The House v. NCAA settlement, announced Friday night, officially marks the end of the college sports landscape that we all love and know and the beginning of a dark future for non-Power Four conference schools.
The settlement does nothing but allow the Power Four conferences to expand their powers and silence the voices of the Group of Five schools.
The main subject of the settlement is an annual cap for universities to directly pay athletes for their name, image and likeness (NIL).
However, the kicker is that the amount is based on a percentage of a defined set of Power Four athletics department revenues, with not all colleges factored in.
This means that Bowling Green and other similar schools will have to continue dealing with bigger schools spending $20 million per year, which is over half of BGSU’s operating athletic budget. This will only allow the bigger schools to justify their spending, which will continue to make it harder for the majority of smaller schools to keep up and stay competitive.
The settlement does nothing but continue to widen the gap between the Power Four and non-Power Four schools.
In addition to being able to pay athletes directly, athletes will also be able to continue making NIL deals with entities other than their respective schools.
On the surface, this sounds fair. However, there’s another kicker.
A new entity will be assigned to watch over all of the non-university NIL agreements and make sure they do not violate any rules. However, the College Sports Commission is not an initiative by the NCAA but rather a collaboration among the Power Four conferences. In fact, the top figures in the organization who have the power to make the big decisions are ACC Commissioner Jim Philips, Big Ten Commissioner Tony Petitti, Big 12 Commissioner Brett Yormark and SEC Commissioner Greg Sankey.
All Division I athletes who have a deal with a non-university entity for $600 or more have to report to the College Sports Commission’s system called “NIL Go,” which will then be evaluated to determine whether the deal has a “valid business purpose” and is within “a reasonable range of compensation,” whatever those terms are eventually deemed to mean. The commission and commissioners will have full power to enforce their rules, whatever they end up being, and penalize rule-breakers.
Firstly, I’m not sure if it’s possible to make the details more vague if you tried. Secondly, do any of us trust the Power Four conferences and their commissioners not to take advantage of the landscape and find loopholes while limiting the power and abilities of non-Power Four schools — I do not.
I can almost guarantee that there will be more ensuing legal battles due to the recent settlement and that this is only the beginning of the college athletics landscape being altered forever. We have officially reached the point of no return. College sports are no longer college sports — they are now the minor leagues.
Ultimately, the settlement does nothing but continue to allow the Power Four conferences to expand their powers as we continue to head on a collision course toward a super conference, which will officially mark the death for non-Power Four schools.