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Shocking $6B Sponsorship Crisis Rocks Joe Gibbs Racing and Denny Hamlin Alliance

Joe Gibbs Racing Faces Financial Crisis: Sponsorship Deal with Denny Hamlin Takes a Nosedive In a shocking turn of events, Joe Gibbs Racing, worth a staggering $6 billion, is reeling from a major financial setback after their recent partnership with Denny Hamlin took a nosedive. The team, famously backed by FedEx for two decades, was […]

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Joe Gibbs Racing Faces Financial Crisis: Sponsorship Deal with Denny Hamlin Takes a Nosedive

In a shocking turn of events, Joe Gibbs Racing, worth a staggering $6 billion, is reeling from a major financial setback after their recent partnership with Denny Hamlin took a nosedive. The team, famously backed by FedEx for two decades, was blindsided when the shipping giant abruptly ended their sponsorship, leaving a gaping hole in their funding.

Desperate to fill the void left by FedEx, Joe Gibbs Racing found temporary relief in a deal with Progressive Insurance, securing sponsorship for the next 18 months. However, their troubles were far from over as they continued to search for a primary sponsor to stabilize their financial standing.

Amidst the chaos, a new glimmer of hope emerged as Joe Gibbs Racing announced a multi-year partnership with Saia Inc. to sponsor Ty Gibbs and the No. 54 Toyota Camry XSE in the NASCAR Cup Series. This strategic move marked a significant shift for the team, replacing their longtime rival FedEx with a new contender in the trucking industry.

Despite initial optimism surrounding the partnership with Saia Inc., disaster struck when the company reported dismal earnings for the first quarter of 2025, causing their stock to plummet by a staggering 32%. The uncertain macroeconomic environment and challenges posed by the U.S. trade war were cited as contributing factors to their financial woes.

Saia Inc.’s President and CEO, Fritz Holzgrefe, attributed the poor performance to the lack of typical shipment growth during the quarter, leading to a significant revenue shortfall. With the financial stability of their primary sponsor called into question, Joe Gibbs Racing now faces a precarious future as their funding hangs in the balance.

The repercussions of this financial crisis could spell disaster for the team, reminiscent of past struggles with sponsorships. Notably, the departure of Kyle Busch following sponsorship woes with M&M and Mars Inc. serves as a cautionary tale of the dire consequences of financial instability in NASCAR.

As Joe Gibbs Racing navigates this turbulent period, all eyes are on the team to see how they will weather the storm and emerge from this crisis. With billions at stake and the future of the team in jeopardy, the coming months will prove to be a make-or-break moment for one of NASCAR’s most iconic franchises.

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Ford Performance NASCAR: Keselowski Wins Heat 1 – Speedway Digest

Ford Finishing Results: 1st – Brad Keselowski 4th– Ryan Blaney 6th – Josh Berry BRAD KESELOWSKI, No. 6 Solomon Plumbing Ford Mustang Dark Horse – THAT WENT ACCORDING TO PLAN.  IS THIS A SHOT IN THE ARM FOR THIS TEAM?  “Yeah, it doesn’t hurt.  It’s been a good two days for everyone on this 6 […]

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Ford Finishing Results:

1st – Brad Keselowski

4th– Ryan Blaney

6th – Josh Berry

BRAD KESELOWSKI, No. 6 Solomon Plumbing Ford Mustang Dark HorseTHAT WENT ACCORDING TO PLAN.  IS THIS A SHOT IN THE ARM FOR THIS TEAM?  “Yeah, it doesn’t hurt.  It’s been a good two days for everyone on this 6 crew and hopeful the other two cars can have good runs – the heat race and the Open so that we can get a great day for tomorrow.  It’s good to be starting up front with the Solomon Plumbing Ford Mustang and to be running fast.  This is fun.”

YOU TRIED SOMETHING DIFFERENT.  WHAT DID YOU LEARN ABOUT THIS SETUP AND MAYBE TIRES.  DO YOU WANT TIRES TOMORROW?  “Those guys that put tires on, they were really hard to hold off. I had the preferred groove and just tried to use it to my advantage.  We’ll see if that’s the case tomorrow.”

KESELOWSKI WINNER’S PRESS CONFERENCE

IS THIS STILL A ONE-GROOVE TRACK?  “Oh, no.  It’s definitely not a single groove racetrack.  They were running me real hard.  We had good pace and that was a little bit of a dogfight, so I thought it was great racing.”

