NIL
Pathway Sports sets sights on maximizing returns for players in college football video game space

Casey Schwab’s background doesn’t exactly scream “gamer.”
A Wisconsin graduate with a law degree from Southern Cal, Schwab’s career has included stops at NFL Network, Fox and, eventually, the NFLPA, running business and legal affairs for NFL Players Inc. He followed all that by founding Altius Sports Partners in 2020 amid the advent of NIL.
So, how and why, with a CV like that, is Schwab’s latest venture centered on, of all things, video games?
“There’s a lot of uncertainty [in the college space] around revenue sharing, the [House] settlement, employment status — or not employment status — collective bargaining,” he said. “But there’s not a lot of uncertainty around the commercial opportunities for college football players when it comes to video games.”
That clarity is why Schwab has moved on to a new venture — Pathway Sports and Entertainment.
Pathway’s business model is simple: The company aims to develop a video game group license for college football players by offering individual upfront payments of $1,500.
The real potential comes as those players signed on with Pathway could earn further compensation, should the group license subsequently be sold to a developer such as Electronic Arts, at which time players would receive no less than 70% of the net royalties.
So far, that pitch has been heard loud and clear.
Pathway has signed more than 2,700 players across the Power Four, just under half the total scholarship athletes at that level. That includes inking deals with at least 75% of the rosters at Alabama, Baylor, Texas, Georgia, Tennessee, Oregon, Nebraska, Wisconsin, SMU, Washington, Texas Tech and South Carolina, among others.
“It’s incumbent on us to perform,” said Eric Winston, president of Winners Alliance, the firm backing Pathway financially. “We’re not telling college players, ‘Hey, trust us,’ or ‘There’s a hope and a prayer and we’ll see what we can do.’ We’re out laying capital to these players so that they’re no worse off than the baseline — and we still believe that we can do multiples of that baseline better over time.”
The college football video game ecosystem exists in a relatively monopolistic state — opening the door for a disrupter such as Pathway.
EA, which declined to comment for this story when reached by Sports Business Journal, signed more than 11,000 athletes in relaunching its college football franchise last year via EA Sports College Football 25.
Those deals are technically individual and nonexclusive, though the majority of those athletes are also part of a group licensing agreement with OneTeam, which handles player payments and other responsibilities related to the game.
Pathway’s approach, albeit more aggressive, is essentially betting if it can sign enough players, developers would have to buy its group license in order to maintain a certain level of user experience.
After all, would the lone major college football video game sell to its maximum potential without half the players in the Power Four?
“There have been some headwinds,” Schwab conceded. “There’ve been some people who are confused by what we’re doing. There are some people who are challenged by what we’re doing. All of those are to be expected and, frankly, welcomed when you’re trying to disrupt and innovate and do something new.”
The announcement dropped like a hopeful hammer.
“For those who never stopped believing…” the post from EA Sports College’s X account read on Feb. 2, 2021, confirming the return of a college football video game.
While it was three more years before users had a downloadable game in front of them, EA Sports College Football 25 has since become the bestselling sports video game of all time, according to Circana (EA has not disclosed its exact sales figures).
“I was expecting it to debut as the biggest college football game in a launch month,” Mat Piscatella, Circana executive director, video games, told SBJ last year. “But I did not expect it to more than triple the lifetime dollar sales of the previous bestselling game [NCAA Football 07].”
For what massive success the revamped franchise has enjoyed after a decade-long hiatus, there has been ample consternation over athletes’ compensation related to their inclusion in the game.
The initial wave of onboarding real players into EA Sports College Football 25 — a significant shift from past iterations, given restrictions around NIL at the time — was done via a joint effort by EA, Learfield and OneTeam Partners.
Players were offered a flat payment of $600, regardless of position or school, along with a copy of the game for either PlayStation or Xbox. Cover athlete and “Ambassador” deals also were struck with a select number of athletes (terms of those deals have not been made public).
The issue Pathway intends to rectify: The upfront cash paid to players reflected neither their value to the game nor offered them a stake in how well it sold.
“Whether it‘s EA, whether it‘s whomever, we really think that we can bring value into a place that, quite frankly, players have not received it yet,” Winston said. “That just comes back to that core premise of why we’re doing this.”
