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Creww and Real Madrid Next launch Batch 2 of “Real Madrid Next Accelerator for Asia”

TOKYO, JAPAN – Media OutReach Newswire – 25 April 2025 – Creww Inc. (Japan Office: Shibuya-ku, Tokyo, Representative: Sorato Ijichi, hereinafter “Creww”), Japan’s leading open innovation platform provider, and Real Madrid Next are pleased to announce the launch of “Real Madrid Next Accelerator for Asia” Batch 2, an accelerator program which started in 2024, aimed […]

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TOKYO, JAPAN – Media OutReach Newswire – 25 April 2025 – Creww Inc. (Japan Office: Shibuya-ku, Tokyo, Representative: Sorato Ijichi, hereinafter “Creww”), Japan’s leading open innovation platform provider, and Real Madrid Next are pleased to announce the launch of “Real Madrid Next Accelerator for Asia” Batch 2, an accelerator program which started in 2024, aimed to create business partnerships between Real Madrid Next and Asian startups.

For Batch 1, launched in January 2024, we have successfully selected 7 startups out of more than 800 applicants, and the startups are continuing their PoC trials, aiming to achieve innovative collaborations.

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Creww will continue to partner with Real Madrid Next to bring innovative technologies and services from Asian startups to develop projects that aim to improve and advance the sports industry. “Real Madrid Next Accelerator for Asia” is designed not only to boost the growth of Asian startups, but to also create an innovation community for Real Madrid Next, by carrying out continuous programs for Asian startups to innovate the sports industry as a whole in the decades to come.

Applications for the program have opened today, on April 25th.

Please visit https://global.creww.me/global/ja/real-madrid-next-accelerator-for-asia-2 to apply.

Program Theme

The program will focus on Real Madrid Next’s six areas of work.

1. E-Health – technological innovation to help improve the physical and mental abilities of athletes, influencing prevention, diagnosis and sports recovery

2. Performance – tools and methods to improve the ability to evaluate the performance of athletes from data and analysis

3. Audiovisual – innovative content to improve the audiovisual experience with immersive technologies and new multimedia channels

4. Fan Engagement – creation of loyalty products and services that will revolutionize the fans’ online and offline experience, both inside and outside the stadium

5. Cybersecurity & Technology – new tools to protect online data, prevent loss of information, ensure access to the stadium and control its flows

6. Social – supporting the social participation through the Real Madrid Foundation, defining instruments for managing cooperation and improving social tools and environmental sustainability

Program Timeline (as of April 2025)

April 25th – June 20th 2025

Application
Late June – Late September 2025 Selection of startups
October – December 2025 PoC Contract signing
January – May 2026 PoC
June – July 2026 Demo Day

Program Overview

Program Name Real Madrid Next Accelerator for Asia
Target early and middle-stage startups in Asia in the field of sports-tech, health-tech, fan engagement, etc. which aligns with Real Madrid Next’s six areas of work
Expected Outcome business partnerships*
Application Please visit below to apply:

https://global.creww.me/global/ja/real-madrid-next-accelerator-for-asia-2

Organizer Real Madrid Next, Creww Inc.

*There is a possibility that Creww will provide equity investments to the selected startups.

Comment from Real Madrid Next

The first cohort of the Real Madrid Next Accelerator for Asia gave us access to many talented companies. We were able to involve startups from different areas of the Real Madrid ecosystem and benefit from cutting-edge technologies and exceptional know-how. We are now excited to launch the second batch and soon meet this new generation of sports technology entrepreneurs in Asia.

About Real Madrid Next

Real Madrid Next is the brand under which Real Madrid’s innovation projects are developed, with the collaboration of startups and companies looking to improve performance with the support of the Real Madrid ecosystem. Real Madrid Next focuses on six work areas: e-health, performance, fan engagement, audiovisual, cybersecurity & technological infrastructures and social. In all of them we seek excellence and the greatest technological advance possible to allow the club to enhance its digital transformation and keep its leadership in the sports industry. Learn more at https://www.realmadridnext.com/en/next/home.

Hashtag: #creww #realmadrid #realmadridnext #accelerator #asia #startup #sports #technology #sportstech #healthtech

https://creww.in/global/en

https://www.linkedin.com/company/creww-en/

https://x.com/creww_en

https://www.facebook.com/creww.meThe issuer is solely responsible for the content of this announcement.

