NIL
Fenty Beauty Partners With WNBA's New York Liberty
In 2025, Rihanna’s Fenty Beauty and Fenty Skin took a bold step into the world of professional sports, aligning with the WNBA’s New York Liberty in a dynamic partnership that underscores the growing synergy between beauty and women’s athletics. Announced on May 7, the collaboration makes Fenty the official beauty partner of the Liberty, just […]


In 2025, Rihanna’s Fenty Beauty and Fenty Skin took a bold step into the world of professional sports, aligning with the WNBA’s New York Liberty in a dynamic partnership that underscores the growing synergy between beauty and women’s athletics. Announced on May 7, the collaboration makes Fenty the official beauty partner of the Liberty, just days before the team’s preseason game at Barclays Center on May 9.
Rihanna, who recently revealed her second pregnancy at the Met Gala, described the partnership as a perfect reflection of “beauty, power, and strength.” With Fenty’s emphasis on inclusivity and self-expression, teaming with the reigning WNBA champions was a natural move. The partnership features Fenty branding on players’ warm-up gear and shooting shirts, as well as in-arena experiences, including product giveaways led by New York Liberty mascot Ellie the Elephant.
This isn’t a one-off publicity stunt. The collaboration is part of a broader cultural shift, where women’s sports are no longer sidelined from high-profile brand deals. The Liberty, founded in 1997 and now playing in Brooklyn, won their first championship in 2024 after a record-tying 32-win season. Led by stars like Sabrina Ionescu, Breanna Stewart, and Jonquel Jones, they’ve become a WNBA powerhouse and cultural force. Their previous partnership with NYX paved the way for this elevated alliance with Fenty, a brand known for disrupting industry norms and championing diversity.
Fenty’s wide shade range and performance-focused formulas resonate deeply with athletes who demand durability and authenticity. CMO Heather Fisher emphasized the brand’s commitment to equity and representation, values echoed by the New York Liberty CEO Keia Clarke, who praised Fenty as a “trailblazing brand” aligned with the team’s message of individuality and confidence.
As WNBA viewership climbs, more beauty companies are investing in the league. Glossier and Mielle have already launched their own campaigns, but Fenty’s partnership feels especially impactful. It’s not just about makeup—it’s about visibility, empowerment, and redefining what it means to be strong, beautiful, and unstoppable.
For fans, this collaboration offers more than free samples. It’s a symbol of progress, a celebration of women, and a reminder that beauty and strength thrive side by side on the court and beyond.
NIL
Paul Finebaum: House settlement will only help the rich in college athletics
Paul Finebaum gave a stern warning about the implications that the recently approved House vs. NCAA settlement will have on college athletics. It is set to bring a wave of changes to the sport, most notably allowing universities to directly pay athletes for the first time ever. But according to Finebaum, it might not have […]

Paul Finebaum gave a stern warning about the implications that the recently approved House vs. NCAA settlement will have on college athletics. It is set to bring a wave of changes to the sport, most notably allowing universities to directly pay athletes for the first time ever.
But according to Finebaum, it might not have the desired impact save for the two most powerful conferences in the sport already, the SEC and Big Ten. He believes those schools will see bigger benefits as well as bigger pay days as a result of the new changes while the remaining conferences will be left picking up the scraps. He also worried how it might affect sports outside of football and men’s basketball.
“It means very little, really,” Finebaum said on the Dan Patrick Show. “This is all very complicated. A lot of legal mumbo jumbo. What I think it will really mean, though, if you’re a fan of a Group of 5 school, if you’re a fan of a school somewhere in the middle, get ready for hard times.
“This is only going to help the rich. The big leagues, the Big Ten, the SEC will more than likely profit because they have so much money. Women’s sports, in my opinion, will be hurt. Olympic sports will be crushed. Football wins. Basketball, other than maybe the Big East, takes a slight backseat.”
Direct payments to players isn’t the only change coming as a result of the new settlement. There will also be set roster limits for each sport as well as an NIL clearinghouse for deals greater than $600.
Ultimately, Paul Finebaum sees this possibly being the final nail in the coffin for the NCAA. The organization has already been losing power due to all the recent changes and Sankey revealed at the SEC Spring Meetings that people within the SEC have brought up the possibility of separating from the NCAA entirely.
This settlement only makes that an even stronger possibility. However, as Finebaum mentioned, one has to wonder what that could mean for a vast majority of other schools left in the wake.
“The NCAA is essentially dead and I know a lot of people are celebrating,” he said. “But the damage that has been done by this organization is incalculable and it’s really about time. What did we grow up thinking about when we thought of the NCAA? The enforcement part of it. The big, bad NCAA is coming to your town. They don’t even have any jurisdiction for that any more.
“By the way, not that they have in about the last five years. They’ve been completely ineffective. So if you’re the NCAA president, who happens to be Charlie Baker, you get to fly around on a luxury plane, you’re welcomed at Taj Mahal, you stay at five-star resorts. But essentially, you have absolutely nothing to do but try to look busy.”
NIL
New NIL Clearinghouse to Use Arbitration in Evaluating Athlete Deals
With final approval being granted on Friday, the House settlement brings several new elements to the NCAA beginning next season, highlighted by the revenue sharing cap and the implementation of roster limits. One of the controversial aspects of the settlement is the clearinghouse procedure for reviewing NIL deals that exceed $600. The accounting firm Deloitte […]


