Nevada youth rank last in sports participation. Will rising costs make it worse?

Parents and experts told The Indy that heat is just one reason that Nevada consistently ranks last nationwide for participation in youth sports. High costs and complicated scheduling issues also play a big part. Nevada has had the lowest or second-lowest rate of children on sports teams every year since 2017 except 2019, according to data collected through the National Survey of Children’s Health (NSCH), a project of the Census Bureau, and analyzed by researchers at Johns Hopkins University.

Key Takeaways

• Nike allowed its “Total 90” trademark registration to lapse in 2019, opening the door for a third-party registration
• Hugh Bartlett, a New Orleans-based engineer and youth soccer coach, registered “TOTAL90” in February 2022 and later filed an infringement lawsuit against Nike
• A federal judge denied Bartlett’s motion to temporarily restrain Nike from selling Total 90 products, citing lack of evidence of consumer confusion
• The case illustrates “trademark arbitrage,” where parties acquire undervalued marks and leverage them strategically
• The preliminary injunction hearing is scheduled for January 8, 2026, with Nike’s World Cup marketing plans in the balance

The Trademark Gap That Started It All

Nike’s Total 90 line launched in 2000 and became one of the most recognizable names in soccer footwear for nearly a decade. The brand was worn by players including Wayne Rooney, Roberto Carlos, and Fernando Torres.

Nike formally abandoned its trademark registration for “Total 90” in 2019. Hugh Bartlett, a Louisiana-based engineer and youth soccer coach, registered “TOTAL90” in February 2022. Bartlett’s company, Total90 LLC, developed a fantasy soccer app in 2019 and began selling apparel and footwear in 2022.

According to court filings, Bartlett contacted Nike in December 2024 about a potential collaboration. When that didn’t materialize, Nike claims Total90 LLC demanded $2.5 million for the trademark rights before filing suit.

Nike Wins Early Round, But Case Continues

U.S. District Judge Wendy B. Vitter ruled in Nike’s favor on the temporary restraining order motion. The judge emphasized that under U.S. trademark law, ownership is established by use, not registration.

Total90 LLC failed to demonstrate evidence of actual consumer confusion or that both companies use similar retail outlets. The court also noted that Total90’s 11-month delay between first contacting Nike and filing suit undermined claims of urgent, irreparable harm.

Nike argues its Total 90 products have been available for more than 25 years, giving it priority of use regardless of the lapsed registration.

A Case Study in Trademark Arbitrage

Trademark experts point to this dispute as an example of “trademark arbitrage,” where parties acquire marks that others have undervalued and then leverage them strategically.

As the lawful trademark owner, Total90 LLC now holds multiple options: sell the trademark back to Nike at a premium, pursue legal claims if Nike uses the mark without permission, or continue developing the brand while benefiting from renewed attention generated by the dispute.

“Nike didn’t ‘make a mistake.’ They simply stopped using the mark. They formally abandoned it,” said Andrey Mincov, Founder and CEO of Trademark Factory®. “No responsible trademark attorney would tell a client to manufacture fake use just to keep a registration alive. At that time, Nike had no interest in TOTAL 90. Now they do, and that change comes with consequences.”

What’s at Stake for Nike’s World Cup Plans

Nike has significant plans to revive the T90 aesthetic ahead of the 2026 World Cup in North America, including a collaboration with Palace that features T90 imagery. The ongoing litigation creates uncertainty around these marketing efforts.

The January 2026 hearing will determine whether Total90 LLC can secure a preliminary injunction. A ruling against Nike could complicate product launches timed to the tournament.

This case offers a lesson for youth sports operators and brands managing intellectual property. As Mincov noted: “The TOTAL 90 story is a powerful reminder that in today’s fast-moving market, maintaining trademarks is not just a bureaucratic formality. It’s a strategic business decision.”

For organizations with legacy marks or dormant product lines, the minimal investment in trademark maintenance may prove far less costly than the alternative.

YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.

Appendix: Sources

1. Benzinga (December 25, 2025) – “Soccer Coach Beats Nike To ‘Total 90’ Trademark, Sparks Legal Fight Ahead Of World Cup” – https://www.benzinga.com/news/legal/25/12/49590587/soccer-coach-beats-nike-to-total-90-trademark-sparks-legal-fight-ahead-of-world-cup
2. Sportico (November 2025) – “Nike Defeats Motion to Restrain Sale of Total 90 Soccer Shoe Line” – https://www.sportico.com/law/analysis/2025/nike-total90-trademark-decision-1234878043/
3. Footy Headlines (November 18, 2025) – “Nike Loses Total 90 Trademark – Sued for Alleged Copyright Infringement” – https://www.footyheadlines.com/2025/11/nike-loses-total-90-trademark.html
4. The Fashion Law (November 20, 2025) – “Nike’s TOTAL 90 Trademark Clash Shows Risks of Brand Revivals” – https://www.thefashionlaw.com/nikes-total-90-trademark-dispute-highlights-risks-in-brand-revivals/
5. The Fashion Law (December 2025) – “Nike Beats TRO Bid in ‘Total 90’ Trademark Clash” – https://www.thefashionlaw.com/nike-beats-tro-bid-in-total-90-trademark-clash-with-smaller-brand/
6. Trademark Factory (December 26, 2025) – “Trademark Review: Nike’s TOTAL 90 Trademark Battle Shows Hidden Risks of Brand Revivals” – https://trademarkfactory.com/blog/trademark-review-nikes-total-90-trademark-battle-shows-hidden-risks-of-brand-revivals/
7. Wall Street Journal
8. Sports Business Journal
9. Image – Nike

About Youth Sports Business Report

Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.

Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem.

Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:

• Sports sponsorship and institutional capital (Private Equity, Venture Capital)
• Youth Sports events and tournament management
• NIL (Name, Image, Likeness) developments and compliance
• Youth sports coaching and sports recruitment strategies
• Sports technology and data analytics innovation
• Youth sports facilities development and management
• Sports content creation and digital media monetization

Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.

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Are you a brand looking to tap into the world’s most passionate fanbase… youth sports?

Introducing Play Up Partners, a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.

About Play Up Partners

Play Up Partners is a leading youth sports marketing agency connecting brands with the power of youth sports. We specialize in youth sports sponsorships, partnerships, and activations that drive measurable results.

Why Sponsor Youth Sports?

Youth sports represents one of the most engaged and passionate audiences in sports marketing. With over 70 million young athletes and their families participating annually, the youth sports industry offers brands unparalleled access to motivated communities with strong purchasing power and loyalty.

What Does Play Up Partners Do?

We’ve done the heavy lifting to untangle the complex youth sports landscape so our brand partners can engage with clarity, confidence, and impact. Our vetted network of accredited youth sports organizations (from local leagues to national tournaments and operators) allows us to create flexible, scalable programs that evolve with the market.

Our Approach

Every partnership we build is rooted in authenticity and value creation. We don’t just broker deals. We craft youth sports marketing strategies that:

• Deliver measurable ROI for brand partners
• Create meaningful experiences for athletes and families
• Elevate the youth sports ecosystem

Our Vision

We’re positioning youth sports as the most desirable and effective platform in sports marketing. Our mission is simple: MAKE YOUTH SPORTS BETTER for athletes, families, organizations, and brand partners.

Common Questions About Youth Sports Marketing

Where can I sponsor youth sports? How do I activate in youth sports? What is the ROI of youth sports marketing? How much does youth sports sponsorship cost?

We have answers. Reach out to info@playuppartners.com to learn how Play Up Partners can help your brand navigate the youth sports landscape.

Youth sports organizations: Interested in partnership opportunities? Reach out to learn about our accreditation process.

