Connect with us

NIL

Fashion Content Creator Wisdom Kaye Reveals He Made At Least $4M In 2024 From Brand

For Wisdom Kaye, his passion for fashion has made him a millionaire. His bold fashion choices have frequently garnered chatter online over the years, and his TikTok account alone has drawn 13.5 million followers and 443.7 million likes. Kaye even made an appearance at the 2024 Met Gala, a feat that he believed was out […]

Published

on

Fashion Content Creator Wisdom Kaye Reveals He Made At Least $4M In 2024 From Brand ...

For Wisdom Kaye, his passion for fashion has made him a millionaire.

His bold fashion choices have frequently garnered chatter online over the years, and his TikTok account alone has drawn 13.5 million followers and 443.7 million likes. Kaye even made an appearance at the 2024 Met Gala, a feat that he believed was out of reach for him in 2022.

Wisdom Kaye’s life has forever changed as a result of his online presence stemming from his creative videos, which he primarily edits himself. However, his bread and butter is not coming directly from his social media impressions.

“I’ll spend 12 hours, 12 days on a f-cking video, and it won’t really make anything. I’m in the Creator Fund, but, that doesn’t really pay,” the model and creator said in a TikTok video. “I mean, it does pay. I’m grateful for the amount that it does pay, but, I can make a video right now and it gets 20 million views, which is a very likely number for me with my engagement. And, that’s not gonna pay my rent. It won’t even pay literally one month of my rent.”

@wisdm8

Who wins 🤔

♬ original sound – Wisdom Kaye

Instead, he is making the majority of his wealth through brand deals. Some of his partnerships over the years include:

  • Spotify
  • Valentina Beauty
  • Apple Cash
  • Ray Ban Meta
  • T-Mobile
@wisdm8

The cat is out of the bag @Valentino.Beauty #ValentinoBeauty #ValentinoBeautyPartner #BorninRomaExtradose #Fragrance

♬ original sound – Wisdom Kaye

At 24, Kaye states he is currently averaging at least $100,000 in earnings from each brand deal. By 19 years old, he had crossed a minimum of $900,000 in revenue from brands, and in 2024 that number reached over $4 million. In 2025 he has already signed on to earn $1 million through such deals.

“I don’t ever talk about money or anything like that in order to flex,” Kaye said. “I did not always have money. I did not grow up with it… So flexing doesn’t do anything for me… I’m simply wanting to answer this question because for the longest, I’ve never understood how nobody understands how much money I make on the internet.”

He later added, “Basically, since I’ve been doing this, I’ve been making more money each year, which first of all, thank God. I’m making more money every year. That’s an insane blessing. I wanna say this year around January, mid March, I’d already made a million dollars. Just to put into perspective, I think last year, I made maybe $4 point something million dollars… and that’s just, that’s solely brand deals.”

@wisdm8.1

Replying to @Yannick Reid

♬ original sound – Wisdom Kaye

Paying It Forward

As for how Kaye is managing those earnings, he admits he is not fond of spending money, but of course he splurges on clothing. He also suggests he will consider investing for his long-term future aspirations of having a family.

For now, he is grateful to be in a position to help his friends and family.

“I’m not a guy who’s on private jets, I’m not a guy who’s in luxury cars or on yachts, I could be… I’m really simple and so it’s just about my friends and family,” he said in a separate TikTok.

@wisdm8.1

♬ original sound – Wisdom Kaye

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NIL

SEC, ESPN announce more kickoff times, broadcast windows for 2025 college football season

The SEC and ESPN have released several more kickoff times and TV network assignments for the 2025 football season. Several games were held back with “window” designations for kickoff and to-be-determined television assignments — Early, Afternoon, Night or Flex. “Early” means 11 a.m.-noon Central start, “Afternoon” means 2:30 p.m.-3:30 p.m. start, “Night” means 5 p.m.-7 […]

Published

on


The SEC and ESPN have released several more kickoff times and TV network assignments for the 2025 football season.

Several games were held back with “window” designations for kickoff and to-be-determined television assignments — Early, Afternoon, Night or Flex. “Early” means 11 a.m.-noon Central start, “Afternoon” means 2:30 p.m.-3:30 p.m. start, “Night” means 5 p.m.-7 p.m. start and “Flex” can be either Afternoon or Night.

