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Morning Buzz

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Morning Buzz

Start your morning with Buzzcast with Abe Madkour: Why a new stadium in D.C. is so important; NFL gets into the jersey rotation and a new leader over BofA’s sports marketing and sponsorship

The Pac-12 has its 2025 football media deal done. Now comes finalizing a longer term agreement. Getty Images

The Pac-12 has finalized its 2025 football media rights deals.

The 13-game package composed of Washington State and Oregon State’s home games will be dispersed across three networks — The CW, CBS and ESPN — and will serve as a one-year stopgap between now and what is expected to be a separate, lengthier set of media rights agreements that will incorporate the additions of at least six new members beginning in 2026.

The CW is expected to take on the bulk of the 2025 package with nine games, while ESPN and CBS will broadcast two games apiece. Financial terms were not readily available at press time.

Octagon, the Pac-12’s exclusive media advisor, consulted on the deal.

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Fox Sports EVP Charlie Dixon, who had been placed on administrative leave in February, is a co-defendant in two lawsuits in which he was accused of sexual battery. Getty Images

Fox Sports EVP Charlie Dixon, who is a co-defendant in two lawsuits in which he was accused of sexual battery, is “officially done at the network.” Dixon had been placed on administrative leave at the network in February. Dixon joined Fox Sports in 2015 and was eventually promoted to be its “top programming decision-maker on the cable side” with FS1 (THE ATHLETIC, 4/28). An attorney for Dixon in a statement said that his client had been told by Fox Sports “‘that he was being let go for violating company policy’ in a matter that had nothing to do with the lawsuits filed in January.” Attorney John Ly wrote according to the network, Dixon did “not disclose to human resources or the legal department that a third-party production company had hired his wife as a temporary freelancer.” However, he added Dixon “had asked his supervisor about the hire and was told that there were no objections” (L.A. TIMES, 4/29).

The White Sox 2025 City Connect jerseys were inspired by the Bulls.
Will Venable sports the White Sox Bulls-inspired 2025 City Connect jersey. Sage Zipeto

The only thing missing from the White Sox’ new City Connect jerseys is a pair of Air Jordans.

The team’s City Connect jerseys, which will debut on Friday, were inspired by another Chicago team: the Bulls. It’s the first on-field jersey that combines brand elements from both MLB and the NBA.

It’s also the first time an MLB team has two on-field cap designs for a City Connect uniform: a winged “BRED Cap” and a red and black “City Pinstripes Cap.”

Merchandise will be available on April 29. The jerseys feature red (Bulls) and black (White Sox) stripes. They also features several other unique elements like the “CHICAGO” wordmark across the chest in the same style as what the Bulls have long had; a winged sock inspired by the logo the White Sox used in the 1950s; a Crossover tag; “SOUTHSIDE” being etched around the sleeve and down the pant leg; and the neckline has detail honoring the teams’ combined nine championships.

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Shaquille O’Neal during the 2016 NCAA Men’s Final Four
Shaquille O’Neal is the “latest high-profile athlete” to accept a GM role with a school. Phil Ellsworth / ESPN Images

Basketball HOFer and TNT Sports NBA analyst Shaquille O’Neal has “agreed to become the Sacramento State men’s basketball general manager,” according to sources. It will be an “unpaid, voluntary role” for Shaq, whose son Shaqir O’Neal will play for Sacramento State this coming season. Shaq is the “latest high-profile athlete” to accept a GM role with a school, joining Warriors G Stephen Curry (assistant GM for Davidson basketball), Hawks G Trae Young (assistant GM for Oklahoma basketball) and former NFLer Andrew Luck (GM for Stanford football) (ESPN.com, 4/28).

SAN FRANCISCO, CA - FEBRUARY 16: (EDITORS NOTE: This image was captured using a slow shutter speed) A view of the 2025 NBA All-Star logo during the 74th NBA All-Star Game as part of NBA All-Star Weekend on Sunday, February 16, 2025 at Chase Center in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2025 NBAE (Photo by Kyusung Gong/NBAE via Getty Images)
The NBA and new broadcast partner NBC are discussing “an ‘international competition’ as the league’s All-Star Game,” which is set for Feb. 15, 2026, at Intuit Dome. NBAE via Getty Images

