Motorsports
Wurth 400 DFS: DraftKings, FanDuel NASCAR Daily Fantasy Lineup Picks (2025)
Sean Engel’s NASCAR Cup Series DFS picks for the Wurth 400. Check out his DFS sleepers and top plays on DraftKings and FanDuel for the Wurth 400 (2025). The NASCAR Cup Series heads to the Lone Star State for this week’s race at Texas Motor Speedway, the Wurth 400. Texas is one of a couple […]


Sean Engel’s NASCAR Cup Series DFS picks for the Wurth 400. Check out his DFS sleepers and top plays on DraftKings and FanDuel for the Wurth 400 (2025).
The NASCAR Cup Series heads to the Lone Star State for this week’s race at Texas Motor Speedway, the Wurth 400. Texas is one of a couple of 1.5-mile intermediate oval tracks on the Cup Series schedule, and this will be the only time the Series visits the site this season.
Out of all the intermediate oval tracks, Texas has been one of the more unpredictable ones in recent seasons. This is due to multiple crashes and varying pit strategies teams have used for track position. Multiple drivers also tend to become lap leaders in Texas races, with three of the last five Cup events at the site featuring no single racer leading over 100 laps. Drivers usually struggle with Texas due to the track’s rough surface, making it difficult to maintain grip and make passes. DFS players who are playing lineups for this week’s race should be prepared for chaos by creating multiple lineups with differing driver combinations. This way, they can always maintain a chance to remain in contention to cash out regardless of the circumstances and track conditions at Texas.
Below are my NASCAR DFS lineup picks for the Jack Link’s 500 on DraftKings and FanDuel this week. This slate locks on 5/4/2025 at 3:30 p.m. EST. If you have further questions or want to discuss racing, you can find me on X at @SeanE247.
Featured Promo: Get any DFS Premium Bundle for for 30% off using code NEW! Win more with expert advice from proven winners and exclusive DFS tools. Get instant access to RotoBaller’s Lineup Optimizers, Research Stations, daily picks and VIP chat rooms across 10 sports!
Go Premium, Win More!
DFS Lineup Picks – DraftKings, FanDuel
Once you’ve read this article, be sure also to check out all of our other weekly NASCAR DFS articles to help you set your optimal DFS lineups. You should also check out our NASCAR DFS lineup tools for the ultimate combination of DFS resources to help you win big, including our Lineup Optimizer, DFS Cheat Sheet, Research Station, and more.
Disclaimer: All the drivers presented as picks for this week’s race are meant to be some of my top DFS recommendations of the week. They are not originally intended to fit all into one lineup.
Kyle Larson
Starts 4th – DK: $11K, FD: $14K
It is turning out to be another week where the drivers from Hendrick Motorsports are ending up as great options for DFS. Considering that they are the top Chevrolet team so far this season, it should be no surprise, especially when they won at Texas one year ago with Chase Elliott (DK: $9K | FD: $11K). Elliott is worth rostering this week based on his favorable track history and high upside, as is William Byron (DK: $10.8K | FD: $13.5K), who is in a great position to dominate the race early from the second position.
However, Kyle Larson should be the one to watch this week. In 17 races at Texas, Larson has one win and six top-10 finishes, but he also led 525 laps, the third-most of active drivers in the field behind Kyle Busch and Brad Keselowski. The No. 5 Chevrolet driver has led more laps at Texas than anyone else in the Next-Gen car (195) since 2022, meaning he typically finds the front of the pack. Larson also won this weekend’s Xfinity Series race at TMS while subbing for an injured Connor Zilisch.
Great way to start the weekend
pic.twitter.com/2rrR5jKnw7
— Kyle Larson (@KyleLarsonRacin) May 3, 2025
In practice, Larson displayed top-10 speeds in all categories on speed, including ranking eighth in overall lap averages and having the fourth-fastest single lap time. Although he is the most expensive driver on both DFS sites for this week’s race, he will be worth spending up for this week as it’s hard to imagine that he will not be a factor for the win, especially considering he won on a 1.5-mile intermediate earlier in the year at Homestead-Miami Speedway.
