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Rec Sports

Simone Biles’ coach Aimee Boorman: Finding ‘balance’ wasn’t easy

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“Simone never would have made it in my gym.”

Aimee Boorman has heard that line, over and over, from other coaches when they talk about the gymnast she helped lift to heights never seen within their sport.

“They say it with a sense of pride,” Boorman tells USA TODAY Sports, “and it’s like, ‘So you realize how many potential Simones you have pushed out of your gym?’ “

Biles was the kid who always loved the gymnastics part, but not the work that went into making her the best. Some days she just wanted to go home.

Those characteristics didn’t necessarily change as she grew into the decorated champion America knew. Boorman, though, was willing to manage them in a way others wouldn’t.

Biles’ coach from age 7 through her four-gold-medal performance at the 2016 Rio Olympics remembers her as one of her more challenging pupils.

“If everybody is just strict and obedient, you grow stale as a coach,” Boorman says. “So when you have somebody who’s throwing something new at you all the time, on an emotional level, on a personality level, you gotta grow. And I think some of those other coaches weren’t willing to grow.

“When people say, ‘Well, there’s only going to be one Simone,’ I’m like, ‘That’s not true.’ You have to know how to manage that athlete to get them to the point they could be a Simone.”

Boorman’s approach – nurturing, forgiving, even relenting – was novel to coaching within a sport of forced discipline and regulation. She lays out her methodology, ingrained in her by a tumultuous childhood experience, in “The Balance: My Years Coaching Simone Biles.”

The book, which was released last week, reveals a back story of how athletes develop and mature but also how they can have giggles on their face before and after their most triumphant Olympic moments.

Boorman and co-author Steve Cooper spoke with us about facing unique challenges while coaching and parenting our athletes and how we can overcome them in unexpected ways.

“Nothing about Simone’s greatness was inevitable,” Cooper said during our Zoom interview. “It was a process. It wasn’t just luck.”

‘If it wasn’t fun, she wasn’t having any part of it’: Without love for a sport, it’s difficult to move forward

Boorman is often asked if she knew when Biles would become superstar. The answer: When she became one.

“Up until that point, anything can happen,” she says, “and any given day, if Simone didn’t have that passion and that love for gymnastics inside of her, she could be like, ‘I’m done. I’m gonna go run track.’ “

Boorman recalls the joy she felt as a young girl in the early 1980s, when she first flung herself from the bars of Lakeshore Academy in Chicago, but also how quickly a reckless coach drained it from her.

No matter how long she stood on the balance beam, her arms raised until they were numb trying to get Coach Jeremy’s attention, he wasn’t satisfied. His name is a pseudonym, but also an extreme archetype for an era of the sport: No positive reinforcement, no acknowledgement of effort and sometimes little hope.

“That constant negative input made me have total lack of belief in myself,” she says.

And yet, like most kids, Aimee yearned to please him. She arrived early one day, straining to grab his undivided attention by working out on her own. She broke her leg. Then he ignored her for months until she finally quit.

 “I was really useless to him because I couldn’t compete,” she says.

She was pulled back when she coached preschool kids after school a couple of years later. There was something bright within them that she used to feel, something we can so easily push out of young athletes if we don’t nurture it. It was a light she saw in a 7-year-old who bounced around Bannon’s, the gym north of Houston where Boorman started working as a young adult.

Simone Biles couldn’t sit still, but when she did, she pushed herself up off the ground with her arms and slid her legs from straight in front of her to a position in which she was lying on her stomach.

“What she was doing is not normal,” Boorman says. “We knew that she was going to be able to learn very quickly, but she was just a little girl, and she didn’t like to do the conditioning, and she didn’t want to have to take extra turns. She just wanted it to be fun. And when it wasn’t fun, she wasn’t having any part of it. She didn’t want to be involved at all.”

COACH STEVE: 70% of kids drop out of youth sports by 13. Why?

‘There is no possible way you could disappoint me’: Every day, even a bad one, is an opportunity to move forward

Like other kids, Biles had fears. One was a mental block on her beam series. Boorman would ask her to complete it three times, but would never leave her out there too long like Jeremy had done. They would just come back the next day and try again, a give-and-take that would continue throughout their time together.

