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Texas CFB’s NIL Budget Reportedly Sits Between $35-40M Ahead of 2025 Season

If people were upset about Ohio State’s $20 million NIL budget helping it win a national title last season, they’re going to scream when they see how much Texas is spending on its football team for the 2025 season. Per Kirk Bohls of the Houston Chronicle, the Longhorns roster currently costs somewhere “between $35 million […]

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If people were upset about Ohio State’s $20 million NIL budget helping it win a national title last season, they’re going to scream when they see how much Texas is spending on its football team for the 2025 season.

Per Kirk Bohls of the Houston Chronicle, the Longhorns roster currently costs somewhere “between $35 million and $40 million” that includes money from the revenue-sharing allotment that is expected to be around $20.5 million plus payouts from the school’s official NIL collective, the Texas One Fund.

Bohls added that Arch Manning is “by far the highest-paid Texas player,” but none of his money comes from the school because “he and his family acquired all his deals on their own ‘with no help from the school.'”

It’s unclear exactly how much money individual players, including Manning, are making.

One person told Bohls they didn’t want to reveal how many players will earn at least $1 million “because such transparency foments comparative discussions and locker-room chaos.”

University spending on athletics has been a huge topic since the NCAA adopted a name, image and likeness policy in 2021.

Sportico’s Ebon Novy-Williams wrote in January, after Ohio State’s victory over Notre Dame in the College Football Playoff Championship Game, that the Buckeyes spent $274.9 million on athletics during the 2022-23 academic year and that figure could end up being more than $300 million when the 2023-24 figures are released.

Ohio State’s spending was, by far, the most for any university. Texas was second at $232.3 million, followed by Michigan at $225.6 million. The Buckeyes’ $20 million NIL budget last year was believed to be the highest in the nation.

As part of the House vs. NCAA settlement that is still awaiting approval from a federal judge, the business of college athletics could change from one with an NIL collective to a revenue-sharing model that would allow schools to directly pay athletes.

According to Bohls, Texas athletic director Chris Del Conte anticipates the spike in NIL budget for this season will likely “one-time exorbitant expense” as they plan to phase out the NIL collective for the revenue-sharing model if it gets approved.

Per On3.com, Manning has a $6.6 million NIL valuation from marketing deals with five different companies.

Texas has the nation’s No. 1 recruiting class for 2025 with 25 total commitments, per 247Sports’ composite rankings. The program also landed 10 commitments in the transfer portal.

The Longhorns made the College Football Playoff as the No. 5 seed and advanced to the semifinals before losing to Ohio State.



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Talk of power conferences taking over College World Series was premature

OMAHA, Neb. — Six conferences and an independent will be represented at the College World Series, and none of the teams were among the final eight in Omaha a year ago. In 2024, the SEC and ACC had four teams each in the CWS and all the talk was that college baseball would forevermore be […]

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OMAHA, Neb. — Six conferences and an independent will be represented at the College World Series, and none of the teams were among the final eight in Omaha a year ago.

In 2024, the SEC and ACC had four teams each in the CWS and all the talk was that college baseball would forevermore be dominated by the schools in those conferences that invest the most in the sport in scholarships, NIL and, starting soon, direct payments to players.

Someone forgot to tell that to Murray State, among others.

The CWS opens today with the Sun Belt Conference’s Coastal Carolina (53-11) playing the Big 12’s Arizona (44-19) in a rematch of the 2016 finals won by the Chanticleers. No. 8 national seed Oregon State (47-14-1), an independent until the Pac-12 ramps up again in 2026-27, meets the ACC’s Louisville (40-22) in the second game.

Saturday’s games match the Big Ten’s UCLA (47-16) against Missouri Valley Conference upstart Murray State (44-15) and an all-SEC battle between No. 3 Arkansas (48-13) and LSU (48-15).

Chanticleers coach Kevin Schnall was Gary Gilmore’s assistant in 2016, and he said he never believed a power conference takeover in baseball was inevitable. His team’s 23-game win streak is the longest in history by a team entering a CWS.

“Why has Coastal been so successful for 25 years? Well, Gary Gilmore was able to teach us how to assemble a roster,” Schnall said. “It’s not about putting together just the best players. You have to put together the best team. Sometimes money doesn’t always buy that.”

The money is about to get bigger. The House v. NCAA settlement will mandate roster limits, likely 34 in baseball, and allow schools to award as many scholarships as there are roster spots. Most programs are not expected to max out scholarships in baseball, but many will at least double the longstanding limit of 11.7.