About Creww

Creww Inc. runs Japan’s largest open innovation platform. With a vision to “build an age of bravery,” Creww supports all startups, entrepreneurs, businesses and individuals that take on new challenges.

Since its founding in 2012, Creww has organized more than 500 open innovation programs between companies, local governments and startups, and has achieved approximately 1,500 collaborations, with over 8,500 startups registered on the platform. Creww aims to contribute to the startup ecosystem in the Asia-Pacific region and beyond, starting with promoting open innovation with Korea, Taiwan and more.

Company Overview

Company: Creww Inc.

Established: 2012/8/13

Address: Daiichi Akatsuki Bldg. 4F 1-19-9, Dogenzaka, Shibuya, Tokyo, Japan

Representative: Sorato Ijichi, CEO

URL: https://creww.in/global/en

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The power of Oman’s sports economy

Image: Muscat Gulf Cup, Pranav21391, Public Domain Oman’s sports economy came under the spotlight at the recent Tejarah Talks “Game On: The Potential of Oman’s Sports Economy.” Visitors to the event heard that an ecosystem should be built to create seamless sport pathways from grassroots to elite, supported by public and private sectors. A clear […]

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About Oman’s new sport economy
Image: Muscat Gulf Cup, Pranav21391, Public Domain

Oman’s sports economy came under the spotlight at the recent Tejarah Talks “Game On: The Potential of Oman’s Sports Economy.”

Visitors to the event heard that an ecosystem should be built to create seamless sport pathways from grassroots to elite, supported by public and private sectors.

A clear vision should be set with a global sporting calendar and targeted infrastructure investments, including a big bang event in which Oman should showcase itself to the world through a major sporting event like hosting the Formula One.

Creative Thought Leader & Storyteller, Jamal Al-Asmi, said in a LinkedIn post, “So it turns out that the global sports industry is no game. It’s a whopping $2.65 trillion powerhouse, ranking as the 9th largest industry worldwide and growing at a staggering 6.3% annually. But in a typical fashion, Oman isn’t just chasing numbers.

“We’re talking about an ecosystem that spans media rights, sponsorships, digital engagement, and community health and it all has to be in line with the country’s ethos.

“The 2022 FIFA World Cup in Qatar generated over $7.5 billion in revenue – imagine what Oman can achieve by playing to its strengths which are not to be played around with.”

HE pankaj khimji recounted how Oman, with its newly upgraded Al Amerat Cricket Stadium, co-hosted the ICC Men’s T20 World Cup in 2021 – an event that not only put Oman on the global cricket map but also showcased the country’s ability to deliver world-class experiences.

On the back of this, local businesses thrived, SMEs got a boost, and youth participation in cricket soared, with over 700 Omani students now playing cricket in schools and growing.

Joe Rafferty, Event Business Development Director at Oman Sail, highlighted Oman’s competitive edge: its people.

International organisers praised the professionalism, hospitality, and operational excellence of Omani teams.

Rafferty emphasized that while infrastructure matters, it’s the spirit and skill of the Omani people that win trust and repeat business.

He also noted that sports tourists spend 1.6 times more than average visitors – a massive opportunity for the tourism sector.

Ali Alajmi, CEO of Sabco Sports, the mastermind behind over 150 sports events in Oman, brought the numbers.

He said Sabco Sports has engaged over 100,000 participants and 28-30 sponsors for events like the Muscat Marathon, which now attracts 13,000 runners.

He stressed the importance of mass participation events-not just for elite athletes, but for building a healthy, active, and connected society.

Sponsorship now makes up 70-75% of event revenue, proving the private sector’s growing confidence in Oman’s sports ecosystem. The real golden ticket to be had though is in media rights.
 

To build a winning sports economy the audience heard that:

  • Public-Private collaboration Is essential. Oman’s success stories-like the Muscat Marathon and ICC World Cup are built on partnerships.
  • Mass participation drives the base events that get thousands moving, from school competitions to city marathons, and are the foundation for elite talent and a healthier society. This base also attracts sponsors and builds a culture of lifelong sports engagement.
  • Infrastructure, yes-but people first – While stadiums and facilities matter, it’s the operational excellence, hospitality, and passion of Oman’s people that set the country apart. Training, upskilling, and empowering local talent is crucial for long-term success.
  • Sports Tourism and Economic Diversification – Sports tourists are high-value visitors. By leveraging Oman’s natural assets-coastlines, mountains, and heritage sports can carve a unique niche in the region and beyond.
  • Entrepreneurship and Innovation – From e-sports to sports tech start-ups, Oman’s young, tech-savvy population is ready to lead. The panel encouraged entrepreneurs to seize opportunities, supported by evolving regulations and funding models.

