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Lamborghini Announced As DreamHack Dallas Main Sponsorship Partner

Posted in: Conventions, eSports, Events, Games, Video Games | Tagged: DreamHack, DreamHack Dallas, ESL FACEIT Group, lamborghini Automobili Lamborghini has come back to esports again, this time as as the primary sponsor for DreamHack Dallas, happening in late May Article Summary Lamborghini named main sponsorship partner for DreamHack Dallas 2025 in late May. […]

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Posted in: Conventions, eSports, Events, Games, Video Games | Tagged: DreamHack, DreamHack Dallas, ESL FACEIT Group, lamborghini


Automobili Lamborghini has come back to esports again, this time as as the primary sponsor for DreamHack Dallas, happening in late May



Article Summary

  • Lamborghini named main sponsorship partner for DreamHack Dallas 2025 in late May.
  • This marks Lamborghini’s first appearance and any auto brand’s debut at DreamHack events.
  • Attendees can experience a custom Lamborghini car, special competitions, and digital collectibles onsite.
  • Lamborghini and ESL FACEIT Group aim to fuse gaming, esports, lifestyle, and sim racing at DreamHack.

The ESL FACEIT Group announced today that they have partnered with Automobili Lamborghini, who will be the main sponsorship partner for DreamHack Dallas 2025. The automotive company has been involved with esports teams in the past, but this is the first time the company will be a part of an event on this grand a scale. This will include a customized car and livery on the convention floor, some exclusive digital collectibles, and some special competitions for fans to take part in, like driving in Asphalt at their booth. We have a couple of quotes from today’s announcement, as the event will take place from May 23-25 at the Kay Bailey Hutchison Convention Center.

Lamborghini Announced As DreamHack Dallas Main Sponsorship PartnerLamborghini Announced As DreamHack Dallas Main Sponsorship Partner
Credit: ESL FACEIT Group

Lamborghini x DreamHack Dallas 2025

“We are incredibly excited to take part in DreamHack Dallas as one of the main partners of the event. This marks not only Lamborghini’s first-ever appearance at DreamHack, but also the debut of any automotive brand at the event” stated Christian Mastro, Marketing Director at Automobili Lamborghini. “In collaboration with ESL FACEIT Group, we’re bringing the unparalleled Lamborghini experience to a vibrant and passionate gaming audience. Automobili Lamborghini embodies more than just automotive excellence; it represents a symbol of achievement, a lifestyle, and a dream. This resonates deeply within the gaming community, where Automobili Lamborghini is the ultimate badge of success. At DreamHack Dallas, we aim to bring fans closer to the Lamborghini mystique than ever before.”

“Partnering with Automobili Lamborghini will elevate DreamHack Dallas to a new realm of immersive joy and unforgettable energy,” said Jasmin Haasbach, VP Global Brand Partnerships at ESL FACEIT Group. “Lamborghini’s spirit of going beyond convention, beyond performance, beyond expectation, will find a natural home at DreamHack, where gaming culture comes to life. Together, we’re creating a space where lifestyle, esports, sim racing, and the metaverse collide in a celebration of passion, innovation, and community.”


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Here are all the CHSAA boys state champions from 2024-25 sports season

The 2024-25 Colorado high school sports year is in the books after baseball state title games concluded May 31 across the state. From the fields to the courts and the tracks to the courses, there were dozens of CHSAA state champions crowned. Cherry Creek led the way with seven boys titles over the past nine […]

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The 2024-25 Colorado high school sports year is in the books after baseball state title games concluded May 31 across the state.

From the fields to the courts and the tracks to the courses, there were dozens of CHSAA state champions crowned.

Cherry Creek led the way with seven boys titles over the past nine months, while no other school had more than two boys championship teams.

Here are all the Colorado high school boys team state title winners from the 2024-25 CHSAA season:

Baseball

  • Class 5A: Cherry Creek (10th baseball title, second in a row)
  • Class 4A: Golden (second baseball title, first since 2003)
  • Class 3A: Coal Ridge (first baseball title)
  • Class 2A: Forge Christian (fourth baseball title, first since 2016)
  • Class 1A: Akron (first baseball title) 

Basketball

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Cross-country

  • Class 5A: Niwot (first overall 5A, second-straight)
  • Class 4A: Thompson Valley (first overall)
  • Class 3A: Salida (second overall, first since 2009)
  • Class 2A: Golden View Classical Academy (second overall, second straight)

Esports

(All games/categories are co-ed)

  • Rocket League: Denver East (first overall Esports title, first Rocket League)
  • League of Legends: Cherokee Trail (first overall Esports title, first League of Legends)
  • Splatoon: Mountain Vista (first overall Esports title, first Splatoon)
  • Unified Mario Kart: Smoky Hill (First Esports title)
  • Super Smash Bros. Ultimate: George Washington
  • Mario Kart: Highlands Ranch

Football

Golf

  • Class 5A: Cherry Creek (ninth overall, first since 1981)
  • Class 4A: Cheyenne Mountain (fourth overall, first since 2022)
  • Class 3A: Evergreen (second overall, second consecutive, first in 3A)
  • Class 2A: Golden View Classical Academy (first overall)

