Technology
Pavilion-in-a-garden Venice venue plans – Coliseum
Image: Populous Plans for a new City stadium – to be used for football, Serie A rugby (the second tier of the Italian Rugby Union championship) and other events such as concerts – have been presented to the Municipality of Venice (Italy). ‘POPULOUS’ stated that Maffeis Engineering (a multidisciplined engineering firm based in Solagna, Italy) […]

Image: Populous
Plans for a new City stadium – to be used for football, Serie A rugby (the second tier of the Italian Rugby Union championship) and other events such as concerts – have been presented to the Municipality of Venice (Italy).
‘POPULOUS’ stated that Maffeis Engineering (a multidisciplined engineering firm based in Solagna, Italy) and Populous, the sports architecture and design practice firm in the field of sports and entertainment, have been commissioned for the design and engineering work by the consortium of companies comprising Costruzioni Bordignon (building firm in Italy), Fincantieri Infrastrutture (construction engineering company) and Ranzato Impianti (industrial equipment supplier in Padua, Italy) which was awarded the contract for the project in March 2024.
Populous is a global architectural and design practice with regional headquarters in Kansas City (US), London (UK) and Brisbane (Australia) specializing in sports facilities, arenas and convention centers as well as in the planning and design of major special events.
‘POPULOUS’ further stated that the new Serie A stadium will have 18,500 seats. It will be part of a major sports master plan in Tessera (Italy) in the new Bosco dello Sport – a multifunctional, 116-hectare hub in the Northern part of the Venice City designed to integrate sport, social life, education, and wellbeing.
The Bosco dello Sport in Venice, Italy, aims to be a place for professional sports, daily physical activity, social inclusion, and environmental awareness.
Image: Populous
The stadium’s design is inspired by the surrounding landscape with curved lines that follow the wider master plan interacting with the nearby arena and the sports center. The stadium’s perimeter line is elliptical with a clean structure that places it within the Bosco dello Sport like a pavilion in a garden.
Stated Silvia Prandelli, Senior Principal and General Manager (GM), Populous Italia, “The new Venice stadium will give the City the sports infrastructure it deserves with a uniquely designed stadium geared to enhancing the fan experience.”
The façade features a composition of vertical elements that rise upward in a regular pattern creating a visible backdrop to the upper section of the seating bowl. This allows a view above the top of the stadium bowl that makes the stadium structure light and airy.
The crescent-shaped podium gently embraces the stadium itself becoming a strategic part of the structure designed to house the parking areas and the other services.
Image: Populous
The seating bowl develops in a semi-continuous section on the South, East and North sides. The Populous’ team designed it to offer optimal sightlines during the matches. The compact and monumental configuration ensures maximum fan experience while enhancing the atmosphere.
The VIP hospitality is based in the West Stand offering premium and unique experiences. Dedicated spaces have been designed for the home fans including a covered gallery that surrounds the bowl through 360 degrees offering selected services and a breathtaking view of the surrounding landscape.
Overall, a diverse range of dining options and social spaces will make the experience even more enjoyable.
The stadium has been designed in accordance with the highest standards of inclusive design allowing everyone to use and enjoy the venue.
The new Venice stadium will be able to transform to host Serie A rugby matches and live events such as concerts making the facility even more vibrant and attractive for the local community.
Added Prandelli, “Populous Italia is proud to contribute to the Bosco dello Sport project where entertainment and sports activities at all levels will have a transformative and regenerative impact on the area. Together with its strategic location this project will be a catalyst for the region capable of attracting numerous national and international visitors.”
Enthused Luigi Brugnaro, Mayor of the Municipality of Venice, “I am truly proud and excited to present this project, a symbol of rebirth and an example of a City that wants to achieve. The time has come for us to have one of the most modern and cutting-edge stadiums in the world. This will be an important project not only for our Metropolitan area but for the whole country. It will host football and rugby matches as well as cultural events and concerts and together with the new arena it will lead to the creation of jobs. With the whole area of the Bosco dello Sport Venice will finally have a new epicenter of sport, social life, inclusion, and sustainability. I thank all those who, over the years, have worked to make this dream come true.”
