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DICK’S Sporting Goods Leads $120M Investment in Youth Sports Platform

DICK’S led the $120M round of investment, obtaining a minority stake alongside other new investors Dynasty Equity, LionTree, Miller Sports & Entertainment and existing investor The Chernin Group (TCG) NEW YORK, May 6, 2025 /PRNewswire/ — Unrivaled Sports, the nation’s leader in youth sports experiences, today announced a strategic investment by DICK’S Sporting Goods (NYSE: […]

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DICK’S led the $120M round of investment, obtaining a minority stake alongside other new investors Dynasty Equity, LionTree, Miller Sports & Entertainment and existing investor The Chernin Group (TCG)

NEW YORK, May 6, 2025 /PRNewswire/ — Unrivaled Sports, the nation’s leader in youth sports experiences, today announced a strategic investment by DICK’S Sporting Goods (NYSE: DKS), which led the company’s latest funding round. The strategic investment will help fuel Unrivaled Sports’ mission — to create unrivaled sport experiences for young athletes everywhere — by continuing to deliver and expand best-in-class experiences, programs and destinations for young athletes across the nation.

Unrivaled Sports, the nation’s leader in youth sports experiences, delivers best-in-class experiences for
young athletes, their families and communities through a diverse set of brands across youth sports venues, properties and programming.

DICK’S Sporting Goods has become the undisputed leader in serving young athletes as they gear up to play the sports they love. Their mission-driven approach to youth sports has been at the center of their ecosystem, from their early days as a small family business to their growth into the nation’s leading sporting goods retailer to the grants they provide to youth programs through the Sports Matter initiative, and now, their partnership with us at Unrivaled Sports,” said Unrivaled Sports Chairman & CEO Andy Campion. “We are thrilled to build the future of youth sports together with DICK’S Sporting Goods, and with the support of our other new strategic partners.” 

Unrivaled Sports and DICK’S Sporting Goods coming together marks the powerful alignment of two organizations committed to creating experiences and environments that unlock the magic of youth sports and create lifelong memories for girls and boys of all ages and their families. The investment comes from DSG Ventures, the corporate venture capital fund of DICK’S.

“We’re incredibly excited to invest in and partner with Unrivaled Sports,” said Michael Stack, Vice President of Strategy and Corporate Development at DICK’S Sporting Goods. “They share our core belief that sports have the power to change lives, and the impact they’ve made in just one year has been incredibly impressive. We are fully aligned to their vision for transforming youth sports for the better by investing in the fields, spaces and events where memories are made, friendships are formed and life lessons are instilled. We look forward to working together to create more sports experiences that build fun, excitement and community in the moment, and that have lasting impact over a lifetime.”

Unrivaled Sports will leverage this new partnership and investments to:

  • Expand access to more young athletes and their families across the country by further acquiring, building and diversifying destinations and programming that deliver unrivaled experiences to girls and boys of all ages.
  • Elevate experiences by further investing in upgrading the fields of play, programming and athlete experiences from quality officiating to facilities and services that support the athlete and their fans.
  • Increase amenities across all Unrivaled Sports properties such as lodging, food and beverage, and retail to better serve guests and foster community.

Unrivaled Sports operates a growing portfolio of iconic youth sports destinations and programming — including Cooperstown All Star Village, Ripken Baseball Experiences, Rocker B Ranch, Diamond Nation, Unrivaled Flag, and Under the Lights Flag Football, among others.

Over the past year, Unrivaled Sports has invested significantly in growing and elevating its experiences including:

  • Building a national footprint across 30 states through acquisition, now hosting over 600,000 young athletes and nearly 2 million family members and fans.
  • Meaningfully enhancing capacity and experiences at owned properties, including:
    • Expanding bunk lodging in the Players Village and upgrading fields at Cooperstown All Star Village to increase weekly team capacity, while also upgrading the design and amenities across the entire property. Cooperstown All Star Village will set another consecutive record high in annual attendance in 2025.
    • Re-turfing and building new fields across flagship properties and regional facilities including Rocker B Ranch (TX), Diamond Nation (NJ), and more.
    • Investing in a multi-million dollar renovation and enhancement of West Coast properties, Big League Dreams Las Vegas and Big League Dreams Manteca.
  • Growing flag football by significantly increasing participation — over 30% in the last year alone — for both girls and boys through the national flag football league Under the Lights. Unrivaled Sports also hosted the Youth Flag World Championship at Disney which featured 715 teams, including 220 girls’ teams and 100+ international teams. This summer, Unrivaled Sports will host two major national flag football events: the Unrivaled Flag High School Girls Nationals and the NFL Flag Championship at the Unrivaled Sports’ ForeverLawn Complex in Canton, Ohio.

