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Piercing The Veil: How LSU Football Raised The Funds It Needed To Compete For A Championship This Coming Season

LSU coach Brian Kelly, (Photo by Michael Bacigalupi). When Brian Kelly and GM Austin Thomas strode into the sleek headquarters of Baton Rouge’s MMR Group last December, few boosters realized they were witnessing a turning point in LSU football. In an in-depth report for TheAdvocate.com, Wilson Alexander peels back the curtain on how the Tigers […]

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Brian Kelly, LSU
LSU coach Brian Kelly, (Photo by Michael Bacigalupi).

When Brian Kelly and GM Austin Thomas strode into the sleek headquarters of Baton Rouge’s MMR Group last December, few boosters realized they were witnessing a turning point in LSU football. In an in-depth report for TheAdvocate.com, Wilson Alexander peels back the curtain on how the Tigers went from lagging behind their SEC peers in NIL dollars to assembling what Kelly now calls “the best roster I’ve had in four years.”

A Fundraising Grind Born of Necessity

After consecutive seasons slipping below expectations—each costing Kelly at least three games—LSU faced a stark reality: to compete for championships, it had to out-raise funds in the new name, image and likeness arena. Enter Pepper Rutland, MMR’s founder, former LSU linebacker and long-time donor. Kelly’s first visit to Rutland’s office set the tone for a campaign that would lean heavily on convincing community leaders to buy into an ambitious NIL business plan.

“We had to go around the community,” Kelly told Alexander. “Show them our game plan—how we’d retain talent and recruit top transfers.” Their goal: raise at least $13 million in the Bayou Traditions collective before the transfer portal swung wide open. By comparison, LSU had spent $11 million on NIL in the previous three seasons, $5.5 million of it just last year. The stakes were clear: without more cash, key contributors would bolt, and top-tier transfers would look elsewhere.

Borrowing from the Pros

In a savvy twist, Thomas and AD Scott Woodward used LSU’s open week last fall to visit the Seattle Seahawks. They wanted a front-row seat to NFL salary‐cap mechanics, and to test their roster‐management ideas against a professional blueprint. “It was validation,” Woodward said. Thomas dialed in further refinement with contacts in Houston, sharpening LSU’s valuation model so the Tigers could hand out contracts with near‐NFL precision—while still staying under the looming collegiate cap.

That cap, a product of the pending House settlement, would let schools dole out up to $20.5 million in 2025-26, with an annual increase tied to revenue growth. LSU aims to allocate $13.5 million for football, split between two seasons. Bayou Traditions front-loaded $10 million in early 2025—dollars that skirt the revenue‐sharing threshold—so Kelly could promise recruits “an assertive, confident contract” without fear of clawbacks.

Building A Formula for Spending

Austin Thomas is no stranger to these high-stakes auctions. First tapped as LSU’s general manager in 2016, he was part of the 2019 national title run before a stint building Texas A&M’s Orange Bowl roster and back-to-back top-two transfer classes at Ole Miss. Rehired by LSU last spring, Thomas implemented a position‐by‐position valuation system inspired by NFL spending. Move one figure, and the spreadsheet rebalances automatically—let you know in real-time when to walk away or when to lean in.

That technology—house-built in partnership with NextGen Prospect—started as advanced scouting tools in early 2022. Under Thomas, it evolved into a unified platform marrying scouting, recruiting boards and budgetary controls. When the portal window creaked open, LSU could upload every prospect instantly and visualize who fit within their cap model. “That real-time transparency was a game‐changer,” Thomas says, “especially during crunch time.”

A Calculated Dive Into The Portal

Kelly has always favored home-grown talent, supplementing with transfers when necessary. But a year ago, LSU’s modest nine-man portal class left the Tigers short at defensive tackle and other key spots. Recognizing that philosophy hadn’t panned out, the staff spent last summer drilling into every Power Five player’s film, background and projected value. By August, LSU had a national board of portal targets—a readiness strategy tailor-made for December’s sprint.

And sprint they did. In a two-week blitz before the portal opened, the Tigers matched up to 25 donors with Thomas’s valuation analytics, Woodward’s business plan and Kelly’s transparent pitch. They hit their $13 million NIL goal, including multiple seven-figure gifts sparked by listening to donors’ fear of falling behind—an anxiety crystalized when five-star QB Bryce Underwood flipped to Michigan. “It was an ‘aha’ moment,” Woodward recalls. “All of a sudden, people saw the urgency.”