Full kickoff times and television assignments will be announced on a week-to-week basis once the season begins.

Here’s the updated list (all times Central):

Thursday, Aug. 28

Central Arkansas at Missouri, 6:30 p.m., SEC Network

Friday, Aug. 29

Auburn at Baylor, 7 p.m., Fox

Saturday, Aug. 30

Syracuse vs. Tennessee (Atlanta), 11 a.m., ABC

Texas at Ohio State, 11 a.m., Fox

Mississippi State at Southern Miss, 11 a.m., ESPN

Toledo at Kentucky, 11:45 a.m., SEC Network

Alabama at Florida State, 2:30 p.m., ABC

Marshall at Georgia, 2:30 p.m., ESPN

Alabama A&M at Arkansas, 3:15 p.m., SEC Network

Illinois State at Oklahoma, 5 p.m., ESPN+/SECN+

Texas-San Antonio at Texas A&M, 6 p.m., ESPN

Long Island at Florida, 6 p.m., ESPN+/SECN+

Charleston Southern at Vanderbilt, 6 p.m., ESPN+/SECN+

LSU at Clemson, 6:30 p.m., ABC

Georgia State at Ole Miss, 6:45 p.m., SEC Network

Sunday, Aug. 31

Virginia Tech vs. South Carolina (Atlanta), 2 p.m., ESPN

Saturday, Sept. 6

San Jose State at Texas, 11 a.m., ABC or ESPN

Utah State at Texas A&M, 11:45 a.m., SEC Network

Ole Miss at Kentucky, 2:30 p.m., ABC

Kansas at Missouri, 2:30 p.m., ESPN2

East Tennessee State at Tennessee, 2:30 p.m., ESPN+/SECN+

Austin Peay at Georgia, 2:30 p.m., ESPN+/SECN+

South Florida at Florida, 3:15 p.m., SEC Network

Arkansas State at Arkansas (Little Rock), 4 p.m., ESPN+/SECN+

South Carolina State at South Carolina, 6 p.m., ESPN+/SECN+

Michigan at Oklahoma, 6:30 p.m., ABC

Arizona State at Mississippi State, 6:30 p.m., ESPN2

Vanderbilt at Virginia Tech, 6:30 p.m., ACC Network

Ball State at Auburn, 6:30 p.m., ESPNU

Louisiana Tech at LSU, 6:30 p.m., ESPN+/SECN+

Louisiana-Monroe at Alabama, 6:45 p.m., SEC Network

Saturday, Sept. 13

Wisconsin at Alabama, 11 a.m., ABC or ESPN

Oklahoma at Temple, 11 a.m., ABC or ESPN

South Alabama at Auburn, 11:45 a.m., SEC Network

Georgia at Tennessee, 2:30 p.m., ABC

Louisiana at Missouri, 3 p.m., ESPN+/SECN+

UTEP at Texas, 3:15 p.m., SEC Network

Alcorn State at Mississippi State, 5 p.m., ESPN+/SECN+

Florida at LSU, 6:30 p.m., ABC

Texas A&M at Notre Dame, 6:30 p.m., NBC

Eastern Michigan at Kentucky, 6:30 p.m., ESPNU

Arkansas at Ole Miss, 6 p.m. or 6:45 p.m., ESPN or SEC Network

Vanderbilt at South Carolina, 6 p.m. or 6:45 p.m., ESPN or SEC Network

Saturday, Sept. 20

UAB at Tennessee, 11:45 a.m., SEC Network

Northern Illinois at Mississippi State, 3:15 p.m., SEC Network

Georgia State at Vanderbilt, 6:30 p.m., ESPN2 or ESPNU

Southeastern Louisiana at LSU, 6:45 p.m., SEC Network

Arkansas at Memphis, TBA

Florida at Miami, TBA

Tulane at Ole Miss, Flex

South Carolina at Missouri, Flex

Auburn at Oklahoma, Flex

OPEN: Alabama, Georgia, Kentucky, Texas, Texas A&M

Saturday, Sept. 27

Notre Dame at Arkansas, 11 a.m., ABC

Utah State at Vanderbilt, 11:45 a.m., SEC Network

Alabama at Georgia, 6:30 p.m., ABC

Sam Houston at Texas, 7 p.m., ESPN+/SECN+

Auburn at Texas A&M, Afternoon

Massachusetts at Missouri, Night

LSU at Ole Miss, Flex

Tennessee at Mississippi State, Flex

Kentucky at South Carolina, Flex

OPEN: Florida, Oklahoma

Saturday, Oct. 4

Kentucky at Georgia, 11 a.m., ABC or ESPN

Kent State at Oklahoma, 3 p.m., SEC Network

Mississippi State at Texas A&M, Night

Vanderbilt at Alabama, Flex

Texas at Florida, Flex

OPEN: Arkansas, Auburn, LSU, Ole Miss, Missouri, South Carolina, Tennessee

Saturday, Oct. 11

