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The slick, high-tech home gym your life may be missing (but that comes at a price)

Working out at home has its perks — you can crank up your favorite playlist, skip the equipment lines and train on your own schedule. But if you don’t have the space for dumbbells, barbells, weight plates or a squat rack, making meaningful gains at home becomes a challenge — especially as you get stronger. […]

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Working out at home has its perks — you can crank up your favorite playlist, skip the equipment lines and train on your own schedule. But if you don’t have the space for dumbbells, barbells, weight plates or a squat rack, making meaningful gains at home becomes a challenge — especially as you get stronger. That’s where the Echelon Strength Home comes in. This sleek, all-in-one system is designed to provide a full gym experience at home — and it absolutely delivers.

As a personal trainer and product reviewer, I’ve tested my fair share of fitness equipment, but nothing quite like the Echelon Strength Home. At $3,000 it’s a sizable investment, but one that comes loaded with features you don’t typically get even with professional resistance machines, including eccentric and isokinetic resistance modes and a large HD touchscreen. The digital cable system is oh-so-smooth and eliminates the hassle of weight plates or stacks with finicky pins. Granted, the Strength Home does have some limitations, but for an all-in-one home gym, it’s a worthwhile investment for beginner to intermediate lifters who are short on space and ready to level up from dumbbells and resistance bands.

Grab a friend for assembly, it’s easy but heavy

It’s 290 pounds, so you’ll need a strong friend, or possibly two, to help you move the machine to your workout space. Two wheels on the base make moving the unit around much easier, but if you have any tight spaces or stairs in your path, then be prepared for a challenge — remember, always lift with your legs. Echelon also offers white glove delivery for an additional $300 if you’d rather skip the hassle.

Once you’ve got the Echelon Strength Home in place, however, the assembly process is straightforward — it took me and my partner about 45 minutes using the included hardware kit. One slight inconvenience was the lack of a physical manual. Instead, there’s a QR code to scan that takes you to a PDF containing the assembly instructions, which were easy to follow. A hydraulic folding mechanism lowers the platform to the floor with the help of a kickplate. I was nervous the first time I did this, given the mirror surface, but the glass is well-protected by rubber bumpers, and the dual locking mechanisms keep everything secure and stable during use.

It’s sleek, space-efficient and functional

The Echelon Strength Home is compact whether folded or at the ready. The integrated mirror is a nice added feature. (Rachel MacPherson)

The Echelon Strength Home is compact whether folded or at the ready. The integrated mirror is a nice added feature. (Rachel MacPherson)

Once it was fully assembled, I was impressed by just how well designed this piece of equipment is — fitting easily into nearly any size home gym. When the platform is folded, the Echelon Strength Home has a footprint of just 5.5 square feet. A unique feature of the gym is that it folds into a full-length mirror, making it functional rather than just a hunk of metal sitting in the corner of the room. Hooks behind the touchscreen further aid in the aesthetic by keeping the accessories neatly tucked away when not in use.

The platform itself is roomy enough for almost any movement you can think of and can accommodate a shorter exercise bench. Unfortunately, my bench was too long, so certain moves, like a bench press or seated row, were off the table. That said, there aren’t many exercises you can’t do with the Echelon Strength Home, at least in some variation. Cable heights can adjust independently at multiple levels, and the platform cleverly features a pair of pop-out flywheels for added versatility.

With the cables set to the lowest position, you can pull them out and fit them around flywheels on the platform. This changes the angles to accommodate a greater range of movements, such as bent-over rows, shoulder presses and squats. It’s a great feature that enhances the versatility of this machine without taking up any extra real estate in your home.

Echelon Strength Home: Its key features

A responsive 24-inch HD touchscreen is your home base for training, whether you use the built-in classes, design your own session or choose to freestyle your way through a workout.

Adjusting the resistance on the touchscreen is easy and can be done in increments of plus or minus 1, 5 or 10 pounds. One of the most useful features is a real-time chart that plots your lifting power and time per rep, which helps ensure a steady tempo when lifting. I made it into a game by seeing if I could nail each rep in exactly the same amount of time. The cables glide smoothly thanks to rope design technology that minimizes friction while enhancing durability and kink resistance. Made from a tough nylon-polymer matrix, the cables feel solid and perform far better than the traditional cable system in my home gym.