Maintained Massimo Maffeis, head honcho, Maffeis Engineering, “For us this stadium is by Venetians for Veneto. While we are used to working on international projects there is an added emotion and motivation to work on a project that feels more ‘ours’ than many others. We are proud to be a part of this project and of this team.”
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Technology
Horaa Esports to play Survival Stage in PMWC Esports 2025
Nepali PUBG team Horaa Esports will now compete in the Survival Stage of the ongoing PUBG Mobile World Cup under the Esports World Cup in Saudi Arabia. In the league stage matches held from Friday to Sunday, Horaa Esports finished 13th overall and failed to directly qualify for the Grand Finals. A total of 24 […]

Nepali PUBG team Horaa Esports will now compete in the Survival Stage of the ongoing PUBG Mobile World Cup under the Esports World Cup in Saudi Arabia.
In the league stage matches held from Friday to Sunday, Horaa Esports finished 13th overall and failed to directly qualify for the Grand Finals.
A total of 24 top teams from around the world played in the league stage. The top 8 teams have directly advanced to the Grand Finals.
Horaa Esports earned 70 points and finished in 13th place. The remaining 16 teams, who didn’t make it into the top 8, will get another chance to qualify through the Survival Stage.
These 16 teams will play in the Survival Stage, and the top 8 from that round will also advance to the Grand Finals. A total of 16 teams will compete in the Grand Finals.
The Survival Stage matches will be held on July 29 and 30.
The total prize pool for PUBG Mobile is $3 million, with the winner receiving $500,000.
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Technology
Tata Consultancy Stocks Dive After 12,000 Job Cut Announcement
The stock price of Tata Consultancy Services (TCS) fell by almost 2 percent, following the announcement of recent job cuts affecting 12,261 employees. This reduction in workforce is part of the company’s plan to decrease its employee count by 12,261 people in the current financial year 2026. When a company announces job cuts, investors often […]

The stock price of Tata Consultancy Services (TCS) fell by almost 2 percent, following the announcement of recent job cuts affecting 12,261 employees.
This reduction in workforce is part of the company’s plan to decrease its employee count by 12,261 people in the current financial year 2026.
When a company announces job cuts, investors often become concerned about its future, which can lead them to sell shares and cause a price drop. These job cuts primarily impact middle and senior managers.
ALSO READ: TCS Layoffs: India’s Top IT Firm To Cut 12,000 Jobs In 2025; CEO Cites Move To AI-Driven Operations
The company intends to reduce staff mainly in roles such as middle and senior management. Junior or entry-level staff are not as significantly affected.
The Nifty IT Index, which tracks technology companies, also declined by over 1 percent.
Given TCS’s significant market presence, its stock decline also led to a fall in the stocks of other companies, contributing to an overall drop of more than 1 percent for the IT sector.
TCS shares have been performing poorly, down 10 percent in one month and over 30 percent in one year. This indicates a consistent downward trend in its market value.
ALSO READ: Big Financial Changes From August 1: From New Limits In UPI To Revision In LPG Price | All You Need To Know
The company states that the job cuts are being implemented to make the organization more “future-ready” and with a greater focus on AI.
TCS also clarified that the job cuts were due to a skills mismatch among employees, not because fewer people were needed overall. Despite facing criticism for this move, TCS still plans to hire and train only skilled individuals.
Before these job cuts, TCS introduced a new policy requiring employees to work at least 225 days a year on projects and limit their “on the bench time” (time without a proper project) to less than 35 days annually. This policy aims to ensure employees remain productive and consistently engaged in work.
More and more employees are leaving TCS, as the attrition rate has risen to 13.8 percent. A high attrition rate can be a concern for the company, as it leads to the loss of experienced talent.