Tyler Reddick
Starts 17th – DK: $10.2K, FD: $13K
Hendrick Motorsports has won three out of the last four Cup events at Texas, outside of the All-Star race in 2022. As for the other race, they didn’t win; that was accomplished by a driver who should not be overlooked this week, Tyler Reddick of 23XI Racing.
The No. 45 Toyota driver has been one of the best overall drivers at Texas since he joined the Cup Series. In six starts at the site, Reddick has one win, four top-10 finishes, and an average finish of 9.3, ranking second among all active drivers behind Chase Briscoe. Reddick led the second-most laps of all drivers in the last three Cup races behind Larson (143) and also has the highest Driver Rating of all in that span (111.3).
In practice, Reddick ranked eighth in single-lap times and fifth in 10 consecutive lap averages in practice. 23XI has been one of the fastest teams at Texas with the Next-Gen car, and Reddick carries solid upside from his starting position. Those looking for an alternative to the Hendrick drivers at the top should consider rostering Reddick for this week’s race at Texas.
Ross Chastain
Starts 31st – DK: $8.2K, FD: $7.5K
Ross Chastain has been one of the kings of gaining positive Place Differential throughout the 2025 season. Through the season’s first 10 races, Chastain collected positive PD seven times. He only failed to obtain positive PD at Daytona due to a crash, COTA, where he had a high starting position, and Homestead, a track far from his best historically.
In eight Cup races at Texas, Chastain has three top-20 finishes. This includes two of his last three Cup starts at the site, where he has two finishes of 13th or better. He also led in each of the last three Cup events at TMS, including 33 in last year’s race before being taken out in a late race crash.
Ross Chastain priced pretty cheap at DK but a lot to like about him!
Wrecked while running in 2nd on the last lap in 2024 at Texas, finished 2nd in 2023.
Since 2024 at high-speed 1.5’s minus Texas (remember he was crashed while running in 2nd), Chastain has a 7.3 average…
— Ryan (@ifantasyrace) May 3, 2025
In practice, Chastain’s speeds were underwhelming as he ranked 32nd in overall lap averages and as high as 21st in 20 consecutive lap averages. Despite his slow practice speeds, Chastain has incredibly high upside from his starting position, and qualifying has not been the No. 1 Chevrolet driver’s strongest suit all season.
With positive PD scored five times in his Cup career with an average finish of 23.1 in eight starts at Texas, there is a pretty solid chance he will pay off for DFS lineups of all formats this week.
Did you know RotoBaller has a Premium DFS NASCAR subscription? Like what you read today? You can show your support for Sean — save 30% with code NEW when purchasing any NASCAR Premium Pass. Gain exclusive access to all of our expert Premium NASCAR articles, DFS tools, and Lineup Optimizer! Be sure to check out screenshots of NASCAR DFS winners and testimonials from RotoBaller readers and writers who have been winning using RotoBaller’s Premium NASCAR tools.
Great day today thanks for some extra help from @RotoBaller @FanRacingOnline @JoeNicely pic.twitter.com/mAIMTaEYWc
— brent buckner (@tenndolly2) August 7, 2023
Brad Keselowski
Starts 30th – DK: $7.6K, FD: $7.2K
Most drivers in Texas struggle to find consistency in finishes. However, most drivers are not Keselowski, who has been a standout performer at this track for most of his Cup career.
Always good chopping it up with a fellow Michigander! Sat down with the No. 6 of @RFKracing Brad Keselowski ahead of Sunday’s @TXMotorSpeedway race.
Keselowski has 4 straight top 10’s here, including P2 a year ago. In a slow start to ‘25, he’s eyeing his first win in Texas
pic.twitter.com/ENfP25Ocmt
— Joey Ellis (@Jellis1016) May 2, 2025
In 29 starts at TMS, Keselowski has 21 top-20 finishes, including 14 inside the top 10. Keselowski also has 685 laps led, the second-most of active drivers, and an average finish of 15.3. The No. 6 Ford driver is the only racer in the field to place in the top 10 in each of the last six Texas Cup races dating back to 2019. This includes the two seasons when the track was used for the All-Star race.
