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Here’s how sports teams can integrate technology

With the sports industry currently generating $159 billion in global revenue, there’s no shortage of opportunities to capitalize on the insatiable demand for all types of sports engagement for participants and spectators alike. The technology industry and startup world have certainly taken notice, with entrepreneurs building new and innovative products worldwide to capitalize on the […]

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With the sports industry currently generating $159 billion in global revenue, there’s no shortage of opportunities to capitalize on the insatiable demand for all types of sports engagement for participants and spectators alike. The technology industry and startup world have certainly taken notice, with entrepreneurs building new and innovative products worldwide to capitalize on the global demand.

Here are some areas where technology is changing the sports world and transforming experiences for everyone, from the youngest fans to the richest owners.

Team-focused tech

Technology has revolutionized sports teams’ front offices, improving team performance and franchise financial performance. Teams have made significant strides to improve team performance by conducting rigorous data collection and analysis on players, the team and even stadium performance. Front offices should ensure proper data analytics tools like Tableau are set to aggregate and present data effectively, freeing teams to focus on analyzing and cutting data to discover key insights. 

Accounting and finance teams should also ensure the right configuration of enterprise resource planning software such as NetSuite and Sage Intacct. These all-in-one ERPs continue to add additional modules and capabilities, including artificial intelligence, giving CFOs and finance teams better insight into operations. Owners can also leverage technology to manage their teams effectively, as well as other investments, providing family offices with the right tools to grow their portfolios around their flagship franchises.

Player-focused tech

Wearable technology is not new, but evolving applications have enhanced the performance of professional and amateur athletes. Wearables now provide insights well beyond simple heart rate monitors and geolocation technologies, like sensors in ski shoes or foot-to-ball interactions for soccer players. Virtual reality simulators can uncover key changes in swing angles for golfers and baseball players, for instance, while the NFL has used shock absorption sensors to improve football helmet safety.

With the youth sports industry already worth $30 billion and continuing to grow, these technologies are finding new audiences for tracking youth player performance. Startups have even designed software to manage youth sports leagues, engage trainers in person or virtually and engage professional teams looking to scout the best youth talent worldwide.

Startups should ensure they comply with regulations related to personal health data and have protections in place to guard against other cyber risks.

Fan-focused tech

With fan engagement at an all-time high, innovation is unlocking new opportunities to improve the fan experience at events and at home. Companies can use on-screen analytics and connected delivery platforms to enhance sports TV programming. Concurrent with these enhancements, the largest tech companies are seeking to expand their media offerings, targeting sports fans with high engagement and loyalty. Moreover, sports betting has continued to grow, with numerous apps offering in-game, micro-betting or daily fantasy sports leagues.

In-person events are being transformed by the creation of smart stadiums, which integrate sensors, cameras, and IoT technologies to enhance the fan experience. The smart stadium market is expected to grow by 20.6% annually to $29.39 billion in revenue from 2023 to 2030, according to Grand View Research. Digital content management enhances the visuals for the fans, with cell phones and even wearables offering the potential for immersive experiences within the event. These technologies can also make it easier for advertisers to engage fans with their products in unique ways, tailoring the stadium experience. With increased wireless connectivity, fans use their smartphones to share their experiences with others in the stadium and around the world, creating a fusion of the physical and digital fan base.

Companies embracing technology for the fan experience should ensure smart stadium solutions are not only secure from cybersecurity threats, but are also designed to handle the increased digital connectivity, with sufficient bandwidth for public safety, crowd management, on-premise security coordination, and digital signage solutions. Companies should also evaluate the environmental and operational efficiencies gained from automated energy management systems, which can provide significant benefits for temperature control and environmental compliance.



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SEVENTEEN and UNESCO: Youth Well-Being Initiative

GLASGOW, Scotland — On June 26, 2024, K-Pop Group SEVENTEEN and UNESCO announced their joint initiative for youth well-being: “Going Together – For Youth Creativity and Well-Being.”  The initiative aims to promote youth expression and empower them to combat world issues. To do this, young people from around the world submitted proposals the initiative may […]

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GLASGOW, Scotland — On June 26, 2024, K-Pop Group SEVENTEEN and UNESCO announced their joint initiative for youth well-being: “Going Together – For Youth Creativity and Well-Being.”  The initiative aims to promote youth expression and empower them to combat world issues. To do this, young people from around the world submitted proposals the initiative may select to support. In February 2025, Going Together announced 100 winners from 70 countries.