“There were times that she would come in the gym in the morning and she would have a sense of dread about what she was going to have to do based on what she did or didn’t finish the day before,” Boorman says. “And I hope that when she walked in and saw me, and I was like, ‘Good morning,’ and I was very light with her, that then she could go, ‘OK, wait a minute. Maybe I’m not in trouble. Maybe I didn’t disappoint her.’ “

Boorman, through the torture, had felt like she was letting Coach Jeremy down. To this day, she tells her students, “There’s no possible way you could disappoint me.”

It’s up to them, not her, what they became. It’s her job to support what they want.

“As a coach, you could never want it more than the athlete,” she says, “and if you do want it more than the athlete, then there’s a problem. I know a lot of overzealous young coaches who are like, ‘Oh, but I want an Olympian,’ but you’re never going to have an Olympian because that’s what you want.

“If we focus too much on the championship and on that win, then we’re losing the human in the process.”

She likes to live in a “compliment sandwich,” where constructive criticism is surrounded by praise of effort, even on so-called bad days. Those are a matter of perspective, anyway.

“I have an elite gymnast (who) had been out of the gym for a couple of months, not really training, and she came back in and successfully did a skill that she hadn’t done in two months, and she was like, ‘That was terrible,’ ” Boorman says. “And I was like, ‘You haven’t done it in two months, and you did it. We’re going to celebrate those wins, and it’s going to be better tomorrow.”

Boorman wanted her students to be comfortable around her so they would express themselves. That way, she could see deep inside and better understand them.

“Simone’s not a person to go (in) the corner and go through her stuff in her head to get her in the zone,” she would learn. “She has to be there, completely relaxed, cheering on other people. And then when the green light goes on for her to compete, she’s like, game on. But she doesn’t waste any of that in her mind. In her mind, that focus is a waste. Other athletes are completely different.

“So it doesn’t say anything about what process is correct, but it’s what process is best for each athlete. So for younger coaches who are bringing up the athletes who are not elite yet, you have to give them all of the different tools, and they’re going to find out which process works best for them.”

‘Its just gymnastics’: The needs of the athlete – not those of the coach – have to come first

Biles realized her connection with “Coach Aimee” at 13, when she was invited to a U.S. women’s national team development camp and saw teammates who weren’t as close with their coaches.

They all trained under the strict orders of the program, which wasn’t for Biles.

“People who are ridiculously talented don’t have to work that hard,” Boorman says. “So when she had to work hard because she was struggling with something, she was not the most pleasant to be around, because it was very frustrating for her and it was easy for her to give up. I can say she was incredibly dedicated. I can’t say she was an incredible hard worker. She knew it became the job that she chose to do and coming in and putting in the hours and everything. But I’ve known a lot of people who are much harder workers, I guess is the gentle way is to say it.”

Martha Karolyi, the program leader, called Biles sloppy and lazy at one of her early visits to camp. Boorman says that killed her confidence, and she declined their next invitation.

Biles didn’t start training a lot of hours until she was 16 or 17.

“If we had focused on the refinement earlier, she could have been winning meets earlier, but there was also the risk of burnout,” Boorman says.

Those mid-teen years coincided with what Boorman calls the toughest days coaching Biles.

“It was never, ‘I don’t want to do this, I want to do this,’ ” Boorman says. “But there were the normal teenage antics, the head butting and things like that. And so I had to be very strategic about when I would push and when I would let go. I know this can be construed as you’re kicking somebody out of practice, but there would be days that I would say, ‘I think practice should be over for today because we’re not getting anywhere. Neither one of us is having fun.’

“And sometimes she was like, ‘Bye,’ and other times she’s like, ‘No, I’m sorry. I want to get this done. I’m just frustrated.’ But no matter what every day was, we turned the page.”

Ahead of the U.S. Classic in 2013 in Chicago, Boorman says Biles intentionally fell off the apparatus, jumped off the beam and let herself fall on her vaults. It was her way, her coach said, of controlling an environment where she didn’t want to work.

Boorman wouldn’t force Biles through workouts, but she would let her fail in competition to make a point. When she took a nasty fall, they moved on to the next event.

“I’ve always been a big supporter of family vacations and take the day off,” Boorman says. “We need mental health days. When I was a gymnast, there was no such thing, and I think that there’s too many sports in general, they want you to come in when you’re sick, when you’re tired, when you’re mentally exhausted, because that’s going to build character. And I just disagree with it. I feel like, if you take one day off and you rest, you’re going to come back so much stronger.