NBA Commissioner Adam Silver and President of League Operations Byron Spruell said “discussions were being held with new broadcast partner NBC for an ‘international competition’ as the league’s All-Star Game,” which is set for Feb. 15, 2026, at Intuit Dome. Silver said, “Our All-Star Game will return to NBC next season in the middle of their coverage of the Winter Olympics. Given the strong interest we’ve seen in international basketball competitions, most recently in last summer’s Olympics in Paris, we’re discussing concepts with the players association that focus on NBA players representing their countries or regions instead of the more traditional formats that we’ve used in the past.” The next Olympic basketball tournament will be in L.A. in 2028, “played at the same arena where next year’s All-Star Game will take place.” There is a “general appetite for international basketball that is only growing,” after “arguably the most star-studded international tournament ever” took place last summer at the Paris Olympics (THE ATHLETIC, 4/28).

The antitrust class action claimed that the NCAA is “unjustly enriching itself” off the NIL of its athletes to promote the NCAA Tournament. NCAA Basketball logo

A federal judge on Monday “dismissed a sweeping antitrust lawsuit” brought by former NBAer Mario Chalmers and “other prolific college basketball players against the NCAA.” Chalmers filed the antitrust class action last year alongside 15 other former college basketball players, who claimed that the NCAA is “unjustly enriching itself” off the NIL of its athletes to promote the NCAA Tournament. But U.S. District Judge Paul Engelmayer “sided with the NCAA in dismissing Chalmers’ complaint Monday, finding it untimely.” A four-year statute of limitations “limits legal action for violations of federal antitrust law.” Chalmers and the other plaintiffs contested that the law “continues to be breached to this day by the NCAA using their likeness in promotional material, making their claims timely despite the four-year limit,” but Engelmayer “wasn’t persuaded.” At a court hearing in January, Engelmayer also implied that past litigation like O’Bannon v. NCAA “didn’t help plaintiffs’ current case, since many of those same issues were already litigated.” Engelmayer “acknowledged that again in his Monday order, writing that ‘all named plaintiffs were members of the O’Bannon injunctive class’” (COURTHOUSE NEWS SERVICE, 4/28).

Klutch Sports Group founder Rich Paul was accused of cutting sports agent Mark Termini “out of $4.9 million worth of fees for signing two NBA player contracts” for the agency. NBAE/GETTY IMAGES

Sports agent Mark Termini “settled his lawsuit” against Klutch Sports Group founder Rich Paul on Monday, less than a year after Termini made accusations that Paul “cut him out of $4.9 million worth of fees for signing two NBA player contracts” for the agency. The filing says that the case was settled “at Klutch’s costs,” but it “doesn’t list the terms of the settlement.” Paul hired Termini in 2012 when he launched Klutch Sports and “very significantly” relied on Termini’s experience to grow the agency, according to the lawsuit. Termini’s contract “called for him to get 25% of the agent fees for any contract he helped negotiate.” The lawsuit accused Paul of “breach of contract by failing to pay Termini the full amount of fees he was owed and intentionally waiting to ink deals for two unidentified players in December 2020 until Termini’s contract expired so Paul wouldn’t have to pay him for his work on the deals,” the lawsuit said (Cleveland PLAIN DEALER, 4/28).

WASHINGTON, DC - APRIL 28: U.S. President Donald Trump (C) holds a helmet as he poses with Philadelphia Eagles head coach Nick Sirianni and offensive tackle Lane Johnson at an event welcoming the 2025 Super Bowl Champion Philadelphia Eagles on the South Lawn of the White House on April 28, 2025 in Washington, DC. President Trump honored the Eagles after their second Super Bowl victory, following their first win in 2018. (Photo by Andrew Harnik/Getty Images)
The Eagles visited the White House on Monday to celebrate their victory in Super Bowl LIX. Getty Images

The Eagles visited the White House on Monday to celebrate their victory in Super Bowl LIX. QB Jalen Hurts was a “notable absence,” as he and other players “missed the event due to scheduling conflicts.” President Donald Trump “praised the team while a sea of Eagles fans wearing green filled the White House lawn” (THE HILL, 4/28). The visit was “not mandatory for players.” Others that did not attend included WRs A.J. Brown and DeVonta Smith, and “some members of the Eagles defense” (NBCPHILADELPHIA.com, 4/28). The trip to the White House “came after speculation the team would skip the trip like it did” following their win in Super Bowl LII in 2018 during Trump’s first term in office (DELAWARE NEWS JOURNAL, 4/28).