Two photos show Echelon Strength Home accessories displayed flat and hanging from the machine.

The Echelon Strength Home comes with a variety of attachments that are easily stored on the machine. (Rachel MacPherson)

The included ankle strap and rope grips are similar to what you’d find in any gym, but the handgrips and barbell have extra tech built in. Each handgrip has a button on one end that pauses your workout, while the barbell includes multiple controls — pause, start and plus/minus buttons for adjusting resistance. However, resistance changes from the barbell are limited to 1-pound increments, which can make larger adjustments feel a bit tedious.

A close-up of buttons that let you make adjustments.

The grips provide buttons to increase or decrease the resistance as you exercise. (Rachel MacPherson)

Echelon Strength Home: Easy to customize your workouts

Ready to sweat? Luckily, getting started with the Echelon Strength Home was simple and intuitive. After setting up my account and logging in, I was presented with a menu of predesigned workout categories organized by body part. Selecting one opened a list of workouts led by onscreen instructors. There was a solid variety for each muscle group, with many marked as “beginner” or “intermediate.” However, experienced lifters may find the selection of “advanced” workouts limited. The attachments you’ll need for each workout are also listed. This is the key to the compact versatility of the Strength Home, as simply switching out an attachment allows for a different set of movements. For example, a workout may have you start with the handles for bicep curls and triceps kickbacks and then have you swap in the rope for face pulls and overhead triceps extensions.

For my inaugural training session, I opted for an instructor-led abdominal workout. I was immediately impressed by the clear audio and ease of following the onscreen regimen. The Echelon Fit app, which has on-demand and live class programming, wasn’t accessible to me on the machine, but I was told by a customer service representative that new classes and an AI-led workout programming feature are coming soon.

Two photos show the machine's 24-inch HD touchscreen displaying a list of classes and custom workouts.

The large touchscreen makes it easy to choose instructor-led programs. (Rachel MacPherson)

In the Custom tab, you’ll find a huge selection of “By Echelon” workouts to choose from, which aren’t instructor-led but instead feature looped videos showing athletes performing each movement with proper form and technique — these workouts allow you to work at your own pace rather than feeling tied to the onscreen instructor. I used these to test out the various resistance modes — a feature that I was particularly curious about when researching the Strength Home. There are five resistance modes available:

  • Normal: Resistance is the same throughout the movement.

  • Concentric: Extra resistance is applied through the concentric (lifting or pushing) portion of the movement.

  • Eccentric: Extra resistance is applied through the eccentric (lowering or pulling) portion of the movement.

  • Isokinetic: Pushing/pulling speed is constant, but the resistance changes depending on the speed of the movement.

  • Elastic band: The further into the lift, the more resistance is applied.

I lean toward muscle hypertrophy training (a type of training that focuses on increasing muscle mass and size using specific techniques), and these lifting modes are an exciting new way to enhance the most muscle-stimulating portions of my lifts. Research shows that overloading the lowering phase of a movement (eccentric) can increase strength and muscle mass more effectively. The Strength Home’s eccentric mode adds 25% more load to the lowering phase of a movement, which is tricky to accomplish with regular free weights. Being able to do bicep curls with extra eccentric resistance at the press of a button? Yes, please.

Isokinetic movements, on the other hand, are ideal for improving strength through a full range of motion, especially after injury. It’s also a good function to use if you want to increase your athletic performance in sports like rowing, which the Echelon Strength Home can simulate using its adjustable free-moving pulleys.

The Custom tab also allows you to design your own workouts. You can build a custom workout by choosing your movements, sets and rep scheme, or you can perform as many reps as possible of each movement for a set period of time. The machine will log your reps, sets and total volume, as well as track your rests, and videos demonstrate proper form and technique for each lift. I did run into some bugs with custom workout creation, such as exercises not saving when attempting to program different rep schemes for each set, but a future software update might take care of that issue.