“It’s just gymnastics. You shouldn’t be risking your health just to achieve a sports goal.”

When she was no longer working with Boorman, Biles removed herself from the 2020 Games when she developed “the twisties.” She had concluded, Boorman says, that “the Olympics were not more important than her life.”

“I think somewhere in her she knew it was going to be OK, and I think that was probably because early on in her career, it was OK to just pull yourself from the competition,” says Cooper, Boorman’s co-author.

Overcoming ‘the twisties’ in 2016: ‘You only have to live up to your own expectations’

The twisties occur when a gymnast can’t tell where he or she is in the air. Biles also beat them ahead of the Rio Olympics, which Boorman reveals in her book.

She was 19 and had won three all-around world championship titles in a row and feeling the weight of being the favorite in her first Olympics.

Instead of forcing twists, Boorman temporarily removed them from Biles’ routine, which relieved the pressure.

“And each day I would say, ‘OK, do you feel like twisting today?’ And she’d be like, ‘Well, yeah, but I think I can only go off beam.’ And so she would only do her beam dismount.’ She wouldn’t twist off bars or floor or falls.

“It would be baby steps from there. She might come in one day and say, ‘OK, I think I’m ready to do this today.’ And then she would start to do it and be like, ‘No.’ And I’m like, ‘OK, don’t worry about it. There’s so many other things we can do.’ And then instilling that confidence in her that she wasn’t going to lose her skills was important as well.”

They were relying on the repetition they had already done.

“We had taken so many years to refine them that the muscle memory was there,” Boorman says. “We just had to clear out her brain.”

They gradually noticed she was cured over time, like the way we notice other peoples’ children growing, then realize ours are, too.

“I always told her that she wasn’t responsible for other people’s expectations of her,” Boorman says. “That was their problem and shame on them for setting those expectations. She only had to live up to her own expectations.”

(This story was updated to add new information.)

Steve Borelli, aka Coach Steve, has been an editor and writer with USA TODAY since 1999. He spent 10 years coaching his two sons’ baseball and basketball teams. He and his wife, Colleen, are now sports parents for two high schoolers. His column is posted weekly. For his past columns, click here.

Got a question for Coach Steve you want answered in a column? Email him at sborelli@usatoday.com



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Safety in Youth Sports Act (HB 2042) Voting Meeting Scheduled

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Representative Tim Briggs has scheduled a voting meeting for January 27, 2026, at 10:00 am to review amendments to HB 2042, known as the Safety in Youth Sports Act, which established standards for managing concussions and traumatic brain injuries of students participating in athletic activities.

Representative Briggs introduced HB 2042 in 2011. This meeting will include discussion about proposed amendments to the original bill which will expand the scope of this Act to further provide for the proper management of brain injuries. The amendments include non-scholastic league and recreational sports and also provide information on Return to Learn. Representative Briggs will also be incorporating this bill into the Pennsylvania Consolidated Statutes so that it is no longer a freestanding act.

The meeting will be held in Room 205 in the Ryan Office Building and will be livestreamed from the House Committee website.

Melissa Dehoff is responsible for all medical rehabilitation and brain injury service issues. Ms. Dehoff attends multiple state-level meetings to advocate on behalf of members on brain injury and rehabilitation issues and is a member of the Department of Health Traumatic Brain Injury Advisory Board.



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National Girls & Women In Sports Day Celebration Set For Jan. 25

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Young Tar Heel fans are invited to join the North Carolina women’s sports teams for 2026 UNC National Girls & Women in Sports Day, an annual event to highlight women’s athletics at Carolina, brought to you by Blue Cross and Blue Shield of North Carolina (Blue Cross NC) and Carolina Athletics. The NGWSD celebration is set for Jan. 25 from 12-1:30 p.m. at the Bill Koman Practice Complex on the UNC campus.

The day’s event is intended for girls and boys pre-K through eighth grade. There is no charge to participate, and everyone (including parents/guardians) who registers in advance will receive a complimentary ticket to the UNC women’s basketball game against Syracuse that day at 2 p.m. at nearby Carmichael Arena.

https://goheels.com/form/90

Building on its commitment to support youth mental health, connectivity and resiliency, Blue Cross NC encourages participation in sports and an active lifestyle that supports physical and mental well-being. By partnering with youth, parents and community leaders like Carolina Athletics, Blue Cross NC believes there is opportunity to help reduce stigmas associated with mental health for young people in sports.