Alabama at Missouri, 11 a.m., ABC or ESPN

Washington State at Ole Miss, 11:45 a.m., SEC Network

Oklahoma vs. Texas (Dallas), 2:30 p.m., ABC or ESPN

Georgia at Auburn, Night

South Carolina at LSU, Flex

Arkansas at Tennessee, Flex

Florida at Texas A&M, Flex

OPEN: Kentucky, Mississippi State, Vanderbilt

Saturday, Oct. 18

Oklahoma at South Carolina, Early

LSU at Vanderbilt, Early

Mississippi State at Florida, Afternoon

Texas at Kentucky, Night

Tennessee at Alabama, Flex

Texas A&M at Arkansas, Flex

Missouri at Auburn, Flex

Ole Miss at Georgia, Flex

Saturday, Oct. 25

Auburn at Arkansas, Early

Ole Miss at Oklahoma, Early

Tennessee at Kentucky, Night

Texas A&M at LSU, Flex

Texas at Mississippi State, Flex

Alabama at South Carolina, Flex

Missouri at Vanderbilt, Flex

OPEN: Florida, Georgia

Saturday, Nov. 1

Vanderbilt at Texas, 11 a.m., ABC or ESPN

Georgia vs. Florida (Jacksonville), 2:30 p.m., ABC

Mississippi State at Arkansas, Afternoon

Kentucky at Auburn, Flex

South Carolina at Ole Miss, Flex

Oklahoma at Tennessee, Flex

OPEN: Alabama, LSU, Missouri, Texas A&M

Saturday, Nov. 8

Georgia at Mississippi State, 11 a.m., ABC or ESPN

The Citadel at Ole Miss, noon, ESPN+/SECN+

Auburn at Vanderbilt, Afternoon

LSU at Alabama, Night

Florida at Kentucky, Flex

Texas A&M at Missouri, Flex

OPEN: Arkansas, Oklahoma, South Carolina, Tennessee, Texas

Saturday, Nov. 15

Tennessee Tech at Kentucky, 12:30 p.m., ESPN+/SECN+

New Mexico State at Tennessee, 3:15 p.m., SEC Network

Arkansas at LSU, Early

South Carolina at Texas A&M, Early

Mississippi State at Missouri, Night

Oklahoma at Alabama, Flex

Texas at Georgia, Flex

Florida at Ole Miss, Flex

OPEN: Auburn, Vanderbilt

Saturday, Nov. 22

Missouri at Oklahoma, 11 a.m., ABC or ESPN

Samford at Texas A&M, 11 a.m., ESPN+/SECN+

Charlotte at Georgia, 11:45 a.m., SEC Network

Eastern Illinois at Alabama, 1 p.m., ESPN+/SECN+

Mercer at Auburn, 1 p.m., ESPN+/SECN+

Coastal Carolina at South Carolina, Afternoon

Kentucky at Vanderbilt, Afternoon

Western Kentucky at LSU, Night

Tennessee at Florida, Flex

Arkansas at Texas, Flex

OPEN: Ole Miss, Mississippi State

Friday, Nov. 28

Ole Miss at Mississippi State, 11 a.m., ABC or ESPN

Texas A&M at Texas, 6:30 p.m., ABC

Saturday, Nov. 29

Clemson at South Carolina, 11 a.m., ABC or ESPN

Georgia at Georgia Tech, 2:30 p.m., ABC

Vanderbilt at Tennessee, Afternoon

Missouri at Arkansas, Night

Alabama at Auburn, Flex

Florida State at Florida, Flex

LSU at Oklahoma, Flex

Saturday, Dec. 6

SEC championship game (Atlanta), 3 p.m., ABC



Link

Continue Reading

NIL

Anonymous ACC Coach Reveals College Football Program That Is ‘Lagging’ in NIL

NC State entered last season as a popular dark horse pick in the ACC, but failed to meet the lofty expectations. After a 9-4 season in 2023, the Wolfpack lost three of their final four games last season, including a loss to East Carolina in the Military Bowl. NC State finished 6-7 overall, finishing tied […]

Published

on


NC State entered last season as a popular dark horse pick in the ACC, but failed to meet the lofty expectations.

After a 9-4 season in 2023, the Wolfpack lost three of their final four games last season, including a loss to East Carolina in the Military Bowl. NC State finished 6-7 overall, finishing tied for 10th in the ACC with a 3-5 conference record.

