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From Garmin to Whoop and Polar, the rise in fitness tech subscriptions is a sign that one day we’ll own nothing

Sometimes, when I’m in my local gym, I think about a quote I read a few years ago: “You’ll own nothing, and be happy”. Its origins are murky, but as far as I can tell it’s paraphrased from an essay by Danish politician Ida Auken, and it’s about the possibility of a sharing economy. It […]

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Sometimes, when I’m in my local gym, I think about a quote I read a few years ago: “You’ll own nothing, and be happy”.

Its origins are murky, but as far as I can tell it’s paraphrased from an essay by Danish politician Ida Auken, and it’s about the possibility of a sharing economy. It postulates what might happen if the author lived in a city in which none of the inhabitants owned anything, and everything was shared. Just like a gym.



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U.S. Open to feature a new Bunker Cam on NBC Sports

NBC Sports will debut a new Bunker Cam at this week’s U.S. Open at Oakmont Country Club, all thanks to a sprinkler head — well, not a real one. NEP Group, the leading media technology company, developed a new 3D-printed housing device to wirelessly transmit live 4K video from the bunker over a radio frequency […]

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NBC Sports will debut a new Bunker Cam at this week’s U.S. Open at Oakmont Country Club, all thanks to a sprinkler head — well, not a real one.

NEP Group, the leading media technology company, developed a new 3D-printed housing device to wirelessly transmit live 4K video from the bunker over a radio frequency with less infrastructure or impact on the golf course. Crucially, the USGA and PGA Tour already have a rule in place for how to handle a golf ball that lands on or near a sprinkler head, so no additional regulation was needed. It’s hiding in plain sight.

The U.S. Open will be the debut of the updated Bunker Cam, but it was tested successfully in the background of The Players Championship in March.

“We got tremendous looks, from the sand exploding right into the lens to slow-motion effects, seeing the ball come out of the sand and how the club connected with the ball,” said Dan Grainge, President of NEP Specialty Capture division. “You can see all the detail.”

Previous installations required an underground cable to tether the camera to the battery, antennas and other electronics. That necessitated a visit to the course weeks in advance of a tournament to dig a small trench for the wires and permit sufficient time for the grass to regrow to the course’s standards.

NEP miniaturized the antenna and battery into a 3D-printed sprinkler head to hide it on the golf course.
NEP miniaturized the antenna and battery into a 3D-printed sprinkler head to hide it on the golf course. Justin Charles / NEP Group

The ease of installation for the new Bunker Cam enables more deployments. There will be three at the U.S. Open when there typically would only be one or maybe two when it was wired. NEP glues sand and dirt from the course to the camera housing to help it match the look and color of each course.

Grainge called the R&D required “a tremendous amount of investment and innovation” to miniaturize the tech and still maintain a clear broadcast picture for either live or reply use. He said it would need to be used several times for NEP to get a return on its investment but added that it is already scheduled to be used for several future events with NBC and CBS as well.



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New offside technology and other innovations at the Club World Cup

New offside technology and other innovations at the Club World Cup football Express newspaper 12/06/2025 17:12 Club World Cup officials will use an accelerated version of semi-automatic offside (SAO) technology, which will immediately signal referees to stop play if a player who is more than 10 centimetres offside touches the ball. This is one of […]

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New offside technology and other innovations at the Club World Cup


football


Express newspaper

12/06/2025 17:12

Club World Cup officials will use an accelerated version of semi-automatic offside (SAO) technology, which will immediately signal referees to stop play if a player who is more than 10 centimetres offside touches the ball.

This is one of the most important initiatives being implemented in this 32-team tournament to be held in the USA and aims to reduce unnecessary delays during the game.

The assistant referees will receive the notification immediately, without having to wait for the positions and distances to be checked, as is usually the case with the semi-automatic offside systems used in most major leagues.

SAO was first introduced in the Premier League on April 12, while previously all offside decisions were made by VAR.