The NGWSD event includes mini-clinics with each sport, giving kids the opportunity to try out a variety of skills in a fun environment that’s appropriate for youths of all ages. The majority of the 15 UNC women’s varsity teams – cross country, field hockey, golf, gymnastics, lacrosse, rowing, soccer, swimming & diving, track & field and volleyball – will be represented at the event.

For more information, you can email uncngwsd@gmail.com or visit www.goheels.com

Information about check-in and parking will be emailed to registrants in advance of the event.



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Marshall County Supervisor Kevin Goodman passes away at 63 | News, Sports, Jobs

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Kevin Goodman was an elected member of the Marshall County Board of Supervisors.

Kevin Goodman, a first-term Marshall County Supervisor, Haverhill area farmer, Marshalltown High School (MHS) alum and baseball enthusiast who played for the now-defunct Iowa State University (ISU) squad in the 1980s, passed away on Wednesday at the age of 63.

The news was confirmed in an email sent from fellow Supervisors Jarret Heil and Carol Hibbs to county employees, and a cause of death has not been publicly shared.

“It is with deep sadness that we share the passing of Marshall County Supervisor Kevin Goodman. Kevin lived a remarkable life filled with family, adventure, and service to his community. We will remember his passion for serving his community. Everyone at Marshall County shares our deepest condolences to Dana and the entire Goodman family,” they wrote.

Heil, the current board chairman, also shared reflections on working with Goodman, who narrowly won the 2024 Republican primary over Bill Schendel before coasting to victory in the general election that November.

“Kevin really enjoyed serving the people of Marshall County. He loved learning all aspects of county government. Today is a very sad day. I’m really going to miss Kevin as he was a great friend to me and to many. God bless him and his family,” he said.

In his own statement, Marshall County Attorney Jordan Gaffney expressed a similar sentiment.

“Kevin had a heart for helping others, and his time as a Supervisor reflects that he was committed to doing so. I’m thankful for Kevin’s service to our community, to have had the opportunity to get to know him, and to have talked baseball with him,” Gaffney said. “Kevin’s passing is a major loss for our community, and my heart hurts for his family and loved ones, for whom this loss is experienced most. Kevin is missed. And his family and friends are in my thoughts and prayers.”

Marshall County Auditor/Recorder Nan Benson recalled Goodman’s warm nature and eagerness to learn as a relative newcomer to the job.

“As County Supervisor, Kevin was known for his passion for learning and his willingness to take on his new roles and responsibilities to better serve residents. Kevin’s work reflected a genuine desire to make a positive difference, and his contributions will have a lasting impact on Marshall County. Kevin will be remembered for his dedication, integrity, and for me his smile and cheerful ‘hello’ as he came into our meetings,” she said. “I still have the photo of Kevin, (Sheriff) Joel Phillips, and myself when we were sworn into office on Dec. 20, 2024, by Judge Jennifer Miller. He was a great co-worker, eager to learn, and he served his community with dedication, humility, and a deep commitment to public service.”

Despite his passions for agriculture, history and baseball, Goodman’s greatest joy came from raising his three children alongside his wife Dana, his oldest son Christian said.

“He loved people. He loved his family. He’s got a very strong group of buddies, and they stay in contact every year. He’s always been the connector in getting the guys together,” Dana said. “He loved teaching young kids baseball and softball. He always said he thought maybe he should’ve been a history teacher. He loved history, and he never met a stranger he didn’t know. He’s a good guy. He trusted people, loved farming (and was) very passionate about feeding cattle.”

Christian, a Class of 2010 MHS graduate, added that his father took pride in doing things “the right way,” was always working to improve and was never afraid to think outside the box.

“Whether it was feeding cattle or baseball, he was a very analytical and creative individual. I just know (that) there was just no quit in the guy. It didn’t matter what the situation was. He wasn’t gonna back down from it,” he said. “We had people come and work for us (on the farm), and they’ve all reached out and said how much they enjoyed working with him because he treated everybody like they were his family. And he was a really genuine person. I’ve been told that by a lot of people that there was just something about him that made you feel comfortable, and I know a lot of people have told me in the last few days that they would lean on him for support at times — stuff I didn’t even know about. He was never afraid to stop and help somebody in need.”

