NIL
NIL Giants Revealed: Which Brands Offer Most Lucrative Deals For College Football’s Athletes?
Three years ago, college athletes had zero financial leverage regarding sponsorship deals. Fast-forward to 2025, and players like Arch Manning are securing NIL contracts worth $6.5 million—a staggering figure, especially compared to the NFL’s minimum rookie salary of $795,000. With brands like Nike, Gatorade, and Beats by Dre pouring millions into partnerships, NIL deals have […]

Three years ago, college athletes had zero financial leverage regarding sponsorship deals. Fast-forward to 2025, and players like Arch Manning are securing NIL contracts worth $6.5 million—a staggering figure, especially compared to the NFL’s minimum rookie salary of $795,000.
With brands like Nike, Gatorade, and Beats by Dre pouring millions into partnerships, NIL deals have become one of college athletes’ most lucrative financial opportunities. Some players even choose to stay in school longer rather than declare themselves for the NFL Draft, knowing their NIL earnings can exceed pro contracts.
But which brands dominate the NIL landscape? Here are the major brands that are actively contributing to the NIL revolution.
NIL Giants Revealed: Which Brands Offer the Most Lucrative Deals For College Football’s Athletes?
Nike
Nike has always been a leader in athlete endorsements, and its NIL strategy only strengthens that reputation. The brand has landed major deals with stars like Bronny James, Caitlin Clark, Travis Hunter, and Shedeur Sanders. These partnerships span basketball, football, and track and field, ensuring Nike’s presence in multiple sports.
Nike’s focus on generational talent is clear, especially with Shedeur’s recent partnership. It continues his father, Deion Sanders’ historic Nike connection from the 1990s. As Shedeur noted, he hopes his NIL deal will help revive and modernize his father’s Nike Air DT Trainer line, showcasing how NIL partnerships can carry historical significance while shaping the future of athlete branding.
Adidas
Adidas has made a big move in the world of NIL deals. They launched a program that includes 109 Division I schools, giving thousands of athletes the chance to earn money as brand ambassadors. This initiative has positioned Adidas as a major player in collegiate sports sponsorships, particularly benefiting athletes at Kansas, Miami, and Arizona State.
Instead of focusing on individual athletes, they have formed strong partnerships with entire schools. As a result, numerous sports programs effectively represent their brand.
Gatorade
Gatorade has smartly made itself a top player in NIL deals. The brand targets athletes with high performance and endurance in sports like basketball, football, soccer, and track & field.
They’ve already teamed up with stars like Paige Bueckers, Shedeur Sanders, DJ Lagway, and Dia Bell, a five-star quarterback from Texas. By partnering with top talent early, Gatorade is solidifying its substantial presence in college and pro sports, making it one of the leading brands in the NIL world.
Beats by Dre
The audio software company is turning up the volume on its NIL game. The audio giant recently launched its new “Beats Elite” campaign, featuring 11 exceptional college football stars . Big names like Jalen Milroe, Carson Beck, and Shedeur Sanders lead the charge.
These athletes will be the face of Beats in new marketing campaigns. They’ll also receive custom headphones made just for them. Some players, like Milroe, even share Beats gear with their whole team. Moves like that help Beats build strong roots in college football and boost their presence across programs nationwide.
Red Bull
The popular Aussie energy drink brand, Red Bull, has made a big move in the NIL space by signing Texas quarterback Arch Manning to a historic multi-year deal. This deal makes Manning one of the highest earners in college football, with his NIL valuation reaching $6.6 million.
It shows their commitment to supporting top talent in the NIL world. Manning’s deal is just one example of how Red Bull uses these partnerships to boost its exposure. The brand loves working with elite athletes, especially those who fit their high-energy image.
Celsius Holdings
Celsius Holdings may not sign direct NIL deals, but the brand knows how to stay in the game. Instead of traditional sponsorships, it uses clever marketing to boost visibility and connect with athletes who promote healthy, active lifestyles. Their “Essential Six” campaign has helped the brand become a major player in athlete sponsorships.
RELATED: Michigan’s NIL-Era Transformation Explained—From Complacency To Top-10 Status In New College Football Job Rankings
Partnerships with athletes like Jayden Daniels and Juan Soto strengthen their presence in sports and performance-focused markets, even without official NIL deals. They have also partnered with Donovan Edwards, Dillon Gabriel, Jalen Milroe, DJ Uiagalelei, and Heisman Trophy winner Travis Hunter to expand their NIL presence rapidly.
