NIL
Cooper Flagg's Mom Talks NIL Landscape, NBA Future, New Marketing Campaign


NIL isn’t just for student-athletes anymore. Parents play pivotal roles in helping their children navigate the space, from signing brand deals to weighing transfer portal decisions. Now, one soon-to-be famous sports mom is front and center in a new campaign.
Kelly Flagg — mother to National Player of the Year and expected NBA Draft No. 1 pick, Cooper — was a team captain and three-time conference champion at the University of Maine in a pre-NIL universe. She is currently starring in a new campaign for Dr. Scholl’s to celebrate the previously unsung heroes of the sports world: sports moms.
After a historic freshman season at Duke, Cooper declared for the NBA Draft and the Flagg family will find out his likely next home when the team with the top selection is revealed.
Through a series of videos across social media, the Flagg family’s matriarch highlights how the Dr. Scholl’s 24-Hour Energy Multipurpose Insoles are essential to her daily routine.
“I’m excited to be partnering with Dr. Scholl’s because as a mom of three boys who are all involved in sports, I know just how much energy and effort it takes to keep up,” Flagg said. “Moms are the unseen force behind every athlete – whether we’re cheering from the sidelines, hustling between games, or making sure they’re fueled and ready to go. We’re putting in just as many miles as they are. Dr. Scholl’s insoles are that little boost that helps us keep moving, no matter what the day throws at us.”
Ahead of Mother’s Day and the NBA Draft lottery — where the Flagg family will find out their new home away from home — Kelly spoke to NIL Daily on SI about the role sports Moms play, her new Dr. Scholl’s campaign and how her family has navigated the NIL landscape this past year.
As a former college athlete in a pre-NIL universe, I imagine this is your first marketing campaign – how did the partnership with Dr. Scholl’s come about?
“I was approached about doing this partnership and to be honest, it just really fit because I’ve certainly bought my fair share of Dr. Scholl’s over the years trying to keep the kids in sneakers and keep them going. So when they approached me, I said I’d love to do it.”
We’ve seen some sports Moms – like Travis and Jason Kelce’s mom, Donna – front and center in various marketing campaigns, but for you, what does it mean to have your own moment, especially in such a special time between March Madness and Mother’s Day?
“It’s been a lot of fun. We’ve kind of joked around about it with the boys about who is the bigger celebrity – they think that’s pretty funny – between my mom and me. She was in an AT&T commercial with Cooper over March Madness and so the joke now is: who’s the bigger star in the family – my mom, Cooper or me – so it’s just been a lot of fun.”
As a former college basketball player in a pre-NIL universe, what is your perspective on this new world that we’re living in – in terms of student-athletes being able to, to capitalize on their own marketing opportunities?
“I think it’s great for players to be able to earn money on their name and image and likeness. I have some feelings about where the landscape is headed – especially in terms of ‘pay for play’ and where that’s headed. As far as student-athletes being able to earn money, I think it’s a great thing.”
How have you kept your three kids grounded throughout all of this – on and off the court and through NIL?
“First and foremost, we’ve always been very honest with our kids and give honest feedback. We just continue to tell them that they need to keep working and they can always improve. Also, I think it’s a benefit of where we’re from. This isn’t the norm for kids from Maine, and I think that is a big piece of it. The recognition that they’re not just doing this for themselves, but they’re really like carrying the whole state sort of on their backs and bringing them along on this journey with them. So those things are really important.”
Within this campaign, Dr. Scholl’s is shining light on the unsung heroes of sports: the sports Mom. What has been your experience as a sports Mom of three basketball players and what are you excited about showcasing in this campaign?
“My own personal experience was when the boys were little and we would only be able to afford one pair of sneakers – possibly two throughout the year – and to make them last longer, we would just replace the insoles with Dr. Scholl’s. As they got older, we would buy the special sports ones that helped them to have more energy, jump higher, while protecting their, their knees and preventing injuries.”
“Now as a busy Mom who is always on my feet like this, that’s why this was a great partnership because I use them – the 24-Hour Energy Multipurpose Insoles – to get to all the places I need to get to. You wouldn’t believe the travel schedule that I have running from gym to gym, through airports and standing on my feet watching practices or games.”
You’ll be traveling quite a bit more in the future and although you still don’t know where Cooper’s next home will be, how are you as a family preparing for this next step with the NBA Draft coming soon?
