference.
- A “no catch” call within the infield will be reviewable only if it results in the third out with runners on base or any time with the batter/runner only. However, a catch call within the infield area is not reviewable at any time.
- If video review is conducted on-site by the crew chief, the monitors should not be within any team area. At least one umpire should remain on the field during a video review.
- During a video review, the defensive team will remain on the field and can huddle or warm up. Offensive players can leave the batter’s box, the bases and the on-deck circle. However, once the umpire returns with the decision on the video review, both teams must be ready to play. If there is a defensive delay, a ball will be added to the count. If there is an offensive delay, a strike will be added to the count.
Other rules changes:
- One-way electronic communication devices may be used by offensive players. Communication can originate from the dugouts or coaches boxes.
- All protests will be resolved during the game. Games will no longer be played “under protest,” awaiting postgame decisions by the NCAA secretary-rules editor for softball.
- Once a play is under video review, replays of the play can be shown at any speed on the in-game video board.
Rescinded proposal
After reviewing comments from the membership, the NCAA Softball Rules Committee rescinded a proposal that if a hitter has one foot completely out of the batter’s box or stepping on the plate while contacting a pitch, an immediate dead ball would be called.
The rule remains that if any part of a batter’s body is touching home plate or on the ground outside the lines of the batter’s box at the moment of bat-and-ball contact, a delayed dead ball is signaled. The coach of the defensive team can choose either the result of the play or the standard effect for illegal contact, which is a strike on the batter and all base runners having to return to the base legally occupied at the time of the pitch. If the standard effect for illegal contact is chosen and it is the third strike, the batter is declared out.
Obstruction rule
During its meeting in June, the NCAA Softball Rules Committee clarified the obstruction rule.
Obstruction occurs when a defensive player, neither in possession of the ball nor in the act of fielding a batted ball, impedes a batter’s attempt to make contact with a pitch or impedes the progress of any runner who is legally running bases on a live ball. It can be intentional or unintentional.
It is obstruction when a defensive player, while not in possession of the ball, does one of the following:
- Blocks any part of the leading edge of first, second or third base or home plate (as defined).
- Otherwise blocks the runner from advancing or returning to a base.
The defensive player is not considered obstructing if the player is in possession of the ball or if the movement or position of the defensive player did not impede or alter the runner’s path to a base or home plate.
Notes:
- Once in possession of the ball, the defensive player can be positioned between the runner and the base/plate.
- Obstruction may be ruled even though there is no physical contact.
- Obstruction can occur on a force or tag play.
- Blocking the leading edge of the base constitutes obstruction unless the runner’s ability to reach the base is not hindered.
- If the base runner would have been out, regardless of the defensive player’s movement or positioning, the runner would remain out, and the obstruction would be ignored.
NIL
Tennessee football
AI-assisted summary Top-ranked 2026 wide receiver recruit Tristen Keys, already signed with Adidas, is considering flipping his commitment from LSU to Tennessee, an Adidas school starting in 2026. Tennessee’s 10-year apparel deal with Adidas may influence Keys’ decision, as it aligns with his existing NIL contract. Five-star quarterback and Tennessee commit Faizon Brandon is actively […]
- Top-ranked 2026 wide receiver recruit Tristen Keys, already signed with Adidas, is considering flipping his commitment from LSU to Tennessee, an Adidas school starting in 2026.
- Tennessee’s 10-year apparel deal with Adidas may influence Keys’ decision, as it aligns with his existing NIL contract.
- Five-star quarterback and Tennessee commit Faizon Brandon is actively recruiting Keys, adding another layer to the Vols’ pursuit.
While University of Tennessee was mulling a lucrative offer from Adidas this spring, Tristen Keys, the No. 1 wide receiver recruit in the nation, was doing the same.
There’s a chance they could join forces under the Adidas umbrella now that both UT and the blue-chip prospect have signed with the apparel brand.
On Aug. 13, UT announced a 10-year deal with Adidas, beginning in 2026, to become the Vols’ official apparel partner.