Nautica
Nautica is growing its presence in the NIL world, featuring LSU gymnast Livvy Dunne and Missouri wide receiver Luther Burden III in its Fall 2024 “New Legends” campaign. Dunne, one of the highest-paid female college athletes, has an impressive NIL valuation of $3.4 million.
Meanwhile, Luther, a first-team All-SEC star, has seen his NIL value grow from $769K last year after partnering with the American apparel brand. Nautica’s focus on college sports sponsorships is part of a larger trend, as NIL earnings reached over $1.6 billion in 2025. This shows the brand’s dedication to partnering with top young talent.
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NIL
Five Pack9 members enter Transfer Portal
The NCAA transfer portal window opened for baseball following the announcement of the NCAA Tournament field on May 26th. With that field now whittled down to 16 teams, more players are entering on a daily basis. This is the case for NC State which saw it’s season come to an end on Sunday evening. Yesterday […]


The NCAA transfer portal window opened for baseball following the announcement of the NCAA Tournament field on May 26th. With that field now whittled down to 16 teams, more players are entering on a daily basis.
This is the case for NC State which saw it’s season come to an end on Sunday evening. Yesterday saw five players officially enter the portal, although a few announced earlier. Those players are (the indicated class is for the 2025 season):
- SO OF Jake Bechtel
- FR OF Trey Bentley
- rJR LHP Jacob Dienes
- SO OF Jet Gilliam
- JR LHP Eli Pillsbury
Bechtel, who entered the portal on May 28th, has big power tools from his 6’5, 225 lbs frame. He arrived on campus from Palm Harbor, FL, as a two-way player, but settled in as an outfielder as he struggled with control on the mound. He should be able to drop down a conference at the D1 level and find success if he can cut down on the strikeouts.
Bentley, another Florida native, is a switch-hitting corner outfielder who didn’t field any playing time this spring with the Pack. It’ll be interesting to see how his transfer market shapes up, but he could be a candidate for a year stayover in the JUCO ranks to up his stock and then re-enter the D1 ranks with three years of eligibility remaining.
Dienes entered the portal on May 26th. He was a developmental arm from Wilson who struggled to find playing time. Control was an issue (6 BB in 3.0 IP) but he does have promising stuff.
A native of Nevada, Gilliam is a former JUCO transfer who probably should have played more this year than he did. He hit .276/.389/.483, 3 2B, 1 HR, 17.1 BB%, 17.1 K%, 0-1 SB over 35 plate appearances while mostly serving as a late game defensive replacement for Josh Hogue in left field. He’ll stick at the D1 level, but fit will be important.
Pillsbury is a former JUCO transfer relief pitcher from Indiana who didn’t log any time on the mound this spring for the Pack. He announced his transfer intentions on May 24th. He’s an upper-80’s arm with a four pitch mix. Control was a bit of an issue at the JUCO level, but he should be able to stick at the D1 level at a lower conference.
NIL
First-Ever Mountaineer Football Alumni Picnic Deemed a Great Success
Raquel Rodriguez/Mountaineer Football Football June 03, 2025 09:00 AM John Antonik Story Links MORGANTOWN, W.Va. – More than 100 former West Virginia University football players returned to campus last Saturday for coach Rich Rodriguez‘s first-ever Alumni Picnic […]


Raquel Rodriguez/Mountaineer Football
Football
John Antonik
MORGANTOWN, W.Va. – More than 100 former West Virginia University football players returned to campus last Saturday for coach Rich Rodriguez‘s first-ever Alumni Picnic at Milan Puskar Stadium.
Invitations were sent out this spring and players were asked to provide some basic information that was used to announce each one during a red-carpet introduction into the Milan Puskar Center Hall of Traditions.
Coaches and staff members were lined up on each side to give the former players high-fives as they were introduced by Mountaineer football senior associate athletics director and chief of staff Dusty Rutledge.
Saturday’s activities were part of Rodriguez’s desire to get former players from all eras reconnected with their alma mater in a relaxed and carefree atmosphere.
Players frequently return to campus for home football games, but Rodriguez and his staff really don’t have the time to visit with them because they are focused on their pregame preparations.
Following a meal and some brief remarks by Rodriguez, the players were free to explore the Puskar Center and go out onto the field to take pictures and reminisce.