ALSO READ: Big Financial Changes From August 1: From New Limits In UPI To Revision In LPG Price | All You Need To Know
TCS reported a profit increase of 4.38 percent in the last quarter. Although their revenue decreased slightly, they managed to be more efficient with their money, leading to increased profitability despite earning a little less overall.
TCS also declared an interim dividend of Rs 11 per share for its shareholders, coinciding with its rising profits.
Technology
Metaverse in Gaming Market to Soar to $1,620.4 Billion by 2034,
Metaverse in Gaming Market Market Overview Metaverse in Gaming Market represents a revolutionary shift in how we interact with digital entertainment. Fueled by immersive technologies like virtual reality (VR), augmented reality (AR), and blockchain, this market has evolved into a multi-dimensional, interactive ecosystem where players are more than just users-they’re active participants in a digital […]


Metaverse in Gaming Market
Market Overview
Metaverse in Gaming Market represents a revolutionary shift in how we interact with digital entertainment. Fueled by immersive technologies like virtual reality (VR), augmented reality (AR), and blockchain, this market has evolved into a multi-dimensional, interactive ecosystem where players are more than just users-they’re active participants in a digital universe. Whether through social gaming or role-playing adventures, gamers are now engaging in virtual worlds that blend reality and fantasy, creating a vibrant, ever-evolving digital economy.
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Market Size, Share & Demand Analysis
The Metaverse in Gaming Market is projected to skyrocket from $55.3 billion in 2024 to a staggering $1,620.4 billion by 2034, growing at a blistering CAGR of 40.2%. As of 2024, there are over 300 million active users, with this figure expected to surpass 500 million by 2028. Virtual reality gaming currently holds the lion’s share at 45%, followed by AR at 30% and mixed reality at 25%. The increasing demand for deeper, personalized gaming experiences is driving this exponential growth, supported by the mass adoption of high-end gaming hardware and cloud-based infrastructure.
Market Dynamics
Several powerful forces are at play in shaping the Metaverse in Gaming Market. Technological innovation remains the primary driver-VR headsets, haptic devices, and AR glasses are making gaming intensely immersive. Blockchain is decentralizing game economies, enabling players to own, trade, and monetize digital assets through NFTs. Another major factor is the social component of metaverse games. As users seek connection and community, social gaming environments offer spaces to collaborate, compete, and create user-generated content.
However, the market is not without challenges. High development costs, data privacy concerns, and environmental impact due to energy-intensive infrastructure pose barriers. Regulatory uncertainty across regions also complicates expansion. Nonetheless, the rewards for overcoming these challenges are vast, making this one of the most enticing sectors in the tech world.
Key Players Analysis
The Metaverse in Gaming Market is populated by both tech giants and innovative startups. Key players like Meta Platforms, Inc., Epic Games, and Roblox Corporation are leading with unique strategies. Meta emphasizes social integration within its VR platforms. Epic Games leverages its cross-platform gaming capabilities, particularly through Fortnite, to engage a massive user base. Roblox, on the other hand, thrives on user-generated content and community engagement.
Emerging players such as Dreamscape Interactive, Holo Craft Studios, and Voxel Ventures are also gaining ground by pushing creative boundaries. These companies focus on niche aspects like interactive storytelling, education in virtual worlds, and gamified social platforms, carving out specialized spaces in the broader ecosystem.
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Regional Analysis
Geographically, North America dominates the Metaverse in Gaming Market, particularly the United States, which benefits from a strong tech base and high gamer spending. Europe trails closely behind, with countries like Germany and the UK embracing immersive gaming experiences.
Asia-Pacific, however, is emerging as the most dynamic region, thanks to the widespread use of smartphones, a booming esports culture, and heavy investments in tech infrastructure. Nations like China, Japan, and South Korea are major contributors to this surge. Meanwhile, Latin America and the Middle East are catching up quickly, supported by improved internet access and rising digital literacy.