The Payoff: 18 transfers

When LSU’s portal window closed, the Tigers had added 18 transfers—most in the Kelly era—equaling Miami and Texas Tech atop 247Sports’ transfer rankings. Seven newcomers were top-100 talents with a combined 262 career starts, and all except two came from Power Five programs. Kelly’s strict criteria—“frontline starters with experience”—meant no punts on projects from Ivy League schools. This was a roster designed to win now.

Back in the spring, sophomore edge Gabriel Reliford admitted he wondered, “Are they trying to replace me?” The coaching staff’s response: competition breeds excellence. And by opening up donor access—Kelly calls them “shareholders”—the staff gained an unprecedented level of accountability. “I’d never done it this way,” Kelly said. “But that’s what we needed to get the impact our program needed.”

A Blueprint for the Future?

LSU doesn’t expect to replicate an 18-man class every year. The Tigers still aim to lean on high-school recruiting and player retention—evident in their current No. 4 recruiting class for 2026. Yet as Alexander’s deep dive shows, 2024 was a “unique situation”: a confluence of donor skepticism, a looming cap structure and a roster that needed immediate overhaul. The result is a team, Kelly insists, “poised to play with anybody in the SEC.”

Now comes the real test: meshing a patchwork of newcomers with returning stars before a brutal opener at Clemson and an unforgiving conference slate. But if Alexander’s reporting is any guide, LSU’s off-season blueprint—fueled by booster buy-in, pro-style analytics and an “all-in” portal philosophy—has given the Tigers a shot at the College Football Playoff that once seemed out of reach. In Kelly’s own words: We needed help. Now, we don’t.



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Best cities in New York for hockey fans: See the top picks

Florida Panthers captain Aleksander Barkov wins two major NHL honors Florida Panthers captain Aleksander Barkov wins two major NHL honors While the Buffalo Sabres have struggled to make it to the playoffs in over a decade, Buffalo was named one of the best cities for hockey fans in a recently released study by WalletHub. The […]

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While the Buffalo Sabres have struggled to make it to the playoffs in over a decade, Buffalo was named one of the best cities for hockey fans in a recently released study by WalletHub.

The study compared over 75 U.S. cities across two divisional categories — the National Hockey League and Division 1 Men’s NCAA hockey — based on 20-plus key metrics that make up a good hockey city, including average ticket prices, stadium capacity and performance level of each city’s teams.

“Hockey is one of the most underappreciated sports in America, but its popularity is steadily growing, bringing in record-breaking revenue and attendance,” WalletHub analyst Chip Lupo said. “The best cities for hockey provide good opportunities to watch high-performing NHL teams in person, and sometimes NCAA teams as well.”

Here’s what to know.

Why Buffalo is one of the best hockey cities

Buffalo’s downtown is a hub for all things hockey as it’s centered around the KeyBank Center, LECOM Harborcenter and its outdoor skating availability in the winter. The Queen City is also home to a multitude of hockey teams and rinks scattered throughout the area.

WalletHub focused on the Buffalo Sabres and the men’s Canisius University Golden Griffins team in their study, but other college-level Buffalo-area teams include the Buffalo State Bengals and University at Buffalo Ice Bulls, both men’s and women’s.

According to the study, Buffalo has the second-lowest average ticket price for an NHL game, is tied for 4th lowest when it comes to the minimum season ticket price for NCAA games and has the 3rd highest NHL stadium capacity.

