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GameSquare Media Partners With Esports.gg to Scale Gaming Ad Solutions

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GameSquare Media announces a strategic partnership with Esports.gg, consolidating its media solutions under one unified gaming-focused brand. The partnership expands on GameSquare’s existing collaboration with eFuse and follows a recent multi-year agreement between eFuse and Sideqik, a GameSquare company.

Under the leadership of newly appointed Head Drew Brunson and media operations leader Brittany Peters, GameSquare Media will provide enhanced programmatic advertising solutions. The partnership offers:

  • Optimized ad library for gaming audiences
  • Full campaign management support
  • Real-time performance tracking
  • Dedicated client success team
  • GAM access with direct-sold campaign training

This strategic move positions GameSquare (NASDAQ: GAME) as a comprehensive solution for gaming-focused publishers and brands seeking targeted advertising services. The initiative aligns with GameSquare’s 2025 guidance and reinforces its commitment to revolutionizing brand-audience connections in the gaming ecosystem.

GameSquare Media annuncia una partnership strategica con Esports.gg, unificando le sue soluzioni media sotto un unico marchio focalizzato sul gaming. Questa collaborazione amplia la già esistente intesa di GameSquare con eFuse e segue un recente accordo pluriennale tra eFuse e Sideqik, società di GameSquare.

Sotto la guida del nuovo responsabile Drew Brunson e della leader delle operazioni media Brittany Peters, GameSquare Media offrirà soluzioni pubblicitarie programmatiche potenziate. La partnership propone:

  • Una libreria di annunci ottimizzata per il pubblico gaming
  • Supporto completo nella gestione delle campagne
  • Monitoraggio delle performance in tempo reale
  • Team dedicato al successo dei clienti
  • Accesso a GAM con formazione su campagne vendute direttamente

Questa mossa strategica posiziona GameSquare (NASDAQ: GAME) come una soluzione completa per editori e brand focalizzati sul gaming che cercano servizi pubblicitari mirati. L’iniziativa è in linea con gli obiettivi 2025 di GameSquare e rafforza il suo impegno a rivoluzionare il rapporto tra brand e pubblico nell’ecosistema gaming.

GameSquare Media anuncia una alianza estratégica con Esports.gg, consolidando sus soluciones mediáticas bajo una marca unificada enfocada en el gaming. Esta asociación amplía la colaboración existente de GameSquare con eFuse y sigue a un reciente acuerdo multianual entre eFuse y Sideqik, una compañía de GameSquare.

Bajo el liderazgo del recién nombrado jefe Drew Brunson y la líder de operaciones mediáticas Brittany Peters, GameSquare Media ofrecerá soluciones mejoradas de publicidad programática. La alianza ofrece:

  • Biblioteca de anuncios optimizada para audiencias gamers
  • Soporte completo en gestión de campañas
  • Seguimiento de rendimiento en tiempo real
  • Equipo dedicado al éxito del cliente
  • Acceso a GAM con capacitación en campañas vendidas directamente

Este movimiento estratégico posiciona a GameSquare (NASDAQ: GAME) como una solución integral para editores y marcas enfocadas en gaming que buscan servicios publicitarios segmentados. La iniciativa está alineada con la guía 2025 de GameSquare y refuerza su compromiso de revolucionar la conexión entre marcas y audiencias en el ecosistema gaming.

GameSquare MediaEsports.gg와 전략적 파트너십을 발표하며, 게임 중심 브랜드 아래 미디어 솔루션을 통합했습니다. 이번 파트너십은 GameSquare가 기존에 eFuse와 협력한 관계를 확장한 것이며, 최근 eFuse와 GameSquare의 자회사 Sideqik 간 다년간 계약을 따른 것입니다.

신임 책임자 Drew Brunson과 미디어 운영 책임자 Brittany Peters의 리더십 아래, GameSquare Media는 향상된 프로그래매틱 광고 솔루션을 제공합니다. 이번 파트너십은 다음을 포함합니다:

  • 게임 대상 최적화된 광고 라이브러리
  • 캠페인 전반 관리 지원
  • 실시간 성과 추적
  • 전담 고객 성공 팀
  • 직접 판매 캠페인 교육이 포함된 GAM 접근

이 전략적 조치는 GameSquare (NASDAQ: GAME)를 게임 중심 퍼블리셔 및 브랜드가 타겟팅 광고 서비스를 찾을 때 종합 솔루션 제공자로 자리매김하게 합니다. 이 이니셔티브는 GameSquare의 2025년 목표와 일치하며, 게임 생태계 내 브랜드와 관객 간 연결 혁신에 대한 의지를 강화합니다.

GameSquare Media annonce un partenariat stratégique avec Esports.gg, consolidant ses solutions médias sous une marque unifiée axée sur le gaming. Ce partenariat étend la collaboration existante de GameSquare avec eFuse et fait suite à un accord pluriannuel récent entre eFuse et Sideqik, une société de GameSquare.

Sous la direction du nouveau responsable Drew Brunson et de la responsable des opérations médias Brittany Peters, GameSquare Media proposera des solutions publicitaires programmatiques améliorées. Le partenariat offre :

  • Une bibliothèque d’annonces optimisée pour les audiences gaming
  • Un support complet pour la gestion des campagnes
  • Un suivi des performances en temps réel
  • Une équipe dédiée au succès client
  • Un accès à GAM avec formation sur les campagnes vendues en direct

Cette initiative stratégique positionne GameSquare (NASDAQ : GAME) comme une solution complète pour les éditeurs et marques axés sur le gaming cherchant des services publicitaires ciblés. Cette démarche s’inscrit dans les objectifs 2025 de GameSquare et renforce son engagement à révolutionner la connexion entre marques et audiences dans l’écosystème gaming.

GameSquare Media kündigt eine strategische Partnerschaft mit Esports.gg an und bündelt seine Medialösungen unter einer einheitlichen, gaming-orientierten Marke. Die Partnerschaft baut auf der bestehenden Zusammenarbeit von GameSquare mit eFuse auf und folgt einer kürzlich geschlossenen mehrjährigen Vereinbarung zwischen eFuse und Sideqik, einem Unternehmen von GameSquare.

