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Universities must support student athletes academically even with new NIL rules

Luke Fedlam is a partner and co-chair of the Entertainment, Sports and Media Practice at Amundsen Davis.With the proposed House v. NCAA settlement on the horizon, the structure of college athletics is poised for a historic shift. Participating Power Four institutions — along with any additional schools that opt in — will allocate $20.5 million […]

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Universities must support student athletes academically even with new NIL rules


Luke Fedlam is a partner and co-chair of the Entertainment, Sports and Media Practice at Amundsen Davis.With the proposed House v. NCAA settlement on the horizon, the structure of college athletics is poised for a historic shift. Participating Power Four institutions — along with any additional schools that opt in — will allocate $20.5 million annually in revenue sharing to student-athletes.

It’s a long-overdue acknowledgment of the commercial value athletes bring to college sports.

But amidst the financial breakthrough, a foundational promise is being overlooked: education.

The very institutions tasked with preparing young people for life are now direct participants in commercial transactions with their own students. As schools assume the role of an informed and prepared counterparty Name, Image, and Likeness arrangements — helping to facilitate deals, co-brand partnerships or provide NIL-related payments — an inherent conflict emerges.

It becomes increasingly difficult for these same institutions to serve as impartial educators in matters where their own interests are also at stake.

What makes this moment more urgent is the retreat we’re seeing from athletic departments. Faced with tightening budgets and new NIL obligations, many programs are scaling back or eliminating third-party educational resources that student-athletes need now more than ever.

Having worked with athletes across the country — from top-tier high schools to powerhouse Division I programs — I have observed the same pattern time and again: young people (and their families) are navigating complex financial and legal issues without adequate preparation.

And the stakes are too high to let them figure it out on their own.

Ohio State Buckeyes offensive lineman Carson Hinzman (75) calls out a play during the second half of the NCAA football game against the Indiana Hoosiers at Ohio Stadium in Columbus on Saturday, Nov. 23, 2024. Ohio State won 38-15.

There are four critical areas where immediate, sustained education is not only advisable — it is imperative:

  1. Contract literacy: Student-athletes are signing both NIL marketing and representation agreements that bind them to long-term obligations. Some contracts include perpetual rights to their name and image, restrictive endorsement clauses, complex termination provisions and unfair sublicensing rights. In many cases, athletes and their families have no experience interpreting such documents — and do not even know where to begin. While knowledgeable legal professionals exist in this space, access remains uneven and often unavailable to those who need it most. And to be clear, a marketing agent does not offer the same level of protection, nor unbiased education, to a student-athlete.
  2. Tax compliance: NIL earnings are not wages. Student-athletes are classified as independent contractors for tax purposes when it comes to NIL, and therefore, taxes are not withheld from their payments. Unless an athlete proactively sets aside money for tax liabilities, they face potential financial exposure that can quickly escalate. I’ve met with athletes who earned over seven figures through NIL — and failed to withhold money for taxes. The consequences of that kind of financial misstep can far outlast any college career.
  3. Financial management: NIL introduces significant income into the lives of student-athletes — many of whom are receiving substantial payments for the first time. Without financial literacy education, these young earners may spend impulsively, make ill-advised investments or provide unsustainable financial support to friends and family. A basic understanding of budgeting, saving and long-term planning is not a luxury; it is a necessity that should be integrated into every athletic department’s student support strategy.
  4. Career preparation beyond sports: Despite the attention NIL deals receive, 98% of college athletes will not go on to play professionally. Many will graduate and enter a job market where traditional starting salaries bear no resemblance to the sums they received in college for making a few social media posts or public appearances. NIL is not a career path — it is a temporary and highly situational source of income that is momentary and market-driven. Without a plan for life after sports, and without a dose of realism with post-college starting salaries, student-athletes risk being unprepared, mentally or psychologically, for the professional world when a college career comes to an end.

The ethical obligation for education in this new era is clear.

Schools cannot reasonably benefit from the commercial success of their athletes while neglecting the educational responsibilities that ought to come with it. If institutions are unable to provide independent, conflict-free education internally, they must engage trusted third-party educators, advisors and legal experts to do so. To do otherwise is to profit while abdicating duty.

This is a transformative moment in college athletics.