WVU Varsity Club director Kevin Johnston, who worked with Mountaineer football’s director of player relations Rasheed Marshall on this year’s event, estimated that roughly a third of the players in attendance last Saturday were on campus for the first time in years.
“The coolest thing I saw from the entire weekend was seeing Chris Edmonds out on the field, and he sort of went through his pregame routine,” Johnston said. “He was at midfield looking around the stadium soaking in all those memories. I don’t think he knew I was watching, but I took some pictures and sent them to him.”
Players from every decade going back to the 1960s were at last Saturday’s picnic. Legendary Mountaineer coach Don Nehlen also stopped by to see many of his former athletes.
“There were a lot of players who really made an effort to get here for this,” Johnston concluded.
NIL
Women’s College World Series: NiJaree Canady, the million-dollar pitcher, flourishing after Texas Tech triumph
When NiJaree Canady enters the circle, it is often goodnight for the opposing lineup. Texas Tech’s star pitcher gave up just five hits during Monday’s 3-2 win over four-time defending national champion Oklahoma as the Red Raiders punched their ticket to the championship series of the Women’s College World Series with Texas. The Stanford transfer […]

When NiJaree Canady enters the circle, it is often goodnight for the opposing lineup. Texas Tech’s star pitcher gave up just five hits during Monday’s 3-2 win over four-time defending national champion Oklahoma as the Red Raiders punched their ticket to the championship series of the Women’s College World Series with Texas.
The Stanford transfer who twice anchored Cardinal trips to Oklahoma City is the USA Softball Collegiate Player of the Year for a reason, and continues to deliver for Texas Tech this season. Canady’s on a record-breaking NIL deal with Texas Tech’s NIL collective, The Matador Club, which she signed last summer for just over $1 million, according to ESPN.
She is college softball’s first member of the million club after the Red Raiders made her a priority in the transfer portal ahead of coach Gerry Glasco’s first season. Oklahoma and Texas, among others, immediately pursued Canady, but Texas Tech pushed out front with the financial help of boosters Tracy and John Sellers, a pair of former Red Raiders athletes.
“We look at it as they deserve it just as much (as male athletes),” Glasco said during an interview with ESPN after Canady’s official visit. “She worked so hard to be the No. 1 pitcher in the country. … I left that meeting and thought, this is who I would love to put a lot of effort into because of who she is.”
Canady and her family met with Stanford’s collective during her standout freshman season to seek a better NIL contract moving forward in her career, but the Cardinal balked at the request, according to The Athletic. And that is what kickstarted the process of looking elsewhere and eventually making herself available in the transfer portal after her sophomore campaign.
According to The Athletic, her NIL deal with the Red Raiders is 10 times more that what many considered the starting price in the negotiation process.
Canady went 41-10 over her first two seasons at Stanford. This season, she has hit a stratospheric level of dominance. After Monday’s victory over the Sooners, Canady boosted her record to 30-5 with a 0.89 ERA. That includes a perfect record in the postseason for a team on a quest to win its first national championship.
Texas Tech is the first program in WCWS history to reach the championship series in its debut trip to Oklahoma City since, coincidentally, the Sooners did so in 2000. And ironically, the Red Raiders snapped a 37-game losing streak to Oklahoma to get to this point.
“I feel like people thought I heard the number and just came to Texas Tech, which wasn’t the case at all,” Canady said. “If I didn’t feel like Coach Glasco was an amazing coach and could lead this program to be where we thought it could be, I wouldn’t have come.”
NIL
Saquon Barkley Joins Forces with C4 Sport to Champion Peak Performance
Fueling Greatness with Precision and Power Fresh off another standout season, Saquon Barkley is entering 2025 with renewed focus—and a powerful new partnership to match. The NFL running back has officially teamed up with Nutrabolt’s C4® Sport, one of the most trusted names in pre-workout supplementation, to promote a shared mission: pushing boundaries in pursuit […]

Fueling Greatness with Precision and Power
Fresh off another standout season, Saquon Barkley is entering 2025 with renewed focus—and a powerful new partnership to match. The NFL running back has officially teamed up with Nutrabolt’s C4® Sport, one of the most trusted names in pre-workout supplementation, to promote a shared mission: pushing boundaries in pursuit of peak performance.
