why NIKE uses sport science to make wearable tech for sprinting
NIKE uses sport science to produce wearable tech NIKE uses sport science, body mapping, and 3D molds to produce apparel and wearable tech that are ideal for sprinting. The brand has a goal for this new series of production: NIKE is attempting to break a running record of a mile in just four minutes. […]
NIKE uses sport science, body mapping, and 3D molds to produce apparel and wearable tech that are ideal for sprinting. The brand has a goal for this new series of production: NIKE is attempting to break a running record of a mile in just four minutes. The protagonist? Faith Kipyegon. The Kenyan native isn’t a stranger to the brand. They’ve been working together for 16 years.
Recently, NIKE has produced a 3D printed sneaker patterned to the athlete’s physiological and foot needs made using AI, math, and algorithms. It’s a way for the brand to refresh the way it makes its shoes. Much larger than that, it begins NIKE’s sport science flair to make a series of wearable tech for Faith Kipyegon so she can beat the sprinting record. Potentially, it’s also a time for the brand to produce a fresh set of high-tech collections for its fans.
all images courtesy of NIKE
body mapping and 3D mold to help faith Kipyegon break record
The NIKE sport-science team supporting Faith Kipyegon’s wearable tech and apparel is based in Beaverton, Oregon, the brand’s headquarters. Here, the engineers and designers are testing and designing footwear and apparel design for the athlete’s run. When the athlete visited the Nike Sport Research Lab in January 2025, the team scanned and monitored her body and feet. They’ve been using these scans for a 3D mold, which they use to design models of potential wearables. During the visit, NIKE also conducted body mapping, baseline testing, and VO2 max testing as part of its sport science technique to help create a series of apparel and wearable tech for the athlete’s run.
The brand is also in talks with Faith Kipyegon when it comes to the color palette and design direction of the fit. So far, there’s no news yet on the style and hues of the collection. Aside from the sport and engineering side of the research, NIKE also investigates the physiology and mind science that can help enhance Faith Kipyegon’s performance before and during the run in June 2025. It includes finding ways for the athlete to achieve running each of her four laps an average of nearly two seconds faster. NIKE says it’s already a significant accomplishment, considering it took 34 years to trim eight seconds off of Paula Ivan’s record in 1989, when women’s mile times were first tracked, to Faith Kipyegon’s current record.
NIKE uses sport science to produce apparel and wearable tech that are ideal for sprinting
The goal is to shred at least 7.65 seconds from old record
Faith Kipyegon is poised to be the first woman to ever run a mile in just, or under, four minutes. She set her fastest record time in 2023 at a Diamond League meeting in Monaco with 4:07.64. Since then, she has become the first woman to beat the feat that Roger Bannister first surpassed around 70 years ago. After that, she earned her third Olympic gold medal and set a new record in 2024 in the women’s 1,500 meters, with a time of 3:51.29. The mile has become a benchmark for athletic prowess among the athletes in the US. It is also a time-beating test that Faith Kipyegon eyes to beat. The plan is to shred at least 7.65 seconds from her record to set the new one.
The NIKE athlete is to make an attempt at the milestone on June 26th, 2025, at the Stade Charléty in Paris. It is the same track on which she set new world records in the 5,000-meter in 2023 and the 1,500-meter in 2024. She’s going back to Paris to take home another new record. Before that, she’s working with NIKE and its sport science wiz to produce wearable tech that meets her needs. The athlete is training at the Global Sports Communication Camp in western Kenya. On the other side of the world map, she’s backed by a team of engineers and designers, all of whom are preparing the high-tech pieces she can wear to help her break the running record.
the brand is attempting to break a running record of a mile in just four minutes with Faith Kipyegon
NIKE also investigates the physiology and mind science to help Faith Kipyegon’s performance
the athlete has to run each of her four laps an average of nearly two seconds faster to break the record
Faith Kipyegon is poised to be the first woman to ever run a mile in four minutes
SAN FRANCISCO, California — Alphabet’s Google, the largest customer of Scale AI, plans to cut ties with Scale after news broke that rival Meta is taking a 49-percent stake in the artificial intelligence (AI) data-labeling startup, five sources familiar with the matter told Reuters. Google had planned to pay Scale AI about $200 million this year […]
SAN FRANCISCO, California — Alphabet’s Google, the largest customer of Scale AI, plans to cut ties with Scale after news broke that rival Meta is taking a 49-percent stake in the artificial intelligence (AI) data-labeling startup, five sources familiar with the matter told Reuters.