The financial recognition of student-athletes is long overdue — but compensation without education is exploitation in a new form. The path forward must be built on transparency, empowerment and a sincere commitment to the long-term wellbeing of student-athletes. 

Anything less would be a betrayal of the very principles higher education claims to uphold.

Luke Fedlam is a partner and co-chair of the Entertainment, Sports and Media Practice at Amundsen Davis.

Luke Fedlam is a partner and co-chair of the Entertainment, Sports and Media Practice at Amundsen Davis. He advises athletes and their families, specializing in education, legal protection and long-term planning in the Name, Image, and Likeness era.

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Jim Nagy makes another front-office hire

New Oklahoma Sooners general manager Jim Nagy continues to add to his front office this offseason. Nagy’s latest hire is a former NFL wide receiver, who also has NFL front office experience, as Oklahoma has brought on Lake Dawson to the front office staff. Dawson joins assistant general manager Taylor Redd, director of high school […]

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New Oklahoma Sooners general manager Jim Nagy continues to add to his front office this offseason.

Nagy’s latest hire is a former NFL wide receiver, who also has NFL front office experience, as Oklahoma has brought on Lake Dawson to the front office staff. Dawson joins assistant general manager Taylor Redd, director of high school scouting Kale Pearson, assistant director of college scouting Charlie Parkinson, player personnel staffer Stacey Ford, and Nagy as the new faces so far in OU’s front office.

Dawson was most recently the senior executive for the Buffalo Bills. He joined the franchise back in 2017 as their assistant director of college scouting.

Dawson served in various personnel roles with the Seattle Seahawks from 2001 to 2006. He was a senior personnel executive with the Cleveland Browns in 2016 and was the vice president of player personnel with the Tennessee Titans from 2007 to 2015.

Dawson is a Notre Dame alum, who was drafted in the third round (92nd overall) of the 1994 NFL Draft. He played for both the Kansas City Chiefs and the Indianapolis Colts.

As Jim Nagy continues to remake the front office in Norman, he’s changing the way Oklahoma recruits, portals and scouts in college football’s NIL era.

Contact/Follow us @SoonersWire on X, and like our page on Facebook to follow ongoing coverage of Oklahoma news, notes, and opinions. You can also follow John on X @john9williams.





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Mississippi State paid big money to hire Brian O’Connor as baseball coach

Mississippi State wanted an elite baseball coach, and they paid the money that it takes to land one. New skipper Brian O’Connor will make an average annual salary of $2.9 million in Starkville. That makes him the second-highest paid coach in college baseball behind only Tennessee’s Tony Vitello ($3 million). It’s a massive pay raise […]

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Mississippi State wanted an elite baseball coach, and they paid the money that it takes to land one. New skipper Brian O’Connor will make an average annual salary of $2.9 million in Starkville. That makes him the second-highest paid coach in college baseball behind only Tennessee’s Tony Vitello ($3 million).

It’s a massive pay raise from what O’Connor was making at Virginia. His 2024 contract extension in Charlottesville put him at $1.4 million per year. That’s being paid more than handsomely in college baseball, and yet it’s still $1.5 million below what he’ll be making at Mississippi State.

It’s also a significant increase in compensation from what Mississippi State had been paying for a head coach previously. Chris Lemonis earned $1.35 million annually, which again, was in range of many of the top coaches in the sport but is not the elite money they’ll now be putting forth.

On top of his $2.9 million a year base salary, Brian O’Connor has the opportunity to earn up to $500,000 extra from performance incentives in a given year. O’Connor will get an extra $50,000 for any of the following: winning the SEC regular season title, winning the SEC Tournament title, being named SEC Coach of the Year, being named National Coach of the Year.

Then there are his NCAA Tournament incentives. These do not stack atop one another, as he’ll earn the bonus based on where his Bulldogs end their season. For making an NCAA regional, O’Connor will earn $50,000. That jumps up to $100,000 for a super regional appearance, $150,000 for a trip to the College World Series, $200,000 for making the College World Series finals, and $300,000 for winning the national championship.

Mississippi State investing at an elite level in college baseball

Mississippi State put up the type of money that made it impossible for Brian O’Connor to say no to taking the job. But landing him wasn’t just about what he’ll be earning. The resources to attract talent matters too, and that’s an area the Bulldogs are expected to thrive going forward.