This collaboration isn’t just a sponsorship—it’s a union of values. Barkley, widely celebrated for his explosive agility and rigorous attention to recovery, embodies the same grit, discipline, and detail that powers the C4 Sport brand. With a product lineup designed to enhance energy, endurance, and focus, and backed by the gold standard of NSF Certified for Sport® approval, C4 Sport is built for athletes who demand more from their supplements—and from themselves.
Elevating the Standard for Training and Game Day
The partnership arrives at a moment when Barkley’s star is burning brighter than ever. After a 2024 season that saw him dominate as one of the league’s top rushers, the pressure is no longer about rising to greatness—it’s about maintaining it. And for Barkley, that means prioritizing not just what happens on the field, but how he fuels his body off of it.
Known for treating his body with near-religious dedication, Barkley doesn’t cut corners when it comes to what he consumes. He approaches fitness with intention—meticulously vetting every supplement and ingredient. That diligence led him to C4 Sport, a product that not only enhances performance but carries the NSF Certified for Sport® badge—ensuring it’s tested for quality, safety, and banned substances.
This certification has become an industry benchmark, especially for elite athletes who need to trust what they put in their bodies without compromise. For Barkley, it was a dealmaker.
Built for Athletes Who Demand More
C4 Sport isn’t a one-size-fits-all supplement. It’s specifically engineered to meet the needs of competitive athletes, from professionals like Barkley to everyday gym warriors. With a formula packed with clinically studied ingredients, including beta-alanine for muscular endurance, caffeine for clean energy, and essential electrolytes to aid hydration, the product is a complete pre-workout solution.
More importantly, it offers performance without the crash. Athletes aren’t looking for quick bursts of hype—they need fuel that sustains energy and supports sharp focus throughout high-intensity training. That’s where C4 Sport delivers: steady, reliable output that’s designed to work with the body, not against it.
Barkley’s endorsement of the product isn’t just lip service. He’s used C4 for years—long before it became a headline-making partnership. Whether he’s deep into his offseason training program or gearing up for game day, C4 Sport is part of his routine.
A Deeper Look Into the Collaboration
With this new alignment, fans can expect more than just a few co-branded posts. Barkley and C4 are launching an immersive campaign that gives followers access to exclusive content—from behind-the-scenes training footage to curated giveaways and product spotlights.
This partnership offers a unique look into how a top-tier athlete prepares mentally and physically. It’s not about glamorizing the grind—it’s about showing the work. Through Barkley’s own words and workouts, C4 Sport becomes more than a product on a shelf; it becomes part of a larger conversation about preparation, discipline, and self-investment.
From gym sessions to sideline moments, the partnership is structured to inspire and educate athletes at all levels. Whether you’re pushing for a personal best or aiming for a starting position, the message is consistent: greatness starts with how you train, and what you choose to fuel that journey matters.
Shared Values, Sharpened Focus
For Nutrabolt, bringing Barkley into the fold was a natural evolution of the C4 Sport ethos. According to Robert Zajac, the brand’s Chief Marketing Officer, Barkley’s work ethic mirrors the exact qualities C4 aims to support.
“At Nutrabolt, we’re committed to delivering high-performance supplements that elevate athletic potential. Partnering with Saquon is an extension of that mission—he exemplifies everything we value: drive, consistency, and a relentless pursuit of improvement,” Zajac noted.
By aligning with an athlete of Barkley’s caliber, the brand signals a continued commitment to quality and transparency. It also reinforces its place as a go-to source for serious athletes looking for safe, effective, and NSF-certified products that don’t sacrifice taste or performance.
More Than a Brand Deal—A Performance Blueprint
The collaboration between Barkley and C4 Sport is more than just a branding moment—it’s a blueprint for performance. It encourages athletes to consider not only how they train, but how they recover, fuel, and maintain focus. It’s about elevating routines and building a foundation that supports long-term progress—not just highlight-reel moments.
As Barkley gears up for another intense season, his partnership with C4 will give fans a front-row seat to the dedication behind the headlines. It’s a rare chance to see how elite-level performance is built, rep by rep, with the right mindset—and the right supplementation.
For more on C4 Sport’s full product lineup or to explore Saquon Barkley’s training essentials, visit cellucor.com. Whether you’re chasing down goals on the field or in the gym, this partnership is a reminder that with the right fuel and mindset, limits are just the starting line.
