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Reebok Debuts High-Tech Smart Eyewear with Premium Audio Features

MIAMI, April 28, 2025 /PRNewswire/ — Innovative Eyewear Inc. (NASDAQ: LUCY), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announced the launch of Reebok Smart Eyewear, available worldwide on Lucyd.co. Expanded availability is expected later this quarter on Reebok.com and select online and traditional retailers. A Landmark Product […]

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MIAMI, April 28, 2025 /PRNewswire/ — Innovative Eyewear Inc. (NASDAQ: LUCY), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announced the launch of Reebok Smart Eyewear, available worldwide on Lucyd.co. Expanded availability is expected later this quarter on Reebok.com and select online and traditional retailers.

Reebok Powered by Lucyd
Image courtesy of Innovative Eyewear, Inc.

A Landmark Product Launch

The global smart glasses market is projected to reach approximately $13 billion worldwide by 20301. We believe Reebok Powered by Lucyd smart eyewear positions Innovative Eyewear at the forefront of this rapidly accelerating transition from traditional eyewear to smart, connected, voice-powered solutions.

Reebok smart eyewear features custom high-fidelity speakers, powerful amplifiers, and equalizers specifically tuned for outdoor activities and sports environments, deliver exceptional audio clarity while maintaining environmental awareness—a critical safety feature for athletes and urban pedestrians.

“We believe this launch represents a watershed moment for the entire smart eyewear category,” said Harrison Gross, CEO of Innovative Eyewear. “We’re pioneering the smart sport eyewear segment with AI-integrated eyewear that enhances athletic performance, while fulfilling our longstanding mission to deliver smart upgrades to every major type of eyewear: sunglasses, optical, sport, and safety.”

Global Distribution Strategy

Innovative Eyewear has a global distribution strategy beginning with MTB Mexico, a premier technology distributor across Latin America.

“We are extremely proud to partner with Innovative Eyewear to bring Reebok Smart Eyewear to the Latin American market,” said Mauricio Avelar, Director General at MTB Mexico. “This innovative product perfectly complements our portfolio and meets growing consumer demand for smart, lifestyle-integrated technology across our distribution network, including major retailers in Mexico.”

This partnership marks the first in a series of planned collaborations with leading distributors worldwide.

The product’s cross-category appeal has generated significant interest from both sporting goods retailers and consumer electronics chains across multiple continents, reflecting its unique position at the intersection of fashion, technology, and athletic performance. This versatility positions Reebok Smart Eyewear for success across diverse retail environments, from premium optical shops to high-end electronics stores.

Celebrity Endorsement

Micah Richards, former Manchester City football star and Olympic athlete turned sports analyst, is a brand ambassador for Lucyd and is featured prominently in launch photography and promotional materials for the Reebok smart eyewear line.

“In my career, both on the pitch and now as a broadcaster, I’ve always prioritized performance and style,” said Mr. Richards. “What impressed me most about Reebok Smart Eyewear isn’t just how good they look — it’s that I can stay connected without losing awareness of what’s happening around me. Whether I’m cycling through the city, hitting the gym, or calling a match, these glasses keep me in tune with both my surroundings and my digital life in a way that traditional headphones never could.”

Order your pair at Lucyd.co, and join us for a live YouTube launch event with a special promo offer at noon EST today, April 28, 2025.

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

About Reebok

Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.

For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.

Forward-Looking Statements

This press release contains certain forward-looking statements, including those relating to the anticipated launch of Reebok Powered by Lucyd and our position in the smart eyewear market. Forward-looking statements are based on the Company’s current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, “anticipate,” “believe,” “continue,” “estimate,” “expect,” “future,” “intend,” “may,” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “will,” “would” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the expected launch date for the new smart safety eyewear connection. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company’s filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption “Risk Factors.”

Citation
1) https://www.grandviewresearch.com/industry-analysis/smart-glass-market#:~:text=The%20global%20smart%20glass%20market%20is%20expected%20to%20grow%20at,USD%2012.76%20billion%20by%202030.