If you don’t want to take the time to design a workout, there’s a Freestyle option that lets you just plug and play. Simply begin a movement, do the number of sets you want, rest, then add another set or choose to begin a new exercise. You’ll still get an overall breakdown of your effort, time and workout progress.

Echelon Strength Home: It has its limitations

While there are plenty of exciting ways to use the Echelon Strength Home, there are some limitations. Using the barbell across your shoulders for movements like squats is tricky, and you’ll be capped at the amount of resistance you can lift to get the bar over your head and in place, which is far less than what most people would use for a squat. And while the platform accommodates many movements, larger people might have trouble with positioning comfortably to perform movements with proper form.

Perhaps the biggest drawback of any Echelon apparatus is that you need an Echelon Fit membership to get the most out of it, and with a Premier membership costing an additional $400 per year, it’s an expensive investment on top of an already pricey machine.

Without the $400 Premier membership, your access to classes is limited, though there should be more added in the future, according to the reps I spoke with. With the membership, there are on-demand classes for the machine, plus off-equipment workouts like yoga, stretching, meditation and HIIT.

Echelon Strength Home: Should you buy it?

Although I didn’t have access to what are likely the best classes through the app and Premier membership, the Strength Home could be a solid investment for people looking for an all-in-one strength training machine, especially those with limited space. As a digital machine, it seems durable, and its high-tech features, such as the different resistance modes, make it stand out more than a simple mechanical gym setup.

If you are a more advanced lifter or have a tight budget, I’d say to skip the Echelon Strength Home. Its limitations in resistance and use of the barbell for compound lifts like squats make it less appealing to those who can lift more weight. That said, if you plan to use it to squeak in more training at home when trying to build muscle or for rehabilitation purposes (with your doctor’s permission), then it could be a great accompaniment to a regular gym routine if you have the budget to spare.

Our health content is for informational purposes only and is not intended as professional medical advice. Consult a medical professional on questions about your health.



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Classy new San Diego sports doc

Classifieds – your job or ad here ✅ Goal For Your Week: Automate Your SEO Strategy — Grow your podcast audience with SEObot! Automatically create SEO optimized blogs from episodes, boost Google rankings, save time and get more listens. Supports 50 languages. Turkish Airlines Series Podcast — A new travel & inspiration podcast launched by […]

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Thank you to CoHost for renewing your support. CoHost helps publish your podcast on all listening platforms, and has audience insights that tell you the demographics, interests and habits of your audience. It’s companies like CoHost that keep Podnews free for everyone; you can join them by supporting us here.

Moves and hires

  • Andy Rogers, formerly Senior Director, Business Development & Partnerships at Libsyn, is “now a free agent”, he tells us, and is available for work. He’d been at Libsyn for four and a half years.

The Tech Stuff – with RSS.com

The Podnews Daily podcast uses both websub and podping to announce that we have a new episode available, as soon as we publish. So, as a fun timing experiment, how quickly did those new episodes get onto podcast apps?

On iPhone, we set a notification to appear for each new episode on both Pocket Casts and Apple Podcasts. Here’s when those notifications came in (local time):

May 30: Pocket Casts: 22:50. Apple: 23:04.

May 31: Pocket Casts: 20:28. Apple: 20:43.

Jun 2: Pocket Casts: 20:57. Apple: 21:07.

Jun 5: Pocket Casts: 19:49. Apple: 19:56.

Jun 6: Pocket Casts: 19:30. Apple: 19:41.

Jun 10: Pocket Casts: 21:29. Apple: 21:47.

Jun 11: Pocket Casts: 21:26. Apple: 21:39.

In all the examples above, it took Pocket Casts less than ninety seconds from us publishing the show on open RSS to send us a notification. Apple Podcasts was consistently later: anything from ten to 18 minutes late.

Our RSS stats for last Friday show that Pocket Casts grabs our RSS feed every 17 minutes, while Apple grabs it every 5 minutes – more than three times more.

This isn’t a fair test for a number of reasons; as a daily podcast, we’re polled more often than a weekly one; notifications aren’t a reliable indicator for when a new show is playable in the app; etc. But, if it’s of interest, Apple Podcasts doesn’t use websub or podping, to the best of our knowledge, while Pocket Casts uses both.