NIL
2025 College Football Power Index
Open Extended Reactions ESPN has released its 2025 Football Power Index (FPI) ratings and projections, and our college football reporters are here to break them down. Editor’s Picks 2 Related The ratings, for the uninitiated, include forecasts for every team’s record, its chances of winning a conference title and of course, its probability to make […]

ESPN has released its 2025 Football Power Index (FPI) ratings and projections, and our college football reporters are here to break them down.
The ratings, for the uninitiated, include forecasts for every team’s record, its chances of winning a conference title and of course, its probability to make the expanded 12-team playoff and win the national championship.
The FPI is a power rating that tracks each team’s strength relative to an average FBS squad. Teams are rated on offense, defense and special teams, with the values representing points per game.
You can read Neil Paine’s takeaways here and get our staff’s analysis below.
Which team is FPI undervaluing?
Paolo Uggetti: Even though Kenny Dillingham said at Big 12 spring meetings recently that being considered one of the conference’s favorites after being picked to finish last in 2024 is “less fun,” I still think FPI is slightly undervaluing the Sun Devils at No. 24. Sure, they lost star running back Cam Skattebo to the NFL draft, but they also return a quarterback in Sam Leavitt (2,885 yards and 24 touchdowns last year) who could be a Heisman contender, wide receiver Jordyn Tyson (1,101 yards and 10 touchdowns) and defensive back Xavion Alford, among several other starters and stalwarts of last year’s Cinderella season. Dillingham won’t flinch at now being considered a favorite to win the conference and I imagine he’ll have ASU with plenty of fire and motivation come kickoff. It would not shock me to see them make another playoff run.
1:36
Kenny Dillingham: ASU facing a different type of adversity this year
Arizona State head coach Kenny Dillingham explains the differences his team is facing this season after coming off a Big 12 title last season.
Mark Schlabach: I think you can argue that Clemson is one of the two best teams in the FBS entering the season (along with Penn State), and it’s certainly one of the best 10, so it’s surprising to see them in at No. 11. In our colleague Jordan Reid’s initial 2026 NFL mock draft, he had four Tigers going in the first round, including quarterback Cade Klubnik at No. 1. Three seasons ago, Clemson fans wondered whether Klubnik was the right guy for the job, now he’s considered one of the most polished passers in the sport, after throwing for 3,639 yards with 36 touchdowns and six interceptions last season. The Tigers have the best defensive line in the FBS, and Reid had tackle Peter Woods and edge rusher T.J. Parker going in the top 10, as well. The Tigers open the season against LSU at home and play at South Carolina in the finale, but I can’t see many ACC teams beating them.
Bill Connelly: There are quite a few non-SEC teams we could choose from here, but I’m going to go with No. 39 Iowa. The Hawkeyes have more to replace on defense than usual, but a) I can’t even pretend like they’ll have anything other than a top-10 or top-15 defense until proven otherwise, and b) the offense improved significantly last year (albeit from horrific to merely mediocre) and might have made a lovely QB upgrade by bringing in South Dakota State’s Mark Gronowski. Losing running back Kaleb Johnson hurts, but this very much feels like a top-25-level team to me, one I trust quite a bit more than quite a few of the teams directly ahead of the Hawkeyes in FPI.
Jake Trotter: Indiana did graduate quarterback Kurtis Rourke, who had a fabulous one season for the Hoosiers while propelling them to the playoff and the first 10-win season in school history. Indiana, however, returns several key players from last year’s squad, including All-Big Ten receiver Elijah Sarratt, defensive end Mikail Kamara, linebacker Aiden Fisher and cornerback D’Angelo Ponds. The Hoosiers also added Cal transfer quarterback Fernando Mendoza, who brought plenty of experience (19 career starts) with him to Bloomington. Curt Cignetti has already proved he can coach. And with no Ohio State or Michigan on the schedule, it wouldn’t be completely stunning if Indiana knocks on the door of playoff contention once again.
Which team is FPI overvaluing?
Trotter: So we’re doing this again, huh? Every preseason, Texas A&M gets top-10 hype. Every season, the Aggies fail to deliver on it. Texas A&M has reached double-digit wins just once this century (the Johnny Football year in 2012). And yet, FPI is giving them the benefit of doubt again as the No. 8-ranked team. Mike Elko is a terrific coach and the Aggies, as always, have talent, including intriguing dual-threat sophomore quarterback Marcel Reed. But the Aggies ranked 51st last year in offensive EPA and 47th in defensive EPA. That hardly screams top 10 team. What’s really there to suggest the Aggies will be any different than what they’ve been?