Additionally, Unrivaled Sports is committed to continuing to grow sports participation and expand access for underserved young athletes. With much more to come, Unrivaled Sports is proud of the impact Ripken Baseball has made to-date, from hosting free clinics nationwide to providing scholarships and free tournament access to young athletes and teams in underserved communities across the country. 

David Blitzer and Josh Harris who co-founded and maintain majority ownership of Unrivaled Sports along with existing investor, TCG, welcome new minority investors DSG Ventures, Dynasty Equity, LionTree and Miller Sports & Entertainment — partners who believe in helping Unrivaled Sports deliver on its long-term vision for youth sports.

About Unrivaled Sports
Unrivaled Sports, the nation’s leader in youth sports experiences, delivers best-in-class experiences for young athletes, their families and communities through a diverse set of brands across youth sports venues, properties and programming. Unrivaled Sports has welcomed some of the most iconic names in youth sports into its growing family of brands including Cooperstown All Star Village, Ripken Baseball Experiences, Rocker B Ranch, Diamond Nation, Unrivaled Flag, We Are Camp action sports camp and more. From hosting destination tournaments to powering hometown leagues, Unrivaled Sports is committed to delivering formative, memory-making experiences to hundreds of thousands of young athletes and their families across the country. Learn more at unrivaledsports.com @unrivaled.sports. 

About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.

Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.

About Dynasty Equity 
Dynasty Equity is a global sports investment firm, co-founded and led by Jonathan M. Nelson and K. Don Cornwell, focused on strategic investments across the sports ecosystem in assets that are resilient, compelling, and differentiated. Dynasty’s founders have deep expertise in sector specific private equity and long histories in the business of sports, media, and entertainment. Integral to Dynasty’s investment approach is a commitment to enduring partnerships. For more information, visit www.DynastyEquity.com or follow the firm on LinkedIn.

About LionTree 
LionTree is a global investment and merchant banking firm focused on the media, technology, telecom and consumer sectors. Founded in 2012, LionTree works across offices in New York, San Francisco, and London to serve our clients and community through strategic M&A, capital raising, and investments across the globe that capture opportunity and provide best-in-class execution. Since its formation, the Firm has advised on over $850 billion in transactions by bringing capital together with ideas, investing in and alongside our relationships to accelerate growth and innovation. LionTree invests minority, non-controlling capital in partnership with leading, long-term investors and provides additional value through our relationships, sector and thematic expertise and transaction capabilities. LionTree and its affiliates have active principal investments in early venture, growth, and mature companies across key sectors of the digital economy.

About TCG
The Chernin Group (TCG) is a preeminent growth equity firm investing in sports, media and passion-driven businesses. TCG partners with exceptional founders and management teams to grow and optimize market-leading brands in specific consumer categories with passionate followings. The firm leverages decades of operating experience and deep connectivity to the media, sports and technology ecosystems in service of its portfolio companies.

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Former MLB player with PNW roots takes on unhealthy youth sports culture

A few years ago, when KUOW’s Kim Malcolm was a Little League baseball mom, she remembers seeing signs bolted to the wire fence in front of the bleachers. They said: “These are kids. This is a game. Umpires are human. Your child is not being scouted by a major league team today.” The signs were […]

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A few years ago, when KUOW’s Kim Malcolm was a Little League baseball mom, she remembers seeing signs bolted to the wire fence in front of the bleachers.

They said: “These are kids. This is a game. Umpires are human. Your child is not being scouted by a major league team today.”

The signs were clearly meant to influence Kim’s behavior, and the people sitting around her who could get a little too wrapped up in the game, ratchet up the anxiety, and lower the fun factor for everyone.

Travis Snider knows about this from many angles. He was a standout for Mill Creek’s Little League baseball team in the late 90s who went on to play in the major leagues for eight years. Now, he’s a dad and a coach who runs 3A Athletics, an organization that aims to transform the culture of youth sports. He told Kim about his plans.

This interview has been edited for clarity.

Kim Malcolm: A line on your company’s website struck me. It says, “It’s no longer a matter of if we should embrace a healthier culture, it’s a matter of when.” That strikes me as a major task. Tell me about how you’re trying to achieve that.

Travis Snider: One bite at a time. I think we understand that this is going to be an uphill battle, and not every parent is in the space of wanting to hear better ways to approach parenting your kids through sports. But we feel like sports is a great vehicle for us to dive into some of these deeper, nuanced topics, and help parents understand. A lot of the time, our intent is coming from the right place, but what we’re actually displaying, as far as behavior and how we handle these situations, is actually counterproductive. I think our ultimate goal as parents is to raise healthy and happy human beings who can go out and thrive in the world no matter what comes their way.

