Michael Brauner is a Senior Sports Analyst and Contributing Writer for Yellowhammer News. You can follow him on Twitter @MBraunerWNSP and hear him every weekday morning from 6 to 9 a.m. on “The Opening Kickoff” on WNSP-FM 105.5, available free online.
NIL
University of Houston Athletics to Launch Tasty New NIL Snack Partnership
The University of Houston has become one of the fastest rising schools in America in the world of college athletics over the past several years. This meteoric rise all culminated in the Houston Cougars men’s basketball program making it all the way to the National Championship game this past season, while their football program also […]

The University of Houston has become one of the fastest rising schools in America in the world of college athletics over the past several years.
This meteoric rise all culminated in the Houston Cougars men’s basketball program making it all the way to the National Championship game this past season, while their football program also completed their first season at the Power Four level as a new member of the Big12.
All of this has led to an increase in NIL opportunities for the student athletes at Houston, with the latest being an innovative partnership with Victory Campus and TheLinkU that has been designed to increase sustainable NIL revenues through private label snacks and beverages.
The new division has been named Victory Snacks, and the Cougars will be the first school to partner with Victory Campus on the revolutionary new NIL initiative. Victory Snacks will produce a number of premium healthy, organic, and tasty snack and beverage options for athletes, fans, and alumni alike to all enjoy. This will in turn provide a new stream of NIL revenue that will support student athletes.
Per a recent press release put out by Victory Campus, the initiative will “maximize incremental revenue for UH Athletics’ Name, Image, and Likeness (NIL) program, creating sustainable financial opportunities for student-athletes.”
The new line is now available for pre-order on the Houston Victory Snacks website, and features a number of Houston themed snack options. These include “Space City Sour Rings,” and “Shasta’s Peanut Butter Crunch,” the later of which pays homage to the university’s beloved live mascot Shasta the cougar.
Victory Snacks has also announced they are in discussions with several other prominent universities across the country to expand their new tasty NIL earning opportunity further. These include the University of Alabama, University of Oklahoma, and University of Notre Dame.
If added, each school would have their own personalized line of snacks that are tailored to the distinct characteristics that make up each team’s fanbase.
This is just the latest example of the innovative and creative ways that NIL has been put to use in order to create new opportunities for student athletes. Giving fans the opportunity to support their favorite sports teams, while also enjoying delicious snacks at the same time is an ingenious concept, and it’s one that Victory Snacks has now brought to life.
NIL
Cowboy Baseball’s Smith Picks Up Pair Of Awards
IRVING, Texas – Oklahoma State’s Braylen Smith was tabbed the Big 12 Player of the Week and the Big 12 Newcomer of the Week for his performance against Arizona State on the final week of the regular season. Smith carried OSU to a series sweep of the Sun Devils as he hit .667 with three […]

Smith carried OSU to a series sweep of the Sun Devils as he hit .667 with three doubles, two home runs and six RBIs. He went 8-for-12 at the plate and also led the Cowboys with six runs, 17 total bases, two walks, a 1.417 slugging percentage and four stolen bases (4-for-4 on attempts).
A junior from Omaha, Neb., Smith hit safely in all three games and tied a career high with four hits in the second game. During one stretch over games two and three, he reached base safely in nine consecutive plate appearances, including collecting hits in seven of those at-bats with three singles, two doubles and two homers.
In the series opener, Smith delivered a three-RBI double in the second inning to push OSU’s lead to 5-1 in a game it went on to win by a 6-2 count.
The series-clinching second game saw Smith go 4-for-4 with a home run and two stolen bases; the four hits tied a career high.
Smith capped his stellar series with a 3-for-4 performance in the finale that included a double, homer and two stolen bases, including a straight steal of home that put the Cowboys up 3-1 in the fifth inning. Then, with OSU trailing 4-3 in the seventh, Smith delivered a go-ahead, two-run homer as the Pokes went on to win, 7-4.
The impressive weekend saw Smith raise his season batting average to a team-high .313, and he finished with a .343 average in conference-only games, which also led the team.
Smith’s honors marked the seventh and eighth weekly awards for OSU this season. Harrison Bodendorf tied a Big 12 record with four Big 12 Pitcher of the Week honors and also garnered a Newcomer of the Week nod, and Sean Youngerman also picked up Newcomer of the Week accolades.
NIL
NCAA Softball Postseason Parity Sees Overall No. 1 Seed Texas A&M Fall
Liberty Lady Flames celebrate their victory over No. 1 overall seed Texas A&M. Liberty Flames Athleticcs On Sunday night Liberty Lady Flames softball beat the overall No.1 seeded Texas A&M to advance to Super Regional play for the first time in program history. However and perhaps the most shocking first was the premature exit of […]