Recent News & Developments
Recent developments in the Metaverse in Gaming Market point to increased investment and rapid innovation. Major tech firms are doubling down on VR and AR advancements, while blockchain integration continues to gain traction. The inclusion of NFTs has transformed digital asset ownership, leading to new monetization models. Additionally, the rise of esports within metaverse environments is reshaping competitive gaming, encouraging collaboration between platforms and content creators.
Subscription services, in-game purchases, and cloud gaming are also evolving, offering more flexibility and accessibility. As regulations around data ownership and privacy emerge, they are likely to influence future pricing strategies and user engagement models.
Scope of the Report
The scope of this report on the Metaverse in Gaming Market encompasses a comprehensive analysis of market segments such as hardware, software, applications, services, and deployment models. It delves into consumer behavior, competitive strategies, regulatory landscapes, and import-export dynamics. Our insights are backed by data from top research institutions, tech councils, and global economic bodies.
By exploring key market trends, challenges, and opportunities, this report empowers stakeholders to make informed decisions in one of the fastest-growing digital industries. Whether you’re a developer, investor, or gamer, the Metaverse in Gaming Market promises a frontier of endless possibilities and boundless creativity.
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Technology
2025-2034 Generative Artificial Intelligence (AI) in Sports
Generative Artificial Intelligence (AI) in Sports Market Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts. What Is the Expected CAGR for the Generative Artificial Intelligence (AI) in Sports Market Through 2025? The market size for generative artificial intelligence (AI) in […]


Generative Artificial Intelligence (AI) in Sports Market
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.
What Is the Expected CAGR for the Generative Artificial Intelligence (AI) in Sports Market Through 2025?
The market size for generative artificial intelligence (AI) in sports has experienced rapid expansion in the past few years. There is expected growth from $0.22 billion in 2024 to $0.28 billion in 2025, with a compound annual growth rate (CAGR) pegged at 30.5%. Factors such as expansion of data centers, increased use of cloud gaming services, advancements in autonomous vehicles and ADAS, growth of edge computing and IoT, and the rise of blockchain and cryptocurrency have all contributed to this historic growth.
What’s the Projected Size of the Global Generative Artificial Intelligence (AI) in Sports Market by 2029?
The market size of generative artificial intelligence (AI) in sports is projected to experience a huge growth spurt in the upcoming years, reaching $0.73 billion in 2029 with a compound annual growth rate (CAGR) of 26.6%. This surge during the forecasted period can be credited to advancements in computer vision, tailored training programs, real-time decision support, enhanced fan experiences, and international sports events. The forthcoming period is expected to witness trends such as merging with emerging technologies, advancements in wearable technology, opportunistic sponsorship and revenue, injury prevention and rehabilitation, and integration of wearable technology.
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Top Growth Drivers in the Generative Artificial Intelligence (AI) in Sports Industry: What’s Accelerating the Market?
The surge in sports-related injuries is anticipated to invigorate the generative artificial intelligence (AI) adoption within the sports industry. In the context of sport, injury refers to any harm inflicted during physical endeavor or field activities. In the pursuit of mitigating such incidents, generative AI aids in fabricating lifelike practice scenarios which assist athletes to hone their skills and discern potential risk factors in a protected, managed setting. For instance, in 2023, the National Safety Council, an American non-profit entity championing wellness and safe practices, substantiated that the count of injuries associated with sports and recreation activities saw an 11% upsurge from 3,231,885 in 2021 to 3,631,970 in 2022. Consequently, the escalation in the occurrence of sports injuries is lending impetus to the growth of generative AI within the sports industry.
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What Trends Will Shape the Generative Artificial Intelligence (AI) in Sports Market Through 2029 and Beyond?