The LaLiga EA Sports Matchday 18 fixture kicks off at 16:15 CET on Saturday afternoon. Below you have a guide to help you follow the match from wherever you are in the world.

You can also follow the fixture, and keep up to date with everything Athletic related, through the official Athletic Club app, as well as on our website and social media accounts: 

 

Twitter

Spanish: @AthleticClub

Basque: @Athletic_eus

English: @Athletic_en 

 

Facebook

www.facebook.com/ATHLETICCLUB/ (Spanish + Basque) 

 

Instagram

@athleticclub (Spanish + Basque)

 

Website

Spanish: www.athletic-club.eus/

Basque: www.athletic-club.eus/eu/

English: www.athletic-club.eus/en/

 

In addition to the kick-off times in different countries, we have compiled a list of broadcasters around the world with the rights to show LaLiga matches.

Unfortunately, there is no guarantee this particular fixture will be broadcast in your region, so please check with the relevant LaLiga TV operator as well.

If you want to join or set up an official Athletic Club fan club in your region, this is how to do it:

 

Global TV Guide

(SATURDAY, JANUARY 3)

The Americas

United States and Puerto Rico: San Francisco (07:15), Boise (08:15), Miami (10:15), San Juan (11:15)

ESPN

Canada: Vancouver (07:15), Toronto (10:15)

TSN or RDS

Mexico: Mexico City (09:15)

Canal 5, Izzi or Sky

Central America + Dominican Republic: San José (09:15), Panama City (10:15)

Sky

In Belize, also on: ESPN, Sports Max / Dominican Republic: Sports Max

Caribbean: Kingston, Havana (10:15), Bridgetown (11:15)

Sports Max

Also on ESPN in:

Antigua & Barbuda, Barbados, Trinidad & Tobago, Bahamas

Available on beIN in French-speaking islands.

South America: Bogotá (10:15), Caracas (11:15), Buenos Aires (12:15)

ESPN, Disney+, DirecTV or Star +

Suriname: Sports Max, ATV / Venezuela: IVC Networks / Bolivia: Tigo Sports / Guyana: Sports Max

Brazil: Brasilia (12:15)

Disney+ or ESPN

 

Africa

North Africa: Casablanca, Algiers (16:15), Cairo (17:15)

beIN

In Sudan & Mauritania, also on: Super Sports or Canal +

Sub-Sahara: Accra (15:15), Lagos (16:15), Cape Town (17:15), Nairobi (18:15)

Super Sports or Canal +

In Angola and Mozambique, also on: ZAP

 

Europe

Iceland 15:15

Livey

United Kingdom & Ireland 15:15

Premier Sports

Portugal 15:15

DAZN-Eleven

Norway 16:15

TV2 Sport

Denmark 16:15

TV2 Sport

Sweden 16:15

TV4

Netherlands 16:15

Ziggo Sports

Belgium 16:15

DAZN-Eleven

France 16:15

beIN

Spain 16:15

Movistar or DAZN

Austria, Germany & Italy 16:15

DAZN

Switzerland 16:15

Blue

Poland 16:15

Eleven Sports or Canal +

Czech Republic & Slovakia 16:15

NovaSport

Hungary 16:15

Spiler 2 TV

Albania 16:15

Supersport

Kosovo 16:15

ArtSport

Balkan Nations 16:15

Arena Sport

Malta 16:15

TSN

Finland 16:15

C-More Sport

Baltic States 17:15 & Belarus 18:15

Setanta Sports

Ukraine 17:15

Megogo

Romania 17:15

Prima TV or DigiSport

Bulgaria 17:15

Max Sport

Greece 17:15

Nova Sport

Cyprus 17:15

Cytavision

Israel 17:15

One Sport

Turkey 18:15

Sporsmart or S-Plus

Russia (Moscow, 18:15)

Match TV

 