Unter der Leitung des neu ernannten Leiters Drew Brunson und der Medienbetriebsleiterin Brittany Peters wird GameSquare Media verbesserte programmatische Werbelösungen anbieten. Die Partnerschaft umfasst:

  • Optimierte Anzeigenbibliothek für Gaming-Zielgruppen
  • Umfassende Kampagnenmanagement-Unterstützung
  • Echtzeit-Leistungsüberwachung
  • Dediziertes Kundenerfolgsteam
  • Zugang zu GAM mit Schulungen für direkt verkaufte Kampagnen

Dieser strategische Schritt positioniert GameSquare (NASDAQ: GAME) als umfassende Lösung für gaming-orientierte Publisher und Marken, die gezielte Werbedienstleistungen suchen. Die Initiative steht im Einklang mit den Zielen von GameSquare für 2025 und unterstreicht das Engagement, die Verbindung zwischen Marken und Zielgruppen im Gaming-Ökosystem zu revolutionieren.

Positive


  • Strategic consolidation of media operations under GameSquare Media brand to streamline and scale gaming-focused advertising services

  • New partnership with Esports.gg expands existing relationship and enhances programmatic advertising capabilities

  • Appointment of experienced gaming media executive Drew Brunson as Head of GameSquare Media

  • Backed by major investors including Dallas Cowboys owner Jerry Jones and the Goff family

  • Development of comprehensive direct advertising tools including ad library, campaign support, and performance tracking

Negative


  • No specific financial metrics or revenue projections provided for the new media division

  • Heavy reliance on partnerships and third-party platforms for revenue generation

  • Operating in highly competitive gaming and esports advertising market

Insights


GameSquare’s media consolidation and Esports.gg partnership aims to strengthen their position in gaming advertising without immediate financial impact.

GameSquare Holdings is making a strategic organizational move by consolidating its media solutions under the newly branded GameSquare Media division, specifically focused on gaming and esports advertising. This restructuring represents a clear attempt to streamline operations and create a more cohesive media offering for brands targeting gaming audiences.

The appointment of Drew Brunson as Head of GameSquare Media, working alongside operations leader Brittany Peters, demonstrates the company’s commitment to building dedicated leadership for this initiative. This team structure suggests GameSquare is prioritizing both strategic direction and operational execution.

The partnership with Esports.gg, an eFuse company, builds upon an existing relationship between GameSquare’s Sideqik and eFuse. The collaboration will provide Esports.gg with enhanced advertising capabilities including ad library deployment, campaign support, performance tracking, and client success resources.

While the company states that GameSquare Media is expected to be a “strategic growth pillar” for meeting their 2025 guidance, the announcement lacks specific financial projections or metrics to evaluate the potential impact. The focus on direct advertising capabilities suggests GameSquare is attempting to position itself as a specialized solution for gaming-focused publishers and brands seeking targeted advertising services.

GameSquare’s media consolidation creates a specialized gaming ad platform, potentially increasing competitive positioning without immediate revenue impact.

The gaming advertising landscape is increasingly becoming specialized, and GameSquare’s consolidation of its media operations under GameSquare Media reflects this industry trend. By creating a dedicated gaming and esports media brand, GameSquare is acknowledging that gaming audiences require tailored advertising approaches rather than generic solutions.

The partnership with Esports.gg represents vertical integration within the gaming media ecosystem, connecting specialized ad technology with content publishers. The comprehensive service offering—including ad library deployment, campaign rollout support, performance tracking, and dedicated client success teams—addresses specific needs of gaming publishers looking to monetize through direct advertising.

What’s particularly notable is GameSquare’s focus on enabling “direct advertising capabilities” across both website and social channels for Esports.gg. This suggests a move toward higher-value advertising inventory that could potentially yield better engagement with gaming audiences.

While the announcement positions GameSquare Media as a “go-to solution for gaming-focused publishers and brands,” there’s no mention of current market share, competitive differentiation, or specific revenue projections. The company indicates this initiative supports their 2025 guidance, but without quantification, it’s difficult to assess the actual financial impact of this organizational restructuring and partnership announcement.














GameSquare Media positioned as the go-to solution for gaming-focused publishers and brands seeking high-impact, targeted advertising services

Announcement expands GameSquare and efuse’s collaboration and follows the recent multi-year partnership between efuse and Sideqik, a GameSquare company

FRISCO, TX / ACCESS Newswire / April 30, 2025 / GameSquare Media, a division of GameSquare Holdings Inc. (NASDAQ:GAME), is consolidating and scaling GameSquare’s media solutions under one unified brand focused on gaming and esports. This strategic move reflects GameSquare’s commitment to building a dedicated, end-to-end media offering designed specifically for the gaming ecosystem. As part of this transformation, GameSquare Media has partnered with Esports.gg, an eFuse company, expanding the existing relationship between GameSquare’s Sideqik and eFuse. The company expects GameSquare Media to be another strategic growth pillar as part of delivering on its 2025 guidance

The consolidation underscores GameSquare’s vision to centralize its media operations, streamlining its experience in digital content monetization with advanced media, technology, and analytics capabilities. To lead this next phase of growth, Drew Brunson has been appointed as Head of GameSquare Media. Brunson brings extensive experience in gaming media and advertising and will work alongside Brittany Peters, who leads GameSquare’s media operations team, to deliver innovative and impactful solutions for brands looking to engage gaming audiences. Together, they position GameSquare Media as the go-to solution for gaming-focused publishers and brands seeking high-impact, targeted advertising services.

This announcement builds upon the recent multi-year partnership between efuse and Sideqik, another GameSquare company, reinforcing the growing synergy between the two organizations. The collaboration will enable Esports.gg to offer enhanced programmatic advertising solutions, allowing brands to engage gaming audiences with greater precision and effectiveness.

“With the launch of GameSquare Media, we are doubling down on our commitment to the gaming industry,” said Justin Kenna, CEO of GameSquare. “Under Drew’s leadership, we are confident in our ability to deliver world-class direct advertising solutions tailored for gaming. Esports.gg is the perfect partner, and through our growing collaboration, we are delivering sophisticated advertising solutions that empower brands to connect authentically with gaming communities.”

Through this partnership, GameSquare Media will enable Esports.gg to significantly expand its direct advertising capabilities across both its website and social channels, offering a robust suite of tools and services designed to drive higher engagement and revenue. These include:

  • Ad Library Deployment – A curated set of ad placements optimized for direct sales and tailored to gaming audiences.

  • Full Campaign Rollout Support – Assistance with implementing and managing direct advertising campaigns across Esports.gg’s owned and operated platforms.

“This partnership marks a pivotal moment in the evolution of gaming media,” said Matthew Benson, CEO and Founder of efuse. “GameSquare Media’s direct advertising solutions will help brands engage our audience in an even more seamless and data-driven way, reinforcing Esports.gg as a leading platform for advertisers looking to connect with the gaming community.”

