Denny Hamlin is set to return to NASCAR Cup Series action this week, with Joe Gibbs Racing having announced a new sponsor for the No. 11 Toyota ahead of his comeback
Denny Hamlin, along with Joe Gibbs Racing, has unveiled a significant sponsorship agreement as he gears up to make his return to the NASCAR Cup Series. Hamlin skipped the recent Viva Mexico 250 over the weekend to support his wife during the birth of their third child, leading Ryan Truex to step in and drive the No. 11 Toyota.
This week marks Hamlin’s return to the wheel for JGR, which coincides with the announcement of a multi-year sponsorship deal with Bob’s Discount Furniture. The huge retailer, reported to be valued at more than $350 million, will first appear as a primary sponsor at the Iowa Corn 350 on August 3.
The latest boost comes after Hamlin put himself in an awkward situation with Michael Jordan and his legal team, and also delivered a candid verdict on rising star Carson Hocevar.
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Bob’s Discount Furniture President and CEO Bill Barton joined in the excitement, stating: “Partnering with Joe Gibbs Racing is a natural fit for Bob’s. We’re both committed to excellence, delivering value, and engaging with communities in meaningful ways. Debuting the Bob’s-branded No. 11 car at Bob’s Grand Opening in Winston-Salem, a region with deep NASCAR heritage and our newest store location, makes this moment even more special.”
In alignment with their new partnership, Hamlin and Gibbs are scheduled to attend the grand opening celebration of the Bob’s Discount Furniture outlet in Winston-Salem, North Carolina, set for July 17.
“We’re excited to welcome Bob’s to our No. 11 team and to have their new locations opening up close to home,” Hamlin said. “If you look at their marketing and social media, they do a great job being creative, so we’re really looking forward to what kind of ideas we can work on together both on and off the racetrack.”
As the 2025 Cup Series season approached, Hamlin had bid farewell to long-time sponsors FedEx and Mavis Tires but has since successfully inked new partnerships with Sports Clips, King’s Hawaiian, and National Debt Relief. Addressing the media before The Clash at Bowman Gray at the start of the season, he conceded that JGR’s sponsorship challenges were “maybe a little bit” worrisome.
“I mean it’s tough out there. Sponsorship is hard to come by and certainly while it’s such an important time in our sport to recognize the sponsorship dollars are not flowing like they used to, for sure. Everyone’s had to adjust quite a bit,” Hamlin remarked.
“Obviously you’ve got certain aspects that JGR has to price into their pricing as well that it’s probably tough. I don’t know, it’s just part of it. But certainly having one sponsor for 20 years made things pretty easy and now it’s all kind of catching up.
“Is it concerning from my end? Maybe a little bit, but it’s probably more concerning from JGR’s standpoint.” And he will be relieved those problems have since eased with Progressive and now Bob’s Furniture Discount on board.