Investor Relations Contact:
Scott Powell, Skyline Corporate Communications Group, LLC
+1 (646) 893-5835 | scott@skylineccg.com

Media Contact:
Society22 PR
Email: Lucyd@society22pr.com

Micah Richards sporting the Reebok Nitrous style. Courtesy of Innovative Eyewear, Inc.

2024 Logo (PRNewsfoto/Innovative Eyewear)

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/innovative-eyewear-launches-reebok-smart-eyewear-302439625.html

SOURCE Innovative Eyewear, Inc.





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Rink Management Services’ Forward Focus Following Sports Facilities Companies Management Contract Sales

MECHANICSVILLE, Va., June 7, 2025 /PRNewswire/ — Following the recently announced sale of 13 facility management contracts to Sports Facilities Companies (SFC), Rink Management Services will continue to operate independently in the ice rink business, focusing on its seven leased properties, the development and management of a Holiday Village concept with ice skating, and assisting […]

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MECHANICSVILLE, Va., June 7, 2025 /PRNewswire/ — Following the recently announced sale of 13 facility management contracts to Sports Facilities Companies (SFC), Rink Management Services will continue to operate independently in the ice rink business, focusing on its seven leased properties, the development and management of a Holiday Village concept with ice skating, and assisting with growth initiatives.

Tom Hillgrove, president of Rink Management Services, said, “We’re excited about the opportunities we see in this space and also about contributing to the growth of hockey and ice sports. In addition, our company will be managing three of the ten highest volume seasonal ice skating rinks in the United States.”

“I’ve currently been working with a group to build an ice rink at my alma mater, the University of Virginia,” Hillgrove said. “It is a thorough and very detailed process, but the group has made significant progress, and an ice rink associated with the University will be a great recreational benefit for the local community and the students.”

Hillgrove added, “Rink Management Services is excited to continue the work with Sports Facilities Companies on joint projects that benefit both companies, and to share its 25-year experience in the industry.”

About Rink Management Services

Rink Management Services has been successfully managing ice rinks for more than 20 years. It is now one of the country’s most successful ice rink management companies, with three of the ten highest volume seasonal ice skating rinks in the United States. The industry-leading firm is expanding its product offering, spearheading the development and management of a Holiday Village concept with ice skating.

Press Contact: Tom Hillgrove, (804) 363-1657, https://www.rinkmanagement.com/

SOURCE Rink Management Services



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16 Video Game Features That Changed Industries

By Ace Vincent | Published 1 minute ago Video games have become more than just entertainment—they’ve become laboratories for innovation that spills over into countless other fields. When game developers solve problems like how to make virtual worlds feel real or how to keep millions of players engaged simultaneously, those solutions often find their way […]

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By Ace Vincent
| Published

Video games have become more than just entertainment—they’ve become laboratories for innovation that spills over into countless other fields. When game developers solve problems like how to make virtual worlds feel real or how to keep millions of players engaged simultaneously, those solutions often find their way into everything from military training to retail marketing.

The gaming industry’s relentless push for better graphics, smoother interactions, and more immersive experiences has quietly revolutionized how we work, learn, and connect. What starts as a feature designed to make a game more fun frequently ends up transforming entire industries in unexpected ways.

From the motion controls that changed how we think about human-computer interaction to the virtual economies that influenced real-world finance, gaming innovations have a habit of escaping their digital boundaries. Here is a list of 16 video game features that didn’t just change gaming—they changed the world.

Real-Time Ray Tracing

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Real-time ray tracing in games like ‘Control’ and ‘Cyberpunk 2077’ has revolutionized how architects and product designers visualize their creations. The technology now powers everything from automotive design studios to real estate virtual tours, allowing instant photorealistic rendering that once took hours to compute.

Motion Controls

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Nintendo’s Wii controller sparked a revolution that extended far beyond gaming into physical therapy and medical rehabilitation. Hospitals now use motion-sensing technology to help stroke patients regain motor skills, while fitness centers incorporate game-like motion tracking into workout routines.

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Virtual Reality Headsets

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VR gaming technology has transformed training programs across industries, from surgeons practicing complex procedures to pilots learning to fly without leaving the ground. The immersive environments first perfected for games now train astronauts, treat phobias, and help architects walk through buildings before they’re built.