Connelly: We can’t say for sure that FPI is overvaluing Texas because if Arch Manning lives up to his hype, the Longhorns really might be the best team in the country. However, if he’s merely very good instead of great, then holes elsewhere might become problematic. This is, after all, a team that lost four offensive line starters, its top four defensive linemen and two of the best DBs in the country in Jahdae Barron and Andrew Mukuba. Steve Sarkisian has obviously recruited well, the replacements for those lost linemen could be excellent, and Texas will be very good regardless. But they’re only No. 1 if Arch is an All-American. No pressure.
Manning threw for 939 yards with nine touchdowns in the 2024 season. Sam Hodde/Getty Images
Uggetti: I’m having a hard time with Miami all the way up at No. 9. I can see the case for it: They have a solid core of players returning throughout the roster and head coach Mario Cristobal and his staff were transfer portal merchants this offseason, bringing in several offensive weapons such as wideouts CJ Daniels (LSU), Keelan Marion (BYU) and Tony Johnson (Cincinnati) as well as some much needed help in the secondary via cornerback Xavier Lucas (Wisconsin) and safety Zechariah Poyser (Jacksonville State). Of course, the crux of the hype surrounding the Hurricanes hinges on their biggest portal addition, quarterback Carson Beck. After losing Cameron Ward to the draft, Cristobal & Co. are banking on Beck (who is coming off surgery for a torn UCL in his right elbow) to be the guy who was supposed to lead Georgia to a national title. Count me among the skeptics.
Schlabach: Given what transpired at Tennessee in the spring, I’m not sure the Volunteers are a top-25 team heading into the season, let alone one that should be ranked No. 10. I didn’t have the Volunteers ranked in my latest Way-Too-Early Top 25. I could see the Vols going one of two ways after quarterback Nico Iamaleava up and left for UCLA following an NIL dispute: The Vols are going to be better off with quarterback Joey Aguilar and his teammates will rally around him, or Augilar’s leap from Appalachian State to the SEC is too high. The Vols were already facing an uphill climb on offense, in my opinion, after SEC leading rusher Dylan Sampson departed, along with three of the team’s top receivers.
Which power conference team outside the FPI top 25 can make a run?
Trotter: Texas Tech landed the nation’s top transfer portal class, beefing up the trenches on both sides of the ball to a team that went 8-5 last season. With 24 career starts behind him, quarterback Behren Morton should be even better after throwing for 3,335 yards and 27 touchdowns last year. If the portal additions playing up front defensively, combined with the arrival of new defensive coordinator Shiel Wood, can bolster a unit that ranked just 108th in EPA last year, the Red Raiders could threaten for a conference title and playoff berth in what figures to be another wide-open Big 12.
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Connelly: I would say that half the Big 12 is capable of playing at a top-15 or top-20 level and making a conference title (and, therefore, CFP) run, but I’m particularly intrigued by the duo of No. 32 TCU and No. 33 Baylor. They both won six of their last seven to end the season, and they both return stellar quarterbacks in Josh Hoover (TCU) and Sawyer Robertson (Baylor). I feel like I trust TCU’s returning personnel more, but Baylor’s Dave Aranda was extremely active in the transfer portal, too. The Revivalry — hey, it’s a better name than Bluebonnet Battle — is on October 18, and the winner will probably head into November as a serious Big 12 contender.
Uggetti: Washington (No. 27) had a disappointing 6-7 season in its first year in the Big 12 under new coach Jedd Fisch. The Huskies finished ninth in the conference and seem to have quietly stumbled into the shadow of their more successful Pacific Northwest neighbor, Oregon. But Fisch, like he showed at Arizona, can build a successful team over time. Washington brought in a top-25 recruiting class this past year and added some much-needed defensive reinforcements in the portal. Snagging four-star wide receiver Johntay Cook II from Texas will be a boon for expected starting quarterback Demond Williams Jr. who, after showing some flashes last season, could be primed for a breakout.
Which team’s odd ranking will be proven correct by the end of the season?