This improved technology comes just a month after Nottingham Forest striker Taiwo Awoniyi suffered a serious abdominal injury after colliding with the post in the match against Leicester, in an action that occurred despite him being in a clear offside position that had not been flagged.

Among the other innovations that will be used in the tournament that starts on Sunday are:

  • Referees will wear body cameras, which will broadcast live footage before the match and on delay during it.
  • An eight-second countdown for goalies to release the ball after possession.
  • VAR footage will be broadcast in real time to fans inside the stadium.

These developments aim to increase transparency, efficiency and safety on the field during this important international competition.



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PMG Acquires Momentum Commerce to Boost Retail Media & Marketplace Strategy

PMG, a global independent marketing services and technology company, has announced its acquisition of Momentum Commerce, a leading retail media firm known for its proprietary Velocity™ platform. The move marks the formal integration of Momentum Commerce into PMG and the official launch of PMG’s new commerce capability, aimed at helping brands drive revenue growth across […]

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PMG, a global independent marketing services and technology company, has announced its acquisition of Momentum Commerce, a leading retail media firm known for its proprietary Velocity™ platform. The move marks the formal integration of Momentum Commerce into PMG and the official launch of PMG’s new commerce capability, aimed at helping brands drive revenue growth across retail and marketplace ecosystems.

With a team of 45 experts and proven success across platforms like Amazon, Walmart, Target, and Instacart, Momentum Commerce significantly enhances PMG’s retail media strength. The company’s Velocity™ platform monitors more than 37 million products and 880,000 brands, offering AI-driven insights in pricing, advertising, and category performance.

“This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,” said PMG founder and CEO George Popstefanov. “Momentum Commerce brings world-class talent, proprietary tech, and a relentless focus on impact.”

Founded in Fort Worth, PMG is now headquartered in Dallas.

John T. Shea, founder and CEO of Momentum Commerce, will continue in a leadership role at PMG, heading its new Commerce Center of Excellence.

“Commerce is no longer a silo,” said Shea. “Winning requires agility, intelligence. By joining forces with PMG, we’re bringing the best of both organizations together to create a truly transformative solution.”

Momentum Commerce, a top-three independent Amazon Advertising Partner, brings marquee clients like Beats by Dre, Therabody, and Generac. The acquisition also strengthens PMG’s retail portfolio, which includes Crate & Barrel, J.Crew, Kohler, Petco, and Sephora.

Momentum Commerce will operate fully under the PMG brand, with integration beginning immediately. The acquisition expands PMG’s presence in the Northeast and enhances its ability to deliver connected strategies that link real-time retail signals to performance marketing outcomes.





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Home Gym Equipment Global Market Report 2025: Economic Trends Power Growth

Home Gym Equipment Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034 The Business Research Company’s Home Gym Equipment Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034 The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034 ” — The […]

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Home Gym Equipment Market Report

Home Gym Equipment Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034

The Business Research Company’s Home Gym Equipment Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034

The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034

— The Business Research Company

LONDON, GREATER LONDON, UNITED KINGDOM, June 11, 2025 /EINPresswire.com/ — The Business Research Company’s Latest Report Explores Market Driver, Trends, Regional Insights – Market Sizing & Forecasts Through 2034

The home gym equipment market has seen steady growth in recent years, fueled by a rise in health consciousness and awareness about fitness. With an increase in disposable income, an expansion of e-commerce platforms, and the influence of fitness influencers, the market size grew from $4.77 billion in 2024 to an estimated $5.20 billion in 2025. Further development is projected with a compound annual growth rate CAGR of 9.1%.

What’s Fueling The Growth Of The Home Gym Equipment Market Going Forward?

Looking ahead, the home gym equipment market is primed for strong growth, with an anticipated market size of $7.26 billion by 2029. This translates to a compound annual growth rate CAGR of 8.7%. This predicted expansion will be driven by a surge in home renovations and dedicated workout spaces, a rise in popularity of fitness apps, increased awareness of mental health benefits of exercise, government initiatives promoting fitness, and a growing interest in strength training.