SEVENTEEN and UNESCO

The sensational, cult-following Korean boy band SEVENTEEN is contributing $1 million to the youth initiative, according to UNESCO. The 13-member group made their first public appearance in 2015. Although immediately popular, the group’s fame has only grown. SEVENTEEN has received nominations for the iHeart Radio Music Awards, MTV Video Music Awards, American Music Awards and the Asia Artist Awards. Their album FML was the highest-selling record of 2023, and they have played iconic stages such as Glastonbury.

UNESCO is SEVENTEEN’s counterpart in the “Going Together – For Youth Creativity and Well-Being” initiative. UNESCO aims to fight global issues while particularly protecting education and culture. With its resources and international reputation, UNESCO will provide the tools to support the projects chosen by the initiative.

The Going Together Initiative

As said in its name, “Going Together” promotes youth creativity and well-being. The initiative supports projects led by young people aged 18 to 30 years old using music, the arts and sport to empower youth, according to UNESCO.

The initiative provides selected projects with funding, training sessions and mentoring to help develop their projects in a way that will result in the greatest positive impact possible. Support from the initiative will empower both individuals impacted by and who lead selected projects. The financial grant particularly increases cash flow into these challenge-stricken areas. Empowerment and increased funding combat poverty, an additional benefit from SEVENTEEN and UNESCO’s “Going Together – For Youth Creativity and Well-Being” Initiative.

Somalia: Kick Start for Equality

Led by Amoun Aden, Kick Start for Equality – Using Sports and Arts for Girls Rights, was selected by ‘Going Together’ in Somalia. Women lead the initiative and aim to use interaction with sport and the arts to foster stronger communal ties and to enhance women’s rights.

Kick Start for Equality is a part of the UBAH Inspire Initiative Organization. Established in 2017, UBAH strengthens confidence and social ties in women and girls through providing opportunities for involvement in sport, education, networking and skill development. The selection of its subsidiary by the ‘Going Together’ initiative will expand the organization’s impact, allowing it to empower more women and girls.

Other Initiatives

Due to the newness of the selected initiatives, information on project specifics is limited. However, most of the initiatives are in developing countries in Africa, South Asia and Latin America. For example, Project Palabasa is a project in the Philippines aiming to enhance youth literacy and interest in reading.

The intended impact of K-Pop Group SEVENTEEN and UNESCO’s youth well-being initiative is seen in their selection of projects globally that promote well-being through music, the arts and sport. These efforts impact poverty through empowering youth to combat global issues and increasing funds flowing into developing regions. With SEVENTEEN’s $1 million contribution and UNESCO’s expertise, this program could make a widespread positive impact.

– Madison Fetch

Madison is based in Glasgow, Scotland and focuses on Business and Politics for The Borgen Project.

Photo: Flickr



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Polk 6U baseballers rally to win Landrum tournament

The Polk County Wolverines 6U baseball team overcame early adversity to claim the Landrum Youth Association postseason tournament championship, capping a successful season with a dramatic comeback run. The Wolverines finished the season with a 10-4-1 record before entering tournament play, where they faced immediate challenges. After suffering an early elimination, the young squad mounted […]

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The Polk County Wolverines 6U baseball team overcame early adversity to claim the Landrum Youth Association postseason tournament championship, capping a successful season with a dramatic comeback run.

The Wolverines finished the season with a 10-4-1 record before entering tournament play, where they faced immediate challenges. After suffering an early elimination, the young squad mounted an impressive response, winning four consecutive games to secure the tournament title with a victory over Landrum in the championship game.

The championship run exemplified the resilience that defined the Wolverines’ season. Throughout the campaign, the team demonstrated consistent improvement and adaptability, overcoming various obstacles through collective effort and determination.

Head coach Chris Montgomery led the Wolverines alongside assistant coaches Kamron Kerr, Miles Bell and Chris Cochran. The coaching staff’s emphasis on fundamental development and positive team culture proved instrumental in the team’s success.