In-Game Microtransactions

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The microtransaction model pioneered by mobile games has reshaped how software companies think about revenue, moving beyond one-time purchases to ongoing engagement strategies. This approach now influences everything from productivity apps to streaming services, creating subscription and add-on models across the tech industry.

Procedural Generation

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Games like ‘Minecraft’ and ‘No Man’s Sky’ popularized algorithms that create infinite, unique content automatically, a concept now used in everything from architectural design to drug discovery. Pharmaceutical companies use similar procedural techniques to generate potential molecular structures for new medications.

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Achievement Systems

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The badge and achievement systems that keep gamers engaged have been adopted by fitness apps, educational platforms, and workplace training programs. Companies now use gamified achievement structures to motivate employees, track progress, and encourage continued participation in professional development.

Cloud Gaming

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Streaming games from remote servers has paved the way for cloud computing adoption across industries, proving that complex applications can run smoothly over internet connections. This technology now powers everything from remote work solutions to on-demand video editing, eliminating the need for powerful local hardware.

Battle Royale Mechanics

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The last-player-standing format popularized by ‘Fortnite’ has influenced competition structures in reality TV, sports broadcasting, and even business conferences. Event organizers now use elimination-style formats to maintain audience engagement throughout lengthy programs.

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Voice Chat Integration

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Seamless voice communication systems developed for multiplayer games have become the backbone of remote work and online education. The technology that lets gamers coordinate in real-time now powers business meetings, virtual classrooms, and telemedicine consultations.

Loot Box Psychology

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The psychological principles behind loot boxes have influenced marketing strategies across the retail and entertainment industries, from mystery subscription boxes to collectible trading cards. Understanding player engagement and reward anticipation has shaped how companies design customer loyalty programs.

Cross-Platform Play

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The ability to play the same game across different devices has driven demand for universal compatibility in all software applications. This concept now influences how productivity tools, social media platforms, and streaming services ensure seamless experiences across phones, tablets, and computers.

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Augmented Reality Overlays

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AR features in games like ‘Pokémon GO’ have transformed how retailers and marketers think about location-based advertising and customer engagement. Stores now use AR to let customers visualize furniture in their homes, while museums create interactive historical experiences.

Dynamic Difficulty Adjustment

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Games that automatically adjust challenge levels based on player performance have influenced adaptive learning systems in education and training programs. Online courses and professional development platforms now use similar algorithms to personalize content difficulty for individual learners.

Blockchain-Based Ownership

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Games featuring player-owned digital assets have accelerated the adoption of blockchain technology in the art, music, and publishing industries. The concept of verified digital ownership pioneered in gaming now influences how creators sell and distribute digital content.

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Live Service Models

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Games that continuously evolve with regular updates and events have changed how software companies approach product development and customer retention. Everything from productivity apps to social media platforms now adopts similar strategies of constant iteration and community engagement.

Esports Infrastructure

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The competitive gaming ecosystem has created new models for sports broadcasting, talent management, and audience engagement that traditional sports are now adopting. Professional leagues are incorporating gaming-style statistics, instant replays, and interactive viewing experiences.

Beyond the Screen

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These gaming innovations prove that entertainment technology often becomes tomorrow’s essential business tool. What begins as a way to make virtual worlds more engaging frequently ends up solving real-world problems in medicine, education, architecture, and beyond.

The gaming industry’s constant experimentation with new ways to capture human attention and create meaningful experiences continues to generate ideas that transform how we work, learn, and interact with technology. The next time you see a new gaming feature, don’t just think about how it might improve your play experience—consider how it might change everything else.

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ICYMI: the week’s 7 biggest tech stories from the Nintendo Switch 2 launch to Samsung Galaxy Z Fold 7 Ultra leaks

Action stations, folks, the Nintendo Switch 2 is here, and we’ve got our hands on the new console! We’ve also tested the latest Surface Pro tablet, found out how Spotify Wrapped 2024 got it so wrong, and tuned in to Summer Game Fest 2025 for some major announcements. Once you’ve scrolled down to catch up […]

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Action stations, folks, the Nintendo Switch 2 is here, and we’ve got our hands on the new console!