By all accounts, the expectation is that Mississippi State will have one of, if not the, top NIL budgets in college baseball. They’ve secured the funding to go out and do whatever is necessary to land the best players available on the recruiting trail and in the transfer portal. Having an elite head coach is great, but if he doesn’t have the necessary resources to get talent, he’s not going to be successful.

This is high-end investment in all facets from MSU. They’re committed to winning at the highest level in baseball moving forward.





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Purdue Ends Month of May Among Top 10 in Sales at NIL Store

Purdue was one of the top-selling schools at the NIL Store in May. It was one of four Big Ten schools to crack the top 10 for the month, coming in at No. 8. The NIL Store works with more than 110 schools across college athletics. Cracking the top 10 is a sign of great […]

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Purdue was one of the top-selling schools at the NIL Store in May. It was one of four Big Ten schools to crack the top 10 for the month, coming in at No. 8.

The NIL Store works with more than 110 schools across college athletics. Cracking the top 10 is a sign of great fan and team support. At this time, the NIL Store did not release specific players whose sales did the best in May.

Here’s the complete top 10 for the month of May:

  1. UConn Huskies
  2. UCLA Bruins
  3. Duke Blue Devils
  4. Arkansas Razorbacks
  5. Florida Gators
  6. Illinois Fighting Illini
  7. Tennessee Volunteers
  8. Purdue Boilermakers
  9. Maryland Terrapins
  10. West Virginia Mountaineers

Throughout the college basketball season, Purdue is consistently in the top 10 for sales at the NIL Store. With so much hype surrounding the Boilermakers entering the 2025-26 campaign, it probably helped with sales in May.

Purdue fans are also gearing up for the 2025 volleyball and football seasons.

ERTEL MAKES ALL-STAR GAME HISTORY: 2026 Purdue commit Luke Ertel made history in the Indiana Junior-Senior All-Star Game on Wednesday night, scoring a junior record 36 points in a 117-114 win. CLICK HERE

STAHL COMMITS TO PURDUE WBB: Saige Stahl, a former Indiana State forward and native of Seymour, announced her commitment to Purdue via social media over the weekend. CLICK HERE

PURDUE FB LANDS COMMITMENT FROM GEORGIA SAFETY: Purdue continues to add to its 2026 recruiting class, picking up a commitment from three-star Georgia safety Dana Greenhow, who had received 24 offers. CLICK HERE



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Edenfield, Harding and Warren Begin Inaugural AUSL Season on Saturday

TALLAHASSEE – Former Florida State softball players Michaela Edenfield, Kalei Harding and Jessi Warren will begin the Athletes Unlimited Softball League (AUSL) season on Saturday. Edenfield and Warren will play for the Volts while Harding will play for the Blaze. The Volts and the Blaze will open their seasons against each other at 7:30 p.m. tomorrow […]

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TALLAHASSEE Former Florida State softball players Michaela Edenfield, Kalei Harding and Jessi Warren will begin the Athletes Unlimited Softball League (AUSL) season on Saturday. Edenfield and Warren will play for the Volts while Harding will play for the Blaze. The Volts and the Blaze will open their seasons against each other at 7:30 p.m. tomorrow night on the MLB Network.
 
 It is an exciting time for professional softball as the MLB announced last week that they will be investing in the AUSL and softball at all levels. Along with MLB’s investment, 16 games including the Championship Series on July 22-23 will be aired on ESPN2 or ESPNU. Five games will be aired exclusively on the MLB Network with over 30 games available to stream for free on MLB.com and MLB.TV.
 
Two of the top hitters in FSU history will pair up for the Volts who have softball legend Cat Osterman as its general manager. Warren is undoubtedly the greatest hitter to ever wear the Garnet and Gold. Warren was a three-time NFCA All-American in 2016-18 and helped the Seminoles to their first WCWS National Championship in 2018. Warren is the all-time leader in FSU history for career batting average (.391), career runs (229), career home runs (83), career RBI (273) and career slugging percentage (.820). Warren was also a Gold Glove recipient at third base. Warren is in her seventh season for Athletes Unlimited and is also a member of the US National Team. Warren was named the 2023 AU Pro Softball Defensive Player of the Year. 
 