Google had planned to pay Scale AI about $200 million this year for the human-labeled training data that is crucial for developing technology, including the sophisticated AI models that power Gemini, its ChatGPT competitor, one of the sources said.
The search giant already held conversations with several of Scale AI’s rivals this week as it seeks to shift away much of that workload, sources added.
Scale’s loss of significant business comes as Meta takes a big stake in the company, valuing it at $29 billion. Scale was worth $14 billion before the deal.
Scale AI intends to keep its business running while its CEO, Alexandr Wang, along with a few employees, move over to Meta. Since its core business is concentrated around a few customers, it could suffer greatly if it loses key customers like Google.
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In a statement, a Scale AI spokesman said its business, which spans work with major companies and governments, remains strong, as it is committed to protecting customer data. The company declined to comment on specifics with Google.
Scale AI raked in $870 million in revenue in 2024, and Google spent some $150 million on Scale AI’s services last year, sources said.
Other major tech companies that are customers of Scale’s, including Microsoft, are also backing away. Elon Musk’s xAI is also looking to exit, one of the sources said. OpenAI decided to pull back from Scale several months ago, according to sources familiar with the matter, though it spends far less money than Google.
Companies that compete with Meta in developing cutting-edge AI models are concerned that doing business with Scale could expose their research priorities and road map to a rival, five sources said. By contracting with Scale AI, customers often share proprietary data as well as prototype products for which Scale’s workers are providing data-labeling services.
With Meta now taking a 49-percent stake, AI companies are concerned that one of their chief rivals could gain knowledge about their business strategy and technical blueprints.
The bulk of Scale AI’s revenue comes from charging generative AI model makers for providing access to a network of human trainers with specialized knowledge. The humans annotate complex datasets that are used to “post-train” AI models, and as AI models have become smarter, the demand for the sophisticated human-provided examples has surged.
Scale also does data-labeling for enterprises like self-driving car companies and the US government, which are likely to stay, according to the sources. But its biggest money-maker is in partnering with generative AI model makers, the sources said.
Google had already sought to diversify its data service providers for more than a year, three of the sources said. But Meta’s moves this week have led Google to seek to move off Scale AI on all its key contracts, the sources added. Because of the way data-labeling contracts are structured, that process could happen quickly, two sources said.
“The Meta-Scale deal marks a turning point,” said Jonathan Siddharth, CEO of Turing, a Scale AI competitor.
Labelbox, another competitor, will “probably generate hundreds of millions of new revenue” by the end of the year from customers fleeing Scale, its CEO, Manu Sharma, told Reuters.
Handshake, a competitor focusing on building a network of PhDs and experts, saw a surge of workload from top AI labs that compete with Meta.
“Our demand has tripled overnight after the news,” said Garrett Lord, CEO at Handshake.
Many AI labs now want to hire in-house data-labelers, which allows their data to remain secure, said Brendan Foody, CEO of Mercor, a startup that in addition to competing directly with Scale AI also builds technology around being able to recruit and vet candidates in an automated way, enabling AI labs to scale up their data labeling operations quickly.
The Meta deal will be a boon for Scale AI’s investors including Accel and Index Ventures, as well as its current and former employees.
Meta is fighting the perception that it may have fallen behind in the AI race after its initial set of Llama 4 large language models released in April fell short of performance expectations.
Kurt Busch Sparks Emotion, Calls for Old-School NASCAR Revival Amid Tech Era
Kurt Busch Demands a Return to NASCAR’s Gritty Roots, Igniting a War Against Technology NASCAR, once a sport that packed grandstands with roaring fans, has seen a shift towards screen-based viewership in recent years. The introduction of high-definition broadcasts, in-car cameras, and advanced technology has transformed the way audiences engage with races. However, this evolution […]
Kurt Busch Demands a Return to NASCAR’s Gritty Roots, Igniting a War Against Technology
NASCAR, once a sport that packed grandstands with roaring fans, has seen a shift towards screen-based viewership in recent years. The introduction of high-definition broadcasts, in-car cameras, and advanced technology has transformed the way audiences engage with races. However, this evolution has not been without its critics, with veteran driver Kurt Busch leading the charge for a return to NASCAR’s “old-school” charm.