HOW MUCH FUN WAS IT RACING SIDE-BY-SIDE WITH THOSE GUYS FOR ALL THOSE LAPS?  “That’s what this is supposed to be.  It’s supposed to be a fun race and I think I ran beside the 45, the 1, the 24 for at least a dozen or maybe two dozen laps.  It was a good battle.  I’m glad that we came out on top, but that’s the way it’s supposed to be, right?”

BEING OUT FRONT YOU GET BETTER AIR BUT IS IT ALSO TIRE THING?  “Those guys were running hard and that’s what they’re supposed to do.  It’s always a battle on these short tracks to have the right balance between driving the car hard enough to stay up front, but not driving it too hard to run the tires off of it and that’s part of the challenge of being a race car driver and I welcome it.”

ARE YOU GOING TO NEED TIRES TOMORROW NIGHT?  “We’re gonna find out.  It’s always hard to say.  The track conditions are always changing, particularly when we’ll have the Open before the race tomorrow.  I suspect the track will just become more and more favorable to tire wear.”

Ford Performance PR



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NASCAR Cup Series NASCAR All-Star Race Heat 2 Results

Saturday At North Wilkesboro Speedway North Wilkesboro, N.C. Lap length: 0.62 miles (Start position in parentheses) 1. (1) Christopher Bell,… Saturday At North Wilkesboro Speedway North Wilkesboro, N.C. Lap length: 0.62 miles (Start position in parentheses) 1. (1) Christopher Bell, Toyota, 75 laps, 0 points. 2. (3) Joey Logano, Ford, 75, 0. 3. (5) Chase […]

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Saturday At North Wilkesboro Speedway North Wilkesboro, N.C. Lap length: 0.62 miles (Start position in parentheses) 1. (1) Christopher Bell,…

Saturday

At North Wilkesboro Speedway

North Wilkesboro, N.C.

Lap length: 0.62 miles

(Start position in parentheses)

1. (1) Christopher Bell, Toyota, 75 laps, 0 points.

2. (3) Joey Logano, Ford, 75, 0.

3. (5) Chase Elliott, Chevrolet, 75, 0.

4. (6) Kyle Busch, Chevrolet, 75, 0.

5. (8) Chris Buescher, Ford, 75, 0.

6. (10) Daniel Suárez, Chevrolet, 75, 0.

7. (2) Chase Briscoe, Toyota, 75, 0.

8. (9) Austin Cindric, Ford, 75, 0.

9. (7) Harrison Burton, Ford, 75, 0.

10. (4) Denny Hamlin, Toyota, 75, 0.

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Race Statistics were not immediately available.

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NASCAR Driver Rating Formula

A maximum of 150 points can be attained in a race.

The formula combines the following categories: Wins, Finishes, Top-15 Finishes, Average Running Position While on Lead Lap, Average Speed Under Green, Fastest Lap, Led Most Laps, Lead-Lap Finish.

Copyright
© 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.



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Promoter’s Caution could add random layer of chaos in NASCAR All-Star Race

The fate of the NASCAR All-Star Race largely rests on the whims of Marcus Smith, who is giving few hints about how he’ll deploy a new “Promoter’s Caution.” It’s the latest goofy gimmick in an event defined by annual format changes designed to goose the competition in the name of fender-banging fireworks. At a randomly […]

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The fate of the NASCAR All-Star Race largely rests on the whims of Marcus Smith, who is giving few hints about how he’ll deploy a new “Promoter’s Caution.”

It’s the latest goofy gimmick in an event defined by annual format changes designed to goose the competition in the name of fender-banging fireworks. At a randomly selected point Sunday night during the first 220 of 250 laps at North Wilkesboro Speedway, a yellow flag will fly and possibly wipe out a big lead while bunching the field for a race-altering restart.

The decision on when to throw the yellow rests solely with Smith, the president and CEO of Speedway Motorsports, which owns the 0.625-mile track in North Wilkesboro, North Carolina.

“I’ll have a very special mystery guest with a little All-Star Race history of his own to help me out when it’s time to drop the yellow,” Smith said. “Hopefully, we’ll create a little chaos for the teams and some fun for the fans at the same time.”

It’s an attempt to restore some luster to the All-Star Race, which has lost touch with its no-holds-barred origins. The past two events at North Wilkesboro produced runaway victories for Kyle Larson and Joey Logano, who led 199 of 200 laps in 2024.

The most memorable event last year came after the race when Ricky Stenhouse Jr. and Kyle Busch engaged in fisticuffs after tangling for a mid-pack position. It was a far cry from the furious last-lap battles that once sent an All-Star Race winner to the emergency room (Davey Allison sustained a concussion in 1992 after crashing from contact with Kyle Petty at the checkered flag).