 
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How to Watch F1 Live UK: Imola Start Time, TV Channel & Schedule

The 2025 F1 season is well underway, and the Formula One circus heads to Imola in Italy for round seven. A run of four wins in the last five races has seen McLaren’s Oscar Piastri rise to the top of the standings, moving ahead of teammate Lando Norris. Reigning world champion Max Verstappen is well […]

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INDYCAR Hybrid Collaborators Named 2025 Schwitzer Award Winner

INDYCAR The team that collaborated to develop the INDYCAR Hybrid unit was named May 16 as the recipient of the 2025 Louis Schwitzer Award. Sharing a $10,000 prize from the Indiana Section of the Society of Automotive Engineers (SAE) International and award sponsors Cummins and Valvoline Global were Raoul Fernandes of Skeleton Technologies, John Martin […]

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INDYCAR

The team that collaborated to develop the INDYCAR Hybrid unit was named May 16 as the recipient of the 2025 Louis Schwitzer Award.

Sharing a $10,000 prize from the Indiana Section of the Society of Automotive Engineers (SAE) International and award sponsors Cummins and Valvoline Global were Raoul Fernandes of Skeleton Technologies, John Martin of EMPEL Systems Limited, Matt Niles of Honda Racing Corporation (HRC), Darren Sansum of INDYCAR, Rupert Tull de Salis of Dana Incorporated and formerly of Mahle Powertrain and Thomas Williams of Ilmor Engineering Ltd.

The innovative hybrid system is made up of the low voltage (48V) Motor Generator Unit (MGU) and Energy Storage System (ESS) – consisting of 20 ultracapacitors – both of which fit inside the bellhousing, located between the Chevrolet and Honda INDYCAR SERIES internal combustion engine and the gearbox. During regeneration, acting on the clutch shaft, the MGU builds power to be stored in the ESS. The additional horsepower is deployed through the same motor generator on driver demand.

For competition, options for automatic “regen” via braking or throttle position and manual “regen” via selected steering wheel paddles and buttons will be available. Deployment of stored energy will only be available manually through a latching button, similar to the existing Push to Pass system.

The INDYCAR Hybrid unit debuted last July at the NTT INDYCAR SERIES race at Mid-Ohio Sports Car Course and is used at every series race.

This award is a prestigious accolade in the automotive engineering industry, celebrating and recognizing groundbreaking innovations that push the boundaries of automotive technology. Named after Louis Schwitzer, an accomplished engineer and race car driver, this award has a rich history of honoring individuals and teams behind the innovative concepts introduced to the motorsport industry that increase competitive potential, meet NTT INDYCAR SERIES specifications and are related to the vehicle’s engine, powertrain, profile, chassis or safety.




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ASB GlassFloor, ShotTracker partner on immersive visualizations for LED basketball courts

The partnership announced this week between ASB GlassFloor and basketball analytics firm ShotTracker will see ShotTracker’s data collection and visualization capabilities integrated into ASB’s LED-embedded video courts — and the software operating system that controls them. The deal formalizes a collaboration months in the making, beginning when ShotTracker installed its sensor-based shot and player tracking […]

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The partnership announced this week between ASB GlassFloor and basketball analytics firm ShotTracker will see ShotTracker’s data collection and visualization capabilities integrated into ASB’s LED-embedded video courts — and the software operating system that controls them.

The deal formalizes a collaboration months in the making, beginning when ShotTracker installed its sensor-based shot and player tracking system, Helix, in ASB GlassFloor’s athlete testing facility in Orlando in January. Since, the companies’ combined capabilities have been a focal point of tech demonstrations to pro sports coaches, players and executives.

“We’re excited about the relationship,” ShotTracker Co-Founder & CEO Davyeon Ross told SBJ. “There’s some time before we see some of these [use-cases] come to fruition, but we’re going to continue to innovate and find ways that our applications can enhance the experience on the floor and work together to bring something incredible to the market.”