One anonymous ACC coach shared his thoughts on why NC State may never be able to become a true national title threat. In an exclusive with Athlon Sports, they shed light on the program’s lagging effort in NIL spending, putting head coach Dave Doeren at a disadvantage.

“Right now, it’s easier to justify them being in that eight-win range,” the anonymous coach said. “Because they’re lagging in NIL. The expectations and reality are pretty far off in that regard.”

Doeren has served as the head coach of the Wolfpack since 2013, compiling an 87-65 overall record in that time span. The Wolfpack has made five consecutive bowl appearances, but has not won a bowl game since 2017. The program has also finished in the AP Top 25 in three different seasons under Doeren.

NC State head coach Dave Doeren

North Carolina State Wolfpack head coach Dave Doeren / Brett Davis-Imagn Images

Other coaches shared similar sentiments about the Wolfpack, praising the talent on the roster but raising concerns about the program competing with the league’s top teams.

“There’s always talent on these rosters, and it’s always a step behind the top programs in the league,” another anonymous coach said.

“Dave (Doeren) has done a great job adjusting and rebuilding the roster over the years,” another anonymous ACC coach said. “The issue has always been how NC State is perceived. They’ll have really strong seasons with breakout guys, and then they always fail to take that next, bigger step.”

The expectations remain high for NC State next season. Quarterback CJ Bailey returns after a breakout freshman season, where he passed for 2,413 yards and 17 touchdowns, adding another five scores on the ground. He is expected to take a big step forward under new offensive coordinator Kurt Roper.

NC State will kickoff the 2025 season with a rematch against East Carolina, who beat the Wolfpack in their bowl game. Kickoff is scheduled for Aug. 28 at 6 p.m. CT on ACC Network.



Link

Continue Reading

NIL

Texas Tech softball scores three more big additions from transfer portal

Hear Florida softball’s Mia Williams and Reagan Walsh speak after series opening loss to Oklahoma Williams hit a game-tying two run home run, and Walsh collected three hits in the 6-5 extra inning series opening loss to Oklahoma. The Texas Tech softball team nearly won a national championship with a lot of pitching, running and […]

Published

on


play

The Texas Tech softball team nearly won a national championship with a lot of pitching, running and defense and a smidgen of slugging.

All of the sudden, slugging could be one of the Red Raiders’ strong suits next season. And more proven pitching is on the way to complement ace NiJaree Canady.

On Saturday, June 7, Ohio State catcher Jasmyn Burns committed to Tech. On Tuesday, June 11, the Red Raiders picked up commitments from Florida second baseman Mia Williams, UCLA two-way player and two-time 20-game winner Kaitlyn Terry and Southern Illinois shortstop Jackie Lis.

Williams and Lis followed Burns in announcing their pledges to Tech on social media, and Softball America and D1Softball reported Terry’s commitment.

Burns hit 25 home runs this season, second in the Big Ten and tied for fifth in NCAA Division I. Williams hit 19 home runs, fifth in the Southeastern Conference and among the top 40 nationally. She batted .335 with 44 RBIs and was second among Gators regulars with a .714 on-base percentage and an on-base-plus-slugging of 1.144.

