More than 25 years after the first Tony Hawk’s Pro Skater put skateboarding games on the map, developers are still finding new ways to explore skating in video games, especially in 2025. Skateboarding fans are about to have some promising new games to play, with Activision’s Tony Hawk’s Pro Skater 3 + 4 remake releasing in July and EA is set to launch its online-only, free-to-play Skate revival this year.
The enduring cool of skateboarding games
2025 looks to continue the great run.
2025 looks to continue the great run.
Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
In 2022, my colleague Andrew Webster wrote that we’re in a golden age for skateboarding games, and things haven’t really slowed down. So what is it that makes skateboarding so good for video games, and allows so many different expressions of the sport from different studios?
“I think skateboarding is one of those things that’s just always cool,” THPS 3 + 4 game director Kurt Tillmanns tells The Verge. “It’s an evergreen fantasy, in both real life and games. Being a skateboarder is a sign of what and who is cool.” He says “there’s a reason that we’re all in awe of what these people can do.” Part of what makes skateboarding cool is the music, fashion, and art, and video games let people experience that skateboarding culture, too, Tillmanns says.
Also, “it’s safer,” jokes Andrew Schimmel, a senior producer at Snowman, the creators of the Skate City series. He says there’s a lot of people that would probably love to try skateboarding but don’t want to risk breaking a bone. “Being able to dive into a fantasy world where you can act that out and see the gnarly consequences and not have to suffer from them is like immediately appealing.”
It helps that games take so many different approaches to skateboarding. “The skate community is so diverse, so it makes sense that there’s an appetite for all different types of games — some more realistic, some more arcade, some more casual,” says Skate executive producer Mike McCartney. For the new Skate, “it’s all about re-creating a skateboarding experience that reflects the freedom of exploration, discovery, and expression you see in skate culture. We really wanted to respect the roots of the franchise, while bringing the game forward.”
Tony Hawk’s Pro Skater games will always have what’s in the title: “They’ve got Tony Hawk, and they’ve got pro skaters,” Tillmanns says. That includes things like their styles and their personalities — even the special tricks for the skaters are a representation of their style in real life. Tony Hawk is very involved, too, even with the 3 + 4 remakes. Hawk “is where the culture comes from” and he has a “real eye for detail” about what goes in the games. “He knows that this game is the lexicon for skaters for the next few years,” according to Tillmanns.
The THPS series also strikes a nice mix of an arcade-y experience and a skateboarding simulation. It has generally realistic physics and locations, but also lets you pull off outlandish tricks, strive for video game-y goals (S-K-A-T-E, anyone?), and play as some not-real characters in wacky places.
For the Skate City games, the Snowman team had to think a lot about how to make skateboarding work on mobile. The first launched as an Apple Arcade exclusive, and Skate City: New York is currently an exclusive there, too, so the Snowman team had to figure out a mobile control scheme that “feels novel and fits the sport” that’s also approachable enough to serve a wide audience, Schimmel says. Your two thumbs represent your front and back foot, and you flick your thumbs to emulate flick tricks with skateboarding.
Developers I spoke with think there’s still a lot of ways skateboarding games can grow, too. “Skateboarding never stops evolving and neither will our game,” Skate’s head of creative, Jeff Seamster, says. “The creativity of skaters consistently blows my mind. The spots they find, the tricks they’re (still) inventing, the vibrant style… we couldn’t have imagined today’s scene from where we were standing 15, 10, or even five years ago. So, who knows what we’ll see tomorrow?”
“Multiplayer and online can always be the next frontier,” Tillmanns says. THPS 3+4 will have crossplay, and the team is excited about “increasing that pool of online players to something that we’ve never seen before in a Tony Hawk game.”
Schimmel points to games like OlliOlli World (a cartoony, side-scrolling skateboarding adventure) and Skate Story (a psychedelic-looking skateboarding game set to launch this year) that are highlighting skateboarding in different ways. “In terms of what hasn’t been done, I think there’s probably lots to explore,” he says.
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The USA TODAY Sports Men’s Basketball Coaches Poll Top 25 has been refreshed following the eighth week of the season. It was a bit of a light week due to Christmas, but some showdowns still took place amid the holiday celebrations, resulting in some movement throughout the Top 25.
With conference play picking up this coming weekend, we’re getting into the nitty-gritty of the season, where the rankings will fluctuate week-in and week-out. While this past week was packed with tune-up games and not a ton of riveting action, that won’t be the case from now until April.