The launch of GameSquare Media underscores GameSquare’s strategic commitment to redefining digital advertising in gaming. As the esports industry continues to expand, this transition ensures that brands can effectively reach and engage audiences in an evolving digital landscape.

For more information on GameSquare Media, visit www.gamesquare.com. To learn more about efuse, visit www.efuse.gg.

About GameSquare Holdings, Inc.

GameSquare’s (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next-generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners’ return on investment. Through our purpose-built platform, we provide award-winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan Esports, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare’s largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.

To learn more, visit www.gamesquare.com.

Forward-Looking Information

This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company’s and FaZe Media Inc.’s future performance, revenue, growth and profitability; and the Company’s and FaZe Media’s ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company’s and FaZe Media’s ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company’s ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company’s portfolio across entertainment and media platforms, dependence on the Company’s key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company’s most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Corporate Contact

Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com

Investor Relations

Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

Media Relations

Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.

View the original press release on ACCESS Newswire









FAQ



What is GameSquare Media’s new partnership with Esports.gg in 2025?


GameSquare Media (NASDAQ:GAME) partnered with Esports.gg to provide unified gaming-focused advertising services. The partnership includes ad library deployment, campaign support, performance tracking, and dedicated client success teams to enhance programmatic advertising solutions for gaming brands.


How will the GameSquare (GAME) and Esports.gg partnership affect advertising capabilities?


The partnership enables Esports.gg to expand its direct advertising capabilities across website and social channels through GameSquare’s tools, including optimized ad placements, campaign management, real-time reporting, and GAM access with training for direct-sold campaigns.


Who leads GameSquare Media’s new gaming advertising division?


Drew Brunson has been appointed as Head of GameSquare Media, working alongside Brittany Peters who leads media operations. Brunson brings extensive gaming media and advertising experience to deliver innovative solutions for gaming-focused brands.


What services does GameSquare Media (GAME) offer to gaming publishers?


GameSquare Media offers comprehensive advertising services including ad library deployment, full campaign rollout support, daily performance tracking, dedicated client success teams, and GAM access with training for direct-sold campaigns.


How does the Esports.gg partnership align with GameSquare’s 2025 strategy?


The partnership consolidates GameSquare’s media solutions under one unified brand, serving as a strategic growth pillar for their 2025 guidance. It centralizes media operations and streamlines digital content monetization with advanced media, technology, and analytics capabilities.








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DraftKings CEO Presents at BofA Gaming Conference

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DraftKings Inc. presented at the 2025 BofA Gaming, Lodging & Leisure Conference on September 4, 2025. The presentation was led by Shaun Kelley, an analyst, and focused on the company’s performance and future prospects. The presentation was described as a keynote, but the transcript is currently in draft form.

DraftKings Inc. (DKNG) recently presented at the 2025 BofA Gaming, Lodging & Leisure Conference on September 4, 2025. The presentation, led by analyst Shaun Kelley, offered insights into the company’s performance and future prospects. Although the transcript is currently in draft form, key points from the presentation were reported to provide a comprehensive overview of DraftKings’ current state and future trajectory.

DraftKings, a digital sports entertainment and gaming company, operates across multiple states and provinces in North America. The company provides a range of products, including online sports betting (Sportsbook), online casino (iGaming), daily fantasy sports (DFS), and digital lottery services. According to the presentation, DraftKings’ Sportsbook is live in 28 states, Washington, D.C., and Ontario, Canada, while its iGaming operations are regulated in five states and Ontario, Canada. Additionally, the company’s DFS product is available in 44 states, the District of Columbia, and certain Canadian provinces [1].

The presentation highlighted DraftKings’ strategic partnerships with major sports leagues, including the NFL, NHL, PGA TOUR, WNBA, UFC, NASCAR, NBA, and MLB. These partnerships not only enhance the company’s brand but also provide a competitive edge in the rapidly evolving gaming market [2].

DraftKings is committed to being a responsible steward of the real-money gaming industry. The company is dedicated to developing and promoting educational information and tools to ensure all players enjoy their games responsibly. This commitment is evident in the company’s mission to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences [3].

The presentation also touched upon DraftKings’ technological advancements and innovations, particularly in the design and development of sports betting and casino gaming software for online and retail sportsbooks and iGaming operators. The company’s ability to leverage technology to enhance user experience and expand its offerings positions it as a leader in the digital gaming space.

In conclusion, DraftKings Inc.’s presentation at the 2025 BofA Gaming, Lodging & Leisure Conference provided a detailed look into the company’s current operations, strategic partnerships, and future prospects. The company’s commitment to responsible gaming and technological innovation underscores its position as a key player in the digital sports entertainment and gaming industry.

References:
[1] https://www.marketscreener.com/news/draftkings-insider-sold-shares-worth-5-000-047-according-to-a-recent-sec-filing-ce7d59dbd18ff723
[2] https://seekingalpha.com/pr/20218373-draftkings-announces-jason-robins-participation-in-upcoming-event
[3] https://www.globenewswire.com/news-release/2025/09/02/3143176/0/en/DraftKings-Announces-Jason-Robins-Participation-in-Upcoming-Event.html

DraftKings CEO Presents at BofA Gaming Conference



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vivo launches V60, celebrated in style with Marian Rivera and celebrity guests

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MANILA, PHILIPPINES – A spectacular new chapter in smartphone innovation was unveiled at Shangri-La The Fort as vivo Philippines officially launched the highly anticipated vivo V60, a flagship that fuses pro-level portrait photography with stylish design.

The event first showcased the V60’s stunning colorways, which are Berry Purple, Summer Blue, and Mist Gray, through a captivating runway performance led by Max Collins, Nicole Cordoves, and a group of elegant models. 

Guiding the night of fashion, technology, and entertainment were charismatic hosts KC Montero and Nicole.

A decade of innovation: vivo’s 10th Anniversary

 

In her opening speech, Lulu Liu, Director of Brand Marketing at vivo Philippines, emphasized the brand’s culture of gratitude, reflection, and ambition. 

“Tonight is more than an anniversary. It’s about looking back with gratitude, standing here with pride, and looking forward with confidence. The vivo V60 is our gift to you — a statement of how far we’ve come, and where we are going,” said Liu.