Division I Baseball Committee chair Jay Artigues, athletic director at Southeastern Louisiana, said high-performing midmajors aren’t necessarily at a disadvantage because of how they tend to build their rosters. The outlook for them is not doom and gloom, he said.

“The Arkansases, the LSUs and the Georgias of the world, they’re going to have the premier 18-, 19-year-olds in the country, no question about it,” Artigues said. “They can’t get old because their 18- and 19-year-olds are signing (pro contracts) after that third year. Now where a mid-major can compete against them is having a good 22- or 23-year-old. You put a good 22-, 23-year-old against a really good 18-year-old, it evens the field.

“I think the midmajors that are having success are all older. You look at what Southern Miss did this year, they’re a fourth-, fifth-year team. That’s why they’re kicking the crap out of some P4 teams.”

Louisville coach Dan McDonnell said he thought at least one more ACC team would join his in Omaha, but he can’t help but be happy for Murray State to make it considering he played second base on the Citadel’s 1990 CWS team. It was his greatest baseball experience, he said, and as far as he’s concerned the more players who can experience the CWS, the better.

American Baseball Coaches Association executive director Craig Keilitz said the diversity of this year’s CWS field is good for the sport.

“I’m probably surprised as a lot of people as this proliferation of money has followed its way down, to say it might not be possible,” he said. “But I think it’s absolutely remarkable. I think it’s going to be interesting. I think it’s going to be highly watched and followed. I don’t think we could have scripted it any better.”

Four MLB.com projected first-round picks in the Major League Baseball amateur draft will be playing in Omaha: LSU left-handed pitcher Kade Anderson (1), Oregon State shortstop Aiva Arquette (3), Arizona outfielder Brendan Summerhill (16) and Arkansas shortstop Wehiwa Aloy (23).

The CWS is celebrating its 75th anniversary in Omaha, which landed what then was a lightly attended tournament in 1950 partly because city leaders promised to cover any cost overruns.

The CWS blossomed in the 1980s with the start of ESPN’s national coverage and moved from a dilapidated Rosenblatt Stadium to the 24,000-seat Charles Schwab Field in 2011. “Omaha” long has been a rallying cry for teams hoping to play for the national championship.

The city and NCAA have a contract that keeps the event in Omaha at least through 2035.



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Grant Frerking was Josh Heupel, Tennessee football adviser amid scams

This story was updated to add new information. Former Tennessee football player Grant Frerking was an employee of the program while carrying out financial scams related to his former business and facing civil claims for unpaid bills, documents provided by UT to Knox News reveal. Frerking has served as a part-time consultant to UT football […]

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This story was updated to add new information.

Former Tennessee football player Grant Frerking was an employee of the program while carrying out financial scams related to his former business and facing civil claims for unpaid bills, documents provided by UT to Knox News reveal.

Frerking has served as a part-time consultant to UT football since July 2023 while he also worked for On3, a Nashville-based sports media company.

On June 12, On3 founder/CEO Shannon Terry said he was unaware that Frerking was employed by UT, which could appear to be a conflict of interest.

“On3 had no knowledge of this relationship. Grant was explicitly instructed not to engage, either directly or indirectly, with the University of Tennessee or its associated collective,” Terry posted on X, formerly known as Twitter. “On multiple occasions during his employment, he was asked to confirm compliance with this directive, and he repeatedly denied any involvement. These representations were false. He lied to us.”

Frerking left On3 on May 27, amid “allegations of criminal misconduct,” according to a statement On3 provided to USA TODAY Network. He had worked there since August 2021.

At Tennessee, Frerking’s duties included advising coach Josh Heupel on off-field matters, consulting staff members on best practices and representing the Vols program at public events.

UT paid Frerking $30,000 for the past two years. His current contract expires June 30, but he no longer works for UT and the university doesn’t owe him any additional pay.

UT paid Frerking $7,500 every six months, according to the terms of his contract. The final payment was Jan. 1.

UT spokesman Jason Baum told Knox News on June 12 that Frerking hasn’t done any recent work on campus, and his contract will not be renewed.

Frerking did not respond to numerous Knox News requests for comment.

What Grant Frerking did as Tennessee football employee

Frerking, 26, was a Vols walk-on wide receiver from 2017-22. He was hired by UT football as a part-time consultant in July 2023. However, he did not list that employment on his LinkedIn account.

