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Champion, Role Model, Entrepreneur

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Champion, Role Model, Entrepreneur


Champion, Role Model, Entrepreneur:
Alycia Baumgardner’s Brand Beyond the Ring


(MAY 8) Alycia Baumgardner is not just dominating
the ring—she’s



redefining what it means to be a champion

in and out of sports. Hailing from Fremont, Ohio, she has risen
to become the undisputed super featherweight boxing champion.
But her presence now stretches far beyond boxing. 
Baumgardner has transformed her identity into a powerful
personal brand that spans fitness, fashion, community activism,
and women’s empowerment.


Fremont, Ohio Roots and Rise to
the Top


Baumgardner’s journey begins in Fremont, Ohio,
where she developed a relentless work ethic and a fierce
fighting spirit. Her early environment shaped her grit and
determination—qualities that would serve her throughout her
ascent in boxing. She trained hard, stayed focused, and turned
her dreams into a title.


Undisputed Super Featherweight
Champion


As the reigning undisputed super featherweight
champion, Alycia Baumgardner has reached the pinnacle of her
sport. Her dominance in the division is the result of years of
grinding, fierce matchups, and undeniable technical prowess. She
holds the WBC, IBF, WBO, and WBA titles, placing her among the
elite few who have unified a weight class. Each title defense
only adds to her legacy, further establishing her name among
boxing greats.


Influential Endorsements Across
Fitness and Beauty


Baumgardner’s success isn’t confined to the
squared circle. She’s secured high-profile endorsement deals
with leading athletic brands and beauty lines. These
partnerships reflect her crossover appeal, merging sports with
lifestyle and empowering a broader audience. Her collaborations
are more than commercial—they symbolize a new era where athletes
define style, identity, and values both inside and outside of
competition.


Fitness as a Community Tool


She’s turned her passion for fitness into a tool
for social change. Through boxing clinics specifically designed
for girls, Alycia promotes physical wellness while teaching
confidence, discipline, and self-respect. These aren’t just
workouts—they’re workshops that equip young women with tools to
navigate life. Baumgardner’s hands-on approach ensures that
these sessions inspire growth both physically and mentally.


Mentorship Programs in Ohio


Staying rooted in her Ohio upbringing, Alycia
Baumgardner has launched mentorship initiatives throughout the
state, targeting underserved and underrepresented communities.
These programs focus on guiding young girls through personal
development, using sport as a foundation. The goal is not only
to build better athletes but to shape leaders. Through ongoing
mentorship, she plants seeds of empowerment in areas often
overlooked.


Representation and Advocacy in
Boxing


A vocal advocate for increased representation in
boxing, Baumgardner frequently speaks out on issues affecting
women in combat sports. She addresses disparities in pay,
visibility, and opportunity with the same intensity she brings
to the ring. Her advocacy is helping dismantle outdated barriers
and build a future where women athletes receive the spotlight
and respect they deserve.


A Midwest Icon of Empowerment


Baumgardner’s commitment to women’s empowerment
radiates throughout the Midwest. Her efforts go beyond
statements—she invests her time and resources in lifting others.
Whether it’s speaking at schools, hosting leadership panels, or
promoting women in sports, Alycia’s mission is clear: build a
stronger, more inclusive future through athletic inspiration.


Fan Engagement and Cultural
Milestones


As her career flourishes on multiple fronts, fan
engagement has grown significantly across Ohio. Through
platforms like



Ohio sportsbooks
,
supporters now follow her fights with deeper emotional and
interactive investment—viewing each bout not only as a sporting
event but as a cultural milestone in women’s boxing. Baumgardner
has become more than a champion—she’s a symbol of state pride
and female excellence.


Fashion as a Form of Expression


Her fashion collaborations represent more than
trendsetting—they symbolize confidence and self-definition.
Alycia merges athleticism with elegance, showing that strength
and style are not mutually exclusive. By fronting campaigns and
attending major style events, she disrupts old narratives about
what female fighters should look like. Her fashion choices speak
boldly: a champion can be powerful and poised.