Edenfield ended her career as one of the most recognizable figures to come through the Florida State program. “Area 51” became a figure of college softball for her power at the plate and her famous eye makeup. Edenfield finished her career as a four-time All-ACC performer and was a Third Team NFCA All-American in 2024. Edenfield finished her career second all-time in career slugging percentage (.649), third in career home runs (54), fifth in career RBI (202) and third in career walks (63).
 
Harding will play for the Blaze who are led by Dana Sorensen who was a three-time NFCA All-American at Stanford under Coach Alameda who was her pitching coach. Harding is in her second season with Athletes Unlimited and had a great first year. Between the AUX Season and the Championship Season, Harding hit .276 with five home runs and 24 RBI. Harding’s 17 RBI in the AUX Season was a new record and she also broke the record for most RBI in a single game with seven. At Florida State, Harding was a four-time All-ACC performer and ranks in the top 10 in FSU history for career doubles, carer home runs, career RBI and career slugging percentage. 
 
The AUSL will travel to 10 different cities this year before each team having a home city in 2026. The league will run from June 7 through July 24 with the Championship Series taking place on July 22-23 in Tuscaloosa, Alabama. For the full schedule and more information, visit theausl.com. 
 



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Texas lawmakers propose NIL bill to allow universities to pay players as NCAA ends bans

With the NCAA expected to end its decades-old prohibition on universities paying players directly, Texas lawmakers have authored a bill to “change state law” and “allow schools to do so,” according to the DALLAS MORNING NEWS. Under House Bill 126, which is awaiting Texas Gov. Greg Abbott’s signature, colleges “could enter into” NIL agreements with […]

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Texas lawmakers propose NIL bill to allow universities to pay players as NCAA ends bans

With the NCAA expected to end its decades-old prohibition on universities paying players directly, Texas lawmakers have authored a bill to “change state law” and “allow schools to do so,” according to the DALLAS MORNING NEWS. Under House Bill 126, which is awaiting Texas Gov. Greg Abbott’s signature, colleges “could enter into” NIL agreements with their athletes. Current state law allows students to have NIL agreements “only with third-party brands.” The bill would “allow athletes 17 or older to be paid after they have enrolled in college,” but it would “not extend the provision to high school students.” Schools “could provide a total” of $20.5M to their athletes annually, and they would be able to “use it as a tool to recruit high school athletes as well,” which is not allowed under current rules. University leaders told lawmakers that the legislation “is necessary to attract talent to the state” and “keep homegrown talent under the expected NCAA changes.” Abbott has “until June 22 to sign or veto bills.” If signed, the NIL law “would take effect Sept. 1″ (DALLAS MORNING NEWS, 6/5).

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How can Drexel Athletics increase their name recognition?

Photo by Kasey Shamis | The Triangle Unlike colleges such as the University of Alabama or Ohio State, Drexel is not typically top of mind when it comes to prestigious athletics programs. As a member of the Coastal Athletic Association, which is not part of the Power 5 conferences (which include the Atlantic Coast Conference, […]

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Photo by Kasey Shamis | The Triangle

Unlike colleges such as the University of Alabama or Ohio State, Drexel is not typically top of mind when it comes to prestigious athletics programs. As a member of the Coastal Athletic Association, which is not part of the Power 5 conferences (which include the Atlantic Coast Conference, the Big Ten Conference, the Big 12 Conference and the Southeastern Conference), Drexel is classified as a mid-major. This label comes from the conference that a school’s men’s basketball team plays in. In today’s college athletic landscape, which is shaped by name, image and likeness opportunities, this characterization has limited the ability of Drexel’s student-athletes to fully benefit from NIL deals. 

Unfortunately for Drexel, the shortcomings of the men’s basketball program have undermined the success of other Drexel athletics programs. Just this season, the men’s and women’s lacrosse teams made trips to the CAA championship, and the women’s team was consistently ranked as one of the top 25 programs in the nation. Both Drexel squash programs rank in the top 10, the rowing teams have dominated in recent competitions, and, in 2024, the women’s basketball team won the CAA championship and competed in March Madness. 

Despite these achievements, Drexel is still a relatively unknown school in college athletics. While this can be attributed to a number of factors, perhaps the main issue of name recognition stems from the lack of NIL funding towards athletes. 