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What’s Driving The Home Gym Equipment Market Growth?

Unfortunately, the rise of cardiovascular diseases and obesity is a significant factor propelling the market. Poor dietary habits from high consumption of processed foods, high in unhealthy fats, sugars, and salt, lead to weight gain and health-related issues. This alarming reality fuels the demand for home gym equipment, providing easy access to regular physical activity vital for heart health, metabolism boost, and weight management, among others.

In the U.S, the American Heart Association reported a significant increase in cardiovascular disease-related deaths in 2022, recording a total of 941,652 deaths, 10,000 more than the deaths recorded in 2021. On a global scale, the World Health Organization observed that more than 390 million children and adolescents aged 5-19 were overweight in 2022, with 160 million affected by obesity. This crisis is estimated to translate to $3 trillion annually by 2030, and an increase to a whopping $18 trillion by 2060.

What Key Player Strategies Are Driving The Home Gym Equipment Market?

The home gym equipment market involves several major companies, among them Louis Vuitton Malletier S.A., Amer Sports Oyj, Peloton Interactive Inc., Johnson Health Tech Co., Technogym S.p.A., Life Fitness LLC, Nautilus Inc., Precor Incorporated, Impulse Qingdao Health Tech Co. Ltd., Hammer Sport AG, Speediance Technology Co. Ltd., True Fitness Technology Inc., HOIST Fitness Systems Inc., Cybex International Inc., NordicTrack Inc., ICON Health & Fitness Inc., NOHrD GmbH, Tunturi New Fitness B.V.

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What Are The Emerging Trends In The Home Gym Equipment Market?

Emerging trends that will enhance the market include technological advancements in gym equipment, the integration of smart technology in workout machines, customization of fitness programs, and an increasing demand for compact and space-saving gear. Fitness wearables and tracking devices will also contribute significantly to the growth of the home gym equipment market. These industry-leading companies are exploring innovative solutions, such as personalized workout plans, to make fitness routines more effective.

How Is The Home Gym Equipment Market Segmented?

The home gym equipment market is segmented by equipment type, category, price range, and distribution channel. The equipment types include cardiovascular training equipment and strength training equipment. The categories are conventional equipment and smart equipment. There are also different price ranges low, medium, high, or premium and distribution channels online, offline.

What Are The Regional Insights In The Home Gym Equipment Market?
In 2024, North America was the largest region in the home gym equipment market. Asia-Pacific, however, is expected to be the fastest-growing region in the forecast period, covering Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Browse Through More Similar Reports By The Business Research Company:

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The National Football League Expands and Extends Strategic Partnership with Genius Sports in Multi-Year Deal

The NFL has extended its multi-year partnership with Genius Sports, reinforcing the company’s role as the League’s exclusive distributor of official data, video, and betting feeds. Under the renewed deal, Genius Sports will continue to supply real-time play-by-play stats, proprietary Next Gen Stats, and the NFL’s official sports betting data feed to media outlets and […]

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The NFL has extended its multi-year partnership with Genius Sports, reinforcing the company’s role as the League’s exclusive distributor of official data, video, and betting feeds.

Under the renewed deal, Genius Sports will continue to supply real-time play-by-play stats, proprietary Next Gen Stats, and the NFL’s official sports betting data feed to media outlets and sportsbooks globally. It will also retain exclusive rights to low-latency live game streams for sportsbook platforms and expand its role to include in-game ad sales and international inventory reselling.

“The NFL represents an incredible platform to enhance our business,” said Genius Sports CEO Mark Locke. “This expansion marks a milestone in our rollout of FANHub and further deepens our role across the NFL ecosystem.”

NFL VP Brent Lawton called Genius a “vital strategic partner,” noting the collaboration’s potential to create new fan engagement opportunities.

The partnership continues to power innovations like BetVision, launched in 2023 as the first immersive sports betting stream, and the upcoming EA SPORTS Madden NFL Cast in 2024.