Asia

Arab Countries & Iran: Amman, Mecca (18:15), Tehran (18:45), Dubai (19:15)

beIN

Caucasus Region: Tbilisi, Baku, Yerevan (19:15)

Setanta Sports

In Azerbaijan also on TV Net & Real TV

Central Asia: Tashkent, Astana (20:15)

Setanta Sports

Pakistan 20:15

Begin

India 20:45

Fancode

Southeast Asia: Bangkok, Hanoi, Jakarta (22:15), Singapore, Manila (23:15)

beIN

Also on: Cambodia (CTN), Thailand (PPTV & LaLiga +), Vietnam (SCTV), Myanmar (Canal +), Indonesia (LaLiga +), Philippines (Setanta Sports)

China 23:15

CCTV, Migu, iQiyi, Leisu, Qiukedao

Hong Kong 23:15

Now Sports

Macau 23:15

TDM Sports Channel

Taiwan 23:15

DAZN-Eleven

Mongolia 23:15

SPS

(SUNDAY, JANUARY 4)

 

Japan 00:15

U-Next, DAZN

South Korea 00:15

Coupang

 

Oceania

Papua New Guinea: Port Moresby (01:15)

TV Sports

Australia & New Zealand: Sydney (02:15), Wellington (04:15)

beIN

Pacific Islands: Suva (03:15), Apia (04:15)

Digicel

Also on: Cook Islands, Solomon Islands, Tuvalu (Sky Pacific), New Caledonia, Wallis and Futuna (beIN Sports).

Post Views: 33

Noblesville Parks Department Looks Toward a Big 2026

Photographer / Matthew Doudt Photography & City of Noblesville

For Noblesville’s Parks & Recreation Director Savannah Wines, parks have always played a central role in her family’s life, shaping how she sees both her role and its impact.

“I get to look at parks through both a professional lens and a parent’s lens,” she explains. “I see the developmental value, the educational value, and the simple joy they bring to families every day.”

Today, she leads a department that offers just about everything for those who love the outdoors: youth sports, summer camps, fitness programs, concerts, golf, trails, playgrounds, nature programs and year-round community celebrations. The range is intentional. The goal is simple — to support residents at every stage of life.

Noblesville Parks & Recreation has 876 acres of parkland, with seven developed parks to date and 130 miles of trails and greenways that connect neighborhoods, parks, schools and downtown Noblesville. Forest Park is one of Noblesville’s most iconic gathering places, home to the aquatic center, carousel and train. One of the city’s largest parks, Forest Park will celebrate its 100th anniversary in 2026.

Wines believes Noblesville Parks & Recreation is central to community life. The community can play, learn, exercise, enjoy nature and gather for major events. The annual Fourth of July Fireworks Festival draws thousands to celebrate and reconnect with friends and neighbors. The parks also offer rentals for private events, from weddings to corporate gatherings.

“Parks are where life happens,” she says. “That’s where kids learn to ride bikes, families celebrate milestones, neighbors meet, and people take time for their physical and mental health.”

Big Plans Ahead for 2026

The department is looking ahead to 2026 with exciting plans.

Construction will begin on the Dillon Park splash pad and playground renovation, with completion expected in late 2026 or early 2027. At Seminary Park, the playground will undergo updates designed to improve accessibility for children of all abilities, furthering the department’s commitment to inclusive play.

One of the most transformative projects will unfold at Finch Creek Park. After completing a conceptual master plan this year, the department is immersed in detailed planning and design while breaking ground on several Phase 2 amenities.

“The potential of that site is incredible,” Wines says. “Moving into construction is a huge next step.”

Families can also look forward to a brand-new holiday experience launching in 2026 — an event the department expects to become a seasonal tradition. Alongside the major capital projects, Noblesville Parks & Recreation will continue expanding youth, wellness and inclusive programming to keep pace with the community’s growth.

Looking further into the future, Wines hopes families will have even more options to enjoy as they continue the activities they love in beautifully maintained, accessible parks.