In practice, Keselowski ranked 24th in overall lap averages, but displayed top-10 speeds in the 25 and 30 consecutive lap average categories. This means that Keselowski has a car capable of moving through the field on longer runs.
Brad has yet to score a top-10 finish this year, with his best being at Las Vegas, the closest comparable track to Texas out of all that were run in the Cup Series this season. Due to his enormous upside and track history, fantasy players should highly consider Keselowski for all formats.
Ricky Stenhouse Jr.
Starts 34th – DK: $6.2K, FD: $4.5K
Ricky Stenhouse Jr is one of the most quietly productive performers of the 2025 season so far. In the first 10 races this year, Stenhouse has nine finishes with positive PD obtained and placed in the top 25 every time. The only race where Stenhouse failed to nab PD was at Bristol, where he qualified second.
In 20 Cup starts at Texas, Stenhouse has 10 top-20 finishes. The No. 47 Chevrolet driver also captured positive PD 11 times overall in his Cup career at TMS, including the last two Cup events at the track. Notably, Stenhouse also led 22 laps during the 2022 race at Texas, which was the first in the Next-Gen car.
During practice, Stenhouse ranked 35th in overall lap averages while ranking as high as 16th in 15 consecutive lap averages compared to the field. Once again, Stenhouse qualified poorly and will start deep in the field, but he has amazing upside that will make him worth rostering in DFS this week.
Ty Dillon
Starts 23rd – DK: $5.1K, FD: $4.2K
DFS players who are looking for a deeper punt option should consider Ty Dillon for this week’s race. Dillon has a history of decent finishes for the salary at Texas and is one of the cheapest drivers to consider adding for Sunday’s race.
In 12 races at Texas, Dillon has seven top-20 finishes, including last year’s race, where he placed 16th while driving for his current team, Kaulig Racing. Dillon has nine finishes with positive PD scored at TMS, including each of his last four appearances at the site. However, Dillon’s most impressive stat is how he only has one DNF in his entire Cup career at Texas and placed 24th or higher in all of his starts otherwise.
Races since last DNF in the Cup Series pic.twitter.com/QMzXSlMcRt
— NASCAR Insights (@NASCARInsights) May 2, 2025
In practice, Dillon ranked 27th in overall lap averages and ranked 31st in 10 consecutive lap averages. Despite the slow practice speeds, Dillon has plenty of cap flexibility, favorable track history, and has been one of the better overall performers available for the salary, scoring an average finish of 22.9 through the first 10 races this year.
Dillon and John Hunter Nemechek (DK: $5,6K | FD: $3.5K) are the top recommendations for fantasy players who need a driver in this salary range for this week’s race.
NASCAR DFS News and Driver Outlooks
More Fantasy NASCAR Analysis
Motorsports
Dale Earnhardt Jr.: Michigan’s Carson Hocevar reminds me of ‘a 1979 Dale Earnhardt’
BROOKLYN, MI – A 22-year-old NASCAR driver from Michigan has made a handful of enemies on the track this year, but he received high praise from one of the sport’s legends. Dale Earnhardt Jr. compared Carson Hocevar to his late father, while speaking this week on his show, The Dale Jr. Download. “I think that […]

BROOKLYN, MI – A 22-year-old NASCAR driver from Michigan has made a handful of enemies on the track this year, but he received high praise from one of the sport’s legends.
Dale Earnhardt Jr. compared Carson Hocevar to his late father, while speaking this week on his show, The Dale Jr. Download.
“I think that the guy reminds me of like a 1979 Dale Earnhardt,” Earnhardt Jr. said. “Fast. Not scared to use the front bumper. Doesn’t care if somebody gets mad about it. On the verge of becoming a star.”