  • Did OP3 go down at the end of last week, during the Big Google Outage that appeared to knock almost everything off the internet? John Spurlock would like us to know that no, it didn’t.

  • Podcasters using 11ty to produce their static websites might like Podcaster, an Eleventy plugin, which produces RSS feeds, so you can host your own audio too.

  • There’s a tag in the original RSS 2.0 specification. As of now, the New Podcasts podcast feed uses it, because it’s ideal to link back to the original feed that the trailer comes from.

Tips and tricks – with Memberful


Podcast News – with Podcast Movement

    The Medley
    The Medley is a talk show hosted by an autistic media personality Blake “Crash” Priddle featuring intimate conversations with all kinds of aspiring people from across the arts and entertainment industry as well as folks that have inspiring stories to tell. What makes this show special is you will find guests that you won’t find on another other podcast.

    Almost 30

    Witi Underwater

    We Just Got Here

    Play On Podcasts

    Levian

    Radiolab

    Find more podcasts, and add your show

Over the last week, 197,169 podcasts published at least one new episode (down 0.6%). source



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Donald Trump family’s next venture, a mobile phone company – The Mercury News

By BERNARD CONDON, Associated Press NEW YORK  — The Trump family said it is licensing its name to a new mobile phone service, the latest in a string of ventures that have been announced while Donald Trump is in the White House despite ethical concerns that the U.S. president could mold public policy for personal […]

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By BERNARD CONDON, Associated Press

NEW YORK  — The Trump family said it is licensing its name to a new mobile phone service, the latest in a string of ventures that have been announced while Donald Trump is in the White House despite ethical concerns that the U.S. president could mold public policy for personal gain.

Eric Trump, one of President Donald Trump’s sons running The Trump Organization, said the new venture called, Trump Mobile, will sell phones that will be built in the U.S., and the phone service will maintain a call center in the country as well.



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How Evolt is Guiding GLP-1 Users Toward Safer Weight Loss

The brand’s body scanning device and other technological innovations are must-haves in this new age of fitness featuring GLP-1s The GLP-1 boom is still sending ripples and waves throughout the fitness industry — and while the weight loss drugs represent an exciting medical breakthrough — they also have fitness professionals asking users to only take […]

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The brand’s body scanning device and other technological innovations are must-haves in this new age of fitness featuring GLP-1s

The GLP-1 boom is still sending ripples and waves throughout the fitness industry — and while the weight loss drugs represent an exciting medical breakthrough — they also have fitness professionals asking users to only take them once well-informed. 

With visible weight loss being the primary objective for most GLP-1 users, their rapid progress toward that goal and the excitement stemming from it sometimes blankets other health issues brewing below the surface. Of those, nutritional deficiencies or muscle loss represent primary concerns. 

But Evolt, the Australian health tech company, is stepping in to alleviate them, seemingly at no better time. Evolt 360, the brand’s body composition scanner which measures lean muscle mass and fat via bioimpedance technology, is an ideal tool for anyone looking to use GLP-1 medications safely and effectively. 

By tracking skeletal muscle mass, fat composition and body fat distribution, and creating individual macronutrient profiles to better understand proper protein, carb and fat intake, the device is the guide all GLP-1 users need right now — a surfboard to ride those waves, rather than crash under them. 

“I think it’s a great time for gyms to do more personalized training programs, specifically for the GLP-1 user population, creating specialized fitness and nutrition programs for these individuals, and understanding how the drugs affect metabolism and appetite,” said Evolt co-founder and CEO Ed Zouroudis. “There’s an opportunity there utilizing Evolt, being that duty of care.”

Challenges at Hand

By stimulating certain receptors in the brain, GLP-1s have the potential to make users feel “full” even if they’re not. It’s beneficial in some cases, but detrimental in others. 

“It’s suppressing their appetite so they aren’t getting enough calories,” said Zouroudis. “People are losing all their skeletal muscle mass and becoming reliant on medications for weight loss.”

With individuals not getting enough calories, that can set up a chain reaction which keeps individuals further and further away from the gym arguably when they need it the most. 

