NIL

Navigating the NIL Era at the U

Published

8 months ago

May 10, 2025

This article originally appeared in the Money print issue, in stands March 2025. It has not been updated and some information may be out of date.

The landscape of collegiate athletics changed drastically in 2021 when the NCAA adopted a policy covering the name, image and likeness (NIL) of all student-athletes in America, allowing them to receive payments for their individual brands.

The goal of the interim policy was to allow NCAA students to be compensated for NIL activities as the NCAA worked with Congress on a national NIL law.

This advancement made an immediate impact on every participating athletic campus in the country. Major athletic schools, such as the University of Utah, faced numerous challenges upon the announcement. Logistics involving resource allotment, donations, brand opportunities and bonuses were sprung on the university to figure out instantly.

Resource allocation

As a university funding 18 different sports at the Division I level, Utah had a lot of work to do in accounting for the various revenues and expenses that would come as a result of the NCAA’s new policy.

Luckily for the Utes and their athletics department, valuable monetary data had wisely been calculated to help make these tasks much more feasible. According to a report from the Office of the State Auditor, plenty of work went into the decisions of where to allocate funds within the program.

“Sales and services revenues have been allocated to the activity generating the income,” the report said. “All revenues — student activity fees, contributions, conference distributions, national broadcast revenue, e-commerce, investment income, direct institutional support, etc. — have been allocated based on the department’s management decisions and categorized as instructed by the NCAA’s revenue and expense policies and procedures.”

It continued, discussing contribution policies.

“Donations are used to subsidize student-athlete scholarships, facility upgrades and academic support. Donations received are posted to the Crimson Club, Athletic Restricted and Scholarship Circle Development accounts. Donation money is transferred from the development account into the department’s operating accounts to cover the aforementioned expenses. The athletics department adjusted the methodology of collecting and accounting for revenue associated with football and basketball season tickets. The allocation of the cost for season tickets was adjusted such that a larger portion was allocated to contributions rather than ticket sales.”

From this information, University President Taylor Randall, along with the Board of Trustees and Audit Committee, were able to agree on the allocation of funds received for athletics via the Crimson Club.

“Donations deposited to the Crimson Club general fund account were allocated 85% to football and 15% to men’s basketball,” the auditor’s report read. “All sport specific donations are allocated accordingly. In-kind contributions include dealer-provided automobiles, equipment, goods and services.”

In terms of revenue production from what Utah considers to be the four major university sports, football generates the most monetary value for the school. The revenue numbers from 2022 are as follows: football, $75,749,261; men’s basketball, $11,928,174; women’s basketball, $504,030; gymnastics, $1,038,622.

Compensating student-athletes

The university has partnered with the Crimson Collective to reward the athletes of these sports in a variety of ways. The goal of the collective is to help student-athletes build their brands and engage with the community.

This has been accomplished through gifting athletes luxury vehicles, allowing players to have their own brands in the campus store, providing resources to help athletes maximize their potential earnings and marketing, and offering opportunities for corporate partnerships, memberships and charitable contributions.

Plans are in place to continue growing the U’s NIL fund. Starting in the 2025-26 football season, the U’s athletics department will take over the Crimson Collective’s NIL fundraising and distribution functions. This will change the Crimson Collective’s role due to a proposed settlement in the House v. NCAA antitrust case. The settlement allows universities to directly pay athletes for NIL use and share revenue.

Every aspect of college sports is competitive. The revenue that a successful athletics department brings to a university creates a higher demand for wins and attention. With levels of competition continuing to rise across all sports, Utah’s work is far from over when it comes to strategizing efficient NIL actions.

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@johnleone

NIL

Four takeaways from the first weekend of the College Football Playoff

Published

20 minutes ago

December 23, 2025

Your Sports Nation

Dec. 23, 2025, 5:35 a.m. ET

If you watched any part of Ole Miss’ 41-10 blowout of Tulane, the one common theme you felt was that the absence of former head coach Lane “Benedict” Kiffin was not acknowledged by the home fans; they even appeared to embrace it. It took a while for Rebel Nation to realize it but Kiffin simply was never “one of them” and, while he built the program, he did not measure up to the “Ole Miss family.” Most Rebel fans would probably tell you now they’d rather lose without him than win with him. Kiffin has now been fully exposed and St. Nick (Saban, now known as Mr. Hypocrite) and Pete Carroll, his self-proclaimed advisers, should be ashamed for their comments supporting the manner in which he tried to negotiate his way to both coaching one team and recruiting for another simultaneously. One is the GOAT who ran away from NIL and the transfer portal while the other is a recognized cheater by many. The best part is Kiffin’s LSU Tigers play at Mississippi next year. Good riddance!