Strategic Personal Branding


Baumgardner’s brand is meticulously
crafted—rooted in authenticity, elevated by excellence. Every
partnership, community project, and media appearance builds on
her core message: empowerment, strength, and vision. Her brand
is more than a name; it’s a movement that blends athletic
achievement with social purpose.



AlyciaBaumgardner
’s
trajectory shows that a boxing career can be the launchpad for
generational impact when strategy meets passion.

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Texas Tech QB Brendan Sorsby Set to Earn More Than Some First-Round NFL Draft Picks

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Quarterback Brendan Sorsby, the top player available in college football’s transfer portal, on Sunday committed to Texas Tech, joining a Red Raiders program fresh off of its first-ever College Football Playoff appearance. And Sorsby will reportedly be paid not just like the best player available in the transfer portal, but akin to a first-round NFL draft pick.

Sources told Pete Thamel of ESPN that Sorsby’s NIL deal was expected to be in the range of $5 million, a number that Front Office Sports also reported in conjunction with Sorsby. While it’s entirely possible that Sorsby, who was also courted by the deep-pocketed LSU Tigers, will earn more than $5 million, it’s at least a realistic projection in this case, given that the Red Raiders just last year invested $7 million in its defensive line.

Here’s where Sorsby’s NIL deal would check in at when compared to the rookie contracts of all 32 first-round picks from the 2025 NFL draft. Note: Contract figures listed for 2025 first-round draft picks are the average annual value of their rookie deals.

Pick No.

Name

Contract Value

1

Cam Ward

$12,209,905

2

Travis Hunter

$11,662,282

3

Abdul Carter

$11,313,795

4

Will Campbell

$10,915,526

5

Mason Graham

$10,218,548

6

Ashton Jeanty

$8,973,953

7

Armand Membou

$7,978,296

8

Tet McMillan

$6,982,598

9

Kelvin Banks Jr.

$6,932,812

10

Colston Loveland

$6,659,002

11

Mykel Williams

$6,235,839

12

Tyler Booker

$5,638,430

13

Kenneth Grant

$5,489,078

14

Tyler Warren

$5,240,163

15

Jalon Walker

$5,140,593

16

Walter Nolen

$4,841,888

17

Shemar Stewart

$4,742,319

18

Grey Zabel

$4,617,865

19

Emeka Egbuka

$4,543,183

20

Jahdae Barron

$4,518,294

21

Derrick Harmon

$4,493,401

22

Omarion Hampton

$4,443,616

23

Matthew Golden

$4,393,835

24

Donovan Jackson

$4,294,264

25

Jaxson Dart

$4,244,482

26

James Pearce Jr.

$4,194,696

27

Malaki Starks

$4,144,915

28

Tyliek Williams

$4,120,023

29

Josh Conerly Jr.

$3,920,274

30

Maxwell Hairston

$3,814,496

31

Jihaad Campbell

$3,725,894

32

Josh Simmons

$3,668,839

While these are average annual value figures and Sorsby’s reported $5 million deal is for the 2026 campaign, the table gives an idea of just how much NIL money a top college football player can command in the transfer portal. In 2026, Sorsby is set to earn more money than all but 15 first-rounders are set to earn on average in their respective rookie contracts.

Sorsby was already one of the highest-paid players in college football, as only Texas quarterback Arch Manning and Ohio State wide receiver Jeremiah Smith boasted higher NIL valuations, according to On3 Sports. His monster Texas Tech deal will only add to those riches.

Sorsby joins a fast-rising Texas Tech program that just won its first-ever Big 12 title and earned a first round bye before bowing out in its quarterfinal matchup against Oregon on New Year’s Day.

In 12 games with the Bearcats, Sorsby completed 61.6% of his passes for 2,800 yards, 27 touchdown passes and five interceptions.

More College Football on Sports Illustrated



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NCAA Football Oversight Committee expected to recommend potentially significant changes to college football calendar

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For the second consecutive offseason, college football’s convoluted calendar could be in for another massive overhaul, according to Yahoo! Sports insider Ross Dellenger.