Purpose and People Make the Difference

Wines is proud of her team and the purpose that drives their work. She also credits the City of Noblesville for working together to ensure the parks succeed. Departments across Planning, Engineering, Streets, Public Safety, Economic Development and others play vital roles behind the scenes.

“Parks are where all of that work comes together for the public to experience,” she says. “An accomplishment for Parks & Rec is truly an accomplishment for the entire city.”

To people unfamiliar with the department, Wines describes it this way: “Noblesville Parks & Recreation is where community comes to life. We create spaces and programs that support wellness, play, connection and nature for people of all ages and abilities.”

And those experiences create memories for a lifetime.

To learn more about Noblesville Parks and Recreation and all it has to offer, visit them online at noblesville.in.gov/638/Parks-Recreation or call 317-776-6350.

Wrestling is different from most youth sports. There’s no teammate to share the moment with, no lineup to blend into, no one else on the mat when the whistle blows. Every win and every loss belongs to the athlete alone.

Because of that, wrestling parents often feel results more deeply. When another child is winning matches and their own child isn’t, it’s easy to start comparing — and even easier to assume that struggling means it’s time to try a different sport.

But in wrestling, early results are one of the least reliable indicators of long-term success.

Wrestling Exposes Development Gaps Early

In team sports, size, speed, or early maturity can be masked by teammates. In wrestling, they can’t. A stronger or more physically mature child often has a huge advantage at young ages. That doesn’t mean they’re more talented — it means they’re further along in development.

Many wrestlers who struggle early simply haven’t hit their physical or emotional growth phase yet. Strength, coordination, confidence, and mat awareness all come at different times. Comparing two wrestlers at age 9 or 11 ignores the fact that they may be years apart developmentally.

Early Wins in Wrestling Can Be Misleading

It’s common to see youth wrestlers dominate early — often because they’re bigger, stronger, or more aggressive. But wrestling evolves quickly. As athletes grow, competition tightens, technique matters more, and effort alone isn’t enough.

Many early “stars” plateau when physical advantages disappear. Meanwhile, wrestlers who struggled early often surge once their bodies and minds catch up — if they’re still in the sport.

Wrestling rewards persistence more than early success.

Why Parents Misread Losing in Wrestling

Because wrestling is one-on-one, losing can feel like a personal failure instead of part of development. Parents see their child’s hand not being raised and assume:

• They’re not good at wrestling

• They’re falling behind others

• Another sport might suit them better

But losing in wrestling often means a child is learning hard lessons: how to handle pressure, how to problem-solve mid-match, how to keep competing when things don’t go their way. Those lessons don’t show up on a bracket — but they shape better wrestlers long-term.

Switching Sports Because of Losses Sends the Wrong Message

Changing sports solely because a child isn’t winning in wrestling teaches an unintended lesson: that struggle means failure, and that success should come quickly.

Wrestling is supposed to be hard. It’s supposed to challenge kids mentally and physically. Avoiding that challenge doesn’t build confidence — working through it does.

When kids are allowed to stay, improve, and grow at their own pace, they develop resilience that carries far beyond the mat.

What Wrestling Kids Need From Parents

Wrestlers don’t need comparisons — they already feel enough pressure stepping on the mat alone.

They need:

• Encouragement after losses

• Praise for effort and improvement

• Patience during long learning curves

• Support regardless of the result

When parents shift the focus from wins to growth, kids stay engaged. And wrestlers who stay engaged almost always improve.

The Truth About Wrestling Success

Wrestling success is rarely immediate. It’s built through repetition, patience, and perseverance. Some of the best wrestlers were not youth standouts — they were kids who stayed in the room, stayed coachable, and trusted the process.

Before assuming your child should quit wrestling because others are winning, remember this:

In a one-on-one sport, development matters more than early results.

If a wrestler is showing up, working hard, and still willing to compete — they’re exactly where they should be.