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Coinbase Joins Riot Games as Official Blockchain Partner, But No NFTs in League or Valorant (Yet)

Gaming giant Riot Games has just announced a multi-year partnership with Coinbase, a popular crypto exchange platform. But before fans panic (or celebrate), here’s the deal: this move is about branding, not blockchain gameplay. Starting with the VALORANT Masters in Toronto this June, fans will see Coinbase’s name pop up during event broadcasts, digital campaigns, […]

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Gaming giant Riot Games has just announced a multi-year partnership with Coinbase, a popular crypto exchange platform. But before fans panic (or celebrate), here’s the deal: this move is about branding, not blockchain gameplay.

Starting with the VALORANT Masters in Toronto this June, fans will see Coinbase’s name pop up during event broadcasts, digital campaigns, and co-branded content. Coinbase will be the “exclusive cryptocurrency exchange and official blockchain technology partner” for some of Riot’s biggest esports events, including League of Legends’ Mid-Season Invitational and Worlds, plus VALORANT’s Masters and Champions tournaments.

The partnership also includes new broadcast segments like VALORANT’s “Econ Report” and League’s “Gold Grind,” which will break down live in-game currency use and how they impact matches. Fans can also expect special event “drops” — like free emotes, icons, and enter promotions for prizes — including winning trips to major tournaments like VALORANT Champions Tour or LoL Worlds. 

So, does this mean League or Valorant will start handing out NFTs or crypto rewards? Nope — at least not yet.

Riot Teams Up with Coinbase: No Crypto Payments, Just Crypto Presence

According to Riot, the partnership is all about “fan engagement and visibility.” There are no plans right now to let players buy skins with Bitcoin or earn Ethereum by grinding ranked games. Instead, expect Coinbase to sponsor in-game segments like Valorant’s “Econ Report” and League’s “Gold Grind,” plus some new cosmetic giveaways.

Gary Sun, Coinbase’s VP of Marketing, explained it this way: “We’re very data-driven, and when you look at audiences, we see a lot of synergies with the esports audiences relative to what we call the next generation of crypto onchain users.” In short: young gamers might become the next wave of crypto users, and Coinbase wants to meet them early.

But not everyone is thrilled.

Crypto and Esports: A Messy History

For a start, crypto hasn’t always played nice with esports. Remember TSM’s big sponsorship deal with FTX — the $210 million naming rights agreement that rebranded the team as TSM FTX? That partnership collapsed in late 2022 when FTX filed for bankruptcy amid fraud scandals, leaving TSM scrambling to cut ties. 

That’s why some Riot fans are already raising eyebrows. Even without direct crypto sales or in-game features, many worry that seeing crypto brands on major broadcasts could normalize a risky space for a young, sometimes financially inexperienced audience.

David Mulhall, Riot’s head of global esports partnerships, stressed that Riot didn’t jump into this lightly. If a partnership doesn’t enhance the experience for players and fans, they “move on,” he said. He also pointed out that Coinbase has kept a better reputation than most crypto companies.

Sun echoed that, adding Coinbase wants to build an “authentic foothold presence” in gaming — not just slap logos everywhere.

Teaching, Not Preaching

With that, Sun from Coinbase said part of their mission is to “shrink the educational gap” around blockchain. He described crypto as “borderless money that moves at the speed of the internet,” aiming to fix a financial system he called “century-old.”

“We welcome those conversations,” Sun said, referring to public concerns about crypto. Coinbase, he claimed, is trying to make blockchain tech “accessible” and “safer” for everyone.

Coinbase’s plan is to teach fans through fun, not lectures — weaving blockchain basics into event content in a natural way. Whether gamers actually want that is a whole different story.

No Blockchain in Games… Yet

One big question remains: Could League of Legends or Valorant ever get real blockchain features, like NFTs, token rewards, or crypto wallets?

At least for now, Riot says no. Mulhall was clear that it’s “not my decision” and that it’s not something on the table today. But he also admitted that blockchain has “been around long enough” that future steps aren’t off the map entirely.

Sun added that Coinbase wants to set a “higher bar” for crypto partnerships in gaming, compared to past failures. “We want to set that high bar with the best brands in any space,” he said.

For now, the Riot-Coinbase deal is just about logos, media spots, and maybe a few educational pieces tucked into your favorite tournaments. No crypto wallets. No NFT lootboxes.