Leading firms in the generative artificial intelligence (AI) sports industry are strategizing collaborations to create and deliver digital products and services for a competitive advantage in the market. These collaborations are typically either formal or informal agreements between multiple parties to achieve a common goal while preserving their respective autonomy. For instance, Globant, an American company specializing in software development, partnered with LaLiga Tech, a company hailing from Spain that offers digital solutions for sports and entertainment, alongside Microsoft in August 2023. This collaboration aims to merge sports industry knowledge with IT expertise, capitalizing on emerging technologies such as AI and blockchain. Their joint venture’s goal is to augment the existing sports data and enrich the fan experience for millions around the globe. Microsoft, a major US technology corporation, provides generative AI platforms for diverse industries.
What Are the Main Segments in the Generative Artificial Intelligence (AI) in Sports Market?
The generative artificial intelligence (AI) in sports market covered in this report is segmented –
1) By Sports Type: Football, Tennis, Cricket, Basketball, Hockey, Golf, Other Sports
2) By Deployment: On-Premises, Cloud-Based
3) By Application: Performance Analysis, Game Strategies, Sports Equipment Design, Other Applications
Subsegments:
1) By Football: Player Performance Analysis, Match Strategy Optimization
2) By Tennis: Player Training Simulations, Match Prediction Models
3) By Cricket: Game Analysis Tools, Player Statistics And Insights
4) By Basketball: Shot Selection Analysis, Injury Prediction Models
5) By Hockey: Player Performance Tracking, Game Strategy Development
6) By Golf: Swing Analysis Tools, Course Management Simulations
7) By Other Sports: Multi-Sport Analytics Platforms, Custom Ai Applications For Niche Sports
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Which Top Companies are Driving Growth in the Generative Artificial Intelligence (AI) in Sports Market?
Major companies operating in the generative artificial intelligence (AI) in sports market report are Google LLC, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation, NVIDIA Corporation, Baidu Inc., Zebra Technologies Corporation, Stats Perform Group LLC, Tempus Ex, GumGum Inc., Noah Basketball LLC, Catapult Sports, Genius Sports, PlaySight Interactive Ltd., ChyronHego Corporation, Whistle Sports Inc., Sportlogiq Inc., SportsMEDIA Technology, Hawk-Eye Innovations Ltd., Opendorse, Inc., Spiideo AB, Beyond Sports, ShotTracker, Kinduct Technologies Inc., MVP Interactive, Inc., Perform Group Ltd., Second Spectrum Inc., PlayGineering Systems
Which Regions Will Dominate the Generative Artificial Intelligence (AI) in Sports Market Through 2029?
North America was the largest region in the generative artificial intelligence (AI) in sports market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative artificial intelligence (AI) in sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Technology
HKSTP Takes Nine Game-Changing AI Tech Ventures to WAIC 2025 to Advance China’s AI Plus Vision in Transforming Business and Industry
HONG KONG SAR / SHANGHAI, CHINA – Media OutReach Newswire – 27 July 2025 – Hong Kong Science and Technology Parks Corporation (HKSTP) is embarking on a mission to advance China’s AI Plus vision with nine Hong Kong AI park companies at the World AI Conference & High-Level Meeting on Global AI Governance (WAIC) 2025, […]

HONG KONG SAR / SHANGHAI, CHINA – Media OutReach Newswire – 27 July 2025 – Hong Kong Science and Technology Parks Corporation (HKSTP) is embarking on a mission to advance China’s AI Plus vision with nine Hong Kong AI park companies at the World AI Conference & High-Level Meeting on Global AI Governance (WAIC) 2025, taking place from July 26-29 in Shanghai, China. In collaboration with the Hong Kong Trade Development Council and Cyberport, HKSTP is leveraging Hong Kong’s growing global AI innovation hub status to advance the China’s strategic AI initiative and applying AI and big data to transform old and new industry sectors to boost a new era of growth.
HKSTP is embarking on a mission to advance China’s AI Plus vision with nine Hong Kong AI park companies at the WAIC 2025.