Even recently, Christian said, Kevin had assisted a woman with a flat tire just down the road, called deputies to ensure that she was safe and offered to pay for a new one before McAtee Tire owner Tom Wahl stepped up to donate it himself.

“That was not uncommon for him to do those kinds of things. From the time we were little, he coached our sports teams, and in talking to my teammates from those youth league sports, that was a time in their life that they remember because he made it memorable because of how he taught baseball and the things that he told them and the values that he (instilled),” Christian said. “It wasn’t just about winning, obviously. He taught a lot of life lessons to young kids, and I know that he helped out a lot of kids that didn’t have the funds to play in those kinds of leagues. And he made sure they had a fair opportunity. It’s just the kind of guy he was, and he really loved to see people succeed and get better. And he didn’t care who you were or what you were doing.”

In addition to youth coaching, he coached softball at MHS and served as an umpire. Christian felt that his father approached the county supervisor role with a similar vigor and cared deeply about doing a good job.

“He always gives it everything he’s got. He’s always trying to be better, and that was just who he was. Of course, he brought whatever he could to try to do the best job that he could, and watching everything else go on and the other stressors in his life, he gave it everything he had to perform in that role,” he said. “He lived life to the fullest, and I don’t think he ever cheated himself. He got the full life experience… I was really looking forward to watching him continue to sit in that county supervisor’s position, and looking back on it, I wish that he could have gotten into that kind of a position sooner because he’s a servant to the people.”

Goodman, a Republican, had recently started his second year in the role — attending the regular meeting on Dec. 31 and the organizational meeting on Jan. 2 — and was slated to serve a four-year term through the end of 2028. According to Benson, a vacancy will be declared at the regular Jan. 14 meeting, and within 40 days, the county’s appointment committee will work to choose a new supervisor who would then likely run to serve out the remainder of Goodman’s term in the November election.

——

Contact Robert Maharry

at 641-753-6611 ext. 255 or

rmaharry@timesrepublican.com.



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What if youth sports weren’t about winning? How KidsUnited Frisco | Plano builds confidence 1 kick at a time

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On a typical day at KidsUnited Frisco | Plano, the sound of small sneakers on the indoor turf fills the air as children dart between brightly colored cones, guided by coaches offering encouragement, one drill at a time.

Toddlers carefully tap soccer balls with growing coordination, while older children practice focused footwork. Classes move seamlessly from one age group to the next, stretching from morning sessions to evening play, seven days a week. Each one is designed to help children grow not just as athletes, but as confident, capable individuals.

That steady hum of activity reflects the heart of KidsUnited Frisco | Plano: a year-round, indoor early childhood development program that uses soccer as a tool to help children ages one and a half to nine reach critical developmental milestones.

What makes KidsUnited Frisco | Plano unique?

Unlike traditional youth sports programs built around competition and seasonal schedules, KidsUnited Frisco | Plano takes a fundamentally different approach. The program focuses on individual skills development, with small class sizes and personalized coaching that allows each child to progress at their own pace.

“We focus on age-appropriate developmental milestones as the child progresses through our program, and we use soccer as the main tool for reaching those milestones and inspiring a lifelong love for the game,” head coach Bella Lopez said.

For the youngest age groups, there are no more than 10 children in each class, with two coaches on the field to ensure individualized attention. For older kids, class sizes do not exceed 12 children, and the coach to student ratio does not surpass 1:6. This structure allows athletes to get more touches on the ball, more repetition and more feedback, creating an environment where learning feels both supportive and fun.

Soccer coach high-fiving player

Additionally, all coaches are certified and bring extensive soccer experience. Many have competed at the collegiate, semi-professional or professional level, equipping them to teach proper technique, refine form and build strong fundamentals in every player.

Beyond their expertise, the coaches are the heart of each session, dedicated to helping children grow both on and off the field. They focus on creating classes that are engaging, safe and filled with meaningful moments, encouraging a lasting passion for the game.