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NIL

The Year Schools Paid Their Players

Published

1 hour ago

December 23, 2025

Your Sports Nation

The Year Schools Paid Their Players

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NIL

Kenny Dillingham-Michigan saga proves college football about money

Published

2 hours ago

December 23, 2025

Your Sports Nation

Dec. 23, 2025, 6:07 a.m. ET

Arizona State football coach Kenny Dillingham says he was never offered the Michigan job. Never got to that point.

This, of course, isn’t the story nor the takeaway from Dillingham’s dalliance with the Wolverines.

The irony of the state of Arizona’s highest-paid public employee begging for private donations to compete at the highest level of college football is where this bizarre story begins.

“We live in Phoenix, Arizona. You’re telling me there’s not one person who could stroke a $20 million check right now?” Dillingham said after agreeing to a new contract worth more than $37 million over the next five years.

That’s right, the guy whose future could never be more secure, sees the immediate horizon line for the Arizona State football program. And frankly, it’s financially unstable at best — and a house of cards at worst.

It’s Arizona State today, but could be Kansas State or Colorado or North Carolina State or Virginia Tech or Boise State — or any of the other 100-plus Bowl Subdivision teams not protected by the golden parachute of the Big Ten and SEC.

Coaches at those 34 schools in the two big conferences — many of those institutions born on third base from long-term association with the leagues before the financial boom of television media rights — aren’t publicly calling out dignitaries and alums associated with their schools.

They’re not standing during a media availability and pleading for the next Cody Campbell to please step up. Or else.

Dillingham made it very clear that college football is about those who wish to spend money, and those who don’t. This isn’t about revenue sharing between schools and players, this is all about private NIL funding.

This is about the dirty underbelly of the sport that can’t be legally controlled. A growing vice that doubles and triples the obstacles faced by conferences chasing the Big Ten and SEC.

It’s bad enough that mega media rights deals give the Big Ten and SEC a huge competitive advantage over the rest of college football. It’s downright sinister that those same schools have deep pocket boosters willing to spend tens of millions in private NIL deals to eliminate all doubt.

Sam Leavitt led Arizona State to the Big 12 title and the College Football Playoff in 2024, and returned to Tempe this season for another run. A foot injury ended his season early, and now he’s headed to the transfer portal looking for a new home.

Not because he doesn’t think he can win big with the Sun Devils — he already proved that. He’s in the portal, like so many other players, to strike when its hot and score a deal before moving onto the NFL.

What are the odds he signs with a Big Ten or SEC school? A program which has boosters that can pay him an outrageous salary through a private NIL deal.

Do you really blame Leavitt?

Do you really blame Campbell, Texas Tech’s billionaire booster, who built a championship-level team with a $25 million roster — and the Red Raiders responded by winning the Big 12 and earning a first round bye in the CFP?

They’re just following the rules, and until a different set of rules is in place, they’ll take advantage of it.

That’s why Dillingham sounded like a panhandler last weekend, begging — literally begging someone, anyone, in The Valley to jump on board and throw money at the program. He even specifically called out school alums Phil Mickelson and Jon Rahm.

Hey, Kenny, while you’re at it, why not place a call to the sheiks in Saudi Arabia? See if their Public Investment Fund (PIF) is interested in sports washing with the second-most popular sport in America.

Because if you’re reaching out to Mickelson and Rahm, you’re reaching out to the Saudis — who own LIV Golf — by proxy. The only difference between the PIF and Utah’s new $500 million agreement with Otro Capital is one group of investors has a long line of human rights violations.

The other is a financial shark, whose only goal is to make money.

Any way they can.

“College football is absolutely chaotic right now,” Dillingham said. “You’ve got to be able to have a plan to be aggressive in this thing for three, four, five years down the road. If you don’t have that, you’re a ticking time bomb for failure.”

This nonsense isn’t going to end until players are considered employees, and players collectively bargain their best deal. Until FBS conferences go to market as one, and sell their games to make double or more than the current market value of $4 billion-plus annually.

That move will allow universities to restrict player movement through multi-year contracts, and find a fair and equitable postseason for all. One that doesn’t include charity for the Group of Five conferences, who have no business in a playoff unless invited based on merit (see: Boise State, 2024).

But that move also means players would go from earning about 20 percent of media rights revenue to likely 45-50 percent. NFL players currently make 48 percent of the media rights.

That’s why the Big Ten and SEC don’t want players collectively bargaining. It has nothing to do with the pollyanna idea sold by conference commissioners that players, “don’t want to be employees.”

If they’re going to earn 20 percent, who wants to deal with the headache of collectively bargaining? Move that number to 45-50 percent, and watch how many players say they’re all in.

Then maybe their coaches wouldn’t have to shamelessly beg for cash, mere hours after signing a new $37 million dollar contract. Or else.

Matt Hayes is the senior national college football writer for USA TODAY Sports. Follow him on X at @MattHayesCFB.

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No. 1 college football team predicted to sign $2.1 million transfer QB

Published

3 hours ago

December 23, 2025

Your Sports Nation

As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.

Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.

Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.

On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.

“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.”