This season, everyone from coaches to fans have complained about the sport’s overly-congested calendar that includes the coaching carousel, the early signing period, the NCAA Transfer Portal’s two-week window and the College Football Playoff all happening within a span of about two months. In fact, it’s exactly nine weeks between Nov. 17, when Virginia Tech kicked off this year’s coaching carousel by hiring James Franklin, and Jan. 19, when the CFP National Championship Game will be played in Miami.

Ahead of last week’s College Football Playoff quarterfinals, former Alabama coach-turned-ESPN analyst Nick Saban once again called for widespread changes to the sports’ current calendar during last week’s ESPN College GameDay: “We need to change the calendar.” As it turns out, college football’s powers-that-be heard Saban’s call and plan to take action as soon as next week’s AFCA Convention.

Dellenger reported the NCAA Football Oversight Committee, led by Georgia athletic director Josh Brooks and Buffalo AD Mark Alnutt, is set to examine and address college football’s challenging calendar, with the expection significant changes could be recommended as soon as this upcoming offseason.

“We’re trying to take a step back and look at everything in totality so we’re not doing one-offs that have an impact on other parts of the calendar,” Brooks told Dellenger. “We’ve got to take a 30,000-foot view and see how everything could be better.”

SEC commissioner Greg Sankey proposes eliminating early signing period in December

Among those changes could be the elimination of the December early signing period, a suggestion SEC commissioner Greg Sankey pushed during last week’s Sugar Bowl between No. 3 Georgia and No. 6 Ole Miss in New Orleans. “Put it back in February, maybe even mid-February,” Sankey told Dellenger.

Other changes that could be up for debate include potentially moving the college football regular season up a week to what is now considered “Week 0,” altering the current CFP schedule of games, further pushing back the transfer portal window, and possibly adding Spring and Summer access periods, per Dellenger. The moves could further align college football with a NFL-like format that completely separates the postseason, the draft and free agency across several months. It’s something Saban has been calling for for awhile.

“Do the same thing in college football and you wouldn’t have these issues with coaches changing jobs, because everybody could finish the season with their team, which is what’s best for the players — that’s No. 1,” Saban added. “Because there’d be no hurry. Because now there’s a hurry because all the recruiting calendar is (all about) ‘hurry up and get a coach or you can’t take advantage of an early signing date and you can’t take advantage of (the) portal.’”

— On3’s Thomas Goldkamp contributed to this report.



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Here’s how much Group of 6 football players cost and where Nevada fits in

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On its official social-media pages, the Nevada football team has been posting graphics of returning players with the phrase “Let’s run it back.”

This is a new phenomenon in roster building. A couple of years ago, you could simply assume players with remaining eligibility would return to school unless they declared for the NFL draft.

Now, you have schools announcing they’ve reached a “deal” to retain a player, as Ole Miss did today with its star running back Kewan Lacy.

Roster building in college football is in unchartered territory with unlimited transfers, unlimited name, image and likeness compensation and legalized revenue sharing where athletic departments can directly pay athletes.

To compete at the top of the FBS, football programs need $20 million-plus budgets. Good quarterbacks make in excess of $3.5 million a year, which is in line with the salary of a late first-round draft pick. Exact compensation numbers remain an inexact science as most are not public record despite these schools largely being public institutions. But The Athletic surveyed industry experts to get a feel for how much players make on the transfer market, both in the Power 4 and Group of 6, with a vast difference between the two.

The Athletic writes: The rates for transfers who sign with Group of 5 schools are much lower because roster budgets are much smaller than at their Power 4 counterparts. While Power 4 programs’ football roster budgets can range from $13 million up to $30 million, G5 schools mostly ranged between $1 million and $10 million in 2025. The vast majority of Group of 5 schools have roster budgets below $5 million, with a few exceptions. The top spending schools in the American, like USF, Memphis and Tulane, are believed to be above that.