Let’s go back to when you were a Little League baseball player. Was there a moment when you realized that playing baseball wasn’t just about having fun?

I experienced a panic attack at 11 years old in the Western Regional tournament for Little League. We had won the state championship. Playing in front of 6,000 fans, and failing for the first time on a stage like that, was really difficult for me to process. At the time, we thought it was sports-induced asthma. What we came to understand was this was really an anxiety attack.

I was able to suppress it and continue on with my career and never really have to go back and address it. But as I started to transition out of playing professional baseball and making the decision to retire, I had to unpack that identity of who I was outside of the baseball player. It brought me back to that moment when I was 11 years old, and just the feeling of being on the mound and not being able to throw a strike, and understanding how much pressure I felt in that moment where it didn’t seem like it was as fun.

How did your parents handle your success, and also the days when it wasn’t as successful?

They were not parents who pushed me to work and get better at sports. They supported me and did a great job of building a community of parents around me who supported me and our family through the ups and downs. But at the end of the day, there was no information out there at the time. The internet didn’t even really exist. They were doing the best they could with what they had. I think that’s where we’re really trying to change the game for parents in youth sports now, to provide them with a lot of resources to help navigate the successes and the failures that you’re going to experience in youth sports.

For family members and kids who may be in the car right now listening to you, what’s your best advice if they’re on the way home from a game?

The car ride is probably the most overlooked opportunity for us as parents to build a connection. Instead, what we do from a place of instinct is correct mistakes. What our kids need in that moment is a safe space where they feel this connection and unconditional love. I think for parents, it’s really hard for us, whether it’s the anxiety, or the fear of missing out, or our kids falling behind, that we feel like we have to be the coach in that moment. Really, all they need is mom and dad just to create that warm energy to say, “It’s okay no matter what happens, whether it’s good or if it’s bad, you’re loved no matter what.”

Many is the time I’ve been in that car, and I was casting about for the right words and just feeling so inadequate, not sure what to say.

When you get done with work, the last thing you want is somebody to come tell you all the things that you did wrong. But that’s just our instinct as parents, and that’s something we’re really trying to help guide them through. What are these nuanced situations in which we really can build a stronger connection and trust, to open the door for communication? Instead, what we oftentimes do is correct those mistakes, and have our kids go through this experience of questioning, what really makes me valuable, and is the car ride a safe space for me to enter without feeling like mom or dad’s going to come down on me?

Listen to the interview by clicking the play button above.

Kim’s Full Conversation With Travis Snider



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Families and businesses are concerned about the effect of tariffs on youth sports | National Sports

CHICAGO (AP) — Youth sports are a big part of Karli Casamento’s life. Her son, Jax, 15, golfs and plays on three baseball teams. Her youngest son, Colt, 7, plays baseball and basketball. The costs, especially for Jax, add up in a hurry. That’s why Casamento, 48, and her husband, Michael, 46, are watching closely […]

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CHICAGO (AP) — Youth sports are a big part of Karli Casamento’s life. Her son, Jax, 15, golfs and plays on three baseball teams. Her youngest son, Colt, 7, plays baseball and basketball.

The costs, especially for Jax, add up in a hurry. That’s why Casamento, 48, and her husband, Michael, 46, are watching closely for the ramifications of tariffs on their rising youth sports budget.


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Lincoln Youth Sports Sign-Up Fest Set For Saturday | KLIN

The Lincoln-Lancaster County Health Department is teaming up with Lincoln Community Learning Centers for a Youth Sports Sign-Up Fest on Saturday at Peter Pan Park at 32nd and “W” streets. This free event will run from noon to 4:00 p.m. and is designed to reduce barriers to physical activity and promote healthier lifestyles by connecting […]

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The Lincoln-Lancaster County Health Department is teaming up with Lincoln Community Learning Centers for a Youth Sports Sign-Up Fest on Saturday at Peter Pan Park at 32nd and “W” streets. This free event will run from noon to 4:00 p.m. and is designed to reduce barriers to physical activity and promote healthier lifestyles by connecting families with affordable youth sports opportunities.

Attendees will enjoy live music, free food, sports games, a dunk tank and additional activities.  “When kids participate in sports, their physical fitness increases, mental well-being improves, and social connections strengthen,” says Rachel Redepenning, LLCHD Public Health Educator. “This leads to lower risk of chronic diseases, avoidance of substance use and building of long-term social and emotional skills.”

Families who attend will be able to connect with sports programs for youth ages 3 through 16 and all skill levels that offer affordable options, financial aid, or scholarship opportunities for youth sports, learn about registration deadlines, cost, and expectations for various sports leagues and recreation programs.