The Eagles’ visit to the White House “wasn’t going to be the typical winners-go-to-Washington photo opportunity.” As the event started, the Marine Band “played the ‘Rocky’ theme.” Among the first persons that Trump summoned to the podium during the ceremony “wasn’t the owner, coach, or a future hall-of-famer,” but Eagles Chief Security Officer Dom DiSandro (PHILADELPHIA INQUIRER, 4/28).

The Gatorade logo is shown on a bottle carrier
Gatorade “won the dismissal” of a lawsuit by former world champion sprinter Issam Asinga, who “blamed his four-year doping ban on eating ‘recovery gummies’ contaminated by a performance-enhancing drug.” Getty Images

PepsiCo’s Gatorade unit on Monday “won the dismissal” of a lawsuit by former world champion sprinter Issam Asinga, who “blamed his four-year doping ban on eating ‘recovery gummies’ contaminated by a performance-enhancing drug.” U.S. District Judge Cathy Seibel ruled Asinga, who is from Suriname, “could not pursue strict liability and negligence claims because he did not allege that eating the gummies caused physical injury.” She also “found no proof that Gatorade intentionally caused him to ingest a banned substance,” thereby “undermining his athletic scholarship from Texas A&M University and agreement to abide by world anti-doping rules” (REUTERS, 4/28).


Speed Reads…

Marshall AD Christian Spears and the school have “mutually agreed that they will not be renewing his contract,” which expires in March 2026, according to sources. Spears “will stay on” as AD “until the school finds a replacement” (ESPN.com, 4/28).

The USTA and American Tennis Association announced a “new initiative to expand diversity in tennis,” with a “focus on increasing Black representation in the sport” (REUTERS, 4/28).


Morning Hot Reads: What’s Your Role?

The Raleigh NEWS & OBSERVER went with the header, “What is Jordon Hudson’s role at UNC? Bill Belichick CBS interview adds confusion.” Since Belichick was hired as UNC’s football coach in December, he’s “faced questions and criticism about his relationship and Hudson’s role.” She was “spotted putting a microphone on Belichick ahead of Carolina’s ‘Practice Like a Pro’ open spring practice,” and she “made appearances at multiple men’s basketball games alongside Belichick.” Videos of those interactions “also went viral.” The couple also appeared last week at a Hurricanes playoff game at Lenovo Center, and “when shown on the big screen, the capacity crowd in the traditionally pro-N.C. State building let out a chorus of boos.” Questions “still surround Hudson’s role” at UNC, as she’s “not employed by the university.”

Also:


Social Scoop…


“At the start of his writing career, his wife told him, if it didn’t work out, at 6’4″, he could be a reacher in a supermarket.”


Off the presses…

The Morning Buzz offers today’s back pages and sports covers from some of North America’s major metropolitan newspapers:


Final Jeopardy…

“Who is Lee Child?”

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Dante Moore responds to Troy Aikman’s NIL donation comments

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MIAMI GARDENS, Fla. — Dante Moore wanted to clear things up regarding Troy Aikman’s remarks about an NIL donation the pro football Hall of Famer made a player at UCLA.

During an interview on the Sports Media podcast with Richard Deitsch earlier this month, Aikman said he is “done with NIL” after not receiving any gratitude for a “sizable check” he donated to UCLA for a player who later transferred.

“I gave money to a kid, I won’t mention who,” Aikman told Deitsch. “I’ve done it one time at UCLA, never met the young man. He was there a year, he left after the year. I wrote a sizable check, and he went to another school. I didn’t even get so much as a thank you note. So, it’s one of those deals, to where I’m done with NIL. I want to see UCLA be successful, but I’m done with it.”

Though Aikman did not name Moore, many assumed it was the former five-star recruit, who transferred from UCLA to Oregon after his freshman year.

The Los Angeles Times reported UCLA’s collective, Men of Westwood, did not disclose donor information to players receiving NIL deals and that Aikman was thanked by then-coach Chip Kelly and athletic director Martin Jarmond.

Moore said he has never spoken to Aikman, but expressed gratitude to the former UCLA and Dallas Cowboys legend if he was who Aikman was referring to.

“If he sent it to me, I didn’t know it was him,” Moore said. “I didn’t see it. When it comes to people thinking it’s me, of course, everybody’s going to think it’s me. It’s quarterback-to-quarterback. I don’t want that false narrative being put out there that I didn’t say thank you. I didn’t hear nothing from him. I didn’t see nothing from him. So, if he sent it, thank you, but I don’t know what he’s talking about.”