Lis hit a Southern Illinois career record 44 home runs over three seasons, earning first-team All-Missouri Valley Conference recognition all three years. She batted .356 with 17 homers and 57 RBIs as a freshman, hit .344 with 16 homers and 36 RBIs as a sophomore and batted .358 with 11 homers and 48 RBIs as a junior this season.

She’s a granddaughter of the late Joe Lis, a Major League Baseball first baseman and outfielder from 1970-77. Joe Lis Jr., her father, reached Triple-A with Toronto and Atlanta.

On the National Fastpitch Coaches Association all-America teams, Burns was one of 18 players on the first team and Williams was one of 18 players on the second team. Williams pronounces her first name “MEE-uh”. The Windermere (Fla.) Prep graduate was a sophomore this season.

She’s a daughter of former NBA point guard Jason Williams, who played 12 seasons and started on the Miami Heat team that beat the Dallas Mavericks for the 2006 NBA title. According to the Gainesville (Fla.) Sun, Jason Williams “was a regular fixture at games, sitting behind home plate.”

Florida finished 48-17 with losses in its first two games at the Women’s College World Series.

Terry can help the Red Raiders both ways, especially in the circle. In her second season at UCLA, Terry was 20-5 with a 2.64 earned-run average over 33 appearances, including 22 starts. The sophomore lefthander from Phoenix Greenway struck out 172 in 148⅓ innings, also on a WCWS team that finished 55-13. She batted .257 with two home runs, 24 RBIs and was 9 for 9 in stolen bases.

She was the Pac-12 freshman of the year and first-team all-conference in 2024, going 21-3 with a 2.38 ERA.

Texas Tech finished 54-14, made its first trip to the WCWS and lost the deciding game in the best-of-three championship series to Texas. Before the series, Patrick Mahomes gifted the team with Texas Tech letter jackets featuring his Gladiator logo from Adidas. The Kansas City Chiefs quarterback, Texas Tech alum and prominent fan of his alma mater also made it to Oklahoma City for the championship series Game 2.

The Red Raiders rode Canady, who went 34-7 with a 1.11 ERA. The junior righthander won the Honda Sport Award for softball as the most outstanding college player of the year.

Mihyia Davis, with 27 stolen bases, was one of five Red Raiders to reach double digits in that category. Canady was the only Tech player to reach double digits in home runs. She’s likely to have plenty of company in that department next season.



Link

Continue Reading

NIL

SDSU launches athlete retention fund

The House settlement, a landmark agreement that allows universities to directly pay athletes, was approved by a California judge Friday night. Within hours, at 9:58 p.m., San Diego State had announced the launch of the Student-Athlete Recruitment and Retention Fund that athletic director John David Wicker said “is a vital step in ensuring we continue […]

Published

on

SDSU launches athlete retention fund

The House settlement, a landmark agreement that allows universities to directly pay athletes, was approved by a California judge Friday night.

Within hours, at 9:58 p.m., San Diego State had announced the launch of the Student-Athlete Recruitment and Retention Fund that athletic director John David Wicker said “is a vital step in ensuring we continue to compete for championships while also aligning SDSU Athletics with the future of college sports.”

It was met with a mix of frustration and confusion from many athletic boosters.

Frustration, because of “donor fatigue” or as one fan put it bluntly on a chat board: “How many things do I have to contribute to?”

Confusion, because the SARRF sounds an awful lot like the MESA Foundation, the NIL collective that amassed close to $3 million this season for, well, student-athlete recruitment and retention of the men’s basketball team.

At some universities, outside collectives are already being folded into the athletic department, now that the House settlement shatters the last illusion of amateurism and permits up to $20.5 million per school per year in revenue sharing with players starting July 1. At SDSU, for the time being at least, the MESA Foundation and football’s Aztec Link will remain in place, and donations to them will accumulate Aztec Club “points” that determine ticketing priority.

“It’s a recognition by the university,” MESA founder Jeff Smith said, “that our dollars can do the exact same thing as their dollars through the athlete retention fund that doesn’t really have the ability to be up and running and be impactful just yet.