Keshav Chugh Senior Product Manager, vivo Global (left); Franziska Hoffmann Brand Partnerships Manager, ZEISS Photonics & Optics (right)

Keshav Chugh Senior Product Manager, vivo Global (left); Franziska Hoffmann Brand Partnerships Manager, ZEISS Photonics & Optics (right)

 

Franziska Hoffmann from ZEISS Photonics & Optics reinforced the brand’s partnership with vivo, highlighting how their collaboration has brought professional-grade portrait and telephoto technology to everyday users. She also highlighted that both ZEISS and vivo were brought together by their philosophy of putting users first.

Keshav Chugh from vivo Global, detailed the V60’s design inspiration, AI-powered imaging tools, and performance upgrades, showcasing how the smartphone transforms ordinary snapshots into extraordinary portraits.

Star-studded performance and games

The evening was not only about technology. It was about the people who brought it to life.

At the heart of it all is vivo’s brand ambassador, Marian Rivera, who surprised the audience with a dazzling dance number, later sharing her personal journey with vivo that connected seamlessly with the Kwentong Syete campaign. 

Later on, they awarded the Kwentong Syete winners, wherein two received vivo TWS 3e, and one received a brand new vivo V60!

 

She became not just the ambassador of the night but the beating heart of the celebration, leading games, awarding winners, and bringing fans closer to the brand.

Max joined Marian after her striking runway showcase, returned with a spirited performance and game participation, showing that the V60 is not only sleek but also an emblem of lifestyle and self-expression.

 

Vinci of HORI7ON, commanding both stage and spotlight, led his team during interactive games and shared the magic of the V60’s telephoto power. At the same time, his group delivered unforgettable performances that ignited the room.

HORI7ON, as a whole group, also brought boundless energy, bridging technology with pop culture, and solidifying vivo’s bond with the new generation of Filipino fans.

Each star was more than a guest. Each was a storyteller who revealed how the vivo V60 turns moments into memories.

Marian Rivera’s iconic goddess entrance

Just when the crowd thought the night couldn’t get any more magical, the ballroom lights dimmed, and anticipation filled the air. The doors opened, and in a breathtaking moment of glamor, Marian made her stunning entrance as she officially introduced the vivo V60 to the crowd.

 

 

 

Marian walked with poise and elegance, embodying the spirit of the vivo V60 powerful, graceful, and timeless. As she reached the stage, she raised the vivo V60 high, sealing the device’s official launch in the Philippines. The audience erupted in applause, their cameras flashing as they captured the moment on their own vivo phones.

Marian’s entrance was a celebration of beauty, innovation, and the shared journey between vivo and its loyal Filipino fans over the past 10 years. It was the perfect crescendo to a night filled with excitement, artistry, and groundbreaking technology.

Official pricing and pre-order

 

To cap the night, Ms. Hazel Bascon, Vice President of Sales at vivo Philippines, revealed the official pricing:

  • vivo V60 12GB+256GB – Php 28,999
  • vivo V60 12GB+512GB – Php 30,999

Exclusive pre-order offers include up to Php 2,000 discounts, 0% installment plans, a vivo VIP Card with premium after-sales services, and complimentary vivo Buds. Pre-orders run until September 12, 2025 in all vivo concept stores, kiosks, and authorized dealers nationwide.

 

 

The article above is a paid press release from vivo.



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MGM Resorts International BofA Securities 2025 Gaming and Lodging Conference Presentation

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MGM Resorts International’s management team, including CEO Bill Hornbuckle and SVP of Corporate Finance Sarah Rogers, discussed the company’s recent transformations, global developments, and expansion plans, including those in New York, Japan, Macau, and the Middle East.

MGM Resorts International (MGM) has been making significant strides in both its domestic and international expansion strategies. The company’s recent announcements highlight its focus on growth and innovation, particularly in the gaming and entertainment sectors.

Intraday Share Decline and Interactive Game Show Launch

MGM Resorts International experienced a 1.72% intraday decline in its stock price following the announcement of its latest expansion plans. The company unveiled the launch of ‘Family Feud,’ a licensed adaptation of Fremantle’s classic game show, which will be streamed live and in real-time from a studio located on MGM Grand’s casino floor in Las Vegas. This is the first interactive game show of its kind to be broadcast live from a Las Vegas casino floor and is available to operators in regulated markets outside of the U.S. [1]

TKO Group Holdings Partnership Extension

In addition to the game show announcement, MGM Resorts International has extended its exclusive partnership with T-Mobile Arena through 2030. This extension reinforces the venue’s status as the official home for UFC® and WWE® in Las Vegas. The partnership is a significant move that underscores the company’s commitment to maintaining its position as a premier entertainment destination. [1]

Management Transformation and Global Expansion

The company’s management team, led by CEO Bill Hornbuckle and SVP of Corporate Finance Sarah Rogers, has been instrumental in driving these transformations. Hornbuckle and Rogers have emphasized the importance of global developments and expansion plans in New York, Japan, Macau, and the Middle East.

In New York, MGM is focusing on leveraging its brand to expand its presence in the city’s burgeoning gaming market. The company is also exploring opportunities in Japan, where it aims to tap into the growing interest in gaming and entertainment. In Macau, MGM is investing in its existing properties to enhance their appeal and attract more visitors. The Middle East, particularly Dubai, is another key market where MGM is looking to establish a strong foothold. [1]

Conclusion

MGM Resorts International’s recent announcements reflect a strategic shift towards innovation and global expansion. The company’s focus on interactive entertainment and strategic partnerships underscores its commitment to maintaining its position as a leading player in the gaming and entertainment industry. As the company continues to grow and adapt to changing market conditions, investors will be watching closely to see how these initiatives translate into financial performance.

References

[1] https://www.ainvest.com/news/mgm-resorts-international-shares-fall-1-72-intraday-announcing-interactive-game-show-extending-partnership-mobile-arena-2509/

MGM Resorts International BofA Securities 2025 Gaming and Lodging Conference Presentation



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Punahou leads list of schools with most all-time high school sports state championships

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On the list of most all-time high school sports state championships, no program is close to catching all-time leader Punahou (Honolulu, Hawaii).

Punahou has 554 state championships, beating out No. 2 on the list La Salle Academy (Providence, R.I.) by nearly 200. The Buff ‘n Blue added 10 state titles last year and have averaged eight state championships per year since 1957.