Helix — through sensors embedded around the facility, in basketballs and on athletes — collects shot and player tracking data that is accurate within two-to-four centimeters, then facilitates it being displayed through visualizations like heatmaps and shot plots. Typically, those visualizations are used as a training tool by coaches and players via tablets, but the 4K projection capabilities of ASB’s LumiFlex courts has now enabled displaying them on the court itself.

ShotTracker also has products that derive visualizations from recorded game footage (Pulse), retrieve play-specific video clips (Scout) and create sponsorable 3D visualizations (Hype). Those will all be embeddable in ASB’s system as well.

In the U.S., ASB’s LumiFlex courts have been used for NBA All-Star weekend exhibitions and a preseason scrimmage at the University of Kentucky. They are also permanently installed in the home arenas of EuroLeague clubs FC Bayern and Panathinaikos.

ASB’s vision for its futuristic floors is to create a partner-agnostic system through which data firms, wearable vendors and other tech providers can plug into its software operating system and use it to display anything from data visualizations to tracking animations to immersive fan engagement activations. In that vein, this ShotTracker partnership is not exclusive, but rather the first collaboration of what ASB’s Director/The Americas Chris Thornton hopes will continue to evolve into a multi-faceted offering.

“ASB GlassFloor and our GlassCourt OS [software] system can be a seamless extension of any coach’s analytics platform,” Thornton said, “enabling smarter decisions around training, game strategy and player development, right on the court.”



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State of the TV Business: 5 Clear Takeaways From Upfronts Week

This week, I attended events by Amazon, Disney, NBCUniversal, and other streaming and network giants in New York, where they made their biggest pitches of the year to ad buyers. The TV upfronts are an annual series of presentations and parties during which TV ad sellers do their best to sell the bulk of their inventory. […]

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This week, I attended events by Amazon, Disney, NBCUniversal, and other streaming and network giants in New York, where they made their biggest pitches of the year to ad buyers.

The TV upfronts are an annual series of presentations and parties during which TV ad sellers do their best to sell the bulk of their inventory. Given the jittery macro environment and the decline of linear TV viewing, this year’s incarnation was expected to be a buyer’s market. A recent EMARKETER forecast estimated that tariffs could drag down this year’s haul by as much as $4.1 billion, a 23.5% decline from last year.

Still, the show must go on. And as far as I could see, the cloud of uncertainty didn’t keep people from coming out. They packed ballrooms and concert halls to get exclusive peeks at the fourth season of “The Bear” on Hulu and the sequel to “Wicked,” sip free booze, and catch Lady Gaga.

But the most entertaining moment of the week had to be Arnold Schwarzenegger, who came to Amazon’s upfront to plug his Christmas movie, “The Man With The Bag.” He had the crowd both groaning and laughing as he rambled on — until his “True Lies” costar Jamie Lee Curtis eased him off the stage.

Behind the parties and celeb antics, however, I could get a sense of the changing ad business — and five clear takeaways emerged.

1. The world has changed

Amid what’s usually a celebratory atmosphere, media companies couldn’t entirely avoid acknowledging that the world has changed. Sellers had to say enough to show they were sympathetic to the times, but not kill the vibe. This was a party, after all.

NBCUniversal’s sales chief, Mark Marshall, kicked off the week with a nod at the economic headwinds (and why they shouldn’t keep brands from staying on the air). Disney’s Rita Ferro also flicked at the uncertain climate and how Disney was all about flexibility, a play to fickle advertisers.

On the whole, though, execs tried to keep the mood light. So it was notable when ABC’s Jimmy Kimmel made an earnest plea for advertisers to support rival CBS’s “60 Minutes,” which is in President Donald Trump’s crosshairs.

2. YouTube loomed, even if media companies dared not speak its name


Jimmy Donaldson, a.k.a. MrBeast, at YouTube's Brandcast.

Jimmy Donaldson, a.k.a. MrBeast, with friends at YouTube’s Brandcast.

Kevin Mazur/Getty Images for YouTube



YouTube’s rising TV viewership — and the creator economy it’s built on — has been one of the biggest media stories of the past year.

Studios have taken note.

This year’s upfronts offered more signs of the shift, with Amazon renewing top YouTuber MrBeast’s “Beast Games” for two more seasons, and Fox’s free streamer Tubi bringing out social media stars like Noah Beck, who’s starring in “Sidelined 2: Intercepted.” And of course, YouTube reliably paraded out its biggest creators, including MrBeast and “Hot Ones” host Sean Evans, at Brandcast, its take on the upfront presentation.