Regardless, the Coaches Poll Top 25 is certain to see plenty of movement. For now, here’s how things stack up after Week 8. This week’s updated rankings are below.
Michigan enjoyed a full week off and enters the week undefeated at 11–0. The Wolverines return to action with home games against McNeese State on Monday and USC on Friday.
Senior forward Yaxel Lendeborg has been the engine, stuffing the stat sheet with 15.6 points, 7.1 rebounds, and 3.8 assists per game. Michigan will look to stay perfect as conference play looms.
Arizona rolled past Bethune 107–71 last Monday to improve to 12–0 on the season. The Wildcats host South Dakota State before traveling to Utah for a road test on Saturday.
Freshman guard Brayden Burries has emerged as a steady scorer, averaging 14.0 points per game. Arizona’s depth and tempo continue to overwhelm opponents early in the season.
Iowa State remained perfect at 12–0 after an off week. The Cyclones host Houston Christian on Monday and West Virginia on Friday.
Junior forward Milan Momcilovic leads the team at 18.3 points per game. Iowa State’s balance continues to separate it from most of the field.
UConn had the week off and remains one of the nation’s most complete teams at 12–1. The Huskies head to Xavier on Wednesday before hosting Marquette on Sunday.
Junior guard Solo Ball leads the backcourt with 15.4 points per game. This week offers a strong measuring stick against Big East competition.
Purdue stayed idle last week but remains firmly entrenched near the top of the Coaches Poll with an 11–1 record. The Boilermakers face a tricky week with a home matchup against Kent State on Monday before heading to Wisconsin on Saturday.
Senior forward Trey Kaufman-Renn continues to anchor the frontcourt, averaging a double-double at 13.9 points and 10.0 rebounds per game. Purdue’s ability to maintain consistency through a two-game week will be closely watched.
Duke remained idle last week and sits at 11–1 entering a two-game stretch. The Blue Devils host Georgia Tech on Wednesday before traveling to Florida State on Saturday.
Freshman phenom Cameron Boozer has been dominant, averaging 23.2 points and 10.0 rebounds per game. Duke will be tested defensively as ACC play intensifies.
Gonzaga extended its winning streak with a victory over Pepperdine on Sunday and sits at 13–1. The Bulldogs play three times this week, traveling to San Diego before hosting Seattle U and LMU.
Junior forward Braden Huff leads the way with 19.1 points per game. Gonzaga’s depth will be tested during the busy stretch.
Houston enters the week at 11–1 after a quiet stretch. The Cougars host Middle Tennessee State on Monday before heading to Cincinnati on Saturday.
Senior guard Emanuel Sharp continues to pace the offense with 17.9 points per game. Houston’s defensive pressure remains its calling card heading into conference play.
Michigan State enjoyed a week off and sits at 11–1 on the season. The Spartans host Cornell on Monday before traveling to Nebraska on Friday.
Senior forward Jaxon Kohler has been a force inside, averaging 13.9 points and 10.3 rebounds. Michigan State will look to sharpen its execution away from home.
BYU cruised past Eastern Washington 109–81 last Monday to improve to 12–1. The Cougars face a lone test this week with a road trip to Kansas State on Saturday.
Freshman star AJ Dybantsa has lived up to the hype, averaging 23.1 points per game. BYU’s offense remains one of the most explosive in the country.
11. Vanderbilt
12. North Carolina
13-T. Nebraska
13-T. Louisville (+1)
15. Alabama
16. Texas Tech
17. Kansas
18. Arkansas
19. Illinois
20. Tennessee
21. Virginia
22. Florida
23. Iowa
24. Georgia
25. St. John’s
Dropped Out: No. 25 USC
Others Receiving Votes: Kentucky 35; USC 25; Utah State 14; Auburn 7; Saint Louis 6; Clemson 6; Seton Hall 5; Oklahoma State 5; Yale 4; UCLA 4; Saint Mary’s 4; LSU 3; California 2; Villanova 1; Miami (OH) 1; Indiana 1
When Bobby Petrino returned to Arkansas after the 2023 season, his first task was finding a new quarterback.
In this era of college football, that also meant funding a new quarterback. For that, the former head coach leaned on his old friend Frank Fletcher.
The Little Rock-based businessman stepped up and footed a large chunk of the bill for Taylen Green, the talented signal caller Petrino identified to run his offense for the Razorbacks.