The Promoter’s Caution won’t guarantee a slam-bang ending, but it’s in the vein of an exhibition race with $1 million but no points at stake. While other pro sports have struggled to keep all-star events relevant, Cup Series drivers pride themselves on competing as hard as they would in a race with championship implications — and sometimes harder.

“The All Star Race is not just another race,” Joe Gibbs Racing’s Christopher Bell said. “Everybody is more aggressive than a normal Sunday Cup race. Everyone has that win it or wear it attitude, and it races differently because of that.”

A sense of resignation from the All-Star Race’s annual format overhauls also makes it easier to accept the inanity of a random yellow.

“I have a hard enough time keeping up with all of the different format stuff,” Team Penske’s Austin Cindric said. “It doesn’t really bother me that much that we’re going to have a Promoter’s Caution because, unless I’m the caution, I can’t control it in any way. It’s just the racing gods, but maybe they’re on earth this time.”

Though its timing could cost him a win, Logano is fine with the Promoter’s Caution because “the All-Star Race presents the opportunity to try things outside of the box.

“I don’t think we should have a Promoter’s Caution in points-paying events,” he said. “But in this case, we do something different. It’s something everyone can talk about. And I just don’t know what they’re going to do. Are they going to put Marcus in the flag stand, and he’s just going to throw a yellow flag?”

The son of late NASCAR Hall of Famer Bruton Smith, who once lobbied for random yellows as the most bombastic promoter in Cup history, is coy about how the Promoter’s Caution will be unveiled.

“I’ve had no shortage of NASCAR experts from inside and outside of the garage giving me advice on what to do,” Marcus Smith said. “I’ve got a couple of scenarios in mind depending on what’s happening with the race. Or I could just go spur of the moment with my gut.”

Odds and ends

Christopher Bell (+350) is the BetMGM Sportsbook favorite, followed by pole-sitter Brad Keselowski (+600), Logano (+650), two-time defending Daytona 500 winner William Byron (+700) and Denny Hamlin (+800). Kyle Larson, who will start last after missing practice and qualifying while attempting to make the Indy 500, is listed at +1000. … Keselowski and Bell were the winners Saturday of the two 75-lap heat races that set the starting lineup for the All-Star Race. Keselowski already was guaranteed the top starting spot for Sunday night’s main event after qualifying on the pole position Friday. Bell will start second Sunday, followed by Ross Chastain, Logano and Byron. … After sitting essentially dormant for more than 35 years, North Wilkesboro Speedway is playing host to its third consecutive All-Star Race since a $20 million makeover. Keselowski wants to move a points race from Charlotte Motor Speedway’s “Roval” layout to North Wilkesboro Speedway and shift the All-Star Race back to Charlotte’s 1.5-mile oval (the host from 1987-2019). “This needs to be a points racetrack,” Keselowski said of North Wilkesboro. “I’m very strong about the Roval has got to go.”

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AP Auto Racing Writer Jenna Fryer in Indianapolis contributed to this report.

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AP auto racing: https://apnews.com/hub/auto-racing

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.



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Dale Earnhardt Jr. Fumes Over NASCAR Truck Driver’s ‘Egotistical Move’

Carson Hocevar has come under fire from NASCAR Hall of Famer Dale Earnhardt Jr. after his comments in Kansas last weekend. Hocevar clinched the Craftsman Truck Series victory at Kansas Speedway after an intense last-lap battle with Layne Riggs. As he crossed the line to take the win, he ranted over the team radio about […]

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Carson Hocevar has come under fire from NASCAR Hall of Famer Dale Earnhardt Jr. after his comments in Kansas last weekend.

Hocevar clinched the Craftsman Truck Series victory at Kansas Speedway after an intense last-lap battle with Layne Riggs. As he crossed the line to take the win, he ranted over the team radio about his rival – something which Earnhardt Jr. has not taken kindly to.

During the Dale Jr. Download podcast, he claimed:

“Riggs is older than him. Is he self-appointing himself some sort of veteran? Y’all heard that s**t. ‘Man, that kid’s gonna win a lot of races.’ What the f**k dude?

Dale Earnhardt Jr.
NASCAR Hall of Famer and JR Motorsports owner, Dale Earnhardt Jr. looks on during qualifying for the NASCAR Xfinity Series Championship Race at Phoenix Raceway on November 09, 2024 in Avondale, Arizona.

Jared C. Tilton/Getty Images

“You’re a kid. That was a very egotistical move. I think it’s an asinine way to look at things. …I know that Riggs is not in Cup, but in terms of ability, talent, I don’t really set them too far apart. You could put Riggs in the 77 [car] and eventually get reasonable results.”