Baylor (Chattanooga, Tenn.) and Barrington (R.I.) with 252 each, Essex (Essex Junction, Vt.) with 249 and 2024-25 MaxPreps Cup champion Cherry Creek (Greenwood Village, Colo.) with 248 are all within four state titles of each other. Meanwhile, Jenks (Okla.), Christian Brothers Academy (Lincroft, N.J.) and Bismarck (N.D.) are all tied with 207 titles.

Competing in the shadow of famed Diamond Head, Punahou has won 22 state titles in boys, girls and mixed canoe paddling. (PHOTO: Courtesy of Punahou School)

Competing in the shadow of famed Diamond Head, Punahou has won 22 state titles in boys, girls and mixed canoe paddling. (PHOTO: Courtesy of Punahou School)

The final 15 teams on the list are all within 21 state championships of each other.

The totals for each school come from school websites or state association. Non-athletic state championships (such as one-act play and literary) are not included, but unified and adaptive categories are included along with cheerleading, riflery and eSports. Tournament of champions titles are not included.

Most all-time state championships

1. Punahou (Honolulu, Hawaii)
Total: 554
Titles:
Girls Swimming — 57, Boys Tennis — 52, Boys Swimming — 50, Girls Tennis
— 49, Girls Track and Field — 40, Boys Volleyball — 40, Boys Track and
Field — 36, Girls Cross Country — 35, Boys Soccer — 22, Girls Water Polo
— 16, Baseball — 14, Boys Cross Country — 13, Girls Golf — 14, Girls
Soccer — 14, Boys Basketball — 12, Girls Basketball — 11, Boys Golf —
12, Canoe Paddling Boys — 9, Girls Volleyball — 9, Boys Wrestling — 8,
Boys Air Riflery — 7, Girls Canoe Paddling — 7, Canoe Paddling Mixed —
6, Girls Air Riflery — 6, ESports — 3, Girls Wrestling — 3, Girls Judo —
3, Football — 2, Boys Judo — 3, Softball — 1.
Source: State association website

2. La Salle Academy (Providence, R.I.)
Total: 358
Titles:
Boys Cross Country — 40, Boys Indoor Track — 37, Boys Outdoor Track —
30, Girls Indoor Track — 15, Girls Cross Country — 14, Girls Outdoor
Track — 19, Football — 17, Girls Swimming — 12, Girls Basketball — 14,
Gymnastics — 15, Girls Tennis — 16, Cheerleading — 11, Girls Soccer —
14, Boys Tennis — 13, Boys Lacrosse — 13, Boys Soccer — 13, Boys Ice
Hockey — 9, Girls Ice Hockey — 10, Baseball — 8, Boys Basketball — 8,
Wrestling — 6, Golf — 7, Boys Swimming — 5, Softball — 5, Boys
Volleyball — 4, Girls Volleyball — 4.
Source: Rhode Island High School Sports

3. Jackson Prep (Jackson, Miss.)
Total: 334
Titles:
Swimming — 48, Girls Tennis — 38, Boys Tennis — 35, Boys Track — 28,
Football — 26, Baseball — 23, Boys Basketball — 21, Boys Soccer — 20,
Boys Golf — 19, Girls Track — 18, Girls Soccer — 18, Girls Basketball —
12, Boys Cross Country — 11, Fastpitch Softball — 10, Girls Cross
Country — 7.
Source: School Athletic Department

4. Marquette (Mich.)
Total: 293
Titles:
Girls Cross Country — 35, Boys Tennis — 35, Boys Swimming — 32, Boys
Cross Country — 28, Girls Swimming — 28, Girls Track — 26, Boys Golf —
16, Boys Skiing — 16, Girls Skiing — 13, Boys Basketball — 13, Boys
Track — 14, Girls Tennis — 12, Gymnastics — 12, Girls Golf — 7, Ice
Hockey — 4, Boys Wrestling — 2, Girls Basketball — 1.
Source: State association website

5. Bishop Hendricken (Warwick, R.I.)
Total: 290
Titles:
Boys Outdoor Track — 48, Boys Indoor Track — 41, Boys Swimming — 38,
Boys Cross Country — 7, Baseball — 24, Boys Basketball — 21, Football —
21, Wrestling — 12, Boys Ice Hockey — 11, Boys Volleyball — 8, Boys
Tennis — 7, Boys Golf — 6, Boys Lacrosse — 5, Unified Volleyball — 6,
Boys Soccer — 4, Unified Basketball — 1.
Source: Rhode Island High School Sports

6. Westminster (Atlanta, Ga.)
Total: 282
Titles:
Boys Swimming — 30, Girls Swimming — 28, Girls Cross Country — 34, Boys
Cross Country — 31, Boys Tennis — 26, Girls Tennis — 24, Girls Soccer —
16, Boys Soccer — 16, Boys Golf — 12, Girls Volleyball — 9, Wrestling —
8, Boys Lacrosse — 7, Boys Track — 7, Girls Track — 7, Adapted Boys
Track and Field — 7, Adapted Girls Track and Field — 7, Baseball — 4,
Girls Lacrosse — 4, Football — 3, Boys Basketball — 1, Gymnastics — 1.
Source: State association website

T7. Baylor (Chattanooga, Tenn.)
Total:
252
Titles: Baseball — 5, Boys Bowling — 1, Crew — 7, Boys Cross Country — 8, Girls Cross Country — 7, Football — 2,
Fencing — 17, Boys Golf — 20, Girls Golf — 20, Boys Lacrosse — 1, Boys
Soccer — 9, Girls Soccer — 11, Softball — 17, Boys Swimming — 30, Girls
Swimming — 19, Boys Tennis — 17, Girls Tennis — 14, Boys Track — 2,
Girls Track — 7, Volleyball — 4, Wrestling — 20, Wrestling Duals — 14.
Source: School website

T7. Barrington (R.I.)
Total: 252
Titles:
Boys Cross Country — 25, Boys Golf — 24, Boys Outdoor Track — 21, Boys
Indoor Track — 18, Girls Swimming — 15, Girls Cross Country — 14,
Football — 13, Boys Soccer — 13, Girls Lacrosse — 12, Girls Indoor Track
— 12, Girls Outdoor Track — 10, Boys Tennis — 10, Field Hockey — 9,
Boys Ice Hockey — 7, Unified Basketball — 6, Girls Tennis — 6, Girls
Basketball — 6, Girls Ice Hockey — 5, Boys Swimming — 5, Softball — 4,
Girls Volleyball — 3, Unified Volleyball — 3, Girls Soccer — 3, Baseball
— 2, Boys Basketball — 2, Cheerleading — 2, Gymnastics — 1, Boys
Volleyball — 1.
Source: Rhode Island High School Sports

