Inside the surprising shift in who’s turning to Bioniq’s personalized supplements (and what they’re really after)

With personalization becoming the new standard in both the fitness and wellness industry, it’s not just Gen Z leading the charge. 

A new analysis from Cristiano Ronaldo-backed personalized supplement brand Bioniq, based on data from more than 250,000 users across the U.S. and the GCC, reveals that older adults are just as engaged in health optimization as younger consumers. 

The supplement brand, now valued at $82 million, analyzed more than six million biochemical data points using its proprietary AI algorithm, which integrates health quiz responses with blood test results. The findings offer insight into how consumers across generations and the two regions are redefining their wellness priorities.

Here are the most striking trends:

Move Over Gen Z, Midlife Has Momentum 

While Gen Z  is certainly invested in all things wellness and better-for-you foods, it’s adults aged 35 to 60 who are driving the deepest engagement. Bioniq’s data shows the most active users are men aged 35–45 and women 45–60, peaking at 50–55, representing a clear signal that midlife is when long-term health, energy, and disease prevention become top priorities.

The Obesity Dilemma

In the United States, 40% of quiz-takers were classified as obese, with men more likely to be overweight and less likely to fall within a healthy weight range compared to women. In contrast, only 20% of users in the GCC were categorized as obese, and nearly half of GCC women were classified as having a healthy weight.

Bioniq’s data shows that healthy-weight and overweight individuals are more likely to remain engaged with the program, while obese users exhibit lower retention. Although an active lifestyle is linked to stronger long-term participation, the findings suggest that users classified as obese may disengage if they don’t see immediate results. Bioniq notes this underscores the need for stronger education and motivational support to sustain engagement in this group.

Nutrient Concerns 

Bioniq found that in the U.S., individuals focused on health and nutrient deficiencies tended to be older, particularly in the 44–55 age group. In contrast, health-conscious users in the GCC skewed younger, with the largest segment falling between ages 30 and 45.

Among women aged 18–35, 30% identified iron deficiency as a key concern. Encouragingly, 94% of Bioniq Pro members in this group optimized their ferritin levels within six months — though interest in iron levels tends to decline with age, according to the personalized supplement company.

The Brain Game

Is cognitive health becoming more important than chasing six-pack abs? The data suggests so. Nearly half of all Bioniq users ranked memory and focus as their top wellness goals, with younger users especially prioritizing brain function, sleep quality and anxiety management.

Aging Well Remains Universal

Half of all men, regardless of age, listed muscle strength as a top health priority, with younger men focused on muscle mass, cognitive performance, and libido support. Older men, by contrast, are increasingly concerned with anti-aging, heart health, and bone strength.

For women, beauty and aging were the dominant themes. Younger users prioritized skin, hair, and nail health, while older women shifted their focus to memory and skin health. Across both genders, the desire to age well grows stronger with time.

“At Bioniq, we’ve observed a significant transformation in our audience over the years,” Bioniq founder and CEO Vadim Fedotov said. “While we initially catered to health enthusiasts and athletes, we’re now seeing a growing demand from an older demographic seeking personalized solutions for healthy aging and longevity. Additionally, the rise in female customers highlights the increasing awareness and demand for tailored health optimization. This evolution reinforces our goal to provide science-backed, data-driven supplementation for every stage of life.”

This spring, Bioniq announced a partnership with social wellness club Remedy Place to launch Meridian, a personalized health assessment program available to club members. As a perk of the collaboration, Remedy Place members also receive personalized, co-branded Bioniq x Remedy Place canisters to store their supplements.

SANTA CLARA — Nvidia is eyeing a major expansion of an office site the company owns next to its headquarters, documents on file with Santa Clara city planners show.

The tech company has filed a proposal to build a new office building at 2400 Condensa St., which is west of, and directly next to, Nvidia’s complex on San Tomas Expressway, documents show.

“To support our growth as we push the boundaries of accelerated computing, we have submitted a permit application to expand our headquarters with additional offices, lab space, and parking,” an Nvidia spokesperson stated in comments emailed to this news organization.

Nvidia’s development plans envision the demolition of an office and research building that Nvidia already owns and occupies. The existing office building totals 215,500 square feet, according to commercial real estate database Property Shark.

That building is on a parcel that is roughly 11 acres, Property Shark estimates show.

Nvidia intends to replace the existing structure with a modern office building that is expected to total 324,000 square feet, according to Santa Clara planning files.

The development would also include a parking structure with about 2,900 vehicle spaces and 36 surface parking spaces, city documents show.

“We hope to start work on this third phase of our long-standing development agreement with the city in the fall,” the Nvidia spokesperson stated in the email.