It hasn’t only been a transactional relationship, though. Over the last two years, Fletcher has been mindful of Green’s life after sports. Rather than simply handing the star quarterback a boatload of cash, he offered something few college athletes receive: personal relationship and mentorship.
“I had a wonderful two years with Taylen Green,” Fletcher said during Monday’s edition of Morning Mayhem on 103.7 The Buzz. “I was lucky that I happened to back a player that was that nice a kid and [had] great parents. I’ve learned a lot from him. I’m teaching him everything I know, and he wants to learn.”
Fletcher helped Green navigate the financial market by giving the QB1 homework, making him chart a series of stocks over a few months – something that could prove even more important after his subpar finish to the 2025 season likely impacted his pro prospects.
But it wasn’t just financial exercises. Fletcher turned the lessons into on-the-job training – especially when it comes to creative thinking.
After dealing with complicated, 15-page NIL contracts from the university, Fletcher found a way to work around the red tape.
“We had a one-page deal that Taylen’s dad looked at, that we paid him quarterly,” Fletcher said. “He was a direct employee of Fletcher Auto Group, and he advertised for our Honda store in Northwest Arkansas.”
Such arrangements, which align with the original spirit of NIL, allowed boosters to effectively pay student-athletes whatever they deemed the market value of the service provided. That changed with the House settlement that went into effect this summer.
Among other things, it introduced a centralized clearinghouse through which all NIL deals over $600 must be approved. Now, Fletcher can no longer bypass the red tape and unilaterally make deals with players like Green. His contract with the quarterback would still be subject to the “fair market value” requirement, hence why the original agreement ended in April.
The settlement also ushered in a new era of rev-share payrolls alongside NIL agreements that was supposed to cap football roster spending and effectively level the playing field. Boosters of many Power Four programs, however, have found loopholes of their own.
Creative maneuvering remains alive and well.
Peeling Back the Curtain
During his now infamous appearance at the Little Rock Touchdown Club in September, Arkansas athletics director Hunter Yurachek referenced a shady “third lane” in which other schools are operating.
He was confident in how the UA has adapted to the two primary “lanes” — revenue sharing and “legitimate” NIL deals — on the financial front, but the eighth-year AD has long been a vocal opponent of pay-for-play deals that were supposed to be eliminated when the House settlement went into effect over the summer.
Of course, that hasn’t happened.
Despite the revenue sharing “cap” being set at $20.5 million, which is distributed amongst all sports on campus, there have been numerous reports this offseason of new coaches being promised roster “salaries” well over that number — even before factoring out the portion going to men’s and women’s basketball, baseball and other sports.
According to The Advocate, Lane Kiffin will get $25-30 million to build his roster at LSU. After flirting with Arkansas, Alex Golesh will instead have close to $30 million to spend on players at Auburn, according to 247Sports’ Auburn Undercover.
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The above-the-cap difference comes from third-party NIL deals, which must be submitted to NIL Go and approved by the clearinghouse to keep everyone in the good graces of the College Sports Commission.
While people like Frank Fletcher used to do it simply for convenience, schools have been forced to get creative when finding workarounds to navigate Yurachek’s so-called “third lane” — which The Athletic’s Stewart Mandel and Ralph Russo pulled the curtain back on over the weekend.
Their reporting found that some have simply not reported deals, especially since the Power Four schools have yet to agree on enforcement rules, but there are also some seemingly above-board ways to fudge the cap with the help of collectives.
One such way, according to The Athletic, is by paying agents separately. In this scenario, a $100,000 deal negotiated by an agent taking a 10% cut would come out to $90,000 from the school to the player, which counts against the rev-share cap, and $10,000 from the collective to the agent, which doesn’t and also isn’t subject to the clearinghouse.
When collective employees are worried about a large deal being approved by the CSC, they have reportedly been known to verbally agree to a certain amount, only to split it up into smaller deals submitted throughout the year that ultimately equal the agreed upon total.
The Athletic also reported that at least one school’s collective is believed to have paid the entire incoming freshman class to avoid having to count it against the rev-share limit.
It’s worth noting that the UA doesn’t have an active NIL collective at the moment, as it cut ties with the Blueprint Sports-run Arkansas Edge in October. Sources have indicated to Best of Arkansas Sports that the UA has something else in the works, but no such announcements have been made.
Still, like Fletcher and its fellow SEC programs, Arkansas has room to be creative. Yurachek must be willing to navigate that “third lane” or risk the Razorbacks being left in the dust.