“If people make the mistake of believing that now that the school has the ability to participate in athlete compensation because of the House settlement, they no longer have to support through MESA, then all the work that’s been done with the program for the last three years will be for naught and all the concerns we’ve had about losing players in the offseason will become reality.”

The athletic department’s response about which to support is: All of the above.

SDSU needed to create an in-house donation mechanism to compensate athletes because most sports don’t have outside NIL collectives, and even football’s Aztec Link started later than MESA and has struggled to generate the kind of war chest needed to be competitive in the brave, new world of college athletics.

A FAQ section accompanying the announcement of SARRF offered this answer to whether MESA and Aztec Link will now go away:

“Not at all. Both collectives will continue their important work and complement the efforts of the new fund. Together, they ensure SDSU has a robust and multifaceted support system for student-athletes.”

The SARRF allows donations to be designated for specific teams (but not specific athletes), so in theory the money from the SARRF and MESA ends up in the same place. There are subtle differences between them, though.

SARRF is administered by the Campanile Foundation, the university’s nonprofit fundraising organization. That typically means a percentage of any donations is siphoned off for overhead costs.

MESA, which also offers tax-deductible contributions, is an outside entity with only one full-time employee – president Caroline Ripley – and a few student interns. Smith and his wife, who in three years tirelessly grew MESA from nothing to raising enough money to help retain the bulk of last season’s roster in an era of unlimited player movement, serve as volunteers.

That allows MESA, Smith says, to distribute about 93% of donations to players. (SARRF’s FAQs do not indicate what percentage of the fund will be diverted to the Campanile Foundation or other administrative costs.)

Another difference: MESA’s meet-and-greet events with men’s basketball players aren’t subject to Title IX equity because it’s an outside organization that, unlike the university, does not receive federal funding.

MESA pays players in monthly installments in exchange for their participation in about a half-dozen community service events per year as well as social media posts. Because SDSU is opting in to the House settlement, any NIL compensation beyond school-distributed revenue sharing comes under the scrutiny of a new NIL clearinghouse that will prohibit individual deals above “market value.”

There’s a simple workaround, however. Because SDSU will not come close to distributing the allotted $20.5 million in revenue sharing (think more like $1 million or $2 million), MESA can simply transfer what it collects to the school, which forwards it to the athletes.

For the 2025-26 season, SDSU is not expected to provide revenue sharing with basketball players. All of their money will still come from MESA. And since the players’ current NIL deals were signed before the House settlement was finalized, they aren’t subject to the clearinghouse’s scrutiny.

So why not put everything under one roof?

“At some point in the future, will there be a scenario where funds go to San Diego State’s athlete retention fund, or will they go to MESA and then to the athlete retention fund specific to basketball?” Smith said. “Those are definitely possibilities. But for right now, what we’ve built is working and what we’ve built can’t change.

“Once it’s very, very clear that’s the environment we’re playing in – and we are in regular conversations with the university – we’ll be more than prepared to do it. Because there’s so much unknown, for the time being MESA can’t change and the fan support of Aztecs basketball can’t change. We need to continue as we are.”

One fear is losing a unique class of MESA donor that identifies more with the program and its players – “the city’s NBA team,” coach Brian Dutcher likes to say – than the university. Despite pleas from the athletic department to include football in the MESA Foundation, Smith resisted.

“There are people who are not just supporters of the university and blindly write a check and hope the money goes to a good cause,” Smith said. “They’re individual sports fans and supporters. That’s something that definitely came out through our efforts. We are always very focused on being singular with basketball. We didn’t want to confuse the audience and have multiple sports.

“If those fans who were less inclined to contribute to San Diego State now believe that San Diego State is involved and they potentially reverse course, it’s a terrible thing for the program.”

The other piece of messaging is to dispel more general misconceptions about the House settlement, which means schools merely have the option of paying their athletes up to $20.5 million per year. It also means, at the overwhelming majority of universities, they have to first find that funding.

“The biggest concern I have,” Smith said, “is that the audience doesn’t understand that this new, in-house version of being able to compensate athletes does not mean there is any new money. It’s quite the opposite. Opting into the House agreement takes a budget that is already challenged and makes it even more financially challenging.”