Liberty Lady Flames celebrate their victory over No. 1 overall seed Texas A&M.
Liberty Flames Athleticcs
On Sunday night Liberty Lady Flames softball beat the overall No.1 seeded Texas A&M to advance to Super Regional play for the first time in program history. However and perhaps the most shocking first was the premature exit of the overall No. 1 seed, a feat that had yet to happen in the modern collegiate softball era.
The 64-team regional post season play that began on Friday, May 16 saw several upsets demonstrating the parity and growth within collegiate softball, especially in the NIL era.
Other Notable Regional Upsets
University of California-Santa Barbara (UCSB) knocked out Power 4 foe Arizona State, a program with a history steeped in post season play including winning the national title in 2008 and 2011. UCSB eventually fell to 12 time national champions and softball powerhouse UCLA in the championship game, but not before knocking out the Sun Devils and San Diego State Aztecs.
UC Santa Barbara celebrates a home-run from third baseman Bella Fuentes in their post season play … More
UC Santa Barbara Athletics
In a similar trajectory to Liberty, Southeastern Louisiana shocked and eliminated the No. 10 LSU Tigers in the opening game 4-3, booting them into the losers bracket. The Lady Lions would defeat the Tigers a second time, 8-7, eliminating them from the tournament. Southeastern would eventually fall in the championship game to the Nebraska Cornhuskers led by Player of the Year finalist, two way player Jordy Bahl (formerly of Oklahoma softball).
Southeastern Louisiana infielder Shelby Morris rounds third in the championship game which saw the … More
Southeastern Louisiana Athletics
Liberty Lady Flames Looking to Add to Historic Campaign, Eyeing the 2025 Women’s College World Series
This parity continues to evolve in the game with more teams not only making the post season, but taking games from larger, stacked Power 4 teams. Despite this parity, only eight mid-majors (Fresno State in 1997, 1998, & 1999; UMass in 1998; DePaul in 1999, 2000, 2005, & 2007; Louisiana-Lafayette in 2003, 2008, & 2014; Hawaii in 2010; South Florida in 2012; Southern Mississippi in 1999 & 2000; and James Madison University in 2021) have made the Women’s College World Series since 1997 when the tournament took its permanent residence at USA Softball Hall of Fame Stadium in Oklahoma City, OK.
The Lady Flames will look to be the ninth team added to this small, but mighty list of mid-major teams etching their name into the Women’s College World Series history books.
For the full schedule and bracket for Super Regionals, click here.
Follow me for more collegiate softball and women’s sports news on X, LinkedIn, and Instagram.
NIL
SEC Hypocrisy Is Richer Than Miami’s NIL Budget
Watching ex-SEC coaches and players—who were handing out duffel bags before NIL was a twinkle in the NCAA’s eye—whine about Miami’s bankroll is the kind of irony that should come with a laugh track. . www.on3.com Link 0

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www.on3.com
NIL
Wildcats to Open 2025-26 Against BYU in Las Vegas
Story Links PHOENIX (May 19, 2025) – Position Sports, in partnership with the Naismith Basketball Hall of Fame, announced the matchups for the 2025 Hall of Fame Series Las Vegas on Monday, November 3, at T-Mobile Arena. The Hall of Fame Series returns to the Sports and Entertainment Capital of the World […]