Which other NY cities made the list

  • New York City: Ranked No. 4, home to the New York Rangers, New York Islanders and the Long Island University Sharks
  • Lewiston: Ranked No. 26, home to the Niagara University Purple Eagles
  • Hamilton: Ranked No. 28, home to the Colgate University Raiders
  • West Point: Ranked No. 31, home to the Army Black Knights
  • Potsdam: Ranked No. 38, home to the Clarkson Golden Knights
  • Ithaca: Ranked No. 42, home to the Cornell Big Red
  • Rochester: Ranked No. 46, home to the Rochester Institute of Technology Tigers
  • Canton: Ranked No. 50, home to the St. Lawrence University Saints
  • Schenectady: Ranked No. 55, home to the Union College Garnet Chargers
  • Troy: Ranked No. 65, home to the Rensselaer Polytechnic Institute Engineers

WalletHub’s top 10 cities for hockey fans

Every city in WalletHub’s top 10 is represented by at least one NHL team. Here’s which cities are the best for hockey fans, according to the report:

  1. Boston, Massachusetts
  2. Detroit, Michigan
  3. Pittsburgh, Pennsylvania
  4. New York, New York
  5. Newark, New Jersey
  6. Denver, Colorado
  7. Sunrise, Florida
  8. Tampa, Florida
  9. Buffalo, New York
  10. St. Louis, Missouri

How WalletHub measured hockey fan-friendliness

WalletHub compared 76 U.S. cities based on 21 key metrics grouped into NHL and Division 1 Men’s NCAA hockey categories. Here’s which elements went into the rankings.

The NHL category took a look at these factors:

  • Number of teams
  • Performance level of teams
  • Number of Stanley Cup wins
  • Number of NHL Division Championship wins
  • Number of Hall of Fame head coaches
  • Franchise value
  • Average ticket price for a game
  • Fan engagement
  • Number of coaches in the past 10 seasons (2015/2016-2024/2025)
  • Stadium capacity
  • Attendance
  • Popularity index

The NCAA category included these elements:

  • Number of D1 teams
  • Performance level of D1 teams
  • Number of D1 championship wins
  • Number of D1 conference regular season championship wins
  • Number of Hall of Fame head coaches
  • Minimum season-ticket price for a D1 game
  • College hockey fan engagement
  • Number of coaches in the past 10 seasons
  • College hockey stadium capacity

Data used to create the ranking was collected as of April 30, 2025 and the information was sourced from several entities, such as ESPN, U.S. College Hockey Online, the U.S. Hockey Hall of Fame and each team’s website.

Emily Barnes on consumer-related issues for the USA TODAY Network’s New York Connect Team, focusing on scam and recall-related topics. Follow her on X and Instagram @byemilybarnes. Get in touch at ebarnes@gannett.com.





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Plans for cruise ship pier at Schenectady’s Mohawk Harbor sink

Plans to build a large vessel dock at Schenectady’s Mohawk Harbor have been scuttled. What was envisioned a magnet for tourism has met a quiet end. The Mohawk Harbor large vessel dock project has been canceled. Schenectady City Engineer Chris Wallin says the project that aimed to accommodate large boats, yachts and the Erie Canal […]

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Plans to build a large vessel dock at Schenectady’s Mohawk Harbor have been scuttled.

What was envisioned a magnet for tourism has met a quiet end. The Mohawk Harbor large vessel dock project has been canceled.

Schenectady City Engineer Chris Wallin says the project that aimed to accommodate large boats, yachts and the Erie Canal Cruise Line fell victim to delays caused by the pandemic.

What we called the Large Vessel Dockage project at Mohawk harbor was funded through a 2018 CFA grant, which was a competitive, funded grant through New York State,” said Wallin. “Between 2018 and today we had the COVID epidemic. So the project was put on hold. It was brushed off and restarted around 2022 when we started working with the Army Corps and the DEC and going through the design for the large vessel dockage.”

Wallin says permitting costs were higher than expected, as planning work dragged on.

“As we started to investigate the size and requirements for these docks, the docks were larger and larger, where we were dealing with a 10 foot dock in width, 10 to 12 feet in width, approximately 150 to 250 feet in length, depending on what the budget would end up coming back at,” Wallin said. “And as we started just going through the permitting and cost procedures, we started noticing the costs increasing [with] every revision of the estimate.”

Wallin says the docks chosen for the project also carried a high price. Due to seasonal changes with the Mohawk River — including potential ice jams and flooding — the docks would have to be removed every year and stored. Ultimately, after going out to bid, Wallin says the project came in about $1 million over budget.

“So, where we had around $2 million dollars for the project. I think it came back higher, maybe closer to three. We were looking at, okay, this an investment we still want to make. As we met internally and with the Galesi Group, who was the property owner and would be operating the dock, we came to the conclusion that the ownership and the operating of the docks wasn’t feasible from a cost and from an investment standpoint,” said Wallin.