With final approval being granted on Friday, the House settlement brings several new elements to the NCAA beginning next season, highlighted by the revenue sharing cap and the implementation of roster limits.
One of the controversial aspects of the settlement is the clearinghouse procedure for reviewing NIL deals that exceed $600.
The accounting firm Deloitte has established a clearinghouse, known as NIL Go, that will audit and manage NIL deals, verifying whether or not agreements between athletes and boosters are for a valid business purpose rather than a recruiting incentive.
According to Sportico, “the clearinghouse will use a fair market algorithm to assess if an NIL deal has a plausible relationship to the value of the athlete’s right of publicity in the context of a proposed deal.”
The process of what happens once NIL Go evaluates a deal was recently reported by The Athletic‘s Chris Vannini:
Here’s the process of how NIL deals will be evaluated by the clearinghouse, and what happens if a deal is not approved.
(There will probably be lawsuits) pic.twitter.com/7FfB8eOuDg
— Chris Vannini (@ChrisVannini) June 7, 2025
Although there is a concern that the denial of NIL deals will lead athletes and businesses to file lawsuits against the clearinghouse, the presence of arbitration will likely “deter attorneys who would otherwise jump at the chance to bring a lawsuit that would attract media attention,” Sportico‘s Michael McCann reports.
Once a case is taken to arbitration, things are conducted outside of public view, and the arbiter’s decision is final.
The College Sports Commission, which is reportedly looking to hire a lead investigator who would be the arbiter of NIL deals, recently announced MLB executive Bryan Seeley as its CEO.
NIL
Jenna Lord Tabbed at No. 70 in Softball America Postseason Top 100 Player Rankings
Story Links MERCER ISLAND, Wash. — Charlotte Softball third baseman, Jenna Lord, named to Softball America Postseason Top 100 Player Rankings list at No. 70 after historic 2025 season. Lord, who was named American Conference Player of the Year, clocked in at number 70 in the nation on Softball America’s postseason top […]

MERCER ISLAND, Wash. — Charlotte Softball third baseman, Jenna Lord, named to Softball America Postseason Top 100 Player Rankings list at No. 70 after historic 2025 season.
Lord, who was named American Conference Player of the Year, clocked in at number 70 in the nation on Softball America’s postseason top 100 players list after one of the greatest single seasons in Charlotte Softball history.
Lord’s 2025 season included batting .410 in 178 at-bats, a slugging percentage of .865%, 21 home runs, and 65 RBI. Lord is now the single-season record holder in Charlotte Softball history for both RBI and Slugging Percentage. Her 2025 season also ranks in the top three in Charlotte history in homers, batting average, total bases, hits, and runs.
Not only did Lord make a splash in the Charlotte record books, but she also led the American Conference in nearly every batting stat, including slugging, home runs, hits, OPS, runs scored, and RBI, earning her title of 2025 American Conference Player of the Year.
FOLLOW THE TEAM
Stay up to date with everything Charlotte Softball by following the team on X (Formerly Twitter) @CharlotteSB and Instagram and Facebook @CharlotteSoftball.
NIL
Ohio State launches groundbreaking NIL initiative for Buckeye sports
After Judge Claudia Wilken approved the House vs. NCAA settlement on Friday, collegiate athletics changed forever. Now, teams are trying to keep up with the changing landscape, while trying to allocate the new ‘salary cap’. Schools will have roughly $20.5 million to pay their sports — with college football and men’s basketball getting most of […]