A curriculum built for growth

At the core of KidsUnited Frisco | Plano is a structured, 52-week curriculum developed by national KidsUnited head coaches. The curriculum is refreshed continuously throughout the year. While the focus areas remain consistent—body and ball mastery, and life skills—the drills change weekly to keep children engaged and challenged.

Life skills become a more intentional part of the curriculum starting around age three and a half, when children begin working on concepts such as perseverance, teamwork, leadership and decision-making. These lessons are woven directly into drills, as well as one-on-one or two-on-one scrimmages. This helps children learn how to navigate challenges in a low-pressure environment.

“The lesson that’s built into [this program] is that … you’re not going to get [the skill] on day one, … but you can do hard things little by little in a safe, comfortable, smaller type of environment,” Lopez said.

Kids playing soccer 1v1

Building confidence early

For many families, one of the most noticeable outcomes of the program is confidence. Younger classes include parent-assisted instruction, helping toddlers feel comfortable as they bond with both caregivers and coaches. As children grow, the emphasis shifts toward independence and problem-solving, without the pressure of winning or losing. Families can also take advantage of a trial option to experience the program firsthand and see if it is a good fit for their family.

Coaches provide individualized feedback after every class, reinforcing progress and helping children recognize their own growth.

Families are incredibly happy with their experience.

“This soccer school has been an amazing experience for our family. The coaches are encouraging, organized and truly care about each player,” one family member said. “My child has grown not only in soccer skills, but also in confidence, teamwork and sportsmanship. Communication with parents is clear, the environment feels safe and welcoming, and practices are always fun and engaging. We’re so glad we signed up.”

Expanding access across North Texas

KidsUnited Frisco | Plano was the first KidsUnited location in Texas. It brought the nationally recognized program from the Northeast to one of the region’s most active youth sports communities, located at the border of Frisco and Plano.

That success is now fueling expansion.

The organization plans to open at least two additional locations in North Texas by early to mid-2025, including clubs in Celina and McKinney. The expansion aims to make the program more accessible for families who currently travel from surrounding cities such as Prosper, Aubrey and Melissa.

As the footprint grows, the mission remains the same: offering consistent, year-round development during the most formative years of childhood.

Frisco | Plano location: 4568 SH 121, Plano. Click here to learn more and try a class today.

Celina | Northwest McKinney location (coming soon): 8176 FM 2478, Bldg. 13, McKinney. Click here to contact the team now and take advantage of Founding Member Rates.

Follow the action @kidsunited_frisco.plano on Instagram and Facebook.

Kids playing soccer

The above story was produced by Multi-Platform Journalist Sydney Heller with Community Impact’s Storytelling team with information solely provided by the local business as part of their “sponsored content” purchase through our advertising team.





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Signing your kid up for soccer? You might need a second job

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There was a time when signing your kid up for soccer or softball didn’t take a big investment. But in recent years, the financial commitment required for some youth sports has grown dramatically.

Parents now regularly spend thousands of dollars each season on registration, travel, equipment and other costs. And the entrance of private equity firms into the industry has helped accelerate the growth in expense.

Todd Frankel, a reporter for the Washington Post, recently wrote about the growing costs of kids’ sports. He spoke to Texas Standard about some of the factors that are driving the trend. Listen to the interview above or read the transcript below.

This transcript has been edited lightly for clarity:

Texas Standard: Give us a sense of how much money some parents are actually paying for their kids to participate in sports. I mean, it’s easy to sort of talk in these broad terms and it might sound like hyperbole, but I was kind of shocked by what you reported here.

Todd Frankel: Yeah, they are eye-popping numbers, but I think any parent who has a kid playing sports these days, they’re sort of the rules of the road. And they are shocking. I mean, folks are being charged just to try out for these teams.

And these, again, as you pointed out, the Pop Warner/Little League stuff that most folks grew up with a generation ago, that’s still around, but it’s been sort of supplanted and also competing against these like travel clubs and these club sport teams that are year-round. You know, they cost $3,000, $4,000 a year easy – $50 to try out, and then there’s fees all along the way.

And, you know, it’s really turning youth sports into a luxury good.

Is this across the board? I mean, are there certain sports or certain leagues that are more affordable? You mentioned the Pop Warner thing’s still out there, but where’s all this money going?