In a recent statement on PRN Live, Busch emphasized the importance of the live fan experience at NASCAR racetracks, highlighting the unique atmosphere and energy that cannot be replicated through screens. Despite the positive aspects that technology has brought to the sport, Busch believes that it has diluted the raw and authentic feel of NASCAR’s roots.
While some embrace the technological advancements, such as the Burn Bar introduced by Prime Video, which provides real-time fuel burn data during races, others, including Busch, express concerns that these innovations are steering NASCAR away from its traditional, blue-collar fan base. The Burn Bar, a game-changing tool that offers insights into race strategies, has divided fans between those craving data-driven analysis and those yearning for the pure thrill of racing.
Busch’s call for an “old-school” NASCAR revival has struck a chord with core fans who miss the visceral experience of being trackside, feeling the thunderous rumble of the cars as they speed by. The tension between embracing technology and preserving the sport’s heritage is palpable, with debates raging on social media about the direction NASCAR should take.
While some, like former champion Jeff Gordon, see the potential benefits of leveraging technology to enhance the fan experience, Busch’s stance underscores the importance of staying true to NASCAR’s origins. As the sport grapples with balancing tradition and innovation, the upcoming races, including the one in Mexico City streamed on Prime Video, will serve as litmus tests for fans’ reception to these changes.
In a sport where speed and adrenaline reign supreme, Kurt Busch’s battle cry for an “old-school” revival is a reminder that sometimes, the best way forward is to look back at where it all began. NASCAR stands at a crossroads, torn between embracing the future and honoring its past, and only time will tell which path it ultimately chooses to follow.
Telehealth positive example of technology in health care – Shaw Local
Technology has revolutionized mental health care, making it more accessible, affordable and efficient for patients. Telehealth innovation enables providers to offer highly personalized, proactive, and scalable mental health care in ways that weren’t possible a decade ago. I’ve been a therapist for 12 years, and like many of my colleagues, I had to adjust my […]
Technology has revolutionized mental health care, making it more accessible, affordable and efficient for patients. Telehealth innovation enables providers to offer highly personalized, proactive, and scalable mental health care in ways that weren’t possible a decade ago.
I’ve been a therapist for 12 years, and like many of my colleagues, I had to adjust my practice drastically in the wake of the COVID-19 pandemic. Initially, I was resistant to embrace virtual health care, but I quickly saw the advantages it offered to both my clients and my practice. Teletherapy platforms facilitate secure virtual sessions between therapists and clients, enhancing effectiveness while minimizing accessibility barriers, such as long commutes and child care accommodations. This means more people seek care on their own terms, eliminating the stigma that has long been associated with mental healthcare.
Beyond telehealth, technology continues to transform the mental healthcare space. AI-powered language translation helps foster meaningful client-provider interactions, while wearable technology and mood-tracking apps provide valuable data insights that help clients identify patterns and providers offer real-time treatment options.
It’s important to look at the positive impact of technology and innovation on our world, and improved access to mental health care is one of the clearest examples. In just the past 10 years, America has led the way in health care innovation that has reshaped the health care industry. Imagine what’s to come in the next decade.
I hope lawmakers from Springfield to Washington can see the value of America’s tech leadership and prioritize policies that support continued innovation and improved client outcomes.
watchOS 26 Beta 1: Top 15 Features You Need to Know
Apple has unveiled the first beta of watchOS 26, offering a preview of the next evolution for the Apple Watch. This update introduces 15 notable features, emphasizing improvements in the user interface, advanced health and fitness tracking, app performance, and customization. While still in its early stages, this beta hints at a more refined and […]
Apple has unveiled the first beta of watchOS 26, offering a preview of the next evolution for the Apple Watch. This update introduces 15 notable features, emphasizing improvements in the user interface, advanced health and fitness tracking, app performance, and customization. While still in its early stages, this beta hints at a more refined and versatile Apple Watch experience. The video below from Zollotech gives us more details on the new watchOS 26 beta.1
Refined User Interface Enhancements
The user interface in watchOS 26 Beta 1 has been thoughtfully redesigned to deliver a smoother and more intuitive experience. Navigation has been optimized for faster and more efficient transitions between screens, making sure that interactions feel seamless. You’ll notice improved responsiveness when swiping, tapping, or scrolling, making tasks like checking notifications or launching apps more effortless. These updates aim to enhance usability, making sure the Apple Watch remains a practical and user-friendly device.