Mr. Eric Or, Acting Chief Corporate Development Officer, HKSTP, said: “Hong Kong is a crucible for world-class AI innovation and our unique HKSTP ecosystem provides an ideal platform to empower AI tech firms with global fluency and pave the way for global expansion. By taking local tech companies on a global growth journey and attracting more international startups to land Hong Kong and integrating into the Mainland China or even the Asia markets means a growing critical mass of world-class AI innovators is created. This influx of global talent and technology will accelerate the country’s high-tech industry and economic development, further fueling the national drive for new quality productive forces.”
The nine park enterprises participating in the Hong Kong Pavilion cover technologies in life and health tech, fintech, entertainment, aerospace tech, digital education and more, highlights included:
Hong Kong Space Robotics and Energy Centre Limited (HKSRE) is an InnoHK R&D centre focuses on aerospace technology R&D to foster international collaboration for the Chang’e-8 mission. It brings together institutions from local and overseas to jointly develop the mission’s Hong Kong-operated robot-a multifunctional lunar surface operations and mobile charging system. Centre for Artificial Intelligence and Robotics (CAIR) Hong Kong Institute of Science & Innovation Chinese Academy of Sciences is another InnoHK R&D centre, showcases MicroNeuro, the world’s first flexible robotic system for minimally invasive neurosurgery to address challenges of fragile brain tissue and confined spaces, surpassing human surgical limits. Digital Domain, a global leader in Hollywood visual effects and AI virtual human technologies, showcases the AI-powered video creation solution “HANBAO” and “AI DOMAIN”, an all-in-one content creation platform, empowering creators to tailor high-quality short videos for online platforms. Digital Domain has set up its state-of-the-art R&D centre in Hong Kong, driving the innovative development among entertainment and cross-industry. In addition to the showcase of tech firms, HKSTP also hosted a provoking panel discussion at WAIC 2025, exploring the theme of: “From Hong Kong to global impact: Shaping the future with AI and New Quality Productive Forces for Cross-industry Growth”, moderated by Ms Pheona Kan, Director of Business Development at HKSTP with the fellow scientists and experts from the field.
The discussion highlighted how Hong Kong has a unique role in global AI development by uniting international talent and technology behind the city’s AI vision which also aligns with China’s vision to transform industry through quality productive forces.
As the largest I&T ecosystem in Hong Kong, HKSTP is home to over 500 AI startups, including home-grown unicorns that are shaping the future of artificial intelligence. In alignment with Hong Kong’s bold vision for technological leadership, the HKSTP San Tin Technopole Campus-a 20-hectare site within the soon-to-be-built San Tin Technopole-will serve as a critical catalyst for the city’s next wave of innovation. Strategically located in the heart of the Northern Metropolis, the Campus is poised to become a flagship landmark for AI+ and beyond, aiming to promote its widespread development and application across sectors.
This year, WAIC 2025, themed “Global Solidarity in the AI Era,” will bring together top scientists, global leaders, entrepreneurs, policymakers, and innovators in the AI ecosystem.
KSTP’s participation at WAIC 2025 is a testament to Hong Kong’s role as a bridge between Chinese and global innovators, fostering collaboration and exchange of ideas, technologies, and governance philosophies.
Appendix 1: List of park companies at Hong Kong Tech Pavilion
Centre for Artificial Intelligence and Robotics, Hong Kong Institute of Science & Innovation, Chinese Academy of Sciences (CAIR) ClusterTech Limited Digital Domain Hong Kong Centre for Cerebro-cardiovascular Health Engineering (COCHE) HK INBOT TECHNOLOGY LIMITED Hong Kong Space Robotics and Energy Centre Limited MattVerse Limited Metapool Technology Limited Ultipa Hong Kong Limited
Hashtag: #HKSTP
The issuer is solely responsible for the content of this announcement.
