Sports
Shaquille O'Neal Preps 'Power Moves' Series For Netflix On Reebok Comeback Story
EXCLUSIVE: Shaquille O’Neal’s Jersey Legends, a division of Authentic Studios, has partnered with The Intellectual Property Corporation, a part of Sony Pictures Television, on Power Moves, a new six-episode docuseries on footwear and clothing brand Reebok that will begin streaming globally on Netflix on June 4.
Power Moves offers an all-access look at O’Neal’s latest and boldest endeavor — stepping into the role of President of Reebok Basketball and leading the iconic brand’s comeback alongside Vice President and fellow NBA legend Allen Iverson. Filmed at Reebok’s Boston headquarters and all across the U.S., the show chronicles Reebok’s cultural revival under O’Neal and Iverson’s leadership.
The docuseries also explores how the team is shaping the future of the game through strategic moves like signing WNBA star Angel Reese to Reebok’s first NIL deal after O’Neal’s appointment, and developing new initiatives aimed at connecting with young athletes and communities.
Watch on Deadline
Watch a trailer above.
Exec producers on Power Moves included O’Neal, Colin Smeeton, Mike Parris, Eli Holzman, Aaron Saidman, and Jamie Renberg, with Ian Gelfand serving as showrunner.
Per O’Neal, “Power Moves isn’t just about sneakers or titles. It’s about showing the work behind building something meaningful. This series shows the strategy, setbacks, and wins of what it really takes to lead a brand you love. Reebok gave me my start, and now I get to help write its next chapter.”
O’Neal’s relationship with Reebok began in 1992 when the brand signed him ahead of his rookie NBA season, launching what would become one of the most impactful athlete-brand partnerships in sports history. Before he and Iverson took on leadership roles, the company had endured nearly two decades of decline. Over the course of the ’80s and ’90s, it was a major force in athletic wear, challenging Nike’s dominance in the space. However, in 2005, Adidas acquired Reebok for $3.8 billion in an attempt to strengthen its foothold in the U.S. market, forging a partnership that never quite clicked. The company lost market share to competitors over time, receding from relevance in the marketplace. The turnaround began when Adidas sold Reebok to Authentic Brands Group — known for its ability to revive legacy brands —in 2021.
An Authentic shareholder, O’Neal played a key role in the acquisition and was appointed President of Reebok Basketball in September 2023. Iverson, who joined the brand in 1996 and helped build the legacy of the Question and Answer sneaker lines, was named Vice President at the same time.
“There’s a powerful shift happening at Reebok right now, and Power Moves lets the world experience it with us,” said the company’s CEO, Todd Krinsky. “This isn’t just a comeback, it’s a cultural movement, fueled by purpose, passion, and the kind of leadership that inspires real change. Jersey Legends saw that spark and knew this was the moment to capture. What Shaq, Allen, and our team are building is electric, and this series brings viewers inside the heart of it, as it happens.”
Added EP Smeeton, a longtime business partner to O’Neal who serves as President of Authentic Studios, “This series pulls back the curtain and shows the heart, the chaos, and the creativity behind this comeback. It’s not just about basketball or business, it’s about Shaquille and Allen doing it their way.”
A multimedia company formed in 2020 by O’Neal and Mike Parris, Jersey Legends was behind the Sports Emmy-nominated HBO docuseries Shaq, chronicling O’Neal’s ascent to superstardom. Previously, the company also produced Queen of Basketball, a documentary short which won an Oscar in 2021.
By Jeff Bowe, TTU Athletics Media Relations
COOKEVILLE, Tenn. – Tennessee Tech (6-7, 1-1) men’s basketball plays its final game of 2025 against Tennessee State (7-5, 1-1) at Hooper Eblen Center at 7:30 p.m. CT on Tuesday, Dec. 30.
The Golden Eagles return to the hardwood after an extended break for the holidays to face the Tigers. TSU has won five of the last seven games but most recently fell, 91-82, to SEMO, opening OVC competition 1-1. Tech has won three of the last four games and opened conference play with an 85-74 victory over SEMO, then fell to UT Martin (L, 62-86).
TTU enters today’s game 4-2 at home this season with wins over SEMO, Bethel (101-69), Berea (86-64), and Va. Lynchburg (118-58), and losses to West Ga. (L, 59-61) and UT Martin (L, 62-86).
GAME INFORMATION
Matchup: Tennessee Tech (6-7, 1-1 OVC) vs. Tennessee State (7-5, 1-1 OVC)
Date & Time: Tuesday, Dec. 30 at 7:30 p.m. CT
Venue: Hooper Eblen Center
Watch: ESPN+ | Dylan Vazzano (PxP) and Frank Harrell (Analyst)
Radio: 106.1 The Eagle | Noah McKay (PxP) and Jacob Vinson (Analyst)
Promotion: Purple Haze – WEAR PURPLE!
INSIDE THE SERIES
Overall: TSU leads, 41-39
In Cookeville: Tech leads, 23-17
In Nashville: TSU leads, 18-22
Neutral sites: TSU leads 2-0
Current Streak: TTU won 1
Last Meeting: TTU won 77-74 in Cookeville (Feb. 22, 2025)
TECH NOTES
Dani Pounds leads Tech in scoring, averaging 12.5 points per game (19th in OVC), and Mekhi Cameron is second on the team with 12.2 points per game (20th in OVC). Pounds is fourth in the OVC in free-throw percentage, shooting 84.1 from the line. Pounds leads the Golden Eagles in rebounds with 4.8 per game (20th in OVC).