But whether this cautious first step leads to deeper web3 integration is something the entire esports world will be watching very closely.

Because in crypto — just like in esports — anything can change fast.



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Vibe Coding, AI Journalism, XR Warfare, AI App Building, and Apple Gaming

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler unpack the latest breakthroughs in AI and their ripple effects across industries. Cathy dives into the strange world of vibe coding and discovers anyone can gamify the pitfalls of the dating scene. They discuss how AI democratizes app creation, they examine Business Insider’s bold […]

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In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler unpack the latest breakthroughs in AI and their ripple effects across industries.

Cathy dives into the strange world of vibe coding and discovers anyone can gamify the pitfalls of the dating scene. They discuss how AI democratizes app creation, they examine Business Insider’s bold move toward a 70% AI-driven newsroom, Apple’s strategic push into gaming, and XR military collaborations from Meta and Microsoft.

From wearable AI to the future of digital work, Cathy and Lee offer a sharp, balanced look at how AI is reshaping our world.

Come for the tech, stay for the magic!

Episode highlights:

The Rise of Vibe Coding: Cathy explores how AI tools like ChatGPT enable non-developers to build innovative apps, from push-up counters to emoji-based games, highlighting the creative potential and growing accessibility of “vibe coding.”

Disrupting Career Ladders with AI: Lee and Cathy discuss how replacing entry-level jobs with AI could hinder future leadership development. Without junior roles as stepping stones, companies risk losing institutional knowledge and may face senior-level talent shortages in the next decade.

AI and Social Media Trust Issues: The hosts analyze how AI-generated content reduces user trust on platforms like TikTok and LinkedIn. As authenticity declines, user behavior may shift toward platforms prioritizing human-created content, echoing the fallout of Facebook’s misinformation crisis.

Apple’s Gaming Strategy Unpacked: Apple’s move to develop a cross-device gaming platform, excluding Vision Pro, signals a new focus on traditional gaming. Cathy and Lee examine how Apple’s hardware integration could be a strength or stumbling block as it aims to compete with major gaming players.

The Democratization of App Development: AI is transforming app creation, enabling individuals without formal coding skills to build and launch fully functional apps. Cathy and Lee emphasize how this shift lowers barriers to innovation while raising questions about quality control and the evolving role of developers.



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220+ Digital Learners to Graduate with In-Person Ceremony on June 8 at Washington State Fair & Events Center – The Suburban Times

Submitted by Susan Boyer, Head of School. Washington Virtual Academies (WAVA), a K12-powered, accredited, tuition-free online public school serving students statewide, is holding its 2025 graduation ceremony honoring more than 220 Washington State virtual learners with an in-person ceremony. The ceremony will take place on June 8 (2 pm) at the Washington State Fair & […]

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Submitted by Susan Boyer, Head of School.

Washington Virtual Academies (WAVA), a K12-powered, accredited, tuition-free online public school serving students statewide, is holding its 2025 graduation ceremony honoring more than 220 Washington State virtual learners with an in-person ceremony. The ceremony will take place on June 8 (2 pm) at the Washington State Fair & Events Center, Agriplex Building, 5th St SW Puyallup, WA 98371

Graduates

Ed Selden Carpet One

440 total graduates will be honored, including:

  • 225 in-person graduates
  • 215 will accept their certificates virtually

Speaker Details:

  • Omak School District Superintendent: Michael Porter
  • WAVA Administration: Executive Director, Susan Boyer and Middle School & High School Principal, Terry Ackerman
  • Valedictorian Students (this year we have 8 Valedictorians that will be recognized)
  • WAVA Grad Caroline C. – singing/performing with band
  • WAVA Grad Victoria R. – singing/performing National Anthem

Student Spotlights:

  • Esports Varsity Graduates (that have participated for over 4 years)
  • Foster P., Haarun A., Jasper C., Ileye M., Isaac S.
  • Esports Students possibly returning next year as college interns: Josiah L. and Foster P.
  • Impressive student stories with graduation photos, plans and messages students want to share here

Unique stories:

  • Emma C. – Zoology
  • Mark R. – 20-year-old graduate pursuing degree in pediatric infectious diseases, medical school
  • Jessica Ruby O. – wants to pursue a degree in education and become a WAVA English Teacher
  • Grace H.-H. – Direct Admission into Seattle University School of Engineering
  • Chance B. – Rodeo Student
  • Alanna S. – Nursing Student going to BYU
  • Josheph L. – student with autism and Aspergers graduating from WAVA
  • Rianna M. – going to culinary school
  • Megan S. – WAVA Graduate and student since Kindergarten
Tacoma Community College. It's doable.