9. Essex (Essex Junction, Vt.)
Total: 249
Titles:
Girls Outdoor Track — 30, Gymnastics — 29, Boys Ice Hockey — 18, Boys
Cross Country — 18, Boys Outdoor Track — 18, Girls Cross Country — 18,
Boys Indoor Track — 13, Field Hockey — 9, Girls Basketball — 9, Girls
Ice Hockey — 10, Softball — 8, Boys Soccer — 8, Girls Indoor Track — 9,
Football — 7, Boys Golf — 7, Baseball — 6, Girls Soccer — 6, Girls
Volleyball — 6, Boys Tennis — 4, Girls Nordic — 4, Wrestling — 3, Boys
Basketball — 3, Boys Lacrosse — 3, Girls Golf — 2, Girls Lacrosse — 1,
Boys Nordic — 1.
Source: State association website

10. Cherry Creek (Greenwood Village, Colo.)
Total:
248
Titles:
Boys Tennis — 47, Girls Tennis — 39, Girls Swimming — 31, Football —
14, Boys Swimming — 14, Girls Golf — 11, Girls Lacrosse — 10, Baseball —
10, Spirit — 9, Boys Golf — 9, Boys Lacrosse — 8, Boys Soccer — 7,
Girls Volleyball — 6, Boys Cross Country — 5, Boys Gymnastics — 5, Girls
Cross Country — 4, Ice Hockey — 4, Gymnastics — 3, Field Hockey — 3,
Girls Soccer — 2, Girls Track — 2, ESports — 2, Boys Basketball — 1,
Girls Basketball — 1, Boys Wrestling — 1.
Source: School website

11. Edina (Minn.)
Total:
 210
Titles:
Girls Tennis — 37, Boys Tennis — 25, Girls Swimming — 19, Boys Swimming
— 16, Boys Ice Hockey — 14, Girls Golf — 12, Boys Alpine Skiing — 10,
Girls Alpine Skiing — 10, Boys Golf — 10, Cheerleading — 8, Girls Ice Hockey — 5, Girls
Cross Country — 4, Boys Soccer — 4, Girls Gymnastics — 4, Boys
Basketball — 3, Boys Track — 3, Boys Badminton — 3, Boys Gymnastics — 2, Girls Soccer — 2,
Nordic Skiing — 2, Baseball — 2, Adaptive Floor Hockey — 2, Adaptive
Soccer — 2, Boys Cross Country — 2, Football — 6, Boys Lacrosse — 1, Girls Basketball — 1,
Robotics — 1.
Source: School website

T12. Jenks (Okla.)
Total: 207
Titles:
Boys Swimming — 23, Girls Tennis — 20, Football — 18, Boys Tennis — 17,
Girls Golf — 16, Girls Cross Country — 16, Boys Cross Country — 15,
Girls Swimming — 15, Girls Soccer — 10, Boys Soccer — 8, Girls Track and
Field — 8, Boys Golf — 8, Boys Track and Field — 8, Girls Basketball —
5, Baseball — 4, Cheerleading — 3, Slowpitch Softball — 1, Girls
Volleyball — 6, Boys Volleyball — 5, ESports — 1.
Source: State association website

T12. Christian Brothers Academy (Lincroft, N.J.)
Total:
207
Titles:
Boys Indoor Track Relays — 33, Boys Cross Country — 33, Boys Indoor
Track — 27, Boys Track — 28, Boys Tennis — 24, Boys golf — 16, Boys Swimming — 11, Boys Ice Hockey — 9, Boys
Soccer — 8, Boys Basketball — 8, Boys Rugby — 4, Boys Sailing — 3,
Baseball — 3.
Source: School website

T12. Bismarck (Bismarck, N.D.)
Total:
207
Titles: Volleyball — 2, Football — 10, Girls Golf — 1, Boys Cross Country — 20, Girls
Cross Country — 11, Boys Soccer — 5, Boys Tennis — 1, Girls Swimming — 13, Boys Basketball — 11, Girls Basketball — 2, Boys Wrestling — 45,
Dual Meet Wrestling — 19, Girls Wrestling — 2, Girls Dual Meet Wrestling — 3, Girls Ice Hockey — 1, Boys Ice Hockey — 1, Gymnastics — 4,
Baseball — 2, Softball — 1, Girls Tennis — 2, Boys Golf — 7, Girls
Soccer — 2, Boys Track — 35, Girls Track — 7.
Source: Western Dakota Association website

15. Albuquerque Academy (Albuquerque, N.M.)
Total:
 203
Titles:
Boys Tennis — 28, Boys Swimming — 25, Girls Swimming — 25, Boys Track
and Field — 18, Boys Cross Country — 16, Girls Tennis — 13, Girls Soccer
— 11, Boys Golf — 12, Boys Soccer — 11, Boys Basketball — 10, Girls
Track and Field — 8, Girls Cross Country — 8, Girls Golf — 8, Wrestling —
5, Baseball — 4, Girls Volleyball — 1.
Source: State association website

16. St. Xavier (Louisville, Ky.)
Total:
 202
Titles:
Boys Swimming — 61, Boys Tennis — 29, Boys Cross Country — 24, Boys
Golf — 21, Boys Soccer — 19, Boys Track and Field — 15, Football — 15,
Baseball — 9, Boys Basketball — 4, Boys Wrestling — 3, Boys Indoor Track
— 2.
Source: School website

T17. Campbell County (Gillette, Wyo.)
Total: 200
Titles:
Girls Cross Country — 22, Girls Swimming — 19, Boys Cross Country — 17,
Girls Basketball — 17, Boys Swimming — 16, Wrestling — 16, Boys
Basketball — 16, Boys Track and Field — 15, Girls Track and Field — 12,
Boys Tennis — 10, Girls Golf — 8, Girls Indoor Track — 7, Girls
Volleyball — 6, Girls Tennis — 4, Football — 4, Boys Golf — 4, Boys
Indoor Track — 3, Girls Soccer — 2, Boys Soccer — 1, Softball — 1.
Source: School website

T17. Mountain Brook (Birmingham, Ala.)
Total:
 200
Titles:
Girls Tennis — 34, Boys Tennis — 29, Girls Cross Country — 27, Girls
Indoor Track and Field — 24, Boys Cross Country — 17, Girls Track and
Field — 14, Boys Golf — 10, Girls Golf — 10, Girls Volleyball — 7, Boys
Basketball — 6, Girls Swimming — 6, Girls Soccer — 5, Boys Indoor Track —
4, Football — 2, Boys Soccer — 1, Boys Swimming — 1, Boys Wrestling —
1.
Source: Alabama High School Football History