The Athletic said Group of 6 quarterbacks top out “around $500,000 or $600,000” with a range of $300,000 to $400,000 for schools with a $3 million budget, which is around 10 percent of that budget. Starting running backs and tight ends top out around $200,000 to $250,000 with star receivers around $300,000 and offensive tackles at $300,000 to $400,000. On defense, linemen max out around $250,000 to $300,000 with linebackers and defensive backs in the $150,000 to $200,000 range. Start adding those up and its gets real expensive real fast.

Those are the marks for the top players in the Group of 6 with the floor for most players at that level in the five figures, although some Group of 6 players have to “settle” for a full-ride scholarship. Oh, the humanity! The Athletic said a Group of 6 consensus is hard to find because budgets wildly with The American having the most robust NIL offerings. Next in line in 2026 would be the Pac-12 with the Mountain West and Sun Belt behind them.

One of the deciding factors when the Pac-12 poached the MW in September 2024 was football investment with the larger-budget schools getting invitations to the rebuilt Pac-12. Again, specific numbers are hard to pin down, but Washington State president Betsy Cantwell is asking donors for $5 million in NIL money for new coach Kirby Moore after saying the Cougars were last among Pac-12 programs (current and future) in NIL this season. So, lets say the Pac-12 average for a football roster is $5 million. And let’s say the new MW average is around $2 million, which might be an ambitious mark.

It’s been reported Wyoming, a remaining MW school, hovers around $1.4 million. Hawaii, another remaining MW school, is asking state lawmakers for $5 million annually in NIL money for all of its sports, and you’d have to think at least half of that money would go to football. Nevada football’s NIL and revenue sharing budget is unknown, but I imagine is was in the lower quarter of the MW this season with $1 million to $1.5 million a reasonable ballpark, which doesn’t really cut it these days.

As part of its “Let’s run it back” announcements, Nevada said it has retained offensive lineman Zach Cochnauer, who had Power 4 offers, and defensive lineman Dylan LaBarbera, a first-team All-MW pick in 2025 who would have had Power 4 offers if he entered the portal. Those were huge “keeps” that had to cost Nevada six figures each. I’m sure both could have gotten bigger offers — probably by double — from Power 4 schools.

Still, Nevada has lost 21 players to the transfer portal with three — defensive end Jonathan Maldonado (Ole Miss), punter Bailey Ettridge (Oregon) and kicker Keaton Emmett (Oregon) — already committing to power-conference opponents. That’s right, Nevada couldn’t even afford to keep its starting punter and backup kicker. A few more Wolf Pack transfers should eventually land at Power 4 schools. That’s part of doing business these days.

Of Nevada’s 24 primary starters last season — 11 on offense, 11 on defense, kicker, punter — the Wolf Pack has retained just four in LaBarbera, Cochnauer, offensive guard Snoop Leota-Amaama and quarterback Carter Jones, with the latter of those two starting six and seven games, respectively. The Wolf Pack has lost seven starters to transfer and had 12 graduate (the nickel position on defense didn’t have a full-time starter).

Candidly, retaining four starters while losing seven to transfer is a good result given what LaBarbera and Cochnauer could have made on the open market. This kind of attrition will continue until Nevada gets a more competitive NIL budget that can pay the going Group of 6 rate, which, if the numbers provided by The Athletic are accurate, is around $5 million for a starting 24. The price of doing business continues to increase.

Columnist Chris Murray provides insight on Northern Nevada sports. Contact him at crmurray@sbgtv.com or follow him on Twitter at @ByChrisMurray.





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Jon Sumrall: ‘Common Sense’ Can Fix College Football, Credits Ole Miss In Portal

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There is an ongoing debate around college football centered around how to fix the sport, as it pertains to the calendar which coaches and players have to abide by. The two main topics seem to be the transfer portal, along with the timing of the CFP. 

As you have most certainly noticed over the past month, there have been numerous coaches who have taken other jobs while also participating in the playoff. None of these moves have garnered the attention of Lane Kiffin, who left Ole Miss for LSU right before the Rebels postseason run. 

But, lost in the shuffle of daily news simmering out of Baton Rouge are other coaches like Florida’s Jon Sumrall, who coached two teams during a chaotic stretch which saw Tulane face Ole Miss in the first round of the college football playoff. 