We’ve also tested the latest Surface Pro tablet, found out how Spotify Wrapped 2024 got it so wrong, and tuned in to Summer Game Fest 2025 for some major announcements.



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New PGA Tour Innovation Divides Fans

Golf World in Turmoil as New PGA Tour Innovation Sparks Controversy Among Fans In a shocking turn of events, the PGA Tour has introduced a groundbreaking innovation at the Canadian Open, leaving golf fans worldwide divided. The new technology, a drone shot tracer that changes color based on the probability of the ball hitting the […]

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Golf World in Turmoil as New PGA Tour Innovation Sparks Controversy Among Fans

In a shocking turn of events, the PGA Tour has introduced a groundbreaking innovation at the Canadian Open, leaving golf fans worldwide divided. The new technology, a drone shot tracer that changes color based on the probability of the ball hitting the fairway, has sparked a heated debate among enthusiasts.

While some fans have welcomed the change as a step towards modernization and innovation, others have criticized it, arguing that it takes away the anticipation and uncertainty that makes watching golf exciting. One fan expressed, “It is so bad, I don’t need a robot to tell me where it thinks the ball will land, I can wait 2 seconds to find out myself.”

Speculations are rife that the PGA Tour’s new technology might have been inspired by LIV Golf, a rival league that has been attracting top players away from the traditional tour. With big names like Bryson DeChambeau and Phil Mickelson having joined LIV Golf in recent years, the competition between the two leagues is at an all-time high.

Phil Mickelson, a vocal critic of the PGA Tour, highlighted the advantages of LIV Golf, emphasizing the need for more global and competitive events that bring together the best players in the world. Mickelson pointed out that the traditional model of the PGA Tour restricted players from competing against each other frequently and internationally, a limitation that LIV Golf has successfully addressed.

As the golfing world grapples with these significant changes and innovations, one thing is clear – the landscape of professional golf is evolving rapidly, with leagues like LIV Golf pushing the boundaries of what is possible in the sport. The PGA Tour, faced with increasing competition and fan expectations, must continue to adapt and innovate to stay relevant in this dynamic environment.



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Bioniq Personalized Supplements Cristiano Ronaldo

Inside the surprising shift in who’s turning to Bioniq’s personalized supplements (and what they’re really after) With personalization becoming the new standard in both the fitness and wellness industry, it’s not just Gen Z leading the charge.  A new analysis from Cristiano Ronaldo-backed personalized supplement brand Bioniq, based on data from more than 250,000 users […]

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Inside the surprising shift in who’s turning to Bioniq’s personalized supplements (and what they’re really after)

With personalization becoming the new standard in both the fitness and wellness industry, it’s not just Gen Z leading the charge. 

A new analysis from Cristiano Ronaldo-backed personalized supplement brand Bioniq, based on data from more than 250,000 users across the U.S. and the GCC, reveals that older adults are just as engaged in health optimization as younger consumers. 

Cristiano Ronaldo and Vadim Fedotov celebrate Ronaldo's investment in Bioniq
Ronaldo (l) with Bioniq CEO Vadim Fedotov (credit: Bioniq)

The supplement brand, now valued at $82 million, analyzed more than six million biochemical data points using its proprietary AI algorithm, which integrates health quiz responses with blood test results. The findings offer insight into how consumers across generations and the two regions are redefining their wellness priorities.

Here are the most striking trends:

Move Over Gen Z, Midlife Has Momentum 

While Gen Z  is certainly invested in all things wellness and better-for-you foods, it’s adults aged 35 to 60 who are driving the deepest engagement. Bioniq’s data shows the most active users are men aged 35–45 and women 45–60, peaking at 50–55, representing a clear signal that midlife is when long-term health, energy, and disease prevention become top priorities.

The Obesity Dilemma

In the United States, 40% of quiz-takers were classified as obese, with men more likely to be overweight and less likely to fall within a healthy weight range compared to women. In contrast, only 20% of users in the GCC were categorized as obese, and nearly half of GCC women were classified as having a healthy weight.