Genius will also maintain its integrity services across all NFL games, supporting the League’s emphasis on maintaining trust in its growing sports betting operations.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!.





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Emerging Trends in Fitness Equipment Market 2032: New Study

fitness equipment market “ The global Fitness Equipment Market is experiencing significant growth, driven by a confluence of factors that are reshaping the landscape of health and wellness. At the heart of this expansion is a growing awareness of the importance of physical fitness for overall health and well-being. This awareness is fueled by public […]

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fitness equipment market

fitness equipment market

The global Fitness Equipment Market is experiencing significant growth, driven by a confluence of factors that are reshaping the landscape of health and wellness. At the heart of this expansion is a growing awareness of the importance of physical fitness for overall health and well-being. This awareness is fueled by public health campaigns, rising rates of chronic diseases linked to sedentary lifestyles, and an increasing focus on preventative healthcare. Technological advancements are also playing a pivotal role, with the introduction of smart fitness equipment, wearable devices, and interactive training platforms that enhance the user experience and provide personalized feedback. The integration of features like heart rate monitoring, virtual reality workouts, and data-driven progress tracking are attracting a wider audience, including tech-savvy consumers who are looking for innovative ways to stay active. Furthermore, the fitness equipment market is increasingly addressing global challenges related to public health and accessibility. By providing convenient and effective tools for exercise, it empowers individuals to take control of their health and reduce their risk of developing conditions such as obesity, diabetes, and cardiovascular disease. Moreover, the market is responding to the needs of diverse populations by offering a range of equipment options for different fitness levels, age groups, and physical abilities. This includes inclusive designs that cater to individuals with disabilities, as well as specialized equipment for rehabilitation and therapeutic purposes. The fitness equipment market is not only about selling products but also about promoting a culture of health and wellness that benefits society as a whole.

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Market Size:

The Fitness Equipment Market is estimated to reach over USD 72.53 Billion by 2032 from a value of USD 48.35 Billion in 2024. It is projected to grow by USD 50.01 Billion in 2025, exhibiting a CAGR of 5.2% from 2025 to 2032.

Definition of Market:

The Fitness Equipment Market encompasses the production, distribution, and sale of a wide range of devices and technologies designed to facilitate physical exercise and improve physical fitness. It includes both equipment for cardiovascular training and strength training, as well as body composition analyzers and other related tools. Key components of this market are:

Cardiovascular Training Equipment: This includes treadmills, elliptical trainers, stationary bikes, rowing machines, and stair climbers. These devices are designed to improve cardiovascular health through aerobic exercise.

Strength Training Equipment: This category includes weight machines, free weights (dumbbells, barbells), resistance bands, and cable machines. These devices are used to build muscle strength and endurance through resistance exercise.

Body Composition Analyzers: These devices measure various body composition parameters, such as body fat percentage, muscle mass, and bone density. They help individuals track their progress and assess their overall fitness level.

Fitness Accessories: This includes fitness trackers, heart rate monitors, smartwatches, and other wearable devices that monitor physical activity and provide data on exercise performance.

Digital Platforms and Apps: Many fitness equipment providers offer digital platforms and mobile apps that integrate with their equipment to provide personalized training programs, track progress, and offer virtual coaching.

Key terms related to the fitness equipment market include:

Home Fitness: Refers to the use of fitness equipment in residential settings for personal exercise.

Commercial Fitness: Refers to the use of fitness equipment in gyms, health clubs, hospitals, and corporate wellness centers.

Connected Fitness: The integration of technology into fitness equipment to provide interactive and data-driven workouts.

Wearable Technology: Devices worn on the body that track fitness-related data, such as heart rate, steps taken, and calories burned.

