NIL
Poncy
Fourteen months ago, former Oklahoma State men’s basketball coach Mike Boynton spoke a hard truth. With his Cowboys struggling, both on the court and in trying to retain talent, Boynton did what few coaches at Power Five programs do. He let the world in on the lack of NIL resources he was working with. In […]

Fourteen months ago, former Oklahoma State men’s basketball coach Mike Boynton spoke a hard truth.
With his Cowboys struggling, both on the court and in trying to retain talent, Boynton did what few coaches at Power Five programs do. He let the world in on the lack of NIL resources he was working with.
In Feb. 2024, Boynton said OSU was committing “barely over $500,000” to men’s basketball.
What a difference a year and change can make.
For the first time, OSU feels like a sought-after destination.
In all sports, OSU is performing among the best in the Big 12 in the transfer portal. In football, OSU has brought in 10 players in the spring portal and nearly 40 overall. Men’s basketball was tabbed with the No. 1 transfer class in the country by On3 Sports for a time. Wrestling has lured transfers from Penn State and Iowa State. No matter what the sport, OSU is competing with the best in the conference.
My best guess would be the primary reason for that isn’t Steve Lutz’s style of play or Mike Gundy’s new-look staff. Actually, Gundy all but confirmed what has become obvious: For the first time, OSU has started to use NIL to its benefit.
During his press conference following OSU’s spring game, Gundy was asked about his team’s success in the portal. He kept it short and sweet, as only he can.
“This is the first time that we’ve ever spent money in the portal,” Gundy said.
That fact isn’t surprising based on what Boynton said. Whether it was due to an emphasis on talent retention (i.e., Ollie Gordon II, Brennan Presley) or a lack of funds, OSU sports seemed to be lagging behind its counterparts.
According to a list of NCAA Revenue Sharing and NIL estimates for 2025, OSU ranked ninth in the Big 12 in projected NIL funding, ahead of Colorado, Cincinnati, UCF and Houston. Those schools show that NIL isn’t everything. Houston nearly won the national championship in men’s basketball and Colorado was the Big 12 runner-up in football, although now that Travis Hunter and Shedeur Sanders are off to the NFL, that could end up a one-time thing.
Regardless of the outliers, OSU’s newfound success in bringing in outside talent has been program-altering in all sports.
OSU football has brought in contributors up and down the roster, including but not limited to a starting quarterback candidate in Hauss Hejny, a starting left tackle in Markell Samuel, a pair of starting receivers and a whole new secondary, along with a rotation of pass rushers. In other words, a whole new team.
Then there’s men’s basketball, which has brought in players with high-major experience and double-figure scorers in Isaiah Coleman, Kanye Clary and Parsa Fallah, along with Anthony Roy, the nation’s leading scorer in a brief stint at Green Bay and Vyctorius Miller, a highly-touted recruit who has at least three years of eligibility left.
Need I even mention wrestling? Coming off its best season since 2021, David Taylor has added Richard Figueroa, a former 125-pound national champion, Casey Swiderski, a former All-American, and three high-level prospects from Penn State.
Women’s basketball has also had a solid portal season, adding former BYU star Amari Whiting; South Dakota State’s Haleigh Timmer, who was a starter on the Jackrabbit team that knocked OSU out of the NCAA Tournament; and former UCF forward Achol Akot.
Across the board, OSU is performing better than it ever has in the transfer portal, and the days of Boynton having to fend off SMU and TCU trying to steal his best players are in the past.
Is it the Red-Dirt money? It’s too early to tell (but maybe).
With revenue sharing likely to be implemented in NCAA-sanctioned sports within a year, OSU has been a little late to the party. But whatever the Cowboys have done has put them on par with the elite in the Big 12.
In many ways, 2024-25 was a collective low point for OSU sports. Football had a season that can be kindly described as disappointing. Men’s basketball made strides under Steve Lutz, but still missed the NCAA Tournament. OSU baseball and softball are both in the midst of disappointing seasons.
But outside of baseball and softball dragging to the finish, those seasons are behind OSU and its fans. Looking to 2025, OSU is back, at least when it comes to talent acquisition.