Carson Hocevar, Chevrolet, signs an autograph for Braxton Loustus, 7, during the pre-race ceremony during the NASCAR FireKeepers Casino 400 at Michigan International Speedway on Sunday, Aug. 18, 2024.Devin Anderson-Torrez | MLive.com
The comments come after Hocevar tied his career-best NASCAR Cup Series finish last Sunday, finishing second at Nashville Superspeedway. But in the process, Hocevar hit Ricky Stenhouse Jr., sending him into the wall and ruining his finish.
Stenhouse wasn’t happy, and hinted at payback after the race. Stenhouse infamously punched Kyle Busch after getting crashed at the All-Star Race last year.
The next chapter in the drama could unfold at Michigan International Speedway – Hocevar’s home track. The series will race at MIS at 2 p.m. on Sunday, June 8.
Prime Video is broadcasting the race, with Earnhardt Jr. on the broadcast team.
Earnhardt Jr. said he sees a “glimpse” of his dad in a handful of drivers, including Ross Chastain and Joey Logano.
“(Hocevar) makes a lot of mistakes, ruffles a lot of feathers. But he’s very fast, very aggressive,” he said.
Hocevar, from Portage, has leaned into Dale Earnhardt comparisons this year, even buying a black No. 3 Dale Earnhardt-styled truck and driving it to a race.
Many in the industry have chastised Hocevar this week, including veteran racer Denny Hamlin.
“You may think it’s cool to be the tough guy and put on this persona of someone that’s one of the most popular drivers in our sport because he was ‘The Intimidator.’ You’re not that guy,” Hamlin said. “This is a different type of racing nowadays. It’s not the best strategy, especially as good as he’s running.”
Hocevar is 17th in points, just four points out of a potential playoff spot – and two points in front of Stenhouse.
While Earnhardt Jr. questions Hocevar’s move on Stenhouse, he doesn’t want him to change his driving style.
“I say (this all) to maybe encourage Carson to continue what he’s doing, because Dale Earnhardt ended up being a seven-time champion,” Earnhardt Jr. said. “And that aggressive style is something that endeared him to a lot of people.”
- See the new traffic patterns around Michigan International Speedway for race day
- Get tickets to the NASCAR Cup Series FireKeepers Casino 400 for as low as $80
- Country music star cancels Michigan International Speedway show, put on ‘strict vocal rest’
- Get cheap tickets to NASCAR Weekend at Michigan today
- Portage NASCAR driver inks sponsorship deal with Kalamazoo business
Motorsports
NASCAR News: Jeff Gordon issues statement as Hendrick Motorsports announce NEW multi-year partnership
NASCAR legend Jeff Gordon has spoken out as Hendrick Motorsports announced a new multi-year NASCAR partnership in an official team statement. Phorm Energy has joined the 14-time NASCAR Cup Series champions on a deal through until the end of 2027, with the agreement set to begin immediately and feature ‘dynamic marketing integrations’. This includes […]

NASCAR legend Jeff Gordon has spoken out as Hendrick Motorsports announced a new multi-year NASCAR partnership in an official team statement.
Phorm Energy has joined the 14-time NASCAR Cup Series champions on a deal through until the end of 2027, with the agreement set to begin immediately and feature ‘dynamic marketing integrations’.
This includes the primary sponsorship of the No. 24 Chevrolet, driven by William Byron, and the wider No. 24 team.
Speaking as part of the official statement confirming the news, vice chairman of Hendrick Motorsports, Jeff Gordon, said: “It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new.”
NASCAR HEADLINES: 23XI Racing set for driver contract disaster as team announce Cup Series promotion
Hendrick Motorsports announce energy drink deal
Gordon continued: “As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community,”
“We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one.
“We look forward to collaborating on a distinctive and authentic program.”
Elsewhere in the official statement, Sal Frisella, CEO of 1st Phorm, added: “Launching Phorm Energy is a huge moment for our team and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,”
“We have built this brand for people that embrace the grit and grind in their everyday lives and that’s something that Hendrick Motorsports and their drivers inherently know and understand.
“We know we found the right partner in Hendrick Motorsports and together we have big plans.”
READ MORE: Jordan-owned 23XI Racing under threat as NASCAR win huge legal ruling
What is Phorm Energy?