Santa Clara-based Nvidia has embarked on a remarkable quest to widen its footholds in the South Bay, primarily through property purchases next to and near its headquarters. It has also pursued leasing deals in locations that include an office building in San Jose.

Originally Published: June 5, 2025 at 9:45 AM PDT

ADELAIDE, Australia — Millions of Americans strap on Apple Watches, Fitbits, and other fitness trackers every day, diligently monitoring their steps, heart rate, and sleep patterns. These devices generate a treasure trove of health data that could revolutionize how doctors treat patients, if only people would actually share it.

A new study from the University of South Australia reveals that while 94% of fitness tracker users say they’re willing to share their device data with healthcare providers, less than half have ever actually done so. Only 43% have directly shared their tracker information during medical appointments, despite the potential for this data to improve their care.

Published in the journal Healthcare, the research surveyed 447 current and former wearable activity tracker users across multiple countries to understand why there’s such a massive gap between good intentions and real-world behavior regarding health data sharing.

These numbers expose both an enormous opportunity and a fundamental problem in modern healthcare. Patients are increasingly taking charge of their own health monitoring through consumer devices, but this wealth of objective data isn’t making it into doctors’ offices where it could actually make a difference.

How This Impacts Healthcare

Traditional healthcare relies heavily on patients’ self-reported behaviors, such as how much they exercise, how well they sleep, and whether they’re taking their medications. But people are notoriously bad at accurately remembering and reporting these details. Fitness trackers, on the other hand, provide continuous, objective measurements that could give doctors a much clearer picture of their patients’ daily health behaviors.

The study found that people with chronic health conditions were more likely to have discussed or shared their tracker data with healthcare providers. Those patients typically have more frequent medical appointments and greater motivation to actively manage their health.

However, these same patients were also more likely to express concerns about sharing their data, creating a paradox where the people who could benefit most from data sharing are also the most worried about it.

Privacy Worries

Privacy emerged as the top concern among the 26% of participants who had reservations about sharing their tracker data. Only 10% of all participants cited privacy as a specific worry, but it was by far the most common concern mentioned.

Australian participants were significantly less likely to have shared their data with healthcare providers compared to Americans, while U.S. participants reported fewer privacy concerns overall. This suggests cultural attitudes toward health data sharing vary considerably, even among developed nations with similar healthcare systems.

People between 35 and 44 were more likely to have shared their tracker data than younger adults aged 18 to 24, while those aged 45 to 54 expressed the most concerns about data sharing. This pattern suggests that middle-aged adults may see the most immediate value in sharing health data, while older adults remain more cautious.

Researchers conducted their survey between February and May 2023, recruiting participants through Amazon Mechanical Turk and Facebook. They included adults who had used a fitness tracker within the past three years for at least one month, excluding those who only used smartphone apps without an actual wearable device.

The final sample was predominantly young (84% under 45), female (60%), and well-educated (75% had higher education qualifications). Most participants came from the United States (60%) or Australia (27%), with the remainder from 31 other countries.

Participants answered questions about whether they’d discussed or shared their tracker data with healthcare providers, their willingness to do so, and any concerns they had about such sharing. The survey also collected information about participants’ demographics, health status, and tracker usage patterns.

What People Actually Use These Devices For

Most participants used popular brands like Apple (45%), Fitbit (20%), and Garmin (20%). About 80% were current users, while 20% had stopped using their devices. Daily usage was common, with 66% using their trackers every day.

Most people reported that their fitness trackers actually helped them become more active. About 66% said they had either constantly increased their activity or increased and maintained higher activity levels since using their devices.

When participants did share data with healthcare providers, they most commonly did so through proprietary apps, verbally during appointments, or via direct messaging. The contexts usually involved tracking health metrics, setting goals, or discussing specific health concerns.

Many healthcare systems simply aren’t equipped to handle patient-generated data from consumer devices. Current fitness trackers often don’t meet healthcare systems’ stringent privacy and security requirements, and many doctors lack training on how to interpret and use this information effectively.

The researchers noted that developing secure data management solutions for wearable devices, including encryption or de-identification features, could help address privacy concerns and enable safer use of this data during clinical encounters.

The Missed Opportunity

The sheer volume of health data being generated but not utilized is overwhelming. The global wearable activity tracker market is valued at approximately $63 billion and projected to reach $352 billion by 2033. With roughly 20% of Australian adults and 39% of U.S. adults owning fitness trackers, there’s an enormous amount of objective health data being collected every day.

Unlike traditional medical data, which is collected sporadically during doctor visits, fitness trackers provide continuous monitoring. This real-time data could help doctors spot trends, adjust treatments, and provide more personalized care recommendations.

In order to implement tracker data effectively, we need to develop more secure data-sharing platforms, train healthcare providers on how to use tracker data effectively, and create clearer guidelines for when and how this data should be incorporated into clinical decision-making.