“I think we’re trying not to get too stressed about it and just play it by ear. We’ve moved twice in the last two years. We moved to Florida two years ago, which was the first time we’ve ever moved from our home in Maine we’d been in since we got married 25 years ago. It’s the only house our kids had known. This last year we were living in Greensboro and so now we know we can do it. We can live anywhere. Your home is where your family is, not necessarily a location. So we’ll be doing a lot of traveling between the boys. We’ll spend more time back in Maine as Ace is going to be at the University of Maine and we’ll travel to wherever Cooper’s going to spend a lot of time in that location as well, but I know it’ll all work out.”
The Flagg family will learn who holds the No. 1 pick in the upcoming draft when the NBA Draft lottery tips off in Chicago on May 12 at 7PM ET on ESPN.
NIL
Lane Kiffin receives $500,000 payout from LSU after Ole Miss advances to College Football Playoff semifinal
With Ole Miss’ Sugar Bowl victory over Georgia in the Sugar Bowl, Lane Kiffin will receive another bonus. Per the terms of his contract at LSU, he will get the $500,000 he would have gotten from the Rebels for advancing to the College Football Playoff semifinal.
Kiffin was already set to receive a payout as a result of Ole Miss’ first-round win over Tulane. That set him up for a $250,000 payday, which was the amount he would have received from the school if he was coaching in the game. Now, that figure will go up.
After Kiffin’s high-profile departure for LSU, Pete Golding took over as Ole Miss’ full-time head coach. But the Tigers said they would include “ancillary benefits” in Kiffin’s deal with the Rebels, and that means a $500,000 payout because his former program is advancing in the CFP.
Kiffin’s high-profile departure for LSU came after Ole Miss took down Mississippi State to complete the first 11-win regular season in program history. It also helped the Rebels virtually secure a spot in the College Football Playoff, and they hosted the first-round game on Saturday.
Per the terms of Kiffin’s contract at Ole Miss, there would be two more escalators if the Rebels keep going in the CFP. His payout would increase to $750,000 if they advance to the national championship and go up to $1 million if Ole Miss wins it all. LSU vowed to pay that same amount after Kiffin’s departure prior to the postseason.
“Coach will be entitled to receive a payment in an amount equal to the amount Coach would have been entitled to receive had he remained Head Coach at Coach’s immediate prior employer and coached the prior employer’s football team through the 2025-26 CFP,” Kiffin’s contract at LSU reads. “… If applicable, the payment under this section may be paid from affiliated foundation funds and shall be paid within 30 days following the prior employer’s team being eliminated from the 2025-26 CFP.”
Ole Miss takes down Georgia in thrilling Sugar Bowl
Ole Miss and Georgia square off in a thriller at the Sugar Bowl in New Orleans on Thursday. The two teams combined to score 30 points in the fourth quarter as the Rebels rallied to take down the Bulldogs, 39-34.
Trinidad Chambliss had a monster day, completing 30 of 46 passes for 362 yards and two touchdowns. Harrison Wallace III also had a career night, hauling in nine receptions for 156 yards and a touchdown. De’Zhaun Stribling also had a big performance with seven receptions for 122 yards.
For Golding, it marks a second straight victory as head coach after taking over for Lane Kiffin. Ole Miss will now get ready to take on Miami in the Fiesta Bowl.
NIL
Football Transfer Portal Chaos Continues Despite New Rules
NIL
Indiana football destroys Alabama at Rose Bowl to advance to Peach Bowl
Jan. 1, 2026Updated Jan. 2, 2026, 12:20 a.m. ET
PASADENA, Ca. — The singing starts early in the fourth quarter of the Rose Bowl, where the clouds are rising above the San Gabriel Mountains and the No. 1 Indiana Hoosiers are just destroying No. 9 Alabama. This is a 2025 College Football Playoff quarterfinal, serious business, but the IU football crowd has been having a blast, and they know what to do when this stadium in Southern California starts playing Bloomington’s John Mellencamp over the loudspeakers.
NIL
Texas Tech’s College Football Playoff reality check just made a transfer QB rich
The Texas Tech Red Raiders are currently trailing Oregon 13-0 in the College Football Playoff quarterfinals, putting a loaded team on the brink of elimination. Given how bad the offense has looked for this team, the fanbase is already moving on to the offseason, as even with a comeback win in this game, Texas Tech isn’t good enough on offense to win the National Championship.