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Red Raiders meet with media ahead of Orange Bowl

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LUBBOCK, Texas – Texas Tech was back in the national spotlight Tuesday ahead of its first appearance in the Capital One Orange Bowl, meeting with media who have arrived in Miami Gardens from across the country.

The 45-minute media session was an opportunity for many of the Red Raiders to see Hard Rock Stadium for the first time ahead of Thursday’s 11 a.m. CT kick in the College Football Playoff quarterfinals against Oregon. The Ducks followed later in the day to close out the Media Day portion of the Orange Bowl festivities.

The Red Raiders previously held a nearly hour-long walkthrough practice earlier in the morning on the campus of Florida Atlantic University. It was one of two practices the Red Raiders will have in Florida ahead of the Orange Bowl as Texas Tech will go through its typical “Fast Friday” workout Wednesday morning similar to its schedule during the regular season.

Below is coverage of the Red Raiders from Media Days as well as behind-the-scenes footage from our TexasTech+ cameras.

RED RAIDERS IN THE NEWS

Dec. 30, 2025 –
“We found our guy:” Texas Tech’s gamble on HS legend pays off (ESPN.com)

Dec. 30, 2025 – ‘It’s like euphoria’: How Jacob Rodriguez mastered the art of the punch-out fumble (CBSSports.com)

Dec. 30, 2025 – How Skyler Gill-Howard remains one of Texas Tech’s best leaders while injured (Lubbock Avalanche-Journal)

Dec. 30, 2025 – Behren Morton and the journey that shaped him (Dave Campbell’s Texas Football)

Dec. 30, 2025 – Caleb Douglas back in Florida, excelling with Texas Tech (Lubbock Avalanche-Journal)

Dec. 30, 2025 – Why former Texas star is backing Texas Tech in CFP (Houston Chronicle) 

Dec. 30, 2025 – How Bryce Ramirez turned a walk-on opportunity into a Texas Tech legacy (Lubbock Avalanche-Journal)

Dec. 30, 2025 – Which Texas Tech team is better – 2008 or 2025? (Lubbock Avalanche-Journal)

Dec. 29, 2025 – Behren Morton carries name for two families (Lubbock Avalanche-Journal)

Dec. 29, 2025 – Big time boosters transformed Texas Tech, but that’s not all it took to reach CFP (The Athletic)

Dec. 29, 2025 – Ben Roberts and the making of a Red Raider Dynasty (Dave Campbell’s Texas Football)

Dec. 29, 2025 – Can Texas Tech’s Cody Campbell fix college sports? (ESPN.com)



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College football program loses 16 starters to transfer portal

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Iowa State finished the 2025 campaign with a winning record (8–4 overall, 5–4 in the Big 12), highlighted by a five-game win streak to start the season, but an uneven finish set the stage for major staff turnover.

On December 8, head coach Matt Campbell was officially named Penn State’s head coach, departing Ames after 10 seasons as the program’s winningest coach (72–55 overall).

Iowa State moved quickly, naming Jimmy Rogers as head coach on December 6.

Rogers comes from Washington State, where he led the team to a 6–6 record in the 2025 season, and previously held assistant and defensive coordinator roles at South Dakota State and Florida Atlantic.

Since the coaching change, multiple Cyclones have entered the transfer portal, most recently wide receiver Chase Sowell on Monday.

He becomes the 41st player from Iowa State to enter the portal and the 16th starter, according to analyst Josh Pate.

Sowell was Iowa State’s second-leading receiver in 2025, tallying 32 catches for 500 yards and two touchdowns, after spending two seasons at East Carolina (2023–2024) and one at Colorado (2022).

Since Campbell’s departure, several other high-impact players have announced their intentions to enter the transfer portal, including starters QB Rocco Becht, RB Carson Hansen, TE Ben Brahmer, and WR Brett Eskildsen, as well as multiple defensive backs and linemen.

As Pate noted on his podcast, top cornerbacks Jontez Williams and Jeremiah Cooper have also announced their intention to enter the transfer portal and are currently ranked sixth and seventh among available players.

Iowa State Cyclones quarterback Rocco Becht.

Iowa State Cyclones quarterback Rocco Becht (3) passes during the second half against the Oklahoma State Cowboys | William Purnell-Imagn Images

The departures remove several established starters and depth, including the starting QB, lead rusher, lead receiver, and multiple starters on both sides of the ball, creating an urgent rebuild task for Rogers and his new staff.