Meantime, the Erie Canal Cruise Line, envisioned as utilizing the large vessel dock, could not stay afloat due to the economic storm wrought by COVID and went bankrupt. Wallin says a possible alternative, the Albany-based Dutch Apple Cruises, was also dead in the water as its boats were too tall to pass underneath the nearby Freeman’s Bridge.

A representative from Galesi Group was unavailable to comment on the scuttled project.

Metroplex Development Authority Executive Director David Hogenkamp says the agency quickly regrouped to ensure public recreational access to the waterfront.

“We really went back and did some research of what vessels were using Mohawk River and how many vessels were docking at the current harbor. And it was decided that the majority of the vessels that were coming to enjoy the harbor were able to enter through the existing harbor and enjoy Mohawk Harbor. And as of right now, there aren’t any river cruises or anything else that we felt justified making a further investment in the docks. Not that we can’t do that in the future, but right now, we wanted to focus on the local public access,” Hogenkamp said.

Citing recent construction of a hotel and the Mohawk Harbor Events Center, Hogenkamp says development of Mohawk Harbor Landing, including a kayak launch and expanding public spaces, will continue.

 





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Former NFL Star Milt Stegall's Son, College Soccer Player Chase Stegall, Passes Away …

Former NFL Star Milt Stegall’s Son, College Soccer Player Chase Stegall, Passes Away ‘Unexpectedly’ At 20 Sad news out of the sports world. Chase Stegall, a member of DePaul University’s men’s soccer team and the son of former NFL and CFL star Milton Stegall, has sadly passed away at the age of 20. The school […]

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Former NFL Star Milt Stegall's Son, College Soccer Player Chase Stegall, Passes Away ...

Former NFL Star Milt Stegall’s Son, College Soccer Player Chase Stegall, Passes Away ‘Unexpectedly’ At 20

Sad news out of the sports world.

Chase Stegall, a member of DePaul University’s men’s soccer team and the son of former NFL and CFL star Milton Stegall, has sadly passed away at the age of 20.

The school announced Chase’s “unexpected” passing in a statement shared on their official Instagram page, writing:

“We are heartbroken by the unexpected loss of Chase Stegall, a cherished member of our community, dedicated teammate and kind-hearted friend… His loss will be deeply felt across our entire athletics and university family.”

Reports state Chase was found deceased in his residence hall on DePaul’s Lincoln Park campus Monday morning, June 2. An official cause of death has not been released at this time.

Chase is survived by his parents, Milton and Darlene Stegall, and his brother Collin.

Milton Stegall had a distinguished 17-year professional football career, spending three seasons in the NFL with the Cincinnati Bengals and 14 seasons in the CFL with the Winnipeg Blue Bombers. Following his retirement in 2009, he was inducted into the Canadian Football Hall of Fame in 2012.

As of now, the Stegall family has not made any public statements regarding Chase’s passing.

Our thoughts and prayers are with the Stegall family during this incredibly difficult time. 


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Michigan’s Elite RB Turns Heads by Making Major NIL Move

Michigan’s Elite RB Turns Heads by Making Major NIL Move originally appeared on Athlon Sports. The college football transfer portal saw over 4,000 entries between the winter and spring portal windows, allowing a plethora of teams to make significant additions. Advertisement Although there were plenty of talented players in the portal, one of the hottest […]

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Michigan’s Elite RB Turns Heads by Making Major NIL Move originally appeared on Athlon Sports.

The college football transfer portal saw over 4,000 entries between the winter and spring portal windows, allowing a plethora of teams to make significant additions.

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Although there were plenty of talented players in the portal, one of the hottest commodities was Alabama transfer running back Justice Haynes. The former five-star recruit spent two seasons in Tuscaloosa before deciding to transfer, with 247Sports ranking him as the No. 1 running back in the portal.

He ended up transferring to the program that handed Alabama its final loss of the season in the Michigan Wolverines, and will look to become the program’s featured back as it hopes to return to title contention.

While fans are already excited about his play on the field as he rushed for 51 yards on six carries in the team’s spring game, according to On3, they are also just as enthused about his ventures off of it. As shared to X on Monday, Haynes inked an NIL deal with Loom Juice, which will see him have an ownership stake in.