The biggest flaw with this offense seems to be the play of their quarterback, Behren Morton, who’s had a brutal day with 3 turnovers early in the 4th quarter. Given the fact that Behren Morton is out of eligibility, Texas Tech needs a new quarterback, and the fans are swinging for the fences.
Texas Tech fans are begging for Cody Campbell to pay Brendan Sorsby
On Friday, the Transfer Portal in college football will open, and Texas Tech fans are hoping that Cody Campbell and the Red Raiders spend big to continue building up this roster. The overwhelming biggest wish by the fanbase and outsiders is quarterback Brendan Sorsby.
The asking price from Brendan Sorsby to Texas Tech might be going up after that first half…
— Jordan Sigler (@JordanSig) January 1, 2026
While Oregon will advance if the score holds, everyone believes whichever quarterback Texas Tech ends up adding is the true big winner.
The Texas Tech NIL boosters are going to cut an unbelievable check for a QB upgrade this offseason, which makes someone like Brendan Sorsby an indirect winner of this Orange Bowl
— Waleed Khalid (@AnimalMan7) January 1, 2026
Texas Tech might add another zero to that NIL offer to QB Brendan Sorsby…
— Dane Brugler (@dpbrugler) January 1, 2026
The members of the media even seemingly believe that Brendan Sorsby is destined to be a Red Raider.
Overheard in the press box:
“Can they get Brendan Sorsby here by the fourth quarter?”
— Andy Staples (@AndyStaples) January 1, 2026
Cody Campbell specifically is being begged by the fans to go improve this team on offense, especially at quarterback.
Oh .@CodyC64 how much can you spend on an O-Line and Sorsby? #WreckEm
— Stacy G ❤️🖤👆🏻❤️💙 (@smgttu98) January 1, 2026
@CodyC64 please get us a QB 🙏🏽
— Alan Montoya (@alanj_montoya) January 1, 2026
Pay Sorsby any amount of money @CodyC64
— TTUMakesmesad (@TTUmakemesad) January 1, 2026
It’ll now become interesting to see where Texas Tech and Cody Campbell look to find their quarterback in the Transfer Portal. Backup QB Will Hammond showed a ton of promise, but his season ending injury may change the plans at quarterback.
Brendan Sorsby is ranked as the top quarterback in the Transfer Portal in our latest Transfer Portal Quarterback Rankings. Between his experience in the Big 12, his talent level, and the fact that his girlfriend now plays volleyball at Texas Tech, the pairing seems like a perfect fit, but both sides will need to lock the deal in.
NIL
The Transfer Portal market is exploding for college football
The transfer portal market is going up across the board, at every position, in every conference, and there’s little reason to believe it will slow down anytime soon. Just like professional sports, once one player gets paid, the market resets. The next wave of players measures itself against that number, believes it’s worth more, and pushes the standard even higher.
College football has officially entered that phase.
When the transfer portal opens Jan. 2, it will usher in what could be the most aggressive and expensive portal cycle the sport has ever seen. With the spring portal window eliminated in favor of a single winter period that runs from Jan. 2 through Jan. 16, the urgency has never been higher. Programs no longer have a second chance to fix mistakes, replace losses, or wait out the market.
This winter portal may look less like traditional college football and more like NFL free agency but with more chaos.
Spend Early or Miss Out
The expectation across the sport is clear: the best players will come off the board immediately and for big money. This is nothing new in the sports world because typically the services of the top players: a) in high demand and b) get contacted earlier because they dictate the market for the others after.
““People are going to spend out of the gate — like immediately — your top guys, your best guys, are going to go quick,” said a Big Ten general manager. “Then it’s the rest of them that are asking for money, but at some point they’re going to come down a little bit because the money has already been spent.””
Big Ten general manager
A year ago, there was widespread belief that this offseason would bring a correction. The passing of the House settlement, the introduction of the College Sports Commission as an enforcement arm, and the implementation of a $20.5 million revenue-sharing cap were all supposed to cool off the market.
The idea was simple: with stricter NIL oversight and limits on revenue sharing, teams could no longer double-dip between unlimited collective money and school-funded compensation. Prices, many thought, would stabilize or even decline. That hasn’t happened.