Now, 40-plus new players could go poorly in football, but the fact that OSU can even grab players like Christian Fitzpatrick, Sam Jackson V and Taje McCoy proves that better days have arrived. No longer is OSU hopeless in competing in the portal. In fact, it has performed as well as anyone in the Big 12 across all sports.
The pockets of OSU have been burning over the last handful of months, and only time will tell if it leads to sustained success. But one thing is certain, and Gundy said it as well as anyone could:
“It’s a totally different operation than what it was the last two years.”
NIL
College basketball legend Dick Vitale places Texas Tech in his “Dazzling Dozen”
Texas Tech men’s basketball keeps racking up pre-season accolades as analysts pile on the Red Raider bandwagon. While preseason predictions and rankings mean very little, Tech has been getting a ton of love, showing that experts are optimistic about their chances to be a force next season. The latest expert to praise the Red Raiders […]

Texas Tech men’s basketball keeps racking up pre-season accolades as analysts pile on the Red Raider bandwagon. While preseason predictions and rankings mean very little, Tech has been getting a ton of love, showing that experts are optimistic about their chances to be a force next season. The latest expert to praise the Red Raiders is none other than college hoops legend Dick Vitale.
Vitale included Tech in his pre-season “Dazzling Dozen”, the list of his top 12 teams in college hoops right now. Along with Tech, Vitale has Purdue, Michigan, UConn, Florida, St. John’s, BYU, Arkansas, Houston, Duke, and UCLA on his prestigious list. The Red Raiders utilized NIL to compete in the transfer portal and are bringing back the reigning Big 12 Player of the Year, JT Toppin.
With Toppin and dazzling point guard Christian Anderson, Jr returning, the Red Raiders looked to be a solid squad going into the 2025-26 season. Adding five game-ready transfers pushed the tech to the top of college basketball for next year. Analysts state that LeJuan Watts is a highly regarded player with a unique skillset to be a scorer and defender. Donovan Atwell will contribute to the team’s depth and versatility. Tyeree Bryan, who adds another strong player to the roster. Luke Bamgboye provides a significant man presence and rim defense. Josiah Moseley adds depth in the frontcourt, a position where Texas Tech lacked depth last season. Now, Red Raider fans hope this team can gel and meet some of the lofty expectations that have been placed upon them this offseason.
– Enjoy more Texas Tech coverage on Texas Tech On SI –
Texas Tech GM who turned down Notre Dame compares Red Raiders to Oregon Ducks
Big 12 Championship within reach as Texas Tech leans into NIL and transfer portal
Texas Tech in the mix for elite Top 25 recruit, nephew of former first-round NBA Draft pick
Texas Tech offers No. 1 player in the nation
NIL
Texas Tech pitcher NiJaree Canady signs a second $1 million-plus NIL deal, AP source says
“I’m thrilled that a player of the caliber of NiJa Canady can take advantage of her success and her hard work that she’s given to the sport and given to the school that she’s at,” Texas Tech coach Gerry Glasco said after Texas claimed the national title with a 10-4 win over the Red Raiders […]

“I’m thrilled that a player of the caliber of NiJa Canady can take advantage of her success and her hard work that she’s given to the sport and given to the school that she’s at,” Texas Tech coach Gerry Glasco said after Texas claimed the national title with a 10-4 win over the Red Raiders in the decisive Game 3 of the championship series on Friday night.
News of the name, image and likeness deal broke hours before Canady was set to pitch in the final game. She lasted one inning and gave up five runs on five hits.
Canady signed a similar deal with Texas Tech last year after she had led Stanford to the World Series semifinals two straight years. She didn’t directly address either deal, but noted that her success has come with some negative attention as the sport has grown.
“I feel like more eyes are on the sport,” she said, “Of course, that comes with positives and negatives. There’s always like, negative attention that comes with it. But I feel like for the whole and just growing the sport and just giving younger girls something to look up to — it means a lot.”
Despite the rough finish, she led the nation in wins with 34 and threw every pitch in Tech’s first five World Series games. Glasco said her success and the exposure she has brought the school has made it all worthwhile.
“I’m not an expert,” Glasco said. “ Somebody could really do an in-depth study. But I have no doubt it (the first deal) would exceed a million dollars of value. I think it was of great value for our school.”
Glasco said there has been too much negative attention brought to the money Canady has earned.