Ice hockey

Lacrosse

  • Class 5A: Cherry Creek (eighth overall, first since 2019)
  • Class 4A: Dakota Ridge (first ever)

Skiing

  • Nordic: Summit (23rd overall, fourth straight)
  • Alpine: Aspen (first alpine; 12th overall skiing, first since 2021)

Soccer

  • Class 5A: Cherry Creek
  • Class 4A: Air Academy
  • Class 3A: Holy Family
  • Class 2A: Forge Christian

Swimming

  • Class 5A: Cherry Creek (14th overall, second straight)
  • Class 4A: Monarch (first ever)

Tennis

  • Class 5A: Cherry Creek
  • Class 4A: Kent Denver

Track & field

  • Class 5A: Cherokee Trail (fifth overall, third-straight)
  • Class 4A: Niwot (third overall, first since 2021)
  • Class 3A: Classical Academy (eighth overall, third-straight)
  • Class 2A: Sedgwick County (first overall)
  • Class 1A: Haxtun (third overall, first since 1976)

Unified Bowling

  • Co-ed classification: Northridge

Wrestling

  • Class 5A: Pomona (12th overall, seventh straight)
  • Class 4A: Pueblo East (fourth overall, first since 2023)
  • Class 3A: Brush (second overall, first since 2007)
  • Class 2A: Cedaredge (first overall)

Volleyball

  • Class 5A: Eaglecrest (first overall)
  • Class 4A: Regis Groff (first overall for the school)

Chris Abshire covers high school and community sports for the Coloradoan.





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“I’m not so attached” — Deadmau5 addresses selling his catalog for $55M

Deadmau5 is breaking his silence on selling his music catalog to Create Music Group for $55 million. The producer, born Joel Zimmerman, said in his June 2 cover story for Billboard Canada, three months after the deal was closed: “I’m not so attached to [my catalogue] that I think it would’ve been some huge asset […]

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Deadmau5 is breaking his silence on selling his music catalog to Create Music Group for $55 million.

The producer, born Joel Zimmerman, said in his June 2 cover story for Billboard Canada, three months after the deal was closed:

“I’m not so attached to [my catalogue] that I think it would’ve been some huge asset 20 or 30 years down the line.”

Billboard has reported that his catalogue includes over 4,000 songs, including classics like Ghosts ‘n’ Stuff, The Veldt, and Strobe. In addition to this, the deal also covered the catalog of mau5trap, which was founded by deadmau5’s label in 2007. It is known for having released music by several artists, including Rezz, Lamorn, Spencer Brown, Tinlicker, Rinzen, and Kx5.


deadmau5’s deal to sell his catalog explored:

Speaking with Billboard Canada, deadmau5 went on,

“I mean, I’m sure they’ll make all their money back and more. But for me, it was just time to reel everything back in, throw some money back into production for the next couple of years and then start over. So, nothing changes. I’m still writing new music and doing everything I do.”

Variety has reported that the electronic music artist’s catalog was sold for over $55 million, and as part of their new partnership, CMG will implement a “robust multi-platform strategy,” the announcement stated at the time.

This includes remastering and re-releasing prolific pieces in the catalog, dropping exclusive content, and “leveraging innovative marketing tactics to introduce the mau5trap legacy to new generations of fans.”

Variety has reported that the collaboration was also expected to delve into new licensing opportunities, brand partnerships, and focusing more attention on growing media forms like gaming, VR and live streaming to bring in additional sources of revenue.

deadmau5’s career in music spans two decades, and he has since become one of electronic music’s most prolific artists. He founded his record label, mau5trap, to rally for artist rights and ownership.

Jonathan Strauss, co-founder and CEO of Create Music Group, said as the deal was announced:

“When deadmau5 put on that helmet, he didn’t just create a brand—he sparked a movement. His vision redefined electronic music, pushing boundaries and reshaping the industry. From the earliest days of Create Music Group, [co-founder and COO] Alexandre Williams and I had the privilege of working alongside Joel and his business partner Dean Wilson, witnessing firsthand the evolution of an icon.”

He added,

“Now, as the stewards of deadmau5 and mau5trap’s legendary catalog, we inherit a legacy that changed music forever. Joel’s influence reaches far beyond sound—his mastery bridges music, gaming, and technology, inspiring a new generation to think bigger. This is more than an acquisition; it’s a responsibility.”

Zimmerman chimed in:

“I have worked closely with Jonathan, Alex, and Create for nearly two decades now, building my own career as well as the artists on mau5trap. We didn’t need to look far when we were considering a partner to help get it all to the next level. With Create, I feel the music is going to reach more.”

Wilson, deadmau5’s longtime manager, also chimed in at the time:

“Over the last 20 years, fueled by Joel’s creative and entrepreneurial ambitions, we have built one of the strongest brand names in electronic music. To have partnered with Create, who have worked so closely with us over the years on our journey, ensures that the next two decades will be every bit as exciting for Joel and everyone on the mau5trap team as we work to expand our legacy even further.”


Variety has reported that at the time, Paul Hastings LLP served as the legal counsel for CMG, while LaPolt Law P.C. worked with deadmau5 and mau5trap.