The same could be said for Oregon offensive coordinator Will Stein, who is the new head coach at Kentucky, while defensive coordinator Tosh Lupoi accepted the Cal Bears head coaching position. 

Both of these assistants have stuck with Oregon during its CFP run and will be on the sideline Friday night when the Ducks face Indiana for a spot in the national championship. 

So, while making sure both of their new jobs are taken care of when it comes to roster management and setting up for future success, they are still helping Dan Lanning prepare for a rematch against the Hoosiers. 

College Football Calendar Can Be Fixed, Right?

But, as Gators head coach Jon Sumrall pointed out during an interview with OutKick’s Hot Mic crew of Jonathan Hutton and Chad Withrow, all it takes is a little common sense to fix the calendar. 

This is obviously easier said than done, with the college football playoff still ongoing, and the transfer portal is only open for just over one more week. So, how do they fix it? 

“In the NFL, they’ve got this thing figured out where they do this thing called football season,” Sumrall quipped. “At the end of football season, you can have coach movement and player movement, but nobody can leave until the season’s over, unless someone is traded. Then, after the season is over, coaches and players can move …

“How can we change that in our world? Move the season up, start the playoffs earlier. End the playoffs earlier, closer to January 1, like we used to do. I think there is a way we can get the national championship game back closer to January 1st, and then everybody right now would be focused on just player movement.” 

And while most of that sounds easy, I don’t know how many leaders running college football think the same way. 

For Sumrall, it might be a little bit too easy. 

“I don’t think it’s that complicated. I do think it takes common sense, and I don’t know how many people got that.”

In a world in which players are paid six to seven figures to play football, there are still archaic rules around the sport, which make zero sense to a coach like Jon Sumrall. And, I imagine he’s not alone in his thinking. 

“We give out Jordan Brand shoes here, because we’re a Jumpman school,” Sumrall noted. “So, that’s like a cool, hip thing. And I’ve got all those Jordan’s on my desk here, but we can’t give them to the players after their careers are over because the monetary value is too great. It’s called an extra-benefit. 

“I’m like, the shoes are worth a couple-hundred bucks, I don’t know maybe a couple thousand bucks, I don’t know how much they’re worth. But, we’re already paying these dudes. Why can’t we give them these shoes?”

Yes, these are current dilemmas ongoing within college athletics. Don’t give them shoes!!

Sumrall Credits Ole Miss For Putting Together Strong NIL Presence

The former Tulane coach is now doing his best to adjust to life within the SEC, but he does have a perspective on CFP semifinalist Ole Miss, who will battle Miami on Thursday night in the Fiesta Bowl. 

“They beat us 45-10 in Game 1, and 41-10 in Game2. They look a lot the same to me. They kicked our ass both times.”

But, it’s not only about what you see on the field with the Rebels. How Ole Miss has been able to retain players during this time period as the transfer portal runs wild is a testament to what Pete Golding has been able to do during chaotic times in Oxford. 

Trinidad Chambliss’ Ole Miss Future Hinges On NCAA Waiver — New NIL Deal Raises Stakes With Potential Lawsuit

If the Rebels coach did not have such a solid foundation built by athletic director Keith Carter, along with Walker Jones of the Grove Collective, they would not be retaining players like Kewan Lacy, along with Trinidad Chambliss pending his NCAA waiver. 

For that, Jon Sumrall is doing his best in Florida to replicate the structure built in Oxford, and build that same kind of foundation in Gainesville. 

“We talked about alignment, structure and organization within the portal. I think Ole Miss has had great success. Not to take away anything from Lane, but Keith Carter, Walker Jones, not taking anything away from Pete (Golding) either. But Ole Miss, they’re doing this NIL, rev-share stuff, as good as anybody in America.

“They’re paying dudes, and they are writing bigger checks. And, kudos to them. They’ve got a great plan that we all need to learn from and emulate. So, they’re a really good football team. I didn’t see many weaknesses when we played them in Game 1 or 2.”

Continue following OutKick and Trey Wallace for the latest news around college football, as we get you prepared for the CFP semifinals later this week!