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Frank Fletcher talks about his NIL agreement with Taylen Green beginning at the 2:16:55 mark below:
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More coverage of Arkansas football from BoAS…
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College football free agency does not officially kick off until the transfer portal opens on Jan. 2, but planning for the eventful two-week period is well underway. Players are announcing their intentions as coaching staffs prepare a plan of attack. It’s a busy time for every college football program, but the intensity is amplified even more for first-year head coaches, like Kentucky’s Will Stein.
With every coaching change, there is significant roster turnover. You can expect some schools to change more than half of their roster as a coach tells the old players to kick rocks as he brings in new ones from the transfer portal.
Lane Kiffin was called the “Portal King” during his time at Ole Miss. The man has frequent flyer miles in college football free agency. One of his first hires in Baton Rouge was Eric Wolford. The former Kentucky assistant coach did not fix the Wildcats’ high school recruiting woes on the offensive line, but his intense style actually might help Kentucky this offseason.
You have to be a certain type of person to play for Eric Wolford. Not every LSU offensive lineman is gonna sign up for that. Kentucky needs offensive linemen. You know who is well acquainted with those LSU players who need a new home? Joe Sloan.
Kentucky needs five new starters on the offensive line. There are a few reserves from last year’s squad that may be ready to emerge as starters, but the Cats need players in the trenches. Plenty of Joe Sloan’s former LSU players will be available in free agency.
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LSU Offensive Linemen hitting the Transfer Portal
OT Carius Curne — A top 15 overall talent in the 2025 recruiting class who was evaluated as a guard, the Arkansas native started five games as a true freshman, splitting time at both left and right tackle. He showed plenty of potential and will be a hot commodity in the transfer portal. He has three years of eligibility remaining.
OT Tyree Adams — Adams earned a starting role at left tackle ahead of the 2025 season before an injury forced him to undergo season-ending surgery in November. The New Orleans native has two years of eligibility remaining.
IOL Coen Echols — Started the last eight games at left guard and played the third-most snaps on the offense. The former Texas A&M commit will be a true junior with two years of eligibility remaining.
C DJ Chester — LSU’s starting center in 2024 led the team in snaps, but was replaced by a Virginia Tech transfer this fall. He enters the transfer portal with two years of eligibility remaining.
OT Ory Williams — The redshirt freshman earned two starts at left tackle at the end of the season. He appeared in four games total and logged 150 snaps.
The LSU offensive line was far from a juggernaut for Sloan last fall. PFF gave the Tigers the worst run-blocking grade in the SEC after finishing at the bottom of the league in rushing yards per game (104). Even though the unit had plenty of imperfections, there are still players with plenty of upside and SEC experience who could find a second wind by following their old offensive coordinator to Kentucky via the transfer portal.
FORT LAUDERDALE, Fla. – Texas Tech arrived to sunny skies and warm weather on Monday afternoon as the Capital One Orange Bowl staff rolled out the red carpet for the Red Raiders. A bevy of media awaited on the tarmac for first-impression interviews with seniors Behren Morton and Jacob Rodriguez, while organizers distributed Orange Bowl memorabilia before the team headed to its hotel along the Atlantic Ocean.
Texas Tech will begin its first full day in South Florida on Tuesday with a morning practice followed by College Football Playoff quarterfinal media day at Hard Rock Stadium, site of Thursday’s game against Oregon.
No. 4 Texas Tech (12-1, 8-1 Big 12) meets No. 5 Oregon (12-1, 8-1 Big Ten) at noon ET on New Year’s Day. ESPN will televise the game, with Joe Tessitore and Jesse Palmer in the booth and Stormy Buonantony and Katie George on the sidelines.
This will be the first time the programs have met in the Capital One Orange Bowl and the fourth meeting overall dating to 1991. It is also the first College Football Playoff quarterfinal in Orange Bowl history.
– TECH –
With 365 days to look back on, there’s no way anybody can remember every single event that took place in a given calendar year. But nonetheless, as a newspaper, we attempt to chronicle such a project in 600 words or less, give or take a couple of hundred, for the year’s final edition or the beginning of a new one. If, by chance, I missed an event in the following prose, email me at jmcconnell@marbleheadnews.net, and I’ll make sure to include it in the next edition of the Marblehead Current on Jan. 7.
Running whiz Nate Assa completes senior year with state, regional titles; All-American honors
MHS senior track captain Nate Assa, currently starring as a freshman on the Purdue University track teams, had unparalleled success throughout his final year as a Magician athlete.