Patients are ready and willing to share their fitness tracker data with doctors, but the healthcare system isn’t ready to receive it. Bridging this gap could unlock significant improvements in how we monitor and manage health, but it will require investment in technology, training, and privacy protections to make it work.

Ochy has formed a strategic alliance with England Athletics to integrate its AI-driven gait analysis technology into the training resources available to the organization’s extensive network of runners and coaches. This partnership marks a significant advancement in making professional biomechanical assessments accessible to athletes at all skill levels.

Ochy’s AI-driven gait analysis platform utilizes smartphone video capture to process and gain insights from key running metrics, including foot strike patterns, joint alignment, and upper body mechanics. The system delivers comprehensive feedback and customized training recommendations within moments.

By eliminating the need for expensive lab equipment or specialist consultations, Ochy democratizes access to movement analysis that was previously restricted to elite athletes. England Athletics will promote this resource to its 147,000 registered members across 1,750 affiliated clubs.

Image Credit: Ochy x England Athletics

The Intersection of Innovation and Athleticism

The world of competitive sports—whether it’s taking place in aquatic depths or digital realms—is undergoing a profound evolution. Underwater sports such as finswimming, spearfishing, and underwater hockey have always pushed the boundaries of human endurance and skill. Now, with technological advancements like Web3 reshaping digital landscapes, we are witnessing a convergence between athletic performance and gamified experiences.

Just as elite divers and swimmers train tirelessly to shave seconds off their times or enhance their breath control, tech-savvy gamers and online competitors are navigating new waters in digital ecosystems. The same drive for excellence, strategy, and adaptation connects these seemingly different worlds.

The Rise of Web3 in the Gaming Arena

Web3, often defined by decentralization, blockchain technology, and user empowerment, is no longer an abstract concept. It is redefining entire industries—especially in gaming and online entertainment. With decentralized platforms, players can now own in-game assets, participate in transparent betting systems, and even earn cryptocurrency through gameplay.

This shift mirrors how underwater sports have embraced technological enhancements in training and competition. Wearable performance trackers, data-driven coaching, and livestream coverage have all contributed to raising the visibility and precision of aquatic sports.

From Underwater Strategies to Digital Games of Chance

There’s a curious parallel between the mental resilience needed for underwater competition and the decision-making strategies in online gaming. Both demand clarity under pressure, swift reaction times, and a keen understanding of the environment—be it a submerged arena or a blockchain-powered betting table.

Take, for example, platforms like Luckywins, which are leading the way in merging Web3 capabilities with online gambling experiences. These platforms are not just about chance; they require players to navigate fluctuating odds, tokenized systems, and user-owned economies—elements that can resemble the layered decision-making seen in competitive sports.

How Aquatic Athletes Can Relate to Web3 Gamers

Though underwater sports and Web3 gaming might seem distant, they both reward:

• Strategic Thinking: Understanding terrain, opponents, and variables is crucial in both fields.
• Discipline and Timing: Whether launching a spearfishing dive or placing a wager in a volatile crypto-based casino, timing and self-control are paramount.
• Community and Collaboration: Teams in underwater hockey rely on seamless coordination, just as Web3 platforms thrive on strong communities, decentralized governance, and peer collaboration.

The Digital Athlete: A Shared Mentality

We are entering an era where the “athlete” is no longer confined to physical arenas. Digital athletes—gamers, crypto strategists, and platform innovators—are becoming recognized for their skills, much like traditional sports figures. As wearable tech and virtual training environments gain popularity among underwater athletes, the line between physical and digital performance continues to blur.

Moreover, many underwater sport practitioners are already engaging with digital platforms for training analytics, global competitions, and virtual meetups. Adding crypto-based entertainment into the mix is simply a continuation of the digital embrace.

Adapting to Change: What Underwater Sports Can Learn from Web3

The adaptability of underwater athletes is legendary—they thrive in environments with limited visibility, physical resistance, and immense pressure. This adaptability serves as a perfect metaphor for how users must navigate the still-maturing world of Web3.

Here are a few crossover lessons:

• Decentralized Ownership = Athlete Empowerment: Just as Web3 allows users to own digital assets, athletes are now advocating for greater control over their data, sponsorships, and digital profiles.
• Global Communities: Web3 breaks down borders, and underwater sports have long embraced international camaraderie. Tapping into decentralized tech can amplify global competitions, streaming, and cross-cultural connections.
• Transparency and Trust: Blockchain technology offers transparent records—mirroring the fair-play principles that govern sports.