For a variety of reasons, the market has instead continued to climb. What began as college athletes not being paid at all turned into NIL opportunities based on name, image, and likeness. Now, schools themselves can directly allocate money to players, effectively paying salaries. It’s no wonder these college players are staying school longer when some get paid even more than if they were to go pro.
It’s a full 180-degree swing from where the sport was less than a decade ago.
New NIL Price of a Starter
The numbers that could come out of this cycle make that shift impossible to ignore.
““I feel like the average starter this cycle — the sort of line you have to hit — is $600,000,” said one SEC general manager. “I feel like last year starters in our conference were $300,000. Now it feels like starters are more like $600,000.””
SEC general manager
That’s not a superstar figure. That’s the baseline.
Quarterbacks, edge rushers, offensive tackles, and elite skill players are pushing well beyond that number. Depth players are commanding deals that would have qualified as “starter money” just one cycle ago. Every position group is affected, and every negotiation starts from a higher floor.
Arkansas Can’t Afford to Fall Behind
Arkansas football has reached a crossroads. New head coach Ryan Silverfield and athletic director Hunter Yurachek have both spoken publicly about the importance of having the necessary NIL resources to build and sustain a competitive roster.
Words are a start, but action has to follow.
Yurachek doesn’t have to write the checks himself, but he does have to empower the coaching staff, the collective, and the infrastructure to compete at market value. If the administration hesitates or tries to bargain-shop in a luxury market, the results will be the same as they’ve been in recent years.
Fans are tired of hearing about rebuilds. They’re tired of moral victories and patience speeches while watching other programs buy instant turnarounds. The numbers are public now. The quotes are out there. The direction of the market is undeniable.
The transfer portal isn’t a temporary phase, it’s officially the backbone of roster construction moving forward and beyond. And with prices only going up, programs either commit fully or risk falling into the abyss.
NIL
Curt Cignetti contract clause takes effect after Indiana’s College Football Playoff semifinal berth
With Indiana’s resounding victory over Alabama in the Rose Bowl, Curt Cignetti triggered a bonus in his contract. But there’s another clause that took effect as the Hoosiers head to the College Football Playoff semifinals.
Cignetti’s new eight-year, $93 million deal at Indiana – which the two sides announced in October 2025 – includes a Good Faith Market Review clause. It states if IU makes the CFP semifinal, the school must discuss a renegotiated contract with Cignetti that would bring his annual compensation to nothing less than the third-highest paid coach in college football.
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For reference, Cignetti’s salary went up to $11.6 million when he signed his new contract at Indiana. That currently puts him at No. 4 among the nation’s highest-paid coaches after Lane Kiffin agreed to a deal that will pay him $13 million at LSU. Kiffin’s salary is just behind Georgia coach Kirby Smart, who’s the highest-paid coach in the country at $13.3 million, and ahead of Ohio State’s Ryan Day at $12.6 million.
According to the contract, Cignetti and Indiana have 120 days after the CFP semifinal to agree to the good faith review and negotiation. If the two sides don’t come to terms on a deal to make Cignetti no less than the third-highest paid coach in the country, “the University agrees to waive for the remaining Term of this Agreement any liquidated damages which would be due from Coach to the University should he subsequently terminate his employment at the University.”
In short, if the two sides don’t agree to those terms, Cignetti would not owe Indiana anything if he chose to leave for another job. For reference, he would owe $15 million if he was to resign to take a different coaching job before May 2026.
Curt Cignetti triggers bonus with Rose Bowl win
As part of the new deal, which took effect Dec. 1, Curt Cignetti also triggered multiple bonuses through Indiana’s College Football Playoff run. The Hoosiers’ sixth Big Ten victory secured a $150,000 bonus and he earned $1 million for winning the conference championship in addition to the $50,000 for becoming the league’s Coach of the Year.
Cignetti also had CFP bonuses in the deal, though they are not cumulative. With Thursday’s win against Alabama, he is set to earn $700,000 for making the semifinal round, and that figure would increase to $1 million if Indiana appears in the national championship. A victory in the title game would net Cignetti a $2 million bonus.
Indiana’s victory over Alabama continued Cignetti’s historic turnaround in Bloomington. The Hoosiers are now 14-0 this season and 25-2 under his watch as they get ready to take on Oregon.
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