The championship roster included Kyler Kerr, Finn Abril, Sawyer Cochran, Brooks Settle, Ridge Bell, Ben Militana, Rhett Rogers, Lucas Guffey, Wyatt Cox, Colton Montgomery, Carter Montgomery and Finn Cox.



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El Modena’s CIF So Cal regional title hopes end in loss to Mater Dei Catholic –

El Modena players and coaches with the CIF So Cal Division I regional plaque. (PHOTOS: Tim Burt, OC Sports Zone). It was a promising start for El Modena High School’s softball team in the CIF So Cal Regional Division I championship game Saturday afternoon. Kaitlyn Galasso led off the bottom of the first inning and […]

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El Modena players and coaches with the CIF So Cal Division I regional plaque. (PHOTOS: Tim Burt, OC Sports Zone).

It was a promising start for El Modena High School’s softball team in the CIF So Cal Regional Division I championship game Saturday afternoon.

Kaitlyn Galasso led off the bottom of the first inning and Monica Garcia belted a home run to put the Vanguards ahead 2-0.

But No. 2-seeded Mater Dei Catholic from Chula Vista stayed close, then broke the game open with six runs in the fourth inning and went on to capture a 12-3 victory, securing the program’s second regional title.

To see the slide show, click on the first photo:

Arri Romero went the distance for Mater Dei Catholic (27-7) scattering six hits and striking out nine. Mater Dei Catholic banged out 13 hits off starter Ashley Driskoll and relievers Jules Vega and Kylie Campana.

Top-seeded El Modena was trying to bring home the school’s first CIF So Cal regional title after losing to Norco last week in the CIF Division 1 final. A big turnout of fans from both schools packed the stands at El Modena.

“I knew we were going to compete as long as we could, it’s just unfortunate we ran out of bullets there at the end,” said El Modena Coach Bobby Calderon. “They’re legit, they have their full squad, you can’t take anything away from them. We knew what we were walking into.”

El Modena (23-10) was 12-2 at home going into the game.

“Us being here at home, obviously this is our home, we’ re comfortable and we do what we do, we came out and struck first and put is in a good situation, there are probably a couple opportunities that we wish we could capitalize a little more but we came up short and they kept playing, that’s the name of the game.”

Calderon was pleased with the start.

“Those girls, Kaitlyn Galasso and Monica Garcia have been carrying us all year,” Calderon said. “When they’re successful, we’re successful and they proved it, we just came up short.”

After Mater Dei Catholic cut the lead to 2-1 in the fourth inning, the Vanguards answered in the bottom of the inning with a run on an RBI single by Parker Mayes, who drove in Driskill who singled.

But in the fifth innning, Mater Dei Catholic used four hits, four walks and a hit batter to score seven runs. Analesse Garcia had the key hit, a bases clearing double. The Crusaders added five more runs in the seventh inning. Maya Matthies had a two-run home run and Garcia a solo home run in the inning.

Despite the tough ending, Calderon and the El Modena players remained proud of what the team accomplished. El Modena was ranked No. 1 in the final county poll by OC Varsity.

“To be honest with you, it was absolutely historic,” Calderon said. “You look at what we accomplished, winning the Dave Kops Tournament without one of our best players, winning the league title and obviously getting to the CIF Division 1 championship, El Modena has been in Division 1 only one other time.

“We came out, we were that close to a championship at the Division 1 level, we got to do this which was very important to our school, our community. You look at the tremendous amount of support we got here today, I think that sums it up. The crowd was awesome, we’re missing a lot of players (who opted out). For everyone to be here and want to be a part of it, and alumni showing up and parents of former players showing up, it’s exactly what you want to be a part of.”

Calderon said that four El Modena starters opted out and were not available for the final.

Garcia, the El Modena senior third baseman, was excited about the Vanguards’ start.

“Going into this game we all had the mindset of attacking early on every single pitch that we can,” Garcia said. “Obviously, she’s (Romero) is a really great pitcher so we just wanted to attack as hard as we can, that was my mindset was going into the at bat, put the ball hard in play and find a way to get the runner in and it happened to work out.”

Garcia was proud of what the team accomplished.