Originally Published:

Continue Reading

NIL

House settlement offers huge advantage

The Friday news dump to end all Friday news dumps came last week at roughly 6:15 p.m., when U.S. District Court Judge Claudia Wilken approved the settlement terms of the landmark House v. NCAA antitrust lawsuit that begins a new era for major college sports. The ensuing hours brought a series of statements and responses […]

Published

on


The Friday news dump to end all Friday news dumps came last week at roughly 6:15 p.m., when U.S. District Court Judge Claudia Wilken approved the settlement terms of the landmark House v. NCAA antitrust lawsuit that begins a new era for major college sports.

The ensuing hours brought a series of statements and responses from various conferences, schools and industry stakeholders.

At 9:05 p.m., Washington chimed in.

The Huskies unveiled Dawgs Unleashed, described by athletic director Pat Chun as “an internal business unit” designed “to assist our student-athletes with maximizing their Name, Image and Likeness (NIL) opportunities.

“The potential number of valid business-purpose NIL opportunities for our student athletes, both locally and globally,” Chun added, “will be unmatched.”

Chun was referring to his school, which shares a metropolitan area with Starbucks, Microsoft and Amazon. But he could have easily been speaking to the collective might of Washington’s institutional brethren in the Big Ten.

No conference is better positioned for the era of revenue sharing and legitimate NIL. That includes the SEC, which used its fan passion and proximity to talent to dominate the sport for years. But the creation of the transfer portal and the rise of booster-run NIL collectives this decade have reshaped the roster construction process.

Since that point, the playing field has leveled out. The Big Ten won the national championship in 2023 (Michigan) and 2024 (Ohio State) and bolstered its success at the top with quality depth. The conference went 5-1 against the SEC in bowl games last season, with two playoff victories (both courtesy of Ohio State).

The post-settlement world could supercharge the recalibration of the competitive landscape and herald a golden age for Big Ten football.

“And it’s not happenstance,” a conference source noted.

Every major strategic move made by the conference for the past 20 years — from the creation of the Big Ten Network to the bicoastal expansion — has positioned the Big Ten for the post-House world.

Two pillars of the settlement are rooted in real-time economics:

— Schools are allowed to share up to $20.5 million with athletes in the upcoming fiscal year, with the number expected to climb over time as revenues increase.

Most athletic departments in the Big Ten, SEC, ACC and Big 12 will devote approximately $15 million to football. The schools with the largest revenue streams (media rights revenue, ticket and merchandise revenue, philanthropic revenue) are best equipped to absorb that massive expense without rolling back key resources like recruiting budgets and coaching staff salaries. The Big Ten’s TV deal, worth about $1 billion annually, is the largest in the country.

— The power conferences created the College Sports Commission to enforce “valid business-purpose NIL opportunities” (Chun’s phrasing) and eliminate the pay-for-play deals negotiated by booster-run collectives. Any agreement of $600 or more must be reported to NIL Go, a technology platform designed by Deloitte that will determine whether deals fall within a reasonable range for the service performed.

Legitimate NIL deals offer a means for schools to surpass the $15 million in revenue-sharing allocated to football rosters. To exceed the cap, in other words.

How far above the cap could they go? Some schools might use their in-house NIL units — their versions of Dawgs Unleashed — to broker $3 million or $4 million in valid NIL opportunities for football players; others might arrange for deals worth a total of $10 million.

The outcome hinges, to a large extent, on the local and regional business communities that will serve as the source of NIL opportunities.

And therein lies the Big Ten’s structural advantages: the depth and scope of its alumni base, the wealth of its communities and the size of its media markets.

In all regards, it seemingly owns a decisive advantage over its rival:

— The Big Ten’s 14-state footprint (and Washington, D.C.) features 235 companies listed in the Fortune 500. The SEC footprint has 130.

(Notably, publicly-traded companies are not subject to the reasonable compensation provision in the settlement, although their status can be changed if the College Sports Commission determines they are an associated entity of the school.)

— The Big Ten footprint features 12 of the top 25 media markets in the country, including four of the top five (New York, Los Angeles, Chicago and Philadelphia). The SEC footprint features five of the top 25.