After Judge Claudia Wilken approved the House vs. NCAA settlement on Friday, collegiate athletics changed forever. Now, teams are trying to keep up with the changing landscape, while trying to allocate the new ‘salary cap’. Schools will have roughly $20.5 million to pay their sports — with college football and men’s basketball getting most of the money. But on top of that, schools are attempting to come up with new ways to help their players utilize their Name, Image, and Likeness to get paid.
The Ohio State Buckeyes moved quickly and came up with a groundbreaking initiative designed to support, streamline and enhance NIL opportunities for Ohio State student-athletes. The Ohio State University Department of Athletics and Learfield’s Ohio State Sports Properties have announced the formation of Buckeye Sports Group (BSG).
“Ohio State has always been a leader in college athletics, and this initiative is another step forward to build upon our strong NIL foundation,” said Carey Hoyt, Ohio State’s Deputy Director of Athletics. “By combining the power of our athletic brand with Learfield’s expansive network, we are creating an innovative, full-service approach to NIL that directly benefits our student-athletes.”
You can read the detailed press release below revealing which three key areas it will focus on.
The Buckeye Sports Group will support Ohio State’s student-athletes with comprehensive efforts within three key areas: deal facilitation and management, content creation and storytelling, and support services.
§ NIL Deal Facilitation & Management
o Negotiating and securing brand partnerships locally, regionally, and nationally for student-athletes.
o Overseeing contract preparation and fair market value assessments.
o Utilizing analytics to track NIL performance and return on investment.
Content Creation & Student-Athlete Storytelling, powered by Learfield Studios
Creating athlete-driven digital content, including social media campaigns, video series and podcasts.
Leveraging Learfield’s Fanbase data and digital expertise to optimize distribution across social media and digital channels.
Providing marketing resources for brand collaborations to maximize results, including the use of Ohio State marks, logos and access to campus facilities.
§ Athlete Support & Services
o Providing financial literacy and tax support through partnerships with industry experts.
o Offering branding and social media growth training to help athletes build their personal brands.
o Connecting student-athletes with brand partners to provide business experience, micro-internships and build professional networking relationships with companies.
NIL
Greg Sankey calls for congress to help create ‘national standards’ for college sports
The House v. NCAA settlement was approved Friday, but SEC commissioner Greg Sankey believes there is still plenty more that needs to be done. He joined The Paul Finebaum Show on Monday to speak about the need for congress to continue to aid in helping to create a “national standard” for college athletics. Although the […]

The House v. NCAA settlement was approved Friday, but SEC commissioner Greg Sankey believes there is still plenty more that needs to be done. He joined The Paul Finebaum Show on Monday to speak about the need for congress to continue to aid in helping to create a “national standard” for college athletics.
Although the newly approved settlement is certainly a step in the right direction, it didn’t address everything when it comes to NIL. Currently, the laws are different in every state, creating a massively uneven playing field, and Sankey wants congress to help create federal legislation.
“College sports doesn’t work well with 50 different standards,” he said. “If we’re left with just states legislating, then the nation of College World Series, and we just saw the highlights, for one. The NCAA’s Division I track and field championships are this weekend. Then the College World Series in baseball. Those don’t work very well if everybody’s playing by their own rules. So that’s one reason for national standards. I could go on as to other reasons.
“I think the interest has always been there. I think the attention has increased, the understanding of the changes we’ve made. I think even in the last fews days there’s been a number of members of the House and Senate quoted in a positive way about this new economic relationship. But to continue forward, I think this kind of congressional help and engagement and introduction of a meaningful bill to support college athletics remains a real priority for us.”
The recently approved settlement will now allow universities to pay players directly, as well as introducing roster limits. Additionally, a third-party NIL clearinghouse will now have to approve deals greater than $600.
The changes are set to take place on July 1 as Power Four programs will have between roughly $13 million-$16 million to spend on their rosters. These changes are definitely a step in the right direction, but Greg Sankey urged congressional leaders not to stop here.
“From my perspective there is a sense of urgency,” Greg Sankey explained. “I can’t speak for 435 members of the House of Representatives and 100 senators. …I’ll go back to last year’s media days where I painted a picture of how sports brings people together. In a time where there are plenty of divisions, we reconvene for volleyball and soccer and football in the fall. You’ll have every demographic, every ethnicity, every political party, different wordlviews come together to rally around their team. My hope, my representation to members of congress, is that’s a really healthy model to explore.
“Not that you don’t have to negotiate differences, but the reality is we should be able to come together in a nonpartisan way to look at some of the new problems we’re facing and pursue meaningful solutions across the aisle and together. I do think that one of the realities that we have that has certainly been a learning experience for me is the election cycle does alter the pace of consideration. I don’t know that there’s any panic button here. We have to control that which we can control. I think from a philsophical standpoint, that’s reality. So we have a settlement. We have a level of control over that decision making. The judge had to make a final decision.”
NIL
Why he is pursuing this is beyond me.
Maryland basketball’s former NIL director disagrees with claims by a former player’s parents that he wasn’t paid what he was owed by the school’s NIL management company, Blueprint Sports. Turtle NIL founder Harry Geller, who negotiated Ja’Kobi Gillespie’s contract on Maryland’s behalf, said Gillespie isn’t owed the roughly $100,000 his father claims he’s owed. The […]