On June 8, Adidas announced it had signed Keys to a name, image and likeness contract, continuing its strategy to aggressively land elite high school recruits before they choose a college.
“When we think about our core consumer, they know about that kid, that top high school athlete, more than ever,” Chris McGuire, Adidas Vice President of Sports Marketing, told Knox News when referring to the company’s approach to NIL for high school athletes.
“Social (media) has led all these individual athletes to have their own platform to talk to larger fan bases. They are becoming individuals that kids look up to in their sport.”
How 5-star QB Faizon Brandon can land Tristen Keys
In March, Keys committed to LSU, a Nike school. But it’s been widely reported that he is considering flipping his commitment to Tennessee, Miami or Texas A&M. All three will be Adidas schools when UT joins the fold in July 2026.
Keys is a 6-foot-3, 180-pounder from Hattiesburg, Mississippi. The five-star recruit is ranked the No. 1 wide receiver and No. 6 prospect overall in the 2026 class, according to 247Sports Composite.
Tennessee commitment Faizon Brandon, a five-star quarterback, has been trying to convince Keys to flip to the Vols. Notably, Brandon wore bright orange Adidas cleats during a recent high school practice.
It hinted that Brandon and Keys could be fellow Adidas ambassadors as well as future teammates.
That would be a dream pairing for the Vols. It’s only a fantasy unless Keys commits to UT, and there’s no timetable for that potential announcement.
But UT’s deal with Adidas is an encouraging sign for the Vols landing Keys, a centerpiece of the shoe brand’s collection of high school athletes.
What Adidas says about impact on recruiting via NIL
Whether UT can flip Keys won’t define Adidas’ impact on Vols recruiting. But it’s a timely peek into the triangulation that goes into landing premier prospects in the NIL era.
The university matters. The brand and its NIL package matters. And the recruit considers both.
Typically, players wear the shoe brand under contract to their school. In the NIL era, that might change as athletes sign with brands not partnered with their school.
But it’s much easier, and perhaps more financially beneficial to the athlete, if the athlete and school are contracted to the same brand.
Adidas is a leader in NIL because it dove headfirst into the industry once it was adopted by the NCAA in 2021. The company has remained aggressive in the NIL space, and but there’s plenty of competition by other apparel brands like Nike and Under Armour.
Adidas knows its impact on recruiting through NIL is a selling point to potential
“What we want to do is make sure we have a strong base of NIL athletes under contract, and then our college coaches know that they are comfortable talking to them,” McGuire said. “At the end of the day, it’s up to that kid to make that choice of what school they want to attend.”
Adidas is already trying to sign current UT athletes to NIL deals.
Once the partnership begins in July 2026, every UT athlete will be eligible to participate in Adidas’ NIL Ambassador Network, which touts more than 12,000 college athletes who earn a percentage of the sales they drive for key products and campaigns.
The NIL Ambassador Network is only available to athletes at Adidas-partnered Division I schools. It’s part of Adidas’ attempt to lock up athletes from high school to college and possibly professional ranks.
Adam Sparks is the Tennessee football beat reporter. Emailadam.sparks@knoxnews.com. X, formerly known as Twitter@AdamSparks. Support strong local journalism by subscribing at knoxnews.com/subscribe.
Get the latest news and insight on SEC football by subscribing to the SEC Unfiltered newsletter, delivered straight to your inbox.
NIL
Tennessee football
AI-assisted summary Top-ranked 2026 wide receiver recruit Tristen Keys, already signed with Adidas, is considering flipping his commitment from LSU to Tennessee, an Adidas school starting in 2026. Tennessee’s 10-year apparel deal with Adidas may influence Keys’ decision, as it aligns with his existing NIL contract. Five-star quarterback and Tennessee commit Faizon Brandon is actively […]
- Top-ranked 2026 wide receiver recruit Tristen Keys, already signed with Adidas, is considering flipping his commitment from LSU to Tennessee, an Adidas school starting in 2026.