— Big Ten schools have a combined current enrollment of approximately 825,000 undergraduates compared to the SEC’s 600,000, an indication of the comparative size of the alumni bases.

— And perhaps most tellingly, the gross domestic product of the Big Ten states was $12.5 trillion last year, while the GDP of the SEC states totalled $8.4 trillion.

(We did not include the state of New York when calculating the GDP of the Big Ten footprint or Fortune 500 companies. However, we included New York City as a media market for the conference because the Big Ten Network is available on a basic, in-market tier on the cable systems. If you add New York’s GDP, the total for the Big Ten footprint jumps to $14.8 trillion. Adding Fortune 500 companies in New York would increase the Big Ten’s total to 287.)

On the foundation of roster construction in the post-House world, a source noted: “The last environment was about billionaires writing checks. This era will be about business opportunities.”

In theory, at least.

Legal experts question the validity of the NIL Go system used to determine whether deals fall within what the College Sports Commission (CSC) calls “a reasonable range of compensation.”





Link

Continue Reading

NIL

Paul Finebaum Warns House NIL Ruling Is a “Ticking Time Bomb”

Paul Finebaum Warns House NIL Ruling Is a “Ticking Time Bomb” originally appeared on Athlon Sports. Just days after the groundbreaking House Settlement cleared a major hurdle in court, ESPN’s Paul Finebaum is raising red flags, again. Advertisement During a sharp segment on McElroy and Cubelic in the Morning, the SEC Network veteran didn’t mince […]

Published

on


Paul Finebaum Warns House NIL Ruling Is a “Ticking Time Bomb” originally appeared on Athlon Sports.

Just days after the groundbreaking House Settlement cleared a major hurdle in court, ESPN’s Paul Finebaum is raising red flags, again.

Advertisement

During a sharp segment on McElroy and Cubelic in the Morning, the SEC Network veteran didn’t mince words: The agreement may offer temporary clarity in the chaotic world of Name, Image and Likeness (NIL) compensation, but the legal fight is far from over.

“Today they [Power Four commissioners] did [win],” Finebaum said. “But what’s behind the curtain is what always concerns and keeps people that run college athletics up at night.”

For fans celebrating what seemed like a turning point in college sports, Finebaum’s comments are a sobering reminder: This ruling might be just the beginning. While the House Settlement unlocks a future that includes backpay for past athletes, new NIL regulations, and even revenue sharing for current players, it also opens the floodgates to legal chaos.

Judge Claudia Wilken’s 76-page decision explicitly stated that every element of the agreement remains challengeable in court. That, according to Finebaum, is where things get dangerous.

Advertisement

“If something is challengeable… it will be challenged,” he added. “I know attorneys are actively moving, trying to figure out where the best route is, where the best lawsuit lies.”

Finebaum didn’t just point fingers at the legal system, he lit it up. He criticized lawyers for prioritizing profit over fairness and warned fans to watch out for the same players who filed this case to begin with.

“There will be a bevy of lawsuits,” Finebaum said. “And that’s where this is gonna get uncomfortable.”

He’s not alone in his skepticism. The House ruling contradicts NIL-friendly laws in states like Tennessee, which still allow schools and collectives to exceed the proposed compensation caps. It also introduces a new enforcement body, the College Sports Commission, whose effectiveness remains untested.

Advertisement

Meanwhile, a potential federal solution seems stalled in the same gridlock that’s frustrated college administrators for years.

“I don’t believe we’re any closer to that than we were… three years ago,” Finebaum said. “Congress is not a body made to make decisions.”

As the dust settles on the House Settlement, fans and athletes alike are left to wonder: Is this the long-awaited stabilization of college sports, or just the calm before another legal storm?

For now, the Power Four conferences are touting a win. But Finebaum, with his finger on the pulse of college athletics for decades, warns this could be a “ticking time bomb” waiting to explode.

Advertisement

Related: The NCAA is Dead, Long Live the Game

Related: The Last Great Underdogs: College Football’s Top 10 Most Legendary Walk-Ons

This story was originally reported by Athlon Sports on Jun 11, 2025, where it first appeared.



Link

Continue Reading

Most Viewed Posts

Trending