About Washington Virtual Academies

Washington Virtual Academies (WAVA) offers a full-time, tuition-free online education for K-12th grade students statewide. Combining an engaging curriculum with the flexibility of online learning, WAVA helps students thrive in a supportive and interactive environment. As a K12-powered school, WAVA is backed by 25 years of experience in online education. Learn more at wava.k12.com.



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Club Sports at Mines leveling up with dedicated esports space | Colorado School of Mines

The newest club sport at Mines isn’t played on a field — it’s played on a screen. Esports, or competitive multiplayer video gaming, has arrived on campus with a dedicated space for teams to train and compete.  What are esports? Esports refers to video games that are played in a highly organized competitive environment. Students […]

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The newest club sport at Mines isn’t played on a field — it’s played on a screen. Esports, or competitive multiplayer video gaming, has arrived on campus with a dedicated space for teams to train and compete. 

What are esports?

Esports refers to video games that are played in a highly organized competitive environment. Students form teams to compete in leagues and tournaments.

Mines offers teams for the following games, some competitive and some non-competitive:

  • Tom Clancy’s Rainbow Six Siege
  • Overwatch 2
  • Counter-Strike: Global Offensive
  • League of Legends
  • Rocket League 
  • Super Smash Bros. Ultimate
  • Call of Duty
  • Dota 2
  • Valorant

Where do teams practice and compete?

The new esports lab is now open at 1600 Jackson St. The space features 12 high-performance PC setups for popular games. It also includes a fully equipped streaming studio with cameras, microphones and a green screen for broadcasting live to Twitch or YouTube.

What are students saying about esports at Mines?

“I think what I love most about esports is always having the ability to improve. There’s virtually no skill ceiling to the game, so there’s always going to be someone better than you. For me, this gives me a constant drive to improve and learn new things in order to outdo my opponents the next time I face them.” Aaron Jackson, Counter-Strike: Global Offensive team captain

Learn more about esports at Mines on the Mines Athletics website.



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Core Gaming Unveils $160M Merger and AI Platform Launch with Global Partnership

Interested Parties are Invited to Sign up for This Morning’s Core Gaming CEO Presentation Denver, Colorado–(Newsfile Corp. – June 4, 2025) – 247marketnews.com, a pioneer in digital media dedicated to the swift distribution of financial market news and information, spotlights the growing momentum behind Core Gaming, which has a $160 million reverse merger nearing completion […]

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Interested Parties are Invited to Sign up for This Morning’s Core Gaming CEO Presentation

Denver, Colorado–(Newsfile Corp. – June 4, 2025) – 247marketnews.com, a pioneer in digital media dedicated to the swift distribution of financial market news and information, spotlights the growing momentum behind Core Gaming, which has a $160 million reverse merger nearing completion in the second quarter of 2025 with Siyata Mobile (NASDAQ: SYTA).

Please click here for Core Gaming Merger Notes and Analysis, or insights from the ValueScope Report.

As Core Gaming continues to aggressively expand its AI toolset and user reach, its strategic focus on AI-powered solutions, ranging from mobile productivity tools to real-time game asset creation, is cementing its role as a transformative force in the AI-driven mobile and gaming industries.

AI Beyond Gaming: Partnership with Guangzhou WeiXuan Fuels Scalable App Innovation

In its latest milestone, Core Gaming announced a strategic partnership with Guangzhou WeiXuan, a leading mobile development studio known for globally successful apps like PulsePro, SuperCleaner, and Phone AIMaster. The collaboration is designed to co-develop a new generation of AI-enhanced mobile tools that go far beyond gaming-delivering practical, everyday functionality with real-world utility.

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Core Gaming

“Partnering with a forward-thinking studio like Guangzhou WeiXuan enables us to develop AI-powered mobile tools that leverage generative AI and are smarter, faster and more attuned to the demands of everyday users,” said Aitan Zacharin, CEO of Core Gaming.

This partnership has a shared goal of delivering scalable, high-impact applications that meet the rising demand for intelligent tools across both iOS and Android ecosystems.