Pathway’s efforts aren’t entirely novel, considering the machinations entailed in launching EA Sports College Football 25. But the backing behind Pathway, its key players and the group’s early returns are significant enough to merit notice.
The company’s three-person leadership team includes Schwab, former Georgia NIL collective frontman Matt Hibbs and Bob Philp, a longtime sports marketing executive most recently at CAA and Roc Nation. It also added Sami Robbins, who’d been managing college NIL partnerships at OneTeam, as its new director of college.
“Between myself, our investors and our operational team, we have quite literally decades of experience of structuring those deals, monetizing those deals, maximizing those deals for the athletes,” Schwab said.
In all, signing every scholarship player at the FBS level (134 schools) using Pathway’s $1,500 baseline could cost more than $17 million, or around $127,000 per school.
The company also is creating an activation program slated to feature up to 200 athletes for varying opportunities beyond the base payment.
Winners Alliance — an agency that has handled group licensing efforts in professional tennis and cricket and is headed up by OneTeam founding CEO Ahmad Nassar — is fronting the money to get Pathway off the ground. Winston declined to disclose how much is being invested, but it‘s understood enough capital has been poured in to pay players for multiple years.
Eventually, though, there will need to be a return on that investment.
Schwab told SBJ that Pathway’s profit plan centers on taking a cut of any deal that might be struck with potential game developers.
For example, Pathway and EA could hypothetically agree to a deal granting Pathway 10% of game sales in exchange for EA incorporating those players captured under the group license. If that game recorded $340 million in sales, Pathway would net $34 million, or double the rough investment it would take to sign all 11,000-plus FBS players.
Schwab noted at least 70% of the profit Pathway generates from a group license sale will go toward players. In this case, around $24 million of the theoretical $34 million agreement would be earmarked for athletes (about $2,100 per person) — $17 million toward the initial investments the company made in player signings, and roughly $7 million in new money. Pathway would then pocket the remaining $10 million.
“They have a value proposition for college players that is unique to anything else I‘ve seen in this space,” Arizona Cardinals tackle and Pathway adviser Kelvin Beachum said in a statement provided to SBJ. “They have a dedicated team and long-term vision that puts the players first, which is something I wish I had as a college player.”
Pathway has roared out of the gates since its first set of meetings with teams in February, but forecasting its long-term feasibility and potential isn’t as simple as back-of-the-napkin math.
For one, Pathway and EA have no current business relationship in place, and the latter is certainly under no obligation to create one.
There’s also competition on the market.
OneTeam — which handled NIL agreements for EA ahead of last year’s launch of College Football 25, and has played a major role with the NFLPA and EA’s Madden arrangement since 2020 — upped its one-time payments to athletes from $600 to $1,500 in March.
Still, the swath of agreements Pathway has struck should have a consequential impact in the not-too-distant future.
The deals the company inked in recent months are nonexclusive in 2025, but become exclusive in 2026 and extend through a player’s eligibility (exclusivity would end at that point).
More significant, Pathway also has included a right of first refusal in its deals for players who make a pro roster, giving the company a 90-day window to negotiate video game rights for those athletes.
That could theoretically create an impasse (or, on the flip side, incentivize partnership) between Pathway, the NFLPA, OneTeam and EA related to group licensing and the Madden franchise.
The NFLPA and OneTeam declined to comment for this story when reached by SBJ.
Schwab, however, insisted the ROFR included in Pathway’s deals is unlikely to be exercised.
“The only way it would make sense for us, or anybody, to exercise that right is if we had a deal with a video game developer to go pay more for those rights,” he said. “The analogy is if somebody has a right of first refusal on my house, and I’m trying to sell my house, I‘m going to be able to drive the rest of the market up for the value of my house.”
Pathway may also serve purposes beyond college football video games — though Schwab is adamant it‘s not a precursor to a union.
The company’s advisory board includes co-head of WME Sports Karen Brodkin and National Association of Basketball Coaches Executive Director Craig Robinson, suggesting a potential foray into college basketball.
More immediately, college sports leaders are determined to avoid classifying athletes as employees, despite seeking a way to collectively bargain (federal law requires one be deemed an employee in order to do so). Group licensing, thus, might provide a way to pseudo-organize without needing employee status or an antitrust exemption from Congress.