Evolt scanner
credit: Evolt

“A lot of people have low energy because they’re not eating right,” said Evolt co-founder Kelly Weideman. “If you’re not eating enough, you have low energy and then you don’t feel like training.”

Evolt’s body scanner is the kind of tool gyms or fitness studios need to interrupt that harmful cycle. 

“People are going to take these medications,” said Zouroudis. “We know that a lot of gym goers already are utilizing GLP-1s. So the big thing is to make sure they scan and are monitoring the actual weight loss. What is the body dropping in regards to weight? Is it body fat and water or muscle mass as well? With any amount of weight loss reduction, you are going to lose a particular amount of skeletal muscle mass — but we want to minimize that. So one of the objectives by scanning is to make sure you’re maintaining skeletal muscle.” 

Education is a Priority

Evolt also has a team of experts well-versed in GLP-1s available for gyms and trainers interested in learning more about the medications. It’s an essential element of Evolt’s mission beyond helping GLP-1 users immediately with a scan.

“We want to make sure you’re learning how many pounds or kilos of skeletal muscle mass and visceral fat you have — but we also want to educate the end-user on what that means,” said Weideman. “What is muscle? Why is it important? Why do I always want to maintain or increase it? A lot of people don’t know that. We’re giving them the metrics but also that next step of education.”

That’s largely accomplished with the Evolt Active App, which links with the body scanner to provide personalized insights and help users track progress over time. It also houses educational articles on health and wellness. Additional educational content is continuously pushed out across Evolt’s social media channels as well. 

“We also have the Evolt Learning Hub for all the trainers,” Zouroudis added. “They can become a certified body composition specialist through the education platform. There are modules for trainers to understand body composition and the effects of these weight loss drugs within the training programs.”

Nutrition

That mission also extends with Evolt’s focus on nutrition between scans. The brand curates individualized macronutrient profiles for users which instruct them on how much daily protein, carbohydrates, and fat they should consume with respect to their body composition and goals.

See Also

Personal trainer working out with client

The brand also provides users with supplement and vitamin recommendations to help them safely pursue their health goals more effectively. 

Evolt data
credit: Evolt

“The big advantage with Evolt over our competitors is the individualized macronutrient profile — understanding what your calorie intake should be for your desired goal,” said Zouroudis. “If you can’t hit that with food because of the appetite being suppressed, that’s where supplementation plays a major part.”

Success Examples 

Now that GLP-1s have already established themselves as key elements within the modern health and fitness scene, Evolt’s been quick to follow as that necessary tool to make sure they’re being used advantageously. That’s led to an abundance of success stories already.

“We’ve seen many instances where people have been able to rectify mistakes,” said Zouroudis. “They’ll take the medication and later see that they’re running off the rails. If they are losing skeletal muscle mass, they then tweak the program to up their protein and the resistance training protocol to increase that muscle gain.”

Evolt CEO Ed Zouroudis
Ed Zouroudis | credit: Evolt

Some even predate the GLP-1 explosion.

“This is the foundation of how Evolt started,” said Zouroudis. “I was training several world champion athletes, mainly the fighters or kickboxers. Nobody lives and breathes weight-cutting more than a professional fighter. As they were dropping weight, it was very important to make sure they maintained skeletal muscle mass and just lost body fat.

“It’s similar 10 years forward with the exposure of these weight loss drugs where we’re looking to identify the same issue,” he added. “We want to make sure that if they are dropping the weight, they are monitoring the actual weight loss.”





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Women’s Motorsport Partnerships : women’s motorsport

Gatorade has established a pioneering 5.5-year partnership with F1 ACADEMY, marking the sports drink brand’s first official collaboration with a women’s motorsport development series. This comprehensive alliance extends beyond traditional sponsorship to integrate Gatorade’s scientific resources through its Sport Science Institute. This will provide customized hydration strategies and performance testing for emerging female drivers. The […]

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Gatorade has established a pioneering 5.5-year partnership with F1 ACADEMY, marking the sports drink brand’s first official collaboration with a women’s motorsport development series. This comprehensive alliance extends beyond traditional sponsorship to integrate Gatorade’s scientific resources through its Sport Science Institute. This will provide customized hydration strategies and performance testing for emerging female drivers.