Assa started off his remarkable run to national glory during the All-State Meet of Champions at the Reggie Lewis Athletic Center in Roxbury on Feb. 22. It’s where he won the two-mile in 9:05.3. One week later on March 1 back at the Lewis complex, he secured the All-New England championship with a personal best time of 9:04.60. A couple of weeks later at the New Balance Indoor Track National High School Meet in Allston, he ran a 14:32 5K to finish sixth, which earned him a spot on the All-American team.
In early May, Assa received an invite to run against his national peers once again, this time outdoors in Amherst, New Hampshire. He placed ninth in the mile there with a personal best time of 4:15.21.
Pretty much one month later on June 5 at Fitchburg State University, Assa (9:14.52) conquered the state for the second straight season in the two mile, and the regional meet followed in New Britian, Connecticut on June 14, where he secured that title again in the 3,200 meters, crossing the finish line with a personal best of 9:04.57, while running that distance. He was then off to the New Balance National Outdoor Meet in Philadelphia on June 19, and at the end of that day, he took home the silver medal after completing the 5,000 Franklin Field course in 14:25.19, which was also a personal best for that distance. In a space of only three months, the Marblehead two-miler was able to accumulate two state crowns and two regional conquests, while finishing among the Top 6 twice nationally after running slightly longer distances. There’s no doubt that Nate’s streak of successful outcomes won’t be duplicated anytime soon.
Athletic complex named after former athletic director, coaching legend
In late July, the Marblehead High School athletic complex that includes Piper Field was renamed to honor former athletic director and football coach Alex Kulevich for his many contributions that he made to the program over the years. Kulevich and his family were on hand for the dedication.
MHS girls basketball team plays at the TD Garden
On Saturday, Jan.11, coach Paul Moran’s squad was invited to participate in the Lawson Invitational Tournament, held annually at the TD Garden in memory of Andrew James Lawson, a Norwell native, who passed away in 2018 at the young age of 27 after a two-year battle with cancer. But that’s only half the story. Andrew was also a Down’s Syndrome victim, but he never let it stop him from participating in sports at an early age. He was a three-sport athlete at Norwell High School, and after graduation he then became a coach of its boys soccer and basketball teams. He was also a Special Olympics athlete. Upon his death, his family set up a foundation in his name that promotes inclusion and support for individuals with intellectual and developmental disabilities, and this Garden tournament every year heightens awareness of the cause. By the way, Moran’s club defeated its Northeastern Conference rival Saugus, 39-36 on the fabled parquet Celtics floor. It was just one of many games there on that day in early January.
Coach steps up to save season
When Hadley Woodfin resigned as head coach of the MHS girls co-op hockey team last December, there was concern that the season might have to be cancelled until Jon Strzempek, the boys JV coach, stepped up to become its interim head coach in early January. They finished the year with a 4-15-1 record and plenty of promise for future success.
In early April, athletic director Kent Wheeler took the interim tag off Strzempek, and proceeded to make him the team’s permanent head coach.
MHS swim team wins 24th NEC title under Guertin’s watch
Since 1989, the high school swim program has had just one leader, and she is the legendary Sue Guertin. Last February, she once again guided her Magicians in the pool to another Northeastern Conference championship. It was the 24th title in Sue’s coaching career at the high school. For the record, the team went undefeated last winter with a 6-0 record.
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After finishing up with an 8-0-1 record, the girls indoor track team shared the indoor NEC title with perennial powerhouse Peabody…
Marblehead Youth Basketball Association sixth grade traveling team won its second straight Cape Ann League title after beating Lynnfield at Salem High School, 52-47…
The Marblehead Little League Softball 11-year-old all-star team avenged the 2024 loss to Peabody to win this year’s District 16 title going away, 16-1. Pitcher Tatum Cole led the way by throwing a no-hitter to help secure the easy win…
The 1985 Marblehead High School baseball team, coached by Roger Tuveson, celebrated the 40th anniversary of its state championship….
Stefan Shepard for sports and Charlotte “Charlie” Roszell for arts were this year’s recipients of the Sterny’s Way Scholarships, named after David Stern, longtime youth sports coaching legend, who was also a strong supporter of the Arts. He passed away in 2010. The scholarships were established in his name in 2019….
The Hockey Headers began their season earlier this month with two games against NEC rival Winthrop at the Herb Brooks Arena in Lake Placid, New York, the site of the gold medal-winning 1980 U.S. Olympic men’s hockey team’s Miracle on Ice success story. Despite losing both games, it was definitely an experience that these Marblehead boys will never forget.