Since the initial Supreme Court ruling back in 2021, NIL has transformed the landscape of college athletics. The court found that college athletes can profit off of their name, image and likeness on top of the scholarship given to them by their school. 

In the four short years since this ruling, how athletes prioritize and decide the schools for their collegiate career has completely changed. Now, on top of following their dreams of professional sports, athletes are also weighing the possibility of making as much revenue as they can. 

This dynamic is especially prevalent in men’s basketball, where it is not uncommon for players to enter the transfer portal two or three times. One example of this is PJ Haggerty, who has played on three different teams and recently announced he would be committing to Kansas State after negotiating to receive a $2.5 million NIL package. While athletes from mid-majors are not getting as large of deals as Haggerty, they still stand to benefit financially by transferring to schools with better NIL infrastructure. 

During this offseason, Drexel’s men’s basketball team lost four of its most impactful players to the transfer portal. Cole Hargrove and Kobe McGee, who both earned CAA awards this season, transferred to Providence and Florida State University, respectively. Jason Drake announced he would spend his final year at the University of Indiana, and Yame Butler transferred to Butler University after an outstanding season. In recent memory, other standout players such as Amari Williams and Justin Moore have made moves to larger universities. 

Despite head coach Zach Spiker’s claim of a culture with “a group that is connected [and] a locker room that loves being around each other” at Drexel, it seems not to be enough as the Dragons continue to lose top talent every offseason. What is the motive for these players entering their names into the NCAA transfer portal if not for potential NIL deals?

While NIL has given numerous opportunities to many different athletes, it has also created problems for universities struggling to keep up with the ever-changing rules. Currently, colleges believe that for NIL to be successful, rules and regulations are needed to stop the disproportionate allotment of money to players. At the time of publication, athletes are allowed to get paid in any amount and without any restrictions. In an attempt to make resources more equitable, the College Sports Commission was created by the Power 5 conferences to establish limitations.

For Drexel and other mid-major institutions, NIL equality is especially important, as they do not have the resources available to attract and keep star athletes. Earlier this year, an article in the Philadelphia Inquirer revealed that Drexel’s NIL resources rank in the bottom half out of all the schools in the CAA, raising concerns for Drexel and its sustainability in the coming years. 

In December 2023, Drexel announced that they were launching the Dragon Fire Collective, a NIL Collective intended to support Drexel athletes by creating NIL opportunities for them. However, this effort seems to be inactive at the moment, as the last post on their Instagram was a “day in the life” video featuring Yame Butler from June 2024. Without an active collective to assist students in earning NIL money, Drexel is positioning itself further behind other mid-major universities and running the risk of losing athletes to the transfer portal. 

The future of NIL remains uncertain to this day. Pending a judge’s decision on the House vs. NCAA lawsuit, which could allow schools to distribute up to $20.5 million to student-athletes, the CAA’s Board of Directors has voted to opt in to the settlement. If the judge rules in the athletes’ favor, CAA institutions, including Drexel, would be required to share their revenue. 

While this decision is expected to come in late June, Drexel has already announced that they will comply with the CAA’s decision and that they are prepared to share revenue with their athletes, as confirmed by the Inquirer. 

Other schools in the CAA, such as Stony Brook, have also stated plans to share their revenue with their athletes. On May 28th, they became the first school in the CAA to partner with a third-party platform to help manage revenue sharing. In addition to being an early adopter of the CAA’s mandate, Stony Brook, which has similar athletic success as Drexel, boasts one of the best NIL systems for a mid-major university. 

Despite Stony Brook’s collective being launched around the same time as Drexel’s, it has made much more progress. Since the launch of the 1957 Club, the organization has hosted galas, created merchandise and partnered with NIL websites that allow fans to subscribe and gain access to the Seawolves’ athletes. Although these efforts have not entirely prevented players from entering the transfer portal this year, the university is still setting itself up for a better future than Drexel, which does not have any of these opportunities in place.

Drexel will never become the next Notre Dame, but that should not be an excuse to not build up a NIL system that prioritizes keeping players at Drexel, winning games and creating better opportunities for their athletes. With the upcoming ruling regarding revenue sharing, Drexel has the chance to level the playing field with other mid-major programs. Taking action now will make the university more competitive and set up every current and future athlete to have a successful career as a Drexel Dragon.



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