19. Carmel (Ind.)
Total:
198
Titles:
Girls Swimming — 40, Boys Swimming — 25, Girls Cross Country — 20, Boys
Cross Country — 18, Girls Soccer — 15, Boys Tennis — 15, Girls Tennis —
13, Football — 9, Boys Golf — 7, Boys Basketball — 5, Boys Track — 5,
Cheerleading — 6, Girls Golf — 4, Girls Lacrosse — 4, Boys Soccer — 4,
Softball — 2, Girls Track — 2, Volleyball — 1, Boys Lacrosse — 1, Unified Flag Football — 1, Girls
Basketball — 1.
Source: School website

20. Jesuit (Portland, Ore.)
Total:
195
Titles:
Boys Tennis — 23, Girls Tennis — 17, Girls Cross Country — 16, Boys
Soccer — 17, Girls Soccer — 16, Girls Swimming — 13, Boys Golf — 10,
Boys Swimming — 11, Girls Volleyball — 9, Boys Basketball — 7, Boys
Cross Country — 8, Football — 6, Girls Golf — 6, Girls Track — 7, Girls
Skiing — 4, Boys Track — 4, Coed Skiing — 4, Girls Lacrosse — 4, Boys
Lacrosse — 3, Boys Skiing — 3, Softball — 2, Baseball — 2, Girls
Basketball — 1, Cheerleading — 1, Boys Ice Hockey — 1.
Source: School website

T21. South Kingstown (Wakefield, R.I.)
Total:
193
Titles:
Girls Outdoor Track — 39, Boys Tennis — 20, Boys Outdoor Track — 20,
Girls Cross Country — 20, Boys Cross Country — 9, Girls Indoor Track —
9, Boys Basketball — 8, Football — 9, Girls Soccer — 8, Girls Swimming —
7, Gymnastics — 6, Boys Swimming — 6, Baseball — 4, Boys volleyball —
5, Boys Soccer — 4, Girls Lacrosse — 3, Wrestling — 3, Boys Ice Hockey —
2, Girls Tennis — 2, Girls Basketball — 2, Field Hockey — 1, Softball —
1, Boys Lacrosse — 1, Girls Ice Hockey — 1, Girls volleyball — 1, Boys
Indoor Track — 1, Unified Basketball — 1.
Source: Rhode Island High School Sports

T21. Salesianum (Wilmington, Del.)
Total:
193
Titles:
Boys Cross Country — 42, Boys Swimming — 41, Boys Soccer — 22, Boys
Track — 21, Boys Indoor Track — 15, Boys Lacrosse — 15, Boys Golf — 13,
Football — 8, Baseball — 7, Boys Basketball — 3, Boys Tennis — 2, Boys
Volleyball — 2, Boys Wrestling — 2.
Source: State association website

T23. St. Paul’s Episcopal (Mobile, Ala.)
Total: 189
Titles:
Girls Track and Field — 25, Girls Indoor Track — 23, Girls Tennis — 19,
Girls Cross Country — 19, Boys Track — 17, Girls Volleyball — 16, Boys
Tennis — 14, Boys Indoor Track — 12, Boys Golf — 11, Boys Cross Country —
9, Baseball — 6, Football — 5, Boys Swimming — 4, Girls Swimming — 4,
Girls Soccer — 2, Boys Soccer — 1, Girls Basketball — 1, Girls Golf — 1.
Source: Alabama High School Football History

T23. Champlain Valley Union (Hinesburg, Vt.)
Total:
189
Titles:
Boys Basketball — 1, Girls Basketball — 9, Boys Ice Hockey — 6, Girls
Ice Hockey — 1, Baseball — 8, Boys Lacrosse — 14, Girls Lacrosse — 4,
Football — 2, Field Hockey — 4, Boys Soccer — 21, Girls Soccer — 21,
Boys Tennis — 6, Girls Tennis — 14, Boys Alpine — 4, Boys Nordic — 8,
Girls Alpine — 5, Girls Nordic — 7, Gymnastics — 3, Boys Golf — 13,
Girls Golf — 2, Boys Cross Country — 7, Girls Cross Country — 21, Boys
Indoor Track — 2, Girls Indoor Track — 2, Boys Outdoor Track — 1, Girls
Outdoor Track — 2, Boys Volleyball — 4, Girls Volleyball — 2, Girls
Ultimate — 1
Source: State association website

25. Marist (Atlanta, Ga.)
Total:
188
Titles:
Girls Tennis — 28, Girls Cross Country — 25, Girls Swimming — 13, Boys
Swimming — 10, Boys Tennis — 19, Baseball — 14, Boys Cross Country — 13,
Girls Soccer — 12, Boys Golf — 11, Girls Volleyball — 10, Adapted Girls
Track and Field — 5, Girls Track — 5, Boys Track — 4, Adapted Boys
Track and Field — 4, Football — 3, Boys Basketball — 3, Girls Basketball
— 2, Fastpitch Softball — 2, Boys Soccer — 2, Wrestling — 2, Boys
Lacrosse — 1.
Source: State association website



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8 Steps to Strengthen Esports Recruitment in Higher Education

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At Montgomery County Community College, we’ve seen this trend unfold firsthand. As an esports early adopter, our program has grown significantly over the years. Starting with 12 students when the program launched in spring 2020, we now have 170 participants in the program across our campuses. Our MCCC Mustangs eSports team recently won a fourth NJCAA esports title, making our program a top destination for community college recruits and esports fans in Pennsylvania and beyond.

For schools interested in growing their offering, here are eight steps to attract athletic talent and draw students into the program:

  1. Invest in the latest tech: Developing a robust technology infrastructure is paramount to recruitment success. Student-athletes want to see top-of-the-line consoles, controllers, headsets and equipment that will help them reach their full potential. Gaming technology should be on its own LAN with a direct connection to high-speed internet to limit potentially disastrous interruptions during gameplay. Top-of-the-line computer systems should have 32-plus gigabytes of RAM, multiple terabytes of storage and the ability to support all the latest games.
  2. Provide exciting and engaging viewership opportunities: Your technology investments should not stop at the gaming setups. Colleges need to make student-athletes feel like professionals by showcasing their talents for all to see through streaming services and in-person events. Establish a professional-looking streaming platform and give students opportunities to commentate on the performances. Invest in microphones, webcams, audio splitters and popular streaming platforms to elevate production values further. These streams will build buzz across campus and showcase your team’s talents to the public.