The approach is also one schools may look toward in a post-House settlement world, where NIL deals are likely to face more scrutiny from a Deloitte-run clearinghouse designed to judge fair market value on agreements worth $600 or more.
“I‘m a firm believer that the path forward [for college sports] is a situation where the student athletes can act collectively and we can reach an agreement with them in some form,” said former Notre Dame AD Jack Swarbrick, who‘s serving as an adviser for Pathway. “There are a lot of different ways to skin that cat, and so I‘m super supportive of anybody who‘s laying the groundwork for that. Casey certainly is.”

NIL
Texas Tech announces football staff contract extensions
LUBBOCK, Texas – Texas Tech announced Tuesday it has come to terms on contract extensions for four key members of its football coaching staff: general manager James Blanchard, offensive coordinator Mack Leftwich, associate head coach and special teams coordinator Kenny Perry and defensive coordinator Shiel Wood.
Texas Tech agreed to the extensions with Blanchard and its three coordinators in recent weeks, pushing each of their contracts through the 2028 season with significant financial investments included as well as a revised buyout structure. McGuire, himself, agreed to a new seven-year contract following the regular season, only days prior to leading the Red Raiders to their first Big 12 Conference title in school history.
“I appreciate Kirby Hocutt and our administration for proactively investing in the future of our football program,” McGuire said. “Our expectation is to compete annually for championships with this staff and the resources we have in place here at Texas Tech. While we still have goals in front of us this season, we’re thankful to have the support of an incredible fan base and administration that believes strongly in the future of this program.”
Texas Tech enters the College Football Playoff Quarterfinal at the Capital One Orange Bowl with a 12-1 record, having already snapped the single-season school record for wins ahead of a potential matchup with either No. 5 Oregon or No. 12 seed James Madison. The Red Raiders are in the College Football Playoff for the first time in program history following a 34-7 rout over previously-No. 11 BYU in the Edward Jones Big 12 Championship.
Texas Tech has dominated opponents this season with all 12 wins coming by at least 20 points. In the process, the Red Raiders joined only Alabama in 2018 as the only teams in the Associated Press era (since 1936) to record 12 or more wins by 20-plus points prior to a bowl game. The 12 wins by that margin are already both a Texas Tech and Big 12 Conference record and are one shy of the FBS record that was set by Clemson in 2018.
The Red Raiders’ success has stemmed from all three sides of the ball with a stingy defense, another high-scoring offense and an aggressive approach on special teams. To date, Texas Tech is the only team in the country to rank in the top five for scoring offense (42.5), scoring defense (10.9), total offense (480.3 yards per game) and total defense (254.4 yards allowed per game). The Red Raiders are also the FBS leaders in both takeaways (31) and rush defense (68.5 yards allowed per game) and rank 10th for passing offense (289.4 yards per game), creating the balance McGuire desired upon his hiring four years ago.
On special teams, the Red Raiders have combined to block five kicks this season, which is tied with Penn State for the most in the FBS. Texas Tech has been among the most-aggressive teams in the country under Perry, blocking a total of 14 kicks during his four seasons, which leads all Big 12 programs during that span and ranks in the top five nationally. Texas Tech is also the only team in the country to rank in the top 20 for both kick return average and kickoff return defense this season, all while boasting a Paul Hornung finalist in running back and returner J’Koby Williams and a Lou Groza semifinalist in kicker Stone Harrington.
Perry was a charter member of McGuire’s staff upon his hiring prior to the 2022 season as he has been part of four-consecutive bowl appearances and 25 wins over Big 12 opponents, the most in the conference during that span. Both Leftwich and Wood are completing their first seasons on staff after arriving this past offseason on three-year contracts.
Kickoff for the Capital One Orange Bowl is set for 11 a.m. CT on New Year’s Day with coverage provided on ESPN and the Texas Tech Sports Network.
NIL
Paul Finebaum labels newly unemployed college football coach as ‘arrogant’
It’s no surprise that opinionated college football personality Paul Finebaum had some pointed responses when asked to describe certain college football coaches with just one word.
But his description for former LSU and Notre Dame coach Brian Kelly was particularly interesting.
“Arrogant,” Finebaum said.