It’s sort of tricky. So those other cheaper options are still out there, but what happens is – and I was speaking to some academics and folks who study this – is starting around second grade, which is pretty young, folks start getting sort of lured into this club sports world, and by fifth grade, there’s fewer and fewer players around to play the lower-end sports. And so everyone sort of feels compelled, “oh well, maybe Johnny down the street’s doing it, my kid should follow him.”

And some sports definitely cost more, like ice skating is a famous example of just incredible investment – ice hockey as well. Soccer’s cheaper, baseball’s a little bit cheaper.

But again, the costs are so much higher than they were a generation ago. And you’re getting more. You’re around practices, three practices a week.

Another big thing that I was sort of even surprised by was this sort of growth in what’s called youth sports tourism, right?

So on the weekend, mom and dad and the family are loading up and driving three, four hours or even hopping on a plane to go play in a weekend youth sports tournament at these new facilities that are just for youths, right? They’re not for adults.

So it’s an entirely different world than what most folks are aware of.

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It seems like much bigger business, and I say that with intent because you report that private equity firms have taken notice of what’s happening here. What role have they actually played in driving this trend?

Yeah, so, you know, I think they took notice that folks are willing to spend a lot of money.

As someone told me, families will cut back on a lot things before they cut back on spending for their kids. And these private equity and venture capital investors have started getting into this – buying up some of these facilities, wrapping up a bunch of these leagues… Like one group bought up/owns almost 100 different flag football leagues across the country. And they see the profit opportunity there.

And the concern is, what’s driving which? I think this was sort of happening and private equity got into it. But as they are going to do, they’re probably going to push this a little bit further.

But I wonder if they can only push so far, because surely there’s gotta be some sort of backlash. Is there any, as far as you can tell? Are parents looking for alternatives?

Well, yes, there’s definitely backlash. And it’s mostly like that, you know, any parent I talk to about this were just sort of a knowing laugh when I brought this up. Because everyone goes through this at different levels, you know?

Some folks have much worse times. Some of it’s just a little bit of a financial strain. But there was surveys showing that parents are getting second jobs to afford their kids sports. And I was kind of like, that can’t be true. But then, secondhand, I heard from friends that I know of who they’ve done that same thing for their kids.

And so we are probably reaching a tipping point where how much more can you possibly get folks to pay? But even if it just sort of stays where it is, it’s still a really big strain for a lot of families. But no one wants to be the first one to pull out.

And as I said earlier, the problem is, these earlier, cheaper options, they don’t seem as attractive. And they’re, quite frankly, not – especially if you can somehow squeeze out and do the fancy stuff, it’s kind of hard to say no.



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ECNL and IBERCUP Partner for International Boys Youth Soccer Tournament – SportsTravel

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The Elite Clubs National League has announced a long-term partnership with the IBERCUP to bring U11 and U12 soccer clubs from around the world to America for an international boys youth tournament for the first time.

IBERCUP x ECNL International – Raleigh, NC USA 2026 will kick off Labor Day Weekend in 2026, bringing players and teams from around the world to North Carolina. Nearly 200 U11 and U12 teams from Europe, South America, Asia and the United States will play in the four-day tournament, which will provide competitive, developmental and cultural opportunities for players, teams, coaches and clubs.

“For nearly two decades the ECNL has brought together the best clubs in America for competition, and we are thrilled to be able to expand that mission to bring some of the best clubs across the globe here to the United States,” said ECNL President Christian Lavers. “The IBERCUP has hosted fantastic events all over the world, featuring household club names with future world stars, and we could not have asked for a better partner to help create what will be the most exciting event on the calendar for U11 and U12 American soccer players.”

“This partnership with ECNL is an important milestone for IBERCUP,” said IBERCUP President Filipe Rodrigues. “Bringing an international IBERCUP tournament to the United States has long been part of our vision.

“Together with ECNL, we will offer young players a competitive environment that reflects the reality of international football, where performance, learning, and cultural exchange go hand in hand. We are confident this event will become a reference point for youth football in the U.S.”

Tournament Format

IBERCUP x ECNL International – Raleigh, NC USA 2026 will provide 7v7 min-game competition at U11 and U12 boys age groups. Teams will be guaranteed six games during the four-day event, with every team competing for the tournament championship in a combination of group and knock-out play.

More information regarding IBERCUP x ECNL International – Raleigh, NC USA 2026, including competing teams and group placements, are set to be announced in due course.



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