The support for women’s motorsport development aligns with Gatorade’s broader Fuel Tomorrow program, which seeks to create sports opportunities for millions of young athletes. The partnership’s tangible launch features 16-year-old driver Mathilda Paatz showcasing Gatorade-branded racing gear during the Canadian Grand Prix weekend.

This collaboration arrives as F1 ACADEMY gains global attention through its Netflix documentary series and expanded broadcast reach. The venture is noteworthy as young female athletes could find inspiration in seeing corporate investment in women’s motorsport development.

Image Credit: Gatorade



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International Game Tech Signs 3-year Sports Betting Tech Deal With Boyd Gaming In Nevada

(RTTNews) – International Game Technology Plc (IGT), a gambling company, on Monday announced that it has signed a new, three-year sports betting technology agreement with Boyd Gaming Corp. (BYD). The financial terms were not disclosed. Under the new agreement, IGT’s PlaySports platform will continue to support Boyd Gaming’s retail and mobile sports betting operations in […]

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(RTTNews) – International Game Technology Plc (IGT), a gambling company, on Monday announced that it has signed a new, three-year sports betting technology agreement with Boyd Gaming Corp. (BYD).

The financial terms were not disclosed.

Under the new agreement, IGT’s PlaySports platform will continue to support Boyd Gaming’s retail and mobile sports betting operations in Nevada through August 2028.

This deal extends the long-standing partnership between IGT and Boyd Gaming, which began in 2018.

Along with using the IGT PlaySports platform, Boyd Gaming will also continue offering IGT’s PlaySports Kiosks at its 10 retail sports betting locations throughout Nevada.

IGT PlaySports technology also supports retail sportsbooks at Boyd Gaming-owned casinos in Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Ohio, and Pennsylvania.

In the pre-market trading, Boyd Gaming is 1.01% higher at $73.83 on the New York Stock Exchange

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.



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CrossFit Introduces New and Existing Business Partnerships

CrossFit has kicked off 2025 with significant expansion of its global partner network, bolstering support for both the business and the 2025 Games season. CrossFit has successfully secured new strategic partnerships alongside the continued support of existing partners, demonstrating growth and confidence in the future of CrossFit.  With an eye on the 2025 CrossFit Games […]

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CrossFit has kicked off 2025 with significant expansion of its global partner network, bolstering support for both the business and the 2025 Games season. CrossFit has successfully secured new strategic partnerships alongside the continued support of existing partners, demonstrating growth and confidence in the future of CrossFit. 

With an eye on the 2025 CrossFit Games and beyond, the first half of 2025 has already shown strong progress as CrossFit welcomes new partners and deepens relationships with existing partners across diverse sectors, including fitness equipment, nutrition, health and wellness. These key partnership deals underscore the worldwide appeal and credibility of the CrossFit brand, with partners eager to align with CrossFit’s position as a fitness leader. 

 

Key Highlights for the First Half of 2025:

  • New Partnerships: CrossFit has signed several exciting partnerships that speak to the evolving needs and interests of the CrossFit community, with an emphasis on top-of-the-line apparel and equipment, with Velites, LUXIAOJUN and Zenni, technology solutions, with Levels, and nutritional favorites like PBfit, Pasture Provisions, and Tempo by Home Chef. Additionally, CrossFit has partnered with Saatva as its first Official Mattress, Bedding, and Sleep Partner. These business partners bring a shared commitment to supporting athletes and fitness enthusiasts with the best technology and ingredients.
  • Strengthened Existing Relationships: CrossFit is proud to continue its work with Rogue, the United States Border Patrol, YETI, 2POOD, GOWOD, Hustle Up, the Federal Air Marshal Service, and STRONG Coffee, brands that have a deep commitment to the CrossFit community and play a vital role in supporting our athletes, affiliates, and our broader community. These partners are further committing to a shared vision of fitness excellence as they expand their involvement in 2025.
  • Support for the CrossFit Games Season: CrossFit’s partnerships play a crucial role in powering the 2025 competitive season. The new and renewed agreements reflect a shared commitment to celebrating the sport of CrossFit through world-class events, athlete support, and fan engagement. This momentum will build excitement leading into the 2025 CrossFit Games, set to take place in Albany, August 1st through 3rd.