“Go blue! Loom juice will be stocked shortly,” wrote one fan.

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“NIL! Go Blue,” exclaimed another.

“Remember when this was the vision for NIL instead of who has the biggest donor base,” suggested a third.

“Equity ownership stake. The 〽️ichigan difference,” commented a fourth.

“Actual NIL! Very refreshing to see,” said another.

“OWNERSHIP over ENDORSEMENT,” added another.

Team Blue running back Justice Haynes (22).Junfu Han / USA TODAY NETWORK via Imagn Images

Team Blue running back Justice Haynes (22).Junfu Han / USA TODAY NETWORK via Imagn Images

According to the company’s site, Loom Juice is a “juice water” with no added sugars. They were named one of the best new brands in 2024 by BevNet.

As for Haynes, On3 currently has his NIL Valuation at $684,000, with this being his first recorded NIL deal since transferring to Michigan. The Wolverines will open the 2025 season against the New Mexico Wolfpack on Aug. 30.

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Related: Rule of Legendary NFL Coach May Prevent Arch Manning From Entering 2026 NFL Draft

This story was originally reported by Athlon Sports on Jun 2, 2025, where it first appeared.



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Watertown Shamrocks Named NAHL’s Organization of the Year | Local News

{KXLG – Watertown, SD} The Watertown Shamrocks have been recognized as the North American Hockey League’s (NAHL) 2024-25 Organization of the Year, the league announced. This prestigious award highlights the Shamrocks’ exceptional achievements both on and off the ice during their inaugural season in the NAHL. Shamrocks’ President Ryan Bisgard expressed his gratitude, stating, “We […]

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{KXLG – Watertown, SD} The Watertown Shamrocks have been recognized as the North American Hockey League’s (NAHL) 2024-25 Organization of the Year, the league announced. This prestigious award highlights the Shamrocks’ exceptional achievements both on and off the ice during their inaugural season in the NAHL.

Shamrocks’ President Ryan Bisgard expressed his gratitude, stating, “We are so honored to accept the league award of Organization of the Year. Thanks to the dedication of the players, coaching staff, front office, game day staff, and most importantly, the community of Watertown, the Shamrocks have been able to build a long-lasting foundation for years to come. I am immensely proud of what our organization has been able to achieve in such a short amount of time and can’t wait to see what is in store for Watertown, on and off the ice.”

In their debut season, the Shamrocks demonstrated remarkable success in engaging the Watertown community. They sold out 20 of their 29 regular-season home games and reached full capacity five times, fueled by what the organization calls “the best fans in the NAHL.” The team also secured significant financial backing through partnerships with 65 local businesses, ensuring high standards for players and staff.

Vince Foley, Chairman of the Shamrocks, commended the team’s personnel, saying, “We appreciate the recognition offered by the league to our staff. Our front office, broadcast team, athletic training, and coaches worked tirelessly and brought imagination and energy to creating a Shamrocks team that Watertown can be proud to call its own. We also appreciate the support and mentorship of the other Central Division teams’ staff as our team worked through our build-out.”

Beyond their performance at the arena, the Shamrocks made a significant impact through community service. Players dedicated an impressive 972 hours volunteering for various local organizations, including Joy Ranch, Watertown Youth Hockey, Watertown Lions Club, Watertown’s Girls Rule, Watertown’s People Against Child Hunger, the Salvation Army, local elementary schools, and The Village of Harmony Hills assisted living facility. This commitment was further underscored by forward Owen Chartier recently receiving the NAHL’s Community Service Award.

The Shamrocks also actively engaged in philanthropic efforts, raising $49,864 through auctions of game-worn jerseys and first-goal pucks. Their Teddy Bear Toss Night saw fans donate 612 stuffed animals to the Salvation Army. Head Coach and General Manager Casey Kirley has emphasized the importance of character and community involvement among his players, a quality that has resonated with the Watertown community.

On the ice, the Shamrocks overcame a slow start to finish strong, going 14-11-0-4 in the latter half of the season and securing a 6th-place finish in the Central Division. The team has also successfully facilitated over 12 players’ achieving collegiate hockey commitments.