As well as the team radio comments, the 22-year-old flipped off Riggs. Explaining the action, Hocevar said, as previously reported by Newsweek Sports:

“It was somewhat friendly, right? It was just kind…yeah, I don’t remember what I really did to be honest. No, if anything, I just wanted to remind him, really, of just like, hey, I still won, I guess. I don’t know.

“But at the end of the day, he did a really good job. He’s super, super talented. That group built a really fast truck. I remember watching Zane [Smith] go on to win against us in that truck.

“It’s all harm, no foul, and I’m sure my bird is real small to just hit and contact. So, it’s all friendly, and when I see him, I’m sure we’ll laugh about it.”

Riggs also commented:

“He won the race, and you know, I think he was mad at me. I think he flipped me off all the way down the frontstretch coming to the checkered, but how can you be mad when you win the race, right?

“But it’s all good. It’s great to race with them Cup guys, and I think that just proves that I’m going to be there one day.”

Riggs was later disqualified from the race.

NASCAR Craftsman Truck Series at Kansas Speedway results

  1. Carson Hocevar – Running
  2. William Byron – Running
  3. Corey Heim – Running
  4. Gio Ruggiero – Running
  5. Stewart Friesen – Running
  6. Brandon Jones – Running
  7. Jake Garcia – Running
  8. Kaden Honeycutt – Running
  9. Grant Enfinger – Running
  10. Daniel Hemric – Running
  11. Ben Rhodes – Running
  12. Matt Mills – Running
  13. Matt Crafton – Running
  14. Ty Majeski – Running
  15. Dawson Sutton – Running
  16. Tyler Ankrum – Running
  17. Chandler Smith – Running
  18. Connor Mosack – Running
  19. Andres Perez – Running
  20. Toni Breidinger – Running
  21. Rajah Caruth – Running
  22. Cody Dennison – Running
  23. Spencer Boyd – Running
  24. Jack Wood – Running
  25. Morgen Baird – Running
  26. Bayley Currey – Running
  27. Tanner Gray – Out
  28. Frankie Muniz – Out
  29. Nathan Byrd – Out
  30. Luke Baldwin – Out
  31. Layne Riggs – Running – Disqualified



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Brad Keselowski, Christopher Bell win NASCAR All-Star heats

After Brad Keselowski earned pole position in qualifying on Friday, the rest of the grid was determined by a pair of heat races on Saturday. To put it simply, Heat #1 results decide the inside row for the All-Star Race while Heat #2 results decide the outside row with ten drivers in each heat. On […]

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After Brad Keselowski earned pole position in qualifying on Friday, the rest of the grid was determined by a pair of heat races on Saturday. To put it simply, Heat #1 results decide the inside row for the All-Star Race while Heat #2 results decide the outside row with ten drivers in each heat.

On Sunday, the 18 drivers who are not yet locked into the All-Star Race will take part in their own race with the top-two finishers from the ‘Open’ advancing into the main event. Now for a breakdown of Saturday’s heat races:

Heat #1

Brad Keselowski, Roush Fenway Keselowski Racing Ford

Brad Keselowski, Roush Fenway Keselowski Racing Ford

Photo by: David Jensen / Getty Images

It’s been a difficult and at times nightmarish season for Keselowski, but the weekend at North Wilkesboro has offered him some relief. He held off all challengers to win the first heat race of the night, even though a couple of drivers got very close in trying to snatch the top spot away.

When the planned competition caution flew in the middle of the race, Keselowski stayed out while Ross Chastain and several others pitted, taking on a set of fresh sticker tires. Those drivers quickly charged through the field with Chastain drawing even with Keselowski in a fierce battle for the race lead. However, the tires ultimately overheated while running the bottom and he was left defending the runner-up spot for the remainder of the race.

He battled back-and-forth with William Byron and Ryan Blaney as the three drivers fought over the spot that would determine who starts third in the All-Star Race on Sunday. Chastain held on over Byron by just a nose while Blaney finished fourth and Alex Bowman fifth.

Josh Berry was sixth, Tyler Reddick seventh, Austin Dillon eighth, and Ricky Stenhouse Jr. ninth. Kyle Larson’s car did not take part in the heat race since its driver was busy qualifying for the Indianapolis 500 today. So, Larson will come from the last row of the grid on Sunday, which he also did one year ago.

“It doesn’t hurt,” said Keselowski after the win. “It’s been a good two days for everyone on this #6 crew … It’s good to be starting up front with this Ford Mustang. To be running fast, this is fun.”

Speaking about the tire difference, Keselowski added: “Those guys who put tires on were really hard to hold off. I had the preferred groove and just tried to use it to my advantage. We’ll see if that’s the case tomorrow.