AI COMIC: Revolutionizing Visual Content Creation and Game Development

Core Gaming’s flagship application, AI COMIC, continues to gain impressive traction. The platform transforms single photos or short video clips into fully stylized motion visuals, anime sequences, and photorealistic content in minutes, giving everyday users and professionals alike access to studio-grade creative capabilities.

Features include:

  • AI Comic Video Generator – Converts real-life footage into animated scenes.
  • Portrait & Avatar Creator – Generates lifelike avatars with inclusive styles.
  • AI Dance & Face Swap – Brings still images to life with fluid motion.
  • Scene Maker & Sticker Generator – Lets users create custom manga-style content.
  • Aging Video Generator – AI-based transformation showing aging progression.

Backed by Core Gaming’s proprietary Compute Pool System, the platform supports real-time, scalable AI workloads with cost-effective performance, underpinned by cloud orchestration, multimodal generative models, and GPU-optimized backend infrastructure.

“With AI COMIC, we have developed a platform that puts studio-grade production capabilities into the hands of everyday users,” said Zacharin. “AI COMIC empowers creators, whether they are gamers, artists or marketers, with AI tools that are not only powerful but also accessible. What once took weeks of planning, design and collaboration can now be accomplished in minutes, freeing creators to focus on their vision and storytelling. AI COMIC rapidly accelerates development, but importantly, it unlocks new forms of expression, removes friction and enables a broader, more diverse creative community to bring their ideas to life delivering results that rival professional studios.”

AI-Enhanced Game Monetization and Predictive Intelligence

Beyond creative content, Core Gaming is leveraging AI to reimagine monetization and engagement. Its AI-enhanced LiveOps platform delivers adaptive experiences by tailoring offers, updates, and in-game content to individual player behavior. Using behavioral prediction algorithms, Core Gaming’s AI can anticipate which games users will engage with next, unlocking new levels of engagement and retention.

As McKinsey & Company noted, companies that combine agile LiveOps, precision AI monetization, and robust marketing strategies can scale from mid-tier developers to category leaders. Core Gaming is positioning itself to be one of those breakouts.

CEO to Further Elaborate during Today’s AI Virtual Tech Conference

Zacharin is presenting this morning at the “2025 Virtual Tech Conference: Discover the Innovations Reshaping Tomorrow“, at 10:00 a.m. EDT. Other presenters during the three-day event include “other technology innovators.”

Interested parties are invited to watch the event online by signing up for the conference, which “will explore how emerging growth companies are expanding their use of Quantum Computing and Artificial Intelligence (AI) to position themselves for the future.”

Please click here for Core Gaming Merger Notes and Analysis, or insights from the ValueScope Report.

About Core Gaming

Core Gaming is a leading developer and publisher of mobile games, known for its innovative approach to game design and user engagement. As a subsidiary of Siyata Mobile, Core Gaming is committed to delivering high-quality gaming experiences to players worldwide.

For more information on Core Gaming’s latest developments and offerings, visit www.coregaming.com.

Stay Tuned:

To ensure users don’t miss future announcements, 24/7 Market News encourages users to sign up for additional information.

For Investor Relation inquiries or to sign up for updates, please click here.

Contact sales@247marketnews.com for Analyst Report coverage and other investor/public relations services.

For additional 247marketnews.com Siyata disclosure https://247marketnews.com/syta-siyata/.

About Siyata Mobile

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Siyata Mobile (NASDAQ: SYTA)

Siyata Mobile Inc. is a leading global developer and provider of cellular communications solutions for enterprise customers, including first responders, transportation, logistics, and more. Siyata’s mission is to enable effective communication in critical moments through innovative technology.

About 24/7 Market News

24/7 Market News is a leading market news platform for public companies. As a pioneer in digital media, 24/7 Market News is dedicated to the swift distribution of financial market news and information. 24/7 Market News takes great pride in creating innovative public relations campaigns that help clients reach the target audience.