About Hong Kong Science and Technology Parks Corporation Hong Kong Science and Technology Parks Corporation (HKSTP) was established in 2001 to create a thriving I&T ecosystem grooming 13 unicorns, more than 15,000 research professionals and over 2,300 technology companies from 26 countries and regions focused on developing healthtech, AI and robotics, fintech and smart city technologies, etc.
Our growing innovation ecosystem offers comprehensive support to attract and nurture talent, accelerate and commercialise innovation for technology ventures, with the I&T journey built around our key locations of Hong Kong Science Park in Pak Shek Kok, InnoCentre in Kowloon Tong and three modern InnoParks in Tai Po, Tseung Kwan O and Yuen Long realising a vision of new industrialisation for Hong Kong, where sectors including advanced manufacturing, micro-electronics and biotechnology are being reimagined.
Hong Kong Science Park Shenzhen Branch in Futian, Shenzhen plays positive roles in connecting the world and the mainland with our proximity, strengthening cross-border exchange to bring advantages in attracting global talent and allowing possibilities for the development of technology companies in seven key areas: Medtech, big data and AI, robotics, new materials, microelectronics, fintech and sustainability, with both dry and wet laboratories, co-working space, conference and exhibition facilities, and more.
Through our R&D infrastructure, startup support and enterprise services, commercialisation and investment expertise, partnership networks and talent traction, HKSTP continues to contribute in establishing I&T as a pillar of growth for Hong Kong.
More information about HKSTP is available at www.hkstp.org.
Technology
The Future of Recovery Tech Has Officially Arrived
Coming off the feature I wrote on Travelle, I flew into Los Angeles still thinking about the themes we covered: systems, the future, and how performance evolves when vision meets structure. This meeting came through him. Travelle made the introduction. I hadn’t met Perry before. I’d heard about DNA VIBE, skimmed the tech, but didn’t […]

Coming off the feature I wrote on Travelle, I flew into Los Angeles still thinking about the themes we covered: systems, the future, and how performance evolves when vision meets structure.
This meeting came through him.
Travelle made the introduction. I hadn’t met Perry before. I’d heard about DNA VIBE, skimmed the tech, but didn’t have the whole picture. That changed when I got in the car and Perry started breaking it down — not from a pitch deck, but from the origin.
He shared how a Russian engineer handed him a raw design: analog, frequency-based, and coded with intention. The framework challenged everything the market had come to accept as usual. Instead of relying on high output and brute intensity, it focused on resonance. Perry shaped that foundation into something functional, scalable, and human-centered.
That became VIBE.
Where most red-light devices flood the body with indiscriminate energy, VIBE operates with surgical precision. It’s built on biomodulation — what Perry defines as DNA excitation. Tuned frequencies, red light, near-infrared, magnetic pulses, and micro-vibrations engage the body’s systems from within. The goal isn’t to overpower. It’s to restore.
Reframing Recovery: Intelligent, Wearable, Purpose-Built
This approach reframes what recovery tech should be. Not invasive. Not bulky. Not reactive. Intelligent, wearable, and built for the athlete in motion — not just the patient on the table.
Athletic Gaines: Where Tech Meets Intention
That conversation with Perry eventually looped back to Travelle. The alignment was precise — two people in different lanes, but sharing a core focus: unlocking human potential with purpose.
The partnership between DNA VIBE and Athletic Gaines creates a new recovery model, blending cutting-edge science with performance environments designed for growth and equity. At its core, this isn’t a transactional move. It’s translational. Technology isn’t introduced as a gimmick; it’s integrated into a philosophy of care.
Travelle’s gym has always attracted elite athletes. But this shift opens something more scalable. When DNA VIBE becomes part of the daily language — in warm-ups, cooldowns, and recovery regimens — the tools become part of the mindset, not just the kit.
LAMP and SHINE: The Philosophy Behind the Function
At the center of this initiative are two frameworks: LAMP and SHINE. These aren’t slogans — they’re structures.