Bioniq’s data shows that healthy-weight and overweight individuals are more likely to remain engaged with the program, while obese users exhibit lower retention. Although an active lifestyle is linked to stronger long-term participation, the findings suggest that users classified as obese may disengage if they don’t see immediate results. Bioniq notes this underscores the need for stronger education and motivational support to sustain engagement in this group.

Nutrient Concerns 

Bioniq found that in the U.S., individuals focused on health and nutrient deficiencies tended to be older, particularly in the 44–55 age group. In contrast, health-conscious users in the GCC skewed younger, with the largest segment falling between ages 30 and 45.

Among women aged 18–35, 30% identified iron deficiency as a key concern. Encouragingly, 94% of Bioniq Pro members in this group optimized their ferritin levels within six months — though interest in iron levels tends to decline with age, according to the personalized supplement company.

See Also


The Brain Game

Is cognitive health becoming more important than chasing six-pack abs? The data suggests so. Nearly half of all Bioniq users ranked memory and focus as their top wellness goals, with younger users especially prioritizing brain function, sleep quality and anxiety management.

Aging Well Remains Universal

Half of all men, regardless of age, listed muscle strength as a top health priority, with younger men focused on muscle mass, cognitive performance, and libido support. Older men, by contrast, are increasingly concerned with anti-aging, heart health, and bone strength.

For women, beauty and aging were the dominant themes. Younger users prioritized skin, hair, and nail health, while older women shifted their focus to memory and skin health. Across both genders, the desire to age well grows stronger with time.

Vadim Fedotov | credit: Bioniq

“At Bioniq, we’ve observed a significant transformation in our audience over the years,” Bioniq founder and CEO Vadim Fedotov said. “While we initially catered to health enthusiasts and athletes, we’re now seeing a growing demand from an older demographic seeking personalized solutions for healthy aging and longevity. Additionally, the rise in female customers highlights the increasing awareness and demand for tailored health optimization. This evolution reinforces our goal to provide science-backed, data-driven supplementation for every stage of life.”

This spring, Bioniq announced a partnership with social wellness club Remedy Place to launch Meridian, a personalized health assessment program available to club members. As a perk of the collaboration, Remedy Place members also receive personalized, co-branded Bioniq x Remedy Place canisters to store their supplements.





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Nvidia eyes big expansion of headquarters office hub in Santa Clara

SANTA CLARA — Nvidia is eyeing a major expansion of an office site the company owns next to its headquarters, documents on file with Santa Clara city planners show. The tech company has filed a proposal to build a new office building at 2400 Condensa St., which is west of, and directly next to, Nvidia’s […]

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SANTA CLARA — Nvidia is eyeing a major expansion of an office site the company owns next to its headquarters, documents on file with Santa Clara city planners show.

The tech company has filed a proposal to build a new office building at 2400 Condensa St., which is west of, and directly next to, Nvidia’s complex on San Tomas Expressway, documents show.

2400 Condensa Street in Santa Clara, shown within the outline. Boundaries are approximate. The Nvidia headquarters campus is visible in the right center of the image.(Google Maps)
2400 Condensa Street in Santa Clara, shown within the outline. Boundaries are approximate. The Nvidia headquarters campus is visible in the right center of the image. (Google Maps)

“To support our growth as we push the boundaries of accelerated computing, we have submitted a permit application to expand our headquarters with additional offices, lab space, and parking,” an Nvidia spokesperson stated in comments emailed to this news organization.

Nvidia’s development plans envision the demolition of an office and research building that Nvidia already owns and occupies. The existing office building totals 215,500 square feet, according to commercial real estate database Property Shark.

That building is on a parcel that is roughly 11 acres, Property Shark estimates show.

Nvidia intends to replace the existing structure with a modern office building that is expected to total 324,000 square feet, according to Santa Clara planning files.

The development would also include a parking structure with about 2,900 vehicle spaces and 36 surface parking spaces, city documents show.

“We hope to start work on this third phase of our long-standing development agreement with the city in the fall,” the Nvidia spokesperson stated in the email.

Santa Clara-based Nvidia has embarked on a remarkable quest to widen its footholds in the South Bay, primarily through property purchases next to and near its headquarters. It has also pursued leasing deals in locations that include an office building in San Jose.

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