Looking ahead to the 2025-26 season, the Shamrocks are already experiencing tremendous support. Season tickets are currently sold out, and a waiting list exceeds 200 tickets, indicating strong anticipation for their second year in the league.



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$2.8 billion House v. NCAA settlement hangs in balance as federal judge extends response deadline

The marathon legal battle regarding player compensation and the makeup of college athletics in a landmark, multibillion-dollar antitrust case took another turn Monday night. A federal judge granted attorneys involved in the $2.8 billion settlement an extension to to file “summary judgement and Daubert briefing.” With both sides still waiting for a final judgement and […]

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The marathon legal battle regarding player compensation and the makeup of college athletics in a landmark, multibillion-dollar antitrust case took another turn Monday night.

A federal judge granted attorneys involved in the $2.8 billion settlement an extension to to file “summary judgement and Daubert briefing.” With both sides still waiting for a final judgement and the original deadline coming on June 6, the new June 27 date provides proper time for a potential appeal. It also pushes the timeline for a potential resolution even closer to the expected start of revenue sharing payments to athletes on July 1. 

Both sides came to a compromise on tweaking the aspect of roster limits in the settlement on May 7, which they hope will convince a federal judge to grant final approval. The judge twice voiced concerns over proposed roster limits, a small but significant aspect of the deal that will enable schools to pay athletes a portion of their media revenues, capped at $20.5 million.

Under the compromise, schools would be allowed — but not required — to reinstate players who were cut from rosters during the 2024-25 academic year without those players counting against new roster limits set to be implemented July 1. Purged players exempt from roster limits can also transfer to new schools.

The key language in the brief, however, is that roster-limit exceptions are to be made at a school’s discretion. It remains to be seen if the brief will satisfy Judge Claudia Wilken of the Northern District of California, who specifically asked attorneys to “grandfather” all players into the deal, after twice delaying a decision on whether to approve the settlement in April.

“In other words, there are no guarantees that designated student-athletes will get or maintain roster spots,” the NCAA and power conference’s counsel wrote in a supplemental brief Wednesday. “But that does not adversely affect any injunctive relief class member.”

High school seniors who were promised scholarships that were later rescinded because of the proposed roster limits will also be exempt.

Now, college athletics waits – again – for a decision from federal court. Wilken gave preliminary approval in October, speaking in favor of most aspects of the deal. However, she has twice delayed final approval because of language tied to roster limits, which could lead to an estimated 5,000 players being cut from sports across the NCAA. 

Several objectors testified April 7 against replacing scholarship limits with roster limits at a settlement hearing in the District Court of Northern California. In a brief filed April 23, Wilken ordered attorneys to develop a plan to “grandfather” current players into the agreement, allowing schools to temporarily exceed new limits as part of a phase-in solution for rosters. A two-week negotiation ensued.

If Wilken is not satisfied with the parties’ resolution and declines final approval, the case may advance to trial, a daunting prospect for the NCAA, which has been bludgeoned legally over student-athlete compensation and lambasted by the Supreme Court over the last five years. If the NCAA and power conferences lose in trial, the parties could be liable for $20 billion in damages.

If the settlement is not approved, schools may soon turn to their state governments to help legalize direct pay to players, who have planned to be paid a share of the $20.5 million pool next fall.

Wilken’s request on April 23 to renegotiate aspects of roster limits sent shockwaves across the country, complicating matters for many schools that had already begun cutting players from rosters. Under the preliminary settlement released in October, football rosters were set to shrink to 105 players, meaning as many as 30-plus players would be cut at each school. Even before the judge’s final approval, schools began to cut players in the spring in preparation for the settlement’s implementation on July 1.

Putting the toothpaste back in the tube could prove difficult for athletic departments. Some purged players landed at new schools, but many remain without a home, hoping to land again at their former schools. Most schools might be unwilling to re-sign players and spend extra scholarship money – as well as room and board, meals and health care – that balloon already-tight budgets.

In a brief filed April 23, Wilken was unmoved by the schools’ plight, writing that “any disruption that may occur is a problem of Defendants’ and NCAA members schools’ own making.”

The settlement’s touchstones remain uncchanged. Starting July 1, NCAA schools can share as much as $20.5 million in revenue with their athletes, and former athletes who played between 2016 and 2024 will be paid $2.8 billion in back payments if the settlement is approved.