“I found it almost insulting to her at times when I listened to broadcasts how much they talked about it because, like I said, I don’t hear it when we talk about — when we watch a men’s basketball game or a men’s football game, and to me that’s not right,” Glasco said. “That shouldn’t be that way.”
___
AP sports: https://apnews.com/sports
Credit: AP
Credit: AP
NIL
Texas Tech star NiJaree Canady to earn $1.2M in 2026
Texas Tech star softball pitcher NiJaree Canady will make $1.2 million in a name, image and likeness deal to play for the school in 2026 after leading the team to the Women’s College World Series. Canady is making $1 million this season in her first season with the Red Raiders. She will be on the […]
Texas Tech star softball pitcher NiJaree Canady will make $1.2 million in a name, image and likeness deal to play for the school in 2026 after leading the team to the Women’s College World Series.
Canady is making $1 million this season in her first season with the Red Raiders. She will be on the mound Friday night when Texas Tech (54-13) meets Texas in Game 3 of the WCWS championship series. The Red Raiders are vying for their first national title.
Canady was expected to be back with Texas Tech but there were also concerns the right-hander might enter the transfer portal to see how much she is worth. But her manager, Derrick Shelby of Prestige Management Group, told ESPN on Friday that Canady has signed another deal with the Matador Club, which serves as the Red Raiders’ NIL collective.
“Nija Canady is the most electrifying player in softball. She’s box office and she goes out every day and competes,” Shelby told ESPN. “The decision to stay at Tech was not difficult. This program has taken care of her. They have showed how much she is appreciated. The entire staff, her teammates, the school in general have been great. Tonight she is playing for a national championship and she is making history. Everything she wants from this game she can get here at Texas Tech.”
Former Texas Tech quarterback Patrick Mahomes has developed a close bond with Canady. The three-time Super Bowl champion and his wife, Brittany, are in Oklahoma City attending the WCWS and cheering on the Red Raiders.
“It’s special. The way she’s able to control the softball and the way she’s able to locate in the strike zone, I mean it is special,” Mahomes told ESPN during Thursday night’s Game 2. “And to be able to watch it firsthand all season long, you know why we’re in the position that we’re in. It starts off with her and her leadership.”
Canady spent her first two college seasons at Stanford before transferring to Texas Tech. She is 34-6 with a 0.97 ERA and 317 strikeouts in 239 innings this season and also leads the squad with 11 homers.
On Friday, Canady will be looking to toss her third complete game in three days. The Red Raiders lost 2-1 in Wednesday’s Game 1 before prevailing 4-3 on Thursday.
Texas (55-12) is also on the verge of winning its first national title on Friday night.
–Field Level Media
NIL
New WWE NIL class includes sons of Mark Henry and Scott Steiner
Some wrestling royalty will be part of the next group of potential WWE stars.WWE has revealed the fifth class of its Next In Line (NIL) program, USA TODAY Sports confirmed, with 12 former college athletes making the jump to the ring with the hope of one day being on the company’s roster. The class was finalized […]

Some wrestling royalty will be part of the next group of potential WWE stars.WWE has revealed the fifth class of its Next In Line (NIL) program, USA TODAY Sports confirmed, with 12 former college athletes making the jump to the ring with the hope of one day being on the company’s roster. The class was finalized the same night as Money in the Bank 2025 at the Intuit Dome in Inglewood, California.
The 12 athletes come from across the country and played various sports, from football to hockey to lacrosse. The names that will stand out in the class are Oklahoma football player and wrestler Jacob Henry, the son of former World Heavyweight Champion Mark Henry. Also on the list is former Jacksonville State receiver Brock Rechsteiner, the son of former world champion Scott Steiner. His uncle is Rick Steiner and his cousin is current WWE star Bron Breakker.
WWE new NIL class
- Brock Rechsteiner (Jacksonville State, football)
- Jacob Henry (Oklahoma, football and wrestling)
- Meghan Walker (Nebraska, track and field)
- TJ Bullard (Central Florida, football)
- Madison Kaiser (Minnesota, hockey)
- Garrett Beck (Grand Canyon, lacrosse)
- Kerrigan Huynh (University of Central Oklahoma, track and field)
- Fatima Katembo (LSU Shreveport, basketball)
- Bianca Pizano (Michigan State, field hockey)
- Gina Adams (Lynn University, basketball)
- Hidetora Hanada (Colorado State, football)
- Zuriel Jimenez (Columbia University, track and field)
What is the WWE NIL program?