We asked for one word to describe these top college football coaches, and @finebaum did not disappoint. pic.twitter.com/9KmL2oTMPJ
— Alabama Crimson Tide | AL.com (@aldotcomTide) December 16, 2025
In the spirit of the bit, he didn’t expound on the label, and many college football fans will surely nod at that description for the fired former Tigers coach. But what makes it interesting in this case is that Finebaum had Kelly as a weekly guest on Mondays during the football season and was usually very deferential to the coach for taking the time to join him.
“Coach, always appreciate you coming on, on Monday,” Finebaum said to close out Kelly’s last weekly appearance before he was fired on Oct. 26.
That said, he’s not wrong.
There’s a reason there has been almost zero buzz around Kelly’s name for any job opening this cycle, despite his status as the winningest active coach in college football with an official record of 297-109-2 across his tenures at Division II Grand Valley State, Central Michigan, Cincinnati, Notre Dame and LSU, with 21 more wins officially vacated from his Notre Dame record.
Kelly stunned the college football world when he left Notre Dame after 12 seasons and five straight double-digit-win seasons, including 11-1 in his final year there in 2021, for LSU while saying publicly that he wanted “to be in an environment where I have the resources to win a national championship.”
Never mind that Kelly had led Notre Dame to the national championship game after the 2012 season, losing to Alabama, and that, without him, the Fighting Irish reached the national championship game last year (losing to Ohio State).
He drew further ire when he said he was rooting for the Irish in that title game last year while noting that he had recruited many of the players involved.
Of course, Kelly’s LSU tenure seemed misfit almost from the start when he slipped into a fake southern accent during his introductory press conference.
1 day at LSU Brian Kelly has developed a southern accent pic.twitter.com/ct8PUpcEEE
— Pardon My Take (@PardonMyTake) December 3, 2021
Then there was the awkward video of Kelly showing off his dance moves with a recruit …
LSU coach Brian Kelly is dancing again — this time with TE target Danny Lewis.
Rate his dance moves 🕺👇
— Rivals High School (@RivalsHS) January 29, 2022
But the biggest problem was that Kelly simply didn’t win enough in Baton Rouge. He never reached a College Football Playoff with the Tigers, never finished higher than No. 12 in the final rankings, dipped to 9-4 last year and then 5-3 this season before he was fired.
NIL
Elon Announces 2026 Football Schedule
Football
Elon Athletics
Five-Game Home Slate, Road Trip To Stanford Highlight Schedule
ELON – Elon football head coach Tony Trisciani and the Phoenix released their 2026 football schedule Tuesday afternoon in conjunction with an announcement from the Coastal Athletic Association. The 11-game schedule is highlighted by a mid-October trip to Stanford and an eight-game CAA slate that gets started in week two.
The Phoenix will play five home games at Rhodes Stadium, including Sept. 26 for Family Weekend against Maine and Oct. 10 for Homecoming against Wofford.
Elon opens the season with two straight road games at Davidson (Sept. 5) and CAA foe Rhode Island (Sept. 12). The Phoenix defeated the Wildcats 55-7 in its 2025 home opener. The trip to Rhode Island will be Elon’s first since 2022.
Elon plays its home opener on Sept. 19 against CAA newcomer Sacred Heart and then closes out the month of September by hosting Maine on Sept. 26 for Family Weekend.
After completing the first half of its CAA schedule by returning to the northeast to face New Hampshire on Oct. 3, the Phoenix welcomes former Southern Conference rival Wofford to Rhodes Stadium for Homecoming on Oct. 10. It’ll serve as Elon’s only home game in October.
Elon will make its first-ever West Coast trip to face Stanford on Oct. 17, marking the fourth straight season it has clashed with an ACC opponent. A bye week will then lead to another October road game at North Carolina A&T on Halloween (Oct. 31).
The Phoenix closes its home schedule against Hampton (Nov. 7) and Campbell (Nov. 14) before playing its regular-season finale at Towson (Nov. 21), a squad it defeated 17-3 on the road in 2025.