For more information about the Youth Sports Sign-Up Fest event click here.

(Photo: Lincoln Parks and Recreation)



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Why youth sports insurance is facing a critical reckoning

Mental health has become another area of focus. Sports organizations are investing in coach education, launching awareness campaigns, and adopting digital monitoring tools to stay ahead of potential issues. “We partner with MaxU, which offers daily three- to five-question assessments. It helps administrators, coaches, and parents spot early warning signs,” Burks said.   Link 0

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Mental health has become another area of focus. Sports organizations are investing in coach education, launching awareness campaigns, and adopting digital monitoring tools to stay ahead of potential issues. “We partner with MaxU, which offers daily three- to five-question assessments. It helps administrators, coaches, and parents spot early warning signs,” Burks said.  



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UVA Orthopedic chair warns of rising overuse injuries in youth sports

CHARLOTTESVILLE, VA (CVILLE RIGHT NOW) Dr. Bobby Chhabra, Chair of UVA Orthopedics, raised concerns over the increasing number of Achilles tendon injuries in the NBA and tied the trend to long-term overuse starting in youth sports. “Thirty years in the NBA I mean, just looking at the data, they averaged about one Achilles tendon rupture a […]

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CHARLOTTESVILLE, VA (CVILLE RIGHT NOW) Dr. Bobby Chhabra, Chair of UVA Orthopedics, raised concerns over the increasing number of Achilles tendon injuries in the NBA and tied the trend to long-term overuse starting in youth sports. “Thirty years in the NBA I mean, just looking at the data, they averaged about one Achilles tendon rupture a year and now we have 3 in like 3 weeks during the playoffs,” he said, citing the cases of Tyrese Haliburton, Jayson Tatum, and Damian Lillard. Chhabra pointed to the year-round nature of sports, saying even kids are playing through fatigue and skeletal development.

During an interview on WINA, Chhabra responded to commentary from UVA alum and former NBA player Olden Polynice, who suggested overtraining is draining players’ longevity. “Your body ain’t got but that many jumps in it,” Polynice said during a national radio appearance. Chhabra echoed the sentiment, urging parents to reconsider the current sports culture. “They should be playing three sports a year. They should have plenty of time to rest, particularly during adolescence when they’re skeletally mature and they’re still developing. But that’s not the culture in this country,” he noted. 

As youth athletes face increasing pressure from scholarships and NIL deals, Chhabra warned that both physical and mental health risks are growing. “There’s too much pressure on these kids now,” he said. He advised that early specialization can lead to devastating injuries and long recovery periods, which are becoming more common at younger ages. 

Listen to the full conversation here:  



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Steelers Player Had Classy Move After George Pickens Bailed on Youth Football Camp

George Pickens’s rocky tenure with the Pittsburgh Steelers didn’t end on the worst of terms, but his latest scrutinized actions may have further soured the Steelers fanbase’s opinions of him. Pickens was traded to the Dallas Cowboys in May and has since revealed he “forced” his way out of Pittsburgh following his up-and-down 2024–25 campaign […]

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George Pickens’s rocky tenure with the Pittsburgh Steelers didn’t end on the worst of terms, but his latest scrutinized actions may have further soured the Steelers fanbase’s opinions of him.

Pickens was traded to the Dallas Cowboys in May and has since revealed he “forced” his way out of Pittsburgh following his up-and-down 2024–25 campaign with the Steelers. The 24-year-old wideout now gets a fresh start in the NFC East, where he’ll be catching balls from quarterback Dak Prescott as well as trying to win Cowboys fans over.

A recent account about Pickens’s inconsiderate behavior won’t help with the latter: the ex-Steelers star apparently bailed on his summer football camp at Highmark Stadium at the last minute, according to TruEdge Sports, a company that specializes in youth sports camps.

It’s important to note that the company checked with Pickens after the Cowboys trade to see if he was still committed and would still show up to the event, scheduled for June 28. Pickens said he would, but allegedly backed out last week.

“Unfortunately, as of last week, TruEdge was notified by George’s team that he has decided to walk back on his word and is no longer interested in attending the camp,” the company wrote.

Thankfully, Steelers tight end Pat Freiermuth volunteered his services and offered to help run the camp in Pickens’s absence. A few other Steelers players may be joining as well.

Nothing but class from the Steelers’ young star.

The Steelers will no doubt be happy to put the drama-filled days of the George Pickens era behind them and are now jumping into a boat with veteran quarterback Aaron Rodgers for the upcoming season. What could possibly go wrong?

More NFL on Sports Illustrated





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