“I transferred in my junior year,” she said. “It’s probably the best environment that one can play softball at. Our coaches are super supportive of each other, our teammates have one of the best connection with each other, I think that this season was obviously super memorable, winning Dave Kops (Tournament), making CIF championship and obviously being here. It was definitely one of the best seasons that anyone could have.”

VIDEO HIGHLIGHTS: Go to X (at OC Sports Zone) for post-game interviews and highlights by OC Sports Zone’s Adam Kunin.

—Tim Burt, OC Sports Zone; timburt@ocsportszone.com



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National Archery in the Schools Program fosters inclusivity and confidence in youth

MYRTLE BEACH, S.C. (WPDE) — The National Archery in the Schools Program (NASP) Championship, hosted by the International Bowhunting Organization, provided young archers with a unique opportunity to build confidence and social skills on Saturday. The event, held at the John T. Rhodes Myrtle Beach Sports Center, saw participation from over 2,300 students in grades […]

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The National Archery in the Schools Program (NASP) Championship, hosted by the International Bowhunting Organization, provided young archers with a unique opportunity to build confidence and social skills on Saturday.

The event, held at the John T. Rhodes Myrtle Beach Sports Center, saw participation from over 2,300 students in grades four through 12, with some traveling from as far as Alaska.

Ryan Bass, Vice President of the International Bowhunting Organization, emphasized the inclusive nature of the competition. “Every kid can do it. This is a, what a confidence builder and what it does for a kid’s social abilities, and things that where every kid can come out here and compete,” said Bass. “They’re all using the same bows, the same arrows, shooting at the same targets. No matter where you come from, what walk of life, everybody can compete against everybody else on an even playing field.”

Participants in the tournament aimed to achieve the highest possible score of 300 by shooting at six different 3D targets.

The top archers have the chance to win a trophy or plaque and advance to the International Bowhunting Organization’s International Championships in West Virginia this August.

The NASP Championship alternates its host city each year between Myrtle Beach and Daytona.



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First-ever Memorial Bowl flag football championships take place in Great Falls

GREAT FALLS — To cap off the first-ever spring season in the new Great Falls NFL flag football league, the individuals who helped create the league set up the championships to be played at Memorial Stadium on Saturday. WATCH THE VIDEO: First-ever Memorial Bowl flag football championships take place Saturday in Great Falls “Let’s get […]

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GREAT FALLS — To cap off the first-ever spring season in the new Great Falls NFL flag football league, the individuals who helped create the league set up the championships to be played at Memorial Stadium on Saturday.

WATCH THE VIDEO:

First-ever Memorial Bowl flag football championships take place Saturday in Great Falls

“Let’s get the kids in (to Memorial Stadium), see what they’re going to eventually play in,” league founder George Fontanez said. “Get the parents out here … have the community out here, get some food trucks out here just to make it a big community event. And especially to have the kids play on the turf for the first time, it’s going to be awesome.”

Fontanez, alongside Mitchell Morris and Zack Ringler — a current assistant football coach at Great Falls High — grouped together to create this league, and with that the opportunity for kids to play for a championship in a setting they aren’t normally accustomed to.

Cody Westbrook is one of the coaches, and he said it gets the kids pumped up to play at Memorial Stadium.

“Because you get a big stadium like this, the kids are thinking they’re only getting to play in the back of a baseball field or at a practice field,” Westbrook said.

Some kids expressed their positive feelings about Saturday’s event, as well.

“Yeah, very excited,” Noah Lambers said.

“Pretty awesome,” Cooper Willis said.

“It’s a lot different and cooler,” Colt Popham said.

“It’s really cool,” Hurley Grant said. “In my tackle football league, we played in this for our championship and won it, so it’s really nice to be back here.”

Grant also has a nickname on the field.

“Mr. Touchdown,” Grant said. “Because my coach says every single game I score the most touchdowns and get MVP most of the time.”

Memorial Bowls will be held for every flag football season moving forward, Fontanez said.

“This just shows that the sky’s the limit,” Fontanez said. “If we can show it here, when we move to Helena and then eventually Butte, get something the same way to where we can all just bring all the cities together and say we did this, the kids, the families, the parents did this together. We all do this together. It wasn’t just one person.”