Each school’s revenue-sharing cap will increase 4% each year during the 10-year agreement. 

What is House v. NCAA?

The class-action antitrust lawsuit was filed in 2020 by Arizona State swimmer Grant House and women’s college basketball player Sedona Prince seeking an injunction against the NCAA and the Power Five conferences. It sought to lift restrictions on revenue sharing of media rights revenues. 

Powerful antitrust attorneys Steve Berman and Jeffrey Kessler represented the plaintiffs.

If approved by the judge, the settlement would resolve three antitrust lawsuits: Carter v. NCAA, House v. NCAA and Hubbard v. NCAA.

What’s next?

A decision: Judge Claudia WIlken will study the brief and decide whether to grant final approval to the House v. NCAA settlement, which was first introduced in October and has included months of negotiations.

Revenue-sharing formula: Many schools are preparing to mirror the back-payment formula in their revenue-sharing model for the future. That means roughly 75% of future revenue will be shared with football players, 15% to men’s basketball, 5% to women’s basketball and 5% to all remaining sports. Those numbers will differ from school to school, but most power programs have shared similar models with administrators.

CBS Sports has learned one school is preparing to share more than 85% of the $20.5 million pool with football players – a reflection of the percentage of annual revenue the sport generates for its athletics department. 

More lawsuits: Concerns over Title IX and antitrust issues will continue after the settlement is approved. However, instead of the NCAA being the target, individual schools may soon become the focus of litigation. Each school will split the revenue pie based on its own formulas, meaning a women’s basketball player may sue a school if they believe they are not receiving their fair share of cash. The same can be said for a football player if their revenue share is lower than that of a rival player at another school. 

The White House is set to weigh in: The NCAA has long lobbied Congress to pass legislation protecting the organization and its members from antitrust litigation. Now the White House has zeroed in on college athletics.

President Donald Trump is creating a presidential commission on college athletics to find solutions for “issues ailing the ecosystem,” according to Yahoo! Sports. Trump was considering an executive order to regulate NIL after meeting with former Alabama coach Nick Saban, according to the Wall Street Journal. Sen. Tommy Tuberville, the former Auburn coach, also met with Trump last week to discuss college athletics. Steve Berman, a lead attorney for the plaintiffs in the House case, criticized the president’s potential actions, saying that an executive order would lead to more lawsuits.

Sen. Ted Cruz is reportedly drafting a bill that could offer the NCAA limited antitrust protection. It’s not clear how Trump’s plans may affect Cruz’s draft.

New enforcement model: The power conferences are expected to launch soon the College Sports Commission, an enforcement arm to police the settlement among its schools. The new organization effectively replaces the NCAA regarding NIL enforcement, and will monitor NIL deals between players and third parties, and oversee revenue-sharing practices at schools. This new organization will also penalize schools and individuals who break rules. 

Who is footing the bill? The NCAA is responsible for 40% of the $2.8 billion settlement, and the remaining 60% will come from reducing its revenue distributions to the 32 Division I conferences over the next 10 years ($1.6 billion). The NCAA is utilizing a formula based on revenue distribution presented to each league over a nine-year period starting in 2016, which leans heavily on basketball units tied to NCAA Tournament participation, according to Yahoo Sports. The Power Five conferences – ACC, Big Ten, Big 12, Pac-12 and SEC – will pay 24% of the overall damages, followed by the Group of Five at 10%.The FCS is on the hook for 14% and non-football conferences in Division I will pay 12% of the overall agreement, according to documents reviewed by CBS Sports.

House v. NCAA settlement terms

  • $20.5 million salary cap for revenue-sharing at each Division I school (starting July 1)
  • $2.77 billion in back payments to as many as 390,000 athletes who played an NCAA sport between 2016 and 2024.
  • Outside NIL deals of more than $600 must be vetted by a third-party clearinghouse
  • NIL deals must meet “fair market value.” How that fair-market value is determined is the subject of intense debate.
  • Unlimited scholarships with new roster size limits
  • At least 88,104 of approximately 390,000 athletes have filed back-pay claims, plaintiff attorney Steve Berman said in April. That number was expected to reach 118,879 at the end of April.
  • 343 athletes opted out of the settlement





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