Established in 2021, WWE introduced the NIL program as a way to identify future stars and prepare them for a career in wrestling. WWE sought college athletes through NIL deals. Former Miami basketball players Haley and Hanna Cavinder were part of the program.
While not every person that entered the program has turned out to be a WWE star, some have not only made rosters, but have turned out to be successful in the ring. That includes NXT Champion Oba Femi and NXT Tag Team Champion Tank Ledger.
NIL
Cowboy Duo Wraps Up Action At Palmer Cup
RIDGELAND, S.C. – Oklahoma State’s men’s golf team was represented this past week at the Arnold Palmer Cup by rising juniors Ethan Fang and Preston Stout, who both competed for the United States at Congaree Golf Club. Fresh off leading OSU to its 12th national championship last month, both Cowboys finished with 2-1-1 records at […]

Fresh off leading OSU to its 12th national championship last month, both Cowboys finished with 2-1-1 records at the event, which concluded on Saturday. The International side came away with a 35-25 victory over the Americans.
During Thursday’s mixed fourball action, Fang teamed with Farah O’Keefe to notch a 3-and-2 victory over Caitlyn Macnab and Daniel Bennett. Stout and Kelly Xu tied their match with Eila Galitsky and Luke Poulter.
Friday morning saw Fang and Stout paired together in a foursome match against Connor Graham and Tyler Weaver. The Cowboy duo would prevail, 3 and 1. The afternoon session saw Fang paired with O’Keefe for mixed foursomes with the duo tying its match with Weaver and Lottie Woad.
Stout would pair with Anna Davis for the session, coming up short in a 2-and-1 loss to Carolina Chacarra and Pablo Ereno.
The event closed with singles action on Saturday with Stout taking down Charlie Forster, 3 and 2, while Fang fell in his matchup against Justin Hastings, 2 up.
Day 1 Mixed Fourball
Farah O’Keefe/Ethan Fang def. Caitlyn Macnab/Daniel Bennett, 3&2
Preston Stout/Kelly Xu tied Eila Galitsky/Luke Poulter
Day 2 Foursomes
Ethan Fang/Preston Stout def. Connor Graham/Tyler Weaver. 3&1
Day 2 Mixed Foursomes
Ethan Fang/Farah O’Keefe tied Tyler Weaver/Lottie Woad
Carolina Chacarra/Pablo Ereno def. Preston Stout/Anna Davis, 2&1
Day 3 Singles
Preston Stout def. Charlie Forster, 3&2
Justin Hastings def. Ethan Fang, 2 up
NIL
Career-worst night for NiJaree Canady in Texas Tech softball’s WCWS loss to Texas
Why Texas Tech, Texas will win 2025 WCWS It’s a Lone Star State Women’s College World Series this year, and reporter Jenni Carlson breaks down one reason Texas Tech will win and one reason Texas will win the WCWS. OKLAHOMA CITY — The final game of the 2025 season was one to forget for NiJaree […]


Why Texas Tech, Texas will win 2025 WCWS
It’s a Lone Star State Women’s College World Series this year, and reporter Jenni Carlson breaks down one reason Texas Tech will win and one reason Texas will win the WCWS.
OKLAHOMA CITY — The final game of the 2025 season was one to forget for NiJaree Canady in the Texas Tech softball team’s Game 3 loss to Texas in the championship of the Women’s College World Series.
Canady went to the circle for the third straight day against the Longhorns and got roughed up from the jump. Texas plated five runs in the bottom of the first and cruised to a 10-4 win to claim the national championship.
Canady had been stellar all season but the Longhorns were on her out the gate on Friday at Devon Park. She got through the first inning but not before surrendering five runs (all earned) on five hits and two strikeouts.
It was just the second time in Canady’s career she allowed five earned runs, the first coming back in the 2024 Super Regionals against LSU.
Canady struck out swinging in her only plate appearance of the night. She was relieved in the circle by Chloe Riassetto and at the plate by Raegan Jennings.
Earlier on Friday, it was reported that Canady had signed another seven-figure name, image and likeness deal with The Matador Club to return to Texas Tech next season.
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