Some legacy media giants like Disney went in the other direction by packing their presentations with famous franchises and Hollywood celebrities. Disney wanted you to know it had more than 100 talent on hand. The Mouse House seemed to be saying, hey, we have Hollywood-quality entertainment — and the stars most ad execs have actually heard of.

3. The upfronts aren’t just about TV anymore


Mark Marshall of NBCUniversal at 2025 Upfronts

Mark Marshall of NBCUniversal made a grand arrival at NBCU’s upfront to promote the sequel to “Wicked.”

NBCUniversal/Ralph Bavaro/NBCUniversal



Upfronts used to be about showing off your fall TV programming, but this week showed how media companies are trying to sell everything they have.

Everyone was promoting movies in addition to shows, for advertisers who like to be part of big marketing partnerships. Amazon trotted out the Kelce brothers of its Wondery podcast arm and Lizzo and DJ Steve Aoki to promote its Twitch streamer. Whole Foods appeared on the screen at one moment.

“Now it’s, let’s showcase everything that we have. It’s, ‘Here’s what we have, pick what appeals to your client,'” Alicia Weaver-McKinney, VP of media activation at ad agency Mediassociates, said of the broad menu on offer.

4. Sports are the new savior

Nearly every presentation was front-loaded with live sports as media companies leaned on the programming in their arsenal that’s most valuable to advertisers as they looked to drive deals in a shaky ad market.

“If you heard anything other than sports, it was item number two, three, four on the list,” longtime advertising advisor Michael Kassan said.

NBCU bragged that Peacock had more sports than any other streamer, and Jimmy Fallon didn’t miss a beat, quipping, “It’s great to be at the NBA upfront.”

NBA-less WBD was forced to talk up its tennis, the NHL, and women’s sports.

Some buyers privately wondered how sustainable the high prices media companies want for sports will be, though, given the glut of sports inventory out there and hesitance caused by economic uncertainty.

5. Big Tech is trying to change the language of TV


Bela Bajaria, content chief, Netflix, at 2025 upfronts.

Bela Bajaria, Netflix’s content chief, promoted the streamer’s engagement figures.

Roy Rochlin/Getty Images for Netflix



For the past few years, the tech companies have been crashing upfronts week, with Netflix and Amazon having their second in-person events this year.

Now, they want to change the way we talk about and value “TV.”

Netflix’s content head, Bela Bajaria, talked about slate, not slots, to differentiate streamers like Netflix from the old guard of linear TV, and pointed to its big engagement numbers to say Peak TV wasn’t over.

YouTube’s Neal Mohan emphasized how much people are watching podcasts on TV, the value of its creator-funded model of entertainment, and how it’s giving creators tools to spiff up their shows with TV viewers in mind.

And Amazon touted new interactive ads, data about how much its viewers shop on the platform, and the ability to get them to buy with the click of a remote, something no linear TV company can offer. Every Amazon presenter seemed to be required to utter the phrase, “Full funnel advertising at scale.”





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Intuition Robotics Launches Wellness Coach for Seniors

The new Wellness Coach helps older adults set goals and build lasting wellness routines Intuition Robotics is rolling out a new Wellness Coach feature for ElliQ, its AI-powered companion robot designed for older adults, as it looks to deepen its role in healthy aging. The latest update allows ElliQ users to build personalized wellness routines […]

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The new Wellness Coach helps older adults set goals and build lasting wellness routines

Intuition Robotics is rolling out a new Wellness Coach feature for ElliQ, its AI-powered companion robot designed for older adults, as it looks to deepen its role in healthy aging.

The latest update allows ElliQ users to build personalized wellness routines and set goals across physical exercise, cognitive training, stress reduction and sleep.

According to Intuition Robotics, Wellness Coach has driven a 465% increase in physical activity sessions and strong user engagement, with 87% retention after 30 days and 76% after three months of beta testing. On average, participants completed 3.5 wellness activities per week.

“The data is very compelling, showing that an AI companion that creates trust and high engagement has the ability to drive real behavior change through motivation and empathy,” Intuition Robotics co-founder and CEO Dor Skuler said. “The Wellness Coach isn’t about telling older adults what to do—it’s about giving them agency and motivational support to decide on their goals and then achieve them, and we’re already seeing the incredible impact that can have.”

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