RELATED: What’s next for esports in higher education?

  1. Create engaging gaming spaces: Beyond the technology, higher education institutions should create compelling physical spaces in which esports teams can practice and compete. These areas should be highly visible to the rest of the school and be arranged in ways that facilitate in-person viewing. The facilities should give student-athletes a space to showcase their skills and build awareness of the program across campus. Also, a simple but often overlooked aspect of building an esports team is buying jerseys for student-athletes to provide the team with a unified look.
  2. Hire top tech talent: Optimizing and maintaining esports facilities and equipment will require sophisticated technology talent. Like any sport, it is important to hire coaches and support staff with knowledge of the equipment required for competitive gameplay. Serious programs should also consider hiring IT staff with a gaming background to further support the program as it grows.
  3. Build your social presence: Esports recruits almost always ask about the school’s social media following. Student-athletes want to make sure their talents will be captured and showcased on social media. This is one of the most important ways for student-athletes to build their personal brands and set themselves up for a potential career in esports. They want confidence that the school they play for will help them gain public awareness, build a following and cultivate a reputation in the sport.
  1. Provide support for athletes: Becoming a top esports student-athlete requires time and training. Schools can make the rest of their lives easier by offering support. This can include free tutoring sessions, flexible class scheduling, extra meal plans and mentoring opportunities — anything that makes it easier for student-athletes to compete at their best.
  2. Promote inclusivity: Esports are the most inclusive sport and should be positioned that way to prospective student-athletes. By removing barriers to entry and creating an environment of inclusivity, schools can broaden their pool of potential talent. When constructed in ways that promote diversity and inclusion, educators can create esports programs that are built to last. Not only will the program provide a safe space for students to socialize, compete, learn and grow, it will create a foundation for students to come together, build community and create a culture of belonging that improves overall student well-being.
  3. Highlight career pathways: With careers available in game design, the business of gaming, esports coaching and more, the opportunities following graduation are seemingly endless. To attract esports talent, colleges should do all they can to prepare and provide pathways to these careers for their student-athletes. This can even include building esports production, promotion and management courses into a school’s curriculum.

Technology Is the Foundation for Growth

Laying a solid technology foundation is essential for any higher-education institution looking to develop a leading esports program. Without next-generation technology, your athletes won’t be able to compete at the highest levels, engagement will lag and recruits are unlikely to seriously consider your program. Esports programs are a legitimate attraction, proven to boost enrollment, and are worth the financial investment — leading to lasting value and enrichment for both the college and its students.

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College Students Get New Free Marvel Rivals Skins in Season 4 Perks Program

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With more news surrounding Marvel Rivals’ upcoming update coming out this week, we got our first look at the next batch of College Perk Skins available at the start of Season 4 in the latest Dev Vision Vol. 9. The costume trials themselves are unique this time around, but some of them belong to characters part of the previous collection.  

Introduced in Season 3, Marvel Rivals began the College Perks program, allowing students to access 10 paid skins and their MVPs for free during a trial period. Now that the first collection, which lasted through Season 3 and Season 3.5, is coming to an end, the new College Perk costumes will be available starting Season 4 and will last throughout it and Season 4.5.

Here’s everything you need to know about the new College Perks program, what it contains, and how to sign up for it.

Peni Parker, Mantis, Magik, Hela, Mister Fantastic, and Psylocke skins in Marvel Rivals College Perks.

List of new College Perk skins in Season 4 / Image via NetEase Games

Similar to last season, college students can test out 10 paid costumes (3 Legendary, 7 Epic) and their unique MVP animations for free in Marvel Rivals Season 4 and 4.5. Once successfully verified, you can head over to the Heroes tab and manually select these trial skins so they appear on the character preview and pre-round screen. 

Here’s a list of all the costumes in the new College Perks program:

Related Article: The Marvel Rivals Summer Swimsuit Skin You Wanted is Coming in Season 4

Luna Snow Mirae 2099 Costume in Marvel Rivals.

Steps to activate College Perks in Season 4 / Image via NetEase

Players can redeem the Marvel Rivals College Perks through the in-game client by following a few simple steps:

  1. Open Marvel Rivals and go to ‘Settings.’
  2. Click on the ‘Community’ option.
  3. Click on the ‘Find College Perks’ option.
  4. Click on the yellow ‘Details’ / ‘Activation’ button.
  5. Fill in your student email address to fully verify your student status.
  6. Click on the grey ‘Get Verification Code’ button in the bottom-right.
  7. Copy the code in your student email’s inbox and paste it into the ‘Enter verification code’ box.
  8. Select ‘Verify’ in the bottom-left corner of the pop-up.

Related Article: Marvel Rivals Season 4 Leaks Tease Two New Characters

After this, the process should be complete, and each Marvel Rivals College Perks reward will immediately appear in the player’s inventory. Remember to check both your student email’s Inbox and Spam folders for the code. 

If you already verified your student ID for the Season 3 College Perks program, you will have to re-verify to access the new trial costumes.

Thor's 'Love and Thunder' skin preview in Marvel Rivals.

Eligibility requirements for the College Perks program / Epic Games; Marvel

Marvel Rivals has an official list of approved countries and universities eligible for the College Perks Program (link here). However, you might still be able to avail the perks even if your university or country is not on the list. Many players reported gaining access to the College Perks even though their institution wasn’t listed, so it’s always worth a shot. 

Alternatively, if your university is not listed, you can contact the Rivals support team and ask them to add your institution to the list in the next update cycle. 

If your College Perks verification process is not working, it’s possible your school may not be on the Marvel Rivals academic list. Similarly, the verification process will not work if you use a non-school email or if there are any typos, so make sure to double-check your spelling when entering the details. 

The College Perks program is a solid initiative for younger people to interact with the game’s monetized side after giving them a taste of several Epic and Legendary skins. As a result, they can help support the game and fund future events, including competitive tournaments like IGNITE and MRC.

Beyond the trial costumes, the Dev Vision Vol. 9 also gave us a glimpse into the new meta for Season 4 of Marvel Rivals. Many S-tier characters with incredible stats at pro play, like Emma Frost and Luna Snow, are being toned down. On the opposite end, underperforming heroes like Thor and Peni Parker are to receive notable buffs to make them more competitively viable. 





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