Element	Underwater Sports	Web3 Gaming & Gambling
Strategy	Game plans, diving routes	Betting systems, NFT economics
Environment	Water pressure, visibility limits	Market volatility, decentralized networks
Skill Development	Technique, breath control	User engagement, crypto literacy
Community Involvement	Teams, federations, events	DAOs, online forums, social staking

Bridging the Surface and the Screen

In essence, both Web3 gaming and underwater sports push boundaries—one through physical frontiers and the other through digital innovation. The two domains may seem worlds apart, but their shared values of strategy, precision, and passion create fertile ground for cross-pollination.

As digital ecosystems grow and sports communities evolve, platforms like Luckywins highlight the direction the entertainment world is heading. Whether submerged beneath waves or immersed in blockchain games, the future belongs to those willing to dive deep.

 

Last Updated on June 6, 2025

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Image: Saudi Projects on LinkedIn

June 2025 marks a new chapter for Qiddiya as construction officially begins on the Prince Mohammed bin Salman Stadium in Riyadh, Saudi Arabia. This is a landmark development that further cements the City’s role as a regional hub for sports and entertainment.

Sports lies at the heart of Prince Mohammed bin Salman Stadium also known as the Qiddiya Stadium.

‘ArchUp’ stated that located Southwest of Riyadh Qiddiya is currently witnessing a wave of major projects. This wave is shaping its identity as a futuristic urban destination.

Qiddiya is a planned entertainment and tourism megaproject in Riyadh, Saudi Arabia. Construction started at the beginning of 2019.

The 46,979-capacity Prince Mohammed bin Salman Stadium, commonly known as the Qiddiya Stadium, is a proposed multipurpose stadium planned to be built in Qiddiya, an entertainment and tourism megaproject in Riyadh, Saudi Arabia.

Image: Saudi Projects on LinkedIn

 

A Major Sports Project in a Larger Vision

‘ArchUp’ further stated that the stadium is set to become a central component of the broader Qiddiya master plan. This plan is led by the Qiddiya Investment Company. While full architectural details are yet to be revealed early insights suggest a contemporary, sustainability-focused design. The design is tailored to deliver a world-class fan experience and integrate with the City’s dynamic landscape.
 

A Changing Urban Landscape

Recent imagery from the site captures the scale and ambition of the ongoing transformation across Qiddiya.

Image: Saudi Projects on LinkedIn and Qiddiya

 

Key highlights include:

• Lush green spaces intricately landscaped with water features that weave through the terrain;
• Large-scale entertainment infrastructure under construction including brightly colored roller coasters and water attractions;
• Massive rock-carved structures blending art and the natural topography; and
• High-rise residential and commercial buildings rising steadily supported by a modern network of roads, cranes and the ongoing engineering work.

 

A Stadium at the Heart of New Qiddiya

Qiddiya selected the stadium’s location with precision aligning it with a broader vision that puts sports at the heart of everyday life. The City aims to make athletics a central part of its identity and daily experience. Once completed, the venue will welcome both local and international sporting events. This will draw visitors and boost tourism. Through this, Qiddiya hopes to enrich the region’s lifestyle and the overall quality of life.
 

A Global Destination in the Making

The Prince Mohammed bin Salman Stadium is only one piece of Qiddiya’s ambitious puzzle. Qiddiya is shaping itself into a dynamic destination where sports, culture and entertainment come together in a progressive urban setting. The current pace of construction reflects a serious commitment to delivering this vision. They are often ahead of schedule.
 

Construction Progress

A ‘LinkedIn Post By Saudi Projects’ stated, “Construction developments at the Prince Mohammed bin Salman Stadium project in Qiddiya, one of the stadiums for the 2034 World Cup, which is being implemented by a consortium between the FCC Construction of Spain, Nesma and the Partners Contracting Company (a construction company), is progressing and is scheduled to be completed in 2029.”

The ‘LinkedIn Post By Saudi Projects’ further stated, “The stadium is located on the peaks of the Tuwaiq Mountains with a height of 200 meters and will accommodate 46,000 spectators.”

The 2034 FIFA World Cup™ will be the 25^th FIFA World Cup™, a quadrennial international football tournament contested by the Men’s national teams of the member associations of FIFA. In December 2024, Saudi Arabia was formally confirmed as the host nation by FIFA following an uncontested bidding process. It will be the third tournament hosted in Asia after Korea and Japan in 2002 and Qatar in 2022. Saudi Arabia will be the second host nation from the Arabian Peninsula in the space of 12 years. It will also be the first time the tournament will be hosted by a single nation since 2022.

The FCC Construction is a Spanish international construction company specializing in civil engineering, infrastructure and building construction.

The Nesma Holding is a privately-owned Saudi Arabian company with corporate headquarters in the Red Sea Port City of Jeddah (Saudi Arabia) and branch offices in all major Cities around the Kingdom. In addition to its local operations Nesma maintains an active international presence through several joint ventures (JVs) and partnerships both regionally and globally.

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