Maryland basketball’s former NIL director disagrees with claims by a former player’s parents that he wasn’t paid what he was owed by the school’s NIL management company, Blueprint Sports. Turtle NIL founder Harry Geller, who negotiated Ja’Kobi Gillespie’s contract on Maryland’s behalf, said Gillespie isn’t owed the roughly $100,000 his father claims he’s owed.
The Gillespies are pursuing legal action to recoup the money.
“Here are the facts as I remember them. I was actively involved in the whole process. Foreseeing that the NIL money would reach a peak this offseason due to the House Settlement, I put a clause in every player’s contract that said, to paraphrase, ‘If you enter the transfer portal and transfer, all payments will cease.’ This was done mainly because the players were compensated to do charitable works, and a lot of the events took place in the offseason. So it was a year-round commitment,” Geller told InsideMDSports.
“It was always explained to the Gillispie family that if they transferred, the payments would stop, as it’s a year-round commitment.”
“When BluePrint (BPS) took over, all contracts were transferred to them and rewritten. The clause about transferring was not in Jakobi’s contract, but was in all the other 12 contracts. It has not been explained to me why one was omitted. Regardless, there is strong language in the BPS contract referring to the consequences of transferring that Ja’Kobi agreed to.”
What I’m Hearing: Early reviews of new-look Maryland basketball and the deal with Zion Elee
Earlier Monday, Gillespie’s father was quoted in a Baltimore Sun article saying Maryland still owed his son for two months’ worth of payments, framing it s proof Maryland was NIL-poor like former coach Kevin Willard said.
“When Willard left, they pretty much quit paying all the players … We’re fighting that right now. There were players that did get their money and players that didn’t and are still fighting for it. It kinda makes it look like Willard was right. Maybe they don’t have the money,” Byron Gillespie said.
Gillespie’s one season at Maryland was a valuable springboard for his career. He was one of Maryland’s best players, earning second-team all-Big Ten honors after averaging 14.7 points and 4.8 assists per game on 45.3 percent shooting overall and 40.7 percent from three. Along with raising his profile nationally and earning about $500,000, he played it into a return trip to his native Tennessee to play for the Volunteers for what’s been said to be in the $2 million range.
“Why he is even pursuing this is beyond me. He was given a great opportunity to shine by Kevin, made the most of it with his talent and hard work, and leveraged that into what has been reported as a four-to-five-times payday from the previous year,” Geller said.
“Ja’Kobi signed the Turtle NIL contract with this clause in it … We executed scores of contracts during the Turtle NIL era with no complaints from anyone.”
Before you go …
— Get the latest Terps news delivered to your inbox FREE! Sign up for our email newsletter here and stay informed on Maryland basketball, football, recruiting and every other Terps storyline.
— Support Maryland basketball’s recruiting and player-retention efforts by joining TurtleNIL!
— Follow IMS on Facebook, Twitter, Tiktok and Instagram.
— Don’t miss any of our new video Terps content: Subscribe to InsideMDSports on YouTube and hit the notification bell so you know when new videos drop.
– Need a go-to Terps podcast? Listen to IMS Radio here, watch earlier episodes here and don’t forget to subscribe to IMS Radio on iTunes | Spotify | Stitcher | Podbean | Amazon Music | TuneIn | Apple Podcasts
-
Professional Sports3 weeks ago
Jon Jones answers UFC retirement speculation as fans accuse champion of 'holding the belt …
-
Motorsports3 weeks ago
Why IHOP Rode With Dale Earnhardt Jr. In Amazon NASCAR Debut
-
NIL2 weeks ago
2025 NCAA Softball Tournament Bracket: Women’s College World Series bracket, schedule set
-
High School Sports3 weeks ago
Today in the MHSAA
-
Health5 days ago
Oregon track star wages legal battle against trans athlete policy after medal ceremony protest
-
College Sports1 week ago
IU basketball recruiting
-
Professional Sports5 days ago
'I asked Anderson privately'… UFC legend retells secret sparring session between Jon Jones …
-
Youtube3 weeks ago
Ant greets A-Rod & Barry Bonds before Game 3
-
Rec Sports2 weeks ago
J.W. Craft: Investing in Community Through Sports
-
Rec Sports2 weeks ago
Scott Barker named to lead CCS basketball • SSentinel.com