PHOENIX (May 19, 2025) – Position Sports, in partnership with the Naismith Basketball Hall of Fame, announced the matchups for the 2025 Hall of Fame Series Las Vegas on Monday, November 3, at T-Mobile Arena. The Hall of Fame Series returns to the Sports and Entertainment Capital of the World for the third consecutive year following a successful event this past November.
For the second year in a row, the Hall of Fame Series Las Vegas will showcase a reigning national champion, following last season’s appearance by the South Carolina women’s team. This doubleheader will spotlight the men’s national champion, Florida, as the Gators take on Arizona. In the second matchup, BYU—featuring consensus No. 1 incoming recruit A.J. Dybansta and former Las Vegas prep standout Xavion Staton—will face Villanova to officially tip off the 2025-26 college basketball season.
Tickets for the Hall of Fame Series Las Vegas will go on sale on Friday, May 30, at 7:00 AM PT (10:00 AM ET) at HOFSeries.com.
“We’re thrilled to continue our longstanding partnership with the Naismith Basketball Hall of Fame as the Hall of Fame Series returns to Las Vegas and T-Mobile Arena for a third consecutive year,” said Melissa Meacham-Grossman, President of Position Sports. “Opening Night promises to deliver a tremendous start to the season, with defending national champion Florida tipping off their title defense and both games airing across TNT Sports’ national platforms. It’s an exciting way to showcase Las Vegas and celebrate the Hall of Fame’s impact on college basketball.”
Both games will be nationally televised across TNT Sports’ networks and platforms, with additional programming details to be announced.
Further details regarding game times and media credentials for the doubleheader will be shared at a later date.
The Hall of Fame Series, owned and operated by Position Sports, is a premier collection of multi-game, singular events that feature top collegiate basketball programs in high-profile non-conference matchups played both domestically and abroad. Past stops have included the following cities: Baltimore (2024), Charlotte (2023), Las Vegas (2023-24), New York (2024), Phoenix (2023-24), San Antonio (2023), and Toronto (2023).
For more Hall of Fame Series information and updates, please visit HOFSeries.com or follow @HOFSeries on all social platforms.
Arizona vs. Florida Series History |
The Wildcats and Gators have split the four all-time matchups, with two of those games decided by a single point and another going to overtime. Arizona claimed the more recent meeting on December 15, 2012, in Tucson, edging Florida 65-64 after rallying from a six-point deficit in the final 58 seconds. The programs also faced off in a Hall of Fame event at the 2003 Tip-off Classic in Springfield, Mass. (Florida won, 78-77).
Quotes from Head Coaches:
“Opening the season in the Hall of Fame Series against a team like Florida in Las Vegas is a tremendous opportunity for our program and our fans. I know T-Mobile Arena will be rocking that night, and we look forward to competing against one of the best teams in the country on opening night.”
Tommy Lloyd | Arizona
BYU vs. Villanova Series History |
Villanova holds a 2-1 edge in the all-time series, with all three matchups taking place at neutral sites. The Wildcats earned a 72-58 victory in the first meeting on December 29, 1951, at the Sugar Bowl Tournament in New Orleans. The Cougars then posted a 102-93 overtime win on December 29, 1970, at the Rainbow Classic in Honolulu, Hawaii. Villanova won the most recent contest 91-61 on December 28, 1984, at the Cotton State-Kiwanis Classic in Atlanta.
Quotes from Head Coaches:
“One of our main focuses heading into the 2025-26 season was playing a tougher non-conference schedule, and the Hall of Fame Series Las Vegas helps us achieve that. We are excited to open the season against Villanova at T-Mobile Arena in November and expect to see Cougar Nation out in full force.”
Kevin Young | BYU
“We’re looking forward to opening our 2025-26 season at the Hall of Fame Series Las Vegas. BYU is an outstanding opponent with its own great basketball tradition. We’re honored to represent Villanova and the entire Nova Nation in the Hall of Fame Series.”
Kevin Willard | Villanova
Hall of Fame Series Las Vegas History |
2023:
W: USC (83), Ohio State (74)
M: Oregon (82), Georgia (71)
W: Colorado (92), LSU (78)
M: USC (82), Kansas State (69)
2024:
W: South Carolina (68), Michigan (62)
M: Ohio State (80), Texas (72)
About Position Sports
Position Sports, established in 2005, is a premium event production and brand marketing firm that specializes in event operations, activation development, media relations, and digital engagement. Over the years, Position Sports has worked with many of the world’s leading brands, including Nike, Jordan Brand, Red Bull, the Basketball Hall of Fame, ESPN Events, USA Basketball, Upper Deck, MLB, and T-Mobile in nearly every major U.S. city and on a global scale. Position Sports provides clients with the expanded strategic direction needed to succeed in the sports marketing arena, also known as Positioning. To learn more, visit positionsports.com or follow @positionsports on Twitter and Instagram.
About Naismith Basketball Hall of Fame
Located in Springfield, Massachusetts, the city where basketball was born, the Naismith Basketball Hall of Fame is an independent nonprofit 501(c)(3) organization dedicated to promoting, preserving, and celebrating the game of basketball at every level—men and women, amateur and professional players, coaches, and contributors—both domestically and internationally. The Hall of Fame museum is home to more than 475 inductees and over 40,000 square feet of basketball history. Nearly 200,000 people visit the Hall of Fame museum each year to learn about the game, experience the interactive exhibits, and test their skills on the Jerry Colangelo “Court of Dreams.” Best known for its annual marquee Enshrinement Ceremony honoring the game’s elite, the Hall of Fame also operates over 70 high school and collegiate competitions annually throughout the country and abroad. For more information on the Basketball Hall of Fame organization, its museum, and events, visit hoophall.com and follow @hoophallU.
NIL
Tuberville calls out Texas Longhorns while speaking about issues with NIL
Name, Image, and Likeness (NIL) rules in college football have taken center stage over the last couple of years, but the last month or so in particular it seems things have been scaled up a notch. The presence of President Donald Trump in potential action being taken by lawmakers to bring order to a chaotic […]