Freking worked for On3 from August 2021 to May 2025. That job overlapped with his UT consulting role.

According to Frerking’s UT contract, his duties as a consultant included:

  • Advising and consulting football coaches on best practices to navigate the current college football climate;
  • Assisting and advising Heupel and staff on off-field matters related to the program, both internally and externally;
  • Aiding in future development of program by speaking on panels and attending events (which included numerous appearances on “The Paul Finebaum Show” on SEC Network);
  • Guiding communication efforts with external parties and partners to ensure program success;
  • Maintaining a presence on campus monthly to meet, guide and assist with the program, staff and players with frequent availability via phone and Zoom.

Property records show that Frerking lived in Nashville while serving as a consultant. But UT did not reimburse his travel expenses, per terms of the contract.

Frerking was embroiled in financial scams while working for UT

Frerking’s employment with UT raises eyebrows after a Knox News investigation revealed he had been involved in numerous financial scams related to Metro Straw, his former ground cover business in Atlanta.

Customers accused him of pretending to work for Metro Straw to collect money from customers who sent payments believing he still worked there, only to be left without product delivered.

Frerking was also evicted from two Nashville apartments this year, according to court records, and owed $16,387 in unpaid rent in the upscale neighborhood The Gulch.

Why Tennessee football hired Grant Frerking 

If Frerking had expertise useful to UT, it was in the name, image and likeness space.

Frerking served as president of On3’s NIL University and director of athlete network development. He also had been a point person for On3’s major events that focused on NIL contract negotiations, tax education and wealth management with celebrity speakers such as gymnast Livvy Dunne, ESPN commentator Kirk Herbstreit and chief marketing officers for Fortune 100 brands.

Frerking was an advocate for players’ NIL rights, and he often represented Vols football in the media. But it appears UT’s relationship to Frerking wasn’t worth it.

Frerking became a fixture at Tennessee sporting events following his graduation. He also joined the Tennessee Fund’s Shareholders Society in 2022. UT has since removed the announcement of Frerking’s involvement.

He was also a board member for Volunteer Legacy, a nonprofit organization within the framework of NIL started in late 2022 by Spyre Sports, the collective that pays UT athletes for their NIL rights. Spyre CEO/co-founder James Clawson told Knox News that Frerking was never an employee of Spyre. Board members of any organization are not involved in the day-to-day operations.

Adam Sparks is the Tennessee football beat reporter. Email adam.sparks@knoxnews.com. X, formerly known as Twitter@AdamSparks. Support strong local journalism by subscribing at knoxnews.com/subscribe.

Get the latest news and insight on SEC football by subscribing to the SEC Unfiltered newsletter, delivered straight to your inbox.





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Page Not Found | Northwest Arkansas Democrat-Gazette

Copyright © 2025, Northwest Arkansas Newspapers LLC. (NWA Media) All rights reserved. This document may not be reprinted without the express written permission of Northwest Arkansas Newspapers LLC Material from the Associated Press is Copyright © 2025, Associated Press and may not be published, broadcast, rewritten, or redistributed. Associated Press text, photo, graphic, audio and/or […]

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Copyright © 2025, Northwest Arkansas Newspapers LLC. (NWA Media)

All rights reserved.

This document may not be reprinted without the express written permission of Northwest Arkansas Newspapers LLC

Material from the Associated Press is Copyright © 2025, Associated Press and may not be published, broadcast, rewritten, or redistributed. Associated Press text, photo, graphic, audio and/or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. Neither these AP materials nor any portion thereof may be stored in a computer except for personal and noncommercial use. The AP will not be held liable for any delays, inaccuracies, errors or omissions therefrom or in the transmission or delivery of all or any part thereof or for any damages arising from any of the foregoing. All rights reserved.



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Brett Yormark reveals what still is on his mind to fix in the Big 12, college sports

Following the approval of last week’s historic House settlement’s, sweeping changes to NIL, among other aspects of college athletics will be implemented beginning on July 1. However, the settlement does not solve all of the problems still facing the industry. Big 12 commissioner Brett Yormark recently joined the Triple Option Podcast with Big Noon Kickoff […]

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Following the approval of last week’s historic House settlement’s, sweeping changes to NIL, among other aspects of college athletics will be implemented beginning on July 1. However, the settlement does not solve all of the problems still facing the industry.