24/7 MARKET NEWS, INC Disclaimer
Please go to 24/7 Market News disclosure or https://www.247marketnews.com/disclaimer/ for disclaimer information. 24/7MN Will receive $2500 from a third party for covering Siyata this week and providing other services.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to a number of factors, including without limitation, the Company’s ability to continue as a going concern, the popularity and/or competitive success of the Company’s acquired football and other sports teams, the Company’s ability to attract players and staff for acquired clubs, unsuccessful acquisitions or other strategic transactions, the possibility of a decline in the popularity of football or other sports, the Company’s ability to expand its fanbase, sponsors and commercial partners, general economic conditions, and other risk factors detailed in the Company’s filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update such forward-looking statements except in accordance with applicable law.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/254455



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Encore Data Products Unveils Califone Soft Floor Rockers and Gaming Chairs for Ultimate Comfort and Support

Lafayette, Colorado – Encore Data Products, a key player in audio and tech solutions, is broadening its offerings with the new Califone Soft Floor Rocker and Gaming Chair. This new product aims to cater to schools, libraries, and businesses, emphasizing comfort and functionality for those who spend long periods sitting, whether for gaming or learning. […]

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Lafayette, Colorado –

Encore Data Products, a key player in audio and tech solutions, is broadening its offerings with the new Califone Soft Floor Rocker and Gaming Chair. This new product aims to cater to schools, libraries, and businesses, emphasizing comfort and functionality for those who spend long periods sitting, whether for gaming or learning.

The Califone Soft Floor Rocker and Gaming Chair is designed for comfort and support, making it a suitable choice for places where people sit for long stretches. It’s well-suited for students in class or library users engrossed in their books. Gamers will appreciate the chair’s ability to offer an immersive experience without sacrificing comfort.

Califone Deluxe Red Soft Rocker Chair

Located in Lafayette, Colorado, Encore Data Products has become known for its extensive range of audio and visual tools, including headphones, AV equipment, and health-conscious supplies. Their expertise includes supplying a variety of headphones, from school-friendly models to protective ear gear, as detailed on their website, enhancing choices for schools and businesses alike. Adding the gaming chair aligns with their mission of providing versatile and top-quality products across different platforms.

A representative from Encore Data Products shared their excitement about the new chair. “We are thrilled to introduce the Califone Soft Floor Rocker and Gaming Chair to our lineup. This addition underscores our commitment to enhancing the user experience through comfortable and innovative products,” the representative said. “Schools, libraries, and businesses can now access a seating solution that not only supports extended use but also complements a variety of settings.”

The chair features soft cushioning and an ergonomic design for ultimate comfort. Its sleek black color gives it a modern look, adding style to any room. While focused on comfort, it remains robust and durable enough for daily use.

Encore Data Products’ range extends beyond seating, offering a wide selection of headphones, from school-friendly models to protective ear gear. These options focus on being durable and easy to maintain, important for both schools and businesses.

They also serve the AV tech sector with products like charge and sync devices, document cameras, laptops, and touchscreens, designed to support digital learning and interactive presentations. Their line of clean and healthy supplies, including electronic sanitizers and covers, shows their dedication to safety and hygiene.

Over the years, Encore Data Products has been a reliable partner for many schools, libraries, and businesses, building a strong industry presence with its wide product range and customer service. Adding the Califone Soft Floor Rocker and Gaming Chair is a strategic step to further improve user experiences where comfort matters most.

The representative emphasized, “As educational and entertainment environments evolve, providing the right tools and accessories becomes increasingly important. Our new Califone Soft Floor Rocker and Gaming Chair represents our dedication to offering products that meet and exceed the needs of our diverse clientele.”

Encore Data Products leads innovation in the audio and visual tech world, always expanding to offer products that are both high-quality and functional. Those interested can learn more about their offerings in AV technology, including podcasting and esports systems, by visiting their website. The Califone Soft Floor Rocker and Gaming Chair highlights their commitment to supporting educational, work, and entertainment spaces with well-thought-out, comfortable products.

The gaming chair is now available through the Encore Data Products website, allowing institutions and consumers to upgrade their spaces with this quality seating solution. Those interested can find more details by visiting their website.

Recent News: Encore Data Products Expands Product Lineup with Innovative 86″, 75”, and 65” QOMO BundleBoard i Series Panel

###

For more information about Encore Data Products, contact the company here:

Encore Data Products
Media Relations
866-926-1669
marketing@encoredataproducts.com
https://www.encoredataproducts.com/
1729 Majestic Drive, Suite 5
Lafayette, Colorado 80026



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Ahead of the Brisbane Olympics, it’s time for Australia to get serious about esports

Most of us have heard of esports but many don’t realise the fast-growing world of competitive video gaming features tournaments, university scholarships and billions of dollars in revenue. As we approach the 2032 Brisbane Olympic and Paralympic Games, it’s time for Australia to develop esports talent pathways and invest in infrastructure. Doing so would create […]

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Most of us have heard of esports but many don’t realise the fast-growing world of competitive video gaming features tournaments, university scholarships and billions of dollars in revenue.