Name, Image, and Likeness (NIL) rules in college football have taken center stage over the last couple of years, but the last month or so in particular it seems things have been scaled up a notch.
The presence of President Donald Trump in potential action being taken by lawmakers to bring order to a chaotic system has ramped up the rhetoric and kept NIL in the news cycle.
With potential involvement in said action by former Alabama head coach Nick Saban, it’s become a complete firestorm.
U.S. Sen. Tommy Tuberville (R-Auburn) has long been at the forefront of the fight to fix a system that is clearly broken, or at the very least in need of some tuning up.
RELATED: Tuberville: Trump and Saban could join forces to tackle NIL reform – hopes to talk tonight at UA
From the potential elimination of non-revenue sports to other schools gaining a competitive advantage solely based off the size of their wallet, Tuberville has been one of the most powerful voices in politics on the topic.
Over the weekend, he put things in terms that residents in the Yellowhammer State understand better than anything else: by name dropping a hated rival and warning their seemingly endless supply of money tips the scales too much.
Referencing the Texas Longhorns, Tuberville issued a stern warning that if the system keeps progressing — or rather devolving — in the way it has, they will become unbeatable.
RELATED: Sen. Tuberville: ‘NIL has turned collegiate sports into the Wild West’
“You’re going to eliminate 90 percent of schools because they don’t have the money,” Tuberville stated via CBS Sports. “Look at Texas. Nobody’s ever going to beat them again if we allow them to keep going the way they’re going. Again, I’ve got nothing against Texas; they’re going by the rules, but we’ve got to hopefully make it work out.”
The Longhorns becoming a superteam who no other program can beat is probably unlikely, but the point remains.
NIL was pitched — obviously in addition to players profiting — as a way to balance the scales and bring to an end to power disparity in college football.
In reality it’s done the opposite and the rich have only gotten richer.
If something does not change, it will only get worse from here.
NIL
Dave Van Horn couldn’t ask for better out of SEC Tournament week for Hogs
FAYETTEVILLE, Ark. — The Razorbacks got everything they need heading into this week’s SEC Tournament. No distractions For starters, it gets to finally be all about baseball. No tests and no rushing to a computer after a game to submit a project before the midnight deadline. Also, since the tournament is multiple states away, theoretically […]

FAYETTEVILLE, Ark. — The Razorbacks got everything they need heading into this week’s SEC Tournament.
No distractions
For starters, it gets to finally be all about baseball. No tests and no rushing to a computer after a game to submit a project before the midnight deadline.
Also, since the tournament is multiple states away, theoretically there is no pressure to find ways to spend time with girlfriends and make them happy, nor buddies trying to convince them to hang out until 2 a.m.
Regular work week
Also, since the Hogs took care of business against Tennessee this past weekend, there is minimal disruption to the typical weekly baseball routine. Arkansas can stick to its normal practice schedule, plus take in a few games, before settling in to play a typical Friday through Sunday series schedule.
Razorbacks coach Dave Van Horn isn’t having to sort out how to unnaturally stretch his pitching staff or figure out when to rest his catcher. He gets to plan things like any other SEC series.
If the Razorbacks play their cards right, Van Horn wouldn’t have to deal with such stress on himself and his pitching rotation until the College World Series in Omaha. Avoiding that kind of strain so late into a potential national title run is priceless.
No need to stress
The big thing is there’s no pressure on Arkansas this week. If the Hogs win Friday, then that’s great.
It keeps them in a natural rhythm. If they don’t, well, the right to host a super regional is already theoretically locked up and there isn’t a team that will be in the SEC quarterfinals bad enough to change that by beating the Razorbacks a single time.
Arkansas faces either Florida, South Carolina or Ole Miss, all of which will have already burned through at least one starter and most likely multiple relievers. The Hogs swept South Carolina, lost 2-of-3 at Florida and opened the SEC slate by taking two out of three against the Rebels.
No Texas unless for championship
Should the Razorbacks win their opener, they likely face LSU for the right to play in the SEC championship game. If all goes as expected, the Longhorns will be there waiting.
Now, it might seem odd to list not playing Texas until the very end as a positive considering how easily the Razorbacks dispatched what was then the nation’s No. 1 team in a much needed sweep in Fayetteville. However, the Longhorns aren’t regular season SEC champions for nothing.
This won’t be a night game in front of a packed house of rabid Arkansas fans. It will be a rather docile atmosphere in the early afternoon on a neutral site with the possibility of the overall No. 1 seed on the line.
There’s no doubt the Razorbacks could make it four in a row, but why waste the pitching capital on the Longhorns unless there’s something on the line?
The real victory
Whether Arkansas makes it there and wins the SEC Tournament is of little consequence.
The real win would be getting back to Fayetteville with no injuries and confidence still intact. If that’s the case, it will have been the perfect business trip for Van Horn and his Hogs.
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