Schlabach: There’s a smorgasbord of “odd” rankings to select from. I think you can argue that No. 8 Texas A&M, No. 14 Auburn, No. 16 Oklahoma and No. 19 USC are probably ranked too high, and No. 12 LSU, No. 29 BYU, No. 31 Indiana and No. 35 Texas Tech are too low. LSU might have the SEC’s best quarterback in Garrett Nussmeier, and coach Brian Kelly struck gold in the transfer portal, landing defensive ends Patrick Payton (Florida State) and Jack Pyburn (Florida), receivers Nic Anderson (Oklahoma) and Barion Brown (Kentucky), offensive linemen Braelin Moore (Virginia Tech) and Josh Thompson (Northwestern) and cornerback Mansoor Delane (Virginia Tech). But LSU’s schedule is difficult, with road games at Clemson, Ole Miss, Alabama and Oklahoma, and I’m not sure they’ll be better than 9-3, which would put them right about No. 12.
Uggetti: I’ll take one of the teams Mark mentioned and focus on USC. At first glance, I was also surprised that FPI has them all the way up to No. 19 given the Trojans are coming off a disappointing 7-6 debut season in the Big 10. But the Trojans have made several strides this offseason, not just as a program by hiring general manager Chad Bowden from USC, but also as a team to put themselves in position to surprise in 2025. The defense continues to use the portal to add key talent such as defensive tackles Jamaal Jarrett (Georgia) and Keeshawn Silver (Kentucky). The most exciting player on the team, however, may be incoming freshman defensive lineman Jahkeem Stewart, who is likely to make an impact right away. A lot of the Trojans’ hopes this season are riding on quarterback Jayden Maiava and how he fares in his first full season as a starter. He finished with 1,201 yards and 11 touchdowns last season and a second year in Lincoln Riley’s offense should serve him well. USC’s schedule starts off slow, but the true test of the Trojans’ potential will be on the back end when they face a stretch of Illinois, Michigan and Notre Dame before finishing the season with Oregon, Iowa and UCLA.
NIL
Women's College World Series
Getty Images When NiJaree Canady enters the circle, it is often goodnight for the opposing lineup. Texas Tech’s star pitcher gave up just five hits during Monday’s 3-2 win over four-time defending national champion Oklahoma as the Red Raiders punched their ticket to the championship series of the Women’s College World Series with Texas. The […]


When NiJaree Canady enters the circle, it is often goodnight for the opposing lineup. Texas Tech’s star pitcher gave up just five hits during Monday’s 3-2 win over four-time defending national champion Oklahoma as the Red Raiders punched their ticket to the championship series of the Women’s College World Series with Texas.
The Stanford transfer who twice anchored Cardinal trips to Oklahoma City is the USA Softball Collegiate Player of the Year for a reason, and continues to deliver for Texas Tech this season. Canady’s on a record-breaking NIL deal with Texas Tech’s NIL collective, The Matador Club, which she signed last summer for just over $1 million, according to ESPN.
She is college softball’s first member of the million club after the Red Raiders made her a priority in the transfer portal ahead of coach Gerry Glasco’s first season. Oklahoma and Texas, among others, immediately pursued Canady, but Texas Tech pushed out front with the financial help of boosters Tracy and John Sellers, a pair of former Red Raiders athletes.
“We look at it as they deserve it just as much (as male athletes),” Glasco said during an interview with ESPN after Canady’s official visit. “She worked so hard to be the No. 1 pitcher in the country. … I left that meeting and thought, this is who I would love to put a lot of effort into because of who she is.”
Canady and her family met with Stanford’s collective during her standout freshman season to seek a better NIL contract moving forward in her career, but the Cardinal balked at the request, according to The Athletic. And that is what kickstarted the process of looking elsewhere and eventually making herself available in the transfer portal after her sophomore campaign.
According to The Athletic, her NIL deal with the Red Raiders is 10 times more that what many considered the starting price in the negotiation process.
Canady went 41-10 over her first two seasons at Stanford. This season, she has hit a stratospheric level of dominance. After Monday’s victory over the Sooners, Canady boosted her record to 30-5 with a 0.89 ERA. That includes a perfect record in the postseason for a team on a quest to win its first national championship.
Texas Tech is the first program in WCWS history to reach the championship series in its debut trip to Oklahoma City since, coincidentally, the Sooners did so in 2000. And ironically, the Red Raiders snapped a 37-game losing streak to Oklahoma to get to this point.
“I feel like people thought I heard the number and just came to Texas Tech, which wasn’t the case at all,” Canady said. “If I didn’t feel like Coach Glasco was an amazing coach and could lead this program to be where we thought it could be, I wouldn’t have come.”
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