LAMP:
Listen
Adapt
Mobilize
Propel
SHINE:
Support
Heal
Inspire
Nurture
Elevate
LAMP is a responsive strategy. SHINE is cultural elevation. Together, they guide how tech, community, and leadership converge — so that the tools don’t just land, they take root.
The Community Catalyst: Leela at Parity
Enter Leela — the architect of access at Parity, a platform working to rebalance opportunity and income gaps in women’s sports. She’s helping bring elite tools like DNA VIBE into the hands of athletes too often left out of the innovation conversation.
And the data backs the urgency.
A recent Parity survey of 500 professional women athletes across 55 sports found that 50% had no net income after covering training and competition expenses. In 2023:
78% of respondents reported earning less than $50,000 annually from their sport. WNBA players earned an average of $72,000. NBA players: over $5 million. WNBA players receive just 22.8% of league revenue, compared to nearly 50% in the NBA.
One athlete – Lionel Messi – earned more than all U.S. female professionals in soccer, basketball, tennis, and golf combined.
Leela is reshaping that landscape. Through Parity, she’s building bridges where there used to be walls — using data, advocacy, and aligned partnerships to push innovation into communities that have historically been overlooked.
Data, Design, and the DNA of Impact: Shaz’s Strategic Vision
Shaz brings a different layer — strategy, systems, and innovation at scale. Before this partnership, she was at Nike, where her leadership helped lay the foundation for what became Nike+.
At the time, Nike wasn’t fluent in data. They were dominant in brand and performance culture, but they weren’t yet tapping into user feedback, usage analytics, or predictive modeling.
Shaz changed that.
She led the charge to integrate data into Nike’s product feedback loop, helping the company understand how people moved, trained, and performed in real time.
A simple shoe chip transformed into a global interface between user behavior and product design.
Her team helped Nike shift from intuition to information. They discovered when athletes trained, where they tended to drop off, what gear they returned to, and which movements mattered most. That level of insight reshaped product development and transformed Nike’s relationship with its global audience.
Now, with DNA VIBE, Shaz sees the same opportunity.
Wearables like VIBE don’t just deliver healing — they generate data: recovery sessions, usage duration, target zones, and performance trends over time. That data becomes insight, not just for individual athletes, but for coaches, physical therapists, and system leaders.
What Shaz brings is the connective tissue, turning a product into a platform.
A Coalition, Not a Campaign
Together with Perry, Travelle, Leela, and Shaz, this isn’t just a brand partnership. It’s a coalition — a regenerative infrastructure. Like a multidisciplinary task force, this is recovery tech powered by elite training, advocacy, and systemic intelligence.
Think of it as the Olympic Performance Council meets Wakanda’s tech lab — a professional-grade alliance where innovation, equity, and scale converge.
What Happens Next
And for those watching this alignment unfold, understand one thing clearly:
This is more than a rollout. It’s a blueprint for national regeneration.
By 2026, DNA VIBE and Athletic Gaines aim to become the most widely adopted recovery platform in the country. Their goal is ambitious: to place a VIBE device in the hands of every athlete across high schools, colleges, adaptive sports leagues, and underserved communities.
They’re building what they call a Distributed Recovery Network — with certified staff, recovery hubs, and on-site education layered into gyms, training facilities, and community centers. They’re integrating with sports medicine departments, launching school pilots, opening community recovery labs, and building direct-to-athlete pipelines for those who are locked out of clinical care due to insurance or geographical limitations.
This alliance isn’t reacting to the market. It’s leading it.
DNA VIBE and Athletic Gaines aren’t waiting for change — they’re manufacturing it.
Every piece of this coalition — Perry’s code, Travelle’s community, Leela’s advocacy, and Shaz’s data fluency — forms something rare: a full-spectrum, scalable recovery platform that not only improves outcomes but also enables them to do so. It reshapes who gets to have them.
The rollout is live.
This is how disruption is built — deliberately, collaboratively, and from the inside out.
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