- Tennessee’s 10-year apparel deal with Adidas may influence Keys’ decision, as it aligns with his existing NIL contract.
- Five-star quarterback and Tennessee commit Faizon Brandon is actively recruiting Keys, adding another layer to the Vols’ pursuit.
While University of Tennessee was mulling a lucrative offer from Adidas this spring, Tristen Keys, the No. 1 wide receiver recruit in the nation, was doing the same.
There’s a chance they could join forces under the Adidas umbrella now that both UT and the blue-chip prospect have signed with the apparel brand.
On Aug. 13, UT announced a 10-year deal with Adidas, beginning in 2026, to become the Vols’ official apparel partner.
On June 8, Adidas announced it had signed Keys to a name, image and likeness contract, continuing its strategy to aggressively land elite high school recruits before they choose a college.
“When we think about our core consumer, they know about that kid, that top high school athlete, more than ever,” Chris McGuire, Adidas Vice President of Sports Marketing, told Knox News when referring to the company’s approach to NIL for high school athletes.
“Social (media) has led all these individual athletes to have their own platform to talk to larger fan bases. They are becoming individuals that kids look up to in their sport.”
How 5-star QB Faizon Brandon can land Tristen Keys
In March, Keys committed to LSU, a Nike school. But it’s been widely reported that he is considering flipping his commitment to Tennessee, Miami or Texas A&M. All three will be Adidas schools when UT joins the fold in July 2026.
Keys is a 6-foot-3, 180-pounder from Hattiesburg, Mississippi. The five-star recruit is ranked the No. 1 wide receiver and No. 6 prospect overall in the 2026 class, according to 247Sports Composite.
Tennessee commitment Faizon Brandon, a five-star quarterback, has been trying to convince Keys to flip to the Vols. Notably, Brandon wore bright orange Adidas cleats during a recent high school practice.
It hinted that Brandon and Keys could be fellow Adidas ambassadors as well as future teammates.
That would be a dream pairing for the Vols. It’s only a fantasy unless Keys commits to UT, and there’s no timetable for that potential announcement.
But UT’s deal with Adidas is an encouraging sign for the Vols landing Keys, a centerpiece of the shoe brand’s collection of high school athletes.
What Adidas says about impact on recruiting via NIL
Whether UT can flip Keys won’t define Adidas’ impact on Vols recruiting. But it’s a timely peek into the triangulation that goes into landing premier prospects in the NIL era.
The university matters. The brand and its NIL package matters. And the recruit considers both.
Typically, players wear the shoe brand under contract to their school. In the NIL era, that might change as athletes sign with brands not partnered with their school.
But it’s much easier, and perhaps more financially beneficial to the athlete, if the athlete and school are contracted to the same brand.
Adidas is a leader in NIL because it dove headfirst into the industry once it was adopted by the NCAA in 2021. The company has remained aggressive in the NIL space, and but there’s plenty of competition by other apparel brands like Nike and Under Armour.
Adidas knows its impact on recruiting through NIL is a selling point to potential
“What we want to do is make sure we have a strong base of NIL athletes under contract, and then our college coaches know that they are comfortable talking to them,” McGuire said. “At the end of the day, it’s up to that kid to make that choice of what school they want to attend.”
Adidas is already trying to sign current UT athletes to NIL deals.
Once the partnership begins in July 2026, every UT athlete will be eligible to participate in Adidas’ NIL Ambassador Network, which touts more than 12,000 college athletes who earn a percentage of the sales they drive for key products and campaigns.
The NIL Ambassador Network is only available to athletes at Adidas-partnered Division I schools. It’s part of Adidas’ attempt to lock up athletes from high school to college and possibly professional ranks.
Adam Sparks is the Tennessee football beat reporter. Emailadam.sparks@knoxnews.com. X, formerly known as Twitter@AdamSparks. Support strong local journalism by subscribing at knoxnews.com/subscribe.
Get the latest news and insight on SEC football by subscribing to the SEC Unfiltered newsletter, delivered straight to your inbox.
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