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RB Jadan Baugh affirms commitment to Florida; spurns Texas’ pursuit of transfer

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Jadan Baugh will return to the Florida Gators for the 2026 season. The star running back announced his decision to run it back in Gainesville on Instagram on Tuesday. 

That came after ample speculation he could follow former Florida running backs coach Jabbar Juluke to Texas. The Longhorns have a need for a new starting running back after the departure of Tre Wisner (and others) from Austin. The Gators put up a strong push to retain Baugh, as keeping the SEC’s third-leading rusher from 2025 in Gainesville became a top priority for Jon Sumrall and the new Florida staff. 

As reported by CBS Sports’ Richard Johnson, the expectation was that Baugh would command more than $1 million on the transfer portal market as part of the surge in price for star backs this season. The question was less whether Florida would be willing to spend on Baugh, but more if Baugh would view the Gators under Sumrall as the best opportunity for him. Texas figured to offer a starting spot, a familiar face in Juluke and the opportunity for ample attention in the backfield alongside quarterback Arch Manning. 

However, Baugh opted to stick around in Florida as the Gators seem to have met his asking price and answered any questions he might’ve had about how the offense will operate in 2026. 

With former Georgia Tech offensive coordinator Buster Faulkner making the move to Gainesville — and bringing quarterback Aaron Philo with him — the expectation is the Gators will lean on the ground game in 2026 similarly to the Yellow Jackets in 2025. Faulkner was surely part of the sales pitch to Baugh, and he bought in on that vision.

Baugh rushed for 1,170 yards and eight touchdowns on 220 carries this season, with his 266 yards against Florida State in the Gators’ season finale serving as an exclamation point on his year. Now he’ll be back for his junior campaign in Gainesville in a big victory for Sumrall in retaining a top talent, fending off the Longhorns and others hoping to poach the star back and further weaken the Gators’ roster. 





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Urban Meyer Sends Strong Message About Colorado New Athletic Director

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When the Colorado Buffaloes named Fernando Lovo as their next athletic director, the move resonated far beyond Boulder, drawing attention from some of the most prominent figures in college football.

Dec 26, 2025; Phoenix, AZ, USA; New Mexico Lobos athletic director Fernando Lovo against the Minnesota Golden Gophers during

Dec 26, 2025; Phoenix, AZ, USA; New Mexico Lobos athletic director Fernando Lovo against the Minnesota Golden Gophers during the Rate Bowl at Chase Field. Mandatory Credit: Mark J. Rebilas-Imagn Images | Mark J. Rebilas-Imagn Images

Among those offering the loudest praise was three-time national champion coach Urban Meyer, who witnessed firsthand Lovo’s rise from a student assistant at Florida to an indispensable executive at Ohio State and then the NFL.

The Urban Meyer Connection and a Proven Pedigree

Ohio State Buckeyes head coach Urban Meyer hoists the trophy following their 42-20 win over Oregon in the College Football Pl

Ohio State Buckeyes head coach Urban Meyer hoists the trophy following their 42-20 win over Oregon in the College Football Playoff National Championship at AT&T Stadium in Arlington, Texas on Jan. 12, 2015. (Adam Cairns / The Columbus Dispatch) | Adam Cairns / USA TODAY NETWORK via Imagn Images

“He’s the best at what he does, regardless of the responsibility,” Meyer said of Lovo. “He will be a great athletic director. He’s the ultimate team player with extremely high character and high work ethic. He was always a guy I could trust. When he was an undergraduate at Florida, very early on… his reputation started to make its way to me as the head coach. He was a guy that I brought with me to Ohio State. He’s elite.”

It’s an endorsement that carries immense weight because it’s rooted in firsthand observation of a championship-caliber work ethic. For Lovo, moving from Florida to Ohio State alongside Meyer wasn’t just a career jump; it was a testament to his ability to manage the high-pressure, high-stakes ecosystem of elite college football.