2026 ELON FOOTBALL SCHEDULE
Aug. 29 – Bye
Sept. 5 – at Davidson
Sept. 12 – at Rhode Island
Sept. 19 – vs. Sacred Heart
Sept. 26 – vs. Maine (Family Weekend)
Oct. 3 – at New Hampshire
Oct. 10 – vs. Wofford (Homecoming)
Oct. 17 – at Stanford
Oct. 24 – Bye
Oct. 31 – at North Carolina A&T
Nov. 7 – vs. Hampton
Nov. 14 – vs. Campbell
Nov. 21 – at Towson
* Game times will be announced at a later date
SUPPORT THE PHOENIX
2026 Elon Football Season tickets are available now at ElonTickets.com. Fans can support Elon Athletics through the Phoenix Club.
STAY POSTED
For further coverage of Elon Football, follow the Phoenix on X (@ElonFootball) and Instagram (@ElonFB).
NIL
Patriots Lessons, NIL Chaos & His Post-NFL Career
In Season 2, Episode 10 of Portfolio Players presented by E*TRADE from Morgan Stanley, Brian Hoyer offers an inside look at how NIL (name, image, and likeness) collectives, and program infrastructure are transforming college football. As a longtime NFL quarterback and current partner at Legacy25, Hoyer brings a rare combination of on-field experience and operational insight into how the athlete pipeline is shifting.
He details why today’s college landscape mirrors professional sports, how donor fatigue and escalating expectations impact programs, and why collectives must prioritize financial education and long-term planning. Hoyer also explains the role of Legacy25 in supporting athletes across multiple sports and why non-revenue programs are increasingly turning to NIL as a competitive advantage.
Drawing from his years with the Patriots, Hoyer reflects on the leadership lessons, discipline, and organizational standards that now inform his post-football career. With thoughtful commentary on NIL, athlete development, and long-term sustainability, Hoyer paints a clear picture of where college athletics is heading and what it will take to succeed.
NIL
Eli Drinkwitz details conversations with other coaches about challenges facing college football
Eli Drinkwitz is frustrated with a lot of aspects of the current world of college football, and he believes other coaches share that sentiment. The Missouri head man opened up about his gripes in a recent press conference, prompted by a question about the recent College Sports Commission finalizing a participation agreement with the power conferences.
The agreement ushered in the era of revenue sharing in college sports and put NIL guidelines on schools. But Drinkwitz believes there’s still more that needs to be done to come up with a system of rules that everyone can be happy with.
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“There’s a lot of coaches discussing it and frustrated, in my opinion,” he said. “I understand the national sentiment because of the salary ranges of head coaches, it feels like we’re complaining. But we’re really not. We’re trying to sound some warning bells. …The system that we’re in is really sick right now. College football is sick and showing signs of this thing really cracking moving forward, and we need to get something under control.”
Per the agreement, a copy of which was obtained by On3’s Pete Nakos, schools are required to waive their right to sue the CSC. Additionally, schools are to agree to the rules in place following House settlement approval, including roster limits and other NIL compliance rules.
If a school violates any of the rules in place by the participation agreement, they “shall be subject to fines, penalties or other sanctions for these matters,” the 11-page document reads. While punishments are not yet finalized, schools could lose out on conference revenue or receive a limited postseason ban if they – or other associated entities – file suit against the CSC.
But that’s not the only issue Eli Drinkwitz and other coaches are watching. The Mizzou coach also pointed to an ongoing lawsuit that could potentially grant a fifth-year of eligibility to numerous players, as well as the topic of tampering, which he claimed is not punished at all.
“I think we’re all waiting with baited breath trying to wait on what’s going to happen with this fifth-year lawsuit in Nashville, where you could have a flurry of fifth-year guys now being eligibile,” Drinkwitz said. “That would just throw a completely new wrinkle in the system. Tampering is at the highest level. There is no such thing as tampering because there’s nobody that’s been punished for tampering. Everybody on my roster is being called. I had a dad call me and say — and I called the head coaches at their schools — that, ‘This school and this school and this school called offering this much money.’ You’re putting a lot of pressure on young men.
“We’re paying them, as 1099 employees, a lot of money. We’re not offering any type of retirement. We’re not offering any type of health benefits. We’ve worked around the system and then tried to create that as the system instead of creating a functioning way moving forward and making sure that it works for everybody. Whether that’s collective bargaining, whether that’s making them employees, whether that’s antitrust legislation that protects the commissioner of the SEC or the NCAA from lawsuit, something needs to be done.”