Practically, that means accelerated recruiting/portal work, accelerated opportunity for younger players, and a likely short-term performance reset.

Read More at College Football HQ

  • Major college football program linked to 1,800 yard RB in transfer portal

  • No. 1 transfer portal player heavily linked to major college football program

  • $2.6 million QB ranked as No. 1 transfer in college football

  • 25-touchdown RB shares farewell note after entering college football transfer portal





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Ted Cruz blasts college football landscape: ‘Absolute crisis’

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NEWYou can now listen to Fox News articles!

Sen. Ted Cruz, R-Texas, has been trying for years now to get more regulations around name, image and likeness (NIL) deals in college sports, saying back in 2023 that the landscape was “in peril.”

Now, in 2025, Cruz sees college football specifically as a “disaster.”

Cruz responded to a post on X, which called the “current college football landscape…unsustainable.”

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

Ted Cruz walks in room

Sen. Ted Cruz, R-Texas, arrives to a hearing in the U.S. Capitol on Dec. 17, 2025, in Washington, D.C. The Federal Aviation Administration hearing with the Senate Committee on Commerce, Science, and Transportation, Subcommittee on Aviation, Space, and Innovation focused on evaluating progress, ensuring accountability and results. (Heather Diehl/Getty Images)

The post pointed out that the Iowa State Cyclones, who just lost longtime head coach Matt Campbell to the vacant Penn State Nittany Lions job, only has 17 players remaining on their roster for next season. Among those players, only one was a starter.

Essentially, the Cyclones will have to field an entirely new roster and team and hope they can jell heading into 2026.

SCORE ACT RECEIVES SUPPORT FROM OVER 20 CONSERVATIVE GROUPS AS NIL REFORM FIGHT REVS UP

Cruz slammed the fact the NCAA allows this.

“An absolute crisis,” he wrote on X. “Congress NEEDS to act. For months, I’ve been working night & day to try to bring Republicans and Democrats together to save college sports.

“If we fail to do so, it will be an utter tragedy. And it’s happening right before our eyes.”

Cruz introduced a bill in 2023, two years after NIL was born, in hopes that tighter regulations would help college sports nationwide. Instead, we’ve seen programs paying for top players through NIL deals, while the transfer portal has allowed players to move from school to school each year.

Cruz is one of the top lawmakers in support of the Student Compensation and Opportunity through Rights and Endorsements (SCORE) Act, which would give the NCAA a limited antitrust exemption in hopes of protecting the organization from potential lawsuits over eligibility rules and would prohibit athletes from becoming employees of their schools.”

Ted Cruz at CPAC

FILE – Sen. Ted Cruz, R-Texas, speaks at the Conservative Political Action Conference, CPAC, at the Gaylord National Resort & Convention Center, Feb. 20, 2025, in Oxon Hill, Maryland. (Jose Luis Magana/AP Photo)

“The SCORE Act is the free market, individual liberty, limited government fix to the ‘name, image, and likeness (NIL)’ issue in college athletics,’” a letter addressed to House Speaker Rep. Mike Johnson, R-La., read earlier this month.

The groups in favor of the SCORE Act said the bill is the “common-sense way” to establish rules and preempt confusing state laws in the NIL era.

“H.R. 4312 prohibits trial lawyers from suing under federal or state antitrust law. It also provides that athletes receiving NIL compensation need not be employees of these universities, protecting them from compulsory unionization. This means student-athletes can be treated as small business owners, not unionized workers,” the letter added.

The conservative groups framed the SCORE Act as being a better plan than the “Student Athlete Fairness and Enforcement (SAFE) Act,” which has mostly been backed by Democrats. The SCORE Act has at least scored some bipartisanship support in the House.

Ted Cruz speaks at podium

Sen. Ted Cruz (R-TX) holds a press conference with families who lost loved ones in the January 29, 2025, DCA plane crash on Dec. 15, 2025, at the U.S. Capitol in Washington, DC. The bipartisan press conference addressed the National Defense Authorization Act (NDAA) language, which changes military airspace policy. (Heather Diehl/Getty Images)

CLICK HERE TO GET THE FOX NEWS APP

The SCORE Act also calls on schools to share revenue, per terms of the House settlement to the tune of 22% “if such rules provide that such pool limit is AT LEAST 22 percent of the average annual college sports revenue of the 70 highest-earning schools.”

Finally, the SCORE Act prohibits schools from using student fees to fund NIL payments.