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Market Scope and Overview:

The Fitness Equipment Market’s scope is expansive, encompassing a diverse array of technologies, applications, and industries. The market spans a wide range of fitness equipment, from basic home-use items like dumbbells and resistance bands to sophisticated, technologically advanced machines found in commercial gyms and rehabilitation centers. Technologies involved include mechanical engineering for equipment design, electronics for digital displays and control systems, and software development for connected fitness platforms and apps. Applications of fitness equipment are equally varied, ranging from cardiovascular training and strength building to rehabilitation, weight management, and sports performance enhancement. Industries served include individual consumers, health clubs and gyms, hospitals and rehabilitation centers, corporate wellness programs, hotels and resorts, and educational institutions.

The importance of the Fitness Equipment Market extends far beyond its economic value. In the larger context of global trends, it plays a crucial role in addressing public health challenges such as obesity, cardiovascular disease, and diabetes. With rising healthcare costs and an aging global population, preventative health measures are becoming increasingly important. Fitness equipment provides a convenient and accessible way for individuals to engage in regular physical activity, promoting overall health and well-being. Furthermore, the market contributes to the growing awareness of the importance of physical fitness for mental health and stress reduction. As technology continues to advance, the fitness equipment market is poised to play an even greater role in promoting health and wellness on a global scale.

Top Key Players in this Market

Nautilus, Inc. (United States) Life Fitness (United States) Technogym S.p.A. (Italy) Precor Incorporated (United States) Johnson Health Tech Co., Ltd. (Taiwan) ICON Health & Fitness, Inc. (United States) Matrix Fitness (United States) Cybex International (United States) True Fitness Technology, Inc. (United States) Shuhua Sports Co., Ltd. (China)

Market Segmentation:

The Fitness Equipment Market can be segmented as follows:

By Equipment Type: This includes Cardiovascular Training Equipment (treadmills, ellipticals, bikes), Strength Training Equipment (weight machines, free weights), Body Composition Analyzers, and Others (accessories, functional training equipment). Cardiovascular equipment holds a significant share due to its popularity for cardio health and weight management.

By Application: This includes Cardio Training, Strength Training, Rehabilitation, and Weight Management. Cardio training applications drive a substantial portion of the market, given the widespread focus on cardiovascular health.

By End-User: This encompasses Home Users, Health Clubs/Gyms, Hospitals and Rehabilitation Centers, Corporate Offices, and Hotels and Resorts. Health Clubs/Gyms and Home Users are major segments, with increasing emphasis on fitness accessibility at home.

Market Drivers:

Factors driving growth in the Fitness Equipment Market include:

Growing Awareness of Health and Fitness: Increasing awareness of the health benefits of physical activity is driving demand for fitness equipment.

Technological Advancements: The integration of technology into fitness equipment, such as connected fitness platforms and wearable devices, is enhancing the user experience and attracting new customers.

Rising Obesity Rates: The increasing prevalence of obesity is driving demand for weight management solutions, including fitness equipment.

Government Initiatives: Government programs promoting physical activity and healthy lifestyles are supporting market growth.

Increasing Disposable Income: Rising disposable incomes in developing countries are making fitness equipment more affordable and accessible.

Market Key Trends:

Significant market trends in the Fitness Equipment Market include:

Connected Fitness: The growing popularity of connected fitness platforms and equipment is transforming the way people exercise.

Wearable Technology: The integration of wearable technology into fitness routines is providing users with real-time data and personalized feedback.

Home Fitness: The increasing demand for home fitness solutions is driving innovation in compact and versatile equipment.

Virtual Reality (VR) Fitness: VR technology is creating immersive and engaging fitness experiences.

Focus on Personalized Training: Fitness equipment manufacturers are offering personalized training programs and coaching services.

Market Opportunities:

Growth prospects in the Fitness Equipment Market include:

Expansion in Emerging Markets: Opportunities exist to expand into emerging markets with growing populations and increasing disposable incomes.

Development of Innovative Products: There is potential to develop new and innovative fitness equipment that caters to specific needs and preferences.

Strategic Partnerships: Collaborations between fitness equipment manufacturers, technology companies, and healthcare providers can drive innovation and market growth.