According to the press release, Phorm Energy is the first innovation from the partnership of Anheuser-Busch, 1st Phorm and Dana White.
The drink is set to be available in four varieties, with flavors named Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash. The drink is said to boast natural flavors, natural caffeine from green tea, electrolytes, and ingredients aimed at supporting mental focus.
Related
Motorsports
Judge rules against Michael Jordan’s team in NASCAR lawsuit – NBC Boston
A three-judge federal appellate panel ruled Thursday in favor of NASCAR in the antitrust lawsuit filed by two teams, one owned by Michael Jordan, and vacated an injunction that required 23XI Racing and Front Row Motorsports to be recognized as chartered teams as their case snakes through the legal system. Both race teams sued NASCAR late […]

A three-judge federal appellate panel ruled Thursday in favor of NASCAR in the antitrust lawsuit filed by two teams, one owned by Michael Jordan, and vacated an injunction that required 23XI Racing and Front Row Motorsports to be recognized as chartered teams as their case snakes through the legal system.
Both race teams sued NASCAR late last year after refusing to sign new agreements on charter renewals. The charter system is similar to franchises in other sports, but the charters are revocable by NASCAR and have expiration dates. 23XI, which is owned by Jordan and three-time Daytona 500 winner Denny Hamlin, allied with Front Row in suing NASCAR after 13 other organizations signed the renewals last September and those two organization refused.
“We are disappointed by today’s ruling by the Fourth Circuit Court of Appeals and are reviewing the decision to determine our next steps,” said Jeffery Kessler, attorney for 23XI and Front Row. “This ruling is based on a very narrow consideration of whether a release of claims in the charter agreements is anti-competitive and does not impact our chances of winning at trial scheduled for Dec. 1.
“We remain confident in our case and committed to racing for the entirety of this season as we continue our fight to create a fair and just economic system for stock car racing that is free of anticompetitive, monopolistic conduct.”
The two teams sued and asked for a temporary injunction that would recognize them as chartered teams for this season. The antitrust case isn’t scheduled to be heard until December.
The teams said they needed the injunction because the current charter agreement prohibits them from suing NASCAR. 23XI also argued it would be harmed because Tyler Reddick’s contract would have made him a free agent if the team could not guarantee him a charter-protected car.
The original judge ruled that NASCAR’s charter agreement likely violated antitrust law in granting the injunction. But when they heard arguments last month, the three judges at the the U.S. Court of Appeals for the Fourth Circuit in Richmond, Virginia, indicated they were skeptical of that decision.
The judges said in Thursday’s ruling they were not aware of any case that supports the lower court’s theory of antitrust law, so they vacated the injunction.
“In short, because we have found no support for the proposition that a business entity or person violates the antitrust laws by requiring a prospective participant to give a release for past conduct as a condition for doing business, we cannot conclude that the plaintiffs made a clear showing that they were likely to succeed on the merits of that theory,” the court said. “And without satisfaction of the likelihood-of-success element, the plaintiffs were not entitled to a preliminary injunction.”
The teams have 14 days to appeal to the full court. The injunction also has no bearings on the merits of the case, and the earliest NASCAR can treat the teams as unchartered — a charter guarantees their organizations a starting spot each week and prize money — is one week after the deadline to appeal, provided there is no pending appeal.
NASCAR has not said what it would do with the six charters held by the two organizations if they are returned to the sanctioning body. There are only 36 chartered cars for a 40-car field. If the teams do not appeal, the six entries would have to compete as “open” cars — which means they’d have to qualify on speed each week to make the race and they would receive a fraction of the money.
It’s not clear what would happen to Reddick’s contract. He goes to Michigan this weekend ranked sixth in the Cup Series standings. Both organizations are still seeking a win this season — Hamlin’s three victories are with Joe Gibbs Racing, the team he drives for.
Reddick is last year’s regular-season champion and competed for the Cup title last November.
Darrell “Bubba” Wallace is one of the most recognized names in NASCAR. Here’s what you need to know.