Fox News’ Ryan Gaydos and the Associated Press contributed to this report.

Follow Fox News Digital’s sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.





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Texas football HC Steve Sarkisian details crazy state of NIL, transfer portal

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Texas football HC Steve Sarkisian details crazy state of NIL, transfer portal appeared first on ClutchPoints. Add ClutchPoints as a Preferred Source by clicking here.

Even big programs like Texas struggle to keep up with the current state of NIL and the college football transfer portal. After five years with the Longhorns, head coach Steve Sarkisian admits he sometimes struggles to stay up to date.

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Sarkisian, who is now in his third decade as a head coach, leads one of the most-funded organizations in college football at Texas. He still recognizes that there is often a “bottom dollar” that he cannot reach, which can often complicate his offseasons.

“We got to have our list of needs, our list of wants, and our list of luxuries, and then what’s the dollar sign next to all that?” Sarkisian told reporters ahead of the 2025 Citrus Bowl. “And then what’s the bottom dollar from an organizational standpoint. The idea that I can sit up here in 2025 and talk about money and players, it’s pretty crazy. I’m probably going to be on the phone with an agent today that’s gonna throw a number at me that I’m going to be like, ‘Good luck. I hope you get it. If you don’t, call us back, but I can’t do that number.’”

NCAA programs are hit hardest in the offseason, when every player essentially becomes a free agent. The college transfer portal is particularly active in football, with schools rostering more athletes on the gridiron than any other sport.

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That process has already hit Sarkisian and Texas hard in the 2025-2026 offseason. The Longhorns have already lost several key players to the portal, namely leading rusher Quintrevion Wisner.

Texas is also currently responsible for the highest-paid NIL athlete in college sports, with quarterback Arch Manning making an estimated $5.3 million in 2025-2026. Manning is reportedly taking a pay cut to remain in Austin for his redshirt junior season, but he is still set to make a pretty penny in 2026-2027.

Related: Ole Miss football rumors: Officials allege tampering with Lane Kiffin, 6 assistants going to LSU

Related: Penn State RB Kaytron Allen declares for NFL Draft



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UA athletic teams with TheLinkU for NIL business | The Arkansas Democrat-Gazette

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FAYETTEVILLE — The University of Arkansas athletic department’s evolving investment in the name, image and likeness realm is expanding on the cusp of the new year.

The Razorbacks announced Tuesday a new partnership with TheLinkU, which the department hopes will facilitate and streamline operations in the NIL space beyond the school’s revenue-sharing commitment with its roster of athletes.

The announcement came about 2 1/2 months after Arkansas ended its relationship with Blueprint Sports. That move was an outgrowth from the House v. NCAA settlement that allowed participating schools to dole out about $21.5 million per year to athletes through revenue sharing. Arkansas assumed all NIL agreements July 1 following the settlement.

According to a UA release on the partnership with TheLinkU, the agreement “will power the NIL efforts of the Arkansas Front Office to generate legitimate above-the-cap revenue for Arkansas athletes.”

The UA also announced in a release that TheLinkU platform will provide “immediate opportunities for local businesses, brands and donors to engage Arkansas Athletics to partner with athletes” in multiple ways.

“Our partnership with TheLinkU makes us better in a number of ways very quickly,” UA Athletic Director Hunter Yurachek said in a statement. “This helps our student-athletes with legitimate NIL opportunities — both locally and nationally — while also giving our fans and donors the opportunity to easily support our teams or specific athletes.”

TheLinkU was started in 2022 by a group including former University of Houston quarterback Austin Elrod, who is the company’s chief executive officer.

According to the UA release, TheLinkU provides a portfolio of more than 30 national brands and businesses in the realm of technology, finance, apparel and consumer goods.

The outfit also is expected to “simplify the process of working with athletes to promote their businesses,” according to the release.

“We are incredibly excited to partner with Arkansas Athletics to build upon the momentum surrounding Razorback student-athletes,” Elrod said in a statement. “Arkansas possesses all the necessary elements to be elite in the NIL era: a passionate fan base, a powerful statewide brand and a connection to some of the world’s most successful businesses.

“Our NIL Ecosystem, led by our national partnership network, brings significant revenue opportunities that benefit student-athletes while providing alumni, fans and business leaders with meaningful ways to participate in the success of the program. Throughout this partnership, we will bring a relentless work ethic that focuses on adding real value to the Razorback network and community.”



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