Emphasis on Sustainability: Developing sustainable and eco-friendly fitness equipment can attract environmentally conscious consumers.

Market Restraints:

Challenges and barriers in the Fitness Equipment Market include:

High Initial Costs: The high cost of some fitness equipment can be a barrier for some consumers.

Geographic Limitations: Market access can be limited in certain regions due to infrastructure constraints or regulatory hurdles.

Competition from Alternative Fitness Activities: The market faces competition from other fitness activities, such as outdoor sports and group fitness classes.

Market Challenges:

The Fitness Equipment Market faces a complex set of challenges that impact its growth and sustainability. One of the primary challenges is the rapidly evolving technological landscape. The fitness industry is heavily influenced by advancements in areas such as artificial intelligence, virtual reality, and wearable technology. Keeping pace with these changes requires significant investment in research and development, as well as a willingness to adapt business models to incorporate new technologies. Failing to do so can lead to obsolescence and loss of market share.

Another significant challenge is the increasing competition within the market. The fitness equipment industry is highly fragmented, with a large number of players offering a wide range of products and services. This intensifies the pressure on pricing and margins, making it difficult for companies to differentiate themselves and maintain profitability. Furthermore, the rise of budget-friendly fitness options, such as online workout programs and free community fitness initiatives, poses a threat to traditional fitness equipment providers.

Consumer behavior also presents a challenge. The fitness industry is subject to fads and trends, which can quickly change consumer preferences and purchasing patterns. Companies must be able to anticipate and respond to these shifts in order to maintain relevance and appeal. Additionally, many consumers struggle with motivation and adherence to fitness routines, which can lead to abandonment of fitness equipment and a decline in sales. Addressing this challenge requires a focus on creating engaging and personalized fitness experiences that help users stay motivated and achieve their goals.

Supply chain disruptions and economic uncertainties are also major concerns. The fitness equipment market relies on a complex global supply chain for raw materials, components, and manufacturing. Disruptions to this supply chain, such as those caused by trade disputes or natural disasters, can lead to increased costs and delays in production. Economic downturns can also negatively impact consumer spending on non-essential items like fitness equipment, further exacerbating these challenges.

Finally, sustainability and environmental concerns are becoming increasingly important. Consumers are becoming more aware of the environmental impact of their purchasing decisions, and they are demanding more sustainable products and practices. Fitness equipment manufacturers must address these concerns by developing eco-friendly materials, reducing waste, and minimizing their carbon footprint. Failing to do so can damage their reputation and alienate environmentally conscious consumers.

Market Regional Analysis:

The Fitness Equipment Market exhibits varying dynamics across different regions. North America and Europe have traditionally been dominant markets, driven by high disposable incomes, a well-established fitness culture, and a high prevalence of lifestyle diseases. However, the Asia-Pacific region is emerging as a key growth market, fueled by increasing urbanization, rising disposable incomes, and a growing awareness of the importance of health and fitness. China and India, in particular, are experiencing rapid growth in their fitness equipment markets, driven by a large and increasingly health-conscious population. Latin America and the Middle East also offer growth opportunities, although market development may be slower due to economic and political factors.

Each region’s market is influenced by unique factors, such as cultural norms, government policies, and the availability of fitness infrastructure. In some regions, home fitness is more popular, while in others, commercial gyms and health clubs dominate. Regulatory requirements and trade policies can also impact market access and competitiveness. Understanding these regional differences is crucial for companies seeking to expand their presence in the global Fitness Equipment Market.

Frequently Asked Questions:

Q: What is the projected growth rate of the Fitness Equipment Market?

A: The Fitness Equipment Market is projected to grow at a CAGR of 5.2% from 2025 to 2032.

Q: What are the key trends in the Fitness Equipment Market?

A: Key trends include connected fitness, wearable technology, home fitness, virtual reality (VR) fitness, and a focus on personalized training.

Q: What are the most popular Fitness Equipment types?

A: Cardiovascular Training Equipment and Strength Training Equipment are the most popular types.

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