Advanced Health Tracking Features
Health tracking continues to be a core focus of the Apple Watch, and watchOS 26 Beta 1 introduces several new features to elevate its capabilities. The update includes additional metrics to monitor critical health indicators, such as:
Heart rate variability, offering insights into your cardiovascular health
Blood oxygen levels, providing a clearer picture of your respiratory efficiency
Sleep patterns, with detailed analysis of sleep stages
The enhanced sleep tracking feature now delivers actionable insights, helping you optimize your rest and recovery. These updates empower users to make more informed decisions about their overall health and well-being, making the Apple Watch an even more valuable tool for personal wellness.
Enhanced Fitness Tracking for Active Lifestyles
Fitness enthusiasts will appreciate the new workout modes and tracking improvements introduced in watchOS 26 Beta 1. The update includes:
Hiking with elevation tracking, ideal for outdoor adventurers
Customizable interval training, allowing you to tailor workouts to your goals
Additionally, GPS accuracy has been significantly improved, making sure that outdoor activities such as running, cycling, or hiking are tracked with greater precision. The Activity app now provides more comprehensive post-workout summaries, offering a clearer and more detailed view of your performance and progress. These enhancements make the Apple Watch an indispensable companion for achieving fitness goals.
Improved App Performance and Stability
Apple has prioritized app performance and reliability in watchOS 26 Beta 1. Apps now launch faster, and interactions feel smoother, minimizing any delays that could disrupt your experience. Background processes have been optimized to enhance battery efficiency, making sure that your Apple Watch remains dependable throughout the day, even during intensive use. These improvements contribute to a more seamless and enjoyable user experience, reinforcing the Apple Watch’s role as a reliable daily tool.
Expanded Customization Options
Personalization takes a significant step forward in watchOS 26 Beta 1. The update introduces new watch face designs and additional complications, allowing you to display the information that matters most to you. Whether you prioritize fitness metrics, calendar events, or weather updates, these new options make it easier to tailor your watch face to your needs. The settings menu has also been reorganized for greater clarity, allowing you to adjust preferences more efficiently. These updates ensure that your Apple Watch feels uniquely yours, reflecting your individual style and priorities.
New Productivity and Communication Tools
watchOS 26 Beta 1 introduces tools designed to enhance productivity and streamline communication. A new task manager allows you to organize and track your to-do lists directly from your wrist, while improved calendar integration helps you stay on top of your schedule. Communication tools have also been upgraded, with enhanced messaging and call-handling capabilities. For instance, dictation accuracy has been improved, making it easier to send messages quickly and efficiently. These features aim to make the Apple Watch an even more integral part of your daily workflow.
What to Expect from the Beta Experience
As with any beta release, watchOS 26 Beta 1 is a work in progress. While the new features are promising, users may encounter occasional bugs or inconsistencies. These issues are expected to be addressed in subsequent beta updates, leading to a polished final release. For those eager to explore the latest advancements, the beta offers an exciting glimpse into the future of the Apple Watch, even as it continues to evolve.
Elevating the Apple Watch Experience
watchOS 26 Beta 1 showcases a range of updates designed to enhance the functionality and personalization of the Apple Watch. From a more intuitive user interface to advanced health and fitness tracking, improved app performance, and expanded customization options, this update aims to make the Apple Watch even more versatile and indispensable. Whether you’re focused on productivity, communication, or personal wellness, these features highlight the potential of the Apple Watch to seamlessly integrate into and elevate your daily life.
Enhance your knowledge on watchOS 26 Beta 1 by exploring a selection of articles and guides on the subject.
Source & Image Credit: zollotech
Filed Under: Apple, Gadgets News, Top News
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These are the 7 best fitness apps for Android (that aren’t Strava)
If you’re looking for the best fitness app to download onto your Android phone, you’re probably sick of having people recommend to you Strava. The social run app is ubiquitous, but if you’re not keen to overshare your workouts or don’t base your personality around your weekly 5k jog, you’ll want something different. Different is […]
If you’re looking for the best fitness app to download onto your Android phone, you’re probably sick of having people recommend to you Strava. The social run app is ubiquitous, but if you’re not keen to overshare your workouts or don’t base your personality around your weekly 5k jog, you’ll want something different.
Different is what you’ll find in this app. I’ve listed seven apps for runners, gym goers and general health buffs that will help you transform your workout or your fitness. Not all of these are by definition fitness apps, but I wanted to look outside the box to find you more interesting options.