Meyer’s success was built on surrounding himself with people who could handle the grind of a championship program, and Lovo was a primary pillar in that structure. At Florida, Lovo was part of the 2008 National Championship staff working as an equipment manager. He then followed Meyer to Ohio State, where he helped the Buckeyes win the first-ever College Football Playoff National Championship in 2014.

Ohio State Buckeyes head coach Urban Meyer hoists the trophy following their 42-20 win over Oregon in the College Football Pl

Ohio State Buckeyes head coach Urban Meyer hoists the trophy following their 42-20 win over Oregon in the College Football Playoff National Championship at AT&T Stadium in Arlington, Texas on Jan. 12, 2015. (Adam Cairns / The Columbus Dispatch) | Adam Cairns / USA TODAY NETWORK via Imagn Images

To be hand-picked by one of the most demanding and successful coaches in the history of the sport speaks volumes about Lovo’s operational brilliance and the high regard Meyer held for him, even early in his career.

But it isn’t just about Lovo’s resume; it’s about the “trust” Meyer mentioned. In the modern era of college athletics, an athletic director must be more than a figurehead; they must be a tactical partner who understands the nuances of football operations, NIL, and revenue generation. Meyer’s public backing confirms that Lovo possesses the rare combination of character and the relentless work ethic required to navigate Colorado through its current financial and competitive hurdles.

Alignment with the “Coach Prime” Vision

Nov 29, 2025; Manhattan, Kansas, USA; Colorado Buffaloes head coach Deion Sanders looks on during the second quarter against

Nov 29, 2025; Manhattan, Kansas, USA; Colorado Buffaloes head coach Deion Sanders looks on during the second quarter against the Kansas State Wildcats at Bill Snyder Family Football Stadium. Mandatory Credit: Scott Sewell-Imagn Images | Scott Sewell-Imagn Images

While Rick George was the architect of the Deion Sanders hire, the future of Colorado football now rests in the synergy between Lovo and “Coach Prime.” Though early indications suggest the two are already in lockstep. Sanders, who participated in the hiring process, was quick to express his enthusiasm for Lovo’s arrival, emphasizing the need for a leader who understands the “city and wonderful university.”

“He is a man of character and the type of leader this department, city and wonderful university deserves,” Sanders said. “He has a great knowledge of football and understands what it takes to win in today’s game. I’m motivated to show all of our incredible fans the tremendous heights we will take this program.”

For Colorado to reach those “heights,” the relationship must mirror the professional alignment George and Sanders shared. Lovo’s background as a “football guy” first ensures that he speaks the same language as Sanders, providing the administrative support that “Coach Prime” will need.

MORE: Zac Taylor Doesn’t Hold Back About Shedeur Sanders’ Impact at Colorado 

MORE: Colorado’s Latest Transfer Portal Departure Adds To Buffaloes’ Growing Concerns

MORE: Best Transfer Portal Fits For Former Colorado Cornerback DJ McKinney

Why the Lovo Hire Is Pivotal for Colorado

Dec 26, 2025; Phoenix, AZ, USA; New Mexico Lobos athletic director Fernando Lovo against the Minnesota Golden Gophers during

Dec 26, 2025; Phoenix, AZ, USA; New Mexico Lobos athletic director Fernando Lovo against the Minnesota Golden Gophers during the Rate Bowl at Chase Field. Mandatory Credit: Mark J. Rebilas-Imagn Images | Mark J. Rebilas-Imagn Images

Colorado’s decision to hire Fernando Lovo comes at a defining moment for the university. Rising costs, NIL, revenue sharing, facility demands, and increasing competitive pressure in the Big 12 have fundamentally reshaped the role of the athletic director. However, Lovo’s track record at New Mexico, where he helped lead the department to a record revenue year and a 17.6 percent budget increase in just twelve months, aligns perfectly with what CU’s Board of Regents set out to find.

He’s no longer just a rising name in athletic administration. He brings years of hands-on experience in revenue generation, operational restructuring, and facility management—areas that have become inseparable from competitive success at the Power Four level.

With his experience and the trust and support of influential voices like Urban Meyer and “Coach Prime,” Lovo steps into Boulder with momentum already behind him. Now, the task is turning that momentum into results.



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