Heat #2

Christopher Bell, Joe Gibbs Racing Toyota

Christopher Bell, Joe Gibbs Racing Toyota

Photo by: David Jensen / Getty Images

Christopher Bell was in control of the second heat race from start-to-finish and no one was able to mount a real challenge against him. During the competition caution, nearly the entire field pitted for fresh rubber with most taking four, but Bell took two right-sides instead and narrowly avoided his tire changer on the way out.

Chase Briscoe was the lone driver who rolled the dice and chose to stay out. He inherited the race lead, but it did not last long as he quickly faded through the field. However, he could not get out of the way quick enough, spinning after contact from Daniel Suarez and hitting the door of Denny Hamlin.

This was the only incident of the entire night as Bell set sail for the remainder of the race, taking the win over Joey Logano and Chase Elliott. Kyle Busch and Chris Buescher filled out the rest of the top five while the remainder of the top ten was as follows: Suarez, Briscoe, Austin Cindric, Harrison Burton, Hamlin.

“Maybe the Mobil 1 Camry is a million-dollar Camry,” smiled Bell after the win, guaranteeing him the outside of the front row. “It’s feeling really good. I knew yesterday in practice that if they could get some rear grip in it, I felt like I had a lot of car potential. The guys did an amazing job on just making the car better overnight and it was really refreshing to get out there and just cruise those first 30 laps. Then, I didn’t know how it was going to work with having Joey [Logano] right behind me, but this thing was on rails. I’m really happy and excited about the opportunity tomorrow.”

All-Star Race lineup

Pos. Driver Team
1 Brad Keselowski RFK Racing
2 Christopher Bell Joe Gibbs Racing
3 Ross Chastain Trackhouse Racing Team
4 Joey Logano Team Penske
5 William Byron Hendrick Motorsports
6 Chase Elliott Hendrick Motorsports
7 Ryan Blaney Team Penske
8 Kyle Busch Richard Childress Racing
9 Alex Bowman Hendrick Motorsports
10 Chris Buescher RFK Racing
11 Josh Berry Wood Brothers Racing
12 Daniel Suarez Trackhouse Racing Team
13 Tyler Reddick 23XI Racing
14 Chase Briscoe Joe Gibbs Racing
15 Austin Dillon Richard Childress Racing
16 Austin Cindric Team Penske
17 Ricky Stenhouse Jr. Hyak Motorsports
18 Harrison Burton Rick Ware Racing
19 Kyle Larson Hendrick Motorsports
20 Denny Hamlin Joe Gibbs Racing
21 OPEN RACE WINNER OPEN RACE WINNER
22 OPEN RACE RUNNER-UP OPEN RACE RUNNER-UP
23 FAN VOTE WINNER FAN VOTE WINNER

Photos from All-Star Race – Heat

 

In this article

Nick DeGroot

NASCAR Cup

Brad Keselowski

Christopher Bell

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Promoter’s Caution could add random layer of chaos in NASCAR All-Star Race

Christopher Bell (+350) is the BetMGM Sportsbook favorite, followed by pole-sitter Brad Keselowski (+600), Logano (+650), two-time defending Daytona 500 winner William Byron (+700) and Denny Hamlin (+800). Kyle Larson, who will start last after missing practice and qualifying while attempting to make the Indy 500, is listed at +1000. … Keselowski and Bell were […]

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Christopher Bell (+350) is the BetMGM Sportsbook favorite, followed by pole-sitter Brad Keselowski (+600), Logano (+650), two-time defending Daytona 500 winner William Byron (+700) and Denny Hamlin (+800). Kyle Larson, who will start last after missing practice and qualifying while attempting to make the Indy 500, is listed at +1000. … Keselowski and Bell were the winners Saturday of the two 75-lap heat races that set the starting lineup for the All-Star Race. Keselowski already was guaranteed the top starting spot for Sunday night’s main event after qualifying on the pole position Friday. Bell will start second Sunday, followed by Ross Chastain, Logano and Byron. … After sitting essentially dormant for more than 35 years, North Wilkesboro Speedway is playing host to its third consecutive All-Star Race since a $20 million makeover. Keselowski wants to move a points race from Charlotte Motor Speedway’s ”Roval” layout to North Wilkesboro Speedway and shift the All-Star Race back to Charlotte’s 1.5-mile oval (the host from 1987-2019). ”This needs to be a points racetrack,” Keselowski said of North Wilkesboro. ”I’m very strong about the Roval has got to go.”

AP Auto Racing Writer Jenna Fryer in Indianapolis contributed to this report.

AP auto racing: https://apnews.com/hub/auto-racing



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