As we approach the 2032 Brisbane Olympic and Paralympic Games, it’s time for Australia to develop esports talent pathways and invest in infrastructure.

Doing so would create social benefits and economic opportunities, creating jobs in game development, content creation, events and tourism.

The athletes

For those unaware, esports refers to the organised, competitive playing of video games. All esports are video games but not all video games are esports.

Esports players compete in competitions ranging from online ranked play (where you get an Elo rating, like chess) to live, in-person tournaments.

Popular games include League of Legends, Dota 2 and Counter-Strike.

Professional players compete in leagues and tournaments, online or in packed stadiums.

Like most pro athletes, these players often train with their teams daily, and many also train by themselves informally. During training, they are honing reflexes, refining tactics and analysing opponents.

Some competitions offer prize pools worth millions and global audiences can rival major traditional sports broadcasts.

Like traditional sports, esports athletes are scouted young, attend development academies and receive university scholarships.

An Olympic horizon?

Esports has been around in some form since the 1970s but it’s exploded into the mainstream in the past decade.

Unlike traditional sports, which depend on TV deals and fixed broadcast schedules, esports live online. Events are streamed on platforms like Twitch and YouTube, letting fans tune in from anywhere in the world.

Much of the global momentum comes from Asia. South Korea is often credited with legitimising esports through the Starcraft boom of the early 2000s.

Today, China, Japan and other nations have government-backed esports strategies, dedicated arenas and thriving pro circuits.

The International Olympic Committee (IOC)’s announcement of the 2027 Esports Games marks a significant step.

While not part of the main Olympics, this event is a signal esports is valued for its skill, global reach and cultural impact.

With Brisbane to host the 2032 Olympic and Paralympic Games, this may be Australia’s moment to step up by building talent development pathways and investing in major infrastructure: purpose-built training centres, venues for live competition and streaming and systems to support players from grassroots to elite levels.

What’s happening in Australia?

Australia is home to a growing esports community, with thousands of young Australians competing in national and international tournaments.

Esports have become a central part of youth culture, from local high school leagues to university tournaments.

Australia has already shown it can host major international esports events. Over the past decade, we’ve hosted qualifiers for titles such as Counter-Strike, Dota 2 and League of Legends.

Flagship events such as Intel Extreme Masters (IEM), one of the most prestigious esports tournaments globally, continue to highlight Australia’s potential: in 2019, IEM Sydney drew thousands of fans and international teams, filling stadiums and putting Australia on the global esports map.

More recently, IEM Melbourne in April this year brought Counter-Strike 2 back to local fans.

If the right infrastructure is developed here, Australia could become a regular destination for international esports tournaments.

On the education front, universities such as Queensland University of Technology, Swinburne and Southern Cross are leading the way with esports degrees, scholarships and research centres.

These programs don’t just train players, they prepare students for careers in broadcasting, game development, coaching and performance science.

Despite limited national support, some states and councils are experimenting with community programs, while broadcasters such as ESL Australia continue to grow local events and coverage.

Challenges and opportunities

Australia’s esports industry boasts immense potential, but it still faces significant challenges.

The biggest hurdle is a lack of national investment and infrastructure.

Unlike traditional sports, esports have no central body coordinating funding, training or pathways from amateur to professional. While other countries are investing in esports stadiums and elite teams, Australia has largely left the sector to develop on its own.

Another issue is cultural: esports still struggle for full acceptance from sporting bodies, schools and sections of government.

Without a coordinated effort to integrate esports into national sporting strategy, Australia risks being left behind.

Yet the opportunities are clear.

The IOC’s 2027 Esports Games could be a turning point. Ahead of Brisbane 2032, Australia is uniquely positioned to lead a national commitment to esports infrastructure and player development.

Brisbane’s organisers could also advocate for esports’ inclusion in the 2032 Olympics, which could position Australia as a leading contender in this emerging field.

There’s also a chance to combine esports with Australia’s world-class research in sports science and mental health: Australia is leading the way in developing health-focused research and initiatives that address player wellbeing from grassroots to professional levels.

With the right support, Australia could shift from spectator to serious player.



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