Big 12 commissioner Brett Yormark recently joined the Triple Option Podcast with Big Noon Kickoff hosts Urban Meyer, Mark Ingram and Rob Stone to discuss some of the issues that are still weighing on his mind heading into the new college football season. Yormark fired off three in quick succession.

“I take everything home with me. It’s a 24/7 job and you can never turn it off,” Yormark explained. “There’s a lot of the big national issues that we’re dealing with. And right now, I would say the big three are the (House) settlement, CFP (College Football Playoff) and future governance future governance, meaning the role of the NCAA in this new age of collegiate athletics.”

The NCAA has been around for over a century and provides a governing body to major college athletics. They provide oversight academically and athletically to student athletes, and offer national championships in each of its respective sports to their member schools.

However, as college athletics continues to shift toward a more professional model (aided by the House settlement Yormark has already mentioned), questions over whether or not the NCAA should be replaced have risen. This is all in theory at this point.

“There’s a lot going on in our space right now, and I’m sure everyone knows, but it’s not just football and basketball,” Yormark continued. “I mean, we sponsor 25 sports here (in the Big 12), 15 of which are women’s sports, and we think there’s a lot of growth there, so there’s a lot to manage and a lot to do.

“But I will tell you that coming from professional sports, there’s nothing like college athletics. It’s a purpose-driven industry and at the core is our student athlete.”

In regards to Yormark’s concerns over the College Football Playoff, the selection committee has adopted a straight-seeding model moving forward, meaning the top four teams will earn a first-round bye. Last season, Arizona State was given a first-round bye as a four seed but was No. 12 in the final poll. This would not be the case anymore.

Greater changes are expected to come regarding the CFP, as 14 and 16-team models have been proposed behind the scenes. When those changes will come, and how it will impact the Big 12 has yet to play out.



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UK considering new athletics facility upgrades, announces Champions Blue board members

The UK Board of Trustees Athletics Committee has approved five new capital projects, three of which have to do with Kroger Field. During Thursday’s meeting, the board requested a $110 million internal loan, to be paid back with interest, from the university to the athletics department that will be used to enhance the fan experience […]

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The UK Board of Trustees Athletics Committee has approved five new capital projects, three of which have to do with Kroger Field.

During Thursday’s meeting, the board requested a $110 million internal loan, to be paid back with interest, from the university to the athletics department that will be used to enhance the fan experience and add future revenue. During this multi-year initiative, $15 million will go toward maintenance at Kroger Field, $13 million toward renovating suites and elevators inside the stadium, and $8 million toward a new luxury club space and accessible public wifi.

Another $5 million will be used to renovate UK’s softball and soccer complexes. The university is set to host the 2026 SEC Softball Tournament. The fifth project revolves around creating a “fan zone” on campus that would include entertainment options, restaurants, hotels, etc. That exact cost will not be known until a request for information is answered. An additional $31 million loan, which will also be paid back with interest, was approved to account for expected deficits.

“We are proposing a new strategic governance structure and operating model, unlike any in the country,” UK President Eli Capilouto said, per a press release. “The goal is to incentivize innovation. The idea is to remain a premier program by pushing us to examine creative ways to grow and generate the revenues necessary to support our success.”

Final approval from the full Board of Trustees is expected during Friday’s meeting.

According to a report from Jon Hale of the Herald Leader, “the money being loaned to the athletics department does not come from state-appropriated taxpayer funds or student fees.” The athletics department will begin to pay back these loans beginning in fiscal year 2028.

More on Champions Blue, LLC

Athletic director Mitch Barnhart and UK Athletics announced in April the creation of a holding company, Champions Blue LLC, which will restructure the athletics department governance to provide more financial flexibility following the approval of the House settlement earlier this month. Under the terms of the settlement, UK will have $20.5 million to use annually for revenue sharing with student athletes.

Over the next year, the UK athletics department will shift to Champions Blue, LLC.

As part of creating Champions Blue, experts from outside the university have been brought in to help lead the new board navigate a college sports world that now more resembles professional sports. The two outside members were announced on Thursday: Keeneland President/CEO Shannon Arvin and former Fanatics executive Chris Prindiville. Former Kentucky football tight end Jacob Tamme, now a financial advisor, will also be on the board. All three were confirmed as the board’s subject matter experts and will have term limits.