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This isn’t isolated to mid-tier teams like Iowa State. Even former powerhouses are reeling from portal raids. USC, under Lincoln Riley, hemorrhaged 15 players after a disappointing 2025 season, including backups and starters seeking better NIL opportunities elsewhere. The Trojans’ losses exacerbate roster instability in a program once synonymous with West Coast dominance. Similarly, Florida State shed 25 athletes, UNC lost 15, and over 10 programs nationwide saw 20 or more departures, highlighting how NIL bidding wars amplify turnover at underperforming or underfunded schools. These exits often follow coaching changes or subpar seasons, with athletes prioritizing financial incentives over rebuilding efforts.
The fallout extends beyond regular-season rosters, contributing to a palpable lack of interest in the multitude of bowl games not tied to the College Football Playoff (CFP). With the transfer portal overlapping bowl season and NIL deals luring players away, non-playoff bowls have become exhibitions of depleted teams, rife with opt-outs and makeshift lineups. Players, now professionalized through NIL earnings, increasingly skip these games to avoid injury risks ahead of the NFL draft or to chase better opportunities via the portal, rendering many matchups unwatchable and irrelevant. This year alone, several 5-7 teams declined bowl invitations outright, including Iowa State and Notre Dame that also had a 10-2 winning record in 2025, signaling diminished prestige, while opt-outs have turned storied bowls into shadow versions of themselves. Viewership for non-playoff bowls remains robust in aggregate—Disney’s 33 such games averaged 2.7 million viewers last season, up from prior years—but fan sentiment and expert analysis point to growing apathy, with complaints that NIL and the portal have “demolished bowl season” by eroding competitive integrity. As one observer noted, these games hold “no interest” for teams anymore, fueling calls for reforms like paying players to participate or shifting the portal window post-bowls.
As the 2025 calendar winds down, the NCAA’s revamped transfer portal is poised to swing open on January 2, 2026, ushering in a condensed 15-day frenzy that closes on January 16, 2026, for most football programs. This single-window structure, a shift from previous dual periods to curb ongoing tampering and streamline chaos, includes extensions: Players from teams in the College Football Playoff national championship (set for January 19, 2026) get an extra five days from January 20-24, while coaching changes trigger separate 15-day windows starting five days after a new hire. Amid NIL’s financial allure, this upcoming portal period could accelerate roster volatility, with programs like Iowa State still reeling from pre-window announcements and others bracing for bidding wars.
Yet, in Texas—the epicenter of NIL spending—some programs thrive amid the chaos, leveraging deep-pocketed boosters to build fortresses against portal losses. The University of Texas (UT) boasts the nation’s top football NIL budget at $35-40 million for 2025, enabling net gains like edge rusher Colin Simmons from LSU and wideout Isaiah Bond from Alabama while minimizing outflows. Texas A&M follows closely with $51.4 million in total NIL revenue (football-dominant), adding 12 transfers like quarterback Marcel Reed despite some exits tied to NIL dissatisfaction. Texas Tech, spending nearly $30 million, turned the portal into a weapon with 15 additions, including quarterback Brendan Sorsby on a rumored $4 million deal, fueling a playoff push. SMU, raising $65 million for all sports via its Mustang Club, focused on retention bonuses to limit departures to just five, adding talents like edge Braden Carter and earning ACC buzz.
Contrast this with in-state rivals Baylor, TCU, and the University of Houston, where modest NIL resources expose vulnerabilities. Baylor ramped up to $15 million in NIL spending, adding 24 transfers to flip its roster, but still suffered heavy losses post-2025, prompting coach Dave Aranda to fight for key retentions like four critical players amid portal risks. TCU, also allocating around $15 million to football under Big 12 revenue sharing, balanced gains (e.g., experienced quarterbacks) with lumps from departures, reflecting the portal’s double-edged sword in a new era of $20.5 million caps. Houston, with unspecified but lower NIL figures, bolstered its roster with 15 transfers and 30 overall additions, yet faces ongoing portal needs after a 4-8 season, lacking the financial firepower to consistently outbid elites.
This Texas divide underscores NIL’s inequality: Wealthy programs like UT and A&M buy stability and stars, while others like Baylor and TCU scramble to plug holes, often becoming feeder systems. As the transfer portal window in 2026 looms, college football’s soul hangs in the balance and talk of reform is already in the air.
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