How Pop Culture Nerds Are Winning Big in the Startup & Tech Space
The New Nerd Economy Once upon a time, being a nerd meant trading Pokémon cards at recess or arguing over which superhero would win in a fight. Fast forward to now, and nerd culture is leading the digital frontier—fueling innovation across gaming, collectibles, entertainment, and even tech startups. The “nerd” identity has gone mainstream, and […]
Once upon a time, being a nerd meant trading Pokémon cards at recess or arguing over which superhero would win in a fight. Fast forward to now, and nerd culture is leading the digital frontier—fueling innovation across gaming, collectibles, entertainment, and even tech startups. The “nerd” identity has gone mainstream, and the skills that once helped fans dominate high scores are now being applied to venture capital, crypto, and digital business models.
Whether it’s building a gaming app, launching a collectibles marketplace, or riding the NFT wave, fans who were once obsessed with lore and levels are now cashing in on passion-driven tech.
How Nerd Culture Is Driving Business Innovation
Today’s entrepreneurs aren’t always suits and ties. Often, they’re cosplayers, fan-fiction writers, streamers, and coders who decided to channel their fandom into a business. Pop culture fans bring a unique edge to startups—they deeply understand audience engagement, aesthetics, loyalty systems, and most importantly, community.
These are some of the biggest business wins stemming from nerd-centric minds:
Fan-powered crowdfunding campaigns (Kickstarter for board games or comics)
Tech platforms for indie creators (like Patreon, Webtoon, or Itch.io)
Gamified investment platforms for younger, digitally native audiences
Crypto-based entertainment ecosystems where fans are stakeholders
In this landscape, what sets startups apart isn’t just innovation—it’s storytelling. And nobody tells stories better than nerds.
Gamification + Tech = Real World XP
At the heart of many successful startups today is gamification—a design concept straight out of RPGs and mobile games. Think badges, levels, leaderboards, and daily streaks. These mechanics are not just fun; they’re effective at keeping users engaged.
Enter platforms like Foxygold, which apply game logic to online interaction and financial incentives. Foxygold bridges the worlds of tech and play by creating an experience that feels less like a chore and more like an achievement system. For users familiar with the dopamine hit of unlocking new skins or reaching platinum rank, this crossover is intuitive—and highly motivating.
What’s brilliant about these models is they don’t just entertain—they teach users how to think critically about risk, strategy, and timing. It’s business with a boss level.
Table: Key Pop Culture Concepts Inspiring Tech Startups
Pop Culture Trend
Startup Application
Example Use Case
Collectibles & Trading Cards
Digital asset marketplaces (NFTs, skins, loot)
Minting fan art NFTs or exclusive drops
Livestream Gaming & eSports
Real-time engagement platforms
Building creator economy apps
RPG Game Mechanics
User retention strategies
Rewards systems for daily logins or tasks
Lore & World-Building
Brand storytelling and community building
Narrative-driven product launches
Fandom Loyalty
Subscription models & memberships
Fan-only tier access, merch exclusives
The Rise of the Fan-Founder
What’s especially exciting is how fans are no longer just consumers—they’re creators, investors, and entrepreneurs. Armed with internet savvy and a deep understanding of online culture, today’s “fan-founders” are:
Launching niche apps that solve hyper-specific problems (like LFG tools for MMO players)
Creating merch brands that cater to microfandoms
Building VR or AR environments rooted in classic geek lore
Developing platforms that reward creativity and contribution
This new generation isn’t waiting for big studios to validate their ideas—they’re building them from scratch, using digital tools, crowdfunding, and their communities as launchpads.
Bullet Points: Why Nerds Make Great Entrepreneurs
Analytical Thinkers: Years of breaking down storylines, character arcs, and game stats make for sharp business minds.
Creative Storytellers: Nerds know how to pitch an idea with emotion and imagination.
Tech Literate: Most have grown up alongside the internet, forums, and digital tools.
Resilient: Rejected fan theories and lost game nights build emotional endurance.
Passion-Driven: Fandom is a fire that doesn’t burn out easily—essential for startup grit.
Embracing the Business of Play
The line between entertainment and entrepreneurship has officially blurred. Whether you’re a developer who cut their teeth modding Skyrim, a fan artist selling enamel pins, or a gamer with a head for market analysis, you’re part of a wave of innovation reshaping how we interact, invest, and grow.
Tech is no longer just for the traditionally trained. It’s for the imaginative, the curious, and yes—the nerdy. Because sometimes, the best business ideas come from those who spent their weekends raiding dungeons and binge-watching anime.