Additionally, four voting members, who will not have term limits, were also named to the board: UK president (currently Eli Capilouto), UK executive vice president of finance and administration (currently Eric Monday), UK vice president/chief strategy and growth officer (currently Rob Edwards), and senior advisor to the president (currently George Wright).

This seven-person Champions Blue board is set to meet every month over the following year. Barnhart and JMI president Paul Archey will serve as non-voting advisors.

[UK Board Considers More Than $100 Million in Investments in Future of UK Athletics]





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Regulating NIL evokes criticism

Let us read it for you. Listen now. Your browser does not support the audio element. WASHINGTON — The latest effort by Congress to regulate college sports generated predictable partisan outrage on Thursday, with Democrats saying Republican-led draft legislation would claw back freedoms won by athletes through years of litigation against the NCAA. Three House […]

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Regulating NIL evokes criticism


Let us read it for you. Listen now.

WASHINGTON — The latest effort by Congress to regulate college sports generated predictable partisan outrage on Thursday, with Democrats saying Republican-led draft legislation would claw back freedoms won by athletes through years of litigation against the NCAA.

Three House committees are considering legislation that would create a national standard for name, image and likeness payments to athletes and protect the NCAA against future lawsuits. Last week, a federal judge approved a $2.8 billion settlement that will lead to schools paying athletes directly, and NCAA President Charlie Baker said now that his organization is implementing those major changes, Congress needs to step in and stabilize college sports.

Baker said he supports the draft legislation that was the subject of Thursday’s hearing by a House Energy and Commerce subcommittee, but there was little indication that any bill advanced by the House would generate enough Democratic support to surpass the 60-vote threshold in the Senate.

“I’m deeply disappointed for the second year in a row, Republicans on this committee are advancing a partisan college sports bill that protects the power brokers of college athletics at the expense of the athletes themselves,” said Rep. Lori Trahan, D-Mass.

Trahan noted that if the NCAA or conferences establish unfair rules, athletes can challenge them in court, with the settlement of the House v. NCAA antitrust case the latest example of athletes winning rights that they had been denied historically.

“This bill rewrites that process to guarantee the people in power always win, and the athletes who fuel this multibillion-dollar industry always lose,” said Trahan, who played volleyball at Georgetown.

The NCAA argues that it needs a limited antitrust exemption in order to set its own rules and preserve a college sports system that provides billions of dollars in scholarships and helps train future U.S. Olympians. Several athletes are suing the NCAA over its rule that athletes are only eligible to play four seasons in a five-year period, and on Tuesday, a group of female athletes filed an appeal of the House settlement, saying it discriminated against women in violation of federal law.

On the Senate side, a bipartisan group including Republican Ted Cruz of Texas has been negotiating a college sports reform bill for months, but those talks are moving more slowly than Cruz had hoped at the beginning of this Congress.

The draft bill in the House would create a national standard for NIL, overriding the state laws that critics say have led to a chaotic recruiting environment. That, too, was criticized by Democrats and by their key witness at the hearing, Ramogi Huma, executive director of the National College Players Association.

Huma argued that the NCAA wants to get rid of booster-funded NIL collectives that another witness, SEC associate commissioner William King, characterized as “fake NIL” or “pay for play.”

Instead, Huma said the collectives are examples of the free market at work, noting that before players won NIL rights through a court case, boosters could only donate to athletic departments.

Tom McMillen, a former Democratic congressman who played in the NBA after an All-America basketball career at Maryland, took a dim view of the bill’s prospects.

“I think they’re trying to come up with something and pull in some Democrats. I just don’t know if that’s going to succeed or not,” said McMillen, who for several years led an association of Division I athletic directors. “There’s a real philosophical divide, so that’s the hard part. It’s hard to bridge. And there’s a zillion other issues.”

The subcommittee chairman, Rep. Gus Bilirakis, R-Fla., said the draft legislation already had some bipartisan support and he was open to changes that would get more Democrats on board.

“I will consider some of the suggestions, the legitimate suggestions that were made,” Bilirakis said, “and I will be happy to talk to lawmakers that truly want to get a big bill across the finish line.”

FILE - NCAA President Charlie Baker attends the organization's annual convention in Nashville, Tenn., on Wednesday, Jan. 15, 2025 (AP Photo/George Walker IV, File)
FILE – NCAA President Charlie Baker attends the organization’s annual convention in Nashville, Tenn., on Wednesday, Jan. 15, 2025 (AP Photo/George Walker IV, File)
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