TCU Horned Frogs quarterback Josh Hoover. — TCU Horned Frogs quarterback Josh Hoover (10) comes off the field during the game between the Horned Frogs and the Bearcats | Jerome Miron-Imagn Images

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer.

He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.

In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.

On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.

Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.

There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.

NIL

Joey McGuire sees NIL similarities between Oregon, Texas Tech

Published

6 hours ago

December 23, 2025

Your Sports Nation

Two teams that have really embraced the NIL era are set to meet on New Year’s Day. Oregon‘s win over James Madison advanced them to the College Football Playoff quarterfinals, where Texas Tech was waiting on the other side. Now, it’s Dan Lanning vs. Joey McGuire in the Orange Bowl with a lot of resources put into rosters.

Oregon has been at the forefront of NIL since its inception, especially under Lanning. Texas Tech could be considered the new kid on the block after major investment from a few donors. Even so, McGuire sees some similarities between the two when it comes to winning at whatever cost.

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“They’ve got a great booster in Phil Knight that really said, ‘We’re going to go win at the highest level and there’s no excuse when it comes to finance.’ You turn around and I think that we’re showing that we’re doing that. I think we’re really comparable,” McGuire said.

“We’ve got guys that have stepped up and done a great job. I kind of call them the ‘Big Five’ whenever you talk about Cody and John, Mike, Dusty, and Gary. Those guys have, along with everybody else in Red Raider Nation, but those guys have really led the charge. So, we’re kind of comparable on and off the field in this team. They’ve just done it for a little bit longer. That’s what we’re trying to do.”

As he said, McGuire is looking to put together a run similar to Oregon. All four years since hiring Lanning have been a resounding success, finishing with double-digit wins in all of them. This is the program’s second College Football Playoff appearance in the 12-team format, just missing out in 2023 due to a Pac-12 Championship loss.

Oregon won the Big Ten in its inaugural season inside the conference. Texas Tech can check that box already though, winning the Big 12 for the first time in school history. Advancing in the CFP would be a sweet bonus.

No matter the result on Jan. 1, Texas Tech is positioning itself to be successful moving forward. The 2026 recruiting class ranked 20th in the country but No. 1 in the Big 12 per the Rivals Industry Team Rankings. This is all before raiding the NCAA transfer portal, something McGuire and his staff did so well with last offseason.

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No. 1 college football transfer portal QB predicted to draw $3 million offer

Published

7 hours ago

December 23, 2025

Your Sports Nation

In the weeks leading up to the opening of the NCAA transfer portal, hundreds of college football players have announced their decisions to leave the schools they played for in 2025 for new horizons next season.

Some cases involve players transferring up from Group of Five or FCS programs to broaden their exposure. Others feature players following their coaches from one school to another due to the coaching carousel. In occasional instances, players are searching for the highest bidder on the portal.

Former Arizona State quarterback Sam Leavitt is a portal entry drawing the attention of high-bidding college football programs. He will enter the portal with two seasons of eligibility remaining.

On3 ranks Leavitt as the top available quarterback in the transfer portal. Chris Hummer of CBS Sports reported that schools are expected to offer Leavitt around $3 million.

Sam Leavitt look toward the sideline in Arizona State's game at Texas Tech. — Arizona State Sun Devils quarterback Sam Leavitt (10) | Mark J. Rebilas-Imagn Images

“Sam Leavitt on the open market is going to command a significant amount of money,” Hummer said. “We’re talking $3 million plus most likely. Although, in all fairness, I think teams really do have questions about Sam Leavitt’s injury and what that means moving forward. It’s kind of like the Carson Beck situation a year ago.”

The 6-foot-2, 205-pounder began his college football career with Mel Tucker at Michigan State in 2023. He played in a maximum of four games that season to maintain his redshirt, throwing for 139 yards, two touchdowns, and a pair of interceptions.

Leavitt transferred to Arizona State in the 2024 offseason. The Sun Devils were 10-2 in the regular season and defeated Iowa State (45-19) en route to the program’s first-ever College Football Playoff appearance. Leavitt passed for 2,885 yards, 24 touchdowns and six interceptions and rushed for another 443 yards and five touchdowns.

Postseason honors for Leavitt included Big 12 Offensive Freshman of the Year and Second Team All-Big 12. His 2,885 passing yards are the most by a freshman quarterback in Arizona State history.

Leavitt’s season was cut short after the Sun Devils’ game against Houston due to a Lisfranc injury. He threw for 1,628 yards, 10 touchdowns and three interceptions while he ran for 306 yards and five touchdowns in seven games.

Arizona State will not start Leavitt in its bowl game. The Sun Devils (8-4, 6-3) will play ACC champion Duke (8-5, 6-2) in the Sun Bowl in El Paso, Texas (3 p.m. EST, CBS).

The NCAA transfer portal officially opens on Jan. 2, 2026, the final day of bowl games across the FBS ranks. It will remain open for the following two weeks.

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