“CrossFit is privileged to work with the leading fitness equipment, technology, and nutrition brands that share our vision to empower people’s health journeys. Together, we are partnering to bring the best brands to our affiliates, athletes, and fans,” shared Greg Schwartz, VP of Global Partnerships, CrossFit. “CrossFit has always been about community and delivering a scalable fitness methodology, and we’re excited to have partners that share our commitment to these values with products and services that empower health.”

The newly secured partnerships and continuing relationships are pivotal in maintaining CrossFit’s leadership position in the fitness space. With the first half of 2025 showing early  signs of partnership success, CrossFit is still the most recognized, resilient, and dynamic brand in the fitness world.

 

Select Quotes from Our Partners 

Hustle Up

“We’ve been proud to support the CrossFit community through the Hustle Up app for many years,” shared Florian Jullien, CEO of Hustle Up. “It was a natural decision for us to continue our partnership, and we’re honored to deepen our work with new sponsorship opportunities and upcoming CrossFit events. Hustle Up is and has always been here to support the CrossFit community, from athletes to coaches and gym owners, and we’re looking forward to many more years of working together.”

Levels 

“Our partnership reflects a deep alignment in values,” said Josh Clemente, President and Co-founder at Levels, “We’re honored to support the CrossFit mission by providing tools that help individuals personalize and optimize their metabolic health journeys.”

PBfit

“I’m a huge fan of CrossFit and everything it stands for. It promotes not just fitness, but a holistic approach to health—combining nutrition, flexibility, cardiovascular, and strength training. PBfit and CrossFit are a perfect fit, and I’m beyond excited to partner with this incredible community,” added Stephen Richards, CEO & Founder of BetterBody Foods & PBfit.

Saatva 

“Partnering with CrossFit presents a powerful opportunity for Saatva to champion our commitment to restorative sleep and wellness,” said Ron Rudzin, Founder and CEO of Saatva. “CrossFit athletes exemplify peak performance and discipline, and we’re proud to support their recovery with handcrafted products designed to optimize rest.”

STRONG Coffee 

“From our early days as a vendor at the Games to now becoming the Official Coffee of the CrossFit Games, our partnership with CrossFit has been key to our brand’s growth,” said Adam Von Rothfelder, CEO of STRONG Coffee Company. “I am excited for STRONG Coffee and CrossFit to continue to grow together as we strive to reach our shared goals of greatness within our community.” 

Tempo by Home Chef

“Tempo is proud to partner with CrossFit, a brand that shares our vision of making wellness achievable in our everyday routines,” said Allison Schowengerdt, Tempo’s Director of Brand Strategy. “We understand the unique challenges faced by those who prioritize their fitness goals while managing busy schedules. Our meals provide a simple, fast solution to fueling up with protein and nutrients to maximize performance.”

YETI 

“We’re thrilled to continue our support for the CrossFit community,” said Bill Neff, head of marketing for YETI. “For nearly 20 years we’ve built products designed to support some of the toughest people and pursuits in the world, so it’s been exciting to watch the CrossFit community embrace our brand and gear firsthand over the last few years. We look forward to helping these world-class athletes stay hydrated and performing at their best for years to come.” 

Zenni Optical

“We are thrilled to announce this exciting partnership with CrossFit, a brand that shares our passion for pushing boundaries and challenging limits. We believe that performance is about more than just physical strength, it’s about having the clarity to see the potential within ourselves and the world around us,” said Robb Chiarini, Head of Partnerships, Licensing & Events at Zenni Optical. “Together with CrossFit, we’re committed to helping athletes and fans enhance their vision and unlock their full potential, whether in the gym or in life. This collaboration represents a perfect fusion of innovation, health, and empowerment, and we couldn’t be more excited for what’s ahead.”

 

For more information and partner updates, please visit: https://www.crossfit.com/crossfit-games-partners 





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