Motorsports
23XI and FRM risk losing Nascar charters after legal setback
23XI Racing and Front Row Motorsports (FRM) have suffered a major setback in their legal battle against Nascar over the charter system after the US Court of Appeals overturned the injunction agreed in December 2024. The injunction had meant 23XI and FRM were allowed to compete in the Nascar Cup Series and receive the same […]

23XI Racing and Front Row Motorsports (FRM) have suffered a major setback in their legal battle against Nascar over the charter system after the US Court of Appeals overturned the injunction agreed in December 2024.
The injunction had meant 23XI and FRM were allowed to compete in the Nascar Cup Series and receive the same benefits as other chartered teams while still pursuing their lawsuit against the series. The ruling also granted the teams permission to purchase charters from Stewart-Haas Racing and that Nascar must approve those purchases.
This has now been overturned in a hearing where judges questioned the teams’ attorney Jeffrey Kessler on why they should enjoy the benefits of the charter agreement while suing Nascar over the particulars of it. The fact this case was without precedence was cited as a key reason for the ruling, with the judges stating that the ‘theory of antitrust law’ asserted by 23XI and FRM ‘is not supported by any case of which we are aware’.
The US Court of Appeals also said that the teams failed to make a ‘clear showing that they were likely to succeed’ in their case. Without that, the injunction was revoked.
The ruling won’t take effect for two weeks, which gives 23XI and FRM the chance to appeal. But, if this passes, the teams will have to compete as open teams for the remainder of the 2025 season.
As open entries, 23XI and FRM are no longer guaranteed entry to races and will earn less than a third of what a chartered team makes for competing in a race. FRM team owner Bob Jenkins claimed in the original injunction that the payout from the purse would be so low as an open entry that it would not cover the costs of going to the racetrack.
Related posts
It should be noted, though, that both teams were prepared to enter the 2025 season as open entries before the surprise decision to allow an injunction was passed.
‘We are disappointed by today’s ruling by the Fourth Circuit Court of Appeals and are reviewing the decision to determine our next steps,’ read a statement from Kessler.
‘This ruling is based on a very narrow consideration of whether a release of claims in the charter agreements is anti-competitive and does not impact our chances of winning at trial scheduled for December 1st.
‘We remain confident in our case and committed to racing for the entirety of this season as we continue our fight to create a fair and just economic system for stock car racing that is free of anticompetitive, monopolistic conduct.’
This is the latest twist in a long and complicated case that has seen the two teams initially refuse to sign Nascar’s proposal for a new charter agreement in September 2024 before filing an antitrust lawsuit against the series, in which they accused the organisation of monopolistic practices.
Their request for an injunction was initially rejected by US District Judge Frank D Whitney, but then US District Judge Kenneth D Bell later agreed to the injunction.
The trial date for the lawsuit is set for December of this year.
Motorsports
Chase Elliott’s $12.6 billion backer made major Kyle Larson decision – Motorsport – Sports
This was only fueled further when controversial rising star Carson Hocevar was congratulated by Hendrick Motorsports vice president of competition, Chad Knaus, following his second-place finish in Nashville. However, should Elliott wind up replacing Larson, he wouldn’t have to go far for advice, with Supercar legend Shane van Gisbergen currently knee deep in his first […]

This was only fueled further when controversial rising star Carson Hocevar was congratulated by Hendrick Motorsports vice president of competition, Chad Knaus, following his second-place finish in Nashville.
However, should Elliott wind up replacing Larson, he wouldn’t have to go far for advice, with Supercar legend Shane van Gisbergen currently knee deep in his first full Cup Series season after making the move from Australia.
The 36-year-old three-time champion currently drives Trackhouse Racing’s No. 88 Chevrolet, and while he won his series debut in 2023, he has yet to return to victory lane.