JaJuan Nicholls is second on the team in rebounds per game (4.7), which is 23rd in the conference.
Tennessee Tech’s 118 points against Va. Lynchburg (W, 118-58, 11/10/25) mark the third-most points scored in a single game by an OVC team this season.
Ty Owens is second in the OVC with 4.2 assists per game (54 total). Nicholls is tied for fifth in the conference in blocks per game (1.2) and fourth in the OVC in total blocks (16).
The Golden Eagles are second in the conference in points per game (79.7), as well as fourth in the conference in scoring margin (3.5). TTU holds the second-best shooting percentage in the OVC (47.0, 365-777), making three fewer shots than the conference leaders (Lindenwood, 47.4).
OPPONENT NOTES
Tennessee State (7-5, 1-1) leads the all-time series 41-39 as the teams split the last two matchups during the 2024-25 season.
The Tigers are coming off a hard-fought 91–82 loss to Southeast Missouri at the Gentry Center, while the Golden Eagles also enter the contest following a defeat.
The game marks the return to action for both programs after a 10-day break. Tennessee State will open the 2026 calendar year on the road at Little Rock on Saturday, Jan. 3.
Aaron Nkrumah leads the Tigers in scoring with 17.0 points per game, averaging 4.8 rebounds per contest and 2.6 assists per game. Travis Harper II is second on the team with 15.8 points per game, and Dante Harris is third on the squad per contest with 12.6 points on average.
PURCHASE TICKETS
Tickets for Tennessee Tech Men’s Basketball are on sale now – call (931) 372-3940, visit the Hooper Eblen Center ticket office, or order online at TTUsports.com.
FOLLOW THE GOLDEN EAGLES
Fans can be sure to follow the Golden Eagles men’s basketball team on X (@TTU_Basketball), Instagram (TTUMBB), and Facebook (TTU MBB) for all of the news, notes, and updates.
Helms, a transfer from Texas A&M, bested his previous Heptathlon score of 5394 which he earned at the Stan Scott Invite and Multis taking place on Jan. 30-Feb. 1, hosted by Texas Tech. He has had immense success in the Key City, posting three different splits at the Red Raider open in the 60m hurdles (8.30), 4x400m (3:16.21, 49.27 split) and pole vault (16-2/4.93m).
At the Mountain West Outdoor Track and Field Championships, Robertson has etched herself in the record books. At the NCAA Outdoor National Championships, she recorded the best finish by a Bronco since the 2022 campaign by finishing 53rd in a field of 254 total runners.
Robertson was the first Bronco woman to earn All-America honors in the 1,500 since 2019 (Emma Bates). Hanna Ackermann also posted a top finish while in Eugene. Ackermann recorded a time of 9:54.21 in the steeplechase. The time was the third-fastest time in Boise State history.
Helms registered a score of 7,696 in the decathlon. His mark ranks third in Boise State school history and improved his previous mark in the decathlon at the 2025 Mountain West Outdoor Track and Field Championships which were hosted by Fresno State in Clovis, California.
Dec. 28, 2025, 10:54 a.m. ET
The 2025 Palm Beach Post All-County teams are here!
The Palm Beach County High School Sports Awards is proud to announce the Player of the Year nominees for small school volleyball.
Player of the Year winners will be announced at the South Florida Fair in a live ceremony on Saturday, Jan. 24. Nominees will be able to register to attend for free, thanks to sponsors. For more information about the show, please reach out to deputy sports editor Eric J. Wallace (ejwallace@pbpost.com).
Dec. 28, 2025, 10:54 a.m. ET
The 2025 Palm Beach Post All-County teams are here!
The Palm Beach County High School Sports Awards is proud to announce the Player of the Year nominees for large school volleyball.
Player of the Year winners will be announced at the South Florida Fair in a live ceremony on Saturday, Jan. 24. Nominees will be able to register to attend for free, thanks to sponsors. For more information about the show, please reach out to deputy sports editor Eric J. Wallace (ejwallace@pbpost.com).
MADISON, Wis. — On this day, December 28, 2012, Kelly Sheffield was hired as Wisconsin’s head volleyball coach, instantly propelling the program into one of the best in the country.
The Badgers had been coached by Pete Waite for the previous 13 years, and the program had been struggling since 2008. Sheffield turned things around immediately in his first season, making it all the way to the national championship in 2013, falling just short to Penn State.
Since then, the Badgers have made the NCAA tournament each season and have not lost more than 10 games in any season since he was hired.
He led the program to the top of the mountain in 2021, when they defeated Nebraska for the first championship in program history.
Since then, they have made the Final Four twice, most recently this past season, where they fell just short to the Kentucky Wildcats in five sets.
Sheffield has also coached 20 different Badgers to 45 All-American nominations, headlined by Dana Rettke and Sarah Franklin who won AVCA Player of the Year honors in 2021 and 2023.
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