Fontanez and Westbrook both have been anticipating this day, too, they said.

“I want to win a championship today with my son,” Fontanez said. “My son is 6 years old. I told my wife this morning — and I kind of teared up thinking about it — 6 years old, I said this could be his first championship, and then we’re going to look back on it when he’s playing in the state championship in high school.”

“I get giddy every time,” Westbrook said. “I’m pumped up right now. This is kind of my favorite thing to do in life is coach, so this is probably something I’m going to do after I retire from my job and then continue it on. I love it. … I get pumped up for the kids every time.”





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Tumbling Toward Success: True Blue Athletics | Rockport Fulton

Notes: pg1, MUST, 6/12 Newspaper: Rockport Pilot Headline: Tumbling Toward Success: True Blue Athletics Byline: Walter Perry, rockport@southtexasnews.com Photo Names: True Blue Athletics Photo cutline: True Blue Athletics are teaching kids the basics of gymnastics Photo byline: Walter Perry Step inside the vibrant world of True Blue Athletics, and you’ll immediately feel it. Not just the […]

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Notes: pg1, MUST, 6/12

Newspaper: Rockport Pilot

Headline: Tumbling Toward Success: True Blue Athletics

Byline: Walter Perry, rockport@southtexasnews.com

Photo Names: True Blue Athletics

Photo cutline: True Blue Athletics are teaching kids the basics of gymnastics

Photo byline: Walter Perry

Step inside the vibrant world of True Blue Athletics, and you’ll immediately feel it. Not just the buzz of bouncing tumblers or the cheer of tiny voices, but the heartbeat of something bigger. That heartbeat belongs to Brittanee Cameron, the founder, head instructor, and the humble force behind one of Rockport’s fastest-growing youth athletic programs.

True Blue Athletics has already become a name kids chant and parents trust. But Cameron’s journey didn’t begin with big budgets or state-of-the-art equipment – it started with two donated mats and a dream.

“I was asked to run a free summer camp through the local youth football league,” Cameron recalls. “I said yes without knowing what it would become. That one camp changed everything.”

From those humble beginnings, holding tumbling classes in the park, mats laid out under the Texas sun, True Blue grew quickly. With each new student, Cameron saw more than just potential; she saw purpose. As interest exploded, the community began to rally around her mission: to give kids a safe, supportive, and fun place to grow stronger in both body and spirit.

“We moved from the park to a church fellowship hall,” she said. “Then to a school gym. But when that door closed, I wondered, ‘Is this really what I’m meant to do?’”

She didn’t have to wonder long. A building in town suddenly became available. At the same time, a gym in Louisiana was closing and selling equipment.

“It was perfect timing. A leap of faith, for sure. But I knew God was guiding every step,” she said.

Now, Cameron is preparing to expand again, into a brand-new, 8,000-square-foot facility. The new space will offer more than just tumbling and cheerleading. She envisions after-school programs, volleyball, martial arts, gymnastics, and adult fitness classes.

“We want to be a home base for every kind of athlete,” she said.

But Cameron’s story isn’t just about sports. It’s about resilience, faith, and community. She’s created a space where young girls perform cheer routines after just three days of camp, where boys get to build confidence and strength in a space just for them, and where college cheerleaders and working professionals alike volunteer their time to support the next generation.

“Sometimes I’d question if I was supposed to do this,” Cameron admits. “But every time I thought I’d hit a wall, another door opened. God had plans far beyond what I imagined.”

This summer, True Blue’s themed camps, like Barbie Week, Neon Camp, and a Boys’ Strength & Agility camp, are more than just fun and games. They’re a reflection of Cameron’s vision: blending athletic training with creativity, inclusivity, and mentorship.

And the kids? They’re not just learning cartwheels. They’re learning discipline. Confidence. Teamwork. They’re growing into who they’re meant to be, one tumble at a time.

So if you hear laughter echoing from the gym off the highway, if you see a group of glitter-covered kids cheering in unison, or if you spot a determined young girl landing her first back handspring, know that behind it all stands a woman who believed in something bigger, and built it, one mat at a time.

Brittanee Cameron isn’t just coaching a team. She’s leading a movement. And Rockport is cheering her on.



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