Motorsports
Hendrick Motorsports Joins Forces With $140B-Backed Energy Drink Brand in Groundbreaking Multi-Year Deal
Hendrick Motorsports, the 14-time NASCAR Cup Series champions, announced a major new multi-year agreement with Phorm Energy on June 5. The innovative deal, which includes the newly introduced energy drink brand supported by beverage leader Anheuser-Busch, was effective immediately and runs through the 2027 season. This partnership agreement marks a critical collaboration for Phorm Energy, […]

Hendrick Motorsports, the 14-time NASCAR Cup Series champions, announced a major new multi-year agreement with Phorm Energy on June 5. The innovative deal, which includes the newly introduced energy drink brand supported by beverage leader Anheuser-Busch, was effective immediately and runs through the 2027 season.
This partnership agreement marks a critical collaboration for Phorm Energy, as it aims to leverage the Hendrick and NASCAR platforms’ capabilities to bring its product to the highly competitive market.
Phorm Energy Has Partnered with Hendrick Motorsports’ No. 24 in a Multi-Year Sponsorship Deal
The powerful agreement includes marketing partnerships that are a crucial part of NASCAR’s sponsorship model. Phorm Energy will assume the primary sponsorship of William Byron’s No. 24 Chevrolet Camaro ZL1 for a pair of races in the 2026 Cup Series season, expanding to four races in 2027.
Announcing a new partnership with @phormenergy because training doesn’t stop when the race does.
https://t.co/7bInbciLjV pic.twitter.com/9jicgRGmGm
— Hendrick Motorsports (@TeamHendrick) June 5, 2025
Apart from anchor sponsorships, Phorm Energy will also become a full season associate partner. The beverage company seeks to raise its stature by partnering with the No. 5, No. 24, and No. 48 Chevrolets driven by Kyle Larson, William Byron, and Alex Bowman, respectively.
The multi-year contract includes the 2025, 2026, and 2027 NASCAR seasons. Sal Frisella, CEO of 1st Phorm, emphasized the need for strategic alignment.
“Launching Phorm Energy is a huge moment for our team, and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,” Frisella stated, via Racing America.
“We have built this brand for people that embrace the grit and grind in their everyday lives and that’s something that Hendrick Motorsports and their drivers inherently know and understand. We know we found the right partner in Hendrick Motorsports and together we have big plans.”
Performance Center Partnership Fuels Hendrick’s Athlete Development
The collaboration extends far beyond the racetrack. It deeply integrates into Hendrick Motorsports’ significant investment in athlete performance and well-being. Phorm Energy branding and products will feature prominently within the team’s new 35,000-square-foot athletic center and corporate meeting space.
Construction crews broke ground on this flagship complex at Hendrick’s North Carolina campus in April 2025. It will function as the central hub for Hendrick Motorsports’ training regimens, recovery protocols, and overall health initiatives. Phorm Energy’s presence there underscores the shared focus on peak performance.
Jeff Gordon, Vice Chairman of Hendrick Motorsports, highlighted the opportunity and alignment. “It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” Gordon said.
“As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community. We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”
The newly launched beverage company is trying to grab the NASCAR market by endorsing high-profile faces. Phorm recently endorsed Kyle Busch, the two-time NASCAR Cup Series champion, despite his rocky 2025 season.
Phorm Energy — the first product from the partnership of Anheuser-Busch, 1st Phorm, and UFC President Dana White — enters the market with four varieties: Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash.
-
College Sports2 weeks ago
Portal Update – Basketball and Gymnastics Take Hits
-
College Sports3 weeks ago
Portal Update – Basketball and Gymnastics Take Hits
-
Professional Sports2 weeks ago
Jon Jones answers UFC retirement speculation as fans accuse champion of 'holding the belt …
-
Health3 weeks ago
BYU women's basketball guard injures ACL twice
-
NIL2 weeks ago
2025 NCAA Softball Tournament Bracket: Women’s College World Series bracket, schedule set
-
Youtube2 weeks ago
Xavier Legette taught Marty Smith his signature celly
-
High School Sports2 weeks ago
Today in the MHSAA
-
College Sports3 weeks ago
IU basketball recruiting
-
College Sports2 weeks ago
NCDC Commitment Profiles: Cyclones’ Martins Moving On to Saint Anselm College • USPHL
-
Health3 weeks ago
New training facility opens in Reading for athletes' mental and physical advancement