Denny Hamlin has revealed that he and Michael Jordan’s NASCAR team almost had a very different name to 23XI Racing before the pair have taken NASCAR to court
Denny Hamlin and Michael Jordan are currently locked in a legal dispute with NASCAR to retain the charter status of their team, 23XI Racing. But it has now emerged their team could have had a very different name.
Their lawsuit against the racing circuit suffered a setback this week when a federal court denied their temporary injunction, casting doubt on the charter status of 23XI Racing for the remainder of the year. The team initially sued NASCAR for claiming an excessive share of the earnings, with their lawyers labeling NASCAR as “monopolistic bullies”.
Drivers Bubba Wallace and Tyler Reddick have both been in agreement responding to the situation publicly, while Hamlin addressed his exodus fears last week before winning in Michigan and creating an awkward situation with Jordan and his legal team in the aftermath.
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Hamlin and Jordan teamed up to establish 23XI Racing in 2020. In his latest ‘Actions Detrimental’ podcast, Hamlin disclosed that the team almost had a completely different name.
The duo eventually settled on 23XI, with 23 being a tribute to Jordan’s iconic number and 11 referencing the No. 11 Toyota Camry that Hamlin drives (currently for Joe Gibbs Racing).
“We were doing renderings and all this stuff, but you know, on all the gear like it was 6XI,” Hamlin added. “6XI was our team name for a while, but I just, I was like, eh, let’s change. Let’s rethink.”.
The plan was to use the number six to reference Jordan’s total NBA Championships before eventually going for a different approach. While they settled on a name and have had success on track, the situation they are facing remains uncertain.
“We are committed to running this season as an open team if required, even before the injunction decision,” Hamlin declared, even after a federal appellate panel ruled in favor of NASCAR.
“We are disappointed by today’s ruling by the Fourth Circuit Court of Appeals and are reviewing the decision to determine our next steps,” expressed Jeffery Kessler, attorney for 23XI and Front Row Motorsports, aligning with 23XI.
“This ruling is based on a very narrow consideration of whether a release of claims in the charter agreements is anti-competitive and does not impact our chances of winning at trial scheduled for Dec. 1.
In an earlier segment of the podcast, Hamlin talked about clinching the FireKeepers Casino 400 on Sunday, marking his third win in the 2025 Cup Series season. He’s currently trailing behind Kyle Larson, who leads the standings.