Finally, Eli Drinkwitz invoked Nick Saban with his final point. He mentioned how, during meetings, Saban would always talk about making sure that his players were prepared for life after football, especially for those that didn’t end up playing in the NFL.
Drinkwitz believes that might be getting lost a bit with the worry about revenue and all the changes being made to increase it. But he stated that he got into coaching for different reasons, and knows many other who still feel the same way.
“A lot of us got into college athletics because we wanted to help these young men grow and develop, and I think we’re still doing that mission,” he said. “But it’s getting really hard because coach (Nick) Saban used to talk about all the time, creating value for yourself. When he talked about it, he wasn’t just talking about value for the NFL. He was talking about creating value for yourself with a college degree. You’ve lost that aspect of it.
“These guys are going to create tremendous value for themselves playing the game of football, and that’s awesome. We love that these guys are getting paid. I love that last week, these guys went out with their own money and bought gifts for Coyote Hill. But also, my job is to look at them three or four years down the road. How many of them are in a better position because they played football because they transferred four times? That’s just the system that we’ve created. Not all freedom is good freedom.”
NIL
Downtown Athletic Club of Hawai‘i Gives $300,000 to Boost the ’Bows NIL fund
The University of Hawai’i Athletics Department has received a $300,000 gift from the Downtown Athletic Club of Hawai’i (DACH) to support the Rainbow Warrior football program through the team’s Boost the ‘Bows Fund, which is set up to support UH Athletics’ ability to recruit and retain elite student-athletes.
The contribution is a major philanthropic commitment to the Football NIL fund and marks a significant milestone for UH Athletics as it adapts to the rapidly changing landscape of college sports.
College athletics has undergone a significant transformation in recent years with the emergence of Name, Image, and Likeness (NIL) programs, which allow student-athletes to receive compensation for endorsements, appearances, and other partnerships.
“University of Hawaiʻi NIL support is essential to retaining and recruiting top student-athletes who choose to represent the State of Hawaiʻi,” said UH head coach Timmy Chang. “In today’s collegiate landscape, NIL opportunities directly impact the current and future success of our programs.
“Donations from partners like DACH play a vital role in providing our student-athletes with the resources they need to compete at the highest level. With continued support from the community and donors, University of Hawaiʻi NIL can reach its full potential. Please support the University of Hawaiʻi NIL as we continue to build excellence and proudly represent the Pacific as the region’s No. 1 university.”
Over the past few years, DACH has been involved in supporting UH student-athletes with various NIL opportunities. As the landscape has continued to evolve, and with new guidelines now allowing the University to directly manage institutional NIL agreements with student-athletes, DACH has chosen to contribute the remaining funds directly to the Boost the ‘Bows Fund. This approach allows UH Athletics to administer NIL support in a centralized and coordinated way.
“This was a collaborative effort from several leading Hawai’i organizations, including aio, American Savings Bank, Central Pacific Bank, First Hawaiian Bank, Queen’s Health Systems, Hawai’i Pacific Health, HMSA, Island Insurance, and the Waterhouse Foundation, all of whom share a commitment to strengthening the future of UH Athletics.” said Brandon Kurisu, Vice President for DACH, which was formed in 2012 by the owners and top executives of trusted downtown Hawai’i businesses. “Boost the ‘Bows is a vital tool for building a strong, competitive program, and we’re proud to support the student-athletes who inspire our community.”
The framework for college athletics recently changed once again following the House v. NCAA settlement, which allows universities, for the first time, to enter into direct, institutional NIL agreements with student-athletes across all sports. This change gives athletics departments a crucial new tool to remain competitive in recruiting and retaining top talent, especially for programs like UH football that rely on homegrown athletes and statewide support.
“The Downtown Athletic Club’s gift is an investment in the future of our football program,” said UH Athletics Director Matt Elliott. “It helps us remain competitive and is the first of what we hope will be many commitments in this new era of NIL. A big mahalo to DACH for their generosity and commitment and support of our program.”
Businesses, organizations, and individuals interested in supporting UH student-athletes can learn more about the Boost the ‘Bows Fund